{"id":9053,"date":"2019-09-16T22:31:05","date_gmt":"2019-09-16T20:31:05","guid":{"rendered":"http:\/\/www.desamark.com\/?p=9053"},"modified":"2019-09-18T20:25:00","modified_gmt":"2019-09-18T18:25:00","slug":"reponses-certification-inbound-de-hubspot","status":"publish","type":"post","link":"https:\/\/www.desamark.com\/fr\/reponses-certification-inbound-de-hubspot\/","title":{"rendered":"R\u00e9ponses Certification Inbound de HubSpot"},"content":{"rendered":"<div class=\"b30a7f37b7198c3b1f2cbfddff1ff81d\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<style>.rectangle_adsense { width: 600px; height: 300px; }\r\n@media(max-width: 500px) { .rectangle_adsense { width: 300px; height: 600px; } }\r\n<\/style>\r\n<center><!-- banner-adaptable --><ins class=\"adsbygoogle rectangle_adsense\" data-ad-client=\"ca-pub-3365192051533074\" data-ad-slot=\"6285686843\"><\/ins><script>(adsbygoogle = window.adsbygoogle || []).push({});<\/script><\/center>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p><a href=\"https:\/\/www.certificationanswers.com\/fr\/category\/reponses-certification-inbound-de-hubspot\/\">R\u00e9ponses Certification Inbound de HubSpot<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large aligncenter\" src=\"https:\/\/static-2.gumroad.com\/res\/gumroad\/8610577279900\/asset_previews\/0c13a058be3135b9bf3557d43bdc11bb\/retina\/Hubspot_20Inbound_20Certification_20Exam_20Answrs.jpg\" alt=\"R\u00e9ponses Certification Inbound de HubSpot\" width=\"378\" height=\"264\" \/><\/p><div class=\"b30a7f37b7198c3b1f2cbfddff1ff81d\" data-index=\"3\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<!-- link-adaptable -->\r\n<ins class=\"adsbygoogle\" style=\"display:block;height:129px;\" data-ad-client=\"ca-pub-3365192051533074\" data-ad-slot=\"9455629345\" data-ad-format=\"link\" data-full-width-responsive=\"true\"><\/ins>\r\n<script>(adsbygoogle = window.adsbygoogle || []).push({});<\/script>\n<\/div>\n\n<p>HubSpot Inbound Certification Answers consists of twelve class lectures that span the four stages of the inbound methodology. From optimizing your website, to landing page anatomy, to honing your inbound sales skills, this free certification course covers the basics of what inbound is all about.<\/p>\n<div class=\"b30a7f37b7198c3b1f2cbfddff1ff81d\" data-index=\"2\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- link-adaptable -->\r\n<ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3365192051533074\" data-ad-slot=\"9455629345\" data-ad-format=\"link\" data-full-width-responsive=\"true\"><\/ins>\r\n<script>(adsbygoogle = window.adsbygoogle || []).push({});<\/script>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/static-2.gumroad.com\/res\/gumroad\/8610577279900\/asset_previews\/24797e0be65a8aa3f342b864bb008a33\/retina\/hubspot_20inbound_20certification_20exam_20answers_20score_20100.jpg\" alt=\"hubspot inbound exam answers\" width=\"1005\" height=\"839\" \/><\/p>\n<h5>Course overview<\/h5>\n<ul class=\"uiList more-info-modal-sidebar__list\">\n<li class=\"uiListItem private-list__item\">12 Classes<\/li>\n<li class=\"uiListItem private-list__item\">4.5 hours<\/li>\n<li class=\"uiListItem private-list__item\">Cost: Free<\/li>\n<\/ul>\n<h5>Certification exam<\/h5>\n<ul class=\"uiList more-info-modal-sidebar__list\">\n<li class=\"uiListItem private-list__item\">60 multiple choice questions<\/li>\n<li class=\"uiListItem private-list__item\">90 minutes time limit<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/gumroad.com\/l\/Reponses-Certification-Inbound-de-HubSpot\">R\u00e9ponses Certification Inbound de HubSpot !<\/a><\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"b9c2\" class=\"lv lw cv bc bb ha lx ly lz ma mb mc md me mf mg mh\" data-selectable-paragraph=\"\">Qu\u2019est-ce que le parcours d\u2019achat ?<\/h2>\n<ul>\n<li id=\"ffda\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\">Il s\u2019agit du processus de recherche active qui pr\u00e9c\u00e8de un achat.<\/li>\n<li id=\"4754\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\">Il s\u2019agit de l\u2019exp\u00e9rience v\u00e9cue par un prospect qui d\u00e9couvre votre marque.<\/li>\n<li id=\"eca7\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\">Il s\u2019agit de la m\u00e9thodologie inbound pr\u00e9sent\u00e9e du point de vue du client.<\/li>\n<li id=\"f45f\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\">Il s\u2019agit d\u2019une s\u00e9rie d\u2019actions effectu\u00e9es par un client \u00e0 la suite d\u2019un achat.<\/li>\n<\/ul>\n<h2 id=\"9ae0\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Dans quelle phase du parcours d\u2019achat s\u2019inscrit un contenu ax\u00e9 sur les diff\u00e9rentes solutions susceptibles de r\u00e9pondre au probl\u00e8me de votre buyer persona ?<\/h2>\n<ul>\n<li id=\"bc89\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\">Prise de conscience<\/li>\n<li id=\"01b9\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\">Consid\u00e9ration<\/li>\n<li id=\"de2d\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\">D\u00e9cision<\/li>\n<li id=\"a780\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\">Toutes les r\u00e9ponses ci-dessus<\/li>\n<\/ul>\n<h2 id=\"8d12\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Quels d\u00e9partements devraient \u00eatre impliqu\u00e9s dans la cr\u00e9ation de contenu ?<\/h2>\n<ul>\n<li id=\"7e76\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\">Tous les d\u00e9partements.<\/li>\n<li id=\"e00f\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\">Seulement l\u2019\u00e9quipe marketing.<\/li>\n<li id=\"6fbf\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\">Seulement les \u00e9quipes marketing et commerciale.<\/li>\n<li id=\"654f\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\">Tous les d\u00e9partements en contact avec les clients.<\/li>\n<\/ul>\n<h2 id=\"4771\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">La plupart des acheteurs s\u2019informent sur les solutions possibles avant d\u2019entrer en contact avec un repr\u00e9sentant commercial.<\/h2>\n<p id=\"a26c\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Vrai<\/p>\n<p id=\"2d34\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Faux<\/p>\n<h2 id=\"c864\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Le parcours d\u2019achat des consommateurs \u00e9volue en permanence. Vous devez mettre \u00e0 jour le profil de votre buyer persona lorsque vous recueillez de nouvelles informations \u00e0 son sujet.<\/h2>\n<p id=\"18ef\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Vrai<\/p>\n<p id=\"a332\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Faux<\/p>\n<h2 id=\"6980\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Compl\u00e9tez la phrase : Vos __________ sont vos leviers d\u2019acquisition les plus porteurs.<\/h2>\n<p id=\"b733\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">contenus<\/p>\n<p id=\"1fe7\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">clients actuels<\/p>\n<p id=\"bc01\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">outils inbound<\/p>\n<p id=\"9d8c\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">leads qualifi\u00e9s par l\u2019\u00e9quipe commerciale<\/p>\n<h2 id=\"fb68\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Qu\u2019est-ce qu\u2019un CRM ?<\/h2>\n<p id=\"4311\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Un syst\u00e8me personnalis\u00e9 et optimis\u00e9 pour les mobiles.<\/p>\n<p id=\"04a8\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Un ensemble de modules de relation client.<\/p>\n<p id=\"8219\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Un syst\u00e8me de gestion de la relation client.<\/p>\n<p id=\"131f\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Un mod\u00e8le de rotation des clients.