Google Ads Search Advertising Certification Assessment Answers - Updated 2023

Google Ads Search Certification Exam Answers 2023

Google Ads Search Advertising Certification Exam Answers

Exam URL: https://skillshop.exceedlms.com/student/path/18128/activity/1896518

Note that during the exam you get 50 various format questions, but there are more than 230 different questions. Every time you take this assessment you get random questions from this question pool. Download the file with all possible Search Ads assessment questions with 100% correct and verified answers.

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Questions:

What are three benefits of opting-in to automatically apply recommendations?

Select 3 Correct Responses

You’ll be opting into Smart Bidding automatically.
You’re regularly implementing best practices to your Google Ads accounts.
You’ll see improved campaign performance
You’ll be automatically implementing responsive search ads.
You can opt in without increasing your budget

Which three signals does broad match use to match Search ads with queries?

Select 3 Correct Responses

Language
Device
Smart Bidding
Interests
Geographic

What is the advantage of automating your bid over using manual bidding when it comes to a successful Google Ads campaign?

The appropriate bid can often be a static target that’s challenging to reach.
The customer journey has become more complex and therefore bids should be based on general user behavior.
If you don’t bid efficiently, you could miss valuable conversions.
User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device.

Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad.
What’s an advantage of using these optional path fields?

To allow the Google Ads system to anticipate what content is present on the landing page
To match an appropriate landing page with the search term that triggered the ad
To give users an idea of the content they’ll see upon clicking the ad
To give users more options over which landing page they want to navigate to

You want to increase the relevance of a Google Search ad so it’s more meaningful to potential customers and provides value-added information to their searches.
What two actions might improve the relevance of your ad?

Select 2 Correct Responses

Selecting distinct geographic areas.
Changing the ad’s call-to-action statement.
Posting transparency statements on the website.
Selecting only relevant languages in campaign setup.
Rewriting the landing page for clarity.

Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2.
How much would Jim pay for the first spot in the auction?

2.5
5
4.5
2.51

Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like.
What’s a likely reason for his ad not being frequently displayed?

His bid for the ad is too low.
He has too much information listed in his ad assets.
He hasn’t supplied a link for the ad.
Users may be misspelling his keywords.

Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time.
Upon which other principles was Google Ads built?

Control and results
Options and tracking
Credits and context
Profit and privacy

===

Which searches can an ad show for broad match keyword “car window repair?”

Select 2 Correct Responses

cars for sale
automobile glass replacement
second-hand cars for sale
replace car window

You recently launched a new product called Comfort Clogs. Your goal is to attract more traffic via Google Ads but you want that traffic to come only from searches for the product name.
How can you attract search traffic for Comfort Clogs product name queries only?

Exact match
Keyword targeting
Broad match
Phrase match

Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible.
What is Brian’s optimization score based upon?

Judging ad popularity on social media
Comparing Brian’s sales with ad serving data
Key aspects of his accounts, including statistics, settings, and industry trends
Testing and reporting on the speed of Brian’s websites

When creating an ad, how does Greg know what it will look like to his potential customers?

Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview.
Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab.
As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.
Greg must type in the specific keywords he’s targeting once his ad has been approved, then view it in a browser.

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost.
Which bidding strategy has the potential to meet Marta’s needs?

Target return on ad spend (tROAS)
Target impression share
Maximize clicks
Target cost-per-acquisition (tCPA)

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

Maximize Clicks
Enhanced cost-per-click (eCPC)
Maximize Conversions
Target impression share

What is one way that Performance Planner helps businesses increase sales?

By providing a discount on all ads after purchasing a license
By choosing ad types that your target demographic finds most appealing
By relying on customer feedback for optimal ad placement
By maximizing the number of conversions for a spend scenario

Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets.
How might Google Search Ads provide value to Alex?

By linking to Alex’s ad from related social-media groups.
By including his ad on similar motorcycle accessory store websites.
By showing his ad to people searching for related information about helmets.
By displaying Alex’s ad on a website that reviews motorcycle helmets.

Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is.
Which statement describes Quality Score?

It’s an estimate of the quality of your ads, keywords, and landing pages.
It’s feedback left by users who’ve clicked on your ad and browsed your website.
It’s a metric that scores the quality of traffic that clicks on your ads
It’s a final score that’s based on every element of the structure of your account.

Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience.
Which two Google Search campaign settings can be configured to reach more specific customers?

Select 2 Correct Responses

Budget
Web browser
Device type
Budget type
Location

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles.
What are these principles?

Growth, reach, and traffic
Influence, awareness, and promotion
Sales, consideration, and integrity
Relevance, control, and results

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment.
Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

An investment of $9,800 to generate 1,400 conversions and a CPA of $7.
An investment of $8,400 to generate 1,400 conversions and a CPA of $6.
An investment of $9,600 to generate 1,600 conversions with a CPA of $6.
An investment of $9,100 to generate 1,300 conversions and a CPA of $7.

Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign.
In what way will a Display campaign achieve Ingrid’s marketing goal?

Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.
A video summary of her product line will be automatically generated by the system and placed on YouTube.
Her ads will appear above and below search results when people search for related keywords.
Her business will be highlighted on Google Maps, with the option for customers to see her product line there.

You’re working on a Google Search ad that’s not performing as expected. You specifically want more users to click on the ad.
What action might improve the click-through rate on your ad?

Modifying the ad’s landing page to load faster.
Changing the call-to-action message of the ad.
Increasing the trustworthiness of the website.
Reducing the bid rate on the ad.

Your goal is to test different combinations of headlines and descriptions so that you can optimize your results. Your marketing colleagues have suggested using responsive search ads.
What are the two benefits that responsive search ads can provide?

Select 2 Correct Responses

Responsive search ads provide greater flexibility.
Responsive search ads provide lower eCTR.
Responsive search ads provide longer funnels.
Responsive search ads provide more relevance.
Responsive search ads provide less click fraud.

Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%.
What does this mean?

The campaign could improve up to 25% by following the listed recommendations.
The campaign is performing 25% under budget.
The campaign is performing better than 75% of all search campaigns.
The campaign needs a 75% improvement to be fully optimized.

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page.
What type of automated bidding strategy is Siona using?

Target return on ad spend (tROAS)
Target impression share
Maximize clicks
Target cost-per-acquisition (tCPA)

Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal.
Which outcome is Reggie expecting from the campaign?

More online sales through Reggie’s online store.
Getting more customers to learn about his products.
More followers on the store’s social media presence.
Email sign-ups from people interested in a healthy lifestyle.

Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with.
Why is Google Ads right for you?

Machine models automatically determine your advertising budget.
With Google Ads, you always pay using cost-per-reach, predetermined by your budget.
Your ads will be placed on all search engines.
You can set your own budget and can change it at any time.

Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns.
Which feature makes the optimization recommendations valuable for Leo?

The recommendations provide general insight from Google.
The recommendations are tailored to the specific account.
The recommendations only apply to select keywords.
The recommendations are created by higher-level account executives.

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click.
How does Google Ads provide control?

By giving advertisers control over the maximum they spend per month.
By giving advertisers control over which competitors they place ads against in auctions.
By giving advertisers control over the number of specific actions their spend will return.
By giving advertisers control over the next highest bid allowed in auctions they enter.

Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business.
Which two solutions can Linda achieve via a Google Search campaign?

Select 2 Correct Responses

She has the option to show users a photo of each of her products along with titles, prices, her shop name, and more.
Her business can show up on search results when businesses similar to hers are showing up.
Her business can catch the interest of people while they’re engaged with a mobile app.
A video can present a summary of her products to people showing an interest in her business.
Her business can have a presence at the exact moment someone is searching for the kinds of products she offers.

Which of these three solutions will let you develop strong conversion measurement foundations when implementing value-based bidding?

Select 3 Correct Responses

Broad match
Enhanced conversions
Global site-wide tagging
Consent mode
Smart Bidding

How can Smart Bidding with broad match help marketers?

It helps make sure they’re using their budget to determine which auctions to compete in so they’re only competing in the right auctions, at the right bid, for the right user.
It helps make sure their business is competing in the right auction, at the right bid, for the right user. It does this by picking up on contextual signals present at auction time.
It uses their ad group name to determine which auctions to compete in so they’re only competing in the right auctions, at the right bid, for the right user.
It uses landing pages to determine which auctions they should compete in so they’re competing in the right auctions, at the right bid, for the right user.

What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns?

Select 2 Correct Responses

Distribution
Simulation
Validation
Differentiation
Instrumentation

What two keywordless campaign types can marketers utilize if their goal is to drive incremental reach?

Select 2 Correct Responses

Expanded text ads can help achieve this goal.
Responsive search ads can help achieve this goal.
Dynamic Search Ads can help achieve this goal.
Performance Max can help achieve this goal.

Mary has been familiarizing herself with the different ad components of a Search ad.
Match the following text ad component descriptions with the components they describe.

