This guide helps you get prepared to Google Certified Educator Level 1.

https://www.certificationanswers.com/en/category/google-educator/

The exam consist in:

– 20 Questions

– 11 Practical (It’s recommended to practise before the exam not to waste your time during it)

The study guide contain:

– The actual Questions and more than 900 Questions of last exams to practise

– The actual Practical part (recommended to practise before the exam to save your time)

– Video with Exam Tips – Theory practical

Although textbooks are useful resources, they have multiple drawbacks when compared to digital content. Drag and drop the attributes of digital content and textbook content to the correct row to highlight their differences.

Multiple sources available to verify and challenge information – Digital Content
Information is continuously being updated – Digital Content
Information can be accessed by anyone, anywhere – Digital Content
Vast amount of information available on a given topic – Digital Content
Additional information can be found to support the primary subject for a broader understanding – Digital Content
A finite number of copies so students may need to share – Textbook
Information can go out of date very quickly – Textbook
School policies can restrict the removal of school property from the site – Textbook
Physical damage can make content unusable – Textbook
Limited amount of information on a given topic – Textbook

Mr Blakeney’s students are starting to think about their future careers and which digital classroom skills they need to develop. Use drag and drop to separate digital classroom skills from traditional ones.

Remote collaboration and teamwork with multiple people for the best results – Digital classroom skill
Filing paper-based documents in a physical storage area for safe-keeping – Traditional classroom skill
Finding the best online resource, information and method to solve a problem – Digital classroom skill
Storing documents in the cloud for easy retrieval and editing – Digital classroom skill
Working in groups in-person during set hours to collaborate on a joint project – Traditional classroom skill
Communicating to a wide audience by publishing work online – Digital classroom skill
Pinning printed projects in wall displays around the school – Traditional classroom skill
Looking up an answer in a textbook – Traditional classroom skill

Mr. Bailey is a school IT teacher and has heard that he can access support from Google for Education specialists to help him understand and explore the benefits of Google for Education and Chromebooks. Match the different support options he can access with their definitions by moving the rows up and down.

Google for Education Certified Trainers = Authorized professionals vetted by Google to provide professional development and training services on Google for Education tools.

Reference Schools = A school or district willing to connect with others to provide advice and support on best practices, deployment, and professional development.

Google for Education Certified Innovators = Certified educators who inspire other educators to use technology to transform their teaching methodologies.

Google for Education Partners = Organizations that provide services to schools and other educational institutions, that can include hardware sales, deployment support, and professional development.

Integrating technology in the classroom can benefit a school in many ways, and for various groups of people. Match the benefits of a digital classroom with the pain points they overcome by moving the rows up and down.

Prescriptive teaching methods that do not allow for teacher creativity in class instruction or materials = Students given access to different types of information from a range of sources for enhanced problem-solving
Standardized teaching resources for all students regardless of learning speeds and abilities = Access to resources and information relevant for different learning speeds
High volume of printing for assignments and worksheets, and photocopying from textbooks for take-home resources = Lower printing and copier costs with online resources and file storage
Students limited to school hours when working with other students on collaborative projects = The ability to collaborate remotely in real-time with peers on group projects

You need to speak with local schools to discuss a sports tournament you are hosting at short notice. Your intention is to gain feedback on a planned program of events and share images of available facilities. Match the feature of Google Hangouts with its benefit by moving the rows up and down.

Video calling = Meeting can be extended visually with up to 15 remote participants
Chat = Participants can communicate by text without disrupting the meeting and their conversations are saved
Screenshare = Any participant can share their desktop with the group
Android and iOS app = People can join the meeting even when mobile
Calendar integration = Hangout details are simply added when creating a meeting

Why explain the importance of digital citizenship in a digital classroom?

So students can connect with the most relevant people through social media
So students understand how to get the most views and interaction to make their online content go viral
So students maximize opportunities to earn money online
So students understand what they should and shouldn’t do online, and to act in a safe and respectful manner

Mr. Jones is keen to move to a paperless class as he finds the process of managing assignments time consuming. How will shifting to Classroom help? (Select 3 answers.)

Teachers can define answers when they set assignments to enable auto-grading
Teachers can grade and comment on assignments directly in Classroom and students will immediately receive email notifications to view their scores
When a teacher sets an assignment in Classroom, email notifications and the class Stream ensure students don’t need to be constantly reminded
Students can exchange messages with each other to help clear up any assignment misunderstanding without having to ask their teacher
Students can call their teacher using Classroom if they need help on an assignment
When a student completes an assignment, Classroom automatically emails all related documents to peers in their class for review

Mr. Swanson’s politics students had to create a blog about their policies if they were elected to be on the school’s student council. One student received a nasty response from an online user she doesn’t know. What advice should Mr. Swanson give her to overcome this type of response?

