Para vender en ecommerce es importante planificarte estratégicamente para saber que días hay que lanzar las ofertas y preparlas con antelación:
Resultados de buscar : ecommerce
Tienda online WooCommerce en Bilbao – ecommerce
Normalmente, un cliente se encuentra con mil quebraderos de cabeza para tener su propia tienda online, porque la realidad es que no es tan sencillo. Es decir, requiere ciertos conocimientos y sobre todo algo de tiempo y trabajo por parte del propio cliente.
Para vender algo físico en tu tienda online, tienes que tener fotos
Este es el principal handicap. Como cliente, debes saber que tendrás que hacer tú mismo (o alguien que las tenga) las fotos de tus productos y enviárselas a quien te haga la tienda online. Y eso, dicho así suena fácil y de hecho lo es, pero hay que hacerlo y como digo requiere tiempo.
Lo que de verdad me importa es que entiendas que te tocará poner de tu parte si quieres tener tu propia tienda online.
¿Qué me incluye este servicio?
– Te ayudo en la compra de tu hosting + dominio. (si aun no los tienes)
– Cuentas de correo electrónico de tu dominio ilimitadas. (Tipo: info@tuweb.com)
– Creación de un menú superior con hasta 5 apartados o páginas. Ejemplo: Inicio, Empresa, Servicios, Tienda, Contacto.
– Creación de categorías y subcategorías de productos que tú elijas. (máximo 15 de cada)
– Inserción de productos en la tienda (40 máximo incluido en el servicio inicial)
– Implementación de modos de pago: transferencia bancaria, tarjeta de crédito y contra-reembolso.
– Integración de un formulario de contacto y vínculos a presencia en redes sociales
– Dominio indexado en Google y envío del sitemaps.
¿Qué NO me incluye el servicio?
– Yo no hago las fotos de tus productos ni escribo los textos descriptivos. Esa información me la tendrás que pasar tú.
– La logística de envíos es 100% un tema del cliente. Así como la redacción de los textos legales de toda índole.
– El hosting+dominio te ayudo a contratarlo, pero debes abonarlo con tu cuenta porque será tuyo.
– No gestiono perfiles en redes sociales, ni realizo SEO o campañas de AdWords gratis. Esos son estos otros servicios.
Si has tenido malas experiencias antes, lo siento. Sé que no es fácil.
Hoy puedes contratar a alguien que te acompañe y te ayude a vender en internet.
De todas formas, te recomiendo que sólo contrates este servicio si:
- Estás decidido a poner de tu parte para poder realizar junto conmigo tu tienda online.
- Tienes claro que te exigirá implicarte en el proyecto y colaborar, sobre todo con los productos.
- Dispones del presupuesto para el mantenimiento posterior o la capacidad de autogestionarlo.
¿Te interesa una tienda online WooCommerce?
Tienda online Virtuemart en Bilbao – ecommerce
Normalmente, un cliente se encuentra con mil quebraderos de cabeza para tener su propia tienda online, porque la realidad es que no es tan sencillo. Es decir, requiere ciertos conocimientos y sobre todo algo de tiempo y trabajo por parte del propio cliente.
Para vender algo físico en tu tienda online, tienes que tener fotos
Este es el principal handicap. Como cliente, debes saber que tendrás que hacer tú mismo (o alguien que las tenga) las fotos de tus productos y enviárselas a quien te haga la tienda online. Y eso, dicho así suena fácil y de hecho lo es, pero hay que hacerlo y como digo requiere tiempo.
Lo que de verdad me importa es que entiendas que te tocará poner de tu parte si quieres tener tu propia tienda online.
¿Qué me incluye este servicio?
– Te ayudo en la compra de tu hosting + dominio. (si aun no los tienes)
– Cuentas de correo electrónico de tu dominio ilimitadas. (Tipo: info@tuweb.com)
– Creación de un menú superior con hasta 5 apartados o páginas. Ejemplo: Inicio, Empresa, Servicios, Tienda, Contacto.
– Creación de categorías y subcategorías de productos que tú elijas. (máximo 15 de cada)
– Inserción de productos en la tienda (40 máximo incluido en el servicio inicial)
– Implementación de modos de pago: transferencia bancaria, tarjeta de crédito y contra-reembolso.
– Integración de un formulario de contacto y vínculos a presencia en redes sociales
– Dominio indexado en Google y envío del sitemaps.
¿Qué NO me incluye el servicio?
– Yo no hago las fotos de tus productos ni escribo los textos descriptivos. Esa información me la tendrás que pasar tú.
– La logística de envíos es 100% un tema del cliente. Así como la redacción de los textos legales de toda índole.
– El hosting+dominio te ayudo a contratarlo, pero debes abonarlo con tu cuenta porque será tuyo.
– No gestiono perfiles en redes sociales, ni realizo SEO o campañas de AdWords gratis. Esos son estos otros servicios.
Si has tenido malas experiencias antes, lo siento. Sé que no es fácil.
Hoy puedes contratar a alguien que te acompañe y te ayude a vender en internet.
De todas formas, te recomiendo que sólo contrates este servicio si:
- Estás decidido a poner de tu parte para poder realizar junto conmigo tu tienda online.
- Tienes claro que te exigirá implicarte en el proyecto y colaborar, sobre todo con los productos.
- Dispones del presupuesto para el mantenimiento posterior o la capacidad de autogestionarlo.
¿Te interesa una tienda online Virtuemart?
Diseño Web en Bilbao – Desarrollo en Vizcaya Bizkaia – Desamark
Nos dedicamos a realizar servicios de diseño web bilbao , estamos en la zona de Bizkaia aunque en cualquier otra zona ya que la distancia no es problema al trabajar por internet.
Diseño web en Bilbao
Diseño web bilbao – ¿Por que elegirnos?
- Con una programación a medida para tu empresa.
- Diseño gráfico exclusivo. ¿Sabias que muchas empresas usan plantillas para crear sus páginas web y que son todas iguales?. ¿Te gustaría tener el mismo diseño gráfico e imagen en tu página web que el de tus rivales? La imagen que das es muy importante.
- El mejor Posicionamiento web o SEO Optimizado para posicionar en buscadores.
- Alta en Google my Business.
- Responsive, preparada para dispositivos móviles y tabletas. Algunas tecnologias como Flash no estan soportadas en todos los medios, una página web tiene que verse bien en todos los dispositivos.
- Contenidos auto-gestionables desde un CMS. Aunque si lo deseas tambien podemos gestionarlo nosotros.
- Formación para la administración de la página.
- Escalable, según las necesidades que surjan.
- Rápida en cargar. Optimizada y con el hosting más rápido.
- Usabilidad, para que tus clientes lo tengan fácil para encontrar lo que buscan.
- Accesibilidad, con validación W3C
- Integración con Google Analytics para poder medir las acciones y mejorar. Una vez que la página web esté en marcha analizamos las visitas que recibe, trafico, conversiones y como navegan por la página para indicarte cuales son las fortalezas y debilidades de tu negocio, ver si se ajustan a la idea que tenías pensados en un principio y si no es asi tomar acciones necesarias para mejorarlas.
Beneficios del Diseño Web
Con nuestros servicios de Diseño gráfico Optimizado para SEO y Posicionamiento web, atraeras más visitas
Diseño Responsive compatible con todos los dispositivos
Podrás ser autónomo en la gestión de tus páginas
Con un buen diseño web es seguro que conseguirás unas páginas web con posicionamiento que atraen, convierten y fidelizan clientes.
En el diseño web el aspecto visual es muy importante, no hay que rechazarlo porque es lo que primero atrae al visitante y la primera invitación a que siga navegando por la web. Invitación a veces eficaz, otras no tanto.
Podríamos tener impacto visual muy potente, pero si el usuario es incapaz de encontrar lo que busca no servirá de nada. Si quien llega a una página no consigue rápidamente lo que quiere, se irá a la página web de nuestra competencia.
Así que a funcionalidad de la web es muy importante. La página web tiene que ofrecer de forma clara y jerarquizada los contenidos.
Uno de los aspectos más fundamentales es el posicionamiento web o SEO. Todo lo anterior ayudará a que el usuario convierta, pero antes tiene que haber llegado a la web. Ahí es donde entran en juego toda la estrategia SEO para posicionarnos en los buscadores.
Tenemos mucha experiencia en el diseño de páginas web, tiendas online, y posicionamiento en internet.
Nuestros mejores comerciales son nuestros clientes.
Ponte en contacto con nosotros, contamos con un equipo capaz de transmitir tu idea y reflejarla en internet para llegar tu público objetivo.
Términos relacionados
Desarrollo web Bilbao
Diseño web Vizcaya
Diseño paginas web en Bilbao
Diseño web Bizkaia
Diseño páginas web Bilbao
Paginas web Bilbao
Yandex Direct Certification Answers
Yandex Direct Certification Answers , take the test to get Yandex.Direct certified. Upon successful completion of the test, you will receive a personalized certificate. It covers basic and intermediate concepts and best practices for managing and optimizing Yandex PPC campaigns .
Please note that the test for Yandex.Direct is intended for users already familiar with the service. The test checks both theoretical knowledge and practical experience of the service.
Whether you are new to Yandex.Direct or would like to refresh your knowledge, we encourage you to check out the training courses with test questions at the end of each lesson.
Yandex.direct is one of the certification programs available on Yandex Certification Center.
Take the exam is FREE .
The Yandex.Direct certification has much more possible questions than you get during the certification. Our PDF file contains all possible questions with answers .
What can advertisers use the Yandex Advertising Network for?
To target customers with specific offers based on the advertiser’s product feed.
To display ads related to users’ interests, online behavior and the content of the current site.
Set up a Yandex.Direct campaign targeting the entire city.
To use search banners to raise brand awareness.
What does the ‘Coverage’ field in the Yandex.Audience platform refer to?
The number of impressions for the segment.
The exact number of users found.
Cookies on different devices over the past 30 days.
Select the correct statement about Image ads.
The minimum bid for Image ads is 0.01 USD/EUR/CHF.
Image ads appear on sites in the Yandex Advertising Network.
Image ads can appear on all Premium placement positions on Yandex Search and in the Yandex Advertising Network.
Image ads can only appear in the Yandex Advertising Network and Dynamic ads.
John wants to use a geo-based segment that Jane created in her Yandex.Audience account. Can John use Jane’s segment?
Yes, if Jane grants John access to her account in Yandex.Audience.
Yes, he can. Geo-based segments are available to all advertisers.
Yes, if Jane grants John access to the specific segment in Yandex.Audience.
No, one segment cannot be used in multiple accounts.
Does the CTR of ads in ad networks affect CPC on Yandex Search?
Yes, the CTR of ads in ad networks does affect CPC on Yandex Search.
It’s impossible to determine without testing.
No, the CTR of ads in ad networks does not affect CPC on Yandex Search.
An advertiser wants to create a segment based on his own CRM data, but decided to hash his data out of concern for its security. How can he do this?
