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    Inicio » Certifications

    400-101: Facebook Certified Media Planning Professional Answers

    9 September, 2020 Por Vicen Martínez Arias

    400-101: Facebook Certified Media Planning Professional Exam Answers

    This exam measures your competency in designing an end-to-end Facebook marketing strategy that aligns to business goals and complements a holistic marketing plan.

    400-101: Facebook Certified Media Planning Professional Answers

    A company has developed a new e-cigarette device. The company is happy that many online discussion boards have been created for like-minded consumers to discuss e-cigarette interests and would like to promote the new product and generate sales online.

     

    Blueprint Certification

     

    400-101: Facebook Certified Media Planning Professional Exam Answers practice questions with explanations

     

     

    Questions and Answers

     

    Which type of tactic can the company execute through Facebook ads? 

    • Promote awareness of the product and generate direct sales from Facebook ads using any type of creative
    • Use product imagery for awareness, but can’t sell products through Facebook ads
    • Connect consumers to blogs or groups for vaping-related interests that don’t lead to sale of product
    • Sell products directly through Facebook ads using only product images

     

    Ads must not promote the sale or use of tobacco products and related paraphernalia. Blogs or groups connecting people with tobacco-related interests, as long as the service does not lead to the sale of tobacco or tobacco-related products

    A retail advertiser has both physical store locations and an online ecommerce website. It implemented the Facebook pixel on its website, as well as standard events.

    The advertiser is launching a series of Facebook campaigns soon and wants to understand the consumer journey and conversions that have happened across channels. It also wants to report on which campaigns and what type of audiences are generating sales.

    What additional data source should the advertiser use to determine campaign performance? 

    • Facebook pixel
    • Facebook SDK
    • Offline Conversions
    • Online Event Sets

     

    Facebook offline conversions lets businesses leverage their offline events data—such as in-store purchases, over-the-phone bookings and qualified leads to help power their digital campaigns. Businesses can connect their CRM (customer relationship management) databases or POS (point of sale) systems to their Facebook account in order to track offline events that aren’t captured by the Facebook Pixel or SDK.

    An e-commerce retailer needs to reach customers with an offer available to existing customers only. The e-commerce retailer has the Facebook pixel installed across its site and is building audiences throughout the purchase journey.

    Which audience is the most appropriate? 

    • Page followers
    • Lookalike Audience
    • Custom Audience
    • Interest-based audience

     

    With Custom Audiences, you can reach customers you already know with ads on Facebook. Just upload a list of contact info like email addresses or phone numbers. You can also use info from your website or app. We’ll deliver your ad to those people if they’re on Facebook.

    A new online-only skincare company launched a series of Facebook campaigns to increase awareness of its newest line of products. It saw positive results from the awareness campaigns and now wants to encourage people to request free samples of its products. The third phase of the company’s marketing strategy is to create ads using the Catalog Sales objective and retarget people who have requested free samples.

    What should the advertiser do prior to creating its retargeting campaign? 

    • Upload events sets using the Offline Conversions API
    • Place the ‘purchase’ standard event across all website pages
    • Remove products from the existing feed so only new products are featured
    • Implement the Facebook pixel and standard events across the website

     

    You need a Facebook Pixel implemented on your website, and use standard events to report which product IDs from your catalog are being viewed, added to cart and purchased in order to retarget. If you want to retarget people in a mobile app, you can set up app events. If you’re not sure how to set up a pixel or app events, consider reaching out to a website developer.

     

    An apparel company wants to launch a Facebook campaign using the Conversions objective. It will need to report on both purchase values and product type.

     

    What should the advertiser do? 

    • Implement the purchase standard event and add parameters for value and product type
    • Implement the purchase standard event, and create two custom conversions for value and product type
    • Create two custom conversions: one each for purchase value and product type
    • Create three custom conversions: one each for purchase, value, and product type

     

    An advertiser launched a campaign to increase traffic to its site with a secondary KPI of time on site, and notices a high bounce rate from people who came to the site from Facebook. The campaign is set up with a Traffic objective and optimized for impressions.

     

    How should the next campaign be set up to increase site visits?

    • A campaign using the Traffic objective, optimized for landing page views
    • A campaign using the Engagement objective, optimized for impressions
    • A campaign using the Traffic objective, optimized for link clicks
    • A campaign using the Reach objective, optimized for reach

     

    How should the media planner advise the brand to evaluate performance using Campaign Budget Optimization? 

    • Set specific spend limits by ad set using lowest cost with a bid cap
    • Using campaign budget optimization, delivery is optimized to drive efficient performance and CPAs at the campaign level to be evaluated holistically with an expected variance in ad set level performance
    • Use campaign budget optimization with bid caps across ad sets to inform delivery as needed
    • Set specific spend limits by ad set using target cost bidding strategies for some control

     

    If your goal is to get more traffic on a specific page (or specific pages) of your website: We recommend landing page view optimization over link click optimization, since the former can improve traffic quality. We especially recommend it if you’re trying to get people to land on a page (or pages) on their mobile devices.

     

    A UK retailer has a new watch for young women interested in sports and outdoor activities. This new watch can be linked to an app on the smartphone to record the owner’s fitness metrics. The retailer is using Audience Insights to help design a campaign on Facebook for this new product.

     

    Which of the following categories in Audience Insights would help the retailer understand its audience better? 

    • Location
    • Device preferences
    • Education
    • Purchase behavior

     

    Facebook uses native data to show you the following audience features: age and gender, relationship status, education level, job role, top categories, Page likes, top cities, top countries, top languages, frequency of activities and device users. The retailer already knows where the audience resides, but they could gain greater insight in understanding the device preference when planning the campaign.

     

    A media planner needs to maximize predictable reach at a controlled frequency for an upcoming campaign. They need to optimize for ad recall.

     

    Which buying option and objective should the media planner select to meet the requirements?

    • Reach and frequency with the Brand Awareness objective
    • Auction with the Brand Awareness objective
    • Reach and frequency with the Reach objective
    • Auction with the Video Views objective

     

    A CPG food client is not achieving optimal frequency for its cereal product, and its purchase cycle is 10 weeks. It wants a more even frequency distribution, and to increase the likelihood that it will influence someone at the right moment during its purchase cycle.

     

    Which buying method and strategy should the media planner recommend? 

    • Auction with a 12-week campaign
    • Reach and frequency with a 12-week campaign
    • Reach and frequency with an 8-week campaign
    • Auction with an 8-week campaign

     

    Since the purchase cycle is 10 days we need to make sure our campaigns support the purchase cycles – also by moving to a reach and frequency campaign the system will make sure we reach as many people in our target audience

     

    An advertiser has seen great success using Facebook and Instagram feed over the past six months, but is now noticing that the CPM increased and delivery declined. It uses a Custom Audience based on CRM data, as well as both videos and images.

     

    What solution should the media planner recommend?

    • Automatic placements and Lookalike Audiences
    • Instagram and Facebook feed placements and interest-based audiences
    • Automatic placements and a narrower Custom Audience
    • In-stream video placement and Core Audiences

     

    A brand manager needs its agency to recommend a Facebook strategy to generate awareness for a CPG product. The media plan must provide a list of all possible ad placements, platforms, websites and apps that an ad may be served on before any campaign is launched. The brand manager doesn’t want to limit reach but prefers transparency over cost efficiencies.

     

    What placement selection should be used for this campaign? 

    • Facebook and Instagram feed to ensure proper brand safety
    • Automatic placements and provide client with publisher list for pre-approval
    • Facebook feed only to ensure proper brand safety
    • Instagram and Facebook feed, Instagram Stories and Instant Articles

     

    Automatic placement will utilize all platforms in our Facebook family of apps – Providing a list of websites that will be used in our audience network will provide transparency if they have websites they want to blacklist they can

     

    A media planner needs to determine the optimal strategy for an upcoming brand campaign for its financial services client. The client has the following:

    • A 15-second video showcasing its new offering
    • A goal to generate the most completed video views while maximizing its budget
    • A restriction not to exceed its cost-per-completed view benchmark

     

    Which optimization and bid strategy should the media planner select?

    • ThruPlay with cost cap
    • ThruPlay video views with bid cap
    • ThruPlay video with target cost
    • ThruPlay video views with target cost

     

    A luxury jewelry brand is launching its first necklace collection and wants to use Instagram campaigns with the carousel ad format to increase conversions. The plan is to show a different necklace in each carousel card, linking to the website. It is important to the client that the CPA does not exceed $50. It is not certain how it should bid to achieve the desired result.

     

    What bid strategy should the media planner recommend to the client?

    • Lowest cost
    • Target cost
    • Bid cap
    • Cost cap

     

    The Cost cap bid strategy allows the advertiser to provide Facebook with the cost of the results they care about.

     

    An online game retailer starts an ad campaign because sales have decreased in a specific region. The retailer has only one video to use in all of its media mix, and it wants to attract new customers and establish a stronger brand in the region.

     

    Which campaign objective should the retailer use? 

    • Reach
    • Engagement
    • Video Views
    • Brand Awareness

     

    The Brand awareness objective is used to help advertisers confidently predict the success of their brand campaign. This objective optimizes for Estimated Ad Recall, a predictable, real-time measure for how successfully a campaign drove consumers to recall seeing their ad.

     

    A well-known local banking brand plans to use video assets to make existing and potential customers aware of the main features of its newly launched debit card. The brand is unable to accept applications online and wants to get information about potential customers to connect through direct mail.

     

    Which campaign objective will achieve the brand’s goal? 

    • Brand Awareness
    • Lead Generation
    • Video Views
    • Local Awareness

     

    The Lead Generation objective allows advertisers to find new customers who are likely interested in their products or services and collect specific information from the potential customers.  The advertiser can use this information to follow up and connect through direct mail.

     

    A band releases a new album. After friends and family follow the band on Facebook, traffic to its website fails to increase. The band needs to increase the number of website album purchases and has implemented the Facebook pixel.

     

    Which campaign objective should the band use? 

    • Conversions
    • Brand awareness
    • Video views
    • Traffic

     

    An online home accessories brand wants to generate in-store sales at its first store in Paris. The company wants this campaign to focus on attracting new customers. The current media budget is very limited.

    Additional information:

    • Audience: Women, ages 21-40
    • Budget: $25,000
    • Assets: ThruPlay video
    • Past customers: 25,000
    • Placements: Facebook Feed and Instagram Feed

     

    What audience strategy should the media planner recommend?

    • “People who live in Paris, from a Lookalike Audience of loyal customers”
    • “People who live in Paris, from a Custom Audience of loyal customers”
    • Core Audience of people living in Paris
    • Lookalike audience of all website visitors who live in Paris

     

    A restaurant chain wants to drive new customers to its 25 locations around the country. It has a highly qualified list of 2,000 customers likely to enjoy the restaurants based on cuisine and budget.

     

    How should the restaurant structure its strategy? 

    • Use a Lookalike Audience with the Reach objective, and target the campaign to reach people in a radius around restaurant locations. Based on the results, consider using a Lookalike Audience.
    • Use a Custom Audience with the Store Traffic objective, using offers and discounts
    • Use the Reach objective around its store locations to reach the maximum number of people
    • Use a Lookalike Audience within the Store Traffic Objective, and target the campaign to reach people in a radius around restaurant locations

     

    If you want to increase awareness about your brand or reinforce a particular message about your business, the reach objective can help you increase the number of people who see your message.

     

    A financial services advertiser in the United Kingdom has historically focused on increasing website visitors and encouraging people to bank online. The advertiser wants to transition its current customer base from using the website for online banking to using its new mobile app. The app launched two days ago but has experienced less than 100 app installs.

     

    The advertiser has the following resources:

    • Website with the Facebook pixel and standard events properly implemented
    • Mobile app with the SDK and app events properly implemented
    • A CRM database of current customers, segmented by those who do and do not currently use online banking

    The media planner intends to create a campaign using the App Installs objective.

     

    What is the appropriate audience to use for this campaign?

    • A Custom Audience of people who have installed the app
    • A Lookalike Audience of people who have visited the website in the past 30 days
    • A Custom Audience of people who currently use online banking
    • A Lookalike Audience of people who currently use online banking

     

    Custom Audiences work best when specifically targeted to a particular group of your customers. Leverage what you already know about your customer and target messaging that can drive action. For example, are you looking to reconnect with your loyalty members or newsletter subscribers? Or perhaps you want to target customers who left items in their online shopping cart with a special discount? Tailor your messaging to your audience segments to personalize their experience and drive your desired business outcome.

     

    An emerging beauty brand wants to start advertising with Facebook for the first time for its go-to market strategy.

    The company only has the following creative resources available:

    • 6-second videos (4:5 aspect ratio)
    • Static images (4:5 aspect ratio)

     

    What is the optimal mix of placements that the media planner should recommend? 

    • Instagram Stories, Instagram Feed, Facebook Feed
    • Instagram Feed, In-Stream and Instagram Stories
    • Instagram Stories, Facebook Feed and Right Column
    • In-Stream, Facebook Feed and Messenger

     

    An agency recently A/B tested two creative assets for a beauty advertiser’s brand awareness campaign. A carousel of product images featuring a new line of lipsticks was tested against a 30-second video tutorial.

    The results showed that the ad set featuring the carousel performed better and had the lower cost per result. In previous campaigns the video outperformed images. The planner needs to find out if videos perform better than static images for this client.

     

    What creative strategy should be tested for the next campaign?

    • The same carousel of images versus a shorter version of the original 30-second video
    • A new carousel of images versus the original 30-second video tutorial
    • The original 30-second video tutorial versus a 15-second version
    • The same carousel of images versus a single image featuring a collage of products

     

    An advertiser needs to reach 50% of its target customers a minimum of three times per week over four weeks.

    • The advertiser’s target audience size is 2,000,000 people.
    • The advertiser is using the reach and frequency buying type, and is able to control frequency accurately.
    • The CPM projected in reach and frequency is $5.00.
    • The advertiser is using Core Audiences for this campaign.

     

    What is the minimum budget required for the advertiser to meet its goal? 

    • $15,000
    • $30,000
    • $60,000
    • $120,000

     

    The CPM is $5.00; reaching 50% of the target audience is 1,000,000 3 times a week for 4 weeks is 12,000,000 impressions. Formula to calculate media spend in this scenario is: CPM*Impressions/1000 = Cost

     

    A direct response company wants as many acquisitions as possible over a four-week period. The company estimates that it should be able to generate at least 10,000 conversions through its site, which has the Facebook pixel tracking to conversions. The client is willing to accept a return on investment of 2:1.

    Additional information:

    • Overall, each new customer is worth $30 in purchases.
    • Current auction prices put the CPM at $5.00 and the CPC at $0.30.
    • Facebook and Instagram have historically generated a 2% conversion rate on website visitors.

     

    How much budget should the client allocate to the campaign to meet its conversion goals and minimum return on investment requirements? 

    • $15,000
    • $30,000
    • $150,000
    • $300,000

     

    ($5.00 CPM *$30 Purchases)*1000

     

    A small non-profit organization in the US wants to generate awareness with Facebook ads using the reach and frequency buying type.

    Additional information:

    • The organization wants to maximize its reach over a 3-week campaign, but this requires a budget of almost $2,500,000.
    • The organization’s maximum budget is $1,000,000.
    • The organization keeps the two impressions per 7-day parameter.

     

    What are the effects of decreasing the budget to $1,000,000? (Choose 2) 

    Select All Correct Responses

    • Overall reach will decrease
    • Average frequency will increase
    • Potential audience size will decrease
    • CPM will decrease

     

    Overall reach will decrease because spend is not high enough to reach entire desired audience. Maximum reach over a 3-week campaign requires a budget of almost $2,500,000 not $1,000,000. The CPM will decrease because you are no longer paying a premium to operate through the reach and frequency tool.

     

    A client is launching a new app and has a budget of $1,000,000 to promote the app using Facebook ads.

    Additional information:

    • Most effective frequency: 2 impressions per person
    • Average CPM to reach the most valuable audience: $20.00
    • Average percentage of people who install the app when they see 2 impressions: 5%

    The media planner needs to follow best practices and use historical data to inform the strategy.

     

    How many app installs could be achieved when the campaign is optimized? 

    • 2,500,000
    • 1,250,000
    • 500,000
    • 1,000,000

     

    $1,000,000 / $40 ($20 per CPM * 2 impressions per person) = 25,000

     

    25,000* 1,000 = 25,000,000 (total number of impressions)

     

    25,000,000*.05 = 1,250,000 (total number of app installs achieved)

     

    A small, family-owned book retailer has traditionally sold books in-store. The retailer has found an even greater return on investment from sales online.

     

    Which methods should the advertiser use to measure the effectiveness of its Facebook campaigns? (Choose 2) 

    Select All Correct Responses

    • An offline Conversion Lift test to determine the effect of Facebook ads on in-store sales
    • A Nielsen Brand Effect test to determine how many people remember seeing its ads
    • A Facebook split test to determine what types of creatives sell more books
    • An online Conversion Lift test to determine the impact of its Facebook campaigns on online sales

     

    Conversion Lift measures people, not cookies, which helps you understand ad performance across multiple devices and conversion events, regardless of if they happen online, offline or in-app.

     

    An established CPG brand launches its first Facebook campaign. The campaign will be set up to:

    • Reach 70% of its desired audience of people ages 25-44.
    • Deliver at a frequency of twice per week.
    • Feature a variety of 6-second videos.
    • Measure the shift in purchase intent of its product.

     

    What should a planning professional recommend? 

    • Facebook Brand Lift test
    • Facebook Analytics
    • Facebook ads reporting
    • Facebook Conversion Lift test

     

    A company experiences a decline in purchases among its younger audience. This audience is the company’s most profitable, due to frequency of consumption. Focus groups have provided feedback that the company’s brand is perceived as “too old” and “boring”. The company decides to schedule a rebranding campaign, but does NOT understand how this audience consumes media.

    • Desired audience: Ages 13-25
    • Purchases within desired audience: Down 20% YOY
    • Brand purchase intent: 15% of desired audience
    • Channels used previously: TV, press, radio, display

     

    What two steps should the company take to help develop its campaign? (Choose 2)

    Select All Correct Responses

    • Analyze the information about its desired audience using Audience Insights
    • Create relevant posts and boost them to get more fans on its Page
    • Use Ads Manager to understand which channels are most effective at achieving its goal
    • Choose the Traffic objective to encourage customers to make a purchase on the website

     

    Facebook Audience Insights tool provides aggregate information about people connected to your page and people on Facebook, so that you can create content that resonates easily and find out more people in your current audience. Ads Manager is an all-in-one tool that can help brands track how their campaigns are performing across channels and optimize towards the best solutions. In this case, the company can use Audience Insights to better understand their desired audience and Ads Manager to optimize their media towards the best placements.

     

    A fast food company uses a TV commercial asset for a video campaign to communicate its new product. The video average watch time is lower than its average video campaign. When segmenting the reports by placement, the video average watch time is 3 seconds for Instagram Stories and 12 seconds for Facebook News Feed.

     

    What should the company do to increase the video average watch time without decreasing the potential reach? 

    • Remove Instagram Stories from placements
    • Use an adaptation of the TV commercial for vertical screens
    • Use a 10 second version of the TV commercial on Facebook campaigns
    • Pause the video campaign and create an engagement campaign with image ads

     

    Removing a placement will impact potential reach, paring down the video on Facebook from 12 seconds to 8 seconds could impact the message. The best answer is using the adaptation of the commercial that is made vertical to fit how people are watching video on Facebook and Instagram.

     

    Facebook Blueprint Test taker tips

     

    Testing Experience

     

    More info about this certification: facebook.com/business/learn/certification/exams/400-101-exam?ref=ens_rdr

     

    Facebook Blueprint Certifications:

    • 100-101 Facebook Certified Digital Marketing Associate
    • 200-101 Facebook Certified Marketing Science Professional
    • 300-101: Facebook Certified Creative Strategy Professional
    • 400-101: Facebook Certified Media Planning Professional
    • 410-101: Facebook Certified Media Buying Professional

     

    Get certified in Facebook Blueprint !

     

     

    Filed Under: Certifications

    410-101 Facebook Certified Media Buying Professional Answers

    9 September, 2020 Por Vicen Martínez Arias

    410-101 Facebook Certified Media Buying Professional Exam Answers

    This exam identifies candidates who possess advanced competency in the skills, tools, advertising policies, and best practices required to buy ads on Facebook, Instagram and Messenger.

     

    Blueprint Certification

     

    410-101: Facebook Certified Media Buying Professional Answers practice questions with explanations

     

    Questions and Answers

     

    A jewelry advertiser wants to increase awareness of its brand among women 25-45 years old in Scotland.

    Since the brand has no brand awareness in this country, it would like its ads to reach at least 45% of its target audience.

    How should the media buyer set up the campaign? 

    • Create an auction campaign with the Brand Awareness objective
    • Create an auction campaign with the Reach objective
    • Create a reach and frequency campaign with the Brand Awareness objective
    • Create a reach and frequency campaign with the Reach objective

     

    An advertiser is experiencing under delivery on one of its campaigns. The advertiser receives many negative reactions and comments on the ad and enlists the help of a community manager to address these comments.

    What is most likely causing under delivery?

    • The audience needs to be narrowed to reach a more applicable set of people
    • The bid cap is too low for the holiday season
    • The advertiser needs to set up a reach and frequency campaign
    • The user value is affecting the performance in the auction

     

    A company is launching a new product, its first product in this vertical.

    • Assets: video, product detail images

    • Audience: Women ages 25-55

    Which objective and optimization for ad delivery should be used to achieve maximum awareness? 

    • Brand Awareness objective, optimized for ad recall lift
    • Engagement (post engagement) objective, optimized for post engagement
    • Traffic objective, optimized for link clicks
    • Video Views objective, optimized for video views

     

    A company wants to encourage customers who are considering a product to make a purchase.

    Which three solutions should be used to accomplish this goal? (Choose 3) 

    Select All Correct Responses

    • Website Custom Audiences created with Facebook pixel
    • Conversions objective
    • Page Post Engagement objective
    • Lead generation ads
    • Dynamic ads with Carousel Ads

     

    An online home improvement company wants to reach its core customer base with an offer for a product at a low price. The brand wants to track how many people have claimed the offer to understand if the message is relevant to the audience.

     

    Which campaign objective should be used to achieve this goal? 

    • Engagement
    • Conversions
    • Brand Awareness
    • Reach

     

    A new Facebook advertiser has an agency managing its website and advertising. The advertiser is trying to streamline reporting. In order to do so, the agency needs to clean up the number of custom events on the advertiser’s website.

     

    What information does the advertiser need to provide the agency first?

    • Ad account ID
    • Active standard events
    • Active custom events
    • Pixel ID

     

    A small technology company installs a Facebook pixel on its website’s checkout page. Facebook reports 20 completed purchases during the past seven days, and the business website reports 50 completed purchases.

     

    What should the media buyer do to confirm that the pixel is installed properly? 

    • Install and run the Facebook Pixel Helper
    • Verify reporting and pixel functionality via a third party
    • Extend the attribution window to 28 days
    • Install an extra piece of test code

     

    A media agency receives the following client brief:

    • Objective: Awareness of a new shampoo line
    • Audience: Men ages 25-54, previous purchasers of shampoo
    • Reach goal: 50%
    • Additional information: Brand has purchase information from its previous line of shampoo

     

    Which three options can help the advertiser meet its goal? (Choose 3) 

    Select All Correct Responses

    • Gender
    • Custom Audience
    • Lookalike Audience
    • Age
    • Interests

     

    A client is launching a video campaign for an upcoming holiday sale with a goal of conversions. The campaign reaches four different groups of people in four ad sets. These ad sets consistently under-deliver on their daily budgets. Ads Manager has issued a warning regarding audience overlap.

    The ad sets are as follows:

    • Past online purchasers (last 120 days)
    • Website visitors
    • Cart abandoners (last 60 days)

     

    What should the buyer change to reduce overlap? 

    • Place all audiences into one ad set
    • Create custom events on the Facebook pixel
    • Exclude past purchasers from campaign audiences
    • Switch the video creative

     

    A pool accessory advertiser wants to generate online sales to new customers of its top-selling products. On average, 80% of people who visit the website buy an item. The company features the entire catalog on the website with category-level product sets and has confirmed that the Facebook pixel is working. The company launches a campaign with the following parameters:

    • Objective: Conversions
    • Optimization: Conversions
    • Duration: June 1 to June 30
    • Audience: 5 mile radius of 20 store locations
    • Budget: $5,000,000
    • Bid cap: $300
    • Creative: Single images of each product

    One week after the campaign launched, the company has only spent 5% of budget. Ads Manager is warning that the audience size is too small.