1.Allows advertisers to provide details about their product or service
2.Users often will often notice this first
3.Gives users an idea of where they’ll go if they click the ad
4.Takes users to a specific page of a website
Description
Final URL
Display URL
Headline

An online employment agency has determined that their highest-value clients reach out through their website. They want more potential clients to submit an interest form.
What’s the right campaign objective for this business’s goals?

Brand awareness and reach
Sales
Leads
Product and brand consideration

You’d like to improve an ad’s perceived quality during an ad auction.
What aspect of the ad will be most beneficial for you to work on?

Increasing the bid amount of the ad.
Determining the location of users.
Removing an asset from the ad.
Improving the navigability of the landing page.

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence.
Which two Google Ads campaign types should Marisol use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores?

Select 2 Correct Responses

Discovery
Search
Video
Shopping
Display

Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website.
What will they need to create in their first Google Search ad group?

Select 2 Correct Responses

Country targets
Device types
Delivery times
Default bid amount

You’re a marketing executive who has been charged with planning an online advertising budget each month and you decided to use Google Ads’ Performance Planner to assist your efforts.
What are two advantages Performance Planner offers you?

Select 2 Correct Responses

Performance Planner can integrate with additional budgeting software like QuickBooks.
Performance Planner forecasting is driven by billions of Google searches conducted every week.
Performance Planner can help you locate funds from other operational budgets so they can be allotted to marketing.
Performance Planner relies on machine learning for forecasting purposes.

As an advertiser, creating your first Search ad in Google Ads is a simple five-step process.
What is the correct order of the five steps?

In the page menu on the left of the screen, choose the + button. Sign in to the Google Ads account where you wish to make the Search ad. Choose your objective, select Search ad from the available options, and enter your campaign details. Select Publish campaign. Review your campaign settings and ensure the ad meets Google’s editorial guidelines.
Sign in to the Google Ads account where you wish to make the Search ad. In the page menu on the left of the screen, choose the + button. Choose your objective, select Search ad from the available options, and enter your campaign details. Review your campaign settings and ensure the ad meets Google’s editorial guidelines. Select Publish campaign.
Choose your objective, select Search ad from the available options, and enter your campaign details. In the page menu on the left of the screen, choose the + button. Select Publish campaign. Sign in to the Google Ads account where you wish to make the Search ad. Review your campaign settings and ensure the ad meets Google’s editorial guidelines.
Sign in to the Google Ads account where you wish to make the Search ad. Choose your objective, select Search ad from the available options, and enter your campaign details. In the page menu on the left of the screen, choose the + button. Select Publish campaign. Review your campaign settings and ensure the ad meets Google’s editorial guidelines.
Review your campaign settings and ensure the ad meets Google’s editorial guidelines. Sign in to the Google Ads account where you wish to make the Search ad. In the page menu on the left of the screen, choose the + button. Choose your objective, select Search ad from the available options, and enter your campaign details. Select Publish campaign.

Singh’s marketing company has created an enticing ad that receives many clicks.
What effect will the ad likely have on the Google Ads auction?

The ad will lead to a higher cost-per-click for the advertiser.
The higher expected click-through rate will lead to a higher Ad Rank.
The advertiser will receive more bids in the auction.
The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%.

A speciality candle retailer is about to make its launch in cities nationwide. They are using phrase match in their Search ads campaign with the keywords “scented,” “candle,” and “delivery.”
How will phrase match help the company’s Search Ads campaign?

Their ad is going to appear if the search terms contain all three of the exact keywords.
Their ad is going to appear if the search terms are related to the keyword.
Their ad is going to appear if the search terms have the same meaning as the keyword.
Their ad is going to appear in the search terms include the meaning of the keyword.

Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible.
What automated bidding strategy should she use in her campaign?

Maximize clicks
Target return on ad spend (tROAS)
Target impression share
Maximize conversions

Lola is in the process of selecting a campaign type to suit her business objectives.
Why is it important that she consider business objectives before choosing her campaign type?

Certain campaign types will only serve ads during particular times of the day and week.
Different campaign types have different minimum and maximum budget requirements.
The campaign type chosen will determine where her ads appear and the format of those ads.
Google Ads will automatically create ad messaging based on the campaign type she chooses.

Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns.
What are two of the data sources that are used to calculate optimization recommendations?

Select 2 Correct Responses

Industry data
Account settings
User generated scenarios
Company sales figures
Account executives

In which ways can marketers determine the potential impact of applying recommendations on their optimization score?

Trusted, third-party tools are used to analyze and optimize campaigns.
Through Google AI, marketers can forecast how conversions will be increased as a result of recommendations.
The recommendations all show how they affect optimization score as a percentage.
Comparable campaigns’ settings are cross-referenced with higher optimization scores.

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible.
How can Google Ads help?

With Google Ads, you always pay using cost-per-reach, predetermined by your budget.
Google Ads saves you time by deciding what your budget will be on a daily basis.
With Google Ads, you can choose a maximum amount to spend per month.
With Google Ads, your ads will show up on every available search engine

Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale.
How can Google Search campaigns be tailored to promote her company’s sales event?

Select 2 Correct Responses

By setting campaign start/end dates.
By choosing “leads” as the campaign goal.
By creating a new ad group for the sale.
By targeting specific device operating systems.
By adding coupon alerts to people nearby the store.

What’s one way Google AI helps marketers connect with potential customers?

Google AI understands nuance in human language and connects marketers with people searching for what they offer.
Google AI defines business goals for marketers based on their offline conversion data.
Google AI is used by Smart Bidding to predict the value of each query for the coming quarter, enabling marketers to plan their spend.
Google AI is used by Responsive Search Ads to provide recommendations for optimizing marketers’ websites.

A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment.
What’s a key benefit of a well-managed Google Search Ads campaign?

Search ads can appear within organic search results.
Search ads can include videos of relevant products.
Search ads can automatically send follow-up information to potential customers.
Search ads can appear on relevant searches by potential customers.

You’re trying to improve an ad’s perceived quality so it performs better during an ad auction.
What change would have the least-positive impact to an ad’s quality?

Creating ads that pertain to the keywords.
Having a clear and simple landing page.
Creating ads likely to get clicks.
Raising the bid amount.

Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals.
Which campaign type can help Jacob achieve his offline business objectives?

Video
Discovery
Local
Display

Which method should you use to implement and test broad match successfully on broad match campaigns to help analyze conversion data?

You can use the Conversion Tracking feature in Google Ads to track the number of conversions that are generated by your broad match keywords.
You can use the Keyword Planner to find new keywords that are relevant to your business and your target audience.
You can implement broad match keywords by setting up a One-Click Experiment Apply. This creates an experiment automatically, following all experiment best practices.
You can use the Keyword Match Types feature in Google Ads to see how your broad match keywords are being matched.

Of the different things users want to get out of their search queries, what two things do assets provide?

Select 2 Correct Responses

Assets provide product and service comparisons.
Assets provide information that’s relevant.
Assets provide attractive imagery.
Assets provide information based on their moment.

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the Ad Rank of the ad so it gets more exposure.
What action should improve the ad relevance?

Adding more negative keywords.
Improving the navigation of the landing page.
Highlighting product uniqueness.
Focusing on connecting to a wider audience.

Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns.
One reason Steven values the optimization score is because it makes it possible for him to do what?

Make use of the expanded daily update frequency
Stay focused on certain keywords
Receive information on general trends
Apply recommendations across multiple layers of his advertising strategy

What can the Performance Planner assist you with?

To determine which Google Ads features should be enabled to get the best performance from your campaigns
To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
To analyze the search term report and add both keywords and negative keywords, depending on historical performance
To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal.
What did he hope to achieve by selecting “leads” as his goal?

Promote videos that speak to the business mission.
Increase email list sign-ups from potential customers.
Have more people view his website.
Encourage customers to purchase electric cars.

Charlie is working to improve the Quality Score of a Google Search ad by improving his expected click-through rate (eCTR).

Which of the following actions might improve Charlie’s eCTR?

Including keywords in his ad text
Cloning the ad multiple times
Improving the speed of his website
Decreasing the bid for the ad

Which two keywordless campaign types can marketers leverage for the sake of driving incremental reach?

Select 2 Correct Responses

Expanded text ads can help marketers drive incremental reach.
Dynamic Search Ads can help marketers drive incremental reach.
Performance Max can help marketers drive incremental reach.
Responsive search ads can help marketers drive incremental reach.

Where can you go to view your bid status, performance trend over time, and conversion delay reporting?

Bid strategy report
Auction analysis
Performance strategy planner
Bidding keyword report

You’re considering using automated bidding to make your campaign management process more efficient.

What are three ways that automated bidding can improve efficiency?

Select 3 Correct Responses

Sets the appropriate bid for each and every auction
Saves time and marketing resources
Sets manual bids for specific times of the day
Minimum and maximum bid values are determined by the daily budget
Integrates a large variety of signals to evaluate user intent

After implementing Smart Bidding and broad match, what are three campaign best practices you should follow?