Load previously hashed data into Yandex.Audience and tick the box next to “Hashed data” in the interface.
Data is automatically hashed when loaded into Yandex.Audience.
Tick the box next to “Hashed data” in the Yandex.Audience interface, and the data will be hashed.
An online store wants to offer a discount to previous customers. How can they target this audience?
Add positive bid adjustments for your customer database (a Yandex.Audience segment based on your own data) in your search campaign.
Load their own customer data (email addresses and phone numbers) into Yandex.Audience and create a segment based on this data.
Set retargeting for users who added items to their cart.
Choose the correct ending for the statement: Yandex only considers an impression valid if…
the banner ad appears in the active browser window for at least 1 second.
at least 50% of the banner ad appears in the active browser window for at least 2 seconds.
at least 10% of the banner ad appears in the active browser window.
What is an extended ad title? Select the fullest answer.
The first sentence from the ad text which is automatically added to the title of the ad. The ad title size cannot exceed 65 characters.
The first sentence from the ad text or the URL of the advertised site which is automatically added to the title of the ad, the ad title cannot exceed 56 characters in length. It cannot be disabled, contact the Yandex.Direct support team.
The first sentence from the ad text or the URL of the advertised site, which is automatically added to the ad title. The ad title cannot exceed 56 characters in length.
At what level in Yandex.Direct can you set geotargeting?
At the campaign and ad group level.
Only at the campaign level.
Only at the ad group level.
An advertiser wants to increase the CTR of her ad without raising her bids.
What would you recommend that she do?
Write in all capital letters to highlight information about discounts and promotions.
Change her bidding strategy.
Add all ad extensions: Sitelinks with descriptions, callouts, vCard, display links, second ad titles.
Which ad extensions can appear on Yandex Search? Select the fullest answer.
Sitelinks, callouts, display link, vCard, second ad title, Yandex.Market rating, app.
Sitelinks with descriptions, сallouts, display links, vCards, prices, apps.
Sitelinks with descriptions, callouts, display links, vCards, second ad titles, Yandex.Market rating
Which types of data can advertisers use to create a Yandex.Audience segment? Select the fullest answer.
Mobile device IDs and phone numbers.
Phone numbers, email and IP addresses.
Phone numbers, email addresses and mobile device IDs.
Email and IP addresses.
Where can you add text using templates?
In the first and second ad titles, ad text, URL, display link.
In the first and second ad titles, ad text, URL, display link, sitelinks and callouts.
In the first and second ad titles, ad text, URL, display link, sitelinks.
What can ad templates help advertisers do?
Increase ads’ CTR — the more keywords that can be inserted into the ad, the more noticeable it will be on Search.
Pass moderation faster than with regular ad copy.
Get their ads to appear in all possible SERP layouts.
At what level in Yandex.Direct can you set time targeting?
Only at the campaign level.
At the level of the campaign and individual ad.
For each keyword in the campaign.
Only for an individual ad.
Keyword: Buy a fast car. Which search queries will trigger the ad? Select two correct answers.
Buy a sports car
Buy a fast car in Moscow
Buy fast cars
Buy a car quickly
Keyword: “Moscow Oslo tickets» (including quotation marks). Which search query will trigger this ad?
buy tickets Moscow Oslo
tickets Moscow Oslo find
tickets Oslo Moscow
Moscow Oslo
An online sports nutrition shop wants to find new loyal clients with the same purchasing power as their current clients. How can they do this?
Set up hyperlocal targeting for gyms in Moscow.
Create a Look-alike segment of similar current clients.
Buy a DMP segment of users interested in sport and fitness.
Launch retargeting for users who visited the website over the past 30 days.
While viewing an ad, a user clicked on a sitelink and visited the advertiser’s site, returned to the tab with the search results and clicked once more, this time on the main link. How many clicks will the advertiser pay for?
The advertiser will be charged for two clicks: on the sitelink and the ad title.
The advertiser will only be charged for one click.
The advertiser will be charged full price for the ad title, and 50% of the main bid for the click on the sitelink.
An ad has three sitelinks. A user clicks on the main link and a couple sitelinks. How many clicks will the advertiser pay for, and how will their prices vary?
The user will pay for one click only regardless of how many sitelinks the user clicked on.
The advertiser will pay for each click separately. Click price for sitelinks is 0.30 EUR lower than for regular links.
The advertiser will pay for each click separately. Click price for sitelinks is 0.30 EUR higher than for regular links.
The advertiser will pay for each click separately. The click price is the same for all links.
An ad group has only mobile ads in it. Which ads will appear on desktop devices?
Mobile ads will appear on desktop devices.
The advertiser’s ad will not participate in the auction, since they don’t have ads for desktop devices.
Yandex.Direct will automatically generate desktop ads based on the mobile ad’s title and text.
When does an ad appear with callouts?
When the ad appears on desktops and tablets in first Premium placement.
All ads appear with callouts regardless of position.
In any ad block on the first page of search results.
An advertiser created a mobile ad and a desktop ad in one ad group. The CTR of the desktop ad is higher than the mobile ad. Which ad will be chosen for impressions on smartphones?
The user will see the mobile ad, since Yandex.Direct gives priority to mobile ads for impressions on smartphones.
The user will see the ad that is more relevant to their search query.
The user will see the desktop ad since its high CTR gives it priority over the mobile ad.
Keyword: concert tickets. Which search query will NOT trigger this ad?
Select two correct answers.
Concert tickets price
Buy tickets for concert
Concerts in Moscow
Buy tickets Moscow
Keyword: discount coupon. Negative keyword (including quotation marks): «coupons for discount.» Which search query will NOT trigger this ad?
Discount coupon
Coupons for discount
Discount restaurant coupon
Coupons for discount Moscow
A user is looking for bus tickets from Moscow to Riga. Which keyword correctly takes the direction of the trip into account?
bus +from Moscow +to Riga
bus [Moscow Riga]
bus !from Moscow !to Riga
«bus Moscow Riga»
Keyword: buy an apartment +in Moscow. The plus operator is applied. Which search queries will trigger this ad? Select three correct answers.
Moscow buy apartment +in credit
Buy two-room apartment in Moscow
Buy apartment in Moscow
Moscow buy apartment
Keyword: Sell a house. Which of these search queries will trigger this ad? Select two correct answers.
House for sale
Sell a house in Moscow
Sell a house without an agent
Buy a house
Keyword: !sell a smartphone. The exclamation mark operator is applied. Which search queries will trigger this ad? Select two correct answers.
Want to sell smartphone in Moscow
Sale smartphone
Where to sell a smartphone in Moscow
Selling smartphone Moscow
How can you exclude impressions for specific keywords in a campaign with Dynamic ads?
Add a negative keyword list at the campaign or ad group level.
Delete irrelevant keywords from the product description.
You cannot exclude impressions for specific keywords.
What can be used as a data source for Dynamic ads? Choose the most complete answer.
Only the product feed.
The entire site, specific pages from the site, the product feed.
Only the entire site.
The entire site, specific pages from the site.
Which actions can you carry out in Direct Commander?
Create and make changes to Smart banner campaigns.
Edit campaigns and send them for moderation.
Delete an ad or campaign if they had impressions.
How can you prevent Session Replay from recording user actions in specific fields where users enter data?
Install the code tag without the «Session Replay» function.
You should mark the input fields in the page’s HTML code with a CSS class.
You should mark the pages that should not be recorded in the settings of the page’s tag.
How can you upload multiple ad groups into Yandex.Direct? Select the most complete answer.
Using the Yandex.Direct interface.
Using an Excel template.
Using the Yandex.Direct interface and CSV format.
Using an Excel template in the interface or an Excel / CSV template in Direct Commander.
Which file formats can be imported into Direct Commander?
Only CSV.
Both CSV and XLSX/XLS.
Only XLSX / XLS.
Which File Formats Can Be Exported From Direct Commander?
Only CSV.
Both CSV and XLSX/XLS.
Only XLSX / XLS.
Choose the best ending for this sentence: If you delete a goal in Yandex.Metrica, the statistics gathered for that goal…
are saved no matter what.
are deleted automatically.
are saved, but only for 28 days.
can be saved or deleted — it’s your choice.
How does a goal differ from a segment?
The only difference between segments and goals is that they are created in different sections of Yandex.Metrica.
Data for goals becomes available only after the goal has collected it. For segments, historical data is available starting from the day Yandex.Metrica was installed on a site.
Segments can be used in Yandex. Direct, the goals can only be used to analyze user behavior on the website.
Does Session Replay record passwords entered by site visitors?
No, Session Replay does not record data entered in password fields.
Yes, it records all data the user enters on the site.
If a page has password fields, Session Replay does not record any user actions on that page.
Session Replay is disabled in the tag settings. The owner of the tag enables Session Replay to begin collecting data for the whole site. Does he need to reinstall the tag on his site?
No, the tag code on the site will automatically be updated.
He only needs to reinstall the tag code on the main page. Data will be collected on all pages.
Yes, he should reinstall the tag code on all pages of his site.
Look at the Click map in the screenshot. Which link got the most clicks in the period selected?
About the service.
Yandex.Metrica.
Quick start.
Look at the Click map in the screenshot. Which link got the fewest clicks in the period selected?
About the service.
Yandex.Metrica.
Quick start.
Which option in Yandex.Direct becomes available once Yandex.Metrica is connected?
Retargeting in Yandex network, CPA, ROI, Weekly budget strategy: maximum conversions.
Automatic pausing of the campaign when the site is down.
Bid adjustments by gender and age.
All of the above.
Choose the best ending for this sentence: When changing or deleting a goal, the Yandex.Metrica tag …
must be updated on all the site’s pages, as the code has changed.
does not need to be updated, since the tag’s code did not change.
must be updated on the page where goal is/was fulfilled.
How are retargeting lists used in Yandex.Direct?
For targeting and bid adjustments.
For bid adjustments only.
For targeting only.
What happens if there is overlap between different retargeting criteria?
The criteria with the highest traffic volume will be applied.
Only the criteria with the highest CPC will be applied.
The criteria with the highest combined CPC and CTR will be applied.
Why are there more visits from Yandex.Direct in the «Ad systems» report than in reports in Yandex.Direct?
Yandex.Direct group reports only show visits that led to conversions, so there are far fewer of them than in the «Ad systems» report.
This is impossible. There must be a bug. You should contact the support service.
The «Ad systems» report shows the number of visits for all clicks, both valid and invalid.
What happens if an ad has both keyword and retargeting criteria? Select the most complete answer.
The highest combined CTR and CPC will trigger impressions.
The criteria with the highest CPC and traffic volume will trigger impressions.
The criteria with the highest CTR will trigger impressions.
Which retargeting types are available for Text & Image ads? Select the most complete answer.
Based on Yandex.Audience goals.
Based on Yandex.Metrica goals.
Based on Yandex.Metrica goal and segments .
Based on Yandex.Audience segments and on Yandex.Metrica goals and segments.
For which of these business types are there limitations for retargeting or targeting by interests?
Products or services that require licensing, e.g. financial services.
Job search and employment services.
Medicine and health services.
What advice would you give to the owner of a website whose visitors add items to their cart but do not place orders?
Start a search campaign with ad texts mentioning the store’s competitive advantages and discounts for users who visit the website.
Create a retargeting list for the condition «Added products to the cart, but did not make the payment» and start a campaign for this audience in the Yandex Advertising Network.
Start a media campaign for users who have visited the website.
What do you need to do to use retargeting in Yandex.Direct? Select the most complete answer.
Install Yandex.Metrica to your site (with active goals or segments), and enable impressions in ad networks.
Install Yandex.Metrica to your site (with active goals or segments).
Install Yandex.Metrica, activate ad networks.
Your client, SuperAirPlus, is a flight metasearch site. Can your client use competitors’ brand names in their keywords and ad texts?
Yes, сompetitors’ brands can be used in keywords as well as in ad texts if the landing page shows the brands in the same context as the ad.
Yes, Yandex advertising requirements allow this.
Competitors’ brands can be used in keywords, but not in ad texts.
How are ads sorted on the «All ads» page?
From highest to lowest combined CTR, bid and the quality coefficient.
Randomly.
From highest to lowest CPC.
From highest to lowest quality coefficient.
A large online store selling household appliances plans to sell heaters. The managers want to maintain a certain ROI. Which of the automatic strategies is best in this case?
Average CPA.
Average ROI.
Weekly budget.
Average CPC.
You have a client base that is interested in your services and makes up most of your revenue. You have increased your production and want to use Yandex.Direct to attract new customers. What is the best way to target this audience?
Create a DMP segment based on third-party providers’ data.
Create a Yandex.Audience segment based on your clients data.
Create a segment based on a Yandex.Metrica goal (visited the Contacts page).
Create a look-alike segment in Yandex.Audience based on your clients’ data.
Let’s say you own a restaurant in a business centre. Your goal is to attract as many employees of this business centre as possible. What can you do to reach this goal?
Launch a campaign with a Look-alike segment for current visitors.
Launch a search campaign with the keywords: “where to eat in the business center” and “business lunch.”
Use polygons in Yandex.Audience with the option “Audience: works.”
Which ad extensions are only available in the Yandex Advertising Network (not on Yandex Search)?
Images and Video extensions.
Callouts.
Display link.
Sitelinks with descriptions.
Does the CTR for Relevant Keywords affect the CTR of the original keywords?
No, the CTR of impressions for Relevant Keywords does not affect the CTR of the original keywords.
Yes, the CTR for impressions for Relevant Keywords does affect the CTR of the original keywords.
It’s impossible to determine without testing.
If an ad’s CPC is lower than the minimum search CPC, can the ad appear anywhere else? Choose the most complete answer.
Yes, on the “All ads” page.
Yes, the ad can appear on the “All ads” page and on sites in the Yandex Advertising Network.
No, the ad will not appear anywhere.
Can you know in advance if a Yandex.Audience segment will work well as a Look-alike segment?
No, there’s no concrete way to know in advance. Look-alike segments should be made using groups of people linked in some way and similar in behavior.
No, you can’t know this ahead of time. You can only experiment and track the impressions statistics for the Look-alike segment.
Yes, you can. Segments should consist of users whose similarity is visibile in their statistics. The more similar they are, the better the segment will work as a Look-alike segment.
Which of these recommendations will raise the ad’s CTR?
Select all the answers that apply.
Add the legal name of your organisation.
Enable geotargeting and add the name of the city or region where you offer your products or services.
Add information about discounts, promotions, gifts, etc. to your ad text.
Include keywords in the ad text.
A user is looking for bus tickets from Moscow to Riga. Which keyword has the correct operators in order to take into account the direction of the bus trip?
Bus !from Moscow !to Riga
Bus [Moscow-Riga]
“Bus Moscow-Riga”
Bus +from Moscow +to Riga
What steps are necessary to start tracking sales values in Yandex.Metrica?
Enable the option «Dispatch ecommerce data to Metrica» and update the Yandex.Metrica tag on all pages of the site.
The «Dispatch ecommerce data to Metrica» option is enabled by default, so no additional steps are necessary.
Enable the option «Dispatch ecommerce data to Metrica» and update the Yandex.Metrica tag on the page where transactions take place.
Choose the best ending for this sentence: A Yandex.Metrica tag must be installed on…
on the site’s home page as well as the page where conversions take place.
all the site’s pages.
the site’s home page.
the page where conversions will take place.
Which Yandex.Metrica report can help you assess keywords’ performance in your ad campaigns?
Yandex.Direct, summary.
Sources, summary.
Search queries.
Which Yandex.Metrica report can show you data for search queries that brought users from Yandex.Direct?
Yandex.Direct, sites.
Yandex.Direct, summary.
Search queries.
Ad systems.
What can be used to create retargeting lists?
Only Yandex.Audience segments.
Goals and segments from Yandex.Metrica, as well as Yandex.Audience segments.
Only Yandex.Metrica goals and segments.
Which types of retargeting are available in Yandex.Direct?
Using a Yandex.Audience Pixel for Search campaigns.
Based on Yandex.Audience segments based on your CRM data.
Dynamic retargeting using DSA.
Choose the best example of an ideal user for retargeting.
Someone is ready to make another regular purchase online.
Someone viewed a few pages on your site but did not start the purchasing process.
Someone bought a bag on your website and you would like to launch DSA for other products to show him.
Ad text in English: «Buy red sofas online.» Geotargeting: Russia. Which changes need to be made in order to pass moderation?
None apart from checking that the ad text fits in within the character limits.
None, but the advertiser must provide documents confirming their right to do business in Russia.
A translation into Russian must be added and the ad text has to fit in within the character limit.
Ad text: «Looking for natural oils for your hair? Order Olive Hair Oil directly from Greece for 15 EUR.» Geotargeting: Moscow and Saint Petersburg. Will this ad pass moderation?
Yes, the text meets the requirements for ad materials.
No, quality certification for this product is required.
No, either the equivalent price in Russian rubles also must be shown or the foreign currency must be changed to Russian rubles.
An advertiser’s main goal is to maintain or increase profit from his investment in online advertising. Which strategy would you recommend?
«Weekly budget: Maximum conversion rate» — the more conversions (orders), the higher the profitability.
A manual bid management strategy, setting click price at a level high enough for First Premium placement. The more traffic, the higher the profitability.
Average ROI.
If he has statistics to refer to, then the «Weekly click package» is best. He should just increase the number of clicks in the strategy settings a bit.
Where do ads in Yandex.Direct appear by default?
On desktops and tablets. Statistics show that these are the best impressions.
Only on desktops. Mobile impressions should be set up separately.
On all device types where Yandex has an audience.
Ad text: «The lowest prices for Moscow-Paris flights. Only buy from us!» Which changes need to be made in order to pass moderation?
Send documents proving this superiority.
Delete the superlative adjective or add information proving that «the lowest prices» are a fact to the landing page.
None. The text meets the requirements for ad materials.
Which factors do bid forecasts depend on?
Competitors’ bids for the keyword and the ad’s CTR.
Competitors’ bids for the keyword, the ad’s CTR and quality coefficient.
Competitors’ bids for the keyword, the ad’s CTR and quality coefficient, and the user’s predicted value.
In which order do ads appear in the Premium Placement block?
From highest to lowest combined CPC and CTR.
Randomly.
From highest to lowest CTR.
From highest to lowest combined bid, quality coefficient, and CTR.
Which strategy allows advertisers to set a daily budget limit?
Manual bid management.
Weekly budget.
Average CPA.
Average ROI
Positive bid adjustments are set for users from Moscow (geo), for men aged 25-34 (demographic), and for smartphones (device type). A 26 year old man from Saint Petersburg visits the search results page from his smartphone. Which bid adjustments apply?
Only the device type and demographic adjustments apply. Regional bid adjustments do not work with other types of bid adjustments.
All bid adjustments apply.
Positive bid adjustments for age and gender (demographic) and device type apply.
An advertiser’s goal is to receive orders through the site and pay for them no more than a certain amount. Which strategy would be best for this advertiser?
Average CPC.
Average ROI.
Average CPA.
Manual bid management.
Which of these advertisers can benefit most from using Smart banners?
A bank with a large assortment of credit products.
A large clothing and shoe store.
A pharmacy with a large assortment of dietary supplements and vitamins.
How can you create an ad group with Search banners?
Add a new Search banner ad group to any Text & Image campaign.
Create a separate Search banner campaign.
Contact the Yandex support service.
Where can Search banners appear?
Only on Yandex Search.
On Yandex Search and some search partner sites in the Yandex Advertising Network.
In Russia on Yandex Search and several search partners in the Yandex Advertising Network.
An advertiser wants to increase the reach of his ad campaign without exceeding his monthly budget. Which strategy will best help him reach this goal?
A CPA strategy with a weekly budget limitation.
A manual bid management strategy.
Weekly budget: maximum clicks.
On which sites can Smart banners appear?
On Yandex Search.
On Yandex Search, the Yandex Advertising Network and external ad networks.
In the Yandex Advertising Network and external ad networks.
At the campaign level, a negative bid adjustment is set for women 45+ in age, but a positive bid adjustment is set for them at the ad group level. Which bid adjustment will apply?
It is impossible to set up such adjustments.
The positive bid adjustment will apply, since bid adjustments at the ad group level have priority over those at the campaign level.
The negative bid adjustment will apply, since campaign level bid adjustments have priority over those at the ad group level.
Over what period will Yandex.Direct try to spend the amount specified in the Weekly Budget strategy?
Over seven working days.
Over one week, from Monday to Sunday.
Over the past seven days.
On which sites can Text & Image ads appear?
On search results pages for Yandex Search, on the sites of Yandex search partners, on content sites in the Yandex Advertising Network.
On search results pages for Yandex Search, on the sites of Yandex search partners, on content sites in the Yandex Advertising Network, on sites in the Yandex Video Network.
On search results pages for Yandex Search, on Yandex search partners, on content sites in the Yandex Advertising Network, on the Yandex Home page.
Smart banners can be generated:
From sites and product feeds.
Only from product feeds.
Only from sites.
What will happen if an advertiser uses the same keyword list in a regular search campaign and a Search banner campaign?
Both ad types can appear simultaneously, since Search banners and regular ads participate in different auctions and do not compete with each other.
The ad with the highest combined CTR, bid and quality coefficient will appear.
The regular ad will appear, because they have priority over all other ad types.
Which targeting types are available for Search banner campaigns?
For users who completed certain actions on your site.
By user interests.
By keywords.
How do impressions for Search banners take place?
Based on user interests with CPM payment.
For search queries that contain an entire keyword. Impressions can take place simultaneously with Text & Image ads.
For search queries that contain an entire keyword with CPM payment.
Can geotargeting settings affect the CPC for an ad?
No, CPC accounts for all the competitors for the specific keyword.
Yes, the number of competitors varies for each region, so CPC will also vary.
No, CPC is only affected by the time of the impression and the number of comptetitors at that moment.
An advertiser’s ad group has desktop ads but no mobile ads. What will appear on mobile devices?
Yandex.Direct will automatically generate mobile ads based on the desktop ad’s title and text.
Nothing. The ad group has no mobile ads.
A regular desktop ad will appear.
What does behavioral targeting in the Yandex Advertising Network take into account?
User interests.
User interests, age, and gender.
Demographic characteristics.
How can Yandex.Audience be used in campaigns for ad networks?
To target users by their IP addresses.
To target users by geolocation.
To create a segment of those users who saw indoor/outdoor ads.
Which of the following can be used for retargeting?
Bid adjustments.
Yandex.Audience goals.
Autotargeting.
Yandex.Metrica segments and goals and Yandex.Audience segments.
Can you use your company’s logo within a Text & Image ad?
No, it is against the rules to use company logos in Text & Image ads.
Yes, you can and there are no restrictions.
Yes, but only if the logo takes up no more than 20% of the whole image.
Keyword: stay +at lake Baikal. The plus sign operator is applied. Which one of these search queries will NOT trigger this ad?
family stay at lake Baikal
cheap Baikal holiday
stay at lake Baikal cheaply
stay at lake Baikal 2017
Keyword: buy a stroller. Which search query will NOT trigger this ad?
Buy a stroller via internet
Stroller sales
Where to buy a stroller
Stroller buy on internet
Which ad extensions can you add to Dynamic ads? Select the most complete answer.
Sitelinks with description, callouts, vCard.
Sitelinks, callouts, vCard, display link, Image, video extension.
Sitelinks with description, callouts, vCard, display link, 2nd ad title.
Can a Dynamic ad campaign and a regular ad campaign work at the same time?
Yes, Dynamic ads complement campaigns with regular ads.
Yes, but the campaigns should be separated for different types of host sites, e.g. one campaign for search, and the other for the Yandex Advertising Network.
No, the campaigns will compete with each other.
Which tasks do Dynamic ads simplify for advertisers?
They save time creating a large number of identical ads.
They quickly pass moderation.
They create Text & Image ads for ad networks in bulk.
On which sites can Dynamic ads appear?
Only Yandex Search.
Search and content sites.
Yandex Search and search networks.
Yandex Search, search networks, mobile ads.
Which Yandex.Metrica report can show data for clicks remaining after antifraud checks in Yandex.Direct?
Yandex.Direct, summary.
Ad systems.
Session Replay.
Look at the screenshot below. What does it mean if a lightning bolt appears next to your campaign?
The campaign was sent to the server.
The campaign was sent for moderation.
There are edits ready to be sent to the server.
Look at the screenshot below. What does it mean if a star appears next to a campaign?
The campaign’s strategy was changed and the edited campaign was sent to the server.
The advertiser marked the campaign as important to find it more easily later on.
The campaign was successfully loaded from the server, so the advertiser can begin making changes to it.
The campaign was sent for moderation.
Look at the screenshot below. What does it mean if an error sign appears next to your campaign?
The campaign was deleted, no information is available.
The campaign did not pass moderation.
The campaign was not loaded from the server.
There are problems that will stop the data from being uploaded.
Which ad elements are generated automatically in Dynamic ad campaigns? Choose the most complete answer.
Ad title, landing page URL.
Ad title, landing page URL, display link, sitelinks.
Ad title, landing page URL, display link.
In what order do ads appear in blocks on the search results page?
From highest to lowest bids.
From highest to lowest combined bid, CTR, and quality coefficient.
From highest to lowest combined bid, quality coefficient, and domain karma.
An advertiser has two search campaigns: regular and Dynamic ads. The regular campaign has the keyword «buy flowers,» and the same keyword was selected for the Dynamic campaign. Their combined CTR, bids and quality coefficients match. Which campaign’s ad will appear in search results?
Regular keywords always have priority over Dynamic keywords, so the regular search ad will appear.
This situation is impossible. Dynamic ad campaigns always generate unique keywords that don’t overlap with regular keywords.
The Dynamic ad will appear because it responds to the user’s query better by showing the keyword in the ad title.
How do impressions and clicks for Relevant Keywords affect the CTR of the original keywords and CPC?
They are used in CTR calculations just like impressions and clicks for the original keyword, but do not affect CPC.
They are not used in CTR or CPC calculations for the original keyword.
They are not included in CTR calculations, but affect CPC just like clicks and impressions for the original keywords.
Can you add a Dynamic ad to a regular campaign?
Yes, a regular campaign can contain groups with regular ads and groups with Dynamics ads
No, Dynamic ads are a separate campaign type, created separately in the Yandex Direct interface.
Yes, but only if the Separate bid management strategy is selected.
Google Analytics Individual Qualification Exam Answers
Google Analytics Individual Qualification Exam Answers PDF – Academy for ad .
During the assessment exam you will get 70 different multiple choice questions. You have to answer 80% correctly in less than 90 min. Please note, that there are 100 possible different questions. Every time you pass the exam, you get 70 questions from those 100 randomly and in random order.
The duration of exam is 90 minutes
The exam have 70 questions
The passing score is 80%
Is validity period of 18 months
Get Certified Google Analytics Exam Answers Now!!!
What feature collects company-specific data such as Member Status?
- Custom Filter
- Event Tracking
- Custom Dimension
- Custom Metric
To recognize users across different devices, what feature must be enabled?
- Audience Definitions
- Attribution Models
- Google Ads Linking
- User ID
In Multi-Channel Funnel Reports, how are default conversions credited?
- Second to last campaign, search, or ad
- Equal credit along the conversion touchpoints
- Last campaign, search, or ad
- First campaign, search, or ad
What report indicates the pages of a website where users first arrived?
- Landing Pages report
- Pages report
- Location report
- All Pages report
What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?
- The Measurement Protocol
- Data Import
- Browser cookies
- The Networking Protocol
What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
- Attribution modeling
- Conversion tracking
- Channel Groupings
- Multi-Channel Funnels
What data is Google Analytics Goals unable to track?
- Customer’s lifetime value
- Making a purchase
- Signing up for a newsletter
- Watching a video
In Custom Reports, what must metrics and dimensions share in order to report accurately?
- a – Same view
- b – Same scope
- c – Same Custom Report
- d – Same index
What is used to create Smart Goals?
- Machine-learning algorithms
- Custom Reports
- Analytics Goals
- Remarketing audience
Which three campaign parameters are recommended to manually track campaigns?
- Medium, Source, and Content
- Campaign, Content, and Term
- Medium, Source, and Campaign
- Source, Content, and Term
Filters cannot perform what action on collected data?
- Include data from specific subdomains
- Include shopping preferences
- Convert dynamic page URLs to readable text strings
- Exclude traffic from particular IP addresses
What scope levels available for dimensions and metrics?
- Event-level, duration-level, transaction-level, or user-level scope
- Event-level, session-level, transaction-level, or user-level scope
- Location-level, duration-level, product-level, or user-level scope
- Hit-level, session-level, product-level, or user-level scope
Which assets cannot be shared in the Solutions Gallery?
- Goals
- Segments
- Custom reports
- Custom Dimensions
Which Goals are available in Google Analytics?
- Destination, Event, Duration, Pages/Screens per Session
- Location, Event, Time, Users per Session
- Destination, Event, Pageview, Social
- Pageview, Event, Transaction, Social
What report identifies browsers that may have had problems with a website?
- a – The Active Users report
- b – The Browser & OS report
- c – The Source/Medium report
- d – The New vs Returning report
What is not considered a “source” in Google Analytics by default?
- (direct)
- googlemerchandisestore.com
If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?
- a – As an event
- b – As a click
- c – As a bounce
- d – As an interaction
What is not a benefit of Google Analytics Remarketing?
- Show customized ads to customers who have previously visited your site
- Allow customers to quickly reorder an item they have previously purchased
- Create remarketing lists without making changes to your existing Analytics snippet
- Create remarketing lists based on custom segments and targets
What report provides data on how specific sections of a website performed?
- Location report
- Frequency and Recency report
- Content Drilldown report
- Top Events report
What criteria could not be used to create a Dynamic Remarketing audience?
- a – Users who returned an item they purchased
- b – Users who viewed a homepage
- c – Users who viewed a search result page on a website
- d – Users who viewed product-detail pages
What report shows a visual representation of user interactions on a website?
- Behavior Flow report
- Landing Pages report
- Content Drilldown report
- Treemaps report
When linking a Google Ads account to Google Analytics, what is not possible?
- Import Analytics Goals and transactions into Google Ads as conversions
- Adjust keyword bids in Google Ads from Google Analytics
- View Google Ads click and cost data next to site engagement data in Analytics
- Create remarketing lists in Analytics to use in Google Ads campaigns
What asset is used to build a remarketing list?
- Custom Dimension
- Custom Segment
- Custom Report
- Custom Metric
If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
- /ordercomplete.php
- /ordercomplete/index.html
- /ordercomplete/thank_you.html
- /order/complete.php
What does assigning a value to a Google Analytics Goal enable?
- Track actual revenue from conversions
- Track real-time business revenue
- Analyze a website conversion funnel
- Compare goal conversions and measure changes to a website
When does a default Analytics session expire?
- When a user is inactive on a web page for more than 30 minutes
- After 30 minutes, regardless of user activity on a web page
- At noon every day
- When a user opens a new browser window
What report indicates the last page users viewed before leaving a website?
- Landing Pages report
- All Pages report
- Exit Pages report
- Pages report
Google Analytics cannot collect data from which systems by default?
- Offline inventory database
- Websites
- Online point-of-sale systems
- Mobile devices
What would prevent data from appearing in a Custom Report?
- Too many metrics in a Custom Report
- A filter that removes all the data
- Custom Report isn’t shared with users in the same view
- Too many dimensions in a Custom Report
Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?
- Just after the opening <head> tag
- Just before the closing </body> tag
- Just after the opening <body> tag
- Just before the closing </head> tag
Segments will not allow you to do what?
- Create subsets of sessions or users
- Permanently alter data
- Build custom Remarketing lists
- Isolate and analyze data
To recognize users across different devices, what is required for User ID?
- A new Analytics account for reporting
- Google Tag Manager
- Sign-in that generates and sets unique IDs
- All of the above
What feature can join offline business systems data with online data collected by Google Analytics?
- Data import
- Goal tracking
- User ID
- Google Ads Linking
Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?
- Goals reports
- Acquisition reports
- Multi-Channel Funnel reports
- Ecommerce reports
In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
- Paid and organic search
- Website referrals
- Social network
- Television commercials
What is a “dimension” in Google Analytics?
- An attribute of a data set that can be organized for better analysis
- The lifetime value of a user in a given date range
- A report that offers different demographic information about your audience
- A comparison of data between two date ranges
What feature is required to collect the number of comments users posted to a web page?
- Custom Channel Groupings
- Calculated Metric
- Custom Dimension
- Custom Metric
Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?
- Primary conversion
- Second-to-last-click attribution
- Assisted conversion
- Secondary conversion
What is the “Bounce Rate” in Google Analytics?
- Percentage of visits when a user landed on a website and exited without any interactions
- Number of times users returned to a website in a given time period
- Percentage of total site exits
- Percentage of sessions in which a user exits from a homepage
What model represents the hierarchical structure of a Google Analytics account?
- Property > Account > View
- Account > Property > View
- View > Account > Property
- Account > View > Property
To increase the speed at which Google Analytics compiles reports, what action could be taken?
- Choose “Faster response” in the sampling pulldown menu
- Apply an advanced filter to the report
- Remove any filters on the view
- Choose “Greater precision” in the sampling pulldown menu
What campaign parameter is not available by default in Google Analytics ?
- utm_content
- utm_source
- utm_medium
- utm_adgroup
Which kinds of hits does Google Analytics track?
- Pageview
- Event
- All of the above
- Transaction
What metric-dimension combination is not valid?
- Avg. Time on Page / Device Category
- Sessions / Bounce rate
- Sessions / Source
- Total Events / User Type
Custom Dimensions can be used as what?
- Primary dimensions in Custom Reports
- All of the above
- Secondary dimensions in Custom Reports
- Secondary dimensions in Standard reports
What feature must be enabled to use Multi-Channel Funnels?
- Custom Dimensions
- Advertising Features
- Goals or Ecommerce
- In-page Analytics
What data table display compares report metrics to the website average?
- Pivot
- Percentage
- Performance
- Comparison
View filters are applied in what order?
- Creation date
- Random order
- Sequential order
- Alphabetical order
Auto-tagging is used to collect data from what kind of traffic?
- Social media traffic
- Social media traffic
- Google Ads Campaign traffic
- Website referral traffic
What report indicates where users start or exit the conversion funnel?
- Goal Flow
- Treemaps
- Cohort Analysis
- User Timings
Which parameters can be included with an event hit for reporting?
- Event, Category, Action, Label
- Category, Action, Label, Unique Events
- Category, Action, Label, Value
- Category, Action, Label, Total Events
What Remarketing audiences cannot be defined by default?
- Users who speak a particular language
- Users who visited a physical store
- Users who played a video on a website
- Users who visited a specific page on a website
To track users and sessions across multiple domains, what first must be set up?
- Data Import
- Ad Exchange Linking
- Cross-domain tracking
- Google Ads Linking
When the same default tracking code is installed on pages with different domains, what will result?
- Analytics will associate users and sessions with a single domain
- Analytics will not associate users and sessions with any domain
- Analytics will send an alert about duplicate data collection
- Analytics will associate users and sessions with their respective domains
What feature would be used to collect how many times users downloaded a product catalog?
- Custom Report
- Event Tracking
- Calculated Metrics
- Custom Dimension
What is a “secondary dimension” in Google Analytics?
- An additional report dimension for more specific analysis
- A dashboard widget that offers more specific analysis
- A visualization to understand the impact of data
- An additional report metric for more specific analysis
When will Google Analytics be unable to identify sessions from the same user by default?
- a – When the sessions happen in the same browser on the same deviceAn additional report dimension for more specific analysis
- b – When the sessions share the same browser cookie
- c – When the sessions happen in different browsers on the same device
- d – When the sessions happen in the same browser on the same day
What report shows which web pages get the most traffic and highest engagement?
- Frequency and Recency report
- Active Users report
- Engagement report
- All Pages report
What report shows the percentage of traffic that previously visited a website?
- Behavior > Frequency and Recency report
- Interests > Affinity categories report
- All traffic > Referrals report
- Behavior > New vs returning report
Once filters have been applied, what is the option to recover filtered data?
- Filtered data is not recoverable
- Data may be recovered within 10 days
- Data may be recovered within 30 days
- Data may be recovered within 5 days
For autotagging, what parameter does Google Ads include in the destination URL?
- adid=
- urlid=
- utm=
- gclid=
What report shows the percent of site traffic that visited previously?
- Sales Performance report
- Frequency & Recency report
- Referrals report
- New vs Returning report
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
- Active Users report
- User Explorer report
- Users Flow report
- Cohort Analysis report
To view accurate data in a Custom Report, what action should be avoided?
- Pair metrics and dimensions of different scopes
- Use multiple dimensions together in the same report
- Create a report with Custom Metrics
- Use a Custom Dimension as a primary dimension
How would a view filter be configured to include only users from Brazil and Argentina?
- Filter 1: include Brazil > Filter 2: include Argentina
- Filter 1: include Argentina > Filter 2: include Brazil
- Filter 1: include Brazil or Argentina
- Filter 1: exclude all countries except Brazil and Argentina
What cannot be collected by the default Analytics tracking code?
- Device and operating system
- User’s favorite website
- Page visits
- Browser language setting
What report shows which types of mobile devices visited a website?
- Technology > Network report
- Site Content > Landing Page report
- Mobile > Devices report
- All Traffic > Source/Medium report
What is not a benefit of using segments to analyze data?
- Isolate and analyze specific conversion paths using conversion segments
- Permanently modify the data in a view
- Analyze users by single or multi-session conditions
- Compare behavior metrics for groups of users like Converters vs non Converters
What type of Custom Report shows a static sortable table with rows of data?
- Flat Table
- Explorer
- Map Overlay
- Pivot Table
What feature is required to track customer search terms on a website?
- Enhanced Ecommerce
- Site Search
- Data Import
- Search filters
What is a “metric” in Google Analytics?
- The numbers in a data set often paired with dimensions
- The dates in a date range
- A segment of data separated out in a report for comparison
- A dimension that can help analyze site performance
What criteria cannot be used to create a Custom Segment?
- Ad type
- Dimensions
- Metrics
- Sequences of user actions
Which default traffic source dimensions does Google Analytics report for each website visitor?
- Campaign and Ad Content
- Source and Campaign
- Source and Medium
- Campaign and Medium
Which user characteristic may NOT be used to change keyword bids in Google Ads?
- time of day
- location
- device
- ad preference
When does the Analytics tracking code send a pageview hit to Google Analytics?
- a – Every time a user adds an item to an online shopping cart
- b – Every time a user clicks a video on a website
- c – Every time a user searches on a website
- d – Every time a user loads a webpage with embedded tracking code
What campaigns require manual tags on destination URLs for tracking?
- None of the above
- Google Ads campaigns
- Autotagged campaigns
- Email campaigns
What filter would only include data from a campaign titled “Back to School” in Campaign reports?
- a – Custom Include filter with field “Page Title” and pattern “back to school”
- b – Custom Include filter with field “Campaign Name” and pattern “back to school”
- c – Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
- d – Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
What report compares metrics based on user acquisition date over a series of weeks?
- User Explorer
- Active Users
- Users Flow
- Cohort Analysis
What data does Google Analytics prohibit collecting?
- Product SKU(s)
- Billing city
- Purchase amount
- Personally identifable information
Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?
- Users 25 to 34 years old who have their browser set to Spanish
- Users who engaged in a social media or email campaign
- Users who viewed a page on a website, then watched a video
- Users who are female and have children
If a web page visitor clears the Analytics cookie from their browser, what will occur?
- All of the above
- Analytics will set a new browser cookie the next time a browser loads a tracked page
- Analytics will set a new unique ID the next time a browser loads a tracked page
- Analytics will not be able to associate user behavior data with past data collected
Which reports require the activation of Advertising Features?
- Geo reports
- Cohort Analysis reports
- Real-time reports
- Demographics and Interests reports
When does the tracking code send an event hit to Google Analytics?
- Every time a user performs an action with pageview tracking implemented
- Every time a user adds an event to their calendar
- Every time a user performs an action with event tracking implemented
- Every time a user makes a reservation
Google Ads Fundamentals Certification Assessment Answers
The Google Adwords Fundamentals Exam Answers is now Google Ads Fundamentals Certification Assessment Answers and covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.
The exam is 120 minutes
The exam have 100 questions
The passing score of the exam is 80%.
The certification is validity period of 12 months
The Exam contains 65 questions. You have 90 minutes to answer them. But there are 128 possible different questions you could get during AdWords Fundamentals Assessment Exam. This means that every time you take an exam, you randomly get 65 questions out of 127.
When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:
- Broad match keywords
- Exact match keywords
- Negative match keywords
- Phrase match keywords
Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?
- Segment his campaign statistics by device
- Set up an experiment to test which device he should target
- Negative match keywords
- Create multiple campaigns that target different devices, and monitor the results
Which statistic indicates how often a click has led to a conversion?
- Conversion rate
- Cost-per-thousand impressions (CPM)
- Clickthrough rate (CTR)
- Cost–per–conversion
Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?
- Cost–per–thousand–impressions (CPM) bidding
- Placement targeting
- Reach and frequency data
- Call extensions
An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?
- The profit derived from a paid click
- The bids of the next closest advertiser
- The average profit per conversion
- The Quality Score of the keyword
An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit?
- Test only one version of your ad text
- Lower the cost-per-click (CPC) bids and increase the budget
- Delete keywords that are generating the most clicks
- Test different cost-per-click (CPC) bids
When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?
- Broad match only includes the exact words and phrases a user searches for
- Your keyword list would be disapproved based on Google’s advertising policies
- Google Ads only shows an ad for keywords with proper spelling and plural forms
- Google Ads can automatically include these variations for you
Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?
- Target cost-per-acquisition (CPA)
- Mobile bid adjustments
- Target search page location
- Target return on ad spend (ROAS)
How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign?
- Set a daily budget of $20 for the advertiser’s campaign
- Set a bid of $20 for the advertiser’s campaign
- Set a bid of $20 per ad group
- Set a daily budget of $20 for the advertiser’s account
A conversion is:
- When someone reaches your landing page after clicking your ad or video
- By definition when someone makes a purchase after clicking on your ad
- Any interaction with your ad that can be measured, like watching a video for a certain length of time
- An action defined as valuable to your business that someone takes after clicking on your ad
When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?
- Add the terms as keywords
- Add the terms as negative keywords
- Add the terms as exact match keywords
- Add the terms as phrase match keywords
Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?
- Google Ads policies can help web users distinguish between ads and search results
- Google Ads policies can keep disapproved ads and websites out of organic search results
- Google Ads policies can help keep ad costs low and affordable for advertisers
- Google Ads policies can help ensure ads are useful, varied, relevant, and safe for web users
How can you see if people are searching for your client’s services during the early morning and evening hours?
- Segment performance statistics by time
- Monitor reach and frequency data
- Run a Search terms report
- Run a keyword diagnosis
Tony travels frequently. He needs to be able to make changes to his Google Ads account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:
- Manage, edit, and view multiple accounts at the same time
- Refresh data to reflect the latest statistics on his cost–per–click (CPC) campaign
- Copy or move items between ad groups and campaigns
- Undo and redo multiple changes while editing his campaigns
An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?