     

    Which is the appropriate adjustment the advertiser should make?

    • Change the radius around store locations to 1 mile
    • Change to Catalog Sales objective with a broad audience
    • Change optimization from conversions to value
    • Change the bid cap to $150

     

    A skin care company that sells a variety of products (primarily online) has recently launched a new subscription-model skin-care package and would like to encourage people who have bought products from them before to subscribe. Each subscription has a 90-day supply and a 6-month minimum contract. The company’s website has the Facebook pixel installed with the following standard events: Home Page, Product Page(s), Add to Cart, Purchase.

     

    What audience would be most appropriate to help them generate subscription sales? 

    • Men and Women 25-43
    • Custom Audience of previous purchasers
    • Lookalike Audience, based on previous purchasers
    • Women 30-55

     

    Refer to the chart.

    Ad NameReachCost per

    result

    Amount

    spent

    Avg. % of

    video viewed

    Estimated Ad Recall Lift (People)Purchase

    (Facebook Pixel)

    CPC (All)Post

    engagement

    Ad 1607,887$ 0.00$ 863.4257.7163,4003$ 0.03264,344

     

    An advertiser is launching a campaign to educate people on its new products. The products are complex and require more detailed explanation than possible in the ads. So the advertiser needs to direct people to a microsite to learn more about the products. The advertiser’s goal is to direct as many people as possible to this information within its limited budget.

     

    Which metric should the advertiser optimize? 

    • CPC (cost per click)
    • Post engagement
    • Estimated ad recall
    • Purchase

     

    A retail client is trying to upsell past purchasers of rain coats to buy rain boots. The client has the Facebook pixel installed on the site and a product catalog set up with product sets by category. The client wants to maximize purchases onsite during spring. From previous campaigns, the advertiser has learned:

    • Previously viewed items tend to have a 2x conversion rate
    • Sale of rain coats increases 4.5x during inclement weather
    • The most successful targeting tactic is retargeting based on browsing behavior

     

    Which type of creative should the client use for this campaign? 

    • Additional images of rain coats
    • Images from a relevant product set
    • Images of any previously viewed product
    • Images identified by the algorithm for broad audiences

     

    A number of companies wish to create Facebook advertising campaigns to reach people over the legal age in Canada.

     

    Which of the following would violate Facebook ad policies? 

    • A craft brewing company with high alcohol content beer
    • A home delivery app for cannabis products
    • A dating service company that has received prior permission from Facebook
    • An influencer that has a branded content partnership with a credit card company

     

    A client appoints a new agency and wants to share its existing Facebook pixel.

     

    Which tool should the client use? 

    • Business Manager
    • Ads Manager
    • Audience Insights
    • Pixel Helper

     

    A retail brand launches a new e-commerce website and wants to begin advertising its product on Facebook and Instagram. The brand uses Business Manager and has connected a Facebook Page to it.

    After launching its campaign with placement optimization, the brand notices that users cannot click through to its Instagram account from its Instagram ad.

     

    What are two possible causes of this issue? (Choose 2)

    Select All Correct Responses

    • The Instagram business profile and Facebook Page are not connected
    • The Instagram account is not linked to the Business Manager
    • The Instagram account has fewer than 200,000 followers
    • The Instagram business profile was not selected at the ad level

     

    A large retailer has set up a campaign using the Reach objective with the following characteristics:

    • Duration: The campaign launched two weeks ago and is ending in one week
    • Placements: Facebook News Feed and Audience Network

    The retailer notices that mobile is performing better than desktop but the overall frequency is too high, and the campaign is delivering at a lower rate than expected.

     

    What should the retailer do to increase reach and lower costs? 

    • Remove Facebook News Feed and add Instagram Stories
    • Use all available placements
    • Switch to the Brand Awareness objective
    • Remove desktop placements

     

    A media buyer is responding to a request for proposal from a popular magazine website with the following details:

    • Goal: Increase monthly visitors to the website
    • Audience: Males 18-45
    • Creative assets: Video and images carousel available
    • Additional information: Custom Audience available

     

    Which optimization should be used to achieve the business goal? 

    • Impressions
    • Link clicks
    • Daily unique reach
    • Landing page views

     

    A beverage brand needs to generate awareness for one of its popular beverages. The brand measures success by ad recall at each stage of the campaign and must be able to increase spend if positive results occur.

    • Audience: Males 18-35, living in cities
    • Budget: $1,000,000 USD
    • Format available: Video

     

    Which objective should be recommended? 

    • Engagement
    • Video Views
    • Brand Awareness
    • Store Traffic Objective

     

    A large retail advertiser with more than 5,000 products wants to upsell to consumers who have purchased products on its website. The retailer needs to reach customers who viewed products on the website and did NOT purchase any product. The retailer wants to dynamically retarget this audience.

     

    Which objective should be selected when setting up this campaign? 

    • Conversions
    • Traffic
    • Lead Generation
    • Catalog Sales

     

    A new frozen yogurt store opens in a small town’s retail center. The store needs to understand how its Facebook ads impact frozen yogurt sales.

     

    What should the shop use to measure these in-store purchases? 

    • Facebook pixel
    • Store Traffic objective
    • Offline Conversions
    • Catalog

     

    A client has launched a week-long campaign using the reach and frequency buying type and needs to deliver the ads in a sequence. There are three ads for the sequence, and the reach has been set to 60% with a frequency cap of two per seven days. The client is unable to get all three ads on the sequencing.

     

    What is causing the client’s problem? 

    • The reach is insufficient
    • The buying method is incorrect
    • The ad has not been uploaded properly
    • The frequency cap is insufficient

     

    An online clothing store launched a campaign using the Conversions objective 2 weeks ago and is seeing mixed results. The store is optimizing for Purchases. The goal is to maximize ROAS (return on ad spend) while keeping the CPA below $110. Budget is unlimited as long as the buy yields at least 1.5x ROAS. So far, the advertiser has been testing different cost controls at equal budgets. The results are listed below.

    Ad SetMedia SpendBid StrategyCPAROAS
    1$12,000Lowest Cost$651.45x
    2$8,500$110 Bid Cap$851.6x
    3$6,000Lowest Cost$601.3x
    4$2,500$110 Target Cost$1152x

     

    Which change should the advertiser make to achieve its goal? 

    • Decrease budget against ad set 1
    • Increase bid and budget against ad set 2
    • Increase budget against ad set 3
    • Increase target cost against ad set 4

     

    A retailer launches a campaign to generate sales of a new furniture line.

    Campaign details are as follows:

    • Budget: $100,000 lifetime budget
    • Flight: 10 weeks
    • Audience: US, English language, Women ages 25-34; Website Custom Audiences: purchasers, abandon carts and product page visits from the past 90 days
    • Objective: Conversions
    • Optimization for ad delivery: Conversions
    • KPI: Cost per conversion
    • Conversion window: 1-day click or view

    The campaign launched yesterday and has served a few impressions but has minimal spend.

     

    Which action should the retailer take for the campaign to start spending? 

    • Optimize for impressions
    • Optimize for landing page views
    • Change to Reach objective
    • Decrease the budget

     

    A gaming client wants to maximize its return on ad spend for a given campaign.

    • Ad set 1
      • Spend: $5,000
      • Conversion value: $1,000
    • Ad set 2
      • Spend: $50,000
      • Conversion value: $100,000
    • Ad set 3
      • Spend: $20,000
      • Conversion value: $60,000

    What change should be made to achieve its goals?

    • Lower the bid on ad set 3
    • Shift budget into ad set 1
    • Raise the bid for ad set 2
    • Shift budget into ad set 3

     

    A client launched a campaign using the Conversions objective. The goal was to increase product purchases across a period of 30 days. The setup was as follows:

    • Bid cap: $28
    • Daily budget: $200
    • Optimization: Purchase event

    The campaign has been underdelivering for six days with 10 purchases, with a cost per purchase of $25.

     

    Which two adjustments should be made to improve purchase performance? (Choose 2) 

    Select All Correct Responses

    • Switch to accelerated delivery
    • Decrease the budget to control return on ad spend
    • Change the optimization event
    • Use cost cap

     

    A client is launching a campaign on Facebook. It wants to understand how many people clicked through to go to its website.

    Which of the following metrics would give the client the most specific data point?

    • Clicks (All)
    • Unique clicks
    • Outbound clicks
    • Link clicks

     

    An app developer has a mobile game that monetizes through in-app purchases. A large number of players are making payments, but the players quit engaging with the game after a few days. The developer decides it needs to mitigate both CPI and ROAS when buying media to account for the expected low LTV. This means that the developer buys for 20% ROAS by Day 7 and wants to maintain an average $5 CPI across all campaigns.

     

    As a test, the developer wants to see if the LTV can be improved by buying slightly more expensive installs. The developer runs a Multi-cell lift test holding audiences, creatives and budgets constant across the two. In cell 1, the developer buys against the 20% Day 7 ROAS goal and $5 CPI, and in cell 2, buys only for the 20% goal ignoring CPI. The results are below:

    Test cell$ SpendCPICPA(cost per engagement)D7 ROASAdditional CPAAdditional ROAS% Lift in purchases
    Cell 1 (ROAS and CPI)$10,000$4.83$79.3622.5%$5.500.22x102%
    Cell 2 (ROAS only)$20,000$5.31$67.3021.1%$5.150.28x194%

     

    What should the developer do to maximize ROAS?

    • Optimize both for CPI and ROAS
    • Decrease CPI threshold and continue optimizing for both
    • Increase CPI threshold and continue optimizing for both
    • Optimize only for ROAS

     

    A retail advertiser launched a campaign in January with the following setup:

    • Campaign objective: Catalog Sales
    • Optimization event: Purchase
    • Buying type: Auction
    • Bid cap: $20
    • Products in catalog: 70

    The advertiser notices that the campaign did not spend the whole budget in March. However, the ROAS is still above the goal.

    Refer to the following report:

    MonthWebsite conversionsAd set lifetime budgetAmount spentCPAROAS
    January1,340$20,000$20,000$14.94.9x
    February1,134$20,000$20,000$17.64.1x
    March1,030$24,000$20,577$19.93.6x

     

    What should the advertiser do to avoid underspending in April? 

    • Remove products from the catalog
    • Choose a different optimization event
    • Switch to a daily budget
    • Increase the bid cap

     

    A store has budgeted $4,500 for its monthly promotion and has a daily budget of $150. The store spends its daily budget in full on weekends. The promotion overall is currently $200 under budget due to underspend on weekdays.

     

    What should the media buyer do for next month’s campaign to make sure the promotion spends its full budget evenly throughout the flight? 

    • Increase daily budgets on weekends
    • Schedule ads to only run during store business hours
    • Change from daily to lifetime budget
    • Decrease campaign bids on the weekend

     

    Facebook Blueprint Test taker tips

     

    Testing Experience

     

    More info about this certification: facebook.com/business/learn/certification/exams/410-101-exam?ref=ens_rdr

     

    Facebook Blueprint Certifications:

    • 100-101 Facebook Certified Digital Marketing Associate
    • 200-101 Facebook Certified Marketing Science Professional
    • 300-101: Facebook Certified Creative Strategy Professional
    • 400-101: Facebook Certified Media Planning Professional
    • 410-101: Facebook Certified Media Buying Professional

     

    Get certified in Facebook Blueprint !

     

     

    Filed Under: Certifications

    Hubspot Platform Consulting Certification Exam Answers

    5 August, 2020 Por Vicen Martínez Arias

    Hubspot Platform Consulting Certification Exam Answers

    Hubspot Platform Consulting Certification Exam Answers

    Exam

    • There are 45 questions.
    • It should take 1 hour to complete.
    • You must answer 32 questions correctly to pass.
    • You must wait 12 hours between attempts.
    • You have 3 hours to finish the exam.

     

    Get certified in Hubspot Platform Consulting Now!

     

    A platform refers to:

    An individual company’s tech stack

    A collection of technology tools that help businesses to operate

    A collection of SaaS apps

    All of the above

     

    Which of the following statements about app turnover is most accurate, according to Blissfully’s 2019 SaaS Trends Report?

    App turnover was higher than employee turnover

    App turnover was lower than employee turnover

    App turnover increased as employee turnover increased

    If the app turnover rate increases, employee turnover should also increase

     

    Which of the following is true, based on the interview with Blissfully CEO Ariel Diaz?

    As companies grow, their platforms also grow in complexity.

    A significant portion of any company’s business platform will be different within 2 years.

    Leaders often unilaterally add technologies that don’t necessarily fit together.

    All of the above

     

    True or False? Having more billing owners makes it easier for a company to manage its technology stack or platform.

    True

    False

     

    True or False? According to Blissfully’s report, as company size increases, the number of billing owners also tends to increase.

    True

    False

     

    Which of the following statements about technology audits is accurate?

    Partners should strictly avoid performing technology audits for the clients, and focus on hands-off consulting and guidance

    Partners should always try to replace their client’s existing technology platform at the start of a project

    Partners could provide platform auditing both as a standalone service and as an addition to existing services

    Platform auditing is extremely easy for companies to do internally, and partners’ auditing services are only required for larger firms with greater access to resources

     

    True or False? Partners should avoid collaborating with other partners to meet client needs.

    True

    False

     

    With a Solution Partner’s help for platform consulting and auditing, a client will be able to:

    Save time by having the partner run the platform audit

    Save money by identifying apps that aren’t providing sufficient ROI

    Cancel multiple software contracts easily and without pain

    Save more than 50% of last year’s platform budget

    A & B

     

    In comparison to the traditional platform consulting playbook, the approach recommended by HubSpot is to focus on:

    Focus on how, where, and when an app is used in a business process, rather than the raw number of apps

    Focus on how ingrained an app is in the business’ operations, and how much it would cost to move to a different system

    Focus on identifying each app’s potential to meet more than one need for a company

    All of the above

     

    True or false? HubSpot’s approach to platform consulting values quality over quantity.

    True

    False

     

    By discussing platform consulting with your clients, you can:

    Demonstrate business acumen and build brand-equity

    Build long-term trust

    Convince the client to sign a larger contract

    Convince the client to shift their entire platform to HubSpot

    A & B

     

    Which of the following is NOT a good question to ask your client in your platform audit?

    How, where, and when is a given app used?

    What metrics can be tracked through a given app?

    How quickly do you want to reduce the number of apps your company is using by 50%?

    What objects does this app touch most frequently?

     

    Scenario: A client’s CEO wants to replace their CMS (Content Management System) within one month because it isn’t meeting all of the organization’s needs. When you interview the day-to-day users, you realize that the CMS is deeply ingrained into the company’s business process, and is being used heavily. You know that it will likely take over 6 months, at the very least, to replatform to a new CMS. What should you tell the client’s CEO?

    Be straightforward with the CEO. She may not be satisfied with the CMS, but it’s too deeply ingrained to replace quickly. It will take time and money to properly replace it with a new CMS.

    Decline the project and move on. Let the CEO know you cannot meet their timeline, and therefore they aren’t a good fit for your services. Tell the CEO to buy a HubSpot technical consulting package.

    Tell the CEO to buy a HubSpot technical consulting package.

    Tell the CEO that they should forget about replacing the CMS, and should focus on replacing their CRM system instead.

     

    Which of the following is NOT a good question to ask your client in your platform audit?

    How much would it cost to move to a different system?

    If this app were removed, what processes would be disrupted?

    How much are competitors charging for this same functionality?

    None of the above. They’re all good questions.

     

    Scenario: A client’s Sales VP wants your help to implement Salesforce for their team’s CRM needs, but they already have an instance of HubSpot CRM and Sales professional that one of their Sales divisions is using. The Sales VP is simply unaware of HubSpot’s CRM and sales tools, and hasn’t considered the costs and benefits of getting more HubSpot Sales seats vs. a new Salesforce instance. What should you do?

    Remind the Sales VP about the existing HubSpot Sales + CRM instance, and remind her of its capabilities. Ask if there is a specific reason they need Salesforce rather than what they already have, and suggest doing a cost benefit analysis that includes not only the price of both tools, but also how ingrained the existing HubSpot Sales tool is, and what it would cost in terms of time/money to implement Salesforce.

    Remind the Sales VP gently, but remember that your job is to implement what the Sales VP needs in order to maintain a productive business relationship. Don’t linger on the topic and risk offending her. Skip over doing any kind of discovery, and move on towards implementing Salesforce. This is a large company, and it won’t hurt them too much if they have more than one tool for doing the same thing.

    Suggest that the Sales VP forego the CRM idea altogether. Their team is too disorganized to benefit from a CRM, and are better off organizing their process in excel. Don’t mention the limited HubSpot instance their team is already using, because you want to avoid muddying the waters too much with complexity. Focus on Sales consulting, and try and convince the Sales VP to look beyond the need for a CRM.

    Take an educational approach towards consulting them on this issue, rather than pushing for any particular solution aggressively at first. Find out if it makes monetary and temporal sense to expand the existing HubSpot Sales instance vs. implementing Salesforce. Once you’ve made your decision regarding what’s best for their tech stack, remind the client that they’re obligated to follow your recommendations if they wish to retain you as a partner.

     

    True or False? After you’ve performed a few platform or tech stack evaluations, you can skip over the discovery questions and jump to solutions quicker for each subsequent client your firm works with.

    True

    False

     

    True or False? Proactive conversations are planned ahead of time, allowing you to gather adequate background information and prepare appropriate questions for your platform conversation with your client.

    True

    False

     

    True or False? It is ideal to have all technology stakeholders and billing owners at your client’s company join your platform conversations.

    True

    False

     

    Which of the following is NOT a best practice for stakeholder calls on the topic of platform auditing?

    Center the conversation around the business process

    Center the conversation around their specific CRM product

    Ask specific questions to get to technology-business impact

    Conclude with data-supported recommendations

     

    Scenario: You’re discussing platform goals with your prospect for the first time, and they suddenly start expressing doubt about some of the ideas you’ve suggested. While it seemed like they were initially excited about cancelling unnecessary SaaS app subscriptions, they’re worried about the downstream impact on their business. How do you reassure them and avoid derailing your discussion?

    Remind them that this is just an exploratory discussion, and that you won’t make any decisions without thoroughly understanding each app’s use case within their platform

    Remind them that they’re losing money because of unnecessary app subscriptions, and need to act decisively to save their company time and money

    Share a scary story with them about how a business lost hundreds of thousands of dollars because of unnecessary app subscriptions

    If they’re having doubts, they might not be a good fit for your service. Tell them to reach out to you when they’re confident they want to move ahead and remove unnecessary apps from their platform

     

    Why are clients sometimes uncomfortable discussing the “why” behind a particular business process, and more comfortable discussing individual technologies?

    They may not understand the value of a platform audit yet. Take time to educate them on the benefits of platform auditing

    They might be unclear as to why they need to do an audit if they already feel strongly about removing/adding a particular app from/to their platform

    They might be unaware of opportunities to integrate a given technology with HubSpot

    All of the above

     

    True or False? Reactive conversations require you, the Solutions Partner, to defend HubSpot’s platform, technology, and services against negative perspectives, no matter what the perspective is.

    True

    False

     

    Scenario: You’re halfway through an important discovery conversation with your client’s entire team of stakeholders. Suddenly, the Sales Director interrupts with a question about whether they can transition their entire sales organization to Sales Hub from a legacy CRM. This is a pivotal moment in your relationship with this client, but you weren’t prepared to answer this question. How should you react to avoid derailing the conversation while still keeping the client interested in Sales Hub?

    Explain that you’ll reach out to them privately to continue this discussion, but you’re not prepared to have this conversation yet, and don’t want to give them false information.

    Ignore the question and transition to discussing the CMS Hub, which is a product you’re more familiar with and more prepared to discuss.

    Ask the Sales Director if she would be willing to tell you more about how their current CRM fits into their business process, and express your willingness to discuss how Sales Hub could potentially play a role.

    Attack the credibility of their legacy CRM immediately, and recite memorized soundbites about the power of Sales Hub.

     

    True or False? A need gap analysis is just another term for a sales demo. Your goal is to replace all non-HubSpot technologies with HubSpot technologies.

    True

    False

     

    Research shows that clients are most successful on HubSpot when they have between ___ and __ integrations.

    7 and 10

    3 and 2

    40 and 57

    77 and 110

     

    Scenario: After understanding your client’s platform in detail, you’re ready to make recommendations about integrating, replacing, or keeping various technologies. Even though the client wants to completely transition away from their legacy CRM tool, you don’t think that’s an effective solution, given how deeply the legacy CRM is ingrained in their business operations. Which one of the following could be a prudent recommendation and rationale in this situation?

    Because it would cost too much time and money to completely replace the legacy CRM at the moment, you can help the client develop a plan to gradually transfer to a new CRM system. In the meantime, if key stakeholders are eager to benefit from certain features in the new CRM, they could try running a small test pilot with just a few users to see if the new tool could have a positive impact. Provide data to help the client make a more educated and measured decision.

    The client’s wishes matter more than any analysis you’ve performed. Regardless of whether or not it’s too expensive to transition to a new CRM, your role is to help make it possible for the client. Rather than trying to challenge the client’s wishes, help them design a plan that would enable them to transition away from the legacy CRM as quickly as possible, even if all stakeholders don’t understand the full downstream impact of this change yet.

    Pivot to discussing another platform technology, given that the CRM issue is obviously generating some tension. The best strategy is to divert the client’s attention to a more easily resolvable problem, and hopefully they’ll forget about the CRM issue and shift their focus entirely.

    Resign from the project, and recommend that the client hire another firm to meet their requirements, because any and all conflict is potentially damaging to your firm’s recommendation.

     

    True or False? Data shows that more integrations with HubSpot lead to better long term results for HubSpot customers, so you should always push your clients to pursue as many integrations as possible.

    True

    False

     

    True or False? Integrating two technologies can never negatively impact a client’s data integrity, so you should always recommend integrating as many technologies as possible.

    True

    False

     

    True or False? Even if two different technologies used by the client perform a similar function, you may want to avoid consolidating them if both are deeply ingrained in certain client business processes.

    True

    False

     

    True or False? If a technology provides a key functionality that HubSpot does not offer, you’re better off recommending that the client eliminate the technology from their platform.

    True

    False

     

    True or False? If a non-HubSpot technology provides a key functionality that HubSpot already includes at no extra cost to the client, you may want to explore the possibility of replacing the technology with HubSpot’s solution.

    True

    False

     

    Which of the following is NOT one of the recommended key variables you should use to prioritize your platform recommendations for clients?

    ROI

    Time

    Available resources

    Metaphysical preparedness

     

    True or False? All HubSpot integrations are designed to take less than 10 minutes to set up, so you shouldn’t worry about this when making recommendations to your clients.

    True

    False

     

    Which of the following is a valid reason to consider time as a factor in determining the relative priority of an integration?

    HubSpot native integrations are always faster to install than custom integrations.

    A native integration may require you to fire employees who are no longer required to maintain the custom integration.

    A native integration may require training employees to work from a new system, whereas custom integrations may just pass data along.

    Technology is advancing at a very fast pace, and AI-driven integrations will replace ALL native integrations within a short period of time.

     

    True or False? Only highly technical organizations can effectively manage integrations or audit their platform.

    True

    False

     

    True or False? If the client is considering using PieSync or another iPaaS solution, you should make sure their IT team has the necessary bandwidth to oversee the solution.

    True

    False

     

    Scenario: A client needs you to build a custom integration between HubSpot and their proprietary data analysis technology. You realize that while your firm has the resources to successfully complete one part of the project, you’ll need someone with a data science background to help with the second part of the development work. One of your fellow Solutions Partners is a good fit for this requirement. What should you do?

    Consider the possibility of designing a mutually beneficial project plan with your fellow partner to help the client see success.

    Figure out how to handle all aspects of the project yourself. Your firm should be able to do everything by itself, without asking for help.

    Quit the project, because partner with another firm is a sign of weakness.

    Report the client to HubSpot and have them blacklisted.

     

    True or False? You can avoid derailing the sales or consulting process by proactively bringing key people up to speed right from the beginning of the process.

    True

    False

     

    Which of the following does NOT accurately describe a need-gap analysis?

    An opportunity to show the prospect or client precisely how HubSpot’s platform ecosystem will support their goals and solve their business problems

    A diagnostic approach for determining what client needs you need to address

    A method of determining how much to charge the client for a retainer in the future

    A part of your due diligence to accurate assess your client’s needs

     

    True or False? The less expensive technology is always the better choice, when picking between two technologies that perform virtually the same function.

    True

    False

     

    Which of the following is a benefit associated with educating your prospect or client early in the sales or consulting process?

    Level setting with all stakeholders

    Setting the stage for a need-gap analysis

    Differentiating HubSpot and your consulting service from the competition

    All of the above

     

    True or False? In the context of your client’s tech stack, the term “platform” is not the same thing as the HubSpot platform, which refers to HubSpot’s ecosystem of connected apps.

    True

    False

     

    Which of the following is an example of an internally-facing team at a company?

    HR

    Sales

    Customer Success

    Customer Support

     

    Which of the following is NOT a good description of a flywheel and/or the flywheel model?

    A cyclical buyer’s journey

    An energy-efficient wheel that spins faster when you add force and remove friction

    A reference to HubSpot’s obsession with frisbees

    A more accurate model than the traditional funnel model

     

    Which of the following is a key benefit of HubSpot’s app marketplace?

    Clear context for more informed integration decisions, including pricing information, data flow structure, and demo videos

    Easy discovery of relevant apps for HubSpot users

    Decreased friction and improved discoverability for app developers

    All of the above

     

    Get certified in Hubspot Platform Consulting Now!

    Filed Under: Certifications

    HubSpot Reporting Certification Exam Answers

    5 August, 2020 Por Vicen Martínez Arias

    HubSpot Reporting Certification Exam Answers

    HubSpot Reporting Certification Exam Answers

    Exam

    • There are 60 questions.
    • It should take 1 hour to complete.
    • You must answer 45 questions correctly to pass.
    • You must wait 12 hours between attempts.
    • You have 3 hours to finish the exam.

     

    Get certified in HubSpot Reporting Now!

     

    The Golden Circle is a framework invented by Simon Sinek that helps organizations:

    set and track ambitious business goals.

    visualize their long-term, mid-term, and short-term goals.

    explore their brand identity beyond just the products they offer.

    prioritize their different business goals.

     

    Fill in the blank: SWOT analysis is ________

    a program and strategy you implement to speed up your flywheel.

    the result of a company’s efforts to gather and analyze information about its industry, business environment, competitors, and competitive products and services.

    a technique used entirely for visualization purposes, to envision the impact of forces and friction on a flywheel.

    used to identify an organization’s strengths and weaknesses, opportunities and threats.

     

    SMART goals are:

    Source, Measurable, Attractive, Relevant, and Timely

    Specific, Measurable, Attainable, Relevant, and Timely

    Sustainable, Measurable, Attainable, Relevant, and Timely

    Source, Medium, Attainable, Relevant, and Timely

     

    Fill in the blank: When making data-driven decisions, objectives are statements ________.

    that define the qualitative outcome of your goal.

    that define the quantitative outcome of your goal.

    you use to benchmark and monitor the progress toward your key result.

    you use to benchmark the performance of every individual contributor.

     

    Fill in the blank: Data literacy is the ability to __________.

    design accessible charts and graphs to communicate trends, outliers, and patterns.

    read, write, and communicate data in context.

    eliminate silos from your organization.

    read data in context.

     

    Fill in the blank: Integrations are ___________.

    the way your data is structured by the software you use.​

    a series of rules that allow for an application to extract and use information from a piece of software in their own application.

    used to connect your software to third-party applications so they can share information.

    the more bite-sized data tables your CRM breaks your data into to streamline storage, management, and reporting.

     

    What are APIs?

    APIs are a group of technology-based tools that help businesses to operate effectively, market efficiently, and enable sales and service teams to provide an optimal customer experience.

    APIs are an all-in-one event software that enables the delivery of unique attendee experiences through intelligent, personalized, and intent-based engagement.

    APIs are a series of rules that allow for an application to extract and use information from a piece of software in their own application.

    APIs are a full platform of marketing, sales, customer service, and CRM software — plus the methodology, resources, and support — to help businesses grow better.

     

    Fill in the blank: An iPaaS solution is a __________.

    series of rules that allow for an application to extract and use information from a piece of software in their own application.

    graphic that shows just how many companies are vying for your attention.

    cloud-based platform that connects various applications, systems, and technologies within the cloud or on-premise.

    group of technology-based tools that help businesses to operate effectively, market efficiently, and enable sales and service teams to provide an optimal customer experience.

     

    What is a tech stack?

    A cloud-based platform that connects various applications, systems, and technologies within the cloud or on-premise.

    A series of rules that allow for an application to extract and use information from a piece of software in their own application.

    A group of technology-based tools that help businesses to operate effectively, market efficiently, and enable sales and service teams to provide an optimal customer experience.

    A technology for managing all your company’s relationships and interactions with customers and potential customers.

     

    What is the HubSpot App Marketplace?

    An app ecosystem that connects you with over 300 integrations and a host of certified app partners to maximize the impact of your tech stack.

    An app ecosystem that connects your to thousands of agencies, service providers, tech consultants, and expert professionals who have the credentials and experience to bring your vision to life.

    An app ecosystem is a group of technology-based tools that help businesses to operate effectively, market efficiently, and enable sales and service teams to provide an optimal customer experience.

    An online shop where you can buy CDs that enable you to download HubSpot directly to your device.

     

    What are the benefits of running regular tech stack audits? Select all that apply.

    Save employees time

    Save money on apps

    Maintain a single source-of-truth for data

    Consolidate apps

     

    Fill in the blank: Objects are _____________.

    metrics that track anytime someone has an interaction to with your website or assets, such as page views, form submissions, or email clicks.

    the bite-sized data tables databases split data into to streamline storage, management, and reporting.

    a material thing that can be seen and touched.

    a series of rules that allow for an application to extract and use information from a piece of software in their own application.

     

    Fill in the blank: Events ___________.

    track anytime someone has an interaction to with your website or assets.

    are the bite-sized data tables databases split data into to streamline storage, management, and reporting.

    are tags you can add to the end of the URLs of your marketing or promotional efforts.

    track an output of something that has already happened.

     

    Which HubSpot reporting tools would help you best analyze the performance of your HubSpot pages and blog posts over time?

    HubSpot Report Builder

    HubSpot Website Analytics

    HubSpot Traffic Analytics

    HubSpot Campaign Analytics

     

    What is reporting?

    The process of detecting and correcting inaccurate records from a table or database.

    The process of compiling and organizing your data into accessible charts and graphs to communicate trends, outliers, and patterns.

    The written or spoken summary of the strategic, operating, or financial data of your business.

    The process that helps you review and invest in your customer experience in this age of the empowered buyer.

     

    What is data visualization?

    The written or spoken summary of the strategic, operating, or financial data of your business.

    The process of compiling and organizing your data into accessible charts and graphs to communicate trends, outliers, and patterns.

    The process of detecting and correcting inaccurate records from a table or database.

    The process that helps you review and invest in your customer experience in this age of the empowered buyer.

     

    True or false? When presenting your data on a bar chart, it’s effective to alter your axes so your audience only needs to see the necessary information.

    True

    False

     

    What are the disadvantages to using pie charts? Select all that apply.

    Pie charts do not showcase changes over time well.

    Pie charts are not available in the HubSpot Report Builder.

    Pie charts do not give you enough white space to accurately represent your data with notes.

    Pie charts make it difficult to analyze data sets of equal or similar value.

     

    Fill in the blank: The purpose of the HubSpot analytics tools is to: ___________.

    dig into trends and determine which initiatives are creating the highest return on investment.

    help you decide what metrics should appear on your dashboard by offering several standard reports to answer industry-specific questions.

    measure the effectiveness of your marketing campaigns by providing HubSpot information about visitors accessing your site through the URL.

    analyze your object data, including contacts, companies, deals, tickets, activities, products, or feedback submissions.

     

    Fill in the blank: The silo mentality is ___________.

    when the management of a customer or account moves from one team or department to another.

    a process where an organization listens to complaints or grievances to improve its products or customer service.

    a process where a company listens to employees’ complaints or grievances, instead of their customers and uses that feedback to improve its products or customer service.

    a mindset present when certain departments or sectors do not wish to share information with others in the same company.

     

    How can managers prevent silos from occurring at an organization?

    Managers cannot prevent silos from occurring at an organization. They are inevitable.

    By creating their own set of goals, independent of other departments, for their team to align behind.

    By creating a culture transparency and collaboration by aligning their teams under shared vision and set of goals.

    By only communicating with their team when it’s necessary to prevent information overload.

     

    What negative impact(s) can silos have on your organization? How can silos negatively impact your organization? Select all that apply.

    Reduce overall operational efficiency

    Lower team morale

    Contribute to the demise of a productive company culture

    Add force to your flywheel

     

    True or false? HubSpot invented the flywheel.

    True

    False

     

    Fill in the blank: If you create a psychologically-safe working environment at your organization, team members are more likely to __________.

    speak less openly and argue against the ideas of other teams and departments.

    speak openly and contribute their ideas freely.

    take less risks around each other, leading to a culture that provides more consistent results.

    take needless risks, leading to bigger wins but also greater losses.

     

    What is another name for negative feedback loops?

    Positive Feedback Loops

    Friction

    Voice of the Customer Optimization

    Force

     

    What does your business do in the attract stage of the inbound methodology?

    You build lasting relationships with people by providing insights and solutions that align with their pain points and goals.

    You use your expertise to create content and conversations that start meaningful relationships with the right people.

    You manage the handoff of a customer or account from sales to service.

    You provide an outstanding experience that adds real value, and empowers people to reach their goals and become promoters of your company.

     

    Fill in the blank: Growth hacking is the process of __________.

    experimenting to explore observations and answer questions.

    identifying the best strategies to cut superficial costs and make your position within your organization appear to be crucial.

    running experiments aimed at building and maintaining a company’s customer base.

    grooming your at-home garden and trimming back any unnecessary stalks or growth.

     

    A/B testing is available in which HubSpot tools? Select all that apply.

    CTAs

    Sequences

    Workflows

    Email

     

    Which of the following is NOT a step when running a marketing experiment?

    Revise your test

    Determine your objective

    Create a prediction

    Interpret your results

     

    True or false? You can test both large and small elements in your marketing with A/B testing.

    True

    False

     

    What type of data do analytics platforms like HubSpot log where visitors are coming from?

    Source data

    Engagement data

    Website data

    Conversion data

     

    What data do entrances show?

    Every time the HubSpot tracking code is loaded on your website.

    The number of sessions ended on a particular page.

    The number of sessions on your site that were initiated on a particular page.

    You where your visitors are coming from before visiting your site.

     

    Fill in the blank: Exit rate shows the percentage of sessions _________.

    that started on a particular page.

    started and ended after 30 minutes of inactivity.

    who land on a particular page on your website and then leave.

    that ended on a particular page.

     

    If a contact has the original source of referrals in HubSpot, that means the contact first accessed your site from:

    A link on a different website

    Your pay-per-click ads

    Directly typing your URL into their browser

    A search engine like Google or Bing

     

    If a contact has the original source of “offline sources” in HubSpot, that means the contact was first added to your database through:

    Your tracking URLs

    An import, an API, or manually

    Your pay-per-click ads

    A link on another website

     

    What is sales enablement?

    The methodology that prioritizes the needs, challenges, goals, and interests of individual buyers.

    The process of selling web-based software to clients.

    The approach your business takes to provide sales with the resources they need to effectively sell.

    The process of designing and conducting experiments to optimize and improve the results of a target area.

     

    Which of the following topics are beneficial to review at a smarketing meeting? Select all that apply.

    Strategy or trend spotlights

    Team champions

    Performance of sales enablement efforts

    Review of SLAs

     

    Fill in the blank: The purpose of smarketing meeting is to ___________.

    Bring your sales and marketing teams together to collaborate on a shared project and solve problems.

    Compare marketingsperformance against that of sales to determine who gets the larger cut of the next quarterly budget.

    Create an open forum where both marketers and sales reps make suggestions to the teams in product to determine which products get built for customers next.

    Use post-its to map out your entire customer journey and flywheel.

     

    When would you use a contact create attribution report?

    To understand which marketing and sales activities are generating revenue for your business.

    To analyze your object data, including contacts, companies, deals, tickets, activities, products, or feedback submissions.

    To analyze the conversion rates between lifecycles or deal stages.

    To analyze the interactions that led to conversions on your website.

     

    What is the purpose of a multi-touch revenue attribution report in HubSpot?

    To analyze the conversion rates between lifecycles or deal stages.

    To understand which marketing and sales activities are generating revenue for your business.

    To analyze the interactions that led to conversions on your website.

    To analyze your object data, including contacts, companies, deals, tickets, activities, products, or feedback submissions.

     

    Which of the following is an example of a lagging indicator?

    Meetings scheduled

    Deals won/lost

    Demos or sales presentations

    Referral requests

     

    Which of the following is an example of a leading indicator?

    Churn rate

    Calls made

    Average days to close

    Number of new customers

     

    If 90–100% of your salespeople are hitting quota, you should look into your metrics. Which of the following may be a reason for such high quota results?

    Your business is growing.

    Your sales quotas may be too high.

    You have too many sales reps on your sales team.

    Your sales quotas may be too low.

     

    Fill in the blanks: You can analyze the performance of ____, ____, and ____ in the Sales Content Analytics.

    documents, tasks, sequences

    sequences, playbooks, tasks

    sequences, templates, playbooks

    documents, templates, sequences

     

    True or false? The create date property on your deal records in HubSpot is auto-populated for you.

    True

    False

     

    Customer satisfaction surveys in HubSpot track which customer sentiment metric?

    Customer Satisfaction Score (CSAT)

    Customer Effort Score (CES)

    Net Promoter Score (NPS)

    Customer Lifetime Value (CLV)

     

    Which customer sentiment metric is the strongest predictor of future purchase behavior?

    Customer Satisfaction Score (CSAT)

    Customer Effort Score (CES)

    Net Promoter Score (NPS)

    Customer Lifetime Value (CLV)

     

    How do you calculate customer lifetime value?

    You’ll need to audit the expenses of all of your customer success efforts. Once you add all expenses into one sum, you can divide that value by your total number of customers to get your average customer lifetime value.

    Multiply your average purchase value by your average purchase frequency rate. Then take that value and multiply it by your average customer lifetime value.

    Divide the number of customers who renewed their subscription by the number of users who are up for renewal. Then, multiply your result by 100 to determine your customer lifetime value

    Multiply your total number of active customers by your average revenue per user.

     

    Which of the following are inputs you could use for your customer health score? Select all that apply.

    Customer success rate

    Recent survey results

    Product usage data

    Support case incident rate

     

    If you still don’t know the type of information your team or stakeholders value, what should you do?

    Ask them to provide feedback

    Rely on what they’ve asked for in the past

    Revise your reporting personas

    Check their calendars to determine who they’ve been meeting with and what they might care about

     

    How is dashboard building like gold panning?

    Trick question. Dashboard building is not like gold panning.

    Gold panning requires a geologist or prospector with a certain skill set, and dashboards should only be designed by data analysts with formal training.

    Building a dashboard means giving your audience a block of information. They’ll need to do the work to extract the useful pieces from it.

    You don’t want to give your audience a dense block of information. Instead, you need to massage your data to ensure your extracting the real gold — actionable insight!

     

    When would you build a dashboard with the F-shaped reading pattern in mind?

    If you are planning to build a dashboard that contains a lot of reports.

    If you are planning to build a dashboard that contains only a few reports.

    You should always build dashboards with the F-shaped reading pattern in mind.

    You should never build dashboards with the F-shaped reading pattern in mind.

     

    True or false? When designing dashboards, you should design them using a visual hierarchy.

    True

    False

     

    What are blink tests used for?

    To measure what information a visitor takes away from a page having looked at it for just 5–7 seconds

    To arrange and organize elements on your dashboard so that visitors naturally gravitate toward the most important elements first

    In the realm of psychology, they’re used to test how much working memory capacity you’re using when viewing a web page.

    To measure what information a visitor takes away from a page having looked at it for just 3–5 seconds

     

    Good stories share which five characteristics?

    Entertaining, educational, encouraging, exceptional, endearing

    Organized, memorable, universal, helpful, sincere

    Entertaining, organized, educational, memorable, universal

    Universal, educational, revolutionary, helpful, resourceful

     

    What role does the hero play in your storytelling with data?

    They make your data story relatable to your audience.

    They elicit emotions and connect with the audience through relatable experiences.

    They leave your audience with a call-to-action.

    They help you prove to your audience why your company is better than your competitors.

     

    Proving a case with data consists of which of the following parts? Select all that apply.

    Making a claim

    Creating a prediction

    Presenting qualitative or quantitative evidence

    Including supplemental business context

     

    Which of the following are elements you can add to your presentation to make your data story more relatable? Select all that apply.

    The careful placement of a sidekick (who represents you) to add humor and much needed sage advice to the “hero” of the story.

    A villain that your audience members are inclined to dislike. Base this off a real-life competitor to make the villain feel more tangible.

    The intentional use of tone, words, and delivery, all catered to this specific audience for maximum impact.

    Conflict in your story that your audience can connect with

     

    What is the purpose of visualizations when telling a story with data? Select all that apply.

    To convey your data in an easy-to-understand visual

    To add credibility to your story

    To mislead your audience

    To showcase your knowledge of your reporting personas

     

    What are some common pitfalls with presenting data in a slide deck? Select all that apply.

    Too many slides

    Too much information on the slides

    Slides that are too busy

    Too many visualizations

     

    Fill in the blank:  ______ enables companies to identify new business opportunities, predict future trends, and optimize current operational efforts.

    Intuition

    Data

    Competitive intelligence

    Observation

     

    True or false? The majority of people are willing to continue communications with a brand, even if they receive irrelevant promotions.True

    True

    False

     

    Why is having a strong sense of purpose important for a business? Select all that apply.

    It will help you and your team navigate uncertainty.

    It will help you discover potential risks, redundancies, and/or experience gaps in your strategies.

    It will ensure you’re meeting your customers’ needs and help you build off each offer to create a single brand message.

    It will help you step into your customer’s shoes and see them as people, not just metrics, so that you can improve the lives of those you serve.

     

    Fill in the blank: Competitive intelligence is ________.

    used to identify an organization’s strengths and weaknesses, as well as its opportunities and threats.

    the name of the strategy you use to actively slow down and sabotage your competitor’s flywheels.

    the result of a company’s efforts to gather and analyze information about its industry, business environment, competitors, and competitive products and services.

    a technique used entirely for visualization purposes, to envision the impact of forces and friction on a flywheel.

     

    What are KPIs?

    Goals that help you and your team be more productive and save time and money.

    Statements that define the qualitative outcome of your goal.

    A way to track the status of a specific business process.

    Data points used to gauge performance.

     

    What are the best ways to find out more about APIs and their potential use cases? Select all that apply.

    Ask a web developer to look at an API and discuss it with you.

    Start connecting systems and coding it on your own. Learning how to fix something is the best way to learn it.

    Do the research on your own.

    Check out the HubSpot API documentation to see how you can build applications and integrations using data from HubSpot.

     

    On average, how many apps do mid-sized businesses use?

    48

    67

    75

    89

     

    When you need to see small or incremental changes in your data over time, what is the best chart to use?

    Area graphs

    Pie charts

    Bar charts

    Line charts

     

    Which tools are NOT part of the HubSpot reporting suite?

    HubSpot Report Builder

    HubSpot Workflows

    HubSpot Traffic Analytics

    HubSpot Dashboards

     

    Fill in the blank: The purpose of the HubSpot reports library is to help you: ___________.

    Decide what metrics should appear on your dashboard by offering several standard reports designed by subject matter experts in marketing, sales, and services to answer industry-specific questions.

    Analyze the conversion rates between lifecycles or deal stages.

    Dig into trends and determine which initiatives are creating the highest return on investment.

    Measure the effectiveness of your marketing campaigns by providing HubSpot information about visitors accessing your site through the URL.

     

    Fill in the blank: A data silo is when a group of raw data is __________.

    shared among departments and teams.

    accessible by only one department and isolated from the rest of the organization

    audited for the purpose of detecting and correcting inaccurate records from a table or database

    only communicated to the entire organization three months after it’s gathered

     

    Fill in the blank: A positive feedback loop describes the process of __________.

    an organization listening to complaints or grievances to improve its products or customer service.

    visualizing the momentum gained by implementing a series of replicable successes.

    a company listening to employees’ complaints or grievances, and using that feedback to improve internal structure and workplace satisfaction.

    departments sharing information with each other to prevent data silos from forming.

     

    In an A/B test, what are you testing?

    A/B testing is a type of marketing experiment where you test two or more versions of assets against different segments of your audience over a set period of time.

    A/B testing is a type of marketing experiment where you test up to five variations of a website asset against different segments of your audience, continuously.

    A/B testing is a type of marketing experiment where you surface a variation of an asset that embodies your brand.

    A/B testing is a type of marketing experiment where you create two different websites, featuring very different brand voices.

     

    What do sessions track?

    Every time the HubSpot tracking code is loaded on your website.

    The percentage of visitors who land on a particular page on your website and then leave.

    The number of visitors on your site that were initiated from a content offer.

    All of the interactions a visitor has across your site until they have been inactive for 30 minutes or more.

     

    Fill in the blank: UTM parameters _____________.

    are bite-sized data tables databases split data into to streamline storage, management, and reporting.

    are tags you can add to the end of the URLs of your marketing or promotional efforts.

    tracks an output of something that has already happened.

    are buttons you put on your site to encourage your audience to take a desired action.

     

    When a contact has an original source of “other campaigns” in HubSpot, that means the contact first accessed your site through:

    Your paid social ads campaigns.

    Your tracking URLs.

    Your email campaigns.

    A search engine, like Google or Bing.

     

    What happens in the engage stage of the inbound methodology?

    You attract visitors with useful content and eliminate barriers as they try to learn about your company.

    You explain the momentum gained by implementing a series of replicable successes.

    You make it easy to shop and buy from you by enabling buyers to engage with you on their preferred timeline and channels.

    You help, support, and empower customers to reach their goals.

     

    Which of the following are examples of revenue metrics? Select all that apply.

    Year-over-year growth

    Deals won/lost

    Revenue by product line

    MQL to SQL conversion rate

     

    Why are leading indicators considered “manageable” metrics?

    They measure the efficiency of sales managers.

    Sales managers can actively influence them with their teams.

    They help salespeople “manage” up to their managers.

    They’re aspirational, but it’s expected that the team will hit at least 70% of the goals they set with them.

     

    Which of the following behaviors from sales reps could lead to steep drop-offs between deal stages? Select all that apply.

    Qualifying only MQLs sent over from marketing

    Negotiating poorly

    Laziness

    Giving bad demos

     

    True or false? It is possible for non-SaaS companies to track renewal rate.

    True

    False

     

    Which of the following are steps you can take to start to align your customer service and marketing teams? Select all that apply.

    Get critical with usage and activation metrics

    Create an SLA

    Run a churn and renewal analysis

    Run consistent smarketing meetings

     

    What is a cadence?

    A buzzword used by tech companies to sound smart

    Any rhythmic sequence of words or sound

    A formal name for the 1:1s you have with your manager every week or month

    How often you should send a dashboard to your team, depending on their needs

     

    Fill in the blank: The cognitive load theory states that __________.

    the more force you add to the flywheel, the faster your business will grow.

    learning falters when it demands too much working memory capacity.

    data literacy is only a skill set available for right-minded people.

    those highly skilled at reading data have a larger working memory and will not struggle to unpack what a dashboard is saying.

     

    When would you build a dashboard with the Z-shaped reading pattern in mind?

    If you are planning to build a dashboard that contains a lot of reports.

    If you are planning to build a dashboard that contains only a few reports.

    You should always build dashboards with the Z-shaped reading pattern in mind.

    You should never build dashboards with the Z-shaped reading pattern in mind.

     

    What is backwards planning?

    A statistical technique which tells us how strongly the pair of variables are linearly related and change together.

    A way to evaluate a decision based on things you didn’t know before making the decision.

    A presentation design technique where you envision your audience as potential stakeholders and “pitch” them a story.

    A method of designing educational curriculum by setting goals for the learner before choosing the instructional methods and forms of assessment.

     

    True or false? Correlation does not equal causation.

    True

    False

     

    What is the curse of knowledge bias?

    The error of evaluating a decision based on things you didn’t know before making the decision.

    The bias caused by assuming people have the same background knowledge as you, causing you to use terms that are only familiar to someone with your own background.

    The bias that occurs when coming to a conclusion based on data. You assume that you probably could have guessed this information all along and you forget the data you used to come to that conclusion.

    The bias that results when you are so tied to your own beliefs that your end up blatantly ignoring data and only going with their own beliefs to make a decision.

     

    True or False? Word-of-mouth is not a good channel for small to medium-sized businesses to invest in.

    True

    False

     

    Fill in the blanks: Tail winds are to ________ : as headwinds are to _________. Forces, friction. Friction, force.Ships, force.

    Forces, friction.

    Friction, force.

    Ships, force.

    Ships, friction.