Select 3 Correct Responses

Use contextual signals
Be mindful of negative keyword targeting.
Use responsive search ads
Monitor Quality Score.
Use cross-device reporting

Three factors affect a Search ad’s ad quality at auction time.
What are they?

Select 3 Correct Responses

Bidding strategy affects ad quality at auction time.
Expected clickthrough rate affects ad quality at auction time.
Ad Rank affects ad quality at auction time.
Ad relevance affects ad quality at auction time.
Ad landing page experience affects ad quality at auction time.

What are three efficient ways for marketers to apply recommendations that impact optimization score?

Select 3 Correct Responses

Review and apply individual recommendations within each of the categories.
Review recommendations and make adjustments under campaign settings.
Review and apply individual recommendations in your Keyword report.
Opt in to apply certain recommendations automatically.
Use “Apply all” to implement every recommendation with one click.

Which of the following are two types of value-based Smart Bidding strategies?

Select 2 Correct Responses

Manual CPC
Maximize conversion value
Maximize conversion value with target ROAS
Target impression share

What are two benefits of using broad match, Smart Bidding, and responsive search ads together?

Select 2 Correct Responses

They help advertisers reach the right user, at the right price, with relevant ads.
They remove the need for marketers to optimize Search campaigns.
They automatically generate headlines based on advertisers’ websites.
They help save time so marketers can reinvest in their most important priorities.

What are two ways optimization score can help marketers succeed?

Select 2 Correct Responses

Determines which campaigns to prioritize for improvements.
Documents campaign budget for marketing teams.
Speeds up implementation for enhancements to campaigns.
Uses Google AI to plan campaigns without the need for input.

How many responsive search ads does Google Ads permit?

Google Ads permits six enabled responsive search ads per ad group. If you have text that needs to display in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
Google Ads permits unlimited enabled responsive search ads per ad group. If you have text that needs to display in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
Google Ads permits three enabled responsive search ads per ad group. If you have text that needs to display in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
Google Ads permits five enabled responsive search ads per ad group. If you have text that needs to display in every ad, you must add the text to Headline position 1, Headline position 2, and Description position 1.

Which two asset types may also be served as automated assets at the account level?

Select 2 Correct Responses

Dynamic sitelinks can also be served as account-level automated assets.
Call assets can also be served as account-level automated assets.
Dynamic callouts can also be served as account-level automated assets.
Promotional callouts can also be served as account-level automated assets.

With billions of searches on Google every day, how does Google AI help marketers maximize search ad performance?

With Google AI, Smart Bidding predicts queries with the highest volume to set bids automatically.
With Google AI, Ad Rank prioritizes expected clickthrough rate over ad relevance, or vice versa.
With Google AI, broad match and Smart Bidding match ads to queries and adjust bids in real time.
With Google AI, marketers no longer need to invest in high-quality image assets.

How should marketers use AI-powered Search ads to accomplish their business goals?

Use exact match keywords to help AI-powered Search reach specific audiences.
Reduce and reinvest paid search budgets in high-quality image assets.
Leverage broad match, Smart Bidding, and Responsive Search Ads together.
Rely on manual bidding for queries marketers anticipate delivering the most value.

What is value-based bidding?

It’s a Smart Bidding strategy that relies on machine learning to deliver the highest target impression share possible, by bidding for conversions that drive business objectives.
It’s a Smart Bidding strategy that relies on machine learning to deliver the highest conversion value possible by bidding for conversions that drive business objectives.
It’s a Smart Bidding strategy that relies on machine learning to deliver the highest click-through rate possible, by bidding for conversions that drive business objectives.
It’s a Smart Bidding strategy that relies on machine learning to deliver the highest impressions possible, by bidding for conversions that drive business objectives.

Which of these are three efficient ways that marketers can apply recommendations that affect optimization score?

Select 3 Correct Responses

Reviewing and applying individual recommendations in your Keyword report
Using “Apply all” to implement every recommendation with one click
Reviewing and applying individual recommendations within each of the categories
Opting in to apply particular recommendations automatically
Reviewing recommendations and making adjustments under campaign settings

Assets assist in providing users with which two things they want from their search queries?

Select 2 Correct Responses

Relevant information
Attractive imagery
Product and service comparisons
Information based on their moment

Two asset types can also be served as account-level automated assets. What are they?

Select 2 Correct Responses

Dynamic callouts can be served in this way.
Promotional callouts can be served in this way.
Call assets can be served in this way.
Dynamic sitelinks can be served in this way.