- Improve Quality Score and increase cost-per-click (CPC) bid
- Improve Quality Score and decrease cost-per-click (CPC) bid
- Decrease cost-per-click (CPC) bid and decrease dailybudget
- Decrease cost-per-click (CPC) bid and increase daily budget
Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?
- “Search Network”
- “Search Network with Display opt-in”
- “Display Network”
- ”Shopping”
Which is a benefit of advertising online?
- Reach people who are likely interested in what you’re advertising
- Make money by showing ads on your website
- Increase your position in organic search results
- Automatically collect information about potential customers
When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:
- based on how much your product is worth
- the same amount as the revenue generated by your product
- the same amount as the profit generated by your product
- 50% of how much your product is worth
Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?
- Increase her daily budget
- Change the ad delivery method from “Standard” to “Accelerated”
- Change the ad delivery method from “Accelerated” to “Standard”
- Segment her campaign performance by time of day
Which is a benefit of advertising online with Google Ads?
- Advertisers can choose how much they spend and only pay when someone clicks their ad
- Advertisers can have ads automatically translated into different languages
- Advertisers can pay to always show their ad above the organic search results
- Advertisers pay the same amount every time someone clicks their ad
Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?
- A page with information on music lessons and a contact form
- His homepage, with links to instrument sales, rentals, and music lessons
- A page with information on instrument rentals and a contact form
- A page with a wide selection of instruments for sale
What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?
- Cost-per-click (CPC)
- Cost-per-view (CPV)
- Cost-per-thousand viewable impressions (vCPM)
- Cost-per-acquisition (CPA)
What does a high Quality Score indicate?
- You have been a Google Ads user for a long time.
- Your ad relevance and landing page are below average.
- Your bid is high enough to have your ad displayed.
- Your ad and landing page are relevant and useful to a viewer.
Each campaign in your Google Ads account should have a single:
- ad group
- business goal
- maximum cost–per–click (max. CPC) bid
- landing page
What happens when a campaign consistently meets its average daily budget?
- Your budget is automatically adjusted
- Ads in that campaign will show less often than they could
- Ads in that campaign will stop showing for the rest of the billing cycle
- Average cost–per–click (CPC) bids will be lowered
Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her Google Ads account?
- Create one account for Susan’s sporting goods. Create one campaign for both equipment and clothing. Create one ad group that includes basketballs, tennis rackets, jerseys, and baseball hats.
- Create two accounts: one for equipment and one for clothing. Within the equipment account, create a campaign for basketballs and tennis rackets. Within the clothing account, create a campaign for jerseys and baseball hats.
- Create an account for each product Susan’s Sporting Goods sells. In each account, create a single ad group for all equipment and clothing products.
- Create one account for Susan’s Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats.
How should an advertiser with stores in both India and Germany set up an Google Ads account to target users in these different locations?
- Create two separate ad groups, each targeting one of these locations.
- Create two separate accounts, one for each of these locations.
- None of the above. Google Ads can’t target users in specific locations.
- Create two separate campaigns, each targeting one of these locations.
How much are you charged for a click on your Google Ads ad?
- You’re charged $0.01 for every click
- You’re charged 10 cents more than the next highest bid.
- You’re charged the full amount you bid.
- You’re charged only the minimum amount needed to maintain your ad’s position.
Tom wants to promote his windshield repair company’s emergency service by reaching people when they’re searching for help. Which campaign type is a good fit?
- «Search Network with Display Opt-in”
- “Shopping”
- “Search Network”
- “Display Network”
What value is used to determine whether your ad will show on a page and, if so, the ad’s position?
- Ad Rank
- Ad Score
- Quality Score
- Quality Factor
Clyde wants to raise the profile of his dance school. A “Display Network” campaign can help him:
- pick the most popular keywords for his campaign
- show ads on dance websites and YouTube videos
- show ads when someone searches for dance classes
- match his ad text to what people are searching
Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?
- Image ads
- App promotion ads
- Shopping ads
- Sitelink extensions
An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use?
- Ads with extensions
- Image ads
- Shopping ads
- Video ads
What’s a benefit of having multiple ads in an ad group?
- Google Ads will automatically match each ad to the keywords it’s most relevant to
- Ads are only eligible to show at the top of the page if there’s more than one ad in that ad group
- When using optimize for clicks, Google Ads will automatically rotate your ads and give the best performing ones a better chance of showing more often
- Ads are only eligible to show ad extensions if there’s more than one ad in that ad group
You would choose to advertise on the Search Network if you wanted to:
- choose the types of websites where you want your ads to show
- reach customers browsing websites related to your business
- choose from a range of ad formats, like video and image ads
- reach customers while they’re searching for your products or services
An advertiser should group their campaigns by:
- maximum cost–per–click (CPC) bids
- number of ad groups per campaign
- number of keywords
- type of product or service
Which client would you advise to use radius targeting?
- Christopher, who wants to promote his new product in select cities
- Denise, whose service can reach customers within 30 miles
- Luis, whose e–commerce business delivers nationwide
- Mabel, who wants to exclude her ads from certain cities
Why might you use the “Search Network campaigns with Display opt-in” campaign type?
- Your video ads can run on the Search Network
- Your ads only show on the first page of search results
- You can pick the exact websites where you want your ad to show
- You can use one budget to advertise on the Search Network and Display Network
Your client wants to show ads to people who’ve visited her website before. Which Google Ads feature would you recommend she use?
- Ecommerce tracking
- Remarketing
- Dynamic Search Ads
- Conversion tracking
Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?
- Set up a remarketing list to show ads to women who have previously visited your client’s website
- Increase cost–per–click (CPC) bids and experiment with variations of ad text that includes running tips
- Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads
- Add demographic and age targeting to show ads to people in this audience
Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?
- Create a campaign with ads and keywords written in French
- Create a keyword list with the exact match keyword “Paris” and negative keyword “France”
- Create a campaign targeting French and regions other than Paris
- Create a campaign targeting Paris and languages other than French
What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?
- Add affinity audiences targeting people interested in green living and beauty
- Target large metropolitan areas where people are more likely to encounter her product
- Increase the daily budget and add text ads with clear call-to-actions like “Buy now”
- Use a balanced combination of broad-, exact-, and phrase-matched keywords
A standard Google Ads text ad is made up of:
- headline text, an image, and description text
- headline text and description text
- a display URL and description text
- headline text, a display URL, and description text
What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?
- Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords
- Add search terms that are not leading to many clicks as negative keywords
- Add sitelinks to your ads to make them even more prominent
- Make sure all of these search terms are included as keywords, regardless of relevance
Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?
- Make sure the landing page is closely related to the ad
- Increase the average daily budget for the campaign
- Increase the cost–per–click (CPC) bid for low–performing keywords
- Broaden the list of keywords to reach more potential customers
You can use Keyword Planner to identify:
- webpages where your ad can appear based on your keywords
- which text ads are performing best based on your keywords
- the amount of traffic potential keywords might get
- the number of negative keywords you should add
Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?
- Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers
- Use the Search term report to show which search terms lead to the most clicks on his ads
- Use the top movers report to show which campaigns have seen the biggest change in clicks since last month
- Use the paid & organic report to show when his website appears in organic search, with no associated ads
An advertiser wants to know the minimum amount of money that she must spend on a Google Ads campaign. What should you tell her?
- $100.00
- $5
- There is no minimum
- $2
Advertising on TV, print, and radio typically requires a predetermined budget. What key difference with online advertising campaigns allow advertisers to invest with more flexibility?
- Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.
- Budgets for online campaigns can only be set once annually and require a fixed commitment.
- Online campaigns generate clicks, whereas other channels generate exposure
- Budgets cannot be applied to online campaigns due to constant changes in traffic.
Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?
- Increase the maximum cost–per–click (CPC) bid
- Pause the campaign to stop showing ads and accruing costs
- Lower the daily budget amount
- Change the ad delivery method from “Accelerated” to “Standard”
Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?
- Use the Search terms report to see the terms people were searching for when her ad was shown.
- Use the Auction insights report to show how often her ads rank higher in search results than those of other advertisers.
- Track the clicks and clickthrough rate (CTR) of her ad campaign.
- Use the paid & organic report to see how often her website pages are showing in Google’s free organic search results.
Which targeting option should an advertiser use when trying to reach 25-30 year oldmales?
- Demographic targeting
- Interest category targeting
- Contextual targeting
- Keyword targeting
What report can help you identify opportunities to improve your keywords and ads?
- Time segmentation report
- Search terms report
- Auction insights report
- Paid & organic report
Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)
- Clicks
- Clickthrough rate (CTR)
- Impressions
- Search terms
How are manual extensions different from automatic extensions?
- Manual extensions require you to fill out additional information. Automatic extensions do not.
- Manual extensions cost more than automatic extensions
- There is only one type of manual extension but many types of automatic extensions
- Automatic extensions require setup. Manual extensions do not.
You would choose to advertise on the Display Network if you wanted to:
- show ads on Google Maps
- show ads to people on non-Google search sites
- show ads on websites related to your business
- show ads on Google Shopping
One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works?
- Due to changes in traffic, Google Ads allows up to 20% more impressions in a day than the budget specifies
- To show an ad more often, Google Ads charges more than the average daily budget amount multiplied by 30.4
- Google Ads automatically increases the maximum cost–per–click (CPC) bid to show an ad higher in Google search results
- Due to changes in traffic, your total daily cost might be up to 2 times your average daily budget. However, with all Google Ads campaigns you won’t be charged more than your average daily budget multiplied by the average number of days in a month (30.4)
What bidding strategy should you use to maximize the number of visitors to your website?
- Cost-per-view (CPV)
- Cost-per-thousand viewable impressions (vCPM)
- Cost-per-click (CPC)
- Cost-per-acquisition (CPA)
Which delivery type shows your ads at an even pace throughout the day?
- Delayed delivery
- Optimized delivery
- Standard delivery
- Accelerated delivery
Your ad can show on the Search Network when someone searches for terms that are similar to your:
- website
- placements
- keywords
- ad text
Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:
- they perceive her products
- they interact with her website
- likely they are to become a regular customer
- likely they are to click her ads
Which bid strategy should Sara use if her goal is to get more people to call her local catering business?
- Cost-per-view (CPV)
- Cost-per-thousand-impressions (CPM)
- Cost-per-acquisition (CPA)
- Cost-per-click (CPC)
An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?
- Device targeting
- Keyword targeting
- Audience targeting
- Location targeting
Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?
- Karen’s average organic position is higher than other advertisers’, but her average ad position is lower than other advertisers’
- People who see Karen’s site in relevant organic search results often click through to her site
- Karen’s ads often show below her organic results for the search query
- Karen’s ads don’t often show for the search query
Why would an advertiser use sitelinks?
- To give customers quick access to multiple pages of an advertiser’s website
- To showcase customer reviews with high-quality survey data
- To show a link that sends people to the app store or starts downloading an app
- To let customers click a button to call the business
Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?
