Hootsuite Platform Exam Certification Answers

In this certification you have more possible questions that you get during the exam. Every time you take the exam you get random questions from the all possible questions list in a random order. Our PDF file contains ALL POSSIBLE questions.

Exam URL: https://education.hootsuite.com/courses/platform-cert

• The exam contains 50 questions
• You need to score at least 75% to pass
• You have 60 minutes to complete the exam

All answers to pass this certification are only in our .PDF file, you can buy and download here:

