{"id":10105,"date":"2020-09-09T18:26:01","date_gmt":"2020-09-09T16:26:01","guid":{"rendered":"https:\/\/www.desamark.com\/?p=10105"},"modified":"2020-09-09T18:26:01","modified_gmt":"2020-09-09T16:26:01","slug":"400-101-facebook-certified-media-planning-professional-answers","status":"publish","type":"post","link":"https:\/\/www.desamark.com\/en\/400-101-facebook-certified-media-planning-professional-answers\/","title":{"rendered":"400-101: Facebook Certified Media Planning Professional Answers"},"content":{"rendered":"<div class=\"b3cd6887acdafe2b327867b60ef6c5e5\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<style>.rectangle_adsense { width: 600px; height: 300px; }\r\n@media(max-width: 500px) { .rectangle_adsense { width: 300px; height: 600px; } }\r\n<\/style>\r\n<center><!-- banner-adaptable --><ins class=\"adsbygoogle rectangle_adsense\" data-ad-client=\"ca-pub-3365192051533074\" data-ad-slot=\"6285686843\"><\/ins><script>(adsbygoogle = window.adsbygoogle || []).push({});<\/script><\/center>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p><a href=\"https:\/\/www.certificationanswers.com\/en\/category\/400-101-facebook-certified-media-planning-professional-answers\/\">400-101: Facebook Certified Media Planning Professional Exam Answers<\/a><\/p>\n<p><span style=\"font-weight: 400;\">This exam measures your competency in designing an end-to-end Facebook marketing strategy that aligns to business goals and complements a holistic marketing plan.<\/span><\/p><div class=\"b3cd6887acdafe2b327867b60ef6c5e5\" data-index=\"3\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<!-- link-adaptable -->\r\n<ins class=\"adsbygoogle\" style=\"display:block;height:129px;\" data-ad-client=\"ca-pub-3365192051533074\" data-ad-slot=\"9455629345\" data-ad-format=\"link\" data-full-width-responsive=\"true\"><\/ins>\r\n<script>(adsbygoogle = window.adsbygoogle || []).push({});<\/script>\n<\/div>\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large aligncenter\" src=\"https:\/\/static-2.gumroad.com\/res\/gumroad\/8610577279900\/asset_previews\/bf54195e2afc958325bb9f54c95d03ca\/retina\/400-101_20Facebook_20Certified_20Media_20Planning_20Professional.jpg\" alt=\"400-101: Facebook Certified Media Planning Professional Answers\" width=\"600\" height=\"600\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A company has developed a new e-cigarette device. The company is happy that many online discussion boards have been created for like-minded consumers to discuss e-cigarette interests and would like to promote the new product and generate sales online.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Blueprint Certification<\/span><\/p>\n<p>&nbsp;<\/p>\n<div style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/gumroad.com\/l\/400-101-Facebook-Certified-Media-Planning-Professional\">400-101: Facebook Certified Media Planning Professional Exam Answers practice questions with explanations<\/a><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Questions and Answers<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Which type of tactic can the company execute through Facebook ads?\u00a0<\/span><\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">Promote awareness of the product and generate direct sales from Facebook ads using any type of creative<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Use product imagery for awareness, but can&#8217;t sell products through Facebook ads<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Connect consumers to blogs or groups for vaping-related interests that don&#8217;t lead to sale of product<\/b><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Sell products directly through Facebook ads using only product images<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Ads must not promote the sale or use of tobacco products and related paraphernalia. Blogs or groups connecting people with tobacco-related interests, as long as the service does not lead to the sale of tobacco or tobacco-related products<\/span><\/h2>\n<h2><span style=\"font-weight: 400;\">A retail advertiser has both physical store locations and an online ecommerce website. It implemented the Facebook pixel on its website, as well as standard events.<\/span><\/h2>\n<h2><span style=\"font-weight: 400;\">The advertiser is launching a series of Facebook campaigns soon and wants to understand the consumer journey and conversions that have happened across channels. It also wants to report on which campaigns and what type of audiences are generating sales.<\/span><\/h2>\n<h2><span style=\"font-weight: 400;\">What additional data source should the advertiser use to determine campaign performance?\u00a0<\/span><\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">Facebook pixel<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Facebook SDK<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Offline Conversions<\/b><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Online Event Sets<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Facebook offline conversions lets businesses leverage their offline events data\u2014such as in-store purchases, over-the-phone bookings and qualified leads to help power their digital campaigns. Businesses can connect their CRM (customer relationship management) databases or POS (point of sale) systems to their Facebook account in order to track offline events that aren&#8217;t captured by the Facebook Pixel or SDK.<\/span><\/h2>\n<h2><span style=\"font-weight: 400;\">An e-commerce retailer needs to reach customers with an offer available to existing customers only. The e-commerce retailer has the Facebook pixel installed across its site and is building audiences throughout the purchase journey.<\/span><\/h2>\n<h2><span style=\"font-weight: 400;\">Which audience is the most appropriate?