<\/p>\n<h2 id=\"84c1\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Quelles sont les \u00e9tapes de la m\u00e9thodologie inbound ?<\/h2>\n<p id=\"f9f0\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Augmenter sa visibilit\u00e9, convertir et analyser.<\/p>\n<p id=\"aa96\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Attirer, interagir et conclure.<\/p>\n<p id=\"1ea1\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Attirer, interagir et fid\u00e9liser.<\/p>\n<p id=\"e678\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Attirer, convertir, conclure et fid\u00e9liser.<\/p>\n<h2 id=\"3c81\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">L\u2019\u00e9quipe marketing est charg\u00e9e de l\u2019attraction. L\u2019\u00e9quipe commerciale est charg\u00e9e des interactions. L\u2019\u00e9quipe de service client est charg\u00e9e de la fid\u00e9lisation.<\/h2>\n<p id=\"45fb\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Vrai<\/p>\n<p id=\"8e95\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Faux<\/p>\n<h2 id=\"e970\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Que se passe-t-il durant l\u2019\u00e9tape d\u2019attraction de la m\u00e9thodologie inbound ?<\/h2>\n<p id=\"03a9\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Vous r\u00e9pondez aux questions et vous fournissez des solutions pour r\u00e9soudre les probl\u00e8mes rencontr\u00e9s par vos prospects et vos clients.<\/p>\n<p id=\"d693\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Vous proposez un contenu pertinent et utile pour attirer des prospects et des clients sur votre site web et vos r\u00e9seaux sociaux.<\/p>\n<p id=\"768c\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Vous d\u00e9passez les attentes de vos prospects et de vos clients afin qu\u2019ils vous recommandent \u00e0 leurs r\u00e9seaux.<\/p>\n<p id=\"4272\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Vous recueillez des informations sur les individus avec qui vous \u00eates en contact.<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"9e53\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">\u00c0 quel moment l\u2019\u00e9tape d\u2019interaction de la m\u00e9thodologie inbound commence-t-elle ?<\/h2>\n<p id=\"a5d7\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Lorsqu\u2019un achat est effectu\u00e9.<\/p>\n<p id=\"00d8\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Lorsqu\u2019un client cesse sa relation avec votre entreprise.<\/p>\n<p id=\"ccf4\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Lorsqu\u2019un prospect ou un client effectue l\u2019action voulue.<\/p>\n<p id=\"6585\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Lorsqu\u2019un prospect ou un client vous demande une r\u00e9duction.<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"71b2\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Quel est l\u2019objectif de l\u2019\u00e9tape de fid\u00e9lisation de la m\u00e9thodologie inbound ?<\/h2>\n<p id=\"f15e\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">D\u00e9passer les attentes des clients.<\/p>\n<p id=\"2703\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Fournir une exp\u00e9rience exceptionnelle d\u00e8s qu\u2019un prospect ou un client interagit avec votre entreprise.<\/p>\n<p id=\"486a\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Faire tout le n\u00e9cessaire pour qu\u2019un prospect ou un client r\u00e9alise les objectifs souhait\u00e9s.<\/p>\n<p id=\"8c70\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Toutes les r\u00e9ponses ci-dessus<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"73e2\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">La philosophie inbound \u00e9volue d\u00e8s que les comportements d\u2019achat changent.<\/h2>\n<p id=\"2668\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Vrai<\/p>\n<p id=\"bca1\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Faux<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"3f05\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Quelles \u00e9quipes sont charg\u00e9es de fid\u00e9liser les prospects et les clients ?<\/h2>\n<p id=\"3536\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">L\u2019\u00e9quipe de service client.<\/p>\n<p id=\"0080\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Les \u00e9quipes marketing et de service client.<\/p>\n<p id=\"332f\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Les \u00e9quipes commerciale et de service client.<\/p>\n<p id=\"e024\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Les \u00e9quipes marketing, commerciale et de service client.<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"2141\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">La m\u00e9thodologie inbound prend la forme d\u2019un cercle. Que repr\u00e9sente-t-il ?<\/h2>\n<p id=\"b1c2\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Un entonnoir<\/p>\n<p id=\"4517\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Un ob\u00e9lisque<\/p>\n<p id=\"e342\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Le cycle inbound<\/p>\n<p id=\"8923\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Un cyclone<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"957f\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">O\u00f9 devriez-vous consigner les informations recueillies sur vos prospects ?<\/h2>\n<p id=\"6388\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Dans une base de connaissances.<\/p>\n<p id=\"f06e\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Dans un carnet.<\/p>\n<p id=\"e6a0\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Dans un CRM.<\/p>\n<p id=\"e008\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Dans une bo\u00eete de messagerie.<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"4aee\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Le cycle inbound est une meilleure pratique qui consiste \u00e0 fournir la majorit\u00e9 de votre contenu par le biais de formulaires et de chats en direct.<\/h2>\n<p id=\"c2c2\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Vrai<\/p>\n<p id=\"0701\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Faux<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"d974\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Parmi les propositions suivantes relatives au cycle inbound, laquelle est FAUSSE ?<\/h2>\n<p id=\"7a1b\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Le cycle inbound permet de conserver un \u00e9lan commercial.<\/p>\n<p id=\"1e7e\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Le cycle inbound repr\u00e9sente un processus circulaire plut\u00f4t qu\u2019un processus lin\u00e9aire.<\/p>\n<p id=\"9ee0\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Le cycle inbound s\u2019auto-alimente pendant une dur\u00e9e illimit\u00e9e.<\/p>\n<p id=\"0ffb\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Le cycle inbound voit sa vitesse acc\u00e9l\u00e9rer lorsque vous ajoutez de l\u2019\u00e9nergie.<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"3452\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Chaque client doit vivre une exp\u00e9rience exceptionnelle afin que le cycle inbound de votre entreprise s\u2019acc\u00e9l\u00e8re.<\/h2>\n<p id=\"17bc\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Vrai : L\u2019avis d\u2019un seul client insatisfait suffit \u00e0 rebuter des clients potentiels. Vos \u00e9quipes doivent s\u2019attacher \u00e0 satisfaire tous les prospects et les clients avec qui elles sont en contact.<\/p>\n<p id=\"5469\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Vrai : Si vos clients ne b\u00e9n\u00e9ficient pas tous d\u2019une exp\u00e9rience exceptionnelle, votre entreprise ne met pas en \u0153uvre le cycle inbound.