Block the person from accessing the blog
Check and change privacy settings on her blog to see if she had shared it with just members of her school or with the public
Search for the user through other online networks and retaliate there
Document the user’s details
Report the incident to a member of staff if it happens again
Respond directly to the person and challenge their comments

Mr. Perry has bookmarked a large number of webpages in Chrome while researching class topics.
Unfortunately, he’s bookmarked so many that he’s struggling to find relevant content quickly. What can he do to simplify this? (Select 3 answers.)

Create a Doc that lists all favorite websites with links
Delete bookmarks that are not urgently required and search for them again when they are needed
Use the search function in the Chrome Bookmark Manager
Rename bookmarks so they are labeled clearly
Organize bookmarks into themed folders

Students already familiar with a web-connected world will feel immediately at home with Google Classroom.

What benefits will they enjoy from their assignments going online? (Select 3 answers.)

If students are sick from school they can cancel pending assignments from home using the Cancel button
Students can see at a glance when assignments are due
Students can choose to have assignment results sent direct to their phone as a text message
Students can discuss assignments in a collaborative environment
Students can view each other’s assignments if they need ideas
Assignments and resources are kept organized in one place

Mr. Elba is creating a presentation in Google Slides on a topic he knows his students find dull. What aesthetic elements can he incorporate into his presentation to make it more interesting?

Change the aspect ratio of different slides so that each slide has a different appearance
Embed a Form within the presentation so students can answer questions during the presentation
Insert audio files to play sound effects and music at specific slides
Change the background color of the slides so they are not all white
Embed relevant YouTube videos to break up the text and presentation

Ms. Garcia has divided her class into groups to work on different geography projects. Each group will present their project to the class using Google Slides. What are some benefits of using Slides in group projects?

Students can collaborate on the slide deck at the same time
Students can import videos from YouTube or a Drive folder they’ve shared with each other without additional software
Students can edit speaker notes to help improve each other’s presentation delivery
Students can browse and copy slides created by any student at any other school
Students can comment on slides to provide feedback for their group members

Mr. Elba is editing a presentation in Google Slides and wants to improve the appearance of the slides . What visual elements can he incorporate into his presentation to make it more visually appealing?

Change the background color of the slides so they are not all white
Use as much text as possible to provide a more thorough understanding of the content
Insert audio files to play sound effects and music at specific slides
Insert fonts and color combinations intentionally to attract attention to key elements of the lesson
Embed relevant YouTube videos to break up the text and presentation

Ms. Pietersen is the deputy principal in a school split across two sites. She travels regularly between the two sites by bus, but is annoyed with the amount of time she wastes traveling.She would like to make better use of her commute time. What can she do?

She can turn on the Agenda app on her PC before she travels, which will sort her tasks and meetings while she’s traveling and arrange them in priority order when she’s back at her PC.
She can use the Gmail mobile app on her smartphone to access her school email account to read, send, and reply to emails.
She can use the YouTube app on her smartphone to listen to music and use that time to relax between on-site meetings.
She can use the Offline View app on her smartphone to download an offline version of all unread emails so she can read her emails while traveling.

Students in your biology class sometimes struggle to understand biological processes, like digestion. What digital activities can help get students more involved in exploring a process?

A) Students create a diagram in Google Drawings to explain the biological process
B) Students use Google Search to research the subject
C) Teacher shares work completed by students the previous year that is shared on a Google Site
D) Teacher gives students relevant textbook chapters to research the subject
E) Students print their findings and paste it in their workbook
F) Teacher provides useful videos in a YouTube playlist
G) Students create a group presentation in Slides to present their findings to the rest of the class for discussion

Mr. Murakami leaves written notes with motivational quotes for his students by writing them on paper and leaving them in different locations in his classroom. Occasionally his students will claim they didn’t get a note or admit that they lost it.
What can he do to overcome this issue and still send these motivational messages?

A) Use Calendar to set up a task calendar for deadlines
B) Use Groups to send group messages to all students in his class
C) Use Hangouts to video call his students when he needs to talk to them urgently outside of school hours
D) Use instant messaging in Hangouts to send messages directly to students, which can be received on a PC or through a mobile app
E) Use YouTube to send links to relevant videos to help with their research

Mr. Bentley finds it easy to use Google Docs, Sheets, and Slides in his classroom as they are very similar to other programs he’s used in the past. He overhears his colleague Ms. Bernard talk about using Google Forms as well, but isn’t sure how it’s relevant in a school environment.
Which of the following are relevant uses for Google Forms in education?

A) Performing basic calculations with numeric data
B) Creating an interactive presentation
C) Surveys for collecting data for group projects
D) Create formative quiz checks at the end of each lesson
E) Gathering feedback on field trips
F) Designing a logo for a school football team

Ms. Villagarcia has been tasked by the principal to improve communication and discussion between teachers and support staff. What is the most appropriate tool to fulfill this need?