\u00a0<\/span><\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">Page followers<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Lookalike Audience<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Custom Audience<\/b><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Interest-based audience<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With Custom Audiences, you can reach customers you already know with ads on Facebook. Just upload a list of contact info like email addresses or phone numbers. You can also use info from your website or app. We\u2019ll deliver your ad to those people if they\u2019re on Facebook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A new online-only skincare company launched a series of Facebook campaigns to increase awareness of its newest line of products. It saw positive results from the awareness campaigns and now wants to encourage people to request free samples of its products. The third phase of the company&#8217;s marketing strategy is to create ads using the Catalog Sales objective and retarget people who have requested free samples.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What should the advertiser do prior to creating its retargeting campaign?\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Upload events sets using the Offline Conversions API<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Place the &#8216;purchase&#8217; standard event across all website pages<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Remove products from the existing feed so only new products are featured<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Implement the Facebook pixel and standard events across the website<\/b><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You need a Facebook Pixel implemented on your website, and use standard events to report which product IDs from your catalog are being viewed, added to cart and purchased in order to retarget. If you want to retarget people in a mobile app, you can set up app events. If you&#8217;re not sure how to set up a pixel or app events, consider reaching out to a website developer.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">An apparel company wants to launch a Facebook campaign using the Conversions objective. It will need to report on both purchase values and product type.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">What should the advertiser do?\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"color: #008000;\"><strong>Implement the purchase standard event and add parameters for value and product type<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Implement the purchase standard event, and create two custom conversions for value and product type<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create two custom conversions: one each for purchase value and product type<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create three custom conversions: one each for purchase, value, and product type<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">An advertiser launched a campaign to increase traffic to its site with a secondary KPI of time on site, and notices a high bounce rate from people who came to the site from Facebook. The campaign is set up with a Traffic objective and optimized for impressions.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">How should the next campaign be set up to increase site visits?<\/span><\/p>\n<ul>\n<li><span style=\"color: #008000;\"><b>A campaign using the Traffic objective, optimized for landing page views<\/b><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A campaign using the Engagement objective, optimized for impressions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A campaign using the Traffic objective, optimized for link clicks<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A campaign using the Reach objective, optimized for reach<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">How should the media planner advise the brand to evaluate performance using Campaign Budget Optimization?\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Set specific spend limits by ad set using lowest cost with a bid cap<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Using campaign budget optimization, delivery is optimized to drive efficient performance and CPAs at the campaign level to be evaluated holistically with an expected variance in ad set level performance<\/b><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Use campaign budget optimization with bid caps across ad sets to inform delivery as needed<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Set specific spend limits by ad set using target cost bidding strategies for some control<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If your goal is to get more traffic on a specific page (or specific pages) of your website: We recommend landing page view optimization over link click optimization, since the former can improve traffic quality. We especially recommend it if you&#8217;re trying to get people to land on a page (or pages) on their mobile devices.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A UK retailer has a new watch for young women interested in sports and outdoor activities. This new watch can be linked to an app on the smartphone to record the owner&#8217;s fitness metrics. The retailer is using Audience Insights to help design a campaign on Facebook for this new product.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Which of the following categories in Audience Insights would help the retailer understand its audience better?\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Location<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Device preferences<\/b><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Education<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Purchase behavior<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Facebook uses native data to show you the following audience features: age and gender, relationship status, education level, job role, top categories, Page likes, top cities, top countries, top languages, frequency of activities and device users. The retailer already knows where the audience resides, but they could gain greater insight in understanding the device preference when planning the campaign.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A media planner needs to maximize predictable reach at a controlled frequency for an upcoming campaign. They need to optimize for ad recall.