<\/p>\n<p id=\"94ee\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Faux : Vos clients ne seront jamais tous satisfaits, mais vous pouvez contrebalancer les insatisfactions \u00e9ventuelles en augmentant le nombre total de vos clients.<\/p>\n<p id=\"fd0f\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Faux : Lorsqu\u2019elles se repr\u00e9sentent votre entreprise comme un cycle, vos \u00e9quipes sont incit\u00e9es \u00e0 fournir la meilleure exp\u00e9rience possible, m\u00eame avec les clients les plus difficiles.<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"7c88\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Comment pouvez-vous appliquer le principe du cycle inbound au budget de votre entreprise ?<\/h2>\n<p id=\"e297\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">En attribuant le m\u00eame budget aux aspects qui fid\u00e9lisent les clients, comme le support client et les am\u00e9liorations apport\u00e9es aux produits, qu\u2019\u00e0 l\u2019acquisition de clients gr\u00e2ce aux efforts marketing et commerciaux.<\/p>\n<p id=\"25bd\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">En vous assurant que chaque section du cycle re\u00e7oit un budget \u00e9gal. Les \u00e9quipes marketing, commerciale et de service client doivent recevoir une proportion \u00e9gale du budget global.<\/p>\n<p id=\"b051\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Si votre cycle inbound est r\u00e9ellement efficace, vous n\u2019aurez pas \u00e0 attribuer des ressources au marketing car le bouche-\u00e0-oreille suffira \u00e0 vous apporter de nouveaux prospects.<\/p>\n<p id=\"a6c4\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Si votre cycle inbound ralentit, vous pouvez augmenter sa vitesse en proposant davantage de r\u00e9ductions aux clients.<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"7913\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Dans une entreprise qui adopte le cycle inbound, lequel des \u00e9l\u00e9ments suivants repr\u00e9sente la source la plus importante de nouveaux prospects ?<\/h2>\n<p id=\"411f\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Le marketing<\/p>\n<p id=\"3ad0\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">L\u2019\u00e9quipe commerciale<\/p>\n<p id=\"dfee\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Les publicit\u00e9s<\/p>\n<p id=\"6c45\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Le bouche-\u00e0-oreille<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"96f2\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Comment l\u2019adoption du cycle inbound favorise-t-elle la collaboration entre les \u00e9quipes ?<\/h2>\n<p id=\"7ae5\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Si chaque \u00e9quipe travaille avec des entonnoirs s\u00e9par\u00e9s, le cycle inbound peut les aider \u00e0 comprendre comment ces entonnoirs sont li\u00e9s et se soutiennent mutuellement.<\/p>\n<p id=\"a949\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Il est impossible qu\u2019un entonnoir s\u2019applique \u00e0 plusieurs \u00e9quipes.<\/p>\n<p id=\"44f1\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Les entonnoirs causent des frictions in\u00e9vitables entre les \u00e9quipes.<\/p>\n<p id=\"0734\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Le cycle inbound remplace une organisation standard en montrant \u00e0 chaque salari\u00e9 et \u00e0 chaque \u00e9quipe comment ils travaillent en relation avec les autres salari\u00e9s et \u00e9quipes.<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"24a8\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Quelle est la relation entre la m\u00e9thodologie inbound et le concept de cycle inbound ?<\/h2>\n<p id=\"8fb8\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">La m\u00e9thodologie inbound comporte des fl\u00e8ches qui montrent le sens de rotation du cycle inbound.<\/p>\n<p id=\"a013\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">La m\u00e9thodologie inbound prend la forme d\u2019un cercle. La m\u00e9thodologie inbound repr\u00e9sente le cycle inbound qui soutient la croissance de votre entreprise.<\/p>\n<p id=\"1cdb\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Seules les techniques inbound permettent \u00e0 votre entreprise de fonctionner comme un cycle inbound.<\/p>\n<p id=\"35dd\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">La m\u00e9thodologie inbound repr\u00e9sente un entonnoir qui existe dans une partie du cycle inbound de votre entreprise.<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"1035\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Chaque entreprise a pour objectif de g\u00e9n\u00e9rer des profits.<\/h2>\n<p id=\"73ee\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Vrai : Une entreprise peut d\u00e9finir d\u2019autres objectifs, mais si ses dirigeants veulent les r\u00e9aliser, ils doivent se concentrer en premier lieu sur les profits.<\/p>\n<p id=\"f2b5\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Vrai : Une entreprise n\u2019existe que pour g\u00e9n\u00e9rer des profits pour ses salari\u00e9s.<\/p>\n<p id=\"bb18\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Faux : Les entreprises ne devraient pas penser aux profits, mais \u00e0 une raison d\u2019\u00eatre plus g\u00e9n\u00e9rale.<\/p>\n<p id=\"a74b\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Faux : La plupart des entreprises doivent g\u00e9n\u00e9rer des profits pour pr\u00e9server leur existence, mais chaque entreprise existe pour r\u00e9pondre \u00e0 une raison d\u2019\u00eatre pr\u00e9cise.<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"4a3e\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Parmi les propositions suivantes, quelle est la meilleure fa\u00e7on d\u2019aligner les salari\u00e9s de l\u2019entreprise autour d\u2019une m\u00eame raison d\u2019\u00eatre ?<\/h2>\n<p id=\"39e5\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">D\u00e9finir une culture qui encourage les salari\u00e9s \u00e0 se concentrer sur l\u2019incarnation de la raison d\u2019\u00eatre de l\u2019entreprise.<\/p>\n<p id=\"33d4\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Organiser des sessions de formation r\u00e9guli\u00e8res afin de rappeler aux salari\u00e9s quelle est la raison d\u2019\u00eatre de l\u2019entreprise et de leur montrer ce qu\u2019ils doivent faire pour la r\u00e9aliser.<\/p>\n<p id=\"023d\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Au d\u00e9but de chaque r\u00e9union, d\u00e9signer un salari\u00e9 qui devra r\u00e9citer la raison d\u2019\u00eatre de l\u2019entreprise.<\/p>\n<p id=\"ad46\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Ajouter la raison d\u2019\u00eatre de l\u2019entreprise dans la signature d\u2019e-mail de tous les salari\u00e9s.<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"ff77\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Qu\u2019est-ce que la th\u00e9orie de l\u2019emploi ?<\/h2>\n<p id=\"6e07\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Un cadre de travail qui d\u00e9finit les intitul\u00e9s et les descriptions des postes internes.<\/p>\n<p id=\"1fc6\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">L\u2019id\u00e9e selon laquelle une entreprise devrait uniquement compter le nombre de salari\u00e9s n\u00e9cessaires aux t\u00e2ches vitales et pertinentes.<\/p>\n<p id=\"5c87\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Une m\u00e9thode qui permet de comprendre pourquoi les consommateurs ach\u00e8tent certains produits et services.<\/p>\n<p id=\"5704\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Un syst\u00e8me de gestion cr\u00e9\u00e9 par Steve Jobs.<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"3238\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Lorsque vous utilisez la th\u00e9orie de l\u2019emploi pour d\u00e9velopper une chronologie d\u2019\u00e9v\u00e9nements, \u00e0 quel moment cette chronologie doit-elle d\u00e9buter ?