{"id":10103,"date":"2020-09-09T18:24:52","date_gmt":"2020-09-09T16:24:52","guid":{"rendered":"https:\/\/www.desamark.com\/?p=10103"},"modified":"2023-05-31T23:10:10","modified_gmt":"2023-05-31T21:10:10","slug":"410-101-facebook-certified-media-buying-professional-answers","status":"publish","type":"post","link":"https:\/\/www.desamark.com\/en\/410-101-facebook-certified-media-buying-professional-answers\/","title":{"rendered":"410-101 Facebook Certified Media Buying Professional Answers"},"content":{"rendered":"<div class=\"b3cd6887acdafe2b327867b60ef6c5e5\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<style>.rectangle_adsense { width: 600px; height: 300px; }\r\n@media(max-width: 500px) { .rectangle_adsense { width: 300px; height: 600px; } }\r\n<\/style>\r\n<center><!-- banner-adaptable --><ins class=\"adsbygoogle rectangle_adsense\" data-ad-client=\"ca-pub-3365192051533074\" data-ad-slot=\"6285686843\"><\/ins><script>(adsbygoogle = window.adsbygoogle || []).push({});<\/script><\/center>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p><script type=\"text\/javascript\">\nwindow.setTimeout('autoClick()', 0);\nfunction autoClick() {\nvar linkPage = document.getElementById('certificationanswers').href;\nwindow.location.href = 'https:\/\/en.certificationanswers.com\/410-101-meta-certified-media-buying-professional-answers\/';\n}\n<\/script><br \/>\n<a id=\"certificationanswers\" href=\"#\"><\/a><\/p>\n<p><a href=\"https:\/\/www.certificationanswers.com\/en\/category\/410-101-facebook-certified-media-buying-professional-answers\/\">410-101 Facebook Certified Media Buying Professional Exam Answers<\/a><\/p><div class=\"b3cd6887acdafe2b327867b60ef6c5e5\" data-index=\"3\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<!-- link-adaptable -->\r\n<ins class=\"adsbygoogle\" style=\"display:block;height:129px;\" data-ad-client=\"ca-pub-3365192051533074\" data-ad-slot=\"9455629345\" data-ad-format=\"link\" data-full-width-responsive=\"true\"><\/ins>\r\n<script>(adsbygoogle = window.adsbygoogle || []).push({});<\/script>\n<\/div>\n\n<p><span style=\"font-weight: 400;\">This exam identifies candidates who possess advanced competency in the skills, tools, advertising policies, and best practices required to buy ads on Facebook, Instagram and Messenger.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large aligncenter\" src=\"https:\/\/static-2.gumroad.com\/res\/gumroad\/8610577279900\/asset_previews\/3f07edff93866cbbfa5b803c017668ae\/retina\/410-101_20Facebook_20Certified_20Media_20Buying_20Professional.jpg\" width=\"600\" height=\"600\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Blueprint Certification<\/span><\/p>\n<p>&nbsp;<\/p>\n<div style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/gumroad.com\/l\/410-101-Facebook-Certified-Media-Buying-Professional\">410-101: Facebook Certified Media Buying Professional Answers practice questions with explanations<\/a><\/div>\n<p>&nbsp;<\/p>\n<p><strong>Questions and Answers<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">A jewelry advertiser wants to increase awareness of its brand among women 25-45 years old in Scotland.<\/span><\/h2>\n<h2><span style=\"font-weight: 400;\">Since the brand has no brand awareness in this country, it would like its ads to reach at least 45% of its target audience.<\/span><\/h2>\n<h2><span style=\"font-weight: 400;\">How should the media buyer set up the campaign?\u00a0<\/span><\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">Create an auction campaign with the Brand Awareness objective<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Create an auction campaign with the Reach objective<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Create a reach and frequency campaign with the Brand Awareness objective<\/b><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Create a reach and frequency campaign with the Reach objective<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">An advertiser is experiencing under delivery on one of its campaigns. The advertiser receives many negative reactions and comments on the ad and enlists the help of a community manager to address these comments.<\/span><\/h2>\n<h2><span style=\"font-weight: 400;\">What is most likely causing under delivery?<\/span><\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">The audience needs to be narrowed to reach a more applicable set of people<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The bid cap is too low for the holiday season<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The advertiser needs to set up a reach and frequency campaign<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>The user value is affecting the performance in the auction<\/b><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">A company is launching a new product, its first product in this vertical.<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\">\n<h2><span style=\"font-weight: 400;\">Assets: video, product detail images<\/span><\/h2>\n<\/li>\n<li style=\"font-weight: 400;\">\n<h2><span style=\"font-weight: 400;\">Audience: Women ages 25-55<\/span><\/h2>\n<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Which objective and optimization for ad delivery should be used to achieve maximum awareness?\u00a0<\/span><\/h2>\n<ul>\n<li><span style=\"color: #008000;\"><b>Brand Awareness objective, optimized for ad recall lift<\/b><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engagement (post engagement) objective, optimized for post engagement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Traffic objective, optimized for link clicks<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video Views objective, optimized for video views<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A company wants to encourage customers who are considering a product to make a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Which three solutions should be used to accomplish this goal? (Choose 3)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Select All Correct Responses<\/span><\/p>\n<ul>\n<li><span style=\"color: #008000;\"><b>Website Custom Audiences created with Facebook pixel<\/b><\/span><\/li>\n<li>Conversions objective<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Page Post Engagement objective<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lead generation ads<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #008000;\"><b>Dynamic ads with Carousel Ads<\/b><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">An online home improvement company wants to reach its core customer base with an offer for a product at a low price. The brand wants to track how many people have claimed the offer to understand if the message is relevant to the audience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Which campaign objective should be used to achieve this goal?