Amazon Ads Retail Certification Assessment Answers
This assessment is comprised of 50 questions which cover topics related to Amazon retail for advertisers.
- You will have 120 minutes to complete the assessment.
- Achieve a score of 80% to pass the assessment.
- You may not review your answers once they’ve been submitted.
- If you end the assessment early or the timer runs out before you have answered all questions, you will not pass and will not be able to resume where you left off.
- You may attempt the assessment again after 24 hours.
Exam URL: https://learningconsole.amazonadvertising.com/student/path/1523-amazon-retail-for-advertisers-certification
Amazon Ads Retail Certification Assessment Answers
Questions:
Indice del contenido
In order to be eligible to sell products through Vendor Central, products must have a registered trademark.
- True
- False
What is the name of the self-service portal that Amazon.com sellers use to create listings, manage orders, and correspond with customers?
- Vendor Central
- Seller Central
- Advertising console
Which Amazon.com selling plan gives sellers access to advanced selling tools such as, inventory management, B2B, API integrations, and bulk listings?
- Professional selling plan
- Individual selling plan
- Only vendors can access these advanced selling tools.
How does Vendor Central use the information from the product catalog to help with business operations?
- To automatically create advertising campaigns.
- To create recommendations for product bundles.
- To generate purchase orders.
Which type of selling partner sells products to Amazon directly, which are then sold by Amazon on Amazon.com?
- Vendors
- Individual sellers
- Professional sellers
Which component of Seller Central provides high-level insights into various aspects of your Amazon.com retail business, including summaries of recent orders or payments, performance metrics, and selling notifications?
- Settings tab
- Information widgets
- Navigation menu
In order to register in Amazon Brand Registry, a selling partner must have which of the following?
- An active registered brand name, trademark, and the associated government-registered trademark number.
- A product listed on Amazon.com for over 90 days.
- An ASIN that is sold, manufactured and distributed globally.
Where on Vendor Central can vendors update product costs?
- The Payments tab
- The Items tab
- The Advertising tab
Which business component is managed by vendors in Vendor Central?
- Product catalogs
- Product prices
- Customer reviews
Which of the following actions can sellers complete in Seller Central?
- Create payment invoices.
- Track vendor performance and retail metrics.
- Monitor customer feedback and reviews.
Jane is a new seller on Amazon.com who wishes to keep monthly expenses low. They estimate to sell less than 40 products a month, and only needs access to basic listing and order management tools. Which selling plan should Jane choose?
- Amazon Prime Program
- Professional selling plan
- Individual selling plan
____ allows U.S. based Prime members to shop directly from sellers’ online stores with fast, free delivery, a seamless checkout experience, and free returns on eligible orders.
- Amazon.com
- Buy with Prime
- Amazon Business
Athletica Shoes sells their inventory directly to Amazon, whereas Shoez owns their inventory and uses Amazon.com to list products for sale. Which company is an Amazon.com vendor?
- Athletica Shoes
- Shoez
- Neither of these options
Which of the following documentation is required and must be submitted to create a Seller Central account?
- Bank account informtion
- Business License
- UPC codes
Which of the following factors should be considered by a seller when selecting an Amazon.com selling plan?
- How many countries they plan on selling in.
- How many products they estimate to sell per month.
- Which catergory the products will be listed in.
Maria runs a boutique clothing store in New York, and showcases their in-store inventory on Amazon.com. Maria provides same-day delivery to customers by utilizing Amazon Flex Driver delivery partners. Which shipping or delivery solution is Maria using?
- Amazon Today
- FREE Amazon Day Delivery
- Amazon Business Seller Program
How can the Product Opportunity Explorer tool help sellers prepare for a new product launch?
- Identify new product ideas
- Develop content marketing tactics
- Understand your intended audience
- twister format
- parent variation
- standard format
Which of the following last mile delivery options helps ensures delivery to a secure location?
- Release-Date Delivery
- FREE Amazon Day Delivery
- Amazon Hub Delivery
Advertising agencies are allowed to create Seller Central accounts on behalf of their clients who sell on Amazon.com, if they are able to provide the correct documentation.
- True
- False
John is a current seller on Amazon.com who wishes to take advantage of additional protective measures that can help manage listings, report violations, and monitor progress of their protection stats. Which of the following programs could John use?
- IP Accelerator
- Project Zero
- Amazon Brand Registry
Vendors should connect with their Amazon vendor manager to learn more about shipping and inventory solutions they may be eligible for.
- True
- False
____ uses the power of Amazon technology combined with brand insights to detect and help reduce counterfeits.
- Amazon Brand Registry
- Project Zero
- Counterfeit Crimes Unit
Which of the following is an Amazon retail solution that combines the convenience and value of Amazon.com with a business-relevant product selection to address the needs of businesses and organizations?
- Fulfillment by Amazon
- Amazon Brand Registry
- Amazon Business
Jane, a seller on Amazon.com, delivers products to customers directly from their own warehouse. Jane wants their products to be visible when shoppers select the Prime filter during their search process. Which fulfillment option should Jane use?