<\/h2>\n<p id=\"c3ae\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Le jour o\u00f9 un salari\u00e9 potentiel a entendu parler de votre entreprise pour la premi\u00e8re fois.<\/p>\n<p id=\"2d44\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Le jour o\u00f9 un client potentiel a r\u00e9alis\u00e9 qu\u2019il avait un besoin.<\/p>\n<p id=\"945b\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Le jour de la cr\u00e9ation de votre entreprise.<\/p>\n<p id=\"a89a\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Le jour o\u00f9 vous avez \u00e9t\u00e9 recrut\u00e9 \u00e0 votre poste actuel.<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"e348\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Selon la th\u00e9orie de l\u2019emploi, laquelle des propositions suivantes illustre le r\u00e9cit d\u2019une t\u00e2che ?<\/h2>\n<p id=\"a61c\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Nos clients ach\u00e8tent notre produit car il les aide \u00e0 avoir plus confiance en eux dans des situations sociales.<\/p>\n<p id=\"f62d\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Lorsque je me rends au travail, je veux un petit-d\u00e9jeuner rapide et facile \u00e0 manger et je ne veux pas avoir faim avant que la premi\u00e8re r\u00e9union du jour ne soit termin\u00e9e.<\/p>\n<p id=\"d378\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">L\u2019entreprise ABC S.A. a \u00e9t\u00e9 fond\u00e9e \u00e0 Paris en 1902 pour fabriquer des g\u00e9n\u00e9rateurs \u00e9lectriques. Au cours du si\u00e8cle dernier, ce fabricant r\u00e9gional est devenu un acteur incontournable sur le march\u00e9 mondial.<\/p>\n<p id=\"7457\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Notre \u00e9quipe de support aide nos clients \u00e0 trouver les r\u00e9ponses qu\u2019ils recherchent aussi rapidement que possible.<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"a920\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Parmi les \u00e9l\u00e9ments suivants, lequel n\u2019est PAS un aspect que la th\u00e9orie de l\u2019emploi permettrait d\u2019identifier ?<\/h2>\n<p id=\"4244\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Donn\u00e9es d\u00e9mographiques<\/p>\n<p id=\"c4d5\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Exigences fonctionnelles<\/p>\n<p id=\"3303\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Exigences financi\u00e8res<\/p>\n<p id=\"1ccb\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Identit\u00e9 personnelle<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"f0d2\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Comment la raison d\u2019\u00eatre de votre entreprise affecte-t-elle les \u00e9quipes qui ne sont pas en contact avec les clients (comptabilit\u00e9, service juridique, etc.) ?<\/h2>\n<p id=\"11fb\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Ces \u00e9quipes devraient d\u00e9finir et pr\u00e9server la raison d\u2019\u00eatre de votre entreprise, et trouver des moyens pour la partager avec le reste de l\u2019entreprise.<\/p>\n<p id=\"ccdc\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Ces \u00e9quipes devraient trouver des moyens pour que les processus comptables ou juridiques, par exemple, se concentrent sur les besoins des clients.<\/p>\n<p id=\"8c40\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Ces \u00e9quipes devraient \u00eatre conscientes de la raison d\u2019\u00eatre de votre entreprise, mais ne pas \u00eatre affect\u00e9es directement.<\/p>\n<p id=\"be8a\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Ces \u00e9quipes devraient analyser les r\u00e9sultats des \u00e9quipes en contact avec les clients afin de s\u2019assurer du respect de la raison d\u2019\u00eatre de votre entreprise.<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"ca5e\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Laquelle des affirmations suivantes d\u00e9crit le mieux un buyer persona ?<\/h2>\n<p id=\"fb81\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Une liste d\u2019informations d\u00e9mographiques qui indiquent l\u2019int\u00e9r\u00eat pour l\u2019achat d\u2019un produit.<\/p>\n<p id=\"69dc\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Un prospect individuel que votre entreprise a identifi\u00e9 comme \u00e9tant susceptible d\u2019appr\u00e9cier votre produit et qui sera r\u00e9ceptif aux messages envoy\u00e9s par vos \u00e9quipes.<\/p>\n<p id=\"0fe2\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Une description de votre client id\u00e9al, qui pourrait repr\u00e9senter un individu pr\u00e9cis mais qui se fonde sur un agr\u00e9gat d\u2019informations recueillies au sujet de votre march\u00e9 cible.<\/p>\n<p id=\"45ab\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Une analyse \u00e9motionnelle d\u2019un prospect qui vous indique \u00e0 quel point il sera coop\u00e9ratif durant une conversation commerciale.<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"4c61\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Quelle \u00e9quipe de votre entreprise retirera le plus d\u2019avantages de vos buyer personas ?<\/h2>\n<p id=\"2492\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">L\u2019\u00e9quipe marketing car les buyer personas sont principalement un outil marketing.<\/p>\n<p id=\"cf15\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">L\u2019\u00e9quipe commerciale car les buyer personas servent principalement \u00e0 qualifier les leads.<\/p>\n<p id=\"13e5\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Toutes les \u00e9quipes en contact avec les clients, car un bon buyer persona peut apporter une valeur ajout\u00e9e aux \u00e9quipes marketing, commerciale et de service client.<\/p>\n<p id=\"5f5e\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Les cadres ex\u00e9cutifs car un bon buyer persona pourra rassembler l\u2019ensemble de l\u2019entreprise autour de la vision du client id\u00e9al.<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"c9b8\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Qui devrait \u00eatre impliqu\u00e9 dans la cr\u00e9ation des buyer personas ?<\/h2>\n<p id=\"5d9f\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">L\u2019\u00e9quipe marketing devrait cr\u00e9er les buyer personas car elle poss\u00e8de le plus de donn\u00e9es sur les prospects.<\/p>\n<p id=\"862e\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">L\u2019\u00e9quipe de service client devrait cr\u00e9er les buyer personas car elle poss\u00e8de le plus de donn\u00e9es sur les clients.<\/p>\n<p id=\"a250\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Les cadres ex\u00e9cutifs devraient cr\u00e9er les buyer personas car ce sont eux qui comprennent le mieux la vision de l\u2019entreprise.<\/p>\n<p id=\"7676\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Chaque salari\u00e9 qui interagit directement ou indirectement avec les clients devait \u00eatre invit\u00e9 \u00e0 donner son avis.<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"cb0a\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Quel r\u00f4le jouent les \u00e9quipes qui ne sont pas en contact avec les clients (comptabilit\u00e9, service juridique, etc.) dans la cr\u00e9ation des buyer personas ?<\/h2>\n<p id=\"0bf8\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Ces \u00e9quipes n\u2019ont pas besoin d\u2019\u00eatre impliqu\u00e9es dans la cr\u00e9ation des buyer personas, mais elles doivent comprendre et accepter les profils d\u00e9finis.<\/p>\n<p id=\"31d1\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Ces \u00e9quipes poss\u00e8dent souvent des donn\u00e9es essentielles au processus de cr\u00e9ation des buyer personas, et elles devraient y participer.