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Which buying option and objective should the media planner select to meet the requirements?<\/span><\/p>\n<ul>\n<li><span style=\"color: #008000;\"><b>Reach and frequency with the Brand Awareness objective<\/b><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Auction with the Brand Awareness objective<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reach and frequency with the Reach objective<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Auction with the Video Views objective<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A CPG food client is not achieving optimal frequency for its cereal product, and its purchase cycle is 10 weeks. It wants a more even frequency distribution, and to increase the likelihood that it will influence someone at the right moment during its purchase cycle.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Which buying method and strategy should the media planner recommend?\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Auction with a 12-week campaign<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Reach and frequency with a 12-week campaign<\/b><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Reach and frequency with an 8-week campaign<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Auction with an 8-week campaign<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Since the purchase cycle is 10 days we need to make sure our campaigns support the purchase cycles &#8211; also by moving to a reach and frequency campaign the system will make sure we reach as many people in our target audience<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">An advertiser has seen great success using Facebook and Instagram feed over the past six months, but is now noticing that the CPM increased and delivery declined. It uses a Custom Audience based on CRM data, as well as both videos and images.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">What solution should the media planner recommend?<\/span><\/p>\n<ul>\n<li><span style=\"color: #008000;\"><b>Automatic placements and Lookalike Audiences<\/b><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagram and Facebook feed placements and interest-based audiences<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Automatic placements and a narrower Custom Audience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In-stream video placement and Core Audiences<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A brand manager needs its agency to recommend a Facebook strategy to generate awareness for a CPG product. The media plan must provide a list of all possible ad placements, platforms, websites and apps that an ad may be served on before any campaign is launched. The brand manager doesn&#8217;t want to limit reach but prefers transparency over cost efficiencies.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">What placement selection should be used for this campaign?\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Facebook and Instagram feed to ensure proper brand safety<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Automatic placements and provide client with publisher list for pre-approval<\/b><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Facebook feed only to ensure proper brand safety<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Instagram and Facebook feed, Instagram Stories and Instant Articles<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Automatic placement will utilize all platforms in our Facebook family of apps &#8211; Providing a list of websites that will be used in our audience network will provide transparency if they have websites they want to blacklist they can<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A media planner needs to determine the optimal strategy for an upcoming brand campaign for its financial services client. The client has the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A 15-second video showcasing its new offering<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A goal to generate the most completed video views while maximizing its budget<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A restriction not to exceed its cost-per-completed view benchmark<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Which optimization and bid strategy should the media planner select?<\/span><\/p>\n<ul>\n<li><span style=\"color: #008000;\"><b>ThruPlay with cost cap<\/b><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">ThruPlay video views with bid cap<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">ThruPlay video with target cost<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">ThruPlay video views with target cost<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A luxury jewelry brand is launching its first necklace collection and wants to use Instagram campaigns with the carousel ad format to increase conversions. The plan is to show a different necklace in each carousel card, linking to the website. It is important to the client that the CPA does not exceed $50. It is not certain how it should bid to achieve the desired result.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">What bid strategy should the media planner recommend to the client?<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Lowest cost<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Target cost<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Bid cap<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Cost cap<\/b><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The Cost cap bid strategy allows the advertiser to provide Facebook with the cost of the results they care about.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">An online game retailer starts an ad campaign because sales have decreased in a specific region. The retailer has only one video to use in all of its media mix, and it wants to attract new customers and establish a stronger brand in the region.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Which campaign objective should the retailer use?