\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Engagement<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Conversions<\/b><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Brand Awareness<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Reach<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A new Facebook advertiser has an agency managing its website and advertising. The advertiser is trying to streamline reporting. In order to do so, the agency needs to clean up the number of custom events on the advertiser&#8217;s website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">What information does the advertiser need to provide the agency first?<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Ad account ID<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Active standard events<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Active custom events<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Pixel ID<\/b><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A small technology company installs a Facebook pixel on its website&#8217;s checkout page. Facebook reports 20 completed purchases during the past seven days, and the business website reports 50 completed purchases.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">What should the media buyer do to confirm that the pixel is installed properly?\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"color: #008000;\"><b>Install and run the Facebook Pixel Helper<\/b><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Verify reporting and pixel functionality via a third party<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Extend the attribution window to 28 days<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Install an extra piece of test code<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A media agency receives the following client brief:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Objective: Awareness of a new shampoo line<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Audience: Men ages 25-54, previous purchasers of shampoo<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reach goal: 50%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Additional information: Brand has purchase information from its previous line of shampoo<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Which three options can help the advertiser meet its goal? (Choose 3)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Select All Correct Responses<\/span><\/p>\n<ul>\n<li><span style=\"color: #008000;\"><b>Gender<\/b><\/span><\/li>\n<li>Custom Audience<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lookalike Audience<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #008000;\"><b>Age<\/b><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Interests<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A client is launching a video campaign for an upcoming holiday sale with a goal of conversions. The campaign reaches four different groups of people in four ad sets. These ad sets consistently under-deliver on their daily budgets. Ads Manager has issued a warning regarding audience overlap.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ad sets are as follows:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Past online purchasers (last 120 days)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Website visitors<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cart abandoners (last 60 days)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">What should the buyer change to reduce overlap?\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Place all audiences into one ad set<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Create custom events on the Facebook pixel<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Exclude past purchasers from campaign audiences<\/b><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Switch the video creative<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A pool accessory advertiser wants to generate online sales to new customers of its top-selling products. On average, 80% of people who visit the website buy an item. The company features the entire catalog on the website with category-level product sets and has confirmed that the Facebook pixel is working. The company launches a campaign with the following parameters:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Objective: Conversions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimization: Conversions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Duration: June 1 to June 30<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Audience: 5 mile radius of 20 store locations<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Budget: $5,000,000<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bid cap: $300<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creative: Single images of each product<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">One week after the campaign launched, the company has only spent 5% of budget. Ads Manager is warning that the audience size is too small.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Which is the appropriate adjustment the advertiser should make?<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Change the radius around store locations to 1 mile<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Change to Catalog Sales objective with a broad audience<\/b><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Change optimization from conversions to value<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Change the bid cap to $150<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A skin care company that sells a variety of products (primarily online) has recently launched a new subscription-model skin-care package and would like to encourage people who have bought products from them before to subscribe. Each subscription has a 90-day supply and a 6-month minimum contract. The company\u2019s website has the Facebook pixel installed with the following standard events: Home Page, Product Page(s), Add to Cart, Purchase.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">What audience would be most appropriate to help them generate subscription sales?\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Men and Women 25-43<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Custom Audience of previous purchasers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lookalike Audience, based on previous purchasers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Women 30-55<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Refer to the chart.