<\/p>\n<p id=\"4e8f\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Ces \u00e9quipes devraient \u00eatre charg\u00e9es du processus de cr\u00e9ation des buyer personas car elles sont plus objectives que les \u00e9quipes qui sont en contact avec les clients.<\/p><div class=\"b30a7f37b7198c3b1f2cbfddff1ff81d\" data-index=\"4\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<style>.square_adsense { width: 336px; height: 280px; }\r\n@media(max-width: 500px) { .square_adsense { width: 300px; height: 250px; } }\r\n<\/style>\r\n<center><!-- banner-adaptable --><ins class=\"adsbygoogle square_adsense\" data-ad-client=\"ca-pub-3365192051533074\" data-ad-slot=\"6285686843\"><\/ins><script>(adsbygoogle = window.adsbygoogle || []).push({});<\/script><\/center>\n<\/div>\n\n<p id=\"b0fa\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Ces \u00e9quipes ne devraient pas \u00eatre impliqu\u00e9es dans la cr\u00e9ation des buyer personas car elles n\u2019interagissent pas directement avec les clients.<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"a768\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Une personne devrait \u00eatre d\u00e9sign\u00e9e pour cr\u00e9er et mettre \u00e0 jour les profils des buyer personas.<\/h2>\n<p id=\"f1cb\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Vrai : Vous devez recueillir des donn\u00e9es aupr\u00e8s d\u2019autant de salari\u00e9s que possible, mais une seule personne devrait \u00eatre charg\u00e9e de la cr\u00e9ation et de la mise \u00e0 jour des profils des buyer personas.<\/p>\n<p id=\"bdcc\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Vrai : Si le processus de cr\u00e9ation des buyer personas fait intervenir plus d\u2019une personne, chaque profil cr\u00e9\u00e9 pourrait comporter des incoh\u00e9rences.<\/p>\n<p id=\"64b5\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Faux : Si une seule personne est charg\u00e9e de la cr\u00e9ation des personas, son point de vue prendra une trop grande importance dans les profils cr\u00e9\u00e9s.<\/p>\n<p id=\"0fae\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Faux : Les personas devraient \u00eatre cr\u00e9\u00e9s et mis \u00e0 jour par une \u00e9quipe polyvalente et non hi\u00e9rarchis\u00e9e, dans laquelle aucun membre n\u2019a plus d\u2019autorit\u00e9 ou de responsabilit\u00e9s que les autres.<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"f7be\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Quelle est la relation entre la raison d\u2019\u00eatre de votre entreprise et vos buyer personas ?<\/h2>\n<p id=\"3d25\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">La raison d\u2019\u00eatre de votre entreprise est cr\u00e9\u00e9e pour rassembler tous vos buyer personas en un seul persona d\u2019entreprise.<\/p>\n<p id=\"3feb\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">La raison d\u2019\u00eatre de votre entreprise d\u00e9crit la culture qui entoure le travail de vos salari\u00e9s, tandis que les buyer personas d\u00e9crivent les responsabilit\u00e9s que votre entreprise a envers ses clients.<\/p>\n<p id=\"a812\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Les clients de votre entreprise (les personas) sont les seules personnes qui comprennent la mission que vous essayez d\u2019accomplir (votre raison d\u2019\u00eatre).<\/p>\n<p id=\"4192\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Bien conna\u00eetre les probl\u00e8mes que votre entreprise permet de r\u00e9soudre (sa raison d\u2019\u00eatre) vous aide \u00e0 identifier les personnes qui rencontrent ce probl\u00e8me (les personas).<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"cfab\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Quelle information devrait \u00eatre int\u00e9gr\u00e9e dans le profil de vos personas pour r\u00e9pondre aux besoins de votre \u00e9quipe marketing ?<\/h2>\n<p id=\"3c5f\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Le nombre de personnes repr\u00e9sent\u00e9es par ce persona qui doivent \u00eatre attir\u00e9es chaque mois sur le site web de l\u2019entreprise.<\/p>\n<p id=\"b307\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Comment le persona trouve des r\u00e9ponses \u00e0 ses questions, et quel canal de communication il pr\u00e9f\u00e8re.<\/p>\n<p id=\"0f0e\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Le pr\u00e9nom et l\u2019adresse e-mail du persona, afin que l\u2019\u00e9quipe puisse envoyer des e-mails marketing personnalis\u00e9s.<\/p>\n<p id=\"710e\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">La taille du march\u00e9 cible repr\u00e9sent\u00e9 par chaque persona.<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"6b9b\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Quelle information devrait \u00eatre int\u00e9gr\u00e9e dans le profil de vos personas pour r\u00e9pondre aux besoins de votre \u00e9quipe commerciale ?<\/h2>\n<p id=\"d14a\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">La taille du march\u00e9 cible repr\u00e9sent\u00e9 par chaque persona.<\/p>\n<p id=\"c1ee\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Le nom complet, l\u2019intitul\u00e9 de poste et le num\u00e9ro de t\u00e9l\u00e9phone direct du persona, afin que l\u2019\u00e9quipe puisse le contacter et initier une conversation commerciale.<\/p>\n<p id=\"18c3\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Les d\u00e9fis et les probl\u00e8mes g\u00e9n\u00e9ralement rencontr\u00e9s par le persona, et qui peuvent \u00eatre r\u00e9solus par le produit propos\u00e9 par votre entreprise.<\/p>\n<p id=\"3b2f\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Le quota et le nombre de transactions \u00e0 conclure chaque trimestre avec ce persona.<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"81c8\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Quelle information devrait \u00eatre int\u00e9gr\u00e9e dans le profil de vos personas pour r\u00e9pondre aux besoins de votre \u00e9quipe de service client ?<\/h2>\n<p id=\"00af\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Le contrat-cadre qui correspond aux clients repr\u00e9sent\u00e9s par le persona.<\/p>\n<p id=\"962f\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Le pourcentage de la base de clients repr\u00e9sent\u00e9 par ce persona.<\/p>\n<p id=\"b688\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Les coordonn\u00e9es compl\u00e8tes et l\u2019historique d\u2019achat du persona, afin que l\u2019\u00e9quipe de service client sache comment r\u00e9pondre \u00e0 ses questions.<\/p>\n<p id=\"237c\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Les aspects de l\u2019offre commerciale de votre entreprise que le persona appr\u00e9cie le plus et le moins.<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"9d15\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Dans le cadre de la d\u00e9finition des objectifs, qu\u2019entend-on par \u00ab objectifs \u00bb ?<\/h2>\n<p id=\"5f3c\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Des d\u00e9clarations qui d\u00e9finissent le r\u00e9sultat quantitatif du but \u00e0 atteindre.<\/p>\n<p id=\"ce5e\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Des d\u00e9clarations qui d\u00e9finissent le r\u00e9sultat qualitatif du but \u00e0 atteindre.<\/p>\n<p id=\"ef6c\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Des d\u00e9clarations qui servent \u00e0 \u00e9tablir des donn\u00e9es de r\u00e9f\u00e9rence et \u00e0 suivre les progr\u00e8s r\u00e9alis\u00e9s pour atteindre l\u2019objectif principal.<\/p>\n<p id=\"d869\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Des d\u00e9clarations qui servent \u00e0 \u00e9tablir des donn\u00e9es de r\u00e9f\u00e9rence pour les r\u00e9sultats de chaque collaborateur individuel.<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"6a38\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Les objectifs se voient g\u00e9n\u00e9ralement attribuer une \u00e9ch\u00e9ance pr\u00e9cise, alors que les r\u00e9sultats cl\u00e9s peuvent s\u2019\u00e9tendre sur une longue dur\u00e9e.<\/h2>\n<p id=\"22bc\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Vrai<\/p>\n<p id=\"12bc\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Faux<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"9629\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Dans le cadre des trois horizons, que symbolise le premier horizon ?<\/h2>\n<p id=\"b6df\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Les initiatives entreprises pour obtenir des r\u00e9sultats \u00e0 court terme.<\/p>\n<p id=\"160f\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Les initiatives entreprises pour obtenir des r\u00e9sultats \u00e0 moyen terme.<\/p>\n<p id=\"1329\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Les initiatives entreprises pour obtenir des r\u00e9sultats \u00e0 long terme.<\/p>\n<p id=\"692e\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Les initiatives que vous choisissez d\u2019omettre ou dont vous r\u00e9duisez la priorit\u00e9.<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"f8a8\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Dans le cadre des trois horizons, que symbolise le deuxi\u00e8me horizon ?<\/h2>\n<p id=\"81bd\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Les initiatives entreprises pour obtenir des r\u00e9sultats \u00e0 court terme.<\/p>\n<p id=\"9f09\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Les initiatives entreprises pour obtenir des r\u00e9sultats \u00e0 moyen terme.<\/p>\n<p id=\"0e5c\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Les initiatives entreprises pour obtenir des r\u00e9sultats \u00e0 long terme.<\/p>\n<p id=\"7cf0\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Les initiatives que vous choisissez d\u2019omettre ou dont vous r\u00e9duisez la priorit\u00e9.<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"1431\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Dans le cadre des trois horizons, que symbolise le troisi\u00e8me horizon ?<\/h2>\n<p id=\"dcd9\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Les initiatives entreprises pour obtenir des r\u00e9sultats \u00e0 court terme.<\/p>\n<p id=\"491e\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Les initiatives entreprises pour obtenir des r\u00e9sultats \u00e0 moyen terme.<\/p>\n<p id=\"7e3f\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Les initiatives entreprises pour obtenir des r\u00e9sultats \u00e0 long terme.<\/p>\n<p id=\"f38a\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Les initiatives que vous choisissez d\u2019omettre ou dont vous r\u00e9duisez la priorit\u00e9.<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"147d\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Si l\u2019un des horizons montre des r\u00e9sultats d\u00e9croissants, vous devriez r\u00e9attribuer des ressources aux initiatives concern\u00e9es jusqu\u2019\u00e0 ce que leurs performances augmentent.<\/h2>\n<p id=\"3e0b\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Vrai<\/p>\n<p id=\"3081\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Faux<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"e779\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Quel est le nombre maximum de priorit\u00e9s cl\u00e9s qu\u2019une entreprise devrait avoir \u00e0 tout instant ?<\/h2>\n<p id=\"59c4\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">5<\/p>\n<p id=\"5ae6\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">6<\/p>\n<p id=\"3805\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">7<\/p>\n<p id=\"d833\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">9<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"a50d\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Lors de la phase d\u2019interaction, que collectez-vous aupr\u00e8s des visiteurs ?<\/h2>\n<p id=\"d033\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Leurs objectifs<\/p>\n<p id=\"e615\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Leur pr\u00e9nom<\/p>\n<p id=\"c90f\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Des informations<\/p>\n<p id=\"ef05\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Leur adresse e-mail<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"ef6f\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Quelles tactiques utiliserait une \u00e9quipe marketing lors de la phase d\u2019interaction pour engager diff\u00e9rents segments de son audience ?<\/h2>\n<p id=\"5e80\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Le reciblage des publicit\u00e9s<\/p>\n<p id=\"48b1\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Les appels<\/p>\n<p id=\"0d2e\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Des pages piliers<\/p>\n<p id=\"4b46\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Toutes les r\u00e9ponses ci-dessus<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"e631\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Le parcours d\u2019achat n\u2019est utilis\u00e9 que par les \u00e9quipes marketing.<\/h2>\n<p id=\"6a8e\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Vrai<\/p>\n<p id=\"a445\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Faux<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"67a3\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Dans quel objectif votre \u00e9quipe de service client utiliserait-elle le parcours d\u2019achat ?<\/h2>\n<p id=\"fc15\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Vente crois\u00e9e.<\/p>\n<p id=\"fd20\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Mont\u00e9e en gamme.<\/p>\n<p id=\"35f6\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Revente.<\/p>\n<p id=\"feba\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Toutes les r\u00e9ponses ci-dessus.<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"f02c\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Comment la t\u00e2che remplie par votre produit est-elle li\u00e9e \u00e0 l\u2019identit\u00e9 personnelle de vos clients ?<\/h2>\n<p id=\"b485\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Vos clients veulent que votre produit refl\u00e8te leurs opinions et leur personnalit\u00e9.<\/p>\n<p id=\"7fb8\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Vous devez comprendre l\u2019identit\u00e9 personnelle des clients afin de comprendre la t\u00e2che qu\u2019ils souhaitent r\u00e9aliser avec votre produit.<\/p>\n<p id=\"934b\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">En effectuant des recherches sur l\u2019objectif que votre produit permet de r\u00e9aliser, vous comprendrez mieux l\u2019identit\u00e9 de vos clients.<\/p>\n<p id=\"11ab\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">En effectuant des recherches sur l\u2019identit\u00e9 personnelle de vos clients, vous identifierez la t\u00e2che qu\u2019ils souhaitent r\u00e9aliser.<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"a223\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Pourquoi est-il important de vous assurer que vos clients sont satisfaits ?<\/h2>\n<p id=\"1562\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Les clients satisfaits attirent de nouveaux clients gr\u00e2ce au bouche-\u00e0-oreille.<\/p>\n<p id=\"d416\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">L\u2019opinion de clients insatisfaits peut rebuter des clients potentiels.<\/p>\n<p id=\"9cd2\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Les clients satisfaits sont plus susceptibles d\u2019effectuer de nouveaux achats.<\/p>\n<p id=\"ede6\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Toutes les r\u00e9ponses ci-dessus.<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"f971\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Si vous souhaitez repr\u00e9senter votre entreprise sous la forme d\u2019un cycle inbound, vous ne devriez pas envisager votre processus commercial sous la forme d\u2019un entonnoir.<\/h2>\n<p id=\"5bb1\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Vrai<\/p>\n<p id=\"1e52\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Faux<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"1803\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Comment l\u2019adoption du cycle inbound am\u00e9liore-t-elle le transfert des clients entre l\u2019\u00e9quipe commerciale et l\u2019\u00e9quipe de service client ?<\/h2>\n<p id=\"516a\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">En regroupant l\u2019\u00e9quipe commerciale et l\u2019\u00e9quipe de service client en une m\u00eame \u00e9quipe.<\/p>\n<p id=\"78aa\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">En donnant plus de visibilit\u00e9 aux \u00e9tapes qu\u2019implique un transfert fluide des clients.<\/p>\n<p id=\"2351\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">En attribuant \u00e0 l\u2019\u00e9quipe commerciale des responsabilit\u00e9s apr\u00e8s la vente.<\/p>\n<p id=\"d52e\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">En fournissant des rapports plus d\u00e9taill\u00e9s durant le processus de vente.<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"71fe\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Lesquelles des propositions suivantes sont des principes de la m\u00e9thodologie inbound ? Choisissez toutes les r\u00e9ponses qui s\u2019appliquent.<\/h2>\n<p id=\"a5eb\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Personnalisation<\/p>\n<p id=\"4e80\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">\u00c9nergie<\/p>\n<p id=\"05b0\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Synergie<\/p>\n<p id=\"aa76\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Empathie<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"400f\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Compl\u00e9tez la phrase : Durant la phase d\u2019attraction de la m\u00e9thodologie inbound, une entreprise s\u2019attache principalement \u00e0 ____________. Choisissez toutes les r\u00e9ponses qui s\u2019appliquent.<\/h2>\n<p id=\"ccc4\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">devenir un conseiller de confiance pour les prospects<\/p>\n<p id=\"2380\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">attirer des prospects et des clients en fournissant un contenu pertinent et utile<\/p>\n<p id=\"9f69\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">offrir une valeur ajout\u00e9e imm\u00e9diate au parcours d\u2019achat des prospects<\/p>\n<p id=\"32e2\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">d\u00e9passer les attentes des prospects au fil du parcours d\u2019achat afin qu\u2019ils vous recommandent \u00e0 leurs r\u00e9seaux<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"4b64\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">La phase de fid\u00e9lisation concerne uniquement l\u2019exp\u00e9rience fournie par l\u2019\u00e9quipe de service client.<\/h2>\n<p id=\"3be4\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Vrai<\/p>\n<p id=\"81e1\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Faux<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"42f7\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Compl\u00e9tez la phrase suivante : _________ des clients cessent de communiquer avec une entreprise car ils re\u00e7oivent des promotions ou des messages qui ne sont pas pertinents.<\/h2>\n<p id=\"0a13\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">94 %<\/p>\n<p id=\"7bec\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">74 %<\/p>\n<p id=\"1776\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">77 %<\/p>\n<p id=\"4f3d\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">85 %<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"3a1f\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Compl\u00e9tez la phrase suivante : _________ des clients n\u2019effectueront plus de transactions avec une entreprise \u00e0 la suite d\u2019une exp\u00e9rience n\u00e9gative.<\/h2>\n<p id=\"f8c6\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">61 %<\/p>\n<p id=\"83e6\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">46 %<\/p>\n<p id=\"b70d\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">51 %<\/p>\n<p id=\"6b7c\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">34 %<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"968e\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Compl\u00e9tez la phrase : Pour \u00e9tablir une relation de confiance avec votre audience cible, vous devez vous aligner avec la fa\u00e7on dont elle _________. Choisissez toutes les r\u00e9ponses qui s\u2019appliquent.<\/h2>\n<p id=\"a5b1\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">pense<\/p>\n<p id=\"bb0b\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">effectue des recherches<\/p>\n<p id=\"8b55\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">effectue un achat<\/p>\n<p id=\"282c\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">ressent l\u2019exp\u00e9rience v\u00e9cue<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"3c4f\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Compl\u00e9tez la phrase : La m\u00e9thodologie inbound consiste \u00e0 _____ dans le monde entier.<\/h2>\n<p id=\"8f5b\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">pr\u00e9senter votre marque<\/p>\n<p id=\"e90c\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">partager vos opinions<\/p>\n<p id=\"48c5\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">partager votre expertise<\/p>\n<p id=\"b963\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">\u00e9tablir une marque<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"82a5\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Parmi les propositions suivantes, laquelle ne repr\u00e9sente PAS l\u2019un des \u00e9l\u00e9ments essentiels de la culture d\u2019une entreprise ?<\/h2>\n<p id=\"4c67\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">La mission de l\u2019entreprise.<\/p>\n<p id=\"0e07\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Les valeurs de l\u2019entreprise.<\/p>\n<p id=\"6264\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Ce que les clients disent de l\u2019entreprise.<\/p>\n<p id=\"68e7\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Le comportement des salari\u00e9s lorsqu\u2019ils ne sont pas supervis\u00e9s.<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"9a2c\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Que devrait faire un repr\u00e9sentant commercial qui est en contact avec un individu pr\u00e9cis et qui d\u00e9couvre que son profil ne correspond pas exactement au persona qui lui est attribu\u00e9 ?<\/h2>\n<p id=\"3177\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Se fier aux informations int\u00e9gr\u00e9es au profil du persona et ignorer les diff\u00e9rences apparentes. Le profil des personas contient souvent des informations que les individus ignorent \u00e0 leur propre sujet, et il doit \u00eatre consid\u00e9r\u00e9 comme plus fiable que les paroles des individus concern\u00e9s.<\/p>\n<p id=\"da43\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">R\u00e9pondre aux demandes de l\u2019individu en s\u2019appuyant sur les informations qu\u2019il fournit, m\u00eame si cela ne correspond pas au profil du persona. Si les m\u00eames incoh\u00e9rences sont constat\u00e9es \u00e0 plusieurs reprises, il sera peut-\u00eatre judicieux d\u2019effectuer une mise \u00e0 jour du persona.