     

    When using pyramid goals, it’s important to have omissions because they:

    remind you and your team of the customers you’re solving for with your purpose. ​

    enable you and your team to prioritize the top milestones you want to achieve in the year.

    are the top five objectives your company is trying to accomplish for the year.

    outline your ultimate goal, objective, or outcome.

     

    Scenario: You’ve been tasked with debriefing your marketing team on the results of the latest advertising campaign. Your primary goals were to generate new leads and customers for the business. What reporting tools would best help you find the information you’re looking for? Select all that apply.

    HubSpot Campaign Analytics

    HubSpot Ads

    HubSpot Forms

    HubSpot Traffic Analytics

     

    What are the long-term effects of bad data? Select all that apply.

    Sabotaging your competitors by marketing your business as more successful.

    Costing your business between 15–25% of revenue a year.

    Negatively impact any lead nurturing processes in place — impacting sales and marketing teams alike.

    Getting buy-in from key stakeholders to invest more in automation tools powered by machine learning.

     

    Fill in the blank: The purpose of funnel reports is to analyze:___________.

    your object data, including contacts, companies, deals, tickets, activities, products, or feedback submissions.

    key interactions that led to either conversions or revenue generated for your business.

    the conversion rates between lifecycle or deal stages.

    how ineffective flywheels are as a business model.

     

    What happens in the delight stage of the inbound methodology?

    You make it easy to shop and buy from you by enabling buyers to engage with you on their preferred timeline and channels.

    You attract visitors with useful content and eliminate barriers as they try to learn about your company.

    You help, support, and empower customers to reach their goals.

    You explain the momentum gained by implementing a series of replicable successes.

     

    Customer loyalty surveys in HubSpot track which customer sentiment metric?

    Customer Satisfaction Score (CSAT)

    Customer Effort Score (CES)

    Net Promoter Score (NPS)

    Customer Lifetime Value (CLV)

     

    Which of the following are some best practices to consider when writing your data story? Select all that apply.

    Use the word “I,” as frequently as possible to consistently present yourself as the thought leader.

    Provide the context your audience needs to act.

    Use headings and lists for scannability.

    Using consistent repetition to drive your point home.

     

    How do effective goals differ from efficient goals?

    An efficient goal helps produce innovative, high-quality results. An effective goal helps you and your team be more productive and resources.

    An efficient goal helps you and your team be more productive and resources. An effective goal helps produce innovative, high-quality results.

    Efficient and effective goals are the same thing.

    An effective goal is inbound. An efficient goal is outbound.

     

    What are the advantages to native integrations? Select all that apply.

    Often include access to support and technical representatives are well-equipped to help you troubleshoot any issues you might face.

    Often free or lower-cost compared to hiring a developer to build a custom integration.

    Help you connect your software system with any other application or platform on the market.

    Don’t require coding experience.

     

    What are the two factors you must consider when having a developer build a custom integration? Select all that apply.

    Resources

    Time

    Experience

    Scale

     

    What is the HubSpot Solutions Partner Program?

    An ecosystem connects you with over 300 integrations and a host of certified app partners to maximize the impact of your tech stack.

    An ecosystem is a group of technology-based tools that help businesses to operate effectively, market efficiently, and enable sales and service teams to provide an optimal customer experience.

    The world’s largest professional network on the internet.

    An ecosystem where you can choose from thousands of agencies, service providers, tech consultants, and expert professionals who have the credentials and experience to bring your vision to life.

     

    Fill in the blank: HubSpot counts a page view every time:___________.

    three or more pages have been loaded on your website.

    a click on one of your custom coded events occurs.

    a form is submitted on one of your HubSpot pages.

    the HubSpot tracking code is loaded.

     

    Fill in the blank: A service level agreement (SLA) is an agreement between __________.

    your marketing and sales on the definitions of MQL and SQL

    a service provider and its customer that guarantees a certain output.

    your customer and business on how quality your product is.

    your marketing and sales team where you agree on what metrics matter most to your business.

     

    Customer support surveys in HubSpot track which customer sentiment metric?

    Customer Satisfaction Score (CSAT)

    Customer Effort Score (CES)

    Net Promoter Score (NPS)

    Customer Lifetime Value (CLV)

     

    True or false? When designing a dashboard, you need to put all your data in one place, so you can see each nugget of information you’ve uncovered.

    True

    False

     

    Fill in the blank: If a person already has their mind made up and they are only paying attention to the data that supports this decision, this is an example of __________ bias.

    confirmation bias

    curse of knowledge

    selection bias

    hindsight bias

     

    What happens during operational planning?

    Operational planning breaks down the long-term goals of the strategic plan into short-term goals and activities.

    Operational planning focuses on long-term goals, which align with your purpose, mission, and vision, and outline the direction of the business in the next three to five years.

    Operational planning is a goal-setting system that helps to ensure that efforts are focused on the same important issues throughout the organization.

    Operational planning is the result of a company’s efforts to gather and analyze information about its industry, business environment, competitors, and competitive products and services.

     

    Fill in the blank: Data cleansing is the process__________.

    of using the size, positioning, and color in your reports and widgets to draw your persona’s attention to critical areas.

    of detecting and correcting inaccurate records from a table or database.

    your business takes to provide sales with the resources they need to effectively sell.

    that helps you review and invest in your customer experience in this age of the empowered buyer.

     

    What happens during strategic planning?

    Strategic planning helps you organize your data points used to gauge your company’s performance relative to a goal.

    Strategic planning breaks down the long-term goals of the strategic plan into short-term goals and activities.

    Strategic planning is a goal-setting system that helps to ensure that efforts are focused on the same important issues throughout the organization.

    Strategic planning focuses on long-term goals, which align with your purpose, mission, and vision, and outline the direction of the business in the next three to five years.

     

    Clean data is ____________. (Select all that apply)

    Complete.

    Consistent.

    Condensed.

    Accessible.

     

     

    Get certified in HubSpot Reporting Now !

     

    Filed Under: Certifications

    Google Educator Level 2 Certification Answers

    15 July, 2020 Por Vicen Martínez Arias

    Google Educator Level 2 Certification Answers

    Google Educator Level 2 Certification Answers

     

    This exam has 2 parts. You will first be presented with a series of questions which you must answer within this application. After completing the questions, you will be presented with a series of scenarios. You will need to configure your test G Suite account to satisfy the tasks laid out in the scenarios.

     

    26 questions

    12 scenaries

    180 minutes

    Passing score is 80%

     

    Get Google Educator Level 2 Now!

     

    Questions :

     

    Mr. Sprowston has determined that Google Sites offers the most flexible option to showcase different kinds of student work from his Geography classes. Use drag and drop to show the 4 different types of media which can be easily integrated into site, and which ones cannot.

    Site Page integration

    • Chart
    • Image
    • Video
    • Document

    Integration not possible

    • Flash animation
    • Game

     

    Mr. Vanko is marking student assignments and keeps finding incorrect facts supported by unreliable sources. What should he explain to his students about finding online sources?

    Verify all online information with textbooks

    Check the integrity of the author, and whether they are an expert on the topic

    Contact the author directly to understand their research
    Check that the website looks reputable and professional
    They shouldn’t trust any information found online

     

    You have given your history class an assignment to produce a document detailing key events of World War 2. What value do the Google Explore Button and Google Translate in Docs bring to this exercise?

    The entire presentation can be translated in a few clicks

    The entire text of a google Doc can be converted from one language to another language
    The power of search is tightly integrated within the application

    Convert document text into a spoken audio file in any language
    Exclusive access to educational resources online

     

    Ms. Yang’s students love reading books in which they can choose how the story progresses by making choices for the characters. These books are also known as “create-your-own-adventure” stories. She wants to deliver more dynamic content to her students based on their answers and discussions in class. What are some ways she can do this with google tools?

    Create Sheets that contain links to jump to a particular slide in a separate Slide presentation

    Record topics that were discussed with the most enthusiasm in a Sheet and share it with the students.

    Create Slide presentations that jump to particular slides based on certain responses or discussion points

    Create a YouTube video containing a Form with a list of questions, with responses fed directly into a Sheet

    Create Forms that redirect students to specific questions or content based on their answers

     

    One of your students is hoping to get elected to the school council. She has asked you for advice on how to run her election campaign. By moving the rows up and down, match the Google tool with its potential use case to show how the tools can help.

    Google Tool                                                   Use Case

    Forms                                                             Survey students on Issues

    Groups                                                           Email Campaigns

    Drawings                                                        Campaign Posters

     

    You are teaching a class on politics in the media, and you want your students to search for trending political stories online. What is the best and most efficient way they can find information on trending subjects?

    Create a questionnaire in Forms to send to fellow students to understand trends within a school

    Do a Google search for “Political trends” and search for relevant information

    Go to Goolge.com/trends and browse through current trends across multiple categories and countries

    Go to Google Analytics to see most viewed web pages and searches

     

    You strongly believe that students need a voice so they can influence their environment and make a real difference. You have decided to support the creation of a school newspaper. Move the rows up and down to match each Google tool with the way it can be used to reimagine the traditional school newspaper online.

    Google Tool                                                   Use Case

    Sites                                                                Web hosting and publishing the newspaper

    Google Photos                                              Storing photos and images

    Docs                                                               Drafting and editing articles

    YouTube                                                         Video hosting and editing

    Calendar                                                         Assigning draft due dates and final deadlines

     

    Students in a programming class have asked if you can help them arrange a hackathon to support their autonomous robot development project. Move the rows up and down to show the best way each Google tool could be used to help facilitate the planning and execution of a hackathon.

    Hackathon Tasks                                                                                          Google tool

    Creating a print-friendly schedule                                                               Docs

    Creating a project timeline to ensure everyone                                                                                                         Sheets knows what deadlines and responsibilities they have

    Gathering feedback from other programming students                                                                                 Forms on their preferred development tools

    Presenting the final solution to an audience                                             Slides

    Creating a flow diagram for the development process                       Drawings

     

    Forms can be adaptable based on the answers provided by the recipients. For example, if they get a question wrong, they can be directed to review the content again, and retake the question. Describe the process of making a “Create-Your-Own-Adventure” quiz using forms. Move the rows up and down to put the steps in the correct order.

    Create a form

    Add a “multiple choice” or “choose from list” question

    Check the “go to page based on answer” checkbox

    Select the page you want users to redirect to based on each answer, or to submit the form

    Repeat these steps until the form is complete

     

    Ms Coulson is teaching her students about nutrition and eating habits in other countries. What can she do to give her students first-hand information on this subject without spending any money?

    Invite an overseas student or teacher to come into class to speak when they are available

    Arrange a Hangout with a class in a different country for a question and answer discussion session

    Take he students on an international road trip to try out different foods

    Host a Hangout on Air with willing schools around the world to discuss the topic and make it available to watch at a later date

    Arrange a Hangout with someone she knows from a different country and pass on the information to her students

     

    Match each scenario of sharing resources with other educators with the most effective tool for the job by moving the rows up and down.

    Scenario

    Mr. Portman has found videos that his students find particularly engaging, and wants to share them with the rest of the teachers in the school.

    Ms. Lee is quick to understand and apply new online tools in her classroom on Air and wants to provide screencast tutorials and have discussions with teachers who are slower to adopt new technology.

    Ms. Hopkins has been teaching for decades and has a large volume of useful documents and templates she wants to share with the rest of her colleagues.

    Mr. Foster wants one location for all resources, news, and information for the Geography department.

    Google tool

    YouTube

    Hangouts on Air

    Google Drive

    Google Sites

     

    Ms. May can use Gmail and Calendar proficiently, but wants to increase her productivity as she has very little time for catching up on emails and scheduling one-to-one sessions with her students. By moving the rows up and down, match the productivity gains she can receive using the following Advanced features for Gmail.

    Productivity gains

    View the number of unread messages are in your inbox with a quick glance

    Quickly accessing additional functionality without using a mouse

    Responding to multiple emails quickly with the same reply

    View the next conversation instead of your inbox after you delete, archive, snooze, or mute a conversation

    G Suite tool feature

    Unread message icon

    Custom Keyboard shortcuts

    Templates

    Auto-advance

     

    Miss Jackson wants to create a classroom full of independent learners. Why should she first teach her class how to search, browse and explore effectively online?

    So students will understand how to get assistance beyond their teacher

    Because it’s too easy for students to get distracted by online games

    So students can find answers to their questions quickly

    So students never have to carry paper books again

    Because YouTube is full of disruptive content

     

    Mrs Wallace is a department head in a high school, and is looking at the performance grades for all students in one semester. What features can she use in Google Sheets to help analyze the data efficiently without having to search through it manually?

    Protect the sheets to keep an original copy of the data in case of errors or accidental deletion of data.

    Use the “Scan All” function to locate specific values and student names.

    Use filters to display required data and hide unwanted data.

    Use charts to visually represent student progress.

     

    Match the most suitable personalized learning activity with the most appropriate Google tool for the job by moving rows up and down.

    Personalized learning activity

    Creating a project-based learning activity and storing all resources, research, and results in one place for relevant parties.

    Assigning students a set of tasks based on various online resources that they can work through.

    Distributing a video to students to watch and answer questions on in their own time.

    Google tool

    Google Sites

    Google Docs

    Google Forms

     

    Mr Jackson is an enthusiastic geography teacher, and wants to inspire other geography teachers to make use of Google tools to help their students understand the world they live in and meet other students overseas. What activity could he do to promote cross-continent discussions with other geography classes?

    Send a questionnaire using Forms to teachers around the world to distribute to their students asking about their life where they live

    Offer Mystery Location Calls using Hangouts with his class and other classes across the world for students to guess where they are based

    Get his students to create a group class presentation using Slides about what they do in their spare time, and share it with schools in other countries

    Send a Calendar invite to schools across the world to see who would be available for a face-to-face discussion

     

    Mr White is the school’s advocate for recycling and reducing paper waste for both teachers and students. What can he do, using Google tools to actively reduce paper waste in his school?

    Create a video about why recycling is important for the environment, and upload it to YouTube.

    Record teacher and student printing activity in a Sheet to identify those with high printing volumes.

    Encourage teachers to put student worksheets, downloadable forms and display student work on their own class Site.

    Run a workshop for teachers and students on how to use smart printing tools to print more efficiently.

     

    Using the different functionalities of Google Maps, students and teachers can create their own maps and virtual tours, and explore areas and locations across the globe. Match the functionality or Google maps tool with the correct class-based activity.

    Google Maps student activity

    Identify the types of stones used to build the pyramids of Giza

    Recreate the journey travelled by Lewis and Clarke on their famous expedition with images at key locations

    Create a map of which countries you have visited and calculate the distance you’ve travelled

    Google Maps tool

    Street view

    Tour Builder

    My Maps

     

    What key points do students need to understand when creating an instructional video?

    Cards should be used throughout the video as subtitles so the audience does not mishear any dialogue

    Instructional videos should be at least three minutes long, otherwise they are not detailed enough to instruct an audience

    Cards must have a clear purpose and not distract the audience from the content

    Always add humour to an instructional video to keep audiences engaged

    There is a clear goal and purpose for the video

     

    Ms Acton is coaching her students who struggle to write long essays, especially when it comes to finding relevant articles and citing their sources. How can her students use Google Scholar to help improve these skills?

    Request results within a date range

    Use the “Cite” tool to correctly format citations

    Access and read the entirety of all search results in a free online library

    Use the “Related Articles” feature to find additional research related to specific search results

    Search for articles by a particular author

    Find academic sources and save the links to “My library” within Scholar

     

    Mr Thurman has a class of mixed-ability students, and wants to use video so he can effectively teach all students at the correct pace. How can he use video instruction to help him achieve this goal?

    Give students with slower learning pace access to fun YouTube videos to watch when the class discussion gets too complex

    Use video instruction to cover the lesson material so he can spend more time with individual students that need help

    Use YouTube analytics to track which students have watched which videos, and how often they paused and rewound the video

    Give students instructional videos to watch in their own time, at their own pace, so they can ask questions about it during class

    Give faster students fun videos to watch while they wait for slower student to catch up

     

    You classroom has the latest technology to allow students access to facts and figures within a few clicks. Why should your students be encouraged to become independent learners and seek out answers to questions? Select 2 correct answers

    To foster students’ naturally inquisitive minds

    So the knowledge students gain is consistent

    To discourage collaboration

    So the teachers workload is reduced

    So students become masters of their own learning

     

    Mr Manuel wants to use Google Earth to enhance his geography lessons. Which activities could he use with his students to understand the earth’s geographical form?

    Have students to mark the geographical locations of the world’s largest volcanoes

    Zoom into street view in real time to see live camera feed in a desired location

    Compare the terrain and elevation between different locations

    Run simulations to show how islands are impacted by tsunamis

     

    Mr. Lim is creating a website for the science department. He wants to embed a video that his students created on the homepage. What are the steps involved in doing this? Drag and drop the steps in the correct order by moving the rows up and down.

    Create a new site and name it.

    Select the required area on the page for the video.

    Verify there’s room for welcome text and a video.

    Select “YouTube”

    Search for and Click the video

    Click “Select”

     

    What is the best description and use for Google Scholar in a classroom?

    An online thesaurus that finds definitions and provides examples of how to use words in sentences, to help improve writing queality.

    A useful Search tool to find academic or scholarly sources, for research purposes and citation within original work.

    A curated reading list based on a specified topic and grade level, for students to find additional information outside of the class text.

    A chat tool that links students with other students to provide peer support and answer questions on a particular topic.

     

    Ms Erskine is explaining to her colleagues how easy it is to install add-ons, including adding a Thesaurus. What should she explain to her colleagues?

    Add-ons can be found in the Chrome Web Store and installed like any other Chrome app.

    Add-ons enhance the functionality of core G Suite apps

    Add-ons for a Google App can be found and installed from a Google Doc, Slide, Sheet or Form.

     

     

    Get Google Educator Level 2 Now!

     

     

    Filed Under: Certifications

    Hubspot Service Hub Software Certification Answers

    11 July, 2020 Por Vicen Martínez Arias

    Hubspot Service Hub Software Certification Answers

    Hubspot Service Hub Software Certification Answers

    The Service Hub Software Certification demonstrates your ability to execute an inbound service strategy using HubSpot’s Service Hub. This certification course consists of six lessons that discuss customer journey mapping, and HubSpot tools such as help desk, knowledge base, and customer feedback.

     

    • There are 60 questions.
    • It should take 1 hour to complete.
    • You must answer 45 questions correctly to pass.
    • You must wait 12 hours between attempts.
    • You have 3 hours to finish the exam.

     

    Get cerified in Hubspot Service Hub Software Certification Answers Now!

     

     

    True or false? Your leadership team should be the ones to create the customer journey map.

    • True
    • False

     

    True or false? You should only include four stages in your customer journey map.

    • True
    • False

     

    True or false? Customer journey maps are only useful for customer-facing individuals.

    • True
    • False

     

    True or false? When setting up your Conversations email inbox, you should connect your personal email.

    • True
    • False

     

    True or false? The only way to move tickets to different stages is manually.

    • True
    • False

     

    True or false? It’s a good idea to write your knowledge base titles as questions.

    True

    False

     

    True or false? Experiencing lower ticket volume is a good indicator that your knowledge base is working well.

    True

    False

     

    True or false? It’s a best practice to send your NPS survey to customers monthly.

    True

    False

     

    True or false? You should only ask a customer to become an advocate over the phone.

    True

    False

     

    True or false? Regardless of how long it takes, you should respond to every single customer feedback survey you receive.

    True

    False

     

    Which of the following is NOT a stage in HubSpot’s feedback framework?

    Improve the customer experience

    Establish listening posts

    Collect customer feedback

    Understand customer sentiment

     

    What is an advocate?

    Someone who gives you a score of 9 or 10 on your NPS survey

    Someone who helps you generate more business

    Someone who gets paid for advertising your brand.

    An employee on your marketing team

     

    According to the prioritization matrix, customer issues that are high impact and high cost should be prioritized:

    Today

    Tomorrow

    Next week

    Next year

     

    If you want to know what your customer thinks about their sales experience, which feedback survey should you use?

    Customer effort score

    Customer satisfaction survey

    Net promoter score

    Customer advocacy score

     

    You should use custom feedback surveys when you want to understand ________.

    overall customer sentiment.

    how easy it was to solve a problem.

    the satisfaction of a particular milestone.

    something that’s not covered in industry standard surveys.

     

    Which of the following is NOT an example of an advocacy action?

    Writing a case study about a customer

    Paying your customer to leave you a good review regardless of their actual experience.

    Writing a blog post about a customer

    Asking a customer to write you a Yelp review

     

    How often should a customer effort score survey be used?

    After every support interaction

    Quarterly

    Monthly

    After every milestone

     

    How do you calculate NPS?

    Percentage of promoters minus percentage of passives

    Percentage of promoters minus percentage of detractors, divided by percentage of passives

    Percentage of promoters minus percentage of detractors

    Percentage of promoters

     

    Which of the following is NOT a step when establishing listening posts?

    Define your customer journey

    Align survey methods and goals

    Collect feedback

    Analyze feedback

     

    All of following are appropriate ways you can encourage folks to fill out your feedback surveys EXCEPT:

    Offer incentives like a five dollar gift card

    Keep your surveys short and to the point

    Email customers daily until they fill out the survey

    Offer surveys via multiple channels

     

    Scenario: Your boss wants to assess how customers feel after a technician visited their home. Which survey should your boss use?

    Net promoter score

    Customer satisfaction survey

    Customer acknowledgment survey

    Customer effort score

     

    Fill in the blank: Reach out to your ______ to ask them to complete advocacy actions.

    promoters

    detractors

    passives

    marketing team

     

    Fill in the blank: You should use a customer effort score instead of a customer satisfaction survey when you want to understand __________.

    Ease of completing a task

    Overall satisfaction vs. satisfaction at a particular moment

    Satisfaction at a particular moment vs. overall satisfaction

    Impact of a bug or outage

     

    True of false? You can edit the NPS question in HubSpot.

    True

    False

     

    In HubSpot, help desk is comprised of all of the following tools EXCEPT:

    Reporting

    Automation

    Knowledge base

    Tickets

     

    Fill in the blank: When responding to a customer, you should use an email template to______.

    answer a generic question

    answer a complicated question

    insert a knowledge base article

    transfer the email

     

    All of the following are reasons to @ mention someone on a ticket record EXCEPT:

    To escalate a ticket

    As an FYI

    To transfer ticket ownership

    To email the customer

     

    What is a snippet?

    A reusable text block

    An email template

    The bit of text on a ticket record

    A ticket

     

    When should a company create multiple customer journey maps?

    If they sell to multiple personas that go through different processes

    If they sell multiple products or services

    If they have multiple customer-facing teams

    Never

     

    Fill in the blank: Creating a customer journey map will help you identify the journey from customer to ______.

    employee

    promoter

    renewal

    marketer

     

    Fill in the blank: When creating a customer journey map, you should map out what your customer is ______ and ________.

    Feeling and thinking

    Doing and looking for

    Doing and feeling

    Doing and planning to do

     

    Which report(s) do yo use to decide which knowledge base articles to write?

    Average ticket response time

    Average ticket response time by rep

    Ticket volume by category

    All of the above

     

    Which of the following is a benefit of phone support?

    It’s cheaper for your company.

    Customers can get immediate help for complicated issues.

    In general, customers prefer phone support to any other type of support.

    All of the above

     

    When should you consider using a chatbot?

    If human bandwidth is a constraint

    If the cost of making a mistake is low

    If you get a lot of standard questions

    All of the above

     

    When should you use multiple ticket pipelines?

    If your tickets go through different stages

    If you provide multiple products or services

    If you have multiple customer service agents

    If your tickets have different priorities

     

    A service level agreement is a(n)

    Ticket pipeline

    Commitment between a service provider and a client

    Understanding of the amount of time it takes a company to solve a problem

    Agreement between two competing companies

     

    A help desk does all of the following EXCEPT:

    Streamline intake

    Provide feedback

    Improve experiences with reporting

    Triage customer issues

     

    Fill in the blank: With HubSpot’s help desk, you can streamline and manage your intake within ______.

    conversations or tickets

    your email client

    knowledge base

    your website

     

    All of the following are stages of troubleshooting EXCEPT:

    Understand the issue

    Find relevant context

    Diagnose the problem

    Ask for help

     

    In terms of customer support, what does triage mean?

    Gathering support inquiries

    Responding to support inquiries

    Reporting and analyzing on support inquiries

    Categorizing and routing support inquiries

     

    Fill in the blank: The primary goal of a customer journey map is to ______.

    understand the process from becoming a prospect to a customer

    ensure your customers continue to buy from you

    know the location of your customers

    build empathy

     

    The extended value stage is when you _______.

    offer your customer more than they were expecting.

    renew your customer’s account customer renews with you.

    prolong your onboarding process.

    give the customer what they want.

