{"id":9179,"date":"2019-10-17T22:06:55","date_gmt":"2019-10-17T20:06:55","guid":{"rendered":"http:\/\/www.desamark.com\/?p=9179"},"modified":"2019-10-17T22:07:34","modified_gmt":"2019-10-17T20:07:34","slug":"reponses-aux-questions-examen-de-certification-campaign-manager-de-google-marketing-platforms","status":"publish","type":"post","link":"https:\/\/www.desamark.com\/fr\/reponses-aux-questions-examen-de-certification-campaign-manager-de-google-marketing-platforms\/","title":{"rendered":"R\u00e9ponses aux questions examen de certification Campaign Manager de Google Marketing Platforms"},"content":{"rendered":"<div class=\"b30a7f37b7198c3b1f2cbfddff1ff81d\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<style>.rectangle_adsense { width: 600px; height: 300px; }\r\n@media(max-width: 500px) { .rectangle_adsense { width: 300px; height: 600px; } }\r\n<\/style>\r\n<center><!-- banner-adaptable --><ins class=\"adsbygoogle rectangle_adsense\" data-ad-client=\"ca-pub-3365192051533074\" data-ad-slot=\"6285686843\"><\/ins><script>(adsbygoogle = window.adsbygoogle || []).push({});<\/script><\/center>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p><a href=\"https:\/\/www.certificationanswers.com\/fr\/category\/reponses-aux-questions-examen-de-certification-campaign-manager-de-google-marketing-platforms\/\">R\u00e9ponses aux questions examen de certification Campaign Manager de Google Marketing Platforms<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/static-2.gumroad.com\/res\/gumroad\/8610577279900\/asset_previews\/e9df3f43a1172b74852cb13b0d1b8547\/retina\/Campaign_20Manager_20Certification_20Exam_20Answers.png\" alt=\"R\u00e9ponses aux questions examen de certification Campaign Manager de Google Marketing Platforms\" width=\"525\" height=\"295\" \/><\/p><div class=\"b30a7f37b7198c3b1f2cbfddff1ff81d\" data-index=\"3\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<!-- link-adaptable -->\r\n<ins class=\"adsbygoogle\" style=\"display:block;height:129px;\" data-ad-client=\"ca-pub-3365192051533074\" data-ad-slot=\"9455629345\" data-ad-format=\"link\" data-full-width-responsive=\"true\"><\/ins>\r\n<script>(adsbygoogle = window.adsbygoogle || []).push({});<\/script>\n<\/div>\n\n<p>&nbsp;<\/p>\n<div style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/gumroad.com\/l\/Reponses-Examen-de-Certification-Campaign-Manager\">Get certified in Campaign Manager Now!<\/a><\/div>\n<p>&nbsp;<\/p>\n<div class=\"et_pb_module et_pb_text et_pb_text_1 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><strong><b>Dans quels tags peut-on ajouter la macro de mot cl\u00e9 (%k) ? (Veuillez s\u00e9lectionner deux r\u00e9ponses.)<\/b><\/strong><\/h2>\n<p>a \u2013 Annonce de suivi<\/p>\n<p>b \u2013\u00a0Emplacement<\/p>\n<p>c \u2013\u00a0Floodlight<\/p>\n<p>d \u2013 \u00c9v\u00e9nement d\u2019impression<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_2 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Pour quel type de cr\u00e9ations les statistiques \u201cCompteurs\u201d et \u201cNombre total d\u2019interactions\u201d sont-elles disponibles ?<\/b><\/h2>\n<p>a \u2013\u00a0Les interstitiels int\u00e9gr\u00e9s aux applications mobiles<\/p>\n<p>b \u2013 Les cr\u00e9ations cr\u00e9\u00e9es dans Studio<\/p>\n<p>c \u2013\u00a0Les cr\u00e9ations Twitter<\/p>\n<p>d \u2013\u00a0Les cr\u00e9ations HTML5 cod\u00e9es dans GWD<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_3 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Quelle fonctionnalit\u00e9 permet de combiner des donn\u00e9es de clics et d\u2019impressions au niveau du journal pour une analyse d\u2019audience personnalis\u00e9e ?<\/b><\/h2>\n<p>a \u2013\u00a0Statistiques GRP<\/p>\n<p>b \u2013 Transfert de donn\u00e9es<\/p>\n<p>c \u2013\u00a0Segments de conversion d\u2019attribution<\/p>\n<p>d \u2013\u00a0Filtrage des \u00e9l\u00e9ments de campagne dans Studio<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_4 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>\u00c0 quel niveau peut-on g\u00e9rer les pages de destination dans les campagnes ?<\/b><\/h2>\n<p>a \u2013\u00a0Emplacement<\/p>\n<p>b \u2013\u00a0Annonce<\/p>\n<p>c \u2013 Annonceur<\/p>\n<p>d \u2013\u00a0Cr\u00e9ation<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_5 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Lorsque des \u00e9l\u00e9ments sont ajout\u00e9s \u00e0 une cr\u00e9ation existante, o\u00f9 ces mises \u00e0 jour sont-elles r\u00e9percut\u00e9es ?<\/b><\/h2>\n<p>a \u2013 Dans les annonces o\u00f9 les cr\u00e9ations sont affect\u00e9es<\/p>\n<p>b \u2013\u00a0Dans les futures attributions de cr\u00e9ations publicitaires, mais pas dans les annonces existantes<\/p>\n<p>c \u2013\u00a0Dans Creative Preview, mais pas dans les annonces actuellement attribu\u00e9es<\/p>\n<p>d \u2013\u00a0Les mises \u00e0 jour s\u2019affichent sous la forme d\u2019une nouvelle cr\u00e9ation<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_6 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Quels outils permettent d\u2019effectuer des modifications group\u00e9es ? (Veuillez s\u00e9lectionner trois r\u00e9ponses.)