\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Reach<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Engagement<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Video Views<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Brand Awareness<\/b><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The Brand awareness objective is used to help advertisers confidently predict the success of their brand campaign. This objective optimizes for Estimated Ad Recall, a predictable, real-time measure for how successfully a campaign drove consumers to recall seeing their ad.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A well-known local banking brand plans to use video assets to make existing and potential customers aware of the main features of its newly launched debit card. The brand is unable to accept applications online and wants to get information about potential customers to connect through direct mail.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Which campaign objective will achieve the brand&#8217;s goal?\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Brand Awareness<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Lead Generation<\/b><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Video Views<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Local Awareness<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The Lead Generation objective allows advertisers to find new customers who are likely interested in their products or services and collect specific information from the potential customers.\u00a0 The advertiser can use this information to follow up and connect through direct mail.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A band releases a new album. After friends and family follow the band on Facebook, traffic to its website fails to increase. The band needs to increase the number of website album purchases and has implemented the Facebook pixel.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Which campaign objective should the band use?\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"color: #008000;\"><b>Conversions<\/b><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brand awareness<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video views<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Traffic<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">An online home accessories brand wants to generate in-store sales at its first store in Paris. The company wants this campaign to focus on attracting new customers. The current media budget is very limited.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additional information:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Audience: Women, ages 21-40<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Budget: $25,000<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Assets: ThruPlay video<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Past customers: 25,000<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Placements: Facebook Feed and Instagram Feed<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">What audience strategy should the media planner recommend?<\/span><\/p><div class=\"b3cd6887acdafe2b327867b60ef6c5e5\" data-index=\"4\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<style>.square_adsense { width: 336px; height: 280px; }\r\n@media(max-width: 500px) { .square_adsense { width: 300px; height: 250px; } }\r\n<\/style>\r\n<center><!-- banner-adaptable --><ins class=\"adsbygoogle square_adsense\" data-ad-client=\"ca-pub-3365192051533074\" data-ad-slot=\"6285686843\"><\/ins><script>(adsbygoogle = window.adsbygoogle || []).push({});<\/script><\/center>\n<\/div>\n\n<ul>\n<li><span style=\"color: #008000;\"><b>&#8220;People who live in Paris, from a Lookalike Audience of loyal customers&#8221;<\/b><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&#8220;People who live in Paris, from a Custom Audience of loyal customers&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Core Audience of people living in Paris<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lookalike audience of all website visitors who live in Paris<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A restaurant chain wants to drive new customers to its 25 locations around the country. It has a highly qualified list of 2,000 customers likely to enjoy the restaurants based on cuisine and budget.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">How should the restaurant structure its strategy?\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Use a Lookalike Audience with the Reach objective, and target the campaign to reach people in a radius around restaurant locations. Based on the results, consider using a Lookalike Audience.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Use a Custom Audience with the Store Traffic objective, using offers and discounts<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Use the Reach objective around its store locations to reach the maximum number of people<\/b><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Use a Lookalike Audience within the Store Traffic Objective, and target the campaign to reach people in a radius around restaurant locations<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you want to increase awareness about your brand or reinforce a particular message about your business, the reach objective can help you increase the number of people who see your message.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A financial services advertiser in the United Kingdom has historically focused on increasing website visitors and encouraging people to bank online. The advertiser wants to transition its current customer base from using the website for online banking to using its new mobile app. The app launched two days ago but has experienced less than 100 app installs.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The advertiser has the following resources:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Website with the Facebook pixel and standard events properly implemented<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mobile app with the SDK and app events properly implemented<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A CRM database of current customers, segmented by those who do and do not currently use online banking<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The media planner intends to create a campaign using the App Installs objective.