She can use Google Drive to create a shared folder containing school admin and policy documents, useful templates and other shared resources.
She can use Google Sites to build a website containing all of the school’s policy documentation and set up a contacts page so staff members can send their comments directly to her to distribute to relevant people.
She can use Google Groups to easily create an online discussion forum and invite all relevant people to start conversations and participate in different discussion topics in one accessible place.
She can use Google Sheets to take minutes during faculty meetings and share them with participants and missing faculty members.

Ms. Dent wants to use Google Forms and Google Sheets to collect and track different aspects of her students’ work. Use drag and drop to show how she could use these Google tools effectively.

A) Create a gradebook to track student scores = Sheets
B) Check class understanding of a topic = Forms
C) Protect collected data from change = Forms
D) Collect anonymous feedback = Forms
E) Analyze trends on a record of books read by students = Sheets

Mr. Brixham is the principal at a large school and receives an overwhelming volume of emails from teachers, support staff, students, parents, and the school district governors. He often struggles to find important emails quickly. How can he use the search function in Gmail to locate emails more efficiently?

A) Search for emails containing hyperlinks
B) Filter emails that have attachments
C) Search for emails within a label
D) Search for emails by sender or recipient
E) Search for keywords within emails
F) Filter emails by word count

Ms. Jones has divided her class into groups to work on different geography projects. Each group will present their project to the class using Google Slides. What are some benefits of using Slides in the classroom?

A) Students can import and edit a video directly in a slide without additional software
B) Students can export the completed presentation as a flash animation
C) Students can make their own copy of the slide deck from a shared link
D) Students can collaborate on the slide deck at the same time
E) Students can browse and copy slides created by any student at any other school

Mr. Hoffman is using Google Slides to introduce a new class project. He wants to embed and link to Docs, Forms and Drawings in order to make his slides more interactive. Use drag and drop to match the Google app with a way that it can be used within Slides to encourage student participation.

A) Rate the content that is being presented – Google Forms
B) Additional reference material – Google Docs
C) Suggestion notepad – Google Forms
D) Gauge understanding – Google Forms
E) Graphically design ideas – Google Drawings

Mr. Kapoor struggles to find inspiration from his peers. What is one benefit of establishing a Personal Learning Network (PLN)?

A) By forming a Private Learning Network, he would get access to an exclusive website that allows for cloud-based resource sharing and messaging between local educators
B) By joining a Professional Learners’ Network, he would get access to teacher training courses, and join regular seminars conducte by teacher training specialists
C) By establishing a Personal Learning Network, he would develop links with other local and non-local educators to share ideas and best practices, and to call upon for teaching advice
D) By subscribing to a Professional Learning Network, he would get paid access to educational material and advanced digital teaching tools

Mrs. Powell is looking at ways to reduce the amount of printing undertaken in class. How can Google Drive help?

A) Google Drive can be configured so the printing of files in class is password protected
B) All class print requests can be rerouted in Google Drive to the school office
C) Files in Google Drive can be shared with a simple link in an email. No need to print a copy for someone in class
D) Google Drive makes files easily accessible from anywhere, so there is less need to print and carry documents into class
E) Google Drive can automatically reformat documents before printing to save on paper

Students should use the right tools for each of their classroom tasks. Match the most appropriate Google tool for each task by moving the rows up and down.

A) Data analysis and organization for market research projects = Sheets
B) Viewing assignment details and turning in work digitally = Classroom
C) Creating images, charts, and mindmaps = Drawings
D) Online research for an essay = Search
E) Creating a group presentation = Slides

Mr. Yarmouth needs to contact a student’s parents to congratulate the student on improved progress. However, their first language is German and they are not fully fluent in English. What is the quickest action he could do to produce an effective email on his own?

A) Post the message text on Google+ to see if someone can help translate to German
B) Use Gmail to send a message around the school to search for a student who can help translate the email to German
C) Use Google Search to find someone local offering German translation services to help with the email
D) Search the Chrome Web Store for the Google Translate extension for Chrome. Use the extension to provide a German version of the text within the email

Get Certified Google Certified Educator Now!

HubSpot Sales Software Certification Exam Answers 2019. The HubSpot Sales Software Certification demonstrates your ability to execute an inbound sales process using HubSpot Sales Free. It is made up of 5 classes with a combined total length of about an hour. At the end of each class, you’ll be given actionable takeaways that will immediately improve the way you’re using HubSpot Sales. You will need to perform these actions in order to earn your certification. There is also a 50-question, multiple-choice test you will need to pass in order to get certified.

If you send a tracked email to a contact and you get a notification saying they read it, when should you call them?

• As soon as you see the first notification.
• After they respond to your email.
• After getting at least 10 notifications.
• After getting three or four notifications.

If you enroll a person in a Sequence, what happens when they respond?