- Merchant Fulfilled Network (MFN)
- Fulfillment by Amazon (FBA)
- Seller Fulfilled Prime (SFP)
Adsol, an advertising agency, needs to confirm whether their client, Organique, is presenting the Featured Offer for a specific product. Where can Adsol find this information?
- The seller landing page.
- The Amazon.com home page.
- The product detail page.
Maria is responsible for managing a system integration for their client who sells as a vendor on Amazon.com. Which platform will Maria need access to in order to manage their client’s system integration?
- Vendor Central
- Seller Central
- Advertising console
______ is a partnership between Amazon and local businesses to provide free and secure locations to deliver and pickup Amazon packages.
- Amazon Key In-Home Delivery
- Amazon Hub
- Scheduled Delivery
Which of the following is a paid service that gives Amazon.com sellers access to a designated Amazon account manager?
- Seller University
- Strategic Account Services
- Seller Central support
Paulo recently launched a Sponsored Products campaign to help boost sales of a new product. The only product in the campaign has just lost the Featured Offer. How will this affect the campaign?
- The campaign will continue to run as normal.
- The campaign will stop and a new campaign must be created.
- The campaign will pause until the product becomes the Featured Offer again.
What is the Amazon.com version of a SKU (Stock Keeping Unit) that is used to identify unique products listed on Amazon.com?
- ASIN
- ASKU
- AZIN
Which of the following two options are available when adding product listings through Vendor Central?
- Upload products by online product form or by spreadsheet
- Upload products by .pdf or reach out to your assigned Vendor Manager to add products for you
- Upload products by a .pdf document or spreadsheet
Amazon retail can help brands connect with customers and help guide their shopping experience from discovery to purchase.
- False
- True
Organique is a beauty company selling products on Amazon.com and uses their own resources to fulfill orders. Which of the following best describes Organique?
- A seller leveraging Merchant Fulfilled Network (MFN)
- A seller leveraging Fulfillment by Amazon
- A vendor leveraging Amazon retail
Customer engagement refers to the quality of the connection between brands and customers, as well as the relevance of the message and the inspiration it sparks in customers to take action.
- True
- False
- Information widgets
- Search bar
- Messages and Help tab
How can Amazon.com vendors provide access to their advertising agency so that they could help manage sponsored ads campaigns and Stores?
- Provide access to their advertising console account
- Create another Vendor Central account for their agency
- Contact their vendor account manager
Which type of selling partner must be invited to sell on Amazon.com?
- Sellers
- Vendors
- Neither
Ana is checking their client’s product detail page for retail readiness. Which of the following issues should be flagged as needing improvement to be considered retail ready?
- There are 5 items left in stock.
- There are 15 customer reviews.
- The product is rated 4 out of 5 stars.
All Amazon.com sellers must pay referral fees, which vary by product listing, in addition to selling plan fees.
- False
- True
Organique is a successful Amazon.com seller looking for a fulfillment solution that can help offload some of their current storage, shipping, and customer service responsibilities. Based on this information, which of the following fulfillment options should Organique select?
- Multi-channel Fulfillment (MCF)
- Seller Fulfilled Prime (SFP)
- Fulfillment by Amazon (FBA)
____ is a paid program for sellers where Amazon takes care of customer service on your behalf for your self-fulfilled orders.
- Amazon Monitoring Services
- Customer Service by Amazon
- Buyer-Seller Messaging Service
- Advertising
- Merchandising
- Items
Which of the following is a customer engagement tool available on Seller Central?
- Buyer-Seller Messaging Service
- Customer Service by Amazon
- Customer Report Center
Kitchen Smart is a vendor who has an agreement with Amazon.com to allocate a small part of their warehouse to be used as an Amazon.com fulfillment center to fulfill Amazon.com orders. Which vendor fulfillment program is Kitchen Smart apart of?
- Born to Run
- Direct Imports
- Vendor flex
A(n) ______ is a planned and organized effort to release a new product for sale.
- product launch
- sales launch
- inventory release
Where can a seller manage their weekend delivery times for their Amazon.com products?
- In their Seller Central account
- In their Seller University account
- Within the product listing
Which of the following statements accurately describes the Amazon Business Seller Program?
- It is a program designed exclusively for small businesses selling handmade products on Amazon.com.
- It is a program that allows retailers to showcase and sell in-store inventory on Amazon.com.
- It is a program for Professional sellers to help engage business customers on Amazon.com.
What type of access must be granted for an agency to be able to view and edit Store names as well as use the Stores builder tool within Seller Central?
- Parent access
- Store design access
- Product Listing access
Which of the following tools can be used to identify and fix listing issues affecting discoverability, product detail page experience, and customer returns?
- Listing quality dashboard
- SKU (Stock Keeping Unit) editor
- Product Opportunity Explorer
Which of the following sections in Vendor Central is where you can view and download sales, inventory, and demand forecast insights?
- Items
- Reports
- Catalog
Which Vendor Central tab allows you to update bank account, tax detail, warehouse, and return addresses?
- Support
- Integration
- Settings
If you’re adding a product that’s new to Amazon.com and does not match an existing product listing, you’re required to have a Global Trade Item Number (GTIN).