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">What is the appropriate audience to use for this campaign?<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">A Custom Audience of people who have installed the app<\/span><\/li>\n<li><span style=\"font-weight: 400;\">A Lookalike Audience of people who have visited the website in the past 30 days<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>A Custom Audience of people who currently use online banking<\/b><\/span><\/li>\n<li><span style=\"font-weight: 400;\">A Lookalike Audience of people who currently use online banking<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Custom Audiences work best when specifically targeted to a particular group of your customers. Leverage what you already know about your customer and target messaging that can drive action. For example, are you looking to reconnect with your loyalty members or newsletter subscribers? Or perhaps you want to target customers who left items in their online shopping cart with a special discount? Tailor your messaging to your audience segments to personalize their experience and drive your desired business outcome.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">An emerging beauty brand wants to start advertising with Facebook for the first time for its go-to market strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company only has the following creative resources available:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">6-second videos (4:5 aspect ratio)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Static images (4:5 aspect ratio)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">What is the optimal mix of placements that the media planner should recommend?\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"color: #008000;\"><b>Instagram Stories, Instagram Feed, Facebook Feed<\/b><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagram Feed, In-Stream and Instagram Stories<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagram Stories, Facebook Feed and Right Column<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In-Stream, Facebook Feed and Messenger<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">An agency recently A\/B tested two creative assets for a beauty advertiser&#8217;s brand awareness campaign. A carousel of product images featuring a new line of lipsticks was tested against a 30-second video tutorial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The results showed that the ad set featuring the carousel performed better and had the lower cost per result. In previous campaigns the video outperformed images. The planner needs to find out if videos perform better than static images for this client.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">What creative strategy should be tested for the next campaign?<\/span><\/p>\n<ul>\n<li><span style=\"color: #008000;\"><b>The same carousel of images versus a shorter version of the original 30-second video<\/b><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A new carousel of images versus the original 30-second video tutorial<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The original 30-second video tutorial versus a 15-second version<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The same carousel of images versus a single image featuring a collage of products<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">An advertiser needs to reach 50% of its target customers a minimum of three times per week over four weeks.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The advertiser&#8217;s target audience size is 2,000,000 people.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The advertiser is using the reach and frequency buying type, and is able to control frequency accurately.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The CPM projected in reach and frequency is $5.00.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The advertiser is using Core Audiences for this campaign.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">What is the minimum budget required for the advertiser to meet its goal?\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">$15,000<\/span><\/li>\n<li><span style=\"font-weight: 400;\">$30,000<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>$60,000<\/b><\/span><\/li>\n<li><span style=\"font-weight: 400;\">$120,000<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The CPM is $5.00; reaching 50% of the target audience is 1,000,000 3 times a week for 4 weeks is 12,000,000 impressions. Formula to calculate media spend in this scenario is: CPM*Impressions\/1000 = Cost<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A direct response company wants as many acquisitions as possible over a four-week period. The company estimates that it should be able to generate at least 10,000 conversions through its site, which has the Facebook pixel tracking to conversions. The client is willing to accept a return on investment of 2:1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additional information:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Overall, each new customer is worth $30 in purchases.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Current auction prices put the CPM at $5.00 and the CPC at $0.30.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook and Instagram have historically generated a 2% conversion rate on website visitors.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">How much budget should the client allocate to the campaign to meet its conversion goals and minimum return on investment requirements?\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">$15,000<\/span><\/li>\n<li><span style=\"font-weight: 400;\">$30,000<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>$150,000<\/b><\/span><\/li>\n<li><span style=\"font-weight: 400;\">$300,000<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">($5.00 CPM *$30 Purchases)*1000<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A small non-profit organization in the US wants to generate awareness with Facebook ads using the reach and frequency buying type.