• The “post-contact” steps of the sequence are triggered,
• The sequence continues executing until all of the steps are completed.
• The sequence alerts you that they have responded.
• The sequence automatically terminates.

When creating an email template, how would you add a personalized closing line?

• Personalization tokens
• Fill-in-the-blank areas
• Static text
• None of the above

When creating an email template to confirm a meeting with someone, how would you include the time the meeting was scheduled for?

• Personalization tokens
• Fill-in-the-blank areas
• Static text
• None of the above

When creating an email template to schedule a meeting with someone, how would you add a description of the topics the meeting was supposed to cover? For example, “I’d love to find a time to dive deeper into [insert topic here].”)

• Personalization tokens
• Fill-in-the-blank areas
• Static text
• None of the above

When creating an email template, how would you add the next steps? For example, “If you’d still like to talk about this, please let me know the best time to reach you.”

• Personalization tokens
• Fill-in-the-blank areas
• Static text
• None of the above

When creating an email template, how would you include the contact’s phone number?

• Static text
• Personalization tokens
• Fill-in-the-blank areas
• None of the above

True or false? When you add a note to a contact record, the content of the note automatically gets emailed to that contact.

• True
• False

If you need a report that isn’t included by default on the sales dashboard, what should you do first?

• Create a custom report that gives you the information you need.
• Look in the reports library for a report that provides the information you need.
• Export your data into a spreadsheet and create a report in your favorite spreadsheet program.
• Go to the reports marketplace and see if you can purchase the needed report.

There are several ways to create contacts. One way is to create contacts manually. All of the following are also ways to create contacts EXCEPT:

• Form submissions from your website.
• Business card scanning through HubSpot’s mobile app.
• Automatic contact creation from emails, if your inbox is connected to HubSpot.
• The Slack integration.

If you’re enrolling a contact into a sequence and you see a warning that an email has low personalization, what happens when you click the warning?

• HubSpot automatically personalizes the email for you.
• A help article with email best practices opens in a new window.
• HubSpot gives you a list of recommendations for improving your email.
• Nothing.

Where can you send a tracked email from?

• Contact, company, and deal records
• A Gmail or Outlook inbox
• HubSpot’s mobile app
• All of the above

A playbook can include all of the following EXCEPT:

• Videos and images.
• Written instructions.
• Live chat.
• Interactive buttons.

Which of the following is NOT a required part of an email template?

• A name for the template
• An email subject line
• The body of the email
• The recipient’s email address

If you don’t have access to the playbooks tool, which free Sales Hub tool would be your best choice for inserting an outline into your call notes?

• Templates
• Documents
• Snippets
• Meetigns

True or false? In general, you should use the default options provided in the “Lead status” property.

• True
• False

Email templates use personalization tokens to pull information from CRM properties into your emails, but you should also leave room to personalize every email you send. Why?

• To provide more value to your prospect
• To include relevant details from other conversations you’ve had
• To make sure the email addresses the recipient’s specific needs
• All of the above

How do chatbots qualify leads?

• By routing website visitors to the first available sales rep
• By using a machine learning algorithm to rank your contacts based on the information contained in their contact properties
• By asking website visitors a series of questions and taking different actions based on their answers
• By calling the phone numbers stored in your contact records and having an automated conversation with them

Which of the following is NOT an option with the Slack integration?

• Searching for contacts, companies, and deals
• Making recorded phone calls
• Accessing playbooks
• Chatting with visitors to your website

Which of the following Sales Hub tiers have access to HubSpot’s automation platform?

• The free HubSpot CRM
• Sales Hub Starter and above
• Sales Hub Professional and above
• Sales Hub Enterprise only

You can do all of the following with the meetings tool EXCEPT:

• Create multiple links, each with different booking restrictions.
• Create a team link that looks at the availability of you and specific teammates.
• Access your prospect’s calendar to check their availability.
• Generate videoconferencing links with HubSpot’s Zoom integration.

Which Sales Hub tool would you use to send a quote to a prospect?

• Products
• Quotes
• Deals
• Templates

Which Sales Hub tool would you use to add your terms of service to a quote?

• Templates
• Documents
• Snippets
• Meetings

Which of the following is the best description of how to filter records in HubSpot CRM?

• Your IT department can filter records for you in as little as three hours from the time of your request.
• You can search for exact record matches and sort the results alphabetically or by the date they were created.
• You can filter your records by using simple command line prompts.
• You can filter the records you have access to in real time based on values contained in their contact properties.

When you send a tracked email, you receive a notification every time the email is opened. You can receive these notifications in all of the following ways EXCEPT:

• An instant notification on your computer, if you’re using the Chrome or Outlook extension.
• A push notification on your phone, if you’re using the HubSpot mobile app.
• In the activity feed inside HubSpot CRM.
• A phone call, if you’re using HubSpot’s virtual secretary.