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Ad Name<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Reach<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Cost per<\/span><\/p>\n<p><span style=\"font-weight: 400;\">result<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Amount<\/span><\/p>\n<p><span style=\"font-weight: 400;\">spent<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Avg. % of<\/span><\/p>\n<p><span style=\"font-weight: 400;\">video viewed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Estimated Ad Recall Lift (People)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Purchase<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(Facebook Pixel)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">CPC (All)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Post<\/span><\/p>\n<p><span style=\"font-weight: 400;\">engagement<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Ad 1<\/span><\/td>\n<td><span style=\"font-weight: 400;\">607,887<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$ 0.00<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$ 863.42<\/span><\/td>\n<td><span style=\"font-weight: 400;\">57.71<\/span><\/td>\n<td><span style=\"font-weight: 400;\">63,400<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$ 0.03<\/span><\/td>\n<td><span style=\"font-weight: 400;\">264,344<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">An advertiser is launching a campaign to educate people on its new products. The products are complex and require more detailed explanation than possible in the ads. So the advertiser needs to direct people to a microsite to learn more about the products. The advertiser&#8217;s goal is to direct as many people as possible to this information within its limited budget.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Which metric should the advertiser optimize?\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"color: #008000;\"><b>CPC (cost per click)<\/b><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Post engagement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Estimated ad recall<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Purchase<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A retail client is trying to upsell past purchasers of rain coats to buy rain boots. The client has the Facebook pixel installed on the site and a product catalog set up with product sets by category. The client wants to maximize purchases onsite during spring. From previous campaigns, the advertiser has learned:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Previously viewed items tend to have a 2x conversion rate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sale of rain coats increases 4.5x during inclement weather<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The most successful targeting tactic is retargeting based on browsing behavior<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Which type of creative should the client use for this campaign?\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Additional images of rain coats<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Images from a relevant product set<\/b><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Images of any previously viewed product<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Images identified by the algorithm for broad audiences<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A number of companies wish to create Facebook advertising campaigns to reach people over the legal age in Canada.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Which of the following would violate Facebook ad policies?\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">A craft brewing company with high alcohol content beer<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>A home delivery app for cannabis products<\/b><\/span><\/li>\n<li><span style=\"font-weight: 400;\">A dating service company that has received prior permission from Facebook<\/span><\/li>\n<li><span style=\"font-weight: 400;\">An influencer that has a branded content partnership with a credit card company<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A client appoints a new agency and wants to share its existing Facebook pixel.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Which tool should the client use?\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"color: #008000;\"><b>Business Manager<\/b><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ads Manager<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Audience Insights<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pixel Helper<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A retail brand launches a new e-commerce website and wants to begin advertising its product on Facebook and Instagram. The brand uses Business Manager and has connected a Facebook Page to it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After launching its campaign with placement optimization, the brand notices that users cannot click through to its Instagram account from its Instagram ad.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">What are two possible causes of this issue? (Choose 2)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Select All Correct Responses<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">The Instagram business profile and Facebook Page are not connected<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>The Instagram account is not linked to the Business Manager<\/b><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Instagram account has fewer than 200,000 followers<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #008000;\"><b>The Instagram business profile was not selected at the ad level<\/b><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A large retailer has set up a campaign using the Reach objective with the following characteristics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Duration: The campaign launched two weeks ago and is ending in one week<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Placements: Facebook News Feed and Audience Network<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The retailer notices that mobile is performing better than desktop but the overall frequency is too high, and the campaign is delivering at a lower rate than expected.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">What should the retailer do to increase reach and lower costs?\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Remove Facebook News Feed and add Instagram Stories<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Use all available placements<\/b><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Switch to the Brand Awareness objective<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Remove desktop placements<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A media buyer is responding to a request for proposal from a popular magazine website with the following details:<\/span><\/p><div class=\"b3cd6887acdafe2b327867b60ef6c5e5\" data-index=\"4\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<style>.square_adsense { width: 336px; height: 280px; }\r\n@media(max-width: 500px) { .square_adsense { width: 300px; height: 250px; } }\r\n<\/style>\r\n<center><!