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additional information:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The organization wants to maximize its reach over a 3-week campaign, but this requires a budget of almost $2,500,000.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The organization&#8217;s maximum budget is $1,000,000.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The organization keeps the two impressions per 7-day parameter.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">What are the effects of decreasing the budget to $1,000,000? (Choose 2)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Select All Correct Responses<\/span><\/p>\n<ul>\n<li><span style=\"color: #008000;\"><b>Overall reach will decrease<\/b><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Average frequency will increase<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Potential audience size will decrease<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>CPM will decrease<\/b><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Overall reach will decrease because spend is not high enough to reach entire desired audience. Maximum reach over a 3-week campaign requires a budget of almost $2,500,000 not $1,000,000. The CPM will decrease because you are no longer paying a premium to operate through the reach and frequency tool.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A client is launching a new app and has a budget of $1,000,000 to promote the app using Facebook ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additional information:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Most effective frequency: 2 impressions per person<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Average CPM to reach the most valuable audience: $20.00<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Average percentage of people who install the app when they see 2 impressions: 5%<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The media planner needs to follow best practices and use historical data to inform the strategy.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">How many app installs could be achieved when the campaign is optimized?\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">2,500,000<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>1,250,000<\/b><\/span><\/li>\n<li><span style=\"font-weight: 400;\">500,000<\/span><\/li>\n<li><span style=\"font-weight: 400;\">1,000,000<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">$1,000,000 \/ $40 ($20 per CPM * 2 impressions per person) = 25,000<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">25,000* 1,000 = 25,000,000 (total number of impressions)<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">25,000,000*.05 = 1,250,000 (total number of app installs achieved)<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A small, family-owned book retailer has traditionally sold books in-store. The retailer has found an even greater return on investment from sales online.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Which methods should the advertiser use to measure the effectiveness of its Facebook campaigns? (Choose 2)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Select All Correct Responses<\/span><\/p>\n<ul>\n<li><span style=\"color: #008000;\"><b>An offline Conversion Lift test to determine the effect of Facebook ads on in-store sales<\/b><\/span><\/li>\n<li><span style=\"font-weight: 400;\">A Nielsen Brand Effect test to determine how many people remember seeing its ads<\/span><\/li>\n<li><span style=\"font-weight: 400;\">A Facebook split test to determine what types of creatives sell more books<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>An online Conversion Lift test to determine the impact of its Facebook campaigns on online sales<\/b><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Conversion Lift measures people, not cookies, which helps you understand ad performance across multiple devices and conversion events, regardless of if they happen online, offline or in-app.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">An established CPG brand launches its first Facebook campaign. The campaign will be set up to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reach 70% of its desired audience of people ages 25-44.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Deliver at a frequency of twice per week.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Feature a variety of 6-second videos.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Measure the shift in purchase intent of its product.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">What should a planning professional recommend?\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"color: #008000;\"><b>Facebook Brand Lift test<\/b><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook Analytics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook ads reporting<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook Conversion Lift test<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A company experiences a decline in purchases among its younger audience. This audience is the company&#8217;s most profitable, due to frequency of consumption. Focus groups have provided feedback that the company&#8217;s brand is perceived as &#8220;too old&#8221; and &#8220;boring&#8221;. The company decides to schedule a rebranding campaign, but does NOT understand how this audience consumes media.