- False
- True
Fulfillment by Amazon shipments can be managed in the Inventory tab of Seller Central.
- False
- True
Richard is a seller on Amazon.com that wants to use the Product Opportunity Explorer to explore consumer demand for new product ideas. Which tab in Seller Central can this tool be found?
- Growth
- Performance
- Apps and Services
Which of the following programs provides sellers with the opportunity to sell to other businesses through Amazon.com using a specialized suite of tools and features to enable B2B selling?
- Amazon Delivery Service Partner Program
- Amazon Business Seller Program
- Amazon Direct Fulfillment
Which of the following resources are available to Amazon.com sellers on Seller University?
- Training videos
- Certification Courses
- Podcasts
- The seller can view their ratings based on inputs such as customer feedback and claims.
- The seller can see how their advertising campaigns are performing.
- The seller can view reports such as payments and tax reports.
Where can Amazon.com sellers access Seller University?
- By being invited when they sign up for a seller account
- Under the Growth tab on Seller Central
- Under the Learn tab on Seller Central
Which of the following describes why you should monitor the performance of your sales and advertising campaigns throughout the campaign, instead of waiting until the campaign is over?
- You can compare your campaign to others.
- You can no longer adjust your campaign after the campaign is over.
- You can identifying changes to implement to help drive results.
Which of the following fulfillment solutions are available to vendors selling on Amazon.com?
- Fulfillment by Amazon (FBA)
- Seller Fulfilled Prime (SFP)
- Direct Fulfillment
If you have a product you want to sell that already exists on Amazon.com, it must match to an existing product detail page.
- True
- False
____ is Amazon.com’s drop ship program, where vendors ship directly from their warehouse to the customers.
- Vendor Flex
- Direct Import
- Direct Fulfillment
Which of the following delivery options provides ultrafast delivery on groceries and household essentials?
- Free Amazon Day Delivery
- 2-Hour Grocery Delivery
- FREE Same-Day Delivery
In the Fulfillment by Amazon (FBA) model, sellers pay storage and fulfillment fees including; long-term storage fees, unplanned services fees, and returns processing fees.
- True
- False
- True
- False
Li is an Amazon.com seller and is getting ready to launch a new product on Amazon.com. Which tool or feature can they use to learn more about their customers?
- Product Opportunity Explorer
- Amazon insights
- Amazon Vine
Jane runs a small business which sells a low volume of handmade blankets that are shipped to Amazon.com customers in custom packaging. Which of the following would be the best fulfillment solution for Jane’s business?
- Direct Fulfillment
- Fulfillment by Amazon (FBA)
- Merchant Fulfilled Network(MFN)
Style, color, and size are examples of _____, when referring to products listed on Amazon.com
- formats
- product settings
- variations
_____ lets you communicate with Amazon.com customers via email or Seller Central. The service uses encrypted email addresses for both customers and sellers and is the only approved method for communicating with customers on Amazon.com to complete orders or to respond to customer service questions.
- Buyer-Seller Messaging
- Feedback Manager
- Customer Service by Amazon
The ____ program is a business opportunity for entrepreneurs to launch and operate their own package-delivery businesses.
- Seller Fulfilled Prime
- Last Mile Delivery
- Delivery Service Partner
Which type of product variation includes unique product details in the product detail page title?
- standard variations
- parent variations
- child variations
The ____ represents key insights that impact customer satisfaction including; first contact resolution rate, average response time, and customer service rating.
- Feedback Manager
- Customer Experience Metrics
- Buyer-Seller Messaging Service
_______ is a tool that brands can use to launch email marketing campaigns to their followers on Amazon.com.
- Customer Service by Amazon
- Buyer-Seller Messaging Service
- Manage Your Customer Engagement (MYCE)
Li is an Amazon.com seller who wants to sell a product that already exists on Amazon.com. Which of the following options would be the correct way to list this product?
- Purchase a product ID and match the ID to the Amazon.com product listing.
- Add the product as an individual listing through Seller Central.
- Find and match the product in the Amazon.com catalog.
Which of the following could be considered a challenge when launching a new product?
- You must buy multiple UPC codes
- Your product doesn’t have any reviews
- You must wait for Amazon.com to approve your launch
Which of the following actions can vendors complete in Vendor Central?
- Manage selling programs such as B2B, Handmade, and Amazon Custom.
- Sell internationally with Amazon Global Selling.
- Accept purchase orders and ship products to fulfillment centers.
Which of the following is a paid subscription service that gives customers access to additional services on Amazon.com such as fast, free shipping, and exclusive deals?
- Amazon Prime
- Amazon Brand Registry
- Seller University
Variable closing fees, FBA fees, Amazon Ads fees, high-volume listing fees, and refund administration fees are examples of what type of fees for Amazon.com sellers?
- Additional fees
- Professional Seller plan fees
- Referral fees
Agency professionals must contact Amazon to request access to their clients’ Seller Central accounts.
- False
- True
Which of the following correctly describes the benefits of Amazon Business to selling partners?
- Amazon Business helps digitize and automate procurement to streamline the purchasing process with features including multi-user accounts, an approval workflow, tax exemptions, and dedicated customer support.