- Broaden his keyword list for ads with the lowest clickthrough rate (CTR)
- Increase bids for ads with the lowest average position and clickthrough rate (CTR)
- Add new relevant keywords and remove keywords with low clickthrough rate (CTR)
- Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)
You can use audience targeting to show your ads to:
- specific groups of people, based on their location
- specific websites, based on specific interests
- groups of websites, based on specific interests
- specific groups of people, based on their interests
Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?
- A call-to-action like “Sign up for a free trial”
- A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE”
- A call-to-action like “Visit our gym now”
- A promotion like “20% off fitness classes”
What’s one of the main benefits of using ad extensions?
- Extensions are automated so you don’t have to create your ads
- Extensions increase your reach by showing your ad on more advertising networks
- Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent
- Extensions provide additional information to make your ads more relevant to customers
Adam, a flower shop owner, wants to drive phone calls to his store. Which Google Ads tool should he use to track how many calls result from ad clicks on a mobile phone?
- Conversion tracking
- Search terms report
- Impressions
- Reach and frequency
When someone clicks your ad, the actual amount you’re charged will be:
- The minimum needed to hold your ad position, under the maximum cost–per–click (max. CPC) limit
- The minimum needed to hold your ad position, but never less than 50% of your maximum cost–per–click (max. CPC) bid
- The minimum needed to hold your ad position, but never more than 120% of your maximum cost–per–click (max. CPC) bid
- The minimum needed to hold your ad position or 50% of your maximum cost–per–click (max. CPC) bid, whichever is greater
When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?
- Information about Italian food in the description
- Include call–to–actions, such as “Find the nearest location”
- An exclamation point in the display URL
- Use the same headline and description as other advertisers
Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?
- Clickthrough rate (CTR)
- Conversion rate
- Impressions
- Clicks
You would advise a client that’s launching a new product line to advertise on the Display Network because she can:
- reach people who are interested in similar products
- reach people who are searching for her products
- use text ads that encourage people to call her business
- use text ads that encourage people to visit her website
Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?
- Use target search page location to help get your client’s ads to the top of mobile search page results
- Set a mobile bid adjustment to decrease bids for searches on computers and tablets
- Set a mobile bid adjustment to increase bids for searches on mobile devices
- Use enhanced cost–per–click (ECPC) to increase bids that are likely to result in conversions from mobile devices
Your ad can show to a potential customers when your targeted language matches:
- the customer’s Google interface language setting
- the customer’s operating system language
- the language of websites a user visits most often
- the customer’s browser setting
Every time your ad is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and:
- the expected impact of extensions and other ad formats
- your historical conversion rate
- the search ranking of your website
- the daily budget you’ve set
Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:
- cost-per-click (CPC) goals to raise your bid when a conversion is more likely
- cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely
- cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely
- cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely
When reviewing your client’s Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?
- Target return on ad spend (ROAS)
- Maximize clicks
- Target search page location
- Enhanced cost-per-click (CPC)
On the Display Network, your ad is eligible to show on a webpage if your:
- landing page matches that webpage’s content
- keywords match that webpage’s content
- ad text matches that webpage’s content
- website matches that webpage’s content
Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account?
- Create one campaign for all the products his client offers
- Create one campaign with a broad selection of keywords
- Create campaigns based on the structure of his client’s website
- Create multiple campaigns, each with a set of related keywords
What happens as a result of a search campaign consistently meeting its daily budget?
- Fewer sites targeted at once
- Higher average cost–per–clicks (CPCs)
- Missed potential ad impressions
- Accelerated ad delivery
Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?
- Location targeting
- Intuitive targeting
- Topic targeting
- Placement targeting
Which campaign type would an advertiser use to target users searching on Google.com?
- “Search Network with Display opt-in”
- “Search Network”
- “Display Network”
- ”Video campaign”
If you’d like your ads to show on certain sites across the Internet, you can add these websites as:
- Audiences
- Topics
- Placements
- Keywords
Which client would you advise to advertise on the Search Network?
- Suzy, who wants to reach people browsing travel websites about China
- Jim, who wants to reach people on social networks interested in poetry
- Carol, who wants to reach people watching YouTube videos
- Bill, who wants to reach people looking for plumbing services
An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?
- Set an ad group bid adjustment of +20% for that keyword
- Modify the ad associated with that keyword to direct to a highly-relevant landing page
- Delete the keyword and use Keyword Planner to find more relevant keywords
- Delete the keyword and add a synonym of the keyword to the campaign
How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network?
- Ads using CPC bids are not allowed to compete on the Display Network
- CPM bids are effectively converted to CPC bids
- CPC bids are effectively converted to CPM bids
- CPC and CPM bids only compete against bids of the same type
Which of the following items is not a component of Quality Score?
- Ad relevance
- Expected clickthrough rate (CTR)
- Maximum cost–per–click (max. CPC) bid
- Landing page experience
Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?
- Create a separate ad group to target ads and bids for Tokyo
- Refine where your ads show by adding the keyword “Tokyo”
- Use the user location report to understand if people who click your ads are located in Tokyo
- Use a location bid adjustment to increase bids for customers in Tokyo
Which two bidding strategies can boost brand awareness and recognition? (Choose 2)
- Cost-per-view (CPV)
- Cost-per-thousand viewable impressions (vCPM)
- Cost-per-acquisition (CPA)
- Cost-per-click (CPC)
Your client wants to improve her ad position. What would you recommend?
- Improve the ad quality and increase bid amount
- Improve Quality Score and decrease bid amount
- Make the ad headline longer and more descriptive
- Add more keywords and increase daily budget
What’s one benefit of creating multiple ad groups?
- You can pause specific keywords if they’re not performing well
- You can break up keywords and ads into related themes
- You can set different budgets for each ad group
- You can target specific ad groups into various Google networks
Paige’s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her Google Ads keywords?
- Use the Keyword Planner to come up with keyword ideas for Display Network campaigns.
- Use negative keywords for terms that are related to pets and animals.
- Bundle similar keywords together in one ad group based on common themes.
- Use general keywords to reach a specific audience.
You signed 3 new clients, each with an existing Google Ads account. What’s the best way to manage these accounts?
- Pause your clients’ campaigns and recreate them in your Google Ads manager account
- Link the client accounts to your Google Ads manager account
- Use your clients’ sign–in information to access and manage the accounts
- Consolidate the 3 accounts into a new Google Ads account you create
How are negative keywords different from other keywords?
- They can increase your costs.
- They can only be used for ads on the Display Network.
- They prevent your ad from showing for search terms that you don’t want.
- They make your ad appear for search terms that you don’t want.
How are rich media ads different from other ad formats?
- They are a type of text ad
- They are static image ads
- They are ads with animation or other types of motion
- They are displayed on the Search Network
A client wants to promote her new mobile app by showing her ads in other mobile apps. How can Google Ads help accomplish her goal?
- Google’s Display Network includes many mobile apps where she could show her ad
- She can use keywords like “mobile app” to target people who are more likely to download her app
- She can use mobile app extensions to reach users in apps
- Google’s Search Network will help her target people who are more likely to download her app
An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?
- Shopping Ads can only appear on Google.com
- Shopping ads can only show on pre-roll video ads on YouTube
- Shopping Ads can only appear on retail websites.
- Shopping ads can appear on Google Search partner websites like YouTube
Why should you link your client’s Google Ads account to Search Console?
- See which campaigns have the biggest changes in clicks, costs, and conversions
- See how often your ads rank higher in search results than those of other advertisers participating in the same auction
- See how your ads performed when triggered by actual searches
- See if people reach your client’s website via ads or organic search results
Which targeting option can help you reach people who’ve previously visited your website?
- Remarketing
- Interest category targeting
- Demographic targeting
- Device targeting
An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?
- They should use device targeting
- They should use placement targeting
- They should create remarketing lists for search ads
- They should use location targeting
By monitoring ad campaign performance, an advertiser may obtain the information needed to:
- compare campaign performance to that of other advertisers
- create separate Google Ads accounts for low-performing keywords
- determine if campaigns are meeting overall marketing and conversion goals
- create duplicate ad groups with identical keywords and different ad variations
Conversion tracking helps you improve the return on investment (ROI) from your online advertising because it:
- focuses on getting customers to complete an online purchase
- automatically gives you personal details about the people who convert
- shows you which ads lead to customer actions that have value for your business
- measures trends relating to the search terms people have used before seeing your ad
Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?
- Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount
- Online advertising is always less expensive than traditional media
- Traditional media generates exposure, but online advertising campaigns can guarantee sales
- Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data
In addition to how much the advertiser will pay, which two factors are decided by the Google Ads auction? (Choose 2).
- How quickly your landing page will load once a user clicks on the ad
- The ad’s position on the page
- The design of the ad, including font and color
- Whether or not the ad actually shows
Negative keywords can help advertisers better target their ads by:
- reducing their campaign’s daily budget recommendations
- raising the average position of their ads
- reducing the number of irrelevant clicks
- increasing the number of relevant Display Network placements
Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re–organizing this client’s keywords?
- Create new ad groups with related keywords grouped together
- Create new ad groups with several keyword match types
- Remove half of the keywords from the ad group
- Create one ad group for every five keywords
Anne–Marie’s business goal is to generate online sales of her handmade purses. Her Google Ads costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?
- How many times her ads have been viewed and clicked on
- Number of clicks on her ads and costs to produce her purses
- Number of clicks on her ads and revenue they generated
- Costs to produce her purses and revenue generated from her ads
While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:
- create a different ad for each keyword
- only create one ad that’s relevant to all keywords
- create multiple ads for each keyword
- create ads that are relevant to all keywords
You can win a higher ad position in the auction with a lower cost–per–click (CPC) bid by:
- creating ads that include terms or phrases people are searching for
- creating ads that link to a generic landing page
- All of the listed answers
- creating high–quality ads and landing pages
Which of these metrics is especially important to clients who are running a branding campaign?
- Phone call conversions
- Average cost–per–click (avg. CPC)
- Clickthrough rate (CTR)
- Impressions
When building a keyword list for a Display Network campaign, you should do which of the following:
- use agressive targeting to identify new keywords
- include keywords that are related to the websites your customers visit
- only use Keyword Planner to identify new keywords
- only include exact match keywords
In order to appeal to customers on mobile devices, it’s important to:
- Send users to a mobile–friendly landing page
- Send users to a video–based landing page
- Avoid using ad extensions
- Include your phone number as your display URL
If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:
- location extensions
- promotion extensions
- callout extensions
- sitelink extensions
When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?
- Maximize Clicks
- Cost-per-thousand impressions (CPM)
- Cost-per-acquisition (CPA)
- Manual cost-per-click (CPC)
Which ad extension would you use for an advertiser who has a chain of local restaurants?
- Sitelink extensions
- Promotion extensions
- Seller ratings
- Location extensions
You want to generate leads with your Google Ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?
- The number of clicks your ad received divided by the number of times it showed
- How much you’ve spent on the campaign compared to the value of leads generated
- You can’t calculate return on investment for campaigns that are focused on online leads
- The percentage of budget spent compared to how many forms were completed
Higher Quality Scores typically result in:
- lower costs only
- better ad positions only
- higher costs and better ad positions
- lower costs and better ad positions
Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?
- “Display Network”
- “Search Network”
- “Search Network with Display Opt-in”
- “Video”
A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?
- Generic terms about running and running shoes
- Specific terms about the shoe brand and model your client is selling
- Specific terms about the benefits of running
- Generic terms about different types of women’s shoes
You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with an Ads in Mobile Apps campaign on the Display Network?
- It lets people who see your ad get directions to your store on Google Maps
- It encourages people using mobile devices to install your app
- It allows you to show your ad on app categories that you choose
- It directs people to your online store to purchase your products
Consultor SEO y SEO Manager – Bilbao
Soy Consultor SEO Bilbao, y SEO Manager Bilbao , mi nombre es Vicen Martínez, y he nacido en Bilbao ciudad donde resido actualmente como en Llevo más de 5 años en Desamark y en el mundo del Marketing Online y posicionamiento web, realmente me apasiona mi trabajo, por este motivo tengo éxito en los proyectos que realizo. Además de tener certificados de que me acreditan con confianza y credibilidad como el Google Adwords para desarrollo campañas SEM a través de plataformas de tráfico pagado PPC (Pay per click) buscando la mayor rentabilidad para el proyecto y Google Analytics.
El SEO y el SEM son ambas disciplinas del Marketing Online orientadas a blogs corporativos de empresas o propiamente hablando tiendas en distintas plataformas como por ejemplo Magento, Prestashop y Ecommerce entre las más destacadas. Me me gusta investigar nuevas técnicas y desarrollar nuevos proyectos para poder aprender de mis propios fallos y realizar campañas exitosas con mis clientes.
Estas serían las tareas de consultoría SEO que se ejecutan para plantear un proyecto web exitoso, me gustaría dividirlo en varias etapas para poder ordenar un poco todo los pasos a realizar.
Consultor SEO y SEO Manager Bilbao- ¿Que tareas deberia realizar?
Un consultor seo como tal se encarga de optimizar la web a través del conocido SEO OnPage, aquí trabajaremos toda la optimización Interna de su sitio y elaborar distintas estrategias de enlazado interno y externo para tratar de darle relevancia a su proyecto ante todos los buscadores como Google, Yahoo y Bing donde afecta el posicionamiento de las palabras clave.
Para realizar un buen posicionamiento web en Bilbao debe analizar con toda precisión el proyecto indicado. Deberemos desenvolver la mejor estrategia para lograr posicionar su web en los buscadores, para ello existen ciertos parámetros que debemos estudiar en profundidad antes de desarrollar cualquier estrategia que no merecen desperdicio y los mencionaremos a continuación.
Optimización SEO
Estructuraremos tu sitio web de forma correcta para destacar por encima de la competencia con un buen trabajo de optimización On-Page, para facilitar a los buscadores la compresión de la estructura de su sitio y finalmente nos lo agradezca con mejores posiciones en los buscadores, sin embargo si su sitio no tiene una optimización correcta le está dificultando la comprensión de su web a los buscadores. Para tener unos mejores resultados en posicionamiento hay que usar de forma adecuada las palabras clave.
Las siglas de Search Engine Optimization, una traducción al Español sería optimización para los motores de búsqueda. Una web que no está optimizada tiene menos opciones de aparecer en los primeros resultados de búsqueda. Con la consultoría seo aplicaremos mejoras a nivel interno y externo en su página web para que pueda obtener relevancia para algunas palabras determinadas y mejorar su posición en Google y los demás buscadores.
Inbound Marketing
Si tus visitantes no aman tu producto seguro que no has desarrollado la campaña perfecta de marketing de atracción, en este caso no buscaremos que tu cliente compre el producto, buscaremos que tu usuario ame su producto y esté tan orgulloso de el mismo que pueda contar a todos sus círculos cercanos lo perfecto que es tu producto. Todo esto y mucho más desarrollando marketing de atracción que generaran buenas conversiones en su negocio.
Marketing de Contenidos
Consultor SEO Bilbao, muchas veces tenemos problemas a la hora de promocionar nuestro producto o marca, bien por ello no cualquiera puede desarrollar una estrategia de marketing de contenidos para utilizar distintas metodologías por las cuales finalmente podremos atraer visitas.
Social Media
Si tu público no te encuentra… seguramente tu proyecto, blog o empresa no sea sociable. Es muy importante realizar un trabajo de marca importante en las redes sociales (Facebook, Twitter,Google+,Linkedin,…) para poder contactar con tus usuarios de una forma más cercana. De esta forma podrás crear una comunidad, una atención personalizada para cada uno de ellos y también podrás recibir consejos de tus visitantes para seguir mejorando de forma más sencilla. ¿Quieres descubrir el gran potencial de las redes sociales?
Analítica Web
En esta parte existe un gran trabajo de monitorización y análisis del tráfico que recibe su web para poder realizar una analítica precisa de su web Onsite, OffSite y OffLine a través de la plataforma oficial de Google Analytics. Muchas veces cualquier problema se puede resolver interpretando los datos analíticos de tu sitio y posteriormente lanzar las mejoras requeridas para mejorar la experiencia del usuario.
Es muy importante tener claro el tráfico que su sitio quiere atraer para llevar a cabo un correcto trabajo de estructuración de su negocio o blog. No queremos competir contra más sitios de los necesarios, y es por este motivo que desarrollaremos la mejor estrategia dando aire fresco nuevo a su negocio.
Consultor SEO Bilbao, además aplicaremos Marketing Online , también conocido como Inbound Marketing o Marketing de atracción para convertir sus visitas en clientes. Es muy importante marcar unos objetivos y estos objetivos cumplirlos estrictamente para sacar la mayor rentabilidad de su negocio.
Obviamente no todas las webs son iguales, y por ello hay que definir las mejores páginas y ayudar a Google a entender que su sitio es mejor que los demás.
Medir, Convertir y Atribuir con Google Analytics
Vamos a ver como medir, Convertir y Atribuir con Google Analytics
Medir, Convertir y Atribuir con Google Analytics
Trataremos los siguientes temas:
https://www.youtube.com/watch?v=n7UE–7tHYA
Cómo utilizar Google Analytics para mejorar tu funnel de conversión
Vamos a ver cómo utilizar Google Analytics para mejorar nuestro funnel de conversión. ¿Tu web tiene mucho tráfico pero se generan pocas conversiones? ¿Quieres conocer qué aspecto puedes mejorar para aumentar el porcentaje CRO de tu web con la ayuda de Google Analytics? Es muy probable que el problema que tiene la web se encuentre en los embudos de conversión que están configurados en Google Analytics o que directamente no se hayan configurado. Es muy importante fijar correctamente qué acciones están consideradas como conversiones para así medir exactamente lo que necesitas para detectar donde está el error. En este video, conocerás cómo puedes utilizar Google Analytics para extraer datos e información que te ayuden a mejorar tu embudo de conversión y generar más ventas.
Como realizar la inscripción de ficheros en la LOPD
Vamos a ver como realizar la inscripción de ficheros en la LOPD. El video trata sobre como Aplicar las Leyes Españolas al Email Marketing. Se analizacómo afectan las Leyes españolas LOPD y LSSI al Email Marketing para que se cumpla la Ley.
Cómo adecuar nuestro blog a la legalidad y tipos de sanciones económicas a las que podemos enfrentárnos.
Entrevista a Marina Brocca, donde nos explica cómo adecuar nuestro blog a la legalidad y el tipo de sanciones económicas a las que podemos enfrentarnos.
¿En qué casos tengo que cumplir con la LOPD?
Es necesario cumplir con la LOPD siempre que solicites y guardes datos de tus usuarios, aunque tu sitio Web no tenga propósito comercial. Este es el caso de la mayoría de los blogs, por ejemplo, que ofrecen el envío de las actualizaciones, a partir del RSS, por e-mail (newsletter), previa suscripción.
Siempre que gestionemos datos personales, como pueden ser el nombre y la dirección de e-mail en cualquier campaña de e-mail marketing (vendas o no vendas), estaremos obligados a adecuarnos a la LOPD.
Asi que si posees un sistema de comentarios en tu blog, también estás obligado, ya que en la mayoría de dichos sistemas se solicitan nombre y e-mail.
¿Cómo adecuarte a la LOPD?
Para cumplir con la LOPD debes garantizar que los datos que te proporcionan tus usuarios no van a ser utilizados para otro fin distinto o por terceros sin su conocimiento o autorización expresa. Para ello, debes hacer lo siguiente:
- Informar al usuario sobre el registro y utilización de sus datos personales.
- Dar de alta el fichero de datos en la AEPD.
Cómo dar de alta el fichero de datos en la AEPD
Para dar de alta el fichero de datos personales, recogidos en tu blog, hay que descargarse un PDF interactivo .
Ten en cuenta lo siguiente:
- El PDF interactivo solo funciona si tienes la última versión de Adobe Acrobat.
- Rellena los datos del PDF y envíalo firmado a la AEPD (por correo postal o con firma electrónica si posees certificado digital).
- Guarda el código de inscripción que recibirás como respuesta a la solicitud si lo envías con firma electrónica.
- Antes de 30 días recibirás una carta postal con la resolución de tu solicitud. Si se ha aprobado, tu fichero ya está inscrito y puedes consultarlo aquí.
Pasos:
1 – Ir a la AGPD
2 – Rellenar los datos como indica el video
En el minuto 12:30 del video explica como realizar el registro y rellenar los datos de la LOPD
Cómo notificar un fichero con el nuevo sistema electrónico de notificación de ficheros de la AEPD
Ejemplo paso a paso con el sitema nuevo.
Ejemplo paso a paso de un Ecommerce con el sistema antiguo
Como cumplir con la LOPD en un blog
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Cómo hacer email marketing legal
Todos los detalles de los aspectos legales en email marketing, de forma que podamos lanzar nuestras campañas de newsletters de forma totalmente legal.
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https://www.youtube.com/watch?v=_PN6ZRLGA4A
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Como Aplicar las Leyes Españolas al Email Marketing
Analizamos cómo afectan las Leyes españolas LOPD y LSSI al Email Marketing y os ayudaremos a saber si cumplís con la Ley o no.
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https://www.youtube.com/watch?v=Pj2Dr-FRIt8
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Conclusion
Si tu blog no es comercial: debes cumplir solo la LOPD en el caso de que solicites, guardes y trates datos personales de tus usuarios. Para ello, tu obligación es informar al usuario e inscribir el fichero en la AEPD.
Si tu blog es comercial, además de la LOPD , debes adecuarte a la LSSI: es necesario que informes al usuario de tu actividad comercial y del uso de cookies, proporcionando un mecanismo para que no se instalen cookies hasta que se consienta su uso.
Si además se trata de un Ecommerce habría que cumplir más cosas. Más información en Como adaptar tu tienda virtual a la legislación española