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Desired audience: Ages 13-25<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Purchases within desired audience: Down 20% YOY<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brand purchase intent: 15% of desired audience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Channels used previously: TV, press, radio, display<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">What two steps should the company take to help develop its campaign? (Choose 2)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Select All Correct Responses<\/span><\/p>\n<ul>\n<li><span style=\"color: #008000;\"><b>Analyze the information about its desired audience using Audience Insights<\/b><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Create relevant posts and boost them to get more fans on its Page<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Use Ads Manager to understand which channels are most effective at achieving its goal<\/b><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Choose the Traffic objective to encourage customers to make a purchase on the website<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Facebook Audience Insights tool provides aggregate information about people connected to your page and people on Facebook, so that you can create content that resonates easily and find out more people in your current audience. Ads Manager is an all-in-one tool that can help brands track how their campaigns are performing across channels and optimize towards the best solutions. In this case, the company can use Audience Insights to better understand their desired audience and Ads Manager to optimize their media towards the best placements.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A fast food company uses a TV commercial asset for a video campaign to communicate its new product. The video average watch time is lower than its average video campaign. When segmenting the reports by placement, the video average watch time is 3 seconds for Instagram Stories and 12 seconds for Facebook News Feed.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">What should the company do to increase the video average watch time without decreasing the potential reach?\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Remove Instagram Stories from placements<\/span><\/li>\n<li><span style=\"color: #008000;\"><b>Use an adaptation of the TV commercial for vertical screens<\/b><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Use a 10 second version of the TV commercial on Facebook campaigns<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Pause the video campaign and create an engagement campaign with image ads<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Removing a placement will impact potential reach, paring down the video on Facebook from 12 seconds to 8 seconds could impact the message. The best answer is using the adaptation of the commercial that is made vertical to fit how people are watching video on Facebook and Instagram.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Facebook Blueprint Test taker tips<\/strong><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/v73GLKmxZUE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Testing Experience<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/lmRrxzedal8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Blueprint Certification\" src=\"https:\/\/player.vimeo.com\/video\/180620681?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<p>More info about this certification:\u00a0<a href=\"http:\/\/facebook.com\/business\/learn\/certification\/exams\/400-101-exam?ref=ens_rdr\"><span style=\"font-weight: 400;\">facebook.com\/business\/learn\/certification\/exams\/400-101-exam?ref=ens_rdr<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<div class=\"b3cd6887acdafe2b327867b60ef6c5e5\" data-index=\"2\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- link-adaptable -->\r\n<ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3365192051533074\" data-ad-slot=\"9455629345\" data-ad-format=\"link\" data-full-width-responsive=\"true\"><\/ins>\r\n<script>(adsbygoogle = window.adsbygoogle || []).push({});<\/script>\n<\/div>\n<p>Facebook Blueprint Certifications:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.certificationanswers.com\/en\/category\/100-101-facebook-certified-digital-marketing-associate-answers\/\">100-101 Facebook Certified Digital Marketing Associate<\/a><\/li>\n<li><a href=\"https:\/\/www.certificationanswers.com\/en\/category\/200-101-facebook-certified-marketing-science-professional-answers\/\">200-101 Facebook Certified Marketing Science Professional<\/a><\/li>\n<li><a href=\"https:\/\/www.certificationanswers.com\/en\/category\/300-101-facebook-certified-creative-strategy-professional-answers\/\">300-101: Facebook Certified Creative Strategy Professional<\/a><\/li>\n<li><a href=\"https:\/\/www.certificationanswers.com\/en\/category\/400-101-facebook-certified-media-planning-professional-answers\/\">400-101: Facebook Certified Media Planning Professional<\/a><\/li>\n<li><a href=\"https:\/\/www.certificationanswers.com\/en\/category\/410-101-facebook-certified-media-buying-professional-answers\/\">410-101: Facebook Certified Media Buying Professional<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/www.certificationanswers.com\/en\/exams-answers-2\/#ert_pane1-12\" rel=\"nofollow\">Get certified in Facebook Blueprint !<\/a><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>400-101: Facebook Certified Media Planning Professional Exam Answers This exam measures your competency in designing an end-to-end Facebook marketing strategy that aligns to business goals and complements a holistic marketing plan. A company has developed a new e-cigarette device. The company is happy that many online discussion boards have been created for like-minded consumers to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[186],"tags":[],"class_list":{"0":"post-10105","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-certifications","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>400-101: Facebook Certified Media Planning Professional Answers - Desamark<\/title>\n<meta name=\"description\" content=\"400-101: Facebook Certified Media Planning Professional Exam Answers This exam measures your competency in designing an end-to-end Facebook marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.desamark.com\/en\/400-101-facebook-certified-media-planning-professional-answers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"400-101: Facebook Certified Media Planning Professional Answers - 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