<\/p>\n<p id=\"494e\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Renvoyer l\u2019individu vers l\u2019\u00e9quipe marketing. Celle-ci le fera parvenir \u00e0 maturation afin qu\u2019il soit davantage qualifi\u00e9 pour l\u2019\u00e9quipe commerciale et qu\u2019il corresponde mieux au profil du persona.<\/p>\n<p id=\"3ac3\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Cr\u00e9er un nouveau persona. Afin que les personas soient aussi pr\u00e9cis que possible, votre \u00e9quipe doit en cr\u00e9er pour quasiment chaque prospect, lead et client.<\/p>\n<h2 id=\"d037\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Que sont les r\u00e9sultats cl\u00e9s dans le contexte de la d\u00e9finition des objectifs ?<\/h2>\n<p id=\"2446\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Les r\u00e9sultats cl\u00e9s repr\u00e9sentent la fa\u00e7on dont vous \u00e9tablissez des donn\u00e9es de r\u00e9f\u00e9rence et suivez de mani\u00e8re quantitative les progr\u00e8s r\u00e9alis\u00e9s vers un objectif.<\/p>\n<p id=\"6dbf\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Les r\u00e9sultats cl\u00e9s repr\u00e9sentent la fa\u00e7on dont vous \u00e9tablissez des donn\u00e9es de r\u00e9f\u00e9rence et suivez de mani\u00e8re qualitative les progr\u00e8s r\u00e9alis\u00e9s vers un objectif.<\/p>\n<p id=\"3b43\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Les r\u00e9sultats cl\u00e9s sont des d\u00e9clarations qui servent \u00e0 \u00e9tablir des donn\u00e9es de r\u00e9f\u00e9rence pour les r\u00e9sultats de chaque collaborateur individuel.<\/p>\n<p id=\"4a82\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Les r\u00e9sultats cl\u00e9s sont des rapports qui expliquent comment vous vous informez sur les r\u00e9sultats de vos concurrents.<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"876e\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Qu\u2019est-ce que le cadre des trois horizons ?<\/h2>\n<p id=\"082f\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">Le cadre des trois horizons d\u00e9signe la position relative du soleil par rapport \u00e0 la Terre \u00e0 tout instant de la journ\u00e9e.<\/p>\n<p id=\"cd0f\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Le cadre des trois horizons est une m\u00e9thode d\u2019attribution des actions dans le portefeuille d\u2019investissement de votre entreprise.<\/p>\n<p id=\"d1f7\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Le cadre des trois horizons est un plan de performance qui vous permet d\u2019identifier les collaborateurs de votre \u00e9quipe qui obtiennent les meilleurs r\u00e9sultats et les r\u00e9sultats les moins bons.<\/p>\n<p id=\"863d\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Le cadre des trois horizons est une m\u00e9thode qui permet de conceptualiser ce que votre entreprise veut accomplir \u00e0 court terme, \u00e0 moyen terme et \u00e0 long terme.<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"8b62\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Compl\u00e9tez la phrase : Vous pouvez attirer des visiteurs en utilisant _________ pour cr\u00e9er du contenu et une exp\u00e9rience optimis\u00e9s.<\/h2>\n<p id=\"7016\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">une base de contacts<\/p>\n<p id=\"ac1d\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">des leaders d\u2019opinion externes<\/p>\n<p id=\"e300\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">votre expertise<\/p>\n<p id=\"08e9\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">les connaissances de votre \u00e9quipe commerciale<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"e2f5\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">Quel est le lien entre les profits et la raison d\u2019\u00eatre d\u2019une entreprise ?<\/h2>\n<p id=\"859a\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">La raison d\u2019\u00eatre d\u2019une entreprise est de g\u00e9n\u00e9rer des profits.<\/p>\n<p id=\"8f14\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Les profits g\u00e9n\u00e9r\u00e9s par une entreprise lui permettent de r\u00e9aliser sa raison d\u2019\u00eatre.<\/p>\n<p id=\"2cf4\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Les profits g\u00e9n\u00e9r\u00e9s par une entreprise la d\u00e9tournent de sa raison d\u2019\u00eatre.<\/p>\n<p id=\"3196\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">La raison d\u2019\u00eatre d\u2019une entreprise soutient la g\u00e9n\u00e9ration de profits.<\/p>\n<h2 data-selectable-paragraph=\"\"><\/h2>\n<h2 id=\"dd5f\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">L\u2019un de vos amis vient de cr\u00e9er une entreprise et il souhaite identifier le r\u00f4le que son produit remplira. Quel conseil lui offrez-vous ?<\/h2>\n<p id=\"575b\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\" data-selectable-paragraph=\"\">\u00c9mettre la supposition la plus \u00e9clair\u00e9e possible en se basant sur la raison de la cr\u00e9ation de l\u2019entreprise.<\/p>\n<p id=\"13d0\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Attendre d\u2019avoir au moins 100 clients, puis s\u2019entretenir avec 10 ou 12 d\u2019entre eux.<\/p>\n<p id=\"13e9\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Pr\u00e9voir de s\u2019entretenir avec ses premiers clients d\u00e8s qu\u2019ils auront finalis\u00e9 leur achat.<\/p>\n<p id=\"b87f\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\" data-selectable-paragraph=\"\">Demander aux clients de ses concurrents pourquoi ils ont choisi leurs produits.<\/p>\n<h2 id=\"d1c9\" class=\"lv lw cv bc bb ha lx mn lz mo mb mp md mq mf mr mh\" data-selectable-paragraph=\"\">En quoi les entonnoirs de vente et le cycle inbound sont-ils li\u00e9s ?<\/h2>\n<ul>\n<li id=\"d413\" class=\"kd ke cv bc kf b kg mi ki mj kk mk km ml ko mm kq\">Le cycle inbound remplace tous les entonnoirs.<\/li>\n<li id=\"9271\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\">Le cycle inbound et un entonnoir de vente repr\u00e9sentent les m\u00eames principes de base.<\/li>\n<li id=\"877c\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\">Les entonnoirs individuels doivent \u00eatre reli\u00e9s au sein du cycle inbound.<\/li>\n<li id=\"96ca\" class=\"kd ke cv bc kf b kg kh ki kj kk kl km kn ko kp kq\">La cr\u00e9ation du cycle inbound est la premi\u00e8re \u00e9tape pour d\u00e9velopper un entonnoir solide.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/www.certificationanswers.com\/fr\/exams-answers\/#ert_pane1-1\" target=\"_blank\" rel=\"noopener\">R\u00e9ponses Certification Inbound de HubSpot !<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>R\u00e9ponses Certification Inbound de HubSpot HubSpot Inbound Certification Answers consists of twelve class lectures that span the four stages of the inbound methodology. From optimizing your website, to landing page anatomy, to honing your inbound sales skills, this free certification course covers the basics of what inbound is all about. Course overview 12 Classes 4.5 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[187],"tags":[],"class_list":["post-9053","post","type-post","status-publish","format-standard","category-certifications-2","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>R\u00e9ponses Certification Inbound de HubSpot - Desamark<\/title>\n<meta name=\"description\" content=\"R\u00e9ponses Certification Inbound de HubSpot HubSpot Inbound Certification Answers consists of twelve class lectures that span the four stages of the inbound\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.desamark.com\/fr\/reponses-certification-inbound-de-hubspot\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9ponses Certification Inbound de HubSpot - 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