<\/b><\/h2>\n<p>a \u2013 Le bouton \u201cModifier plusieurs \u00e9l\u00e9ments\u201d<\/p>\n<p>b \u2013 L\u2019API DCM\/DFA Reporting and Trafficking<\/p>\n<p>c \u2013\u00a0La vue filtr\u00e9e Campaign Manager<\/p>\n<p>d \u2013 L\u2019importation d\u2019une feuille de calcul de la campagne<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_7 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Quelles fonctionnalit\u00e9s permettent de consigner des informations suppl\u00e9mentaires \u00e0 propos d\u2019un clic ? (Veuillez s\u00e9lectionner deux r\u00e9ponses.)<\/b><\/h2>\n<p>a \u2013\u00a0Cl\u00e9s de ciblage dynamiques<\/p>\n<p>b \u2013\u00a0Balises de la source d\u2019image<\/p>\n<p>c \u2013 Suffixe de l\u2019URL de la page de destination<\/p>\n<p>d \u2013 Balises d\u2019\u00e9v\u00e9nements<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_8 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Quel mod\u00e8le ne calcule que le co\u00fbt des impressions qui ont \u00e9t\u00e9 mesur\u00e9es comme visibles par Active View ?<\/b><\/h2>\n<p>a \u2013\u00a0CPC<\/p>\n<p>b \u2013\u00a0CPM<\/p>\n<p>c \u2013\u00a0CPA<\/p>\n<p>d \u2013 vCPM<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_9 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Quelle est la premi\u00e8re \u00e9tape \u00e0 effectuer pour associer un annonceur Display &amp; Video 360 dans Campaign Manager ?<\/b><\/h2>\n<p>a \u2013\u00a0Cr\u00e9er une association dans les propri\u00e9t\u00e9s de l\u2019annonceur et ajouter le code d\u2019association<\/p>\n<p>b \u2013 Ajouter l\u2019ID de partenaire Display &amp; Video 360 \u00e0 la configuration Floodlight en tant qu\u2019association<\/p>\n<p>c \u2013 Contacter l\u2019assistance via le chat en direct<\/p>\n<p>d \u2013\u00a0\u00c0 partir de Campaign Manager, acc\u00e9der \u00e0 l\u2019ic\u00f4ne des applications Google Marketing Platform et s\u00e9lectionner Display &amp; Video 360<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_10 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Dans Campaign Manager, o\u00f9 trouver les ID de sites requis pour transmettre les emplacements \u00e0 Display &amp; Video 360 ?<\/b><\/h2>\n<p>a \u2013\u00a0Dans les param\u00e8tres d\u2019administration de compte de Campaign Manager<\/p>\n<p>b \u2013\u00a0Dans \u201cAnnuaire de sites\u201d, sous \u201cPropri\u00e9t\u00e9s\u201d<\/p>\n<p>c \u2013\u00a0Dans les propri\u00e9t\u00e9s de l\u2019annonceur, sous \u201cPages de destination\u201d<\/p>\n<p>d \u2013 \u00c0 c\u00f4t\u00e9 du nom du site associ\u00e9 dans une campagne<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_11 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Les listes d\u2019audience cr\u00e9\u00e9es dans Campaign Manager peuvent \u00eatre partag\u00e9es automatiquement avec certaines applications associ\u00e9es. Lesquelles ? (Veuillez s\u00e9lectionner trois r\u00e9ponses.)<\/b><\/h2>\n<p>a \u2013 Display &amp; Video 360<\/p>\n<p>b \u2013\u00a0Google Ads<\/p>\n<p>c \u2013 Search Ads 360<\/p>\n<p>d \u2013\u00a0Studio<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_12 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Quelle statistique n\u2019est PAS disponible lors du transfert de donn\u00e9es ?<\/b><\/h2>\n<p>a \u2013\u00a0Active View : % d\u2019impressions visibles \u00e0 la fin<\/p>\n<p>b \u2013\u00a0ID de zone de march\u00e9 d\u00e9sign\u00e9e<\/p>\n<p>c \u2013 Conversions multi-environnements<\/p>\n<p>d \u2013 % de clics incorrects<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_13 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Lorsqu\u2019un rapport \u201cChemins de conversion les plus fr\u00e9quents\u201d indique que la plupart des utilisateurs int\u00e8grent le cycle d\u2019achat via une interaction rich media, comment proc\u00e9der pour optimiser la campagne ?<\/b><\/h2>\n<p>a \u2013\u00a0Cibler des listes de remarketing pour toutes les cr\u00e9ations illustr\u00e9es<\/p>\n<p>b \u2013 Cr\u00e9er une rotation s\u00e9quentielle avec l\u2019ensemble de cr\u00e9ations rich media en premier<\/p>\n<p>c \u2013\u00a0Affecter un budget plus \u00e9lev\u00e9 afin d\u2019\u00e9laborer de meilleures cr\u00e9ations vid\u00e9o<\/p>\n<p>d \u2013\u00a0D\u00e9finir la limite du nombre d\u2019expositions de l\u2019annonce \u00e0 une impression par jour<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_14 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Comment faire en sorte que les tags Floodlight attribuent correctement les conversions effectu\u00e9es dans l\u2019application ?<\/b><\/h2>\n<p>a \u2013\u00a0Un global site tag (gtag.js) doit \u00eatre utilis\u00e9<\/p>\n<p>b \u2013\u00a0Le tag doit \u00eatre d\u00e9fini comme tag INS avec capacit\u00e9 mobile<\/p>\n<p>c \u2013 L\u2019ID de l\u2019appareil doit \u00eatre transmis au param\u00e8tre \u201cdc_rdid\u201d<\/p>\n<p>d \u2013\u00a0Un ID d\u2019application doit \u00eatre attribu\u00e9 au tag<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_15 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Qu\u2019est-ce qui permet d\u2019effectuer le suivi des conversions pour les applications mobiles \u00e0 l\u2019aide de tags Floodlight ?