     

    How often should you revisit your customer journey map to ensure it’s kept up to date?

    Whenever you get an influx of new customers

    When your business practices change

    Quarterly

    Whenever you get negative feedback

     

    A customer journey map is a representation of:

    the stages a customer goes through with your company

    where your customers physically are

    how your prospects become your customers

    how your customers renew

     

    Which of the following is NOT a best practice when creating knowledge base articles?

    Use questions as titles

    Use bullet points

    Use a casual tone

    Use screenshots and GIFs

     

    Which of the following is an appropriate knowledge base title?

    What are the ins and outs of HubSpot?

    How do I create a custom feedback survey?

    So you wanna build a chatbot…

    How to create, send, troubleshoot, and analyze a campaign

     

    The HubSpot knowledge base tool can do all of the following EXCEPT:

    Offer related articles to readers

    Restrict knowledge base articles

    Add videos to articles

    Suggest articles to be written

     

    In order to assess customer service agent performance, which of the following reports should you look at?

    Ticket close total by rep

    Ticket totals over time

    Ticket totals by source

    Knowledge base article views

     

    You should use a call-out in a knowledge base article to:

    draw the reader’s attention to an important detail

    tell your reader what articles to read next

    host Q&As

    ask the reader for feedback

     

    Fill in the blank: A knowledge base is a ______.

    blog about a product or service

    collection of articles about a product or service

    place where customers can contact a company’s support team

    collection of reviews about a product or service

     

    With Service Hub, you can complete all of the following tasks EXCEPT:

    Gather intake

    Route tickets

    Monitor all social media

    Respond to support inquiries

     

    The four key moments to keep in mind when customer journey mapping are: First impression, ___________, intended value, extended value

    expected value

    first value

    second impression

    extended impression

     

    True or false? You should only reach out to your detractors.

    True

    False

     

    Which of the following is NOT an appropriate way to categorize your knowledge base articles?

    By persona

    By product or service

    By author

    By customer stage

     

    True or false? Through ticket automation, you can move a ticket from one stage to another based on an email response.

    True

    False

     

    An example of an intended value milestone is when the customer expected to get her fridge fixed, ________.

    and her fridge is fixed.

    and her fridge and sink are fixed.

    and the repair person arrives.

    but the repair person didn’t show up.

     

    You can do all of the following from a ticket record EXCEPT:

    Make a call

    Send an email

    Create an internal task for yourself or a colleague

    Start a video chat

     

    Fill in the blank: With ticket ________, you are able to edit ticket properties according to which team owns the ticket.

    editing

    records customization

    views

    pipelines

     

    When setting up your knowledge base in HubSpot, you need to connect your _______.

    help desk

    domain

    brain

    Conversations inbox

     

    Fill in the blank: Companies use customer journey maps to build _______ for their customers.

    confidence

    empathy

    products

    roadmaps

     

    True or false? A visitor can start a conversation with a chatbot, and then that chatbot can transfer the conversation to a human.

    True

    False

     

    True or false? Knowledge base articles should be casual, personable, and anecdotal.

    True

    False

     

    True or false? Most people prefer using self-service compared to phone support.

    True

    False

     

    True or false? You could use an NPS survey to assess overall sentiment of your employees.

    True

    False

     

    True or false? Customer effort score is measured on a three-point scale.

    True

    False

     

    Your manager wants to know who your primary persona is. The best feedback survey to use is:

    Net promoter score

    Custom feedback survey

    Customer effort score

    Customer satisfaction survey

     

    You want to understand how your customer support team is performing. The best feedback survey to use is:

    Customer effort score

    Customer satisfaction survey

    Net promoter score

    Customer leadership score

     

    You should include all of the following stages in your customer journey map EXCEPT:

    First impression

    Delighted value

    First value

    Intended value

     

    All of the following are benefits of email support EXCEPT:

    It’s immediate

    It provides a paper trail

    You can insert screenshots and gifs

    It’s conversational

     

    Intake is how you _____.

    respond to support inquiries

    receive support inquiries

    triage support inquiries

    acknowledge support inquiries

     

    In terms of a customer journey map, what does intended value refer to?

    When customers expectations are exceeded

    The customers first experience

    When the customer feels confident they will get what they expect

    When the customer got what they expected

     

    True or false? A knowledge base is a type of self-service.

    True

    False

     

    An example of an extended value milestone is when a customer:

    gets the outcome they expected

    renews their account

    gets more than they expected

    tells their network about your product or service

     

    How often should you edit your knowledge base articles?

    Any time you get negative feedback on an article

    Monthly

    Whenever products or service change pertaining to the article

    Quarterly

     

    An example of a customer using self-service is when they:

    live chat with an employee

    Search for their inquiry and finds an article

    Search for their inquiry and ends up calling the company

    emails with an employee

     

    Which of the following is a benefit of live chat?

    It’s an easy way to answer complicated questions.

    It’s immediate.

    It’s easy to convey tone.

    All of the above

     

    With ticket ______, you are able to filter down your tickets

    views

    editing

    stores

    records customization

     

    True or false? You should write new knowledge base articles every day.

    True

    False

     

    True or false? Your customer journey map should be written from the perspective of your customer.

    True

    False

     

    True or false? Even if you have different products or services, you should try and keep them on the same customer journey map if the customer journey is similar.

    True

    False

     

    True or false? Each team within your company should have their own customer journey map.

    True

    False

     

    All of the following are reasons to collect feedback EXCEPT:

    To save money

    To learn who your advocates are

    To understand what your customers think of you

    To know what to improve upon

     

    Which survey asks the following question: How easy was it for you to handle your issue?

    Customer effort score

    Net promoter score

    Customer satisfaction survey

    None of the above

     

    Which of the following is an example of when you should use a restricted knowledge base?

    If you only want your customers, not prospects, to access your information

    If you don’t want your competitors to access your information

    If you only want your customers to see the articles once

    A&B

    None of the above

     

    Which of the following tools is NOT included in HubSpot’s Service Hub?

    Help desk

    Customer feedback surveys

    Project management

    Knowledge base

     

    True or false? When writing custom feedback surveys, use a variety of open-ended and closed-ended questions.

    True

    False

     

    What’s a good NPS score?

    Varies by industry

    Anything positive

    10 or above

    20 or above

     

    Fill in the blank: You should use NPS instead of customer satisfaction survey when you want to understand __________.

    Ease of completing a task

    Overall satisfaction vs. satisfaction at a particular moment

    Satisfaction at a particular moment vs. overall satisfaction

    Impact of a bug or outage

     

     

    Get cerified in Hubspot Service Hub Software Certification Answers Now!

     

     

    Filed Under: Certifications

    HubSpot PieSync Fundamentals Certification Exam Answers

    11 July, 2020 Por Vicen Martínez Arias

    HubSpot PieSync Fundamentals Certification Exam Answers

    HubSpot PieSync Fundamentals Certification Answers

     

    Contrasts PieSync and Zapier as iPaas solutions and walks you through the PieSync functionality.

     

    There are 30 questions.
    It should take 30 minutes to complete.
    You must answer 23 questions correctly to pass.
    You must wait 12 hours between attempts.
    You have 3 hours to finish the exam.

     

    Get certified in HubSpot PieSync Fundamentals Now!

     

    Fill in the blank: In the HubSpot App Marketplace, you can find _______.

    • HubSpot swag such as t-shirts, coffee mugs, and backpacks
    • Tools for your business, such as PieSync, that can be accessed with a HubSpot account
    • Landing page templates and other modules to help build out content for your website

     

    In which scenarios should you use PieSync? (Choose all that apply.)

    • Enabling salespeople to have caller ID and an always up-to-date phone book
    • Allowing sales staff to consult QuickBooks invoices directly within HubSpot
    • Syncing Calendly meetings with HubSpot meetings
    • Migrating Zendesk tickets into HubSpot Service Hub
    • Having a two-way synchronization of contacts data with a Mailchimp audience

     

    How many different apps can you connect using PieSync?

    • Around 10, including HubSpot, with 10 new apps being released every year
    • All of Zapier’s apps are automatically supported
    • Over 200 apps, with new apps being released every week
    • Around 200 officially, but actually unlimited apps if you consider PieSync’s open API

     

    Fill in the blank: PieSync cannot be used for _________________.

    • syncing customer data only one-way
    • automatically promoting the HubSpot lifecycle stage for contacts according to how they behave in another app
    • importing contacts data from a platform different from HubSpot
    • de-duplicating data within one single platform

     

    You want to achieve the following automation: When a HubSpot deal progresses to a certain stage, you need an invoice drafted up in your invoicing app. Which of the following statements is true?

    • This is a textbook use case for a trigger-action automation tool such as Zapier. PieSync will not be of much help here.
    • This is a textbook PieSync use case. Set up a sync between HubSpot and your invoicing app and this is what you’ll get.
    • This will most probably require custom development. Welp, there goes this year’s budget.

     

    You could use PieSync Health to see: (Choose all that apply.)

    • The syncing status of a connection.
    • Which contacts are syncing and which aren’t, including an error message to figure out why.
    • Your PieSync and HubSpot billing status.
    • How many new contacts you can still sync this month.

     

     

    Which of the following statements are true? (Choose all that apply.)

    • PieSync is a declarative method of integrating — you tell it what you want to achieve and PieSync will figure out what to do.
    • PieSync is a procedural method of integrating — you set up the different steps of the integration.
    • Zapier is a declarative method of integrating — you tell it what you want to achieve and Zapier will figure out what to do.
    • Zapier is a procedural method of integrating — you set up the different steps of the integration.

     

    How does PieSync match identical contacts across two different apps?

    • Contacts are considered identical based on first and last name.
    • PieSync checks whether the IP addresses attached to these contacts are the same.
    • PieSync matches contacts on the basis of email address exclusively.

     

    Other than contacts, PieSync can also sync companies. How does PieSync match identical companies across two different apps?

    • Companies are considered identical based on their VAT or tax identification number.
    • PieSync checks whether the IP addresses attached to these companies are the same.
    • PieSync matches companies based on their company name or email (if any).

     

    How often does PieSync refresh syncs?

    • You can choose in the settings
    • Automatically at least every 5 minutes
    • Automatically every minute
    • At the end of the day

     

    Scenario: Yesterday I set up a sync. PieSync Health is alerting me that around 250 of HubSpot’s contacts could not be synced to my other app because the contacts don’t have a “Last Name (required field).” How could this be fixed? (Choose all that apply.)

    • Export a CSV out of PieSync and repair the names in a spreadsheet editor.
    • Fill out last names in HubSpot. PieSync will automatically pick this up and resume syncing the contacts that now have a proper last name.
    • Have PieSync automatically define a placeholder last name for contacts with a missing last name.
    • Have a HubSpot support agent fix this for you.
    • There is no solution for this.

     

    PieSync Health informs you that your sync is “rate limited.” No data is syncing. What should you do in this situation?

    • PieSync will automatically resume syncing as soon as the rate limit is over.
    • Upgrade to a different PieSync plan with higher limits.
    • Hit “Force Sync”.
    • Delete your connection and start over from scratch.

     

    What steps are recommended before starting up a sync? (Choose all that apply.)

    • No need to be careful. Just start the sync, and check the outcome. You can always revert to an earlier state of your database.
    • Review the connection rules and field mappings.
    • Make sure the data that you need synced is clean and rid of duplicates.

     

    “Default field mappings” are customer properties that PieSync found in common for the two apps you need synced, and has linked automatically. What could be an example of a default field mapping’s property? (Choose all that apply.)

    • Job title
    • HubSpot lifecycle stage
    • Mailchimp subscription status
    • Mobile phone

     

    What will happen when you disable the “Avoid Duplicates” checkbox?

    • PieSync will no longer use the email address to identify unique contacts.
    • Contacts that lack an email address will now also be included.
    • Contacts that PieSync flagged as duplicates can now also be synced.
    • All of the above.

     

    Which of the following statements is false?

    • By ignoring any contact that does not have an email address, the creation of duplicates is avoided.
    • Connection Rules will help you define which contacts are kept in sync and which ones are not.
    • The sync direction will ultimately decide which app wins in case of conflicts.
    • Excluding a contact in one rule will not automatically exclude them in other rules.

     

    Which of the following statements is true?

    • You will always be able to get a two-way sync no matter which apps you are connecting.
    • PieSync can create and update contacts, but it will never delete contacts.
    • Changing the email address of a contact in sync, will cause the creation of a new contact.
    • If you exclude a contact in one rule, it will automatically also be excluded in any other rule.

     

    Why does PieSync sometimes ask you to select a contact type?

    • Each connection can only sync one contact type.
    • It needs to know which contacts to exclude.
    • To have you verify the risk you are taking by syncing.

     

    True or false: PieSync will always keep your contacts in sync, even if it’s a one-directional connection.

    • Contacts will always be kept in sync regardless of the sync direction or integration.
    • Not when syncing lead generators like Eventbrite or Facebook Lead Ads, then PieSync will just push those contacts like Zapier.

     

    PieSync syncs with the following HubSpot object(s): (Choose all that apply.)

    • Contacts
    • Companies
    • Tickets
    • Deals
    • Invoices

     

    Which of the following fields will always be part of a default field mapping between any two PieSync compatible apps?

    • First name, last name, and email
    • Only email
    • Company name
    • Mobile phone

     

    When is syncing a better option over importing? (Choose all that apply.)

    • You have a CSV properly formatted and you know you only need to import this data once.
    • You have contacts data sitting in two PieSync-compatible apps and need it to be synched up.
    • You want to create leads in your CRM for every subscriber that interacts with your content.

     

    True or False: PieSync syncs historical data.

    • Contacts that already exist in the databases can also be synced.
    • PieSync only starts syncing new data from the moment you set up the sync.

     

    Scenario: While syncing your Outlook address books and HubSpot CRM, you discover that your personal notes in Outlook also sync into the CRM. You could make this a one-way sync from HubSpot into Outlook, but you actually need your data to sync from Outlook into HubSpot as well.What could you do to avoid a potentially bad situation?

    • Set up connection rules to avoid contacts with notes to sync.
    • Disable the notes field in the field mappings.
    • Activate the special Outlook-NN (no notes) connector instead.
    • Contact the PieSync team to custom code a solution for you.

     

    What should you do before you start syncing with PieSync? (Choose all that apply.)

    • Make sure that you have a good understanding of what your contact data looks like
    • Clean up your contacts; delete or merge duplicates
    • Take a backup of your contacts as precaution
    • Run a test sync on a limited subset of your contacts
    • No need to prepare. If something goes wrong I can have PieSync restore my contacts

     

    PieSync connection rules allow you to: (Choose all that apply.)

    • Change the color of your dashboard
    • Limit which contacts should be kept in sync
    • Define which team members have access to PieSync’s configuration screen
    • Assign contacts to sync to the respective contact owners in HubSpot
    • Set up Slack alerts for when syncing fails

     

    In the following sync rule configuration, the desired outcome is to have contacts labeled “CRM” synced with HubSpot. What would you fix to make this setup work?

    • This is a perfectly sound rule setup and nothing would need to be changed.
    • The second rule needs to be deactivated. It does not come with a filter and would sync all contacts regardless of their label.
    • Each rule still needs to have an action to define whether contacts can be created or only updated.

     

    When is it useful to click “Force sync” on the PieSync Health screen?

    • It is useful to click this button every seven to eight days to purge PieSync’s sync cache.
    • When you’re actively making changes to your contacts and you don’t want to wait for PieSync’s next sync cycle.
    • The “Force sync” button doesn’t do anything. It’s in fact a placebo button and its sole intent is to give the user a false sense of control over the sync.

     

    Consider the scenario and screenshot of an active sync between HubSpot and Google Contacts. A new contact for lead John Doe was recently created in HubSpot. It’s been 25 minutes and the contact still isn’t showing in Google Contacts. Why isn’t this new HubSpot contact syncing into Google?

    • The second rule to allow HubSpot contacts to sync into Google has been deactivated.
    • The contact will only sync after 30 minutes. Patience is a virtue!
    • The sync still needs to be manually triggered for John Doe to sync over.

     

    Review the screenshot of the configured field mappings for a sync between HubSpot and Mailchimp. How can you start segmenting the Mailchimp audience based on company size (number of employees)?

    • Everything is OK in PieSync. The segmentation on company size needs to be set up in Mailchimp directly.
    • The field mapping is not yet complete. The company size property still needs to be mapped to a custom field in Mailchimp.
    • It’s not possible to set up this type of segmentation through PieSync.

     

    Review this screenshot. The following sync rule has three actions attached to it. What is the maximum amount of actions one could add?

    • There’s no limit to the number of actions you can add in a sync rule.
    • If the number of filters is N, then the number of actions can be N+1 at most.
    • A maximum of three actions can be added to each rule.
    • This depends on which pricing plan the user is on.

     

    What could never be a possible field mapping between any two PieSync compatible apps?

    • Sync up “First name” to “Last name”, two-way
    • Sync up a yes/no field to a text field, one-way.
    • Sync up a numerical field to a text field, one-way
    • Sync up a date field to a date/time field, two-way

     

    In the setting illustrated below, I have selected the second setting, HubSpot CRM. Choose the statement that most correctly describes the outcome of this configuration.

    • When I change someone’s first name in Google Contacts, the first name in HubSpot should not change. Only changes that I make in HubSpot should be synced to Google Contacts.
    • Someone’s first name could be spelled differently in both apps before I set up a two-way sync. This setting confirms it’s okay to have HubSpot’s first name overwrite Google Contact’s first name.

     

    The drop-down shown here is a filter in a sync rule. It contains a long list of properties through which you can scope your sync to sync just a subset of data. What kind of properties will make up this list?

    • Only the default HubSpot properties for contacts — custom properties can be found elsewhere
    • HubSpot properties for contacts, along with data linked to Service Hub tickets
    • All default and custom HubSpot properties for contacts and companies

     

    Review the screenshot. The sync has been modified from its default two-way sync to a one-way sync instead. When would you need just a one-way sync instead of a two-way sync?

    • PieSync is cheaper when it only runs as a one-way sync.
    • You don’t want to make any inadvertent changes to HubSpot’s data.
    • This is the only way to prevent your Google private contacts from syncing into HubSpot.

     

    I’m in the process of setting up field mappings to sync the HubSpot lifecycle stage directly into Mailchimp’s “Tags” field. I want “Subscriber” or “Customer” to sync respectively as tags in Mailchimp. However, from this screenshot, you can see this is not possible. “Tags” is greyed out. Why would this not be possible?

    • Tags have to be created beforehand in Mailchimp through its user interface, so a direct field mapping won’t work here.
    • Since HubSpot does not work with tags, a field mapping to Mailchimp tags will not work either.
    • The PieSync license in which this screenshot is captured probably doesn’t allow for this type of mapping.

     

    Review the screenshot of this connection overview of two active syncs. The newly created contacts in either HubSpot or Outlook are not syncing across. What could be causing the sync issue?

    • Contacts can only sync to either Google or Outlook, not both at the same time.
    • The sync with Outlook is paused — resume this sync and the contacts will sync again.
    • The maximum number of contacts that can be synced has been reached.

     

    Review this scenario and screenshot: Oh no! A colleague who did not complete a training on PieSync logged into PieSync and changed the default sync rules, turning it into this atrocity instead. Why is this not making any sense?

    • We don’t have any contacts named John nor Mary in our contacts database.
    • It does not take into account that “John” can sometimes be spelled “Jon” without an “h.”
    • Setting up these rules are overkill, and in fact, limit the sync to contacts named only John or Mary.

     

    You want to keep HubSpot and Intercom in sync, but you don’t want new Intercom contacts to ever be created in HubSpot. How can you tell PieSync to keep existing Intercom contacts in sync with HubSpot?

    • By adding an action to the second and third rule that says ‘only perform updates’.
    • By adding a filter to the second and third rule that says ‘in HubSpot CRM’.
    • By either deleting or disabling the second connection rule.
    • It’s not possible, PieSync will always sync historical contacts.

     

    Review this screenshot. What could be wrong about this sync rule?

    • The operator should not state “equals.” It should instead state “contains.”
    • The rule logic is wrong — a contact can never be a lead and a customer at the same time. These should be split up into two separate sync rules.
    • Instead of “AND” an “OR” operator should have been selected.

     

    Get certified in HubSpot PieSync Fundamentals Now!

     

    Filed Under: Certifications

    Google Ads Apps Certification Answers

    23 June, 2020 Por Vicen Martínez Arias

    Google Ads Apps Certification Answers

    Learn the fundamentals of App campaigns and get Google Ads certified.

    The Google Ads Apps assessment consists of 49 questions and you have 75 minutes to complete.

     

    Keep in mind:

    You will need a score of 70% or higher to pass
    If you end the assessment early or the timer runs out before you have answered enough questions correctly, you will not pass and will not be able to resume from where you left off
    You will not be able to review or edit your answers once you have moved to the next question (or hit the submit button on the last question)
    You must wait 1 day before retaking this assessment if you failed your last attempt

     

    Score 100% in last review.

     

    Get Certified in Google Ads Apps Certification NOW!!!

     

     

    When creating a Google App campaign, what determines a campaign bidding strategy?

    • The number of downloads the app has.
    • The industry standard for that particular app.
    • The target-user settings of the campaign.
    • The total value of the campaign budget.

     

    Why might a cosmetics company that traditionally sells products in stores promote their app?

    • The app can help customers buy products they were already likely to buy.
    • The app can forecast makeup products customers are likely to buy.
    • The app can let customers try products virtually.
    • The app can help customers write product reviews.

     

    What drives impact at scale for Google App campaigns?

    • A Google-designated team
    • Machine learning
    • Third-party support from Google partners
    • The YouTube video network

     

    Jason owns a productivity app and wants to expand outside of the US into Latin America. He hires a professional translation service and believes he’s ready to go as soon as the service is done.
    Which three steps should he consider before launching? (Choose three.) Select All Correct Responses

    • Launch the app in Latin America, before translations are complete to test the market.
    • Launch first in Latin American markets with more than five million residents.
    • Research specific market culture and productivity tool usage in Latin America.
    • Customize the app’s UX and expand payment methods relevant to Latin America.
    • Research device usage and connectivity within Latin America.

     

    Why should marketers align with their app developer teams?

    • Marketers can provide app developers with insights based on data from Google Search campaigns.
    • App developers are required to complete some actions within Google App campaigns.
    • A positive user experience across the board can support campaign goals.
    • App developers generally have more marketing knowledge when it comes to promoting apps.

     

    What’s a benefit to gathering data about events that happen in an app?

    • It will immediately reduce marketing costs.
    • It can help guide marketing efforts.
    • It can be used as a benchmark against similar apps.
    • It can help inspire new ideas for image assets.

     

    Emma is creating a new Google App campaign and working on her ad assets. Which of the following asset types is she required to manually add?

    • Various images
    • Headline and description text
    • A demonstration video
    • A final URL

     

    Match each statement about machine learning with the related benefit of Google App campaigns.

    1. Machine learning processes massive amounts of data, to deliver the most effective message to the right user at the right time.
    2. The complexity of creative A/B testing and possibility of human bias disappear with an automated approach to campaign management.
    3. Greater inventory and more ad formats means machine learning can serve ads to a wide audience of interested
    • Relevance
    • Reach
    • Simplicity

     

    Where do users spend the most time when on mobile devices?

    • Websites
    • Apps and websites equally
    • Apps
    • Phone calls

     

    A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches?

    • User reviews
    • Website traffic
    • New users and installs
    • In-app actions

     

    While machines deliver a variety of advantages, humans still offer their own unique skill sets. What two advantages do humans have over machines when it comes to marketing? (Choose two.) Select All Correct Responses

    • Humans make better strategic decisions.
    • Humans excel at monotonous tasks.
    • Humans think more creatively.
    • Humans are better at handling large amounts of data.

     

    Healthy Life HQ10, a Health and wellbeing company, has both a website and an app.

    What are three reasons the company should consider implementing measurement solutions that connect web and app? (Choose three.)

    • To drive more fitness video views.
    • To move customers from using the app to using the website.
    • To help improve overall mobile ROI.
    • To close the loop on mobile conversions.
    • To deliver a seamless mobile experience.

     

    Luca’s running a Google App campaign for news publisher World News Online.
    Why should Luca care about the quality of World News Online’s listing on Google Play? (Choose two.) Select All Correct Responses

    • Information on the Play listing page is used for app push notifications.
    • Information on the Play listing page is used by Google App campaigns as creative assets.
    • World News Online customers have higher expectations than average users.
    • A high-quality listing will encourage downloads by users from the Google App campaign.