When creating an email template, how would you include the contact’s name in the greeting?

• Personalization tokens
• Fill-in-the-blank areas
• Static text
• None of the above

Which of the following is NOT a default contact property in HubSpot CRM?

• Favorite flavor of cake (a free-fill sample property)
• Next activity date (the date of a contact’s next meeting or task, if any)
• Form submission (the name of any form the contact has submitted from your website)
• Last contacted (the date or time period a person last received contact from a member of your sales team)

When making a call from HubSpot CRM, what’s the best way to take notes during a call?

• Add a note to the contact record.
• Update the “Last Call” property on the contact record.
• Use the notes area that appears during the call to type notes.
• The call is automatically recorded, so notetaking is unnecessary.

What’s an ideal customer profile?

• A checklist of the most basic attributes someone needs to have in order to be successful as your customer
• A detailed description of a customer who has purchased your product in the past
• A way of ranking the priority of your leads
• A standard report available on your sales dashboard

Which of the following can you do with HubSpot’s mobile app?

• Scan business cards to create new contacts.
• Manage your deals and tasks.
• Respond to live chats from your website.
• All of the above

True or false? Changing the properties listed on one contact record will change the way properties are listed on every contact property you view.

• True
• False

What can you use the documents tool for?

• You can use it to share a document with your contacts and get insights into how they interact with it.
• You can use it to create customized documents such as personalized quotes.
• You can use it to take notes about the conversations you have with your contacts throughout your sales process.
• You can use it for customized reports about the webpages a contact visits most frequently.

Which Sales Hub tool would you use to add products to a deal?

• Products
• Quotes
• Templates
• Documents

How has the internet changed the relationship between buyers and sellers?

• Customers have more options for sharing their opinions of your company with other prospective buyers.
• Prospective buyers have more access to information about your company and products.
• Sellers can better leverage the voices of happy customers to resolve the concerns of potential buyers.
• All of the above

Which of the following is a best practice when sending emails as part of your task queue?

• Use the email scheduling tool to make sure your emails will be delivered at a time that’s convenient for your contacts.
• Send emails first thing in the morning to make sure your contacts see them when they get into work.
• Send emails at the end of the day to avoid interrupting your contacts’ daily schedule.
• Use the sequences tool to make sure your emails get re-sent to the recipient if they don’t respond.

What is a sequence?

• The steps of your sales process
• An automated series of emails and tasks
• A playlist of tasks that you can work through
• An outline to follow during a sales call

All of the following are default reports in HubSpot CRM EXCEPT:

• Deal revenue leaderboard.
• New deals created.
• Contacts worked.
• Deals closed won.

True or false? HubSpot Video is part of the quotes tool.

• True
• False

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HubSpot Inbound Certification (New) Answers consists of twelve class lectures that span the four stages of the inbound methodology. From optimizing your website, to landing page anatomy, to honing your inbound sales skills, this free certification course covers the basics of what inbound is all about.

Course overview

• 12 Classes
• 4.5 hours
• Cost: Free

Certification exam

• 60 multiple choice questions
• 90 minutes time limit

Get Certified HubSpot Inbound Certification Now!

Fill in the blank: Inbound is about _____ with the world.

• sharing your brand
• expressing your opinions
• sharing your knowledge
• building a brand

If a sales rep is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the sales rep do?

• Rely on the information in the persona and ignore apparent differences. Personas often contain information that people don’t know about themselves and should be trusted over anything the individual person says.
• Focus on serving the person using the information they provide even if it doesn’t match the persona. If the same discrepancy comes up repeatedly, the persona might need to be updated.
• Send the person back to marketing. Marketing will nurture the person until they’re more qualified for sales outreach and match their persona more closely.
• Create a new persona. In order for personas to be as accurate as possible, your team may need to have almost as many personas as you have prospects, leads, and customers.

Fill in the blank: The inbound methodology is a circle. What does it represent?

• funnel
• obelisk
• flywheel
• cyclone

What is the relationship between a company’s profits and its purpose?

• A company’s purpose is to generate profits.
• A company’s profits enable it to fulfill its purpose.
• A company’s profits distracts from its purpose.
• A company’s purpose drives profits.

Fill in the blank. To build trust with your target audience, you need to align with the way they _________. (Choose all that apply.)

• think
• research
• purchase
• experiment

How is your product’s “job to be done” tied to your customer’s personal identity?

• Your customer wants your product to reflect what they believe about the world.
• You have to understand a customer’s personal identity in order to understand the job they’re hiring your product to do.
• By researching the job your product does, you’ll better understand the identity of your customer.
• By researching your customer’s personal identity, you’ll uncover the job they’re trying to get done.

How many customers do you need to interview to identify the job your product does?

• 1
• 2 or 3
• 5 to 10
• A minimum of 10

How can thinking of your business as a flywheel improve the handoff between sales and services?