- Amazon Business helps selling partners grow their business by attracting more shoppers and allowing millions of U.S.-based Prime members to shop directly from sellers’ online stores with the features of Amazon Prime.
- Amazon Business helps selling partners protect their intellectual property by giving them more control over their brand representation on their product detail pages.
Which of the following components of retail readiness could negatively affect campaign performance?
- A star rating of 4/5
- Low product inventory
- A+ Content with supplementary product details
Which of the following is true about a product that is considered retail ready?
- It has a high price tag compared to other products.
- It is only available in limited quantities.
- Its product detail page includes all the necessary information for customers.
- Aquloo needs to add more products to their catalog in Seller Central. Which component in the navigation bar will they access?
- True or false? The product detail page should NOT include “what’s in the box” shots as it may lead to confusion for shoppers.
- Canent Global is interested in selling products on Amazon. What is the first thing they should confirm?
- Noelle is an advertiser at a hair care brand, and is looking to drive more sales of her brand’s shampoo line. She wants to better understand the cadence for replenishment of her shampoo so that she can better create advertising to reengage shoppers when they may be looking to buy again. What should Noelle look at in ARA Premium?
- True or false? Advertising agency employees can create Seller Central accounts on behalf of their clients.
- Which of the following is an optimal main image?
- Eduardo is an advertiser at a major consumer packaged goods company. He is looking to run a cross-promotional campaign to promote products that are frequently purchased together. Which part of ARA Premium would be most useful for him to review to best understand these trends for his brand?
- Eduardo is an advertiser at a major consumer packaged goods company. He is looking to run a cross-promotional campaign to promote products that are frequently purchased together. Which part of Amazon Brand Analytics would be most useful for him to review to best understand these trends for his brand?
- Electronick is a wholesaler that works directly with an Amazon representative. EverRight owns their brand and inventory. What is EverRight’s role in this scenario?
- True or false? Only businesses can shop on Amazon Business.
- Moriah is a Seller Central user utilizing Amazon’s fulfillment centers to pack and ship their products to customers. Which best describes Moriah?
- Which of the following examples best articulates the use of an alternative purchase report?
- Alecia is selling her products on Amazon, using her own resources to fulfill orders. Which of the following best describes Alecia?
- What factors should be considered by a seller when selecting a selling plan in Seller Central?
- How could a Seller Central user benefit from the information found under the Performance section of the navigation bar?
- Which of the following allows vendors to run sponsored ads that appear on Amazon product detail pages and within shopping results?
- Maria works at an advertising agency that represents a Vendor Central user. Which tool can she access to view the client’s inventory data and catalog quality?
- True or false? Vendors will use Fulfillment by Amazon (FBA) or Merchant Fulfilled Network (MFN) to ship products to customers.
- Raphael is an advertiser at a regional apparel retailer. A strategic initiative is to expand their brick-and-mortar presence to new locations next year. Which part of ARA Premium would be most useful for him to review?
- Raphael is an advertiser at a regional apparel retailer. A strategic initiative is to expand their brick-and-mortar presence to new locations next year. Which part of Amazon Brand Analytics would be most useful for him to review?
- EpiCamera has 5 compatible, related products that they’d like to group together for customer convenience. Which of the following describes this?
- What is Amazon’s version of a SKU (stock keeping unit) that is used to identify unique products on Amazon?
- Which best describes Merchant fulfilled network?
- True or false? Once a vendor sells their products to Amazon, they no longer need to access Vendor Central.
- Chantell, a seller on Amazon, wants her products to be visible when shoppers select the Prime filter during their search process. Which shipping option should she use?
- Bianka sees that her client has not been selected to present the Featured Offer (“Buy Box”) on their product. What suggestion(s) should she give to her client? (Select 2)
- Where in Vendor Central can a user find recommendations to improve their business and increase sales?
- True or false? A Vendor Central user can update a product image and see it live immediately.
- Which of the following is not a benefit of ARA Premium?
- Which of the following is not a benefit of Amazon Brand Analytics?
- Retail insights can look back to compare insights from ___________ in the past.
- Maria needs access to her client’s Seller Central account in order to manage their sponsored ads campaigns. For which section will she need permissions?
- What is the guiding principle behind all Amazon retail programs?
- Meg is an advertiser at a consumer electronics company. She has run advertising campaigns on Amazon in the past, and after mixed results, wants to reconsider her approach. What should she first do before crafting an advertising strategy?
- Which best defines a parent ASIN?
- Kendrick prefers to manage storage, logistics, and shipping for products he sells on Amazon. Which shipping method is he using?
- Which of the following best describes conversion share?
- What is the minimum number of customer reviews a product should have to be considered retail ready?
- Fabian is checking his client’s product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?
- Which of the following is not a benefit of retail insights?
- John is proposing an advertising campaign that leverages multiple Amazon retail programs. Which of the following are programs he may choose to include?
- What section of Vendor Central allows users to access Amazon Vine?
- Which of the following is included on a product detail page?
- Nina is setting up an advertising campaign for her vendor client. What access and permission will she need to manage their product detail pages?