     

    Dennis understands the importance of using an analytics solution for his app, but he doesn’t know which one to use. Which solution is Google’s best-in-class app analytics solution?

    • Google Analytics for Firebase
    • Codeless tracking with
    • Google Play App attribution partners
    • Google Analytics for Mobile

     

    What are the three tracking solutions for Google App campaigns?

    • Google Analytics for Firebase, app attribution partners, codeless tracking with Google Play.
    • Google App Analytics for Advertisers, app attribution partners, Google  Play  conversion  tracking. Google App Analytics for Advertisers, codeless tracking with Google Play, website attribution partners.
    • Google Analytics for Firebase, app attribution partners, Google Ads Analytics.

     

    An education company is uploading image assets for their Google App campaign.

    What are three guidelines they should follow to optimize their image asset mix? (Choose three.)

    • Include large borders for image clarity.
    • Include the maximum of 20 images for coverage.
    • Include images with high pixel density for visibility.
    • Include app store badges and brand logo for credibility.
    • Include large text for accessibility.

     

    Which two in-app actions are examples of those relevant to the retail industry? (Choose two.)

    • Tutorial completion
    • Coupon redemption
    • Hotel room selection
    • Add to cart

     

    Vivian’s been put in charge of a few clients interested in running Google App campaigns. Some campaigns will use target
    cost-per-action (tCPA), while others use target cost-per-install (tCPI). Which two statements are correct when it comes to setting daily budgets within App campaigns? (Choose two.)

    • A daily budget should be at least 50 times the tCPI.
    • A daily budget should be at least 5 times the tCPA.
    • A daily budget should be at least 10 times the tCPA.
    • A daily budget should be at least 25 times the tCPI.

     

    What report might help identify countries in which an app is getting visitors, but isn’t yet localized?

    • The traffic analysis report in the Google Play console.
    • The user acquisition report in the Google Play Console.
    • The Google Play Translation Services report.
    • The country guidance tool in Google Ads.

     

    Which of these companies would be ready to start a Google App campaign focused on in-app actions?

    • An education company with a large app user base that’s assigned values to the specific actions users take within the app.
    • A finance company with a small app user base that wants to drive additional app installs.
    • A travel company with a large app user base that hasn’t yet set values for the key actions users take within the app.
    • A fitness company with a large website user base that’s about to launch its new app.

     

    Which three skills do marketers bring to the table when working with machine learning? (Choose three.)

    • Efficiency
    • Strategy
    • Scale
    • Creativity
    • Goal setting

     

    Poppy’s setting up an App campaign, and she wants to aquire a high volume of users while also generating plenty of in-app purchases.
    Which of the following settings should Poppy select to achieve her marketing objective?

    • A focus on “In-app actions” while targeting “Users who have interacted with the app previously”.
    • A focus on “Install volume” while targeting “All users”.
    • A focus on “Install volume” while targeting “Users likely to perform a specific in-app action”.
    • A focus on “In-app actions”.

     

    Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google App campaign. Why is that?

    • Image assets tend to load slower on mobile devices when there’s text overlay.
    • Image assets with text overlay can only be shown on some Google inventory.
    • Google Ads policies don’t allow more than 25% overlay text on an image asset.
    • Large-scale or very long text in image assets can detract from the viewer’s visual experience of an ad.

     

    What should you keep in mind when selecting events to measure in a Google App campaign?

    • Pick an event with significant value, regardless of how often it occurs.
    • Pick an event with low value that happens on a very significant basis.
    • Pick an event that can be compared against similar apps.
    • Pick an event that matters to your business and occurs frequently.

     

    Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?

    • They unlock additional segmentation options for placements that occur on YouTube.
    • They provide additional conversion data, so better business decisions can be made.
    • They’re an effective way to directly compare conversion data against similar businesses.
    • They offer insights into video assets, so best-performing ones can be given priority.

     

    Which three statements about machine learning are true? (Choose three.)

    • Machine learning will eventually develop to a level where it can replace advertisers entirely.
    • Machine learning happens when computers analyze and recognize patterns in huge amounts of data.
    • Machine learning means computers don’t need to be explicitly programmed or told what to do.
    • Machine learning can become more efficient and accurate over time.
    • Machine learning is a way of effectively summarizing large amounts of data.

     

    Why might a shopper prefer to make a purchase using a retail app rather than a retail website?

    • The latest industry news can be presented to a potential customer while they shop.
    • An app can serve ads to a potential customer while they’re browsing products.
    • Apps can redirect users to the company website to complete a purchase.
    • Personal information can be saved in an app to make checkout quick and easy.

     

    Maria completed the “Headline” section of her text assets and now needs to complete the “Description” section. Which factors must Maria consider?

    • Each ad group may have 1-5 description lines, with up to 90 characters in each.
    • Each ad group may have 3-5 description lines, with up to 90 characters in each.
    • Each ad group may have 1-5 description lines, with up to 30 characters in each.
    • Each ad group may have 3-5 description lines, with up to 30 characters in each.

     

    Tina’s an experienced account manager who enjoys overseeing the details of her Google Ads campaigns. She struggles with leaving the majority of campaign management to machine learning in App campaigns. What’s a valid reason for Tina to rely on machine learning instead of doing everything manually?

    • Machine learning will perform better when it comes to designing creatives.
    • Machine learning will let her be promoted to director quickly.
    • Machine learning will save a significant amount of time and effort for other tasks.
    • Machine learning will let her use the same audiences she’s identified as correct in the past.

     

    What two things are essential for a Google App campaign to run smoothly and successfully? (Choose two.)

    • Data
    • HTML5 assets
    • Bid changes
    • Time

     

    How do humans and machines work as an effective team when running Google App campaigns?

    • Machines can provide very detailed reporting, while humans handle the majority of optimization tasks.
    • Humans can monitor reports exclusively, while letting machine learning handle everything else.
    • Humans and machines have complementary skill sets.
    • Humans can verify creative assets made by machines, saving time in the process.

     

    Machine learning automates much of a Google App campaign once it’s live.
    What’s one reason marketers should still be involved in the campaign after it’s launched?

    • The marketer will still need to review search term and segmentation reports, to make appropriate manual adjustments.
    • The strategy behind an App campaign will likely shift over time, meaning boundaries need to be set accordingly.
    • The marketer will need to look for and resolve any campaign issues found within the notifications section of the account.
    • An App campaign will request human input via questionnaires from time to time, to help steer its marketing objectives.

     

    How do Google App campaigns help reduce the manual test-and-iterate efforts of advertisers?

    • The system automatically tests different ads to determine what works best.
    • The system can immediately identify the best ad assets submitted by a marketer.
    • The system automatically creates ads, with zero human input required.
    • The system suggests proven data based on similar businesses from the same industry.

     

    Canadian company Fresco Arts is planning to expand to three additional international markets within the year.  Which three benefits might be likely outcomes of this plan? (Choose three.)

    • Additional sales
    • Decreased costs
    • Increased profits
    • Wider customer base
    • Increased customer lifetime value

     

    What are the four types of ad assets available in Google App campaigns?

    • Text, Video, HTML5, Audio
    • HTML4, Image, Video, Text
    • HTML5, Image, Video, Text
    • Image, Text, Audio, Video

     

    Tom hasn’t yet released his app and he’s interested in the typical lifecycle of an app. Help him place these app lifecycle phases in the order they occur.

    • Launch
    • Grow
    • Maturity
    • Engagement

     

    How does machine learning in Google App campaigns benefit both marketers and users?

    • By delivering a different ad to every user.
    • By delivering relevant ads to users only on YouTube.
    • By delivering ads to as many users as possible in one location.
    • By delivering a relevant ad to the right user at the right time.

     

    Campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review? (Choose two.)

    • Average cost per in-app action.
    • Number of installs.
    • Number of best assets.
    • Average cost per install.

     

    Why do Google App campaigns perform better when provided with a diverse portfolio of assets?

    • The system can automatically create individual ad groups to accommodate each asset type.
    • The system has flexibility to create individual ads that best move a user to install or take action in the app.
    • The budget of the campaign is automatically increased with each asset type added.
    • The system can identify the best-performing assets from the portfolio, then create more based on them.

     

    What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.)

    • App downloads are growing year over year.
    • While on mobile devices, users spend the majority of time in apps.
    • Apps require minimal maintenance.
    • Apps deliver better brand awareness than websites.

     

    Kyle’s making an HTML5 asset to add to his portfolio of other asset types.
    According to HTML5 best practices, when should the name of his app and a visible call-to-action be positioned at the center of his ad?

    • During the entirety of the ad.
    • At the beginning of the ad.
    • Midway through the ad.
    • At the end of the ad.

     

    Brian’s in the process of adding text assets to his first ad group in a Google App campaign. What should Brian include in the Headline field of his text assets?

    • Key features of the app
    • The title of the app
    • Contact details
    • The brand name

     

    Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the network he uses?

    • Google offers more segmentation information for VTCs than all other networks.
    • The VTC metric used by Google is different from most other networks.
    • Google has a VTC industry benchmark to compare against similar businesses.
    • He’ll receive consistent measurement across his marketing landscape.

     

    Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?

    • So advertisers know if their audience targeting is successful.
    • So advertisers know if frequency capping is working.
    • So advertisers know if users are double-clicking on their ads.
    • So advertisers know if their ads have truly been seen by users.

     

    What are two reasons advertisers should consider engagement when marketing apps?

    Select All Correct Responses

    • A significant percentage of app users churn after three months.
    • Apps can be accidentally uninstalled.
    • Users who haven’t yet downloaded an app might need extra incentive.
    • Some users download apps and then forget about them.

     

    A large golf booking company just launched a new app, and they want to drive 50,000 installs before peak season hits. How should they set their campaign daily budget to help reach their target number of installs faster?

    • Set the campaign’s daily budget as planned initially, then fluctuate it on a weekly basis.
    • Set the campaign’s daily budget initially less than planned, then double it right before deadline.
    • Set the campaign’s daily budget triple than originally planned.
    • Set the campaign’s daily budget slightly higher than originally planned.

     

    William is an online marketing manager at an advertising agency. As William learns more about machine learning, he wants to clarify the value he still adds for his clients.
    What are two reasons why William can be excited about the growing impact of machine learning on marketing? (Choose two.)

    Select All Correct Responses

    • Machine learning lets William spend more time on marketing strategy than campaign details.
    • Machine learning handles client communication, giving William more time to tweak campaigns.
    • Machine learning can provide reporting insights, so William can skip performance analysis.
    • Machine learning frees more time for William to build client relationships.

     

    Which components of a Google App campaign allow marketers to reach valuable users?

    • Industry insights purchased from third-party companies.
    • Reviews left on an app listing.
    • Segmented data taken from surveys.
    • Conversion tracking and machine learning.

     

    Which app type is the most downloaded on Google Play?

    • Shopping apps
    • Business apps
    • Gaming apps
    • Sports apps

     

    In Google Search campaigns, Jenny routinely replaces low performing ads, but knows Google App campaign best practices are different.
    For her Google App campaign, how often should Jenny replace low-performing assets with new and improved ones to prevent ad fatigue?

    • Every two to three months.
    • Every two to three days.
    • Every month.
    • Every week.

     

    Rita’s working to expand a travel app into new markets in southeast Asia.
    When considering how she should localize app design and payment methods, what should Rita do first?

    • Initiate a full app rebuild.
    • Initiate a code freeze on app development.
    • Conduct market research.
    • Conduct competitor surveys.

     

    Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes.
    For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?

    • 100
    • 25
    • 50
    • 200

     

    Oscar’s been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?

    • Comparing the app against other industry apps.
    • A behind-the-scenes look at how the app was made.
    • Showing the app and its functionality.
    • Portraying people using the app.

     

    Naomi wants to promote her app with Google Ads, but has multiple campaign goals.
    What action should she take when promoting an app with multiple goals in an App campaign?

    • Create multiple ad groups for each goal.
    • Create a separate campaign for each goal.
    • Focus on one goal at a time.
    • Include all goals within one campaign.

     

    Melissa’s been running a Google App campaign with one ad group and she’s looking to optimize the campaign by creating additional ad groups.
    What should Melissa do next?

    • Create a new campaign and ad group for each different theme.
    • Replace her existing ad group with a new one using a different theme.
    • Maintain one evergreen ad group, and use additional ad groups to explore different themes.
    • Maintain the same ad group, and introduce additional assets based on various different themes.

     

    Which two in-app actions are common across a variety of industries? (Choose two.)

    Select All Correct Responses

    • Video download
    • Register
    • Application submission
    • Sign-in

     

    A company decided to expand its app into international markets. Place the three steps involved in the app market expansion process in the correct order.

    • Select relevant markets for
    • Localize
    • Test, launch, and measure to

     

    Desmond has an online library full of quality images of his app.
    What’s the maximum number of image assets Desmond can add to one ad group within a Google App campaign?

    • 30
    • 10
    • 20
    • 40

     

    How do the majority of app downloaders discover apps?

    • Through digital sources
    • Through magazine placements
    • Through television commercials
    • Through billboard advertising

     

    What two things are marketers realizing as machine learning becomes more widely used? (Choose two.)

    Select All Correct Responses

    • Automated campaigns rely on human guidance and intelligence for success.
    • Expertise in machine learning and automated systems is more valuable than ever before.
    • Machine learning is a key component in building relationships with clients.
    • Automated campaigns outperform humans when it comes to creative work.

     

    What are two ways a marketer can use data insights to better understand campaign performance? (Choose two.)

    • Include view-through-conversion reporting to understand the full value of the ads shown.
    • Track users across individual sites and apps visited.
    • Use the asset report to identify and add more top-performing assets.
    • Evaluate all paid channels, and distribute investment equally.

     

    Three key steps are needed to enable conversion tracking in a Google App campaign. Place them in the correct order.

    • Pick an analytics tool to track
    • Link your analytics tool to your Google Ads
    • Import your data from your analytics tool to Google

     

    Roberto’s expanding his UK-based app into France. He created a new French-targeted Google App campaign and translated his assets into French.
    Which three additional things should he consider before going live? (Choose three.)

    • Creating ad groups for each language spoken in France.
    • Translating the app store listing titles and descriptions.
    • Utilizing the App Translation service within the Google Play Console. Performing market research to understand the needs of French users.
    • Utilizing the Localize Now guidance tool within Google Ads.

     

    Why should companies with physical locations embrace app usage?

    • Mobile apps help build brand and website awareness.
    • Apps inform potential customers of opening and closing hours.
    • Over half of consumers use mobile apps when shopping in-store.
    • Apps encourage potential customers to subscribe to their newsletter.

     

    Adam’s taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry?

    • Plan strategies on a wide scale.
    • Strengthen relationships with clients.
    • Perform specific tasks efficiently.
    • Set the right campaign budgets.

     

    Claire understands the impact an app store listing can have on her Google App campaign. She wants to partner with the developer team to optimize the listing, so users who land there will be more likely to download.
    Which three components of the Google Play store listing should Claire and the developer team review first? (Choose three.)

    • Description Icon
    • Download button
    • Font type
    • Hero image/video

     

    Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Which two questions should the company consider? (Choose two.)

    • What impact would a successful app have on the business?
    • What unique purpose does the app provide customers?
    • How do app users perceive the fitness brand?
    • How many fitness videos were downloaded last year from paid app promotion?

     

    Lilly added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload. Her App campaign may do which of the following actions?

    • Dismiss video ads completely, and focus on other submitted ad assets.
    • Automatically record some footage of the app, and use it for a video ad.
    • Crawl YouTube for a video relevant to the app, and use it for a video ad.
    • Automatically make a video based on the App Store or Google Play assets and information.

     

    Rose has run her Google App campaign for a long time, and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable users? (Choose two.)

    • Analyze a cross section of reviews left on her app store listing.
    • Create a detailed survey to send to her most active users.
    • Assign specific values to different in-app events.
    • Use longer lookback windows when analyzing data.

     

    Match the type of business with the most relevant reason “why apps matter.”

    1. eCommerce
    2. Gaming
    3. Omnichannel (online + store)
    • These apps generate higher conversion rates than mobile websites. (1)
    • These apps are used by over half of consumers when shopping in a physical location. (3)
    • These are the most downloaded app type on Android and iOS. (2)

     

    What impact has machine learning made on the marketing industry?

    • Advertisers can crunch more data at scale than ever, to drive better business outcomes.
    • Advertising agencies are slowing down their recruitment efforts as the requirement for human input is reduced.
    • Advertisers are spending more time on campaign optimization, due to additional data that’s surfaced.
    • Well-known analytics tools are becoming obsolete as data is handled entirely by computer systems.

     

    For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?

    • 500
    • 20
    • 100
    • 10

     

    Henry’s been running a Google App campaign for a number of days, and he noticed it’s still in a learning phase. What can contribute to an App campaign remaining in the learning phase for an extended time?

    • Only providing text assets
    • A low budget
    • The campaign name
    • Language setting

     

    Which statement summarizes a Google App campaign?

    • A manual ad type in Google Ads that lets advertisers display banners exclusively on Google Play.
    • An automated ad type in Google Ads designed to help advertisers drive app installs and in-app conversions.
    • A Google tool that automatically creates an app based on an advertiser’s website and supplied content.
    • A platform in Google Ads that lets advertisers promote their products and services exclusively on apps they don’t own.

     

    Sandra’s creating a long-term plan for her app. She wants to make sure her objectives evolve along with the growth of the app itself. Help Sandra place the following marketing objectives in the order they typically occur.

    • Increasing user volume
    • Driving specific in-app actions
    • Handling churn management

     

    Betty’s manager is wondering why she needs to spend time on her new Google App campaign, since machine learning helps to automate a significant amount of the campaign.
    What are three things Betty can do to guide the campaign? (Choose three.)

    • Make adjustments to the campaign in reaction to hourly fluctuations in performance.
    • Create helpful boundaries for the system to work within, by setting a thoughtful bid and budget.
    • Build a library of different ad assets, with the intention swapping them entirely on a weekly basis.
    • Provide the system with ample, meaningful data and the time to process it.
    • Keep an eye on strategy and objectives, evolving them over time as needed.

     

    George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means.
    What does a view-through conversion mean for George’s Google App campaign?

    • It’s the total number of times a user has seen an ad before eventually completing a conversion.
    • It’s when a user sees an ad containing a video asset, clicks on it, and then proceeds to complete a conversion.
    • It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.
    • It’s a conversion metric that counts the total number of conversions that came exclusively from a YouTube placement.

     

    Google App campaign objectives should depend on which of the following?

    • The stage of app maturity
    • Reviews left by people using the app
    • Short-term events in relevant industries
    • The objectives of similar businesses

     

    What are the two most common reasons a finance company might choose to promote its app?

    • To determine if app users have a preferred banking location.
    • To increase user engagement with the app.
    • To drive phone calls to customer service through the app.
    • To help users discover the app.

     

    Roger’s added text, image, and video assets to his ad group, but he isn’t familiar with HTML5 assets. Why would an advertiser choose to provide HTML5 assets in a Google App campaign?

    • To divert traffic to a webpage.
    • To create audio-only ads.
    • To create interactive ads.
    • To serve lead forms.

     

    Match the following building blocks of Google App campaigns with their descriptions.

    • Ad groups
    • Ad assets
    • Individual elements such as lines of text, individual images, or videos.
    • A set of ads or ad assets that share common themes.

     

    What are two ways a marketer can provide good data to a Google App campaign, powered by machine learning? (Choose two.)

    • Select events done by at least 95% of users.
    • Ensure events are being measured accurately.
    • Select events done by more than 5% but fewer than 50% of users.
    • Select your most valuable events, regardless of how often they occur.

     

    Which statement is true regarding conversion rates between apps and mobile web?

    • Mobile web generates conversion rates three times that of shopping apps.
    • Mobile web generates conversion rates ten times that of shopping apps.
    • Shopping apps generate conversion rates ten times those of mobile web.
    • Shopping apps generate conversion rates three times those of mobile web.

     

    Jasmeet’s a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago, and she learns the assets haven’t been updated since launch. What two things should Jasmeet do next? (Choose two.)

    • Review the asset report, but wait another two months before taking action – it’s too soon to know how well the existing assets are performing.
    • Review the campaign’s existing assets to see if enough types and sizes exist for good ad coverage, and if the existing assets meet the recommended standards for quality.
    • Review the asset report as a frame of reference, then immediately remove all existing assets and start fresh with new ones. After two months, the existing assets are stale and need to be replaced.
    • Review the asset report to see which assets are low-performing, and gradually swap them out for new ones.

     

    Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?

    • Launch
    • Growth
    • Engagement
    • Maturity

     

    An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google App campaign for installs?

    • 0.5
    • 20
    • 500
    • 2

     

    Linda wants to get the most from her Google App campaign ads. She writes the required amount of text assets, but doesn’t have many other assets to upload.
    Which assets may be auto-generated by the campaign, in addition to what Linda can upload?

    • The existing Display Network and/or Video campaigns within the same Google Ads account.
    • The associated images and videos on Google Images and YouTube.
    • The website associated with the app in question.
    • The content within the app’s Google Play and Apple App Store listings.

     

    Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to find this data. What should she do?

    • She should look at total conversions, which automatically include view-through conversions.
    • View-through conversions isn’t a default column in the performance report. She should add her total interactions with her total conversions.
    • View-through conversions isn’t a default column in the performance report. She should customize her columns to include it.
    • View-through conversions isn’t a default column in the performance report. She should find the view-through conversions in the asset report.

     

    Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes machine learning is doing everything.
    What are three ways in which Hiroko can help guide the machine learning powered campaign?

    • Update campaign settings daily.
    • Adjust bids regularly.
    • Set boundaries.
    • Provide a lot of good data.
    • Evolve the strategy.

     

    Simon’s been in the marketing industry for a few years. He’s learning about the ways machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities?

    • It allows for more time to focus on strategy and creating customer experiences.
    • It’s an efficient way to learn what account structures are being used by similar businesses.
    • It’s an automated solution to communicate with clients using faster response times.
    • It’s a practical way to automatically convert client briefs into fully functional account structures.

     

    What are two reasons why businesses should consider building a mobile app? (Choose two.)

    Select All Correct Responses

    • People are spending more time using apps.
    • A mobile app will encourage users to visit their website.
    • A well-performing app can directly improve website usage.
    • The number of users on mobile devices continues to grow.

     

    Which of the following definitions describes “Events” in relation to app measurement?

    • A limited-time promotion in an app.
    • Actions that people perform in an app.
    • A way to market to potential users.
    • When an app is on sale in the app store.

     

    Samira has a travel app named YourAdventure.
    Why should she create themed ad groups for specific offerings, such as culinary experiences, guided hikes, and architectural tours?

    • Themed ad groups are used to set budgets by traveler interest.
    • Themed ad groups are used to adjust bids by traveler interest.
    • Themed ad groups are used to create and deliver relevant ads to travelers with different interests.
    • Themed ad groups are used to create and deliver ads in different languages to different travelers.

     

    As with all Google Ads products, brand safety is of the utmost importance to Google App campaigns. Therefore, Google gives advertisers additional control over their placements, including the ability to exclude placements.
    What’s the maximum number of placements per account an advertiser can exclude?

    • 650
    • 650000
    • 6500
    • 65000

     

    Walt wants to provide strategic guidance for the Google App campaign he’s managing. He wants the campaign to work within specific boundaries, toward a desired outcome.
    Which two settings should Walt observe on an ongoing basis? (Choose two.)

    • Location
    • Bid
    • Budget
    • Audience

     

    Cosmetics brand Lit Looks isn’t getting the reach they expected from their Google App install campaign. They want to optimize their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10-30 seconds in duration.
    What are they missing in their video asset mix?

    • A 60-second landscape video asset.
    • A 60-second portrait video asset.
    • A carousel video asset.
    • A square video asset.

     

    Google Ads follow the Media Rating Council’s standards for viewability. What’s required for an ad to be counted as a viewable impression?

    • An ad must be more than 75% on-screen for more than five seconds.
    • An ad must be more than 50% on screen for more than five seconds.
    • An ad must be more than 50% on screen for more than two seconds.
    • An ad must be more than 75% on screen for more than two seconds.

     

    Which three technology-related considerations might impact how an app performs by market? (Choose three.)

    • Average device screen size.
    • Availability of high-speed internet.
    • Average device battery life.
    • Browser preference of market.
    • Population density of market .

     

    What are three reasons why a retail company would invest in app promotion? (Choose three.)

    • Apps are guaranteed to run faster than mobile sites.
    • Apps automatically look better than mobile sites.
    • Apps generate higher conversion rates.
    • Apps have higher average order values.
    • Apps have lower abandonment rates.

     

    What are the two main marketer objectives for app promotion?