• By merging the sales and services teams into a single team
• By giving more visibility into the steps involved to make the handoff go smoothly
• By having salespeople take on post-sale responsibilities
• By providing more granular reporting during the sales process

Fill in the blank: You can attract people by using _________ to create content and experiences.

• a contact database
• external thought leaders
• your expertise
• sales reps’ knowledge

What are the principles of inbound? (Choose all that apply.)

• Personalize for impact.
• Energize for consistency.
• Synergize for gratuity.
• Empathize for perspective.

True or false? Delight is only about the customer experience your service delivers.

• True
• False

True or false? The buyer’s journey is only used by your marketing team.

• True
• False

What could a marketer use in the engage stage to engage with different segments of their audience?

• Ad retargeting
• Calling
• Pillar pages
• All of the above

Fill in the blank. _________ of consumers have discontinued communications with a company because of irrelevant promotions or messages.

• 94%
• 74%
• 77%
• 85%

What might your customer service team use the buyer’s journey for?

• Cross-sell
• Up-sell
• Resell
• All of the above

Fill in the blank. _________ of customers will never do business with a company again after one negative experience.

• 61%
• 46%
• 51%
• 34%

Which of the following is NOT true about a flywheel?

• Flywheels store momentum.
• Flywheels represent a circular process rather than a linear one.
• Flywheels are able to stand unsupported for an indefinite amount of time.
• Flywheels accelerate as you add more energy to them.

True or false? It’s a best practice to gate and deliver the majority of your content over live chat.

• True
• False

In the engage stage what do you collect from an individual?

• goals
• first name
• information
• email address

Fill in the blank: During the attract stage of the inbound methodology, an inbound business focuses on __________________. (Choose all that apply.)

• becoming a trusted advisor to a prospect
• attracting prospects and customers through relevant and helpful content
• immediately adding value to a prospect’s buyer’s journey
• exceeding a prospect’s expectations in the buying process so that they’ll want to tell their friends and family about your company

Why is it important to make sure the people buying your product are happy?

• Happy customers generate more customers through word-of-mouth recommendations.
• Word-of-mouth from unhappy customers can prevent potential customers from buying.
• Happy customers are more likely to become repeat customers.
• All of the above

True or false? If you want to think of your company as a flywheel, you shouldn’t think of your sales process as a funnel.

• True
• False

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You’ve been tasked with helping to research your organization’s buyer persona. Your boss asks you to reach out to a few good and bad customers. Is this the right approach?

Yes, you should try to interview all types of customers. That way you’ll have a better idea of the ideal buyer you’re trying to market and sell to.

Yes, interview as many current customers as you possibly can. You should avoid reaching out to prospects since they haven’t used your product/service.

No, you shouldn’t be interviewing customers. Instead, you should interview ideal customers, prospects, and those that don’t know your organization.

No, you shouldn’t be reaching out to bad customers. They will skew the buyer persona story since they aren’t your ideal customer.

True or false? Buyer personas are effective for all organization types.

True

False

Fill in the blank: Inbound marketing represents a fundamental shift in the way that organizations operate because it is ______-centric.

sales

marketer

customer

company

True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.

True

False

A customer who recently purchased your product realizes that it’s not the right solution for the problem they were trying to solve. He would like to return the product. Which stage of the buyer’s journey is your customer in?

Awareness

Consideration

Decision

None of the above

You’ve joined a startup company. Before building out your content strategy, you’ll need to develop your company’s primary buyer persona. What’s the appropriate order for developing the buyer persona for your startup?

Research, identify trends, and create persona stories

Create persona story, test and optimize, and make assumptions

Make assumptions, identify trends, and ask company employees for input

A buyer persona shouldn’t be developed at this time.

What is the buyer’s journey?

It’s the Inbound Methodology but from the buyer’s perspective.

It’s the experience your prospect goes through when learning about your brand.

It’s the set of actions that a buyer goes through after he or she made a purchase.

It’s the active research process someone goes through leading up to a purchase.

Which is true about content and its relationship with the Inbound Methodology?

1. Content is needed to attract people to your site.
2. Content is needed to attract visitors and convert them into leads.
3. Content is needed to close leads into customers and turn customers into promoters.
4. All of the above

What are the three core tenents of inbound?

Human, Helpful, Holistic

Goal, Guide, Grow

Attract, Engage, Delight

Marketing, Sales, Services

True or false? A website page should always have three goals. There should be one primary goal and two secondary goals.

True

False

True or false? A call-to-action must be a button.

True

False

What does CRM stand for?

Custom Rendering for Mobile

Custom Relationship Modules

Customer Relationship Management

Customer Rotation Model

Which of the following is NOT a lead nurturing tactic?

Lead scoring

Targeted content

Marketing qualification matrix

Multi-channel

What are the phases of an inbound sales strategy?