<\/b><\/h2>\n<p>a \u2013\u00a0Un pixel d\u2019\u00e9diteur dynamique int\u00e9gr\u00e9 dans le tag Floodlight<\/p>\n<p>b \u2013 Un identifiant d\u2019appareil r\u00e9initialisable par l\u2019utilisateur transmis aux tags Floodlight et aux tags d\u2019emplacement publicitaire ex\u00e9cut\u00e9s dans les applications<\/p>\n<p>c \u2013 Un tag Floodlight avec les activit\u00e9s d\u00e9finies pour collecter les variables dans l\u2019application, disponibles dans les fichiers de transfert de donn\u00e9es<\/p>\n<p>d \u2013\u00a0Une macro HTML5 ajout\u00e9e au tag Floodlight et au tag d\u2019emplacement publicitaire, et import\u00e9e dans le SDK<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_16 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>En cas de retard des principaux \u00e9l\u00e9ments HTML5, qu\u2019est-ce qui s\u2019affiche dans le navigateur de l\u2019utilisateur lors du chargement ?<\/b><\/h2>\n<p>a \u2013\u00a0Une image de back-up<\/p>\n<p>b \u2013\u00a0L\u2019annonce par d\u00e9faut<\/p>\n<p>c \u2013 Une image polite load<\/p>\n<p>d \u2013\u00a0Le fichier .swf<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_17 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Lorsqu\u2019un utilisateur s\u00e9lectionne \u201cPivot sur chemin d\u2019interaction\u201d dans un rapport \u201cChemin avant conversion\u201d, quelles sont les principales diff\u00e9rences avec le rapport non crois\u00e9 ? (Veuillez s\u00e9lectionner deux r\u00e9ponses.)<\/b><\/h2>\n<p>a \u2013\u00a0Chaque conversion est pr\u00e9sent\u00e9e sur une ligne sp\u00e9cifique, et les interactions sont r\u00e9parties dans les diff\u00e9rentes lignes<\/p>\n<p>b \u2013 Les lignes et les colonnes sont invers\u00e9es<\/p>\n<p>c \u2013 Chaque conversion est pr\u00e9sent\u00e9e sur une ligne sp\u00e9cifique, et les interactions s\u2019affichent dans des colonnes distinctes<\/p>\n<p>d \u2013 Le croisement n\u2019a pas d\u2019impact sur les lignes et les colonnes, mais celles-ci ne peuvent \u00eatre filtr\u00e9es que lorsque le rapport n\u2019est pas crois\u00e9<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_18 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Quelles sont les donn\u00e9es fournies par la validation vid\u00e9o ?<\/b><\/h2>\n<p>a \u2013\u00a0Informations sur les annonces diffus\u00e9es sur la m\u00eame page<\/p>\n<p>b \u2013\u00a0Validation des \u00e9l\u00e9ments et du transcodage<\/p>\n<p>c \u2013 Taille et visibilit\u00e9 du lecteur vid\u00e9o<\/p>\n<p>d \u2013\u00a0Informations d\u00e9taill\u00e9es sur la r\u00e9solution et le d\u00e9bit<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_19 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Quelles informations peuvent \u00eatre extraites des donn\u00e9es de l\u2019onglet \u201cVerification\u201d ? (Veuillez s\u00e9lectionner deux r\u00e9ponses.)<\/b><\/h2>\n<p>a \u2013\u00a0Graphiques repr\u00e9sentant toutes les erreurs li\u00e9es aux performances visuelles<\/p>\n<p>b \u2013 Probl\u00e8mes associ\u00e9s au contenu<\/p>\n<p>c \u2013\u00a0Performances en termes de conversions et de revenus<\/p>\n<p>d \u2013 Erreurs du tag d\u2019emplacement publicitaire (probl\u00e8mes d\u2019int\u00e9gration)<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_20 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Quelles sources de donn\u00e9es sont prises en compte par la m\u00e9thodologie de conversions multi-environnements ?<\/b><\/h2>\n<p>a \u2013\u00a0Types d\u2019appareils, OS, cookies<\/p>\n<p>b \u2013 ID d\u2019appareils r\u00e9initialisables, cookies, connexions Google anonymis\u00e9es<\/p>\n<p>c \u2013\u00a0Pools de donn\u00e9es, cookies, ID d\u2019audience<\/p>\n<p>d \u2013\u00a0Cookies, SDK, donn\u00e9es relatives \u00e0 l\u2019audience<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_21 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Quelles m\u00e9thodes permettent de mesurer les impressions enregistr\u00e9es dans une application mobile ? (Veuillez s\u00e9lectionner deux r\u00e9ponses.)<\/b><\/h2>\n<p>a \u2013\u00a0Annonce de suivi pour mobile<\/p>\n<p>b \u2013 Diffusion directe des cr\u00e9ations pour mobile via Campaign Manager<\/p>\n<p>c \u2013\u00a0Annonce de type \u201cSuivi des clics\u201d<\/p>\n<p>d \u2013 Outil de suivi des impressions 1&#215;1<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_22 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Quelles fonctionnalit\u00e9s permettent de g\u00e9rer les donn\u00e9es de conversion via l\u2019API ? (Veuillez s\u00e9lectionner deux r\u00e9ponses.)<\/b><\/h2>\n<p>a \u2013\u00a0Supprimer<\/p>\n<p>b \u2013 Mettre \u00e0 jour<\/p>\n<p>c \u2013\u00a0Ins\u00e9rer<\/p>\n<p>d \u2013\u00a0Ex\u00e9cuter<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_23 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>\u00c0 quel niveau peut-on indiquer l\u2019inventaire acquis d\u2019une campagne dans Campaign Manager ?<\/b><\/h2>\n<p>a \u2013\u00a0Campagnes<\/p>\n<p>b \u2013\u00a0Tags Floodlight<\/p>\n<p>c \u2013\u00a0Pages de destination<\/p>\n<p>d \u2013 Emplacements<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_24 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Si un \u00e9diteur diffuse un tag d\u2019emplacement apr\u00e8s la date de fin de la campagne, quelle annonce sera diffus\u00e9e ?