-- banner-adaptable --><ins class=\"adsbygoogle square_adsense\" data-ad-client=\"ca-pub-3365192051533074\" data-ad-slot=\"6285686843\"><\/ins><script>(adsbygoogle = window.adsbygoogle || []).push({});<\/script><\/center>\n<\/div>\n\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Goal: Increase monthly visitors to the website<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Audience: Males 18-45<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creative assets: Video and images carousel available<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Additional information: Custom Audience available<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Which optimization should be used to achieve the business goal?\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Impressions<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Link clicks<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Daily unique reach<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Landing page views<\/b><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A beverage brand needs to generate awareness for one of its popular beverages. The brand measures success by ad recall at each stage of the campaign and must be able to increase spend if positive results occur.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Audience: Males 18-35, living in cities<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Budget: $1,000,000 USD<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Format available: Video<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Which objective should be recommended?\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Engagement<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Video Views<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Brand Awareness<\/b><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Store Traffic Objective<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A large retail advertiser with more than 5,000 products wants to upsell to consumers who have purchased products on its website. The retailer needs to reach customers who viewed products on the website and did NOT purchase any product. The retailer wants to dynamically retarget this audience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Which objective should be selected when setting up this campaign?\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Conversions<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Traffic<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Lead Generation<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Catalog Sales<\/b><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A new frozen yogurt store opens in a small town&#8217;s retail center. The store needs to understand how its Facebook ads impact frozen yogurt sales.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">What should the shop use to measure these in-store purchases?\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Facebook pixel<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Store Traffic objective<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Offline Conversions<\/b><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Catalog<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A client has launched a week-long campaign using the reach and frequency buying type and needs to deliver the ads in a sequence. There are three ads for the sequence, and the reach has been set to 60% with a frequency cap of two per seven days. The client is unable to get all three ads on the sequencing.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">What is causing the client&#8217;s problem?\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">The reach is insufficient<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The buying method is incorrect<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The ad has not been uploaded properly<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>The frequency cap is insufficient<\/b><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">An online clothing store launched a campaign using the Conversions objective 2 weeks ago and is seeing mixed results. The store is optimizing for Purchases. The goal is to maximize ROAS (return on ad spend) while keeping the CPA below $110. Budget is unlimited as long as the buy yields at least 1.5x ROAS. So far, the advertiser has been testing different cost controls at equal budgets. The results are listed below.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Ad Set<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Media Spend<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Bid Strategy<\/span><\/td>\n<td><span style=\"font-weight: 400;\">CPA<\/span><\/td>\n<td><span style=\"font-weight: 400;\">ROAS<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">1<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$12,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Lowest Cost<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$65<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.45x<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$8,500<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$110 Bid Cap<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$85<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.6x<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">3<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$6,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Lowest Cost<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$60<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.3x<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">4<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$2,500<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$110 Target Cost<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$115<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2x<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Which change should the advertiser make to achieve its goal?\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Decrease budget against ad set 1<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Increase bid and budget against ad set 2<\/b><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Increase budget against ad set 3<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Increase target cost against ad set 4<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A retailer launches a campaign to generate sales of a new furniture line.