Attract, Convert, Close

Identify, Connect, Explore, Advise

Educate, Guide, Grow

Attract, Guide, Sell, Close

Fill in the blank: ____________ is the process of listening to customer feedback about their experience using a product or service, sharing results within the organization, and interpreting feedback to improve customer experience and retention.

Voice of the customer

Social listening

Inbound services

Customer personas

Which of the following delight terms is considered to be reactive to your customers’ needs?

Customer service

Customer support

Customer success

Fill in the blank: Your __________ is your strongest acquisition lever

content library

current customer base

inbound tool stack

sales-qualified leads

What are the phases for the inbound sales framework?

Engage, Guide, Grow

Attract, Convert, Close, Delight

Help, Empower, Delight

Engage, Empower, Delight, Grow

True or false? Most buyers are naturally trusting of salespeople.

True

False

True or false? An inbound sales strategy aims to connect with buyers when they’re in the decision stage of the buyer’s journey.

True

False

Which of the following is the best technique for helping people progress through the buyer’s journey?

View the journey from the buyer’s perspective and focus on the tasks they need to accomplish

Set goals based on the commission you want to earn this month

Don’t push people. If a prospect is moving slowly, move on to someone else.

Follow up multiple times a day

True or false? Most buyers start researching potential solutions before they meet with a salesperson.

True

False

What are the four stages of the Inbound Methodology?

Attract, Convert, Close, and Delight

Awareness, Consideration, Decision, and Delight

Find, Engage, Convert, and Nurture

Identify, Connect, Explore, and Advise

A website visitor is reading the blog post you published last month. They’re intrigued by the call-to-action that you have at the bottom of your post, so they decide to click it and are redirected to a form which they fill out and submit. Which Inbound Methodology stage is being described in this scenario?

Close

Delight

Convert

Attract

What is the definition of a buyer persona?

A semi-fictional representation of your ideal customer based on real data and some select educated speculation

A lead in your database

A true view of your personas

A completely fictional representation of your ideal customer based on real data and some select educated speculation

True or false? In the context of inbound, buyer personas and ideal buyer profiles are the same thing.

True

False

Which departments should be involved in creating content?

All departments

Just marketing

Just marketing and sales

All customer-facing departments

Optimizing your content helps improve __________.

reach

engagement

conversions

All of the above

If your content is focused on the different solutions to your buyer persona’s problem, where would that content fit into the Buyer’s Journey?

Awareness

Consideration

Decision

All of the above

To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?

Twitter

LinkedIn

Google

A and B

All of the above

If you’re looking for a place to start with creating topic clusters and pillar pages, consider deconstructing your existing awareness- or consideration-stage offers into 10x content pillar pages.

True

False

True or false? Social media is a key driver for word-of-mouth marketing.

True

False

True or false? You should only create video content if you have a high-quality camera and lights.

True

False

Fill in the blank: When creating a content offer, use _________ to determine the best content offer format.

the buyer’s journey

industry benchmarks

your buyer personas

content distribution

What are the steps of conversion optimization?

Define your objective, form a hypothesis, design your tests, establish your baseline, analyze your data.

Define your objective, establish your baseline, form a hypothesis, design your tests, and analyze your data.

Analyze your data, design your tests, form a hypothesis, establish your baseline, define your objective.

Form a hypothesis, analyze your data, establish your baseline, define your objectives, design your tests.

True or false? Conversion optimization is NOT an iterative process.

True

False

What is conversion optimization?

Conversion optimization is investment that produces reliable month-over-month growth. Your website becomes stronger as you continue to measure, iterate, and act.

Conversion optimization is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey.

Conversion optimization is the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action.

Conversion optimization is the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity.

What are the steps for creating a conversion path?

Attract, convert a lead, close a deal, and delight a customer.

Create awareness, determine your end point, chart your course, and analyze.

Create awareness, determine your end point, chart your course, build a ship, ahoy matey.

Create awareness, chart your course, optimize, convert a qualified lead.

True or false? If you have an ideal customer profile, you don’t need buyer personas.

True

False

True or false? Each prospect who comes to your website for the first time is always in the Awareness stage of the Buyer’s Journey.

True

False

True or false? When starting out, make sure you are engaging with customers on every single social media channel.

True

False

Define a conversion path.

The method by which you encourage someone on your site to move down your funnel.

The method by which you encourage someone to visit your site from social media.

The method by which you encourage someone to spend 30 minutes or more on your website.

The method by which you encourage someone to read your well-crafted automated email.

This call-to-action isn’t performing as well as it should. What is the first thing to assess about the call-to-action?

Whether or not the call-to-action has an action verb

The placement of the call-to-action on the page

How the design does or does not grab attention

The offer and its relevance to the page content

What is the main purpose of a landing page?

To capture a visitor’s information via a form

To deliver an offer that a business is promoting

To promote an offer on a website page, blog post or email

To help nurture leads in order to turn them into customers

Fill in the Blank: __________ allows you to understand what users want, care about, and interact with on your site by visually representing their clicks, taps, and scrolling behavior.

Hotjar

Google analytics

Quora

Buzzsumo

All of the following are true about forms and lead flows EXCEPT:

Submissions from lead flows and forms both appear on the contact timeline.

Lead flows collect more detailed information than forms.

Forms usually have more fields than lead flows.

Lead flows appear on top of the page while forms are embedded in the page.

True or False: Responsive design relies on predefined screen sizes.

True

False

When designing site architecture and navigation, whose experience should be the primary consideration?

The visitor

The marketer

The salesperson

The designer

Fill in the blank: While most pages should be optimized for user interaction, responsive blogs should be first optimized for _________.

Readability

Simple Commenting

Shareability

Image rendering

Fill in the blank: _______________ is a friendly, harmonious relationship; a relationship characterized by agreement, mutual understanding, or empathy that makes communication possible or easy.

Friendship

Professionalism

Communication

Rapport

What is the definition of lead nurturing?

The process of building relationships with prospects with the goal of earning their business when they’re ready.

The process of sending individual emails to get them to purchase your product or service.

The process of calling qualified prospects and engaging them with a consultative sales process.

The process of placing the right call-to-action in the right email and sending it to the right person.

What is the goal of the identify phase of an inbound sales strategy?

To identify good-fit leads from within the large pool of available prospects.

To identify the goals and challenges of specific prospects.

To identify the ways your product or service can benefit people who match your buyer personas.

To identify ways to differentiate your offering from your chief competitors’ offerings.

What is the difference between a sales process and an inbound sales strategy?

A sales process is an outdated, seller-focused idea. An inbound sales strategy replaces the need for a sales process.

Every sales team has its own sales process, but an inbound sales strategy can be implemented by every sales team.

A sales process describes the steps a seller takes during a sales cycle, while an inbound sales strategy describes the steps a buyer takes.

An inbound sales strategy is a type of sales process.

True or false? An inbound sales approach is necessary because the world has changed and salespeople need to adapt to new technologies and buying patterns.

True

False

True or false? As an inbound sales representative, acting as an information gatekeeper and holding power over the entire sales process helps you win more sales.

True

False

60% of a buyer’s purchase decision has already been made before even talking to a sales representative. What does that mean for inbound sales?

Sales representatives should keep this in mind, but this doesn’t change the way the world should sell.

Sales representatives must evolve their selling to keep up with customers’ buying habits.

Sales representatives need to push and sell harder to convince buyers to make the right decision.

Buyers are more educated, so there’s less work for the sales representatives.

True or false? Having an inbound sales strategy is important because of changes made by the invention of the internet.

True

False

You want to improve your customer experience processes and your products to ensure you’re focused on delight. Which should you do to get the largest, most representative sample?

Gather testimonials from your users

Send emails

Talk to team members

Collect survey responses

When should you focus on delighting people?

After they have used your product or service

From the very first moment someone interacts with your business

At the beginning of the sales process

From the moment they become a customer to delight them into promoters

What is social listening?

The step you take to have conversations with individuals talking about your industry, brand, products, and services.

The method of actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more.

How you track, analyze, and respond to conversations across the internet.

A method of changing art, music, governments, and businesses.

True or false? Content is only used during the attract and delight stages of the inbound methodology.

True

False

Fill in the blank: ______________ are people who respond to the NPS with a score between 0 and 6.

Promoters

Passives

Detractors

Imagine you surveyed 100 training attendees. If 10% were detractors, 30% were passives, and 60% were promoters, what would your NPS be?

30

40

50

60

True or false? NPS is calculated by subtracting the detractors percentage from the passives percentage.

True

False

True or false? To ensure that search engines understand your website page, it’s necessary to repeat your primary keyword throughout the page content using the same wording and phrasing.

True

False

True or false? An effective conversion path must include a landing page.

True

False

True or false? If a lead flow only asks for a visitor’s email address, that’s enough information to create a useful record in the CRM.

True. An email address is enough information for the CRM to create a contact record where you’ll be able to see a full history of the pages that the visitor has viewed on your website. The CRM may also be able to find company information about the person and create a company record based on their email domain

True. If a person provides an email address, you’ll be able to send them an email to ask for more information. This is also a good opportunity to find out what products they’re interested in and attempt to make a sale.

False. An email address without a name is meaningless. At a minimum, your lead flows should collect name and email.

False. Lead flows should collect as much information as possible about a visitor. You should have a goal of having 5 to 10 fields in each lead flow.

An inbound sales strategy focuses on identifying people who _________.

might already be interested

work at major corporations

have a budget, the right authority, a need, and a timeline

are already familiar with your product or service

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