    • Engagement and website growth
    • Discovery and engagement
    • Discovery and global expansion
    • Global expansion and in-store sales

     

    Which of the following roles does an app play in overall business strategy?

    • Identifying the most important audiences for your business.
    • Improving the average order value of your customer base.
    • Driving as much traffic as possible to a .com website.
    • Delivering a great user experience as part of the customer journey.

     

    What’s usually the last touchpoint at which you might influence a user’s decision to install your app?

    • App campaign ad
    • Offline marketing efforts
    • App store listing
    • Website where the app is featured

     

    What’s the advantage to identifying app users with high lifetime value in a Google App campaign?

    • Proactively target an audience with most-engaging video assets.
    • Send push notifications to high-value users, reminding them to use an app.
    • Focus marketing strategies on similar users who bring long-term value to a business.
    • Focus marketing efforts only on those users that are already engaging with an app regularly.

     

    In which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions? (Choose two.)

    • A travel app looking to increase their user base by 50% in the next six months.
    • A dating app earns $50 in revenue every time an app user upgrades to Premium level.
    • A banking app knows those who use the app to deposit checks are more likely to remain loyal customers.
    • An entertainment app provides unlimited video views to users.

     

    Gordon is running a Google App campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine to achieve optimal performance?

    • Yes. The system needs a minimum of 30 unique conversion events across 30 days.
    • Yes. The system needs a minimum of 10 unique conversion events across 30 days.
    • No. The system needs a minimum of 300 unique conversion events across 30 days.
    • No. The system needs a minimum of 3,000 unique conversion events across 30 days.

     

    What’s the maximum number of localized store listing experiments that can be run at once in Google Play?

    • 2
    • 3
    • 5
    • 4

     

    Shayley’s reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer OneStop. She has the OneStop app installed and clicks on the ad. OneStop has enabled deep linking.
    What will happen next?

    • Shayley will be taken to a Google search page with “hiking boots” pre-populated as her search term.
    • Shayley will be taken to the hiking boots section of the OneStop website.
    • Shayley will be taken directly to the hiking boots section of the OneStop app.
    • Shayley will be taken to the app store listing, prompting her to download the OneStop app.

     

    Sophie’s been asked to create image assets that adhere to best practices for Google App campaigns. She wants to guarantee placement across all channels. At minimum, what image assets should Sophie create and upload?

    • At  least two landscape images without any superimposed text or logo.
    • At least two landscape images with a watermark of the app logo included.
    • At least two portrait images with a watermark of the app logo included.
    • At least two portrait images without any superimposed text or logo.

     

    Measuring across app and web is challenging, yet important for understanding cross-platform behavior. Which two solutions does Google offer to bridge the measurement gap between app and web? (Choose two.) 

    • App and Web properties in Google Analytics
    • Google Ads SDK platforms report
    • Deep linking
    • Cross-platform report in Google Analytics

     

    Mario works at an agency on app campaigns for two different clients. Match the company and their objective with the appropriate bidding strategy.

    • A food delivery company running a campaign to get new
    • An outdoor retailer running a campaign to drive more in-app
    • tCPA
    • tCPI

     

    What are the two main objectives of an app marketer? (Choose two.)

    • Responding to user feedback
    • Generating app reviews
    • Driving app downloads
    • Encouraging app usage

     

    When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence.

    • Build user base and installs at
    • Add campaigns that focus on higher-value installs by focusing on in-app
    • Activate existing users with engagement

     

    For accurate targeting, assets are organized into ad groups that have shared topics most often related to which of the following? (Choose three.)

    • Message
    • Theme
    • User location
    • Ad schedule
    • Audience

     

    Megan’s setting up a Google App campaign, but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?

    • Competition becomes more focused at a granular level.
    • The system works best when working from the largest dataset possible.
    • App campaigns don’t allow location targeting at a more granular level than country-level.
    • Users outside of the location target area might feel excluded.

     

    What task could the Market Finder by Google tool help with?

    • Building audience lists based on individual user emails.
    • Developing a list of campaign management recommendations.
    • Developing a list of suitable potential markets for expansion.
    • Translating an app into multiple languages.

     

    What are two ways to achieve creative excellence in Google App campaigns? (Choose two.)

    • Introduce one asset type at a time, to eventually identify which type works best.
    • Follow best practices for uploading a diverse and comprehensive asset mix.
    • Invest a lot of time reviewing the assets being used by similar businesses.
    • Improve and optimize the asset mix based on insights from the asset report.

     

    What are the two key components of a high-quality app experience?

    • Personalization and video quality
    • Technical performance and personalization
    • Technical performance and user experience
    • User experience and video quality

     

    Why doesn’t machine learning happen immediately after starting a Google App campaign?

    • The system starts by learning from manual management.
    • Other campaigns in the account need to be analyzed first.
    • There’s a lot of data needing to be processed.
    • Manual input is needed from Google employees.

     

    Machine learning is being incorporated into many marketing activities, but recent research finds that certain activities are harder to automate.
    What remains a challenge for machine learning?

    • Reporting
    • Optimization
    • Decision making
    • Budget setting

     

    Sally’s historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy.
    What are two ways machine learning helps reduce the time she’ll spend in her Google App campaign? (Choose two.)

    • Machine learning can analyze many signals to determine the right audience for her ad.
    • Machine learning can review competitor performance to optimize campaigns.
    • Machine learning can create combinations of assets to deliver a relevant ad to the right user.
    • Machine learning can apply industry insights to optimize campaigns.

     

    Ben just launched an app for his pizza-delivery business.
    Which three in-app actions are most applicable for Ben’s business? (Choose three.)

    • Enter address
    • Add payment
    • Coupon redemption
    • Video views
    • Matched interest

     

    When setting up a new Google App campaign, which three settings must be made at the campaign level?

    • Ad formats, budget, location
    • Ad formats, language, location
    • Budget, language, location
    • Ad formats, budget, language

     

    In what way do Google App campaigns simplify the ad creation process?

    • Content is taken from the website and social media associated with the app to design different ad formats.
    • The system analyzes App campaigns run by similar businesses and identifies the best settings for your ads.
    • The system will run a simulation to analyze how your app works, then design ads based on what it finds.
    • If video or image assets aren’t manually uploaded, content may be pulled from the app store listings.

     

    Roberto is explaining why a Google App campaign is a good strategy for app promotion. What should he highlight as the three main benefits of Google App campaigns?

    • Reach, demographics, reporting
    • Reach, relevance, simplicity
    • Reporting, relevance, simplicity
    • Reporting, simplicity, demographics

     

    At what level in the Google Ads interface does the marketer select Android or iOS as the mobile app platform?

    • Reporting level
    • Ad group level
    • Campaign level
    • Asset level

     

    Harry’s about to launch a new app and wants to attract new users with the help of a Google App campaign. Which campaign subtype should Harry select when setting up this new campaign?

    • App engagement
    • App installs
    • App notifications
    • App interactions

     

    Clara’s colleague recommended she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance?

    • An estimate of the number of installs or in-app actions she can drive with her bidding strategy.
    • An estimate of the total number of impressions the app will receive across Google’s inventory.
    • A recommendation of the bid she should set to compete against similar businesses.
    • A recommendation of bid adjustments, based on different times of the day and week.

     

    What important role does app promotion play in the mobile gaming industry?

    • App promotion alerts gamers of the latest industry news and information.
    • App promotion encourages gamers to use hardware to improve their gameplay.
    • App promotion helps users discover new games to download.
    • App promotion helps convert mobile gamers into console and PC gamers.

     

    What are two ways marketers can benefit from machine learning in Google Ads? (Choose two.)

    • Machine learning evolves campaign goals automatically, without input.
    • Machine learning produces results that align with defined campaign goals.
    • Machine learning saves time by analyzing hundreds of signals automatically.
    • Machine learning sets campaign bids and budgets automatically.

     

    Robert’s about to start creating an HTML5 asset for his Google App campaign.
    According to HTML5 asset best practices, what should be included before the HTML5 ad plays?

    • A simplistic graphic of the app’s title, to help spark curiosity in potential users.
    • A list of bullet points highlighting the app’s key features.
    • An introduction screen, with clear instructions on how to engage with the ad.
    • A brief video clip showing a series of screenshots of what to expect from the app.

     

    Janelle’s running a Google App campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine toward a successful outcome? (Choose three.)

    • Janelle can set location targeting at the ad group level.
    • Janelle can provide the system with abundant data and time.
    • Janelle can adjust bids daily to ensure the campaign stays on target. Janelle can evolve campaign strategy over time.
    • Janelle can set bids and budgets strategically.

     

    For a Google App campaign optimizing to a tCPA of $10, what would be the recommended minimum budget?

    • 200
    • 25
    • 50
    • 100

     

    Which brand safety measures are in place by default when setting up a Google App campaign?

    • App campaigns exclude all placements and mobile categories.
    • App campaigns require users to upload an HTML file to prove app ownership.
    • App campaigns are opted out of certain inappropriate or graphic content.
    • App campaigns automatically select languages appropriate to a user’s goal.

     

    Which two options are benefits of using Google Analytics for Firebase? (Choose two.)

    • There’s no need to implement an SDK.
    • It provides a simple Android-only solution.
    • It provides automatic setup and out-of-the-box reporting.
    • Data collection is transparent and more secure.

     

    What’s an advantage to having software developer kits (SDKs) in place from both Firebase and other measurement partners?

    • It provides unlimited reporting on up to 250 distinct events.
    • It tracks Android app installs and in-app purchases made through the Google Play store exclusively.
    • It doesn’t require editing an app’s code or using a third-party analytics tool.
    • It helps make your measurement more comprehensive.

     

    Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run.
    How should Luca respond?

    • Google Search, Google Play, Discover, Gmail, and Google Maps
    • Gmail, Google Search, Google Play, and 3M videos in the YouTube network
    • 3M sites and apps in the Google and YouTube networks
    • Google Search, Google Play, YouTube, Discover, and 3M sites and apps in the Google network

     

    How does asset variety help with reach?

    • Increased asset variety helps ads show up across more of Google inventory.
    • Increased asset variety lets ads show only on YouTube.
    • Increased asset variety lets ads be more visible in Google Search.
    • Increased asset variety lets ads show across more geographic locations within Google inventory.

     

    What kind of positive impact will machine learning have on the advertising industry?

    • Machine learning delivers relevant ads to each customer.
    • Machine learning creates company strategies.
    • Machine learning measures performance more effectively.
    • Machine learning builds great customer relationships.

     

    Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two.)

    • Machine learning can analyze millions of signals and placements in real time.
    • Machine learning reduces human bias and common errors.
    • Machine learning can have a better understanding of business objectives.
    • Machine learning is more capable of interpreting human emotion.

     

    Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google Ads interface?

    • Create a library of assets he might use during the ad creation process.
    • Gather feedback from people already using his app regularly.
    • Conduct thorough research on apps belonging to similar businesses.
    • Define a goal he wants to achieve with an App campaign.

     

    Which statement is true regarding Conversions in a Google App campaign?

    • They’re any action a user performs when using the app.
    • They’re the total number of users who have installed the app.
    • They describe when a user leaves a review about the app on the app listing.
    • They’re specific events that matter most to a business.

     

    Google App campaigns are designed to deliver relevant ads to users based on a large number of inputs. What are three examples of signals that may be used by an App campaign? (Choose three.)

    • App settings
    • Search queries
    • Location
    • Keywords
    • Ad schedule

     

    Anne is looking at the “Performance” column in the asset report of her Google App campaign. She wants to see how specific assets have been performing. She notices the terms “low”, “good”, and “best” in the column.
    Asset ratings are distributed based on which criteria?

    • The number of impressions they receive in each ad group.
    • The all conversion value they acquired over the last 30 days.
    • The average click-through rate (CTR) they acquired over the last 30 days.
    • The number of conversions they receive in each ad group.

     

    An education company is preparing to run a marketing campaign for their app.
    Identify three factors the company should consider when determining the objectives for their upcoming campaign. (Choose three.)

    • Business goals
    • Competitor strategy
    • Annual revenue
    • Stage of app maturity
    • App specific goals

     

    Why is conversion tracking critical for Google App campaigns?

    • Conversion tracking provides insights that shape push notifications for an app.
    • Conversion tracking enables companies to understand individual user preferences.
    • Data captured by conversion tracking may be used to target specific users.
    • Data captured by conversion tracking powers machine learning.

     

    The majority of five-star reviews for apps in the Google Play Store praise which of the following three qualities? (Choose three.)

    • Design
    • Sound effects
    • Usability
    • Speed
    • Customer support

     

    Knowledge check assessment

     

    Select two reasons why a finance company might invest in app promotion. Select the best answers.

    • To help users discover the app
    • To increase user engagement with the app
    • To drive phone calls to customer service
    • To determine if the app is useful

     

    How do Google App campaigns help both marketers and users? Select the best answer.

    • By delivering a relevant ad to the right user at the right time
    • By delivering relevant ads to users on YouTube
    • By delivering as many ads as possible to the same user throughout the day
    • By delivering ads to as many users as possible

     

    An education company is preparing to run a marketing campaign for their app. Identify three factors the company should consider when determining the objectives for their upcoming campaign.

    Select the best answers.

    • Business goals
    • App-specific goals
    • Stage of app maturity
    • Competitor strategy

     

    Why is conversion tracking critical for Google App campaigns? Select the best answer.

    • Data captured with conversion tracking powers the machine learning that’s at the heart of Google App campaigns
    • Conversion tracking provides insights that help shape push notifications for your apps
    • Conversion tracking enables you to understand individual user preferences
    • Data captured with conversion tracking can be used to target specific users

     

    When setting up a new App campaign, which three settings must be made at the campaign level?

    • Budget, language, location
    • Ad formats, budget, location
    • Ad formats, budget, language
    • Ad formats, language, location

     

    Why is it important for a travel app like YourAdventure to create themed ad groups for specific offerings such as culinary experiences, guided hikes, and architectural tours?

    • Ad groups with specific themes are used to create and deliver relevant ads to travelers with different interests
    • Ad groups target users based on their past travel history
    • Ad groups allow a marketer to set different budgets for each theme

     

    Which three of the following skills do marketers bring to the table when working with machine learning? Select the best answers.

    • Strategy
    • Goal-setting
    • Creativity
    • Efficiency

     

    Your manager is questioning the need for you to spend time on your new Google App campaign, since “machine learning is doing everything.” What are three things you can tell your manager you’re doing to guide the campaign?

    • Provide the system with ample, meaningful data and the time to process it
    • Keep an eye on strategy and objectives, evolving them over time as needed
    • Create helpful boundaries for the system to work within by setting a thoughtful bid and budget
    • Make adjustments to the campaign in reaction to hourly fluctuations in performance

     

    You’ve just been assigned to oversee an App campaign that was launched two months ago. You learn that the assets have never been updated. Which two of the following actions should you take?

    Select the best answers.

    Select All Correct Responses

    • Review the campaign’s existing assets to see if there are assets of enough types and sizes for good ad coverage, and whether the existing assets meet the recommended standards for quality
    • Use the asset report to see which assets are low-performing and gradually swap them out for new ones
    • Review the asset report, but wait another month before taking action – it’s too soon to know how well the existing assets are performing
    • Review the asset report as a frame of reference, then immediately remove all existing assets and start fresh with new ones

     

    You’re running an App campaign for OneStop, an international clothing retailer, and you’re trying to follow best practices for your measurement strategy. Which three questions should you be focused on answering?

    • Are view-through conversions being measured and valued appropriately?
    • How are users moving between OneStop’s app and web properties?
    • Which of OneStop’s app users have the highest long-term value?
    • How effective is deep linking at getting new users to install the OneStop app?

     

    You’re running an App campaign for news publisher World News Online. Choose two reasons why you should care about the quality of World News Online’s listing on Google Play.

    • Information on the Play listing page is used as creative assets in App campaigns
    • A high-quality listing will encourage downloads by users from the App campaign
    • World News Online customers have higher expectations than the average user
    • Information on the Play listing page is used for App push notifications.

     

    You’re working with a productivity app that is considering expansion outside of the US into LATAM. Besides translating the app into relevant languages, which three steps should you take before launching in new markets?

    • Research specific market culture and productivity tool usage in LATAM
    • Customize the app’s UX and expand payment methods relevant to LATAM
    • Research device usage and connectivity within LATAM
    • Launch the app in LATAM before translations are complete, to test the market

     

     

    Get Certified in Google Ads Apps Certification NOW!!!

     

     

     

    Filed Under: Certifications

    HubSpot Inbound Marketing Certification Exam Answers

    12 June, 2020 Por Vicen Martínez Arias

    HubSpot Inbound Marketing Certification Exam Answers

    HubSpot Inbound Marketing Certification Exam Answers

     

    HubSpot Inbound Marketing Certification Exam Answers

     

    Get Certified in HubSpot Inbound Marketing!

     

     

    All of the following are examples of a SMART goal EXCEPT:

    Increase year over year traffic by 30%.

    Significantly reduce the amount of time the team spends on creating content.

    Add five new content formats to the website by end of year.

    All of the above are SMART goals.

     

    Which of the following is NOT a category you should organize your content audit by?

    Buyer’s journey stage

    Content length

    Marketing funnel stage

    Content title

     

    True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.

    True

    False

     

    Fill in the Blank: __________ allows you to understand what users want, care about, and interact with on your site by visually representing their clicks, taps, and scrolling behavior.

    Hotjar

    Google analytics

    Quora

    Buzzsumo

     

    True or false? Sprinkling in relevant content offers on your 10x content pillar page can help your buyer personas continue educating themselves through the buyer’s journey.

    True

    False

     

    All of the following are helpful ways to promote your pillar pages on your website EXCEPT:

    Top navigation

    A dedicated section with a CTA near the top of the homepage

    A link on every website page even if the content isn’t relevant

    All are true

     

    Fill in the blank: _________ is Google’s machine-learning artificial intelligence system that interprets people’s searches to find pages that might not have the exact words they searched for.

    Panda

    Hummingbird

    RankBrain

    Penguin

     

    True or false? It’s recommended that you offer the content on a 10x content pillar page as a packaged downloadable resource.

    True

    False

     

    True or false? A resource pillar page should only be made up of internal website links.

    True

    False

     

    True or false? Social media is a key driver for word-of-mouth marketing.

    True

    False

     

    There are many benefits to having a social media strategy. Which answer is NOT one of them?

    Social media helps you expand your other marketing efforts.

    Social media helps you attract buyers.

    Social media helps you send better emails.

    Social media is a key driver for word-of-mouth marketing.

     

    True or false? A buyer persona is as important as business objectives when developing a social media strategy.

    True

    False

     

    Which network has the longest life for a piece of content?

    Facebook

    LinkedIn

    Snapchat

    Pinterest

     

    On which social network should you share content most frequently?

    Facebook

    LinkedIn

    Twitter

    Pinterest

     

    What is Snapchat’s largest demographic?

    12-24

    18-30

    22-35

    30-50

     

    What is social listening?

    The step you take to have conversations with individuals talking about your industry, brand, products, and services.

    The method of actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more.

    How you track, analyze, and respond to conversations across the internet.

    A method of changing art, music, governments, and businesses.

     

    What is social monitoring?

    The step you take to have conversations with individuals talking about your industry, brand, products, and services.

    The method of actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more.

    How you track, analyze, and respond to conversations across the internet.

    A method of changing art, music, governments, and businesses.

     

    What is social engagement?

    The step you take to have conversations with individuals talking about your industry, brand, products, and services.

    The method of actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more.

    How you track, analyze, and respond to conversations across the internet.

    A method of changing art, music, governments, and businesses.

     

    True or false? Social listening can help you find leads.

    True

    False

     

    True or false? Content is only used during the attract and delight stages of the inbound methodology.

    True

    False

     

    If you plan to do real-time marketing, you’ll need to use what?

    An influencer marketing agency

    Paid advertising

    Social listening

    Animated .gifs

     

    Fill in the blank: Instagram stories are a great way to _____________.

    demonstrate complex concepts quickly and easily

    directly message a customer to answer a question

    deliver video podcasts

    drive traffic and engagement

     

    True or false? It’s necessary to conduct a social media audit every 2-3 years.

    True

    False

     

    All of the following are metrics you need to track in your social media audit EXCEPT:

    The posts with the most engagement (things like comments and likes)

    The bounce rate

    The types of content that have the best and worst performance

    The publish time of posts that have the best engagement

     

    What is a social media audit?

    A hard look at the data from all your social accounts and the social conversations about your brand and your competitors.

    A method to direct your audience in all channels to the best way they can have a conversation with you.

    A way to reach your customers and prospects in unprecedented ways, with greater reach and more specific targeting than ever before.

    A tool to look for unhappy customers of a competitor and reach out with an offer to help, thus generating leads.

     

    True or false? Prospects who follow a company’s social channels are more likely to convert into customers.

    True

    False

     

    What is the definition of lead nurturing?

    A process of building relationships with prospects with the goal of earning their business when they’re ready.

    A marketing effort focused on engaging with only your leads in a way that encourages them to progress toward a specific action.

    A marketing effort focused on engaging with your leads AND customers in a way that encourages them to progress toward multiple actions at the same time.

    A sales effort focused on engaging with your warm leads in a way that encourages them to progress toward a purchase.

     

    By using lead nurturing, you can deliver helpful content with the right context. What is the three-pronged approach to help you do this?

    Timely, efficient, and targeted approach

    Timely, contextual, and process-based approach

    Effective, efficient, and targeted approach

    Targeted, persona-driven, and contextual approach

     

    Marketing automation is a key piece of lead nurturing because it’s how you deliver information. How is marketing automation defined?

    The software that exists with the goal of automating your marketing actions.

    Automation tools to help automate sales-specific actions.

    The thought process behind delivering information in lead nurturing.

    The software that is used for your entire inbound strategy.

     

    If a contact downloads a piece of your content, such as a newsletter titled, “The Best Ways to Create Subject Lines for Email,” what would be the best reaction you could take to continue the conversation with this contact?

    Send an email to schedule a demo call with your sales rep.

    Send a follow-up piece of content that builds off that subject.

    Send 2-3 pieces of content that encompass how to build a complete email strategy.

    Don’t send anything yet, wait for them to reach back out.

     

    When creating a lead nurturing strategy for your business, you need a goal to create the big picture strategy for your lead nurturing campaigns. What are three key elements that any strategy will need?

    Contact management, segmentation, and the buyer’s journey

    Buyer personas, the buyer’s journey, and lead nurturing software

    Lead nurturing software, contact management, and segmentation

    Segmentation, buyer personas, and the buyer’s journey

     

    Contact management is an important piece of lead nurturing because it helps you understand the contacts you’re reaching out to. What is the definition of contact management?

    Contact management is a strategy that focuses on using a software program to easily store and source a contact’s information.

    Contact management is tool that helps you manage your contacts.

    Contact management is a strategy that focuses on tool-agnostic strategy to manage your contacts.

    Contact management is how you track the email deliverability rate of your contacts.

     

    True or false? You can nurture both your leads and your customers.

    True

    False

     

    You set out to have 15 of your unengaged leads click a link to a resource article by the end of your month-long workflow. What is this an example of?

    SMART goal

    Conversion path

    Lead nurturing campaign

    Content strategy

     

    What is a conversation?

    A conversation is an interactive communication between two or more parties.

    A conversation is an interactive communication that can only occur in person or over the phone.

    A conversation is an interactive communication between robots.

    A conversation is the passive communication that occurs through likes and shares on social media channels.

     

    Where do conversations fit into your inbound marketing strategy?

    Conversations fit into your inbound marketing strategy because you’re going to need to have one with your team now that you know what inbound is all about.

    Conversations are only for outbound marketers. Content and promotion is for inbound marketers.

    By using channels that deliver or simulate a conversation with your website visitors, you can deliver your content in a consistent and relationship-focused way.

    By using channels that your buyers personas consider “trendy,” your brand maintains its reputation of being relevant and up to date.

     

    What is a conversational growth strategy?

    The long-term planning, creation, and management of your content marketing efforts.

    The delivery of the right message to the right person at the right time, every time.

    The creation and management of your combined conversion efforts.

    The long-term planning, creation, and management of your professional network.

     

    What are the steps to implementing a conversational growth strategy?

    Think, Plan, Build

    Think, Plan, Grow

    Think, Optimize, Chat

    Chat, Spend, Share

     

    Which three elements are important to consider when determining if you should start to automate a conversation on your website?

    That it is repeatable, predictable, and impactful.

    That it is significant, cheap, and easy.

    That it is purposeful, replicable, and impactful.

    That it is relationship-focused, replicable, and easy.

     

    What role does optimization play in your conversational growth strategy?

    Unlike conversions, conversations are evergreen and don’t need to be optimized.