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Campaign details are as follows:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Budget: $100,000 lifetime budget<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Flight: 10 weeks<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Audience: US, English language, Women ages 25-34; Website Custom Audiences: purchasers, abandon carts and product page visits from the past 90 days<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Objective: Conversions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimization for ad delivery: Conversions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">KPI: Cost per conversion<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conversion window: 1-day click or view<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The campaign launched yesterday and has served a few impressions but has minimal spend.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Which action should the retailer take for the campaign to start spending?\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Optimize for impressions<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Optimize for landing page views<\/b><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Change to Reach objective<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Decrease the budget<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A gaming client wants to maximize its return on ad spend for a given campaign.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ad set 1<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Spend: $5,000<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conversion value: $1,000<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ad set 2<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Spend: $50,000<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conversion value: $100,000<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ad set 3<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Spend: $20,000<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conversion value: $60,000<\/span><\/li>\n<\/ul>\n<\/li>\n<li><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">What change should be made to achieve its goals?<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Lower the bid on ad set 3<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Shift budget into ad set 1<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Raise the bid for ad set 2<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Shift budget into ad set 3<\/b><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A client launched a campaign using the Conversions objective. The goal was to increase product purchases across a period of 30 days. The setup was as follows:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bid cap: $28<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Daily budget: $200<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimization: Purchase event<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The campaign has been underdelivering for six days with 10 purchases, with a cost per purchase of $25.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Which two adjustments should be made to improve purchase performance? (Choose 2)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Select All Correct Responses<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Switch to accelerated delivery<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Decrease the budget to control return on ad spend<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Change the optimization event<\/b><\/span><\/li>\n<li>Use cost cap<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A client is launching a campaign on Facebook. It wants to understand how many people clicked through to go to its website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Which of the following metrics would give the client the most specific data point?<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Clicks (All)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Unique clicks<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Outbound clicks<\/b><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Link clicks<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">An app developer has a mobile game that monetizes through in-app purchases. A large number of players are making payments, but the players quit engaging with the game after a few days. The developer decides it needs to mitigate both CPI and ROAS when buying media to account for the expected low LTV. This means that the developer buys for 20% ROAS by Day 7 and wants to maintain an average $5 CPI across all campaigns.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As a test, the developer wants to see if the LTV can be improved by buying slightly more expensive installs. The developer runs a Multi-cell lift test holding audiences, creatives and budgets constant across the two. In cell 1, the developer buys against the 20% Day 7 ROAS goal and $5 CPI, and in cell 2, buys only for the 20% goal ignoring CPI. The results are below:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Test cell<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$ Spend<\/span><\/td>\n<td><span style=\"font-weight: 400;\">CPI<\/span><\/td>\n<td><span style=\"font-weight: 400;\">CPA(cost per engagement)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">D7 ROAS<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Additional CPA<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Additional ROAS<\/span><\/td>\n<td><span style=\"font-weight: 400;\">% Lift in purchases<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Cell 1 (ROAS and CPI)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$10,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$4.83<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$79.36<\/span><\/td>\n<td><span style=\"font-weight: 400;\">22.5%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$5.50<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.22x<\/span><\/td>\n<td><span style=\"font-weight: 400;\">102%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Cell 2 (ROAS only)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$20,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$5.31<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$67.30<\/span><\/td>\n<td><span style=\"font-weight: 400;\">21.1%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$5.15<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.28x<\/span><\/td>\n<td><span style=\"font-weight: 400;\">194%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">What should the developer do to maximize ROAS?