<\/b><\/h2>\n<p>a \u2013\u00a0Une annonce al\u00e9atoire<\/p>\n<p>b \u2013\u00a0L\u2019image de back-up<\/p>\n<p>c \u2013 L\u2019annonce par d\u00e9faut<\/p>\n<p>d \u2013\u00a0Rien ne sera diffus\u00e9<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_25 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Quels sont les deux objets devant \u00eatre attribu\u00e9s \u00e0 une annonce pour la d\u00e9finir comme \u201cactive\u201d ?<\/b><\/h2>\n<p>a \u2013 Une cr\u00e9ation active<\/p>\n<p>b \u2013\u00a0Une limite du nombre d\u2019expositions<\/p>\n<p>c \u2013\u00a0Une priorit\u00e9<\/p>\n<p>d \u2013 Un emplacement<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_26 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Dans quel cas un \u00e9l\u00e9ment VPAID est-il utilis\u00e9 ?<\/b><\/h2>\n<p>a \u2013\u00a0Pour les vid\u00e9os diffus\u00e9es sur des appareils mobiles<\/p>\n<p>b \u2013\u00a0Lorsque le format VAST n\u2019est pas accept\u00e9<\/p>\n<p>c \u2013 Lorsqu\u2019une annonce vid\u00e9o comporte des fonctionnalit\u00e9s interactives<\/p>\n<p>d \u2013\u00a0Comme \u00e9l\u00e9ment de back-up d\u2019un \u00e9l\u00e9ment VAST<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_27 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Vous souhaitez qu\u2019une annonce ciblant une ville soit diffus\u00e9e aupr\u00e8s d\u2019un utilisateur qualifi\u00e9, plut\u00f4t qu\u2019une annonce ciblant un pays. Quel param\u00e8tre d\u2019annonce devez-vous modifier lorsque ces deux types d\u2019annonces sont affect\u00e9s au m\u00eame emplacement ?<\/b><\/h2>\n<p>a \u2013 Priorit\u00e9<\/p>\n<p>b \u2013\u00a0Ciblage par mots cl\u00e9s<\/p>\n<p>c \u2013\u00a0Cl\u00e9s de ciblage dynamiques<\/p>\n<p>d \u2013\u00a0Limite du nombre d\u2019expositions<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_28 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>\u00c0 quel niveau peut-on calculer les conversions si la p\u00e9riode d\u2019analyse diff\u00e8re selon les objets ?<\/b><\/h2>\n<p>a \u2013\u00a0Au niveau du site<\/p>\n<p>b \u2013\u00a0Au niveau de la campagne<\/p>\n<p>c \u2013\u00a0Au niveau du compte<\/p>\n<p>d \u2013 Au niveau de l\u2019emplacement<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_29 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Quel \u00e9l\u00e9ment doit \u00eatre inclus dans un tag Floodlight pour pouvoir collecter les donn\u00e9es produit en plus d\u2019une conversion ?<\/b><\/h2>\n<p>a \u2013\u00a0Une valeur \u201cord\u201d<\/p>\n<p>b \u2013\u00a0Des pixels dynamiques<\/p>\n<p>c \u2013\u00a0Un pixel de suivi 1\u00d71<\/p>\n<p>d \u2013 Une variable Floodlight personnalis\u00e9e<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_30 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Dans l\u2019outil de cr\u00e9ation de rapports, avec quelle statistique les variables relatives aux liens commerciaux sont-elles compatibles ?<\/b><\/h2>\n<p>a \u2013\u00a0Impressions t\u00e9l\u00e9charg\u00e9es<\/p>\n<p>b \u2013\u00a0Active View<\/p>\n<p>c \u2013\u00a0Co\u00fbt par clic<\/p>\n<p>d \u2013 Chiffre d\u2019affaires issu du trafic g\u00e9n\u00e9r\u00e9 par les liens commerciaux<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_31 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Dans l\u2019outil de cr\u00e9ation de rapports, quel rapport indique le nombre d\u2019utilisateurs uniques ayant interagi avec des annonces ?<\/b><\/h2>\n<p>a \u2013\u00a0GRP<\/p>\n<p>b \u2013 Chevauchement d\u2019audience du cookie<\/p>\n<p>c \u2013\u00a0Standard<\/p>\n<p>d \u2013\u00a0Chemin avant conversion<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_32 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Quand une impression est-elle comptabilis\u00e9e dans Reporting ?<\/b><\/h2>\n<p>a \u2013\u00a0D\u00e8s qu\u2019une cr\u00e9ation est demand\u00e9e \u00e0 l\u2019\u00e9diteur<\/p>\n<p>b \u2013 Lorsque l\u2019appareil de l\u2019utilisateur indique que le t\u00e9l\u00e9chargement de la cr\u00e9ation a commenc\u00e9<\/p>\n<p>c \u2013\u00a0Lorsque le navigateur commence \u00e0 charger la page Web<\/p>\n<p>d \u2013\u00a0Une fois que la cr\u00e9ation a \u00e9t\u00e9 diffus\u00e9e et vue sur le site<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_33 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Si vous utilisez un plafonnement du co\u00fbt m\u00e9dias pour un emplacement, que se passe-t-il lorsque le plafond est atteint ?<\/b><\/h2>\n<p>a \u2013 Campaign Manager arr\u00eate de calculer le co\u00fbt m\u00e9dias de l\u2019emplacement et de g\u00e9n\u00e9rer les rapports correspondants<\/p>\n<p>b \u2013\u00a0L\u2019emplacement est mis en veille jusqu\u2019\u00e0 la suppression du plafond<\/p>\n<p>c \u2013\u00a0Les rapports ne refl\u00e8tent pas les statistiques relatives aux clics et impressions<\/p>\n<p>d \u2013\u00a0Les frais de diffusion des annonces ne sont pas factur\u00e9s<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_34 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Quelles r\u00e8gles de ciblage permettent de diffuser une annonce aupr\u00e8s des utilisateurs ayant consult\u00e9 un produit, mais ne l\u2019ayant pas achet\u00e9 ?<\/b><\/h2>\n<p>a \u2013 Cibler tous les utilisateurs ayant consult\u00e9 le produit ET exclure tous ceux l\u2019ayant achet\u00e9<\/p><div class=\"b30a7f37b7198c3b1f2cbfddff1ff81d\" data-index=\"4\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<style>.square_adsense { width: 336px; height: 280px; }\r\n@media(max-width: 500px) { .square_adsense { width: 300px; height: 250px; } }\r\n<\/style>\r\n<center><!-- banner-adaptable --><ins class=\"adsbygoogle square_adsense\" data-ad-client=\"ca-pub-3365192051533074\" data-ad-slot=\"6285686843\"><\/ins><script>(adsbygoogle = window.adsbygoogle || []).push({});<\/script><\/center>\n<\/div>\n\n<p>b \u2013\u00a0Exclure tous les utilisateurs ayant achet\u00e9 le produit ET collecter les ID d\u2019achat \u00e0 l\u2019aide de variables u<\/p>\n<p>c \u2013\u00a0Cibler tous les utilisateurs ayant achet\u00e9 le produit ET exclure tous ceux l\u2019ayant consult\u00e9<\/p>\n<p>d \u2013\u00a0Cibler tous les utilisateurs ayant consult\u00e9 le produit ET collecter les ID d\u2019achat \u00e0 l\u2019aide de variables u<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_35 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Quel mod\u00e8le d\u2019attribution utilise les donn\u00e9es Floodlight issues \u00e0 la fois des conversions attribu\u00e9es et non attribu\u00e9es ?<\/b><\/h2>\n<p>a \u2013\u00a0Le mod\u00e8le avec d\u00e9pr\u00e9ciation dans le temps<\/p>\n<p>b \u2013\u00a0Le mod\u00e8le \u201cPremi\u00e8re interaction\u201d<\/p>\n<p>c \u2013 Le mod\u00e8le bas\u00e9 sur les donn\u00e9es<\/p>\n<p>d \u2013\u00a0Le mod\u00e8le lin\u00e9aire<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_36 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Quelle m\u00e9thode de comptabilisation permet d\u2019effectuer le suivi du nombre de ventes r\u00e9alis\u00e9es ou du nombre d\u2019articles achet\u00e9s ?<\/b><\/h2>\n<p>a \u2013\u00a0Variables Floodlight personnalis\u00e9es<\/p>\n<p>b \u2013\u00a0Comptabilisation standard<\/p>\n<p>c \u2013 Activit\u00e9s de vente<\/p>\n<p>d \u2013 Activit\u00e9s du compteur<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_37 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Quelle est la marche \u00e0 suivre pour permettre \u00e0 un membre d\u2019une \u00e9quipe d\u2019acc\u00e9der aux fichiers de transfert de donn\u00e9es dans Google Cloud Storage ?<\/b><\/h2>\n<p>a \u2013\u00a0Configurer un e-mail automatique pour que le membre de l\u2019\u00e9quipe re\u00e7oive les rapports quotidiens<\/p>\n<p>b \u2013\u00a0Associer le membre de l\u2019\u00e9quipe \u00e0 un profil d\u2019utilisateur d\u00e9sign\u00e9 pour l\u2019acc\u00e8s \u00e0 Google Cloud<\/p>\n<p>c \u2013 Ajouter son adresse e-mail au groupe Google associ\u00e9 au bucket Cloud Storage<\/p>\n<p>d \u2013\u00a0Ex\u00e9cuter le script gs:\/\/[bucket_name]\/[username]<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_38 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Quel rapport permet d\u2019effectuer le suivi de l\u2019attribution Floodlight dans Reporting ?<\/b><\/h2>\n<p>a \u2013\u00a0Impressions Floodlight<\/p>\n<p>b \u2013\u00a0Informations<\/p>\n<p>c \u2013 Chemin avant conversion<\/p>\n<p>d \u2013\u00a0Chevauchement d\u2019audience du cookie<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_39 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Quelle structure de compte permet de partager des tags Floodlight et des listes d\u2019audience entre plusieurs annonceurs ?<\/b><\/h2>\n<p>a \u2013\u00a0Activit\u00e9 Floodlight unique<\/p>\n<p>b \u2013 Relation parent\/enfant<\/p>\n<p>c \u2013\u00a0Profils de facturation partag\u00e9s<\/p>\n<p>d \u2013\u00a0Relation compte\/annonceur<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_40 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Que se passe-t-il lorsqu\u2019un utilisateur atteint la limite du nombre d\u2019expositions pour une annonce ?<\/b><\/h2>\n<p>a \u2013\u00a0La diffusion \u00e0 cet emplacement cesse pour cet utilisateur<\/p>\n<p>b \u2013 Une autre annonce ou une annonce par d\u00e9faut est diffus\u00e9e<\/p>\n<p>c \u2013\u00a0Les annonces cessent d\u2019\u00eatre diffus\u00e9es aupr\u00e8s de cet utilisateur<\/p>\n<p>d \u2013\u00a0Les annonces sont diffus\u00e9es pour un CPM plus faible<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_41 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Quel objet de Campaign Manager \u00e9quivaut \u00e0 une cr\u00e9ation dans Display &amp; Video 360 ?<\/b><\/h2>\n<p>a \u2013 Emplacement<\/p>\n<p>b \u2013\u00a0Annonce<\/p>\n<p>c \u2013\u00a0Cr\u00e9ation<\/p>\n<p>d \u2013\u00a0Campagne<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_42 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Quel rapport indique le temps que met un utilisateur pour effectuer une conversion apr\u00e8s avoir interagi avec une annonce ?<\/b><\/h2>\n<p>a \u2013 D\u00e9lai avant conversion<\/p>\n<p>b \u2013\u00a0Longueur du chemin<\/p>\n<p>c \u2013\u00a0Premi\u00e8re interaction<\/p>\n<p>d \u2013\u00a0Chemin avant conversion<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_43 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>\u201cAdministrateur de l\u2019agence\u201d, \u201cTrafficker de l\u2019agence\u201d et \u201cTrafficker du site\u201d sont des exemples de :<\/b><\/h2>\n<p>a \u2013\u00a0Cat\u00e9gories de contenu<\/p>\n<p>b \u2013\u00a0Profils utilisateur<\/p>\n<p>c \u2013\u00a0Strat\u00e9gies pour les emplacements<\/p>\n<p>d \u2013 R\u00f4les utilisateur<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_44 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Quelle fonctionnalit\u00e9 Floodlight permet de cr\u00e9er une liste d\u2019audience personnalis\u00e9e ciblant les utilisateurs qui ont achet\u00e9 un produit ou service sp\u00e9cifique ?<\/b><\/h2>\n<p>a \u2013\u00a0Un pixel 1&#215;1 personnalis\u00e9 qui se d\u00e9clenche lors du chargement de la page du produit ou service<\/p>\n<p>b \u2013 Une variable Floodlight personnalis\u00e9e qui collecte l\u2019ID du produit ou du service<\/p>\n<p>c \u2013\u00a0Des tags de ventes Floodlight qui collectent les revenus<\/p>\n<p>d \u2013\u00a0Un tag Floodlight dynamique qui r\u00e9cup\u00e8re les ID des produits ou services<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_45 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Quels sont les avantages des tags de redirection interne ? (Veuillez s\u00e9lectionner trois r\u00e9ponses.)<\/b><\/h2>\n<p>a \u2013 Standardisation d\u2019une m\u00e9thode de comptabilisation avec les \u00e9diteurs de la plate-forme<\/p>\n<p>b \u2013 Diminution de la latence lors de la diffusion des annonces<\/p>\n<p>c \u2013 Informations plus compl\u00e8tes sur les domaines dans Verification<\/p>\n<p>d \u2013\u00a0Gain de temps, car il n\u2019est pas n\u00e9cessaire de n\u00e9gocier les accords avec l\u2019\u00e9diteur<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_46 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Dans l\u2019onglet \u201cInformations\u201d de Reporting, quelles fiches proposent un instantan\u00e9 des performances ? (Veuillez s\u00e9lectionner deux r\u00e9ponses.)<\/b><\/h2>\n<p>a \u2013 Utilisation de l\u2019appareil<\/p>\n<p>b \u2013\u00a0Annonce associ\u00e9e \u00e0 un lien commercial<\/p>\n<p>c \u2013\u00a0Taille du lecteur vid\u00e9o<\/p>\n<p>d \u2013 Type de cr\u00e9ation<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_47 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Lorsqu\u2019un \u201cplan\u201d est ex\u00e9cut\u00e9 dans Planning, quel \u00e9l\u00e9ment est transmis \u00e0 Campaign Manager ?<\/b><\/h2>\n<p>a \u2013\u00a0Un flux dynamique qui peut \u00eatre rapidement int\u00e9gr\u00e9 dans Studio<\/p>\n<p>b \u2013\u00a0La liste des sp\u00e9cifications des cr\u00e9ations permettant d\u2019int\u00e9grer les accords dans Display &amp; Video 360<\/p>\n<p>c \u2013 La liste des emplacements que vous souhaitez vous procurer et des \u00e9diteurs auxquels vous achetez des inventaires<\/p>\n<p>d \u2013\u00a0Les emplacements TrueView pour la diffusion sur des propri\u00e9t\u00e9s YouTube<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_48 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Comment proc\u00e9der pour autoriser un utilisateur \u00e0 acc\u00e9der aux rapports d\u2019un annonceur sp\u00e9cifique ?<\/b><\/h2>\n<p>a \u2013 Demander \u00e0 l\u2019annonceur d\u2019envoyer un e-mail \u00e0 l\u2019assistance, en accordant un acc\u00e8s \u00e0 ses donn\u00e9es de rapports<\/p>\n<p>b \u2013\u00a0Cr\u00e9er un r\u00f4le d\u2019utilisateur et affecter l\u2019annonceur en tant que sous-compte<\/p>\n<p>c \u2013\u00a0Planifier l\u2019envoi d\u2019un rapport \u00e0 l\u2019utilisateur en lui accordant automatiquement un acc\u00e8s \u00e0 ces donn\u00e9es<\/p>\n<p>d \u2013 Cr\u00e9er un profil d\u2019utilisateur avec un r\u00f4le d\u2019utilisateur \u201crapports uniquement\u201d et un filtre pour cet annonceur<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_49 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Sauf si les annonces par d\u00e9faut sont d\u00e9sactiv\u00e9es, quelle action de trafficking d\u2019une campagne d\u00e9clenche la cr\u00e9ation automatique d\u2019une annonce par d\u00e9faut pour les emplacements sur le R\u00e9seau Display ?<\/b><\/h2>\n<p>a \u2013\u00a0Ajout d\u2019une cr\u00e9ation HTML5 au niveau de la campagne<\/p>\n<p>b \u2013 Ajout d\u2019une cr\u00e9ation illustr\u00e9e au niveau de la campagne<\/p>\n<p>c \u2013\u00a0Ajout d\u2019une cr\u00e9ation rich media au niveau de la campagne<\/p>\n<p>d \u2013\u00a0Ajout d\u2019une cr\u00e9ation illustr\u00e9e au niveau de l\u2019annonceur<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_50 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Lorsque le trafficker d\u2019une agence ne peut voir qu\u2019un sous-ensemble des campagnes actives dans son compte, \u00e0 quel niveau l\u2019administrateur de l\u2019agence doit-il ajuster l\u2019acc\u00e8s \u00e0 toutes les campagnes ?<\/b><\/h2>\n<p>a \u2013\u00a0R\u00f4les utilisateur<\/p>\n<p>b \u2013 Filtres de profil utilisateur<\/p>\n<p>c \u2013\u00a0Autorisations au niveau du compte Google<\/p>\n<p>d \u2013\u00a0Acc\u00e8s aux sous-comptes<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_51 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Quelle est la m\u00e9thode la plus rentable pour limiter la diffusion d\u2019annonces \u00e0 une zone g\u00e9ographique sp\u00e9cifique ?<\/b><\/h2>\n<p>a \u2013\u00a0Ciblage g\u00e9ographique g\u00e9r\u00e9 par l\u2019ad server<\/p>\n<p>b \u2013\u00a0Ciblage linguistique g\u00e9r\u00e9 par l\u2019ad server<\/p>\n<p>c \u2013\u00a0Limites du nombre d\u2019expositions g\u00e9r\u00e9es par l\u2019\u00e9diteur ou une DSP<\/p>\n<p>d \u2013 Ciblage g\u00e9ographique g\u00e9r\u00e9 par un \u00e9diteur ou une DSP<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_52 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Quels sont les avantages du tag INS ? (Veuillez s\u00e9lectionner deux r\u00e9ponses.)<\/b><\/h2>\n<p>a \u2013\u00a0Les annonces peuvent \u00eatre diffus\u00e9es dans des navigateurs non compatibles avec JavaScript<\/p>\n<p>b \u2013\u00a0Diminution de la latence de chargement<\/p>\n<p>c \u2013 Les \u00e9diteurs n\u2019ont plus besoin d\u2019ajouter des cache busters<\/p>\n<p>d \u2013 Des donn\u00e9es plus fiables dans Verification<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_53 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Dans Reporting, quels onglets permettent d\u2019acc\u00e9der aux donn\u00e9es sur la visibilit\u00e9 ? (Veuillez s\u00e9lectionner deux r\u00e9ponses.)<\/b><\/h2>\n<p>a \u2013\u00a0R\u00e9sum\u00e9<\/p>\n<p>b \u2013\u00a0Attribution<\/p>\n<p>c \u2013 Verification<\/p>\n<p>d \u2013 Outil de cr\u00e9ation de rapports<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_54 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Quelle m\u00e9thode de comptabilisation des conversions Floodlight permet d\u2019obtenir des informations sur la premi\u00e8re visite de chaque utilisateur au cours d\u2019un jour donn\u00e9 ?<\/b><\/h2>\n<p>a \u2013 Unique<\/p>\n<p>b \u2013\u00a0Transactions<\/p>\n<p>c \u2013\u00a0Par session<\/p>\n<p>d \u2013\u00a0Standard<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_55 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Comment proc\u00e9der pour s\u00e9lectionner les colonnes \u00e0 afficher dans l\u2019interface de trafficking ?<\/b><\/h2>\n<p>a \u2013\u00a0Cr\u00e9er un filtre<\/p>\n<p>b \u2013\u00a0Cr\u00e9er un profil utilisateur<\/p>\n<p>c \u2013 Cr\u00e9er une vue personnalis\u00e9e<\/p>\n<p>d \u2013\u00a0Cr\u00e9er un r\u00f4le utilisateur<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_56 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Dans les param\u00e8tres d\u2019une activit\u00e9 Floodlight, quelle section permet aux utilisateurs d\u2019ajouter des balises de suivi des \u00e9diteurs ?<\/b><\/h2>\n<p>a \u2013 Tags dynamiques<\/p>\n<p>b \u2013\u00a0Propri\u00e9t\u00e9s avanc\u00e9es<\/p>\n<p>c \u2013\u00a0Google Tag Manager<\/p>\n<p>d \u2013\u00a0Variables Floodlight personnalis\u00e9es<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_57 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Dans Reporting, l\u2019onglet \u201cInformations\u201d indique les performances d\u2019affichage par rapport \u00e0 diff\u00e9rents objectifs. Lesquels ? (Veuillez s\u00e9lectionner trois r\u00e9ponses.)<\/b><\/h2>\n<p>a \u2013 Co\u00fbt par activit\u00e9 (CPA)<\/p>\n<p>b \u2013\u00a0CPM visible<\/p>\n<p>c \u2013 Taux de clics<\/p>\n<p>d \u2013 Nombre de conversions par impression<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_58 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Quel param\u00e8tre d\u2019annonce limite le nombre de fois qu\u2019une annonce peut \u00eatre diffus\u00e9e aupr\u00e8s d\u2019un utilisateur sp\u00e9cifique ?<\/b><\/h2>\n<p>a \u2013 Limite du nombre d\u2019expositions<\/p>\n<p>b \u2013 Ratio d\u2019impression<\/p>\n<p>c \u2013 Arr\u00eat automatique<\/p>\n<p>d \u2013\u00a0Priorit\u00e9<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_59 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Quelles conditions doivent \u00eatre remplies pour d\u00e9signer un annonceur comme \u201cenfant\u201d ?<\/b><\/h2>\n<p>a \u2013\u00a0Aucune campagne ne doit \u00eatre associ\u00e9e \u00e0 l\u2019annonceur \u201cparent\u201d<\/p>\n<p>b \u2013\u00a0L\u2019annonceur doit faire partie d\u2019un sous-compte<\/p>\n<p>c \u2013 Aucune activit\u00e9 Floodlight ne doit \u00eatre associ\u00e9e \u00e0 l\u2019annonceur \u201cenfant\u201d<\/p>\n<p>d \u2013 Aucun annonceur \u201cenfant\u201d ne doit \u00eatre associ\u00e9 \u00e0 l\u2019annonceur<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_60 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>\u00c0 quel niveau peut-on d\u00e9finir les pages de destination de sorte qu\u2019elles soient identiques pour plusieurs annonces ?<\/b><\/h2>\n<p>a \u2013\u00a0Compte<\/p>\n<p>b \u2013\u00a0Emplacement<\/p>\n<p>c \u2013 Cr\u00e9ation<\/p>\n<p>d \u2013\u00a0Annonce<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_61 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Quel fuseau horaire est utilis\u00e9 dans les horodatages des transferts de donn\u00e9es pour les fichiers de clics et d\u2019impressions ?<\/b><\/h2>\n<p>a \u2013\u00a0Le fuseau horaire de l\u2019utilisateur<\/p>\n<p>b \u2013\u00a0Le fuseau horaire de l\u2019annonceur<\/p>\n<p>c \u2013\u00a0ET (heure de l\u2019Est)<\/p>\n<p>d \u2013 UTC (Temps universel coordonn\u00e9)<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_62 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>O\u00f9 associer Campaign Manager et Display &amp; Video 360 ?<\/b><\/h2>\n<p>a \u2013\u00a0Sous-comptes de l\u2019administrateur<\/p>\n<p>b \u2013\u00a0Propri\u00e9t\u00e9s d\u2019un annonceur<\/p>\n<p>c \u2013 Configuration Floodlight<\/p>\n<p>d \u2013\u00a0Propri\u00e9t\u00e9s de la campagne<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_63 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Quel est le d\u00e9lai \u00e0 respecter pour r\u00e9cup\u00e9rer les donn\u00e9es des journaux \u00e0 partir d\u2019un bucket Google de transfert de donn\u00e9es ?<\/b><\/h2>\n<p>a \u2013\u00a01 an<\/p>\n<p>b \u2013\u00a030 jours<\/p>\n<p>c \u2013\u00a0Aucun<\/p>\n<p>d \u2013 60 jours<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_64 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Quelles statistiques concernent la validation vid\u00e9o ? (Veuillez s\u00e9lectionner deux r\u00e9ponses.)<\/b><\/h2>\n<p>a \u2013 Niveau de pro\u00e9minence de la vid\u00e9o<\/p>\n<p>b \u2013\u00a0Impressions \u00e9ligibles pour l\u2019audio<\/p>\n<p>c \u2013 Son coup\u00e9 au d\u00e9marrage<\/p>\n<p>d \u2013\u00a0Son coup\u00e9 \u00e0 la fin<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_65 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Quels \u00e9l\u00e9ments HTML du code iFrame d\u2019un tag Floodlight identifient l\u2019activit\u00e9 unique ?<\/b><\/h2>\n<p>a \u2013\u00a0\u201csrc\u201d et 1&#215;1<\/p>\n<p>b \u2013\u00a0u1 et \u201cfls\u201d<\/p>\n<p>c \u2013 \u201ctype\u201d et \u201ccat\u201d<\/p>\n<p>d \u2013\u00a01&#215;1 et \u201cord\u201d<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_66 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>L\u2019API DCM\/DFA Trafficking and Reporting peut r\u00e9aliser plusieurs t\u00e2ches directement. Lesquelles ? (Veuillez s\u00e9lectionner deux r\u00e9ponses.)<\/b><\/h2>\n<p>a \u2013 Personnaliser les rapports<\/p>\n<p>b \u2013\u00a0Personnaliser les alertes de validation<\/p>\n<p>c \u2013\u00a0T\u00e9l\u00e9charger les fichiers journaux de transfert de donn\u00e9es<\/p>\n<p>d \u2013 Importer des conversions<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_67 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Que repr\u00e9sente un \u201ccanal d\u2019ex\u00e9cution\u201d dans le processus Planning ?<\/b><\/h2>\n<p>a \u2013\u00a0L\u2019envoi d\u2019un appel d\u2019offres pour lancer le processus de n\u00e9gociation avec l\u2019\u00e9diteur<\/p>\n<p>b \u2013\u00a0Une section permettant de saisir les objectifs de l\u2019utilisateur, le budget, et les dates de d\u00e9but et de fin<\/p>\n<p>c \u2013 Le \u201clien\u201d entre l\u2019inventaire d\u2019un plan m\u00e9dia et une campagne Campaign Manager dans laquelle des emplacements peuvent \u00eatre ex\u00e9cut\u00e9s<\/p>\n<p>d \u2013 Un \u201ccanal\u201d cr\u00e9\u00e9 entre un annonceur et un \u00e9diteur d\u00e8s que l\u2019appel d\u2019offres est envoy\u00e9<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_68 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Quelles m\u00e9thodes permettent de comptabiliser les impressions pour les cr\u00e9ations diffus\u00e9es sur un site ? (Veuillez s\u00e9lectionner deux r\u00e9ponses.)<\/b><\/h2>\n<p>a \u2013\u00a0Annonce de type \u201cSuivi des clics\u201d<\/p>\n<p>b \u2013\u00a0Annonce de suivi pour mobile<\/p>\n<p>c \u2013 Outil de suivi des impressions 1&#215;1<\/p>\n<p>d \u2013 Annonces de suivi<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_69 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_text_inner\">\n<h2><\/h2>\n<h2><b>Lorsque des cr\u00e9ations graphiques dynamiques sont publi\u00e9es \u00e0 partir de Studio, quel type de cr\u00e9ation est d\u00e9fini dans Campaign Manager ?<\/b><\/h2>\n<p>a \u2013\u00a0Interstitiel display personnalis\u00e9<\/p>\n<p>b \u2013\u00a0Image<\/p>\n<p>c \u2013\u00a0Banni\u00e8re HTML5<\/p>\n<div class=\"b30a7f37b7198c3b1f2cbfddff1ff81d\" data-index=\"2\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- link-adaptable -->\r\n<ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3365192051533074\" data-ad-slot=\"9455629345\" data-ad-format=\"link\" data-full-width-responsive=\"true\"><\/ins>\r\n<script>(adsbygoogle = window.adsbygoogle || []).push({});<\/script>\n<\/div>\n<p>d \u2013 Rich Media<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/www.certificationanswers.com\/fr\/exams-answers\/#ert_pane1-10\" rel=\"nofollow\">Get certified in Campaign Manager Now!<\/a><\/div>\n<p>&nbsp;<\/p>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>R\u00e9ponses aux questions examen de certification Campaign Manager de Google Marketing Platforms &nbsp; Get certified in Campaign Manager Now! &nbsp; Dans quels tags peut-on ajouter la macro de mot cl\u00e9 (%k) ? (Veuillez s\u00e9lectionner deux r\u00e9ponses.) a \u2013 Annonce de suivi b \u2013\u00a0Emplacement c \u2013\u00a0Floodlight d \u2013 \u00c9v\u00e9nement d\u2019impression Pour quel type de cr\u00e9ations les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[187],"tags":[],"class_list":["post-9179","post","type-post","status-publish","format-standard","category-certifications-2","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>R\u00e9ponses aux questions examen de certification Campaign Manager de Google Marketing Platforms - 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