    As conversations are unique exchanges with many website visitors, they cannot be optimized.

    Conversations need to be optimized once every four months.

    You need to iterate and optimize your conversations over time.

     

    What is shared knowledge?

    The collective hive mind of HubSpot users.

    Information or data that is accessible by all tools (like chatbots), and participants (like people), in your campaigns.

    Shared knowledge is the data you purchase in lists.

    The information you repurpose across channels for your website visitors.

     

    What is SCOPE?

    Standardize, Contextualize, Optimize, Personalize, Empathize

    Specialize, Contextualize, Optimize, Personalize, Epitomize

    Standardize, Contextualize, Organize, Personalize, Energize

    Standardize, Contextualize, Organize, Personalize, Expertize

     

    True or false? In relation to reporting, “data in” is the data you collect, either by asking for it explicitly or gathering it through analytics implicitly.

    True

    False

     

    True or False? In relation to reporting, “data out” is data you collect, either by asking for it explicitly or gathering it through analytics implicitly?

    True

    False

     

    What is the definition of a buyer persona?

    A semi-fictional representation of your ideal customer based on real data and some select educated speculation

    A lead in your database

    A true view of your personas

    A completely fictional representation of your ideal customer based on real data and some select educated speculation

     

    True or false? An effective conversion path must include a landing page.

    True

    False

     

    True or false? A call-to-action must be a button.

    True

    False

     

    Each of these examples is a great way to prevent too much distraction in your conversion path EXCEPT:

    Adding more buttons to your page to frame the conversion

    Removing the navigation bar

    Using simple, compelling copy to frame your content offer

    Experimenting with the design or layout of the page

     

    What is the difference between reporting and analytics?

    Reporting explains what has happened, while analytics is an attempt to explain why something has happened.

    Analytics explains what has happened, while reporting is an attempt to explain why something has happened.

    Trick question! There isn’t one.

    Reporting is for journalists, while analytics is for marketing, sales, and services representatives.

     

    What are SMART goals?

    Specific, Marketable, Attractive, Responsible, Testable

    Specific, Marketable, Attainable, Relevant, Testable

    Specific, Measurable, Attainable, Relevant, Timely

    Specific, Measurable, Attractive, Relevant, Timely

     

    Define a conversion path.

    The method by which you encourage someone on your site to move down your funnel.

    The method by which you encourage someone to visit your site from social media.

    The method by which you encourage someone to spend 30 minutes or more on your website.

    The method by which you encourage someone to read your well-crafted automated email.

     

    What are the steps for creating a conversion path?

    Attract, convert a lead, close a deal, and delight a customer.

    Create awareness, determine your end point, chart your course, and analyze.

    Create awareness, determine your end point, chart your course, build a ship, ahoy matey.

    Create awareness, chart your course, optimize, convert a qualified lead.

     

    True or false? Conversion optimization is NOT an iterative process.

    True

    False

     

    True or false? Conversion optimization can positively impact your return on investment.

    True

    False

     

    What is conversion optimization?

    Conversion optimization is investment that produces reliable month-over-month growth. Your website becomes stronger as you continue to measure, iterate, and act.

    Conversion optimization is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey.

    Conversion optimization is the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action.

    Conversion optimization is the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity.

     

    What are the steps of conversion optimization?

    Define your objective, form a hypothesis, design your tests, establish your baseline, analyze your data.

    Define your objective, establish your baseline, form a hypothesis, design your tests, and analyze your data.

    Analyze your data, design your tests, form a hypothesis, establish your baseline, define your objective.

    Form a hypothesis, analyze your data, establish your baseline, define your objectives, design your tests.

     

    How long should you let your conversion optimization experiments run (on average)?

    1 week

    4 weeks

    12 weeks

    48 weeks

     

    What is another commonly used term for conversion optimization?

    Conversion content strategy optimization

    Lead conversion optimization

    Relationship rate optimization

    Conversion rate optimization

     

    Situational example: You are tasked with generating twice the amount of qualified leads your company generated last quarter. With your company’s bottom line and return on investment in mind, what’s the most strategic avenue to choose?

    You could invest more resources in the short term, exponentially driving up the amount of traffic coming to your site to increase revenue. This would increase the amount of people in your funnel and therefore the amount of people moving through your funnel.

    You could increase the chances of your current traffic choosing to convert and move down your funnel. Over time, this has the potential to drastically lower your cost to acquire a customer and positively impact your return on investment.

    You could invest additional resources in your sales team. The more you increase that team’s overall job satisfaction, the more encouraged they will feel to make each and every sale count. This will have a positive impact on the efficiency of your funnel.

    You could increase the budget of your services team. By increasing the amount of customers that retain with your company, you will need less net new gains to generate the desired level of revenue.

     

    Situational example: You’re tasked with improving the conversion rate on your product and services page over time. You think that changing the page’s copy will positively impact the overall conversion rate. What’s an example of a good hypothesis for this optimization experiment?

    I think this change will work because I know my buyer persona really well.

    By changing this page’s copy, the conversion rate will increase because it frames our product and service page in a way that better aligns with our buyer persona’s needs.

    The conversion rate will increase by 87%. Constant change on product and services pages increases trust.

    By changing this page’s copy, the conversion rate will increase.

     

    True or false? One of the best uses of Twitter is networking in private groups.

    True

    False

     

    When creating segments for your lead nurturing campaigns, you need to understand who your personas are and where they are in the buyer’s journey which allows you to decide what types of content they need. What are the three stages of the buyer’s journey?

    Awareness, consideration, and decision

    Attract, consideration, and delight

    Awareness, consideration, and conversion

    Awareness, decision, and delight

     

    When creating a lead nurturing campaign, there are five steps to providing value to your prospects. The first two steps are setting goals and selecting personas. What are the last three steps for creating an effective lead nurturing campaign?

    Creating content, identifying the timeline, and measuring and improving

    Identifying the timeline, measuring your content, and segmenting your contacts

    Testing your content, identifying the timeline, and creating additional content

    Organizing your contacts, creating content, and identifying the timeline

     

    How do you calculate a conversion rate?

    To calculate your conversion rate, divide the number of people who viewed your conversion opportunity by the number of people on your marketing team.

    To calculate your conversion rate, divide your total number of website visitors who had visited your site to date by the total number of people who converted on your net new form.

    To calculate your conversion rate, divide the number of people who converted on your call-to-action, form, etc., by the total number of people who viewed it.

    To calculate your conversion rate, divide your total number of website visitors by your total number of company employees.

     

    Situational example: You’re trying to calculate the conversion rate on one of your forms. 600 people visited your landing page, but only 50 visitors submitted the form. What is the conversion rate of your form?

    8.3%

    16.6%

    33.3%

    50%

     

    True or false? A buyer persona is as important as business objectives when developing a social media strategy.

    True

    False

     

    True or false? One of the best uses of Twitter is networking in private groups.

    True

    False

     

    What is social monitoring?

    Having conversations with individuals talking about your industry, brand, products, and services

    Actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more

    Tracking, analyzing, and responding to conversations across the internet

    Participating in art, music, and government

     

    True or false? Social content is only used during the attract and delight stages of the inbound methodology.

    True

    False

     

    Fill in the blank: If you plan to do real-time marketing, you’ll need to use __________.

    an influencer marketing agency

    paid advertising

    social listening

    animated .gifs

     

    True or false? It’s necessary to conduct a social media audit every 2–3 years.

    True

    False

     

    All of the following are metrics you need to track in your social media audit EXCEPT:

    Engagement

    Bounce rate

    Content performance

    Content publish times

     

    True or false? Prospects who follow a company’s social channels are more likely to convert into customers.

    True

    False

     

    True or false? Prospects who follow a company’s social channels are more likely to convert into customers.

    True

    False

     

    True or false? Sprinkling in relevant content offers on your 10x content pillar page can help your buyer personas continue educating themselves through the buyer’s journey.

    True

    False

     

    All of the following are helpful ways to promote your pillar pages on your website EXCEPT:

    Top navigation

    A dedicated section with a CTA near the top of the homepage

    A link on every website page even if the content isn’t relevant

    All are true

     

    Fill in the blank: _________ is Google’s machine-learning artificial intelligence system that interprets people’s searches to find pages that might not have the exact words they searched for.

    Panda

    Hummingbird

    RankBrain

    Penguin

     

    True or false? It’s recommended that you offer the content on a 10x content pillar page as a packaged downloadable resource.

    True

    False

     

    True or false? A resource pillar page should only be made up of internal website links.

    True

    False

     

    What is lead nurturing’s three-pronged approach for delivering helpful content?

    Timely, efficient, and targeted

    Timely, contextual, and process-based

    Effective, efficient, and targeted

    Targeted, persona-driven, and contextual

     

    If a contact downloads your newsletter titled, “The Best Ways to Create Subject Lines for Email,” what would be the best next step to continue the conversation with this contact?

    Send an email to schedule a demo call with your sales rep.

    Send a follow-up piece of content that builds off that subject.

    Send 2–3 pieces of content that encompass how to build a complete email strategy.

    Don’t send anything yet; wait for them to reach back out.

     

    Fill in the blank: Contact management is a __________.

    strategy that focuses on using a software program to easily store and source a contact’s information

    tool for managing your contacts

    tool-agnostic strategy for managing your contacts

    process for how you track the email deliverability rate of your contacts

     

    What are the three stages of the buyer’s journey?

    Awareness, consideration, and decision

    Attract, consideration, and delight

    Awareness, consideration, and conversion

    Awareness, decision, and delight

     

    When creating a lead nurturing campaign, there are five steps to providing value to your prospects. The first two steps are setting goals and selecting personas. What are the last three steps for creating an effective lead nurturing campaign?

    Creating content, identifying the timeline, and measuring and improving

    Identifying the timeline, measuring your content, and segmenting your contacts

    Testing your content, identifying the timeline, and creating additional content

    Organizing your contacts, creating content, and identifying the timeline

     

    Why are conversations important in an inbound strategy?

    You need to have conversations with your team once you know what inbound is all about.

    Conversations are only for outbound marketers. Content and promotion are for inbound marketers.

    Conversations can deliver your content in a consistent and relationship-focused way.

    Conversations might be considered trendy by your buyer personas, so your brand will gain more traction in the social media space.

     

    Which three elements are important to consider when determining if you should start to automate a conversation on your website?

    That it is repeatable, predictable, and impactful.

    That it is significant, cheap, and easy.

    That it is purposeful, replicable, and impactful.

    That it is relationship-focused, replicable, and easy.

     

    True or false? In relation to reporting, “data in” is the data you collect, either by asking for it explicitly or gathering it through analytics implicitly.

    True

    False

     

    True or False? In relation to reporting, “data out” is data you collect, either by asking for it explicitly or gathering it through analytics implicitly.

    True

    False

     

    How do you calculate a conversion rate?

    Divide the number of people who viewed your conversion opportunity by the number of people on your marketing team.

    Divide your total number of website visitors who had visited your site to date by the total number of people who converted on your net new form.

    Divide the number of people who converted on your call-to-action, form, etc., by the total number of people who viewed it.

    Divide your total number of website visitors by your total number of company employees.

     

    Each example below is a great way to prevent too much distraction in your conversion path EXCEPT:

    Adding more buttons to your page to frame the conversion

    Removing the navigation bar

    Using simple, compelling copy to frame your content offer

    Experimenting with the design or layout of the page

     

    What does the acronym SMART stand for in SMART goals?

    Specific, Marketable, Attractive, Responsible, Testable

    Specific, Marketable, Attainable, Relevant, Testable

    Specific, Measurable, Attainable, Relevant, Timely

    Specific, Measurable, Attractive, Relevant, Timely

     

    True or false? Conversion optimization can positively impact your return on investment.

    True

    False

     

    Conversion optimization is __________.

    investment that produces reliable month-over-month growth

    focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey

    the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action

    the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity

     

    How long should you let your conversion optimization experiments run (on average)?

    1 week

    4 weeks

    12 weeks

    48 weeks

     

    You’re tasked with improving the conversion rate on your product and services page over time. You think that changing the page’s copy will positively impact the overall conversion rate. Which of the following is an example of a good hypothesis for this optimization experiment?

    I think this change will work because I know my buyer persona really well.

    By changing this page’s copy, the conversion rate will increase because it frames our product and service page in a way that better aligns with our buyer persona’s needs.

    The conversion rate will increase by 87%. Constant change on product and services pages increases trust.

    By changing this page’s copy, the conversion rate will increase.

     

    You work for a travel agency and need to write your next blog post. What topic should you write about to attract families that have never heard of you and are looking to take a vacation?

    The latest trip that your agency organized for a family

    The affordable pricing of your family-friendly vacation packages

    The best family-friendly vacation destinations

    Why your agency provides the best experience for families

     

    Your boss wants a report on the success of your blog. What information should you NOT analyze?

    Number of views for each post

    Popular articles by topic, author, or promotion channel

    Number of clicks on the offer within the post

    Number of keywords per blog post

     

    When creating a blog title, why do the number of characters in the title matter?

    It doesn’t matter as long as the title is descriptive.

    Search engines show a limited amount of characters and a cut off title could affect click-through rates.

    If the blog post will be shared on Twitter, a tweet can only have 140 characters.

    You should only be including one primary keyword within your title.

     

    Your boss wants you to blog primarily about your company news, its services, and various corporate events. What is your response?

    “That’s a good idea. We want to attract the most qualified visitors with our posts, so we should help people understand our business.”

    “That’s not a good idea. We’re trying to attract new visitors with our posts. These people haven’t yet heard of our company. If we write about ourselves, they won’t find us organically.”

    “That’s a good idea. Blogging not only helps attract new visitors but convert leads as well. We can generate more qualified leads by including event calls-to-action at the end of the posts.”

    “That’s not a good idea. The more focus our blog can have, the better. We need to decide between company news, service, and corporate event announcements.”

     

    Which of the following would be the most appropriate call-to-action to place at the bottom of an awareness-stage blog post?

    “Request Your Free Consultation”

    “Your Custom Quote Is Waiting for You”

    “Download a Team Communication Guide”

    “Download Our Pricing Guide”

     

    All of the following elements will help readers easily digest the content of a blog post EXCEPT:

    Images

    Calls-to-action

    Bolding

    Whitespace

     

    What are some reasons to have a Facebook business page rather than a personal page? Choose all that apply.

    You must have a business page by Facebook.

    You have access to analytics.

    You can have up to 10,000 followers.

    You can add a mission statement.

     

    Why would you want to conduct a social media audit? Choose all that apply.

    To track a new campaign you are developing

    To discover trends you can use to create or modify social media campaigns

    To receive valuable insight into customer sentiment and perception of your brand

    To help you determine where you may have broken website links

     

    Where might you consider placing links to your social media channels?

    On your business cards

    In your presentation templates

    On your website

    At the bottom of your newsletter

    All of the above

     

    What is an example of a great value offer?

    Educational videos

    Free tools

    Blog posts

    Whitepapers

    All of the above

     

    The five fundamentals of inbound marketing are:

    SEO, social media promotion, conversion, reporting, email marketing

    Buyer personas, buyer’s journey, setting goals, lead nurturing, SEO

    Contacts, buyer personas, buyer’s journey, content, setting goals

    Attract, engage, delight, segmentation, SEO

     

    Why is goal setting important to inbound marketing?

    Creates alignment among your marketing, sales, and services teams

    Helps you measure the success of your inbound marketing efforts

    Gives you guard rails for your content

    All of the above

     

    When identifying buyer’s journey content for a long-term content strategy, it’s important to focus on content for which stage(s)?

    Awareness

    Consideration

    Decision

    All of the above

     

    What does a content compass helps organize monthly initiatives by?

    SMART goals

    Sales campaigns

    Inbound marketing campaigns

    All of the above

     

    Which of the following questions can help you determine which channel is right for you?

    Are my visitors engaging with this channel?

    Does this channel solve for my visitors’ needs?

    Is this channel right for my team?

    All of the above

     

    What area(s) can you experiment with when you’re optimizing a conversion opportunity?

    The design of the conversion opportunity itself (e.g., the CTA colors, length of form, etc.)

    Any copy on or surrounding the conversion opportunity

    Supporting images, links, headlines, testimonials, social proof

    All of the above

     

    Which of the following is NOT a benefit of having a social media strategy?

    Social media helps you expand your other marketing efforts.

    Social media helps you attract buyers.

    Social media helps you send better emails.

    Social media is a key driver for word-of-mouth marketing.

     

    What is Snapchat’s largest age demographic?

    12 years to 24 years

    18 years to 30 years

    22 years to 35 years

    30 years to 50 years

     

    What is social listening?

    Having conversations with individuals talking about your industry, brand, products, and services

    Actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more

    Tracking, analyzing, and responding to conversations across the internet

    Participating in art, music, and government

     

    What is social engagement?

    Having conversations with individuals talking about your industry, brand, products, and services

    Actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more

    Tracking, analyzing, and responding to conversations across the internet

    Participating in art, music, and government

     

    Fill in the blank: __________ visually represents users’ clicks, taps, and scrolling behavior so that you can understand what users want, care about, and interact with on your site.

    Hotjar

    Google analytics

    Quora

    Buzzsumo

     

    What are three key elements that any lead nurturing strategy will need?

    Contact management, segmentation, and the buyer’s journey

    Buyer personas, the buyer’s journey, and lead nurturing software

    Lead nurturing software, contact management, and segmentation

    Segmentation, buyer personas, and the buyer’s journey

     

    Fill in the blank: a conversion path is the method by which you encourage someone to __________.

    move down your funnel

    visit your site from social media

    spend 30 minutes or more on your website

    read your well-crafted automated email

     

    What three criteria should you use when deciding to automate a conversation on your website?

    That it is significant, cheap, and easy.

    That it is purposeful, replicable, and impactful.

    That it is repeatable, predictable, and impactful.

    That it is relationship-focused, replicable, and easy.

     

    You are tasked with generating twice the amount of qualified leads your company generated last quarter. With your company’s bottom line and return on investment in mind, which of the following is the most strategic approach to take?

    You could invest more resources in the short term, exponentially driving up the amount of traffic coming to your site to increase revenue.

    You could increase the chances of your current traffic choosing to convert and move down your funnel.

    You could invest additional resources in your sales team.

    You could increase the budget of your services team.

     

    What is a contact?

    One of your existing customers

    Anybody your company markets to, sells to, partners with, engages with, or employs

    A person sent by the intelligence agency of his or her own country who approaches an intelligence agency in the hope of being recruited as a spy

    A piece of software or a platform that helps you keep track of your leads, prospects, and customers

     

    True or false? Marketing only occurs during the Attract stage of the inbound methodology.

    True

    False

     

    Fill in the blank: You set out to have 15 of your unengaged leads click a link to a resource article by the end of your month-long workflow. This is an example of a __________.

    SMART goal

    conversion path

    lead nurturing campaign

    content strategy

     

     

    Get Certified in HubSpot Inbound Marketing!

     


     

    Filed Under: Certifications

    Hubspot Client Management Certification Exam Answers

    20 May, 2020 Por Vicen Martínez Arias

    Hubspot Client Management Certification Exam Answers

    Hubspot Client Management Certification Exam Answers

    Exam

    • There are 20 questions.
    • It should take an hour to complete.
    • You must answer 15 questions correctly to pass.
    • You must wait 12 hours between attempts.
    • You have 3 hours to finish the exam.

     

     

    Get Certified in Hubspot Client Management Now!

     

    Fill in the blank: While all stages of the client lifecycle are important, the _________ stage is especially critical because it’s the first time you’re engaging with a client after they sign on with your agency.
    onboarding
    post-onboarding and continuing client management
    renewal
    ongoing management
    ending retainer

     

    True or false? During the onboarding stage, you should give your client all the information and next steps they need for the entire retainer in one meeting.
    True – you should always provide all information in the very beginning to help ease any anxiety your client has about the relationship.
    True – by providing all the information in the first meeting, you’ll reduce the need to meet again during the onboarding phase, saving both you and your client time.
    False – instead of giving all information in one meeting, spread it out during the first few weeks. This will help keep your clients from getting overwhelmed.
    False – avoid giving any extra information to your client unless they specifically ask. This will prevent any unnecessary confusion.

     

    Fill in the blank: During the ____________ stage, clients are expecting to see results, so make sure you share quick wins and performance improvements.
    onboarding
    post-onboarding and continuing client management
    renewal
    ongoing management
    ending retainer

     

    Why is documenting your client lifecycle process important?
    It helps you review what is and isn’t working in your client journey
    It makes employee onboarding and communicating to clients easier
    It makes the client lifecycle process more streamlined
    All of the above

    Which of the following is NOT a step to optimizing your onboarding process?
    Collect information about your current onboarding process
    Review and workshop the onboarding process
    Update your existing onboarding process
    Send your updated onboarding process to all your clients

    True or false? In order to review and workshop your onboarding process, you need to get all stakeholders in a meeting to review the current process and identify what works and what doesn’t.
    True
    False

    What are some of the ways to use automation in your onboarding process?
    Use the HubSpot meeting tool to make it easier to schedule client calls
    Create email templates in HubSpot Sales for your account manager to use with their clients
    Create email sequences to automate communication to your clients
    All of the above

    True or false? Debrief your past onboarding experiences to understand what worked well and what didn’t.
    True – set a meeting with all your past clients to learn what you could have improved on.
    True – have an internal meeting for each client moving forward to determine how you can improve the process.
    False – only debrief your best clients, since this would be too laborious to do for every client.
    False – only debrief clients who cancel their engagement with you, since these are clients you can learn from.

    True or false? Ongoing client management means simply providing constant communication to your clients.
    True
    False

    Fill in the blank: A ____________ is a great way to perform health checks with your clients.
    Net Promoter Score survey
    service level agreement
    business one-page questionnaire
    renewal call

    True or false? It’s important to adopt soft skills to align with your client on a personal level.
    True – finding areas of commonality will help you establish trust early on and open the conversation with your client.
    True – the most important thing is to make sure your client sees you as a friend. If your client likes you, they’re less likely to fire you.
    False – a client is paying you to provide a service, not be their friend. As long as you get the work done, you don’t need to worry about building a relationship.
    False – avoid talking to your client about anything besides work, since this ends up wasting valuable time.

    All of the following are best practices for ongoing client management, EXCEPT:
    Schedule calls and create call agendas
    Avoid making your client interactions touchless where possible
    Be a brand advocate for your client
    Help negotiate for your client’s needs

    Fill in the blank: An account manager should be continually reviewing their client’s account and performing _________ throughout the client’s lifecycle.
    health checks
    renewal calls
    goal setting
    alerts

    True or false? You only need to run a post-call debrief after a cancellation call, not a renewal call.
    True
    False

    Your client has expressed concern at you not meeting their digital marketing goals. They expected their sales to grow by 15% and you only achieved a growth of 10%. They’re starting to question whether inbound is the right way to go for their business and you’re unsure whether they will renew or cancel. How should you grade this client’s health?
    Red – the client is most likely going to cancel. Prepare your cancellation call with the marketing manager, notify HubSpot, and pass their contact details on to your HubSpot account manager.
    Orange – there’s potential for the client to renew or cancel. Even though you’ve seen an improvement in performance, you need to come up with a plan to improve results even more.
    Green – you’re confident the client will definitely upgrade or renew. While the client has expressed some concerns, you’ve still improved their performance.
    None of the above – you don’t have enough information at this point to grade the client’s health.

    What are some negative signals to look out for from your client?
    A drop in tool usage
    Skipping your check-in meetings
    A bad attitude
    All of the above

    All of the following are best practices for growing your existing client relationships, EXCEPT:
    Keep track of events that are important to your client
    Understand your client’s goals and perform ongoing reporting
    Regularly review the client’s account with your internal team and client
    Adopt a quick wins approach by performing out-of-scope requests

    True or false? Upsells should only happen during the renewal call.
    True – you shouldn’t bring up any upsell opportunities until the renewal, since this will just distract your client.
    True – upsells only happen during a renewal, since a client is never willing to pay more for something once they already have a retainer.
    False – upsells can happen at any time, you should always be looking for opportunities to add more value for the client.
    False – upsells should only happen during monthly or quarterly client reviews. You don’t want to distract from the renewal by presenting new ideas.

    True or false? When a client asks you to complete tasks outside the scope of the retainer, you should always agree to do them. You want to keep the client happy, even if that means spending more time than they’re paying for.
    True
    False

     

    When identifying which clients are a good-fit for upselling, all of the following criteria is important, EXCEPT:
    A client with only 20-50 employees
    A client who represents the type of account your agency wants to work with
    A client with specific business goals
    A client who is financially stable

     

    Get Certified in Hubspot Client Management Now!

    Filed Under: Certifications

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