Which of the following are three benefits of opting-in for the automatic applying of recommendations?

Select 3 Correct Responses

You’ll see better campaign performance
You’ll be implementing best practices routinely to your Google Ads accounts.
You’ll be implementing responsive search ads automatically
You’ll be able to opt in without a budget increase
You’ll be automatically opting into Smart Bidding.

Which searches can an ad show for broad match keyword “home furnace repair?”

Select 2 Correct Responses

homes for sale
replace home furnace
house furnace replacement
new homes for sale

Which two benefits do marketers get when they use responsive search ads, broad match, and Smart Bidding together?

Select 2 Correct Responses

They are able to save time and reinvest in the priorities they value most.
They reach the right user at the right price with ads that are relevant.
They automatically create headlines based on content on their organization’s web site.
They no longer need to optimize their Search campaigns.

How is automating your bid better than manual bidding better when it comes to creating a successful Google Ads campaign?

It’s better because the correct bid can often be a hard-to-reach static target.
It’s better because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device.
It’s better because the increasing complexity of the customer journey necessitates that bids be based on general user behavior.
It’s better because the failure to bid efficiently cane make you miss valuable conversions.

In which way can marketers predict the impact of applying recommendations on their optimization score?

Google AI is used to forecast how conversions will be increased as a result of recommendations.
Trusted, third-party tools are leveraged to analyze and optimize campaigns.
Every recommendation shows how it affects optimization score as a percentage.
The settings of comparable campaigns are cross-referenced with higher optimization scores.

Google Ads reviews ads to ensure they meet advertising policies before being shown to users.
What criteria are reviewed by Google Ads?

Loading and site speed.
Goals and analytics.
Length and extensions.
Content and formatting.

What’s an advantage of using Smart Bidding with broad match?

It helps ensure that someone’s only competing in the right auctions, at the right bid, for the right user. It does this by picking up on contextual signals present at auction time.
It uses the ad group name to decide which auctions to compete in so a person is only competing in the right auctions, at the right bid, for the right user.
It uses landing pages to decide which auctions to compete in so that a person is competing in the right auctions, at the right bid, for the right user.
It helps ensure someone is using their budget to decide which auctions to compete in so they’re only competing in the right auctions, at the right bid, for the right user.

A self-publishing business has determined that their highest-value potential customers reach out using a form on their website. They want more prospective customers to submit this form.
What’s the right campaign objective for this business’s goals?

Product and brand consideration
Leads
Website traffic
Brand awareness and reach

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website.
What type of automated bidding strategy would be best for Priya’s campaign?

Enhanced cost-per-click (eCPC)
Target impression share
Maximize clicks
Target return on ad spend (tROAS)

In what two ways can optimization score drive marketers’ success?

Select 2 Correct Responses

By documenting campaign budget for marketing teams
By speeding up implementation for enhancements to campaigns
By using Google AI to plan campaigns without the need for input
By determining which campaigns to prioritize for improvements

Of the following methods, which one should you use to implement and test broad match successfully on broad match campaigns intended to help analyze conversion data?

You should use the Keyword Planner to find new keywords that are relevant for your target audience and business.
You should implement your broad match keywords through setting up a One-Click Experiment Apply. This will create an experiment that follows all experiment best practices automatically.
You should use Google Ads’ Conversion Tracking feature. This will let you track the number of conversions that are generated via your broad match keywords.
You should use Google Ads’ Keyword Match Types feature. This will let you see how your broad match keywords are being matched.

What’s the variable that determines whether or not a Search ad shows in the results for a query, and what position it appears in?

Ad Rank determines this. It’s based on a variety of factors to show useful ads.
Ad quality determines this. It’s based on ad and website relevance.
Bids determines this. It’s based on how much marketers will pay for a click.
Asset impact determines this. It’s based on sitelinks and image assets.

How does Google AI serve the needs of marketers looking to maximize search ad performance amidst billions of searches on Google every day?

It permits broad match and Smart Bidding to connect ads to queries and adjust bids instantly and automatically.
It allows Smart Bidding to predict high-volume queries and sets bids for them automatically.
It allows Ad Rank to prioritize either ad relevance or the anticipated clickthrough rate.
It’s so impactful that marketers don’t even need to invest in high-quality image assets to get the results they want.

What does value-based bidding do?

It’s a Smart Bidding strategy that utilizes machine learning to drive the highest conversion value possible by bidding for conversions that drive business objectives.
It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest target impression share possible.
It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest possible click-through rate.
It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest impressions possible.

What are two types of value-based Smart Bidding strategies?

Select 2 Correct Responses

Target impression share
Maximize conversion value with target ROAS
Maximize conversion value
Manual CPC

Where can you find your bid status, performance trend over time, and conversion delay reporting?

You can find it in the bid strategy report.
You can find it in the bidding keyword report.
You can find it in the auction analysis.
You can find it in the performance strategy planner.

Once Smart Bidding and broad match are implemented, which three campaign best practices should be followed?

Select 3 Correct Responses

Using responsive search ads
Using cross-device reporting
Monitoring Quality Score
Being mindful of negative keyword targeting
Using contextual signals

An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords “television,” “accessible,” and “voice.”
How will phrase match benefit the company’s Search Ads campaign?

Their ad will appear if the search terms have the same meaning as the keyword.
Their ad will appear if the search terms include the meaning of the keyword.
Their ad will appear if the search terms are related to the keyword.
Their ad will appear if the search terms contain all three of the exact keywords.

If your goal is testing various combinations of headlines and descriptions so you can optimize your results accordingly, which two responsive search ads benefits will help you do this?

Select 2 Correct Responses

More relevance will help you test those combinations.
Greater flexibility will help you test those combinations.
Longer funnels will help you test those combinations.
Lower eCTR will help you test those combinations.
Less click fraud will help you test those combinations.

Which three solutions will enable you to build strong conversion measurement foundations when implementing value-based bidding?

Select 3 Correct Responses

Enhanced conversions
Smart Bidding
Broad match
Global site-wide tagging
Consent mode

Based on analysis of their marketing data, a web development business has determined that the highest-value customers reach out via an interest form on their website. The firm wants more potential customers to submit this form.
What’s the right campaign objective for this business’s goals?

Brand awareness and reach
Website traffic
Leads
Product and brand consideration

What two benefits can you get from using broad match, responsive search ads, and Smart Bidding together?

Select 2 Correct Responses

Automatically creating headlines in response to content on advertisers’ websites
Removing the need for marketers to optimize Search campaigns
Reaching the right user at the right price with relevant ads
Time savings that allow you to reinvest in your most important marketing priorities

Which of these factors affect whether a Search ad shows in the results for a query and what position it assumes?

Bids does this and it’s determined by how much marketers will pay for a click.
Asset impact does this, and it’s based on sitelinks and image assets.
Ad Rank does this, and it’s based on a variety of factors to show useful ads.
Ad quality does this, and it’s based on ad and website relevance.

How can marketers predict the impact of applying recommendations on their optimization score?

Each recommendation shows its impact on the optimization score as a percentage.
Use Google AI to forecast the increase in conversions as a result of recommendations.
Leverage trusted, third-party tools to analyze and optimize their campaigns.
Cross reference the settings of comparable campaigns with higher optimization scores.

Assets help give users which two things they want to get out of their search queries?

Select 2 Correct Responses

They provide attractive imagery.
They provide product and service comparisons.
They provide relevant information.
They provide information based on their moment.

Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers.
Which two Google Ads campaign types should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

Select 2 Correct Responses

Search
Video
Shopping
Display
Discovery

How many responsive search ads does Google Ads allow?

Google Ads allows three enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
Google Ads allows five enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to Headline position 1, Headline position 2, and Description position 1.
Google Ads allows six enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
Google Ads allows unlimited enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1

What two things are types of value-based Smart Bidding strategies?

Select 2 Correct Responses

Maximize conversion value
Target impression share
Manual CPC
Maximize conversion value with target ROAS

Where is the bid status, performance trend over time, and conversion delay reporting found?

In the bidding keyword report
In the performance strategy planner
In the bid strategy report
In the auction analysis

What’s a benefit of using Smart Bidding with broad match?

Broad match with Smart Bidding uses your landing pages to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user.
Broad match with Smart Bidding uses your ad group name to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user.
Broad match with Smart Bidding uses your budget to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user.
Broad match with Smart Bidding helps make sure that you’re only competing in the right auctions, at the right bid, for the right user. It achieves this by picking up on contextual signals present at auction time

How does Google AI help marketers maximize search ad performance amidst billions of searches on Google every day?

Google AI is so effective that marketers don’t even need to invest in high-quality image assets to maximize their impact.
Google AI lets broad match and Smart Bidding connect ads to queries and make adjustments to bids in real time.
Google AI lets Smart Bidding anticipate which queries will have the highest volume and it sets bids automatically in response.
Google AI lets Ad Rank prioritizes either anticipated clickthrough rate or ad relevance.

You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product name, Wonder Boots.
How can you attract search traffic for Wonder Boots product name queries only?

Using phrase match
Using exact match
Using broad match
Using keyword targeting

How can Google AI help marketers reach potential customers?

By predicting the value of every query for the next quarter, thus empowering Smart Bidding to help marketers plan their spend.
By equipping responsive search ads to offer recommendations for optimizing marketers’ websites
By defining business goals for marketers based on their offline conversion data
By recognizing nuance in human language and using that capability to help connect marketers to people searching for their offerings

Once you have implemented broad match and Smart Bidding, what three campaign best practices should you follow?

Select 3 Correct Responses

Use of contextual signals
Monitoring of Quality Score
Use of responsive search ads
Paying attention to negative keyword targeting
Use cross-device reporting

Why is automating your bid better than manual bidding when it comes to creating a successful Google Ads campaign?

Because not bidding efficiently can make you miss valuable conversions
Because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device
Because the customer journey has become more complex and bids should therefore be based on general user behavior.
Because the right bid can often be a hard-to-reach static target

Which three factors impact a Search ad’s auction-time ad quality?

Select 3 Correct Responses

Ad Rank
Expected clickthrough rate
Ad landing page experience
Bidding strategy
Ad relevance

What are three efficient ways that marketers can apply recommendations that impact optimization score?

Select 3 Correct Responses

By reviewing recommendations and adjusting campaign settings accordingly
By using “Apply all” to implement all recommendations with one click
By reviewing and applying individual recommendations within each category
By opting in to apply specific recommendations automatically
By reviewing and applying individual recommendations in your Keyword report

Which two asset types can also be served as account-level automated assets?

Select 2 Correct Responses

Dynamic callouts
Promotional callouts
Call asset
Dynamic sitelinks

In which two ways does optimization score help marketers succeed?

Select 2 Correct Responses

It uses Google AI to plan campaigns without any need for input.
It determines which campaigns should be prioritized for improvements.
It documents campaign budget for marketing teams.
It speeds up the implementation for enhancements to campaigns.

A startup organic produce delivery service is launching in cities nationwide. They decide to use phrase match in their Search ads campaign with the keywords “organic,” “produce,” and “delivery.”

How will phrase match help the company’s Search Ads campaign?

If the search terms are related to the keyword, their ad will appear.
If the search terms have the same meaning as the keyword, their ad will appear.
If the search terms contain all three of the exact keywords, their ad will appear.
If the search terms include the keyword’s meaning, their ad will appear.

How does value-based bidding work?

Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest click-through rate possible, by bidding for conversions that drive business objectives.
Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest target impression share possible, by bidding for conversions that drive business objectives.
Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest impressions possible, by bidding for conversions that drive business objectives.
Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest conversion value possible, by bidding for conversions that drive business objectives.

Which searches can an ad show for broad match keyword “bike tire repair”?

Select 2 Correct Responses

replace bike tire
bikes for sale
bicycle tube replacement
second-hand bikes for sale

Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list.

What will happen to her campaign’s optimization score?

It will improve by the end of the day.
It will improve by the end of the month.
It will improve upon acceptance.
It will gradually improve by the end of the week.

Out of the following methods, which is best suited for implementing and testing broad match successfully on broad match campaigns intended to help analyze conversion data?

Using Google Ads’ Keyword Match Types feature in order to see how your broad match keywords are being matched.
Using the Keyword Planner to find new keywords relevant to your target audience and business.
Implementing broad match keywords and setting up a One-Click Experiment Apply. This automatically will generate an experiment that follows all experiment best practices.
Using Google Ads’ Conversion Tracking features to let you track the number of conversions that are created through your broad match keywords.

What’s the most optimum method for marketers to achieve their goals through the use of AI-powered Search ads?

Using a combination of broad match, Smart Bidding, and Responsive Search Ads
Reducing and reinvesting paid-search budgets in high-quality image assets
Using exact match keywords to help AI-powered Search reach particular audiences
Relying on manual bidding for queries that marketers predict will deliver the highest value

You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task.

What are two advantages Performance Planner offers you?

Select 2 Correct Responses

Performance Planner integrates with other budgeting software, such as QuickBooks.
Performance Planner forecasting is powered by billions of Google searches conducted each week.
Performance Planner will help you identify funds from other operational budgets to allocate to marketing.
Performance Planner leverages machine learning for forecasting.

What are three benefits of opting-in to apply recommendations automatically?

Select 3 Correct Responses