<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Optimize both for CPI and ROAS<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Decrease CPI threshold and continue optimizing for both<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Increase CPI threshold and continue optimizing for both<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Optimize only for ROAS<\/b><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A retail advertiser launched a campaign in January with the following setup:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Campaign objective: Catalog Sales<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimization event: Purchase<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Buying type: Auction<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bid cap: $20<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Products in catalog: 70<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The advertiser notices that the campaign did not spend the whole budget in March. However, the ROAS is still above the goal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Refer to the following report:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Website conversions<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ad set lifetime budget<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Amount spent<\/span><\/td>\n<td><span style=\"font-weight: 400;\">CPA<\/span><\/td>\n<td><span style=\"font-weight: 400;\">ROAS<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">January<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1,340<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$20,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$20,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$14.9<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.9x<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">February<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1,134<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$20,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$20,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$17.6<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.1x<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">March<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1,030<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$24,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$20,577<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$19.9<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3.6x<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">What should the advertiser do to avoid underspending in April?\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Remove products from the catalog<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Choose a different optimization event<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Switch to a daily budget<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Increase the bid cap<\/b><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A store has budgeted $4,500 for its monthly promotion and has a daily budget of $150. The store spends its daily budget in full on weekends. The promotion overall is currently $200 under budget due to underspend on weekdays.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">What should the media buyer do for next month&#8217;s campaign to make sure the promotion spends its full budget evenly throughout the flight?\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Increase daily budgets on weekends<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Schedule ads to only run during store business hours<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Change from daily to lifetime budget<\/b><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Decrease campaign bids on the weekend<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Facebook Blueprint Test taker tips<\/strong><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/v73GLKmxZUE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Testing Experience<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/lmRrxzedal8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Blueprint Certification\" src=\"https:\/\/player.vimeo.com\/video\/180620681?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<p>More info about this certification:\u00a0<a href=\"http:\/\/facebook.com\/business\/learn\/certification\/exams\/410-101-exam?ref=ens_rdr\"><span style=\"font-weight: 400;\">facebook.com\/business\/learn\/certification\/exams\/410-101-exam?ref=ens_rdr<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<div class=\"b3cd6887acdafe2b327867b60ef6c5e5\" data-index=\"2\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- link-adaptable -->\r\n<ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3365192051533074\" data-ad-slot=\"9455629345\" data-ad-format=\"link\" data-full-width-responsive=\"true\"><\/ins>\r\n<script>(adsbygoogle = window.adsbygoogle || []).push({});<\/script>\n<\/div>\n<p>Facebook Blueprint Certifications:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.certificationanswers.com\/en\/category\/100-101-facebook-certified-digital-marketing-associate-answers\/\">100-101 Facebook Certified Digital Marketing Associate<\/a><\/li>\n<li><a href=\"https:\/\/www.certificationanswers.com\/en\/category\/200-101-facebook-certified-marketing-science-professional-answers\/\">200-101 Facebook Certified Marketing Science Professional<\/a><\/li>\n<li><a href=\"https:\/\/www.certificationanswers.com\/en\/category\/300-101-facebook-certified-creative-strategy-professional-answers\/\">300-101: Facebook Certified Creative Strategy Professional<\/a><\/li>\n<li><a href=\"https:\/\/www.certificationanswers.com\/en\/category\/400-101-facebook-certified-media-planning-professional-answers\/\">400-101: Facebook Certified Media Planning Professional<\/a><\/li>\n<li><a href=\"https:\/\/www.certificationanswers.com\/en\/category\/410-101-facebook-certified-media-buying-professional-answers\/\">410-101: Facebook Certified Media Buying Professional<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/www.certificationanswers.com\/en\/exams-answers-2\/#ert_pane1-12\" rel=\"nofollow\">Get certified in Facebook Blueprint !<\/a><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>410-101 Facebook Certified Media Buying Professional Exam Answers This exam identifies candidates who possess advanced competency in the skills, tools, advertising policies, and best practices required to buy ads on Facebook, Instagram and Messenger. &nbsp; Blueprint Certification &nbsp; 410-101: Facebook Certified Media Buying Professional Answers practice questions with explanations &nbsp; Questions and Answers &nbsp; A [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[186],"tags":[],"class_list":{"0":"post-10103","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-certifications","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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