- Which metric highlights how frequently an advertiser’s products show up in organic widgets such as recommendations or “frequently bought together with”?
- Which type of selling partner must be invited to sell on Amazon?
- Jeremy needs to confirm whether his client, a seller named Comps Now, is presenting the Featured Offer for a specific product. Where should Jeremy look?
- Examine the product detail page below. Which of the following elements is not retail ready?
- Darnell wants to ensure his client, a Vendor Central user, is presenting the Featured Offer (“Buy Box”) for a particular product. What suggestion(s) should he provide?
- True or false? A minimum of 4 product images is suggested for a product to be retail ready.
- Zoope, an Amazon seller, launched a new product last week that has 7 reviews. What is the suggested method for them to improve the retail readiness for this product?
- What is the primary difference between Fulfillment by Amazon (FBA) and Merchant Fulfilled Network (MFN)?
- How many ASINs can you review in a peer set with ARA Premium?
- True or false? A selling partner must be invited to become a Vendor Central user.
- Which of the following is NOT an Amazon retail program?
- Athletica Shoes sells their inventory directly to Amazon, whereas Shoez owns their inventory and uses Amazon to list products for sale. Which company is an Amazon vendor?
- Pratiksha is an advertiser that recently received budget approval to run a campaign on Amazon. Before investing, Pratiksha wants to understand the current drivers of performance to determine where there is the greatest opportunity. Which part of ARA Premium would be most useful for her to review?
- Pratiksha is an advertiser that recently received budget approval to run a campaign on Amazon. Before investing, Pratiksha wants to understand the current drivers of performance to determine where there is the greatest opportunity. Which part of Amazon Brand Analytics would be most useful for her to review?
- True or false? Agency professionals must contact Amazon to request access to their client’s Seller Central account.
- ARA Premium can report on which geographic sales data?
- East Appliances has chosen to leverage Fulfilled by Amazon for shipping. Which statement best explains their choice?
- Grant owns the brand behind the products he sells on Amazon. Is Grant a vendor or seller?
- Allido, Inc. sells products on Amazon that they store in their own warehouse. Amazon carriers collect the products from Allido’s warehouse in order to ship them to customers. Which shipping method is this describing?
- What section of Vendor Central allows users to manage A+ Content?
- What should a Vendor Central user update to enable customers to discover their products using the search bar?
- Theo, an Amazon seller, is adding a product to his inventory list in Seller Central. He knows his product is eligible to sell because he has seen that product on Amazon in the past. Is Theo correct?
- What is the name of the portal that Amazon sellers use to create listings, manage orders, and correspond with buyers?
- Shunsuke is an advertiser at a kitchen appliance company. He ran an awareness campaign to promote his brand’s award winning toaster. A few months after the campaign ended, he noticed that the baseline performance was overall higher on glance views and conversion rate across many of his products. What is this likely to mean?
- True or false? The metrics in retail insights are ad attributed.
- Which of the following action(s) can a Vendor Central user take to manage products?
- In Vendor Central, where should a user navigate to in order to access the advertising console?
- Match the retail program with its description.
- Lamar recently launched a Sponsored Products campaign to boost sales of a new product, but the only ASIN in the campaign has gone out of stock. What will occur?
- Koepp has noticed a number of negative reviews and low ratings for one of their products. It turns out that some customers feel that the product isn’t functioning as expected after 6+months of use. What would be the best approach for Koepp to improve the product’s retail readiness?
- GamezCo is presenting the Featured Offer (“Buy Box”) on a gaming console they sell. Which of the following is true? (Select 2)
- What is the minimum star rating a product should have to be considered retail ready?
- What does it mean for a product to be considered retail ready?
- Which of the following is NOT included in the retail readiness checklist?
- Kya is editing the customizable section of her product detail page to include charts, video, and narrative comments. What is this section referred to as?
- Which of the following is true regarding product variations?
- True or false? Agency professionals must contact Amazon to request access to their client’s Seller Central account.
- Allido, Inc. sells products on Amazon that they store in their own warehouse. Amazon carriers collect the products from Allido’s warehouse in order to ship them to customers. Which shipping method is this describing?
- Shunsuke is an advertiser at a kitchen appliance company. He ran an awareness campaign to promote his brand’s award winning toaster. A few months after the campaign ended, he noticed that the baseline performance was overall higher on glance views and conversion rate across many of his products. What is this likely to mean?
- Noelle is an advertiser at a hair care brand, and is looking to drive more sales of her brand’s shampoo line. She wants to better understand the cadence for replenishment of her shampoo so that she can better create advertising to reengage shoppers when they may be looking to buy again. What should Noelle look at in ARA Premium?
- EpiCamera has 5 compatible, related products that they’d like to group together for customer convenience. Which of the following describes this?
- Moriah is a Seller Central user utilizing Amazon’s fulfillment centers to pack and ship their products to customers. Which best describes Moriah?
- Maria needs access to her client’s Seller Central account in order to manage their sponsored ads campaigns. For which section will she need permissions?
- Darnell wants to ensure his client, a Vendor Central user, is presenting the Featured Offer (“Buy Box”) for a particular product. What suggestion(s) should he provide?
- Maria works at an advertising agency that represents a Vendor Central user. Which tool can she access to view the client’s inventory data and catalog quality?
- Electronick is a wholesaler that works directly with an Amazon representative. EverRight owns their brand and inventory. What is EverRight’s role in this scenario?
- Which metric highlights how frequently an advertiser’s products show up in organic widgets such as recommendations or “frequently bought together with”?
- Bianka sees that her client has not been selected to present the Featured Offer (“Buy Box”) on their product. What suggestion(s) should she give to her client?
- Koepp has noticed a number of negative reviews and low ratings for one of their products. It turns out that some customers feel that the product isn’t functioning as expected after 6+months of use. What would be the best approach for Koepp to improve the product’s retail readiness?
- True or false? The product detail page should NOT include “what’s in the box” shots as it may lead to confusion for shoppers.
- Fabian is checking his client’s product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?
- What is Amazon’s version of a SKU (stock keeping unit) that is used to identify unique products on Amazon?
- Amazon Brand Analytics can report on which geographic sales data?
- True or false? Enhanced content is a customizable section that selling partners can use to create positive customer experiences that empower shoppers with enough information to make an informed buying decision.
- Noelle is an advertiser at a hair care brand, and is looking to drive more sales of her brand’s shampoo line. She wants to better understand the cadence for replenishment of her shampoo so that she can better create advertising to reengage shoppers when they may be looking to buy again. What should Noelle look at in Amazon Brand Analytics?
- How many ASINs can you review in a peer set with Amazon Brand Analytics?
- Retail insights can look back to compare insights from — in the past.
Which of the following is not a benefit of ARA Premium?
- Detailing the percentage of purchases that are made as repeats versus first time customers. Enabling advertisers to see what other ASINs are commonly viewed alongside a specific product.
- Comparing metrics before, during, and after a campaign against an indexed baseline of performance.
- Providing visibility into the most commonly used shopping queries across Amazon.
Which best defines a parent ASIN?
- An ASIN under which all products within a category are grouped.
- An ASIN under which all of a seller/vendor’s ASINs are grouped.
- An ASIN under which multiple variations of the product are grouped.
- The first ASIN created in a category.
GamezCo is presenting the Featured Offer (“Buy Box”) on a gaming console they sell. Which of the following is true? Select All Correct Responses
- GamezCo paid a fee to present the Featured Offer (“Buy Box”).
- GamezCo is the only seller for this product.
- GamezCo receives credit for sales.
- When a customer clicks “Buy Now,” they will be purchasing from GamezCo.
True or false? Optimizing the enhanced content section can improve organic SEO.
- False
- True
Bonus: 5 Additional Amazon Assessment Files. In addition to this certification exam answer file, below you’ll find 5 Amazon assessments. Earn your achievements easily.
Annex 2 – Measure campaigns with Amazon Attribution (vendor) assessment answers Annex 3 – Measure campaigns with Amazon Attribution (seller) assessment answers Annex 4 – Launch your first campaign in the Amazon DSP assessment answers Annex 5 – Leverage Stores for brand awareness assessment answers
Campaign efficiency is measured by ___. Select all that apply. Select All Correct Responses
- ACOS KENP
- Impressions
- CTR
Sponsored products are generally used for which objective?
- To reach customers with high purchase intent
- To reengage previous customers
- To increase brand awareness
- To drive customer loyalty
- Targeting by category
- Targeting by keyword
- All of these
- Targeting by individual product
Brand or author awareness is measured by ___.
- ACOS
- Impressions
- CTR KENP
- Sponsored
- Products
- Sponsored
- Brands
- Add only best selling ASINs
- None of these
- Add more strong ASINs
- Add 5 ASINs per campaign
- search term report
- advertised product report
- targeting report
- performance over time report
- placement report
- Sponsored
- Products
- Sponsored
- Brands
Which two variables are used by the auction to determine which ad will display?
- ad spend, relevancy
- cost-per-click bid, relevancy
- pixels, cost-per-click bid ad type, budget
- decrease bids on low performing keywords
- add new keywords
- add negative keywords
- remove underperforming keywords
- broad match
- phrase match
- exact match
- negative phrase match
- cost-per-click
- relevancy
- engagement
- ad spend
- Automatic targeting
- Manual targeting
- the campaign automatically continued running on Tuesday
- the campaign paused until Santiago increased the budget on Wednesday the campaign automatically ended on Tuesday
- the campaign paused until automatically resuming on Wednesday
Juan’s advertising goal is sales efficiency. What optimizations should he make to his campaign? Select all that apply. Select All Correct Responses
- Increase bids on keywords with high ACOS
- Decrease bids on keywords with low KENP reads or royalties Decrease bids on keywords with high ACOS
- Increase bids on keywords with high impressions
Spencer analyzed performance for his Sponsored Products campaign for mystery thriller books and realized that they are running out of budget every day. If he cannot increase his budget, what alternative action(s) would be appropriate? (select all that apply) Select All Correct Responses
- Increase bids on under performing keywords
- Pause the campaign since it can’t run through the day
- Decrease bids on under performing keywords
- Remove low performing keywords
- targeting report
- placement report
- advertised product report
- search term report
Annex 2 – Measure campaigns with Amazon Attribution (vendor) assessment answers
Which sentence best describes what Amazon Attribution enables advertiser to accomplish?
- Amazon Attribution enables advertisers to understand how their non-Amazon Advertising media impacts customer engagement with their brand on Amazon.
- Amazon Attribution allows for advertisers to upload media from other sources to Amazon properties.
- Amazon Attribution allows for performance measurement of ads on Amazon properties.
- Amazon Attribution enables advertisers to understand how their Amazon advertising media performs on non-Amazon properties.
- False
- True
- False
- True
What are benefits of observing which Amazon audiences are reached by your non-Amazon ads? Select all that apply. Select All Correct Responses
- Test and learn; discover new audiences to reach.
- Validate assumptions about your targeted audiences. Confirm you are reaching your intended audiences.
- Create retargeting audiences within Amazon Attribution
- Identify Amazon audiences to target within Amazon DSP.
Which sentence below best describes how ads are measured using Amazon Attribution?
- Attribution tags are created by users in the Amazon Attribution console and placed in the advertiser’s ad server; Amazon Attribution reporting is made available within the advertiser’s ad server.
- Attribution tags are created within the self-service Amazon Attribution console; tags are placed on ads, and Amazon conversions are reported within the Amazon Attribution console and exportable Excel reports.
- You cannot use attribution tags to measure performance in Amazon Attribution. Ads are measured by a 3rd party and imported into the Amazon Attribution console.
Which of the below are ways advertisers can measure their non-Amazon ads with Amazon Attribution? Select all that apply. Select All Correct Responses
- By uploading my advertiser site data to Amazon Attribution.
- By manually creating attribution tags, one by one. To do so, advertisers can create an order, select products to measure, then create and line items to track different campaigns or strategies.
- By using bulk operations to create tags for Google Ads campaigns. To do so, advertisers upload their campaign information into Amazon Attribution, then upload their tag sheet into their campaign manager.
- By using Pixel Applier to save time tagging on my Google Campaign Manager (GCM) display or video campaigns. To do so, advertisers first download the Pixel Applier browser extension and then sync their GCM campaign with the click of a button.
Choose the best answer that describes promoted conversion metrics.
- Detail page views of all products Impressions from your ad campaign
- Amazon Attribution metrics that correspond only to the specific products associated to an Order and its attribution tags.
- Add to cart rates of select products
When measuring campaigns using Amazon Attribution, what is the next step after creating an order?
- Copying your attribution tag to append on your ad as the click-through URL.
- Creating line items, which generates attribution tags that are placed on ads. Naming your order.
- Generating a report to validate that you are measuring all your ad’s clicks correctly.
ASINs, or products, within the Amazon Attribution console are selected at the order level.
- False
- True
Attribution tags are generated when you create line items.
- True
- False
- False
- True
- False
- True
- Keyword creative report Summary report
- Performance report
- Order summary report
Attribution tags should be placed on both Amazon and non-Amazon ads.
- True
- False
- A percentage chance of a shopper purchasing the product when they click on your ad. An understanding of initial awareness for your product from your advertising campaign.
- Understand how many add to carts, on average, shoppers make after viewing or clicking on your ads.
- Understand how many product page views, on average, customers shoppers visit after viewing or clicking on your ads.
- None of these.
- Focus on your ads that help drive the least expensive cost per ATC, and invest less in ads that help drive the highest cost per ATC.
- Focus on your ads that help drive the highest total ATCR and invest less in ads that contribute the lowest ATCR.
- Focus on your ads that help drive the lowest ATCR, but drive higher DPVR
- Click-through rate
- Detail page views, Detail Page view rate, Add to carts, Add to cart rate Total DPVs, Total DPVR, Total Add to carts, Total ATCR
- Impressions
How can advertisers calculate return on ad spend and other cost based metrics?
- It is not possible to calculate Return on ad spend and other cost based metrics.
- Return on ad spend and other cost based metrics are available within your Amazon Attribution console.
- Calculate cost efficiency metrics, such as Return on ad spend, Cost per purchase, and Cost per DPV, by exporting your Amazon Attribution reporting and adding in your media cost offline.
- Register for Amazon Attribution cost reports.
Annex 3 – Measure campaigns with Amazon Attribution (seller) assessment answers
Which sentence best describes what Amazon Attribution enables advertiser to accomplish?
- Amazon Attribution enables advertisers to understand how their Amazon advertising media performs on non-Amazon properties.
- Amazon Attribution enables advertisers to understand how their non-Amazon Advertising media impacts customer engagement with their brand on Amazon.
- Amazon Attribution allows for performance measurement of ads on Amazon properties.
- Amazon Attribution allows for advertisers to upload media from other sources to Amazon properties.
Choose the best description for promoted conversion metrics.
- Add to cart rates of select products. Impressions from your ad campaign.
- Amazon Attribution metrics that correspond only to the specific ASINs associated to an Order and its attribution tags.
- Detail page views of all products.
When measuring campaigns using Amazon Attribution, what is the next step after you create an order?
- Generate a report to validate that you are measuring all your ad’s clicks correctly. Copy your attribution tag to append on your ad as the click-through URL.
- Name your order.
- Create line items, which generates attribution tags that are placed on ads.
ASINs within the Amazon Attribution console are promoted at the Order level.
- True
- False
Attribution tags are generated when you create line items.
- False
- True
- True
- False
- True
- False
- Order summary report
- Performance report
- Summary report
- Keyword creative report
Attribution tags should be placed on both Amazon and non-Amazon Advertising ads.
- True
- False
- Used for an understanding of initial awareness for your product from your advertising campaign. Provide a percentage chance of a shopper purchasing the product when they click on your ad.
- Used to understand how many product page views, on average, customers shoppers visit after clicking on your ads that direct to Amazon.
- Used to understand how many add to carts, on average, shoppers make after clicking on your ads that direct to Amazon.
- None of the above.
- Focus on your ads that help drive the least expensive cost per ATC, and invest less in ads that help drive the highest cost per ATC.
- Focus on your ads that he lp drive the highest total ATCR and invest less in ads that contribute the lowest ATCR.
- Focus on your ads that help drive the lowest ATCR, but drive higher DPVR.
- Total DPVs, Total DPVR, Total Add to carts, Total ATCR
- Detail page views, Detail Page view rate, Add to carts, Add to cart rate Impressions
- Click-through rate
Annex 4 – Launch your first campaign in the Amazon DSP assessment answers
Which is the correct hierarchy within the Amazon DSP? Advertiser > Entity > Order > Line item Order > Line item > Entity > Advertiser Entity > Advertiser > Order > Line item Advertiser > Line item > Entity > Order Once you create a new advertiser, you will need to notify your Amazon representative for approval.
- True
- False
- Turn off “automatically optimize line item budgets”
- Turn on “automatically optimize line item budgets” and opt out that one line item
- Turn on “automatically optimize line item budgets” and allow all line items to be automatically optimized
For which reason(s) might you add a new pixel to your order?
- Track conversions and contribute them to the right audience Build audiences based on traffic to your website
- Either / both of these
- Neither of these
Which is Amazon’s recommendation regarding a line item’s supply sources?
- Separate line items based on the supply source
- Use all available supply sources for each line item
- Including any audiences (A or B)
- Including all audiences (A and B)
- Including a single audience (A)
- Excluding all audiences (not A and not B)
- Frontloaded pacing profile
- Evenly pacing profile
- Catch-up boost
- Budget cap
Match each campaign goal with the appropriate optimization type.
- Detail page view rate (DPVR)
- Cost per aquisition
- Return on ad spend (ROAS)
- Click-through rate (CTR)
- Purchase
- Click
- Pixel conversion
- Detail page view (DPV)
Which of the following is a requirement for all Amazon DSP advertisements? Select All Correct Responses
- Creative must feature a picture of the advertised product
- Advertisements must be visually distinct from page content
- Advertisements must feature the Amazon logo
- Advertisements must have a clear call-to-action
Place the steps of the creative approval process in the correct order, from start to finish.
- The advertiser assigns a creative to a line item that has not
- The creative approval process is
- The creative scanner looks at the creative and the 3P vendors used in the context of the line items that it’s associated
- The creative is approved or
Annex 5 – Leverage Stores for brand awareness assessment answers
Which of the following are features of the Store builder? Select All Correct Responses
- Allows you to add text, images, and ASINs
- Makes it easy for you to update on a regular basis
- Provides an HTML editor for customization
- Provides templates, widgets, and tiles
Stores do not require a minimum spend.
- True
- False
When setting up your Store, which tactic can encourage targeted exploration?
- Use the “Add link” function on clickable content
- Structure your pages to drill down from broader categories to more specific products
- Employ hero ASINs, featuring unique ASINs or new products
What is the recommendation for using full-width images?
- Use them frequently, on all pages
- Only include them in strategic places
Which of the following pieces of content could cause your Store to be rejected? Select All Correct Responses
- “Voted ‘Best brand in the US’ according to The Times, Nov 27, 2017”
- Buy NOW to save 20% of your purchase!
- Discover our savings
- Best online computer store in all of Europe!
Which of the following items are allowed in your Store? Select All Correct
- Responses CTA stating “Learn more” CTA stating “Click here”
- Amazon UI elements within an image
- A subpage titled “Deals” used exclusively to promote active deals
Stores can include contact information such as phone numbers, emails, or physical addresses.
- True
- False
Which of the following is considered paid traffic?
- Sponsored Brands
- Social media Your own website
Which method has shown better return on ad spend (ROAS), according to Amazon data, 2018?
- Linking a Sponsored Brand campaign to a product list page
- Linking a Sponsored Brand campaign to a Store
What might you do to optimize Store pages with high conversions but low views?
- Add a product grid
- Ensure there are no dead links within the Store
- Update product images
- Increase promotion using Sponsored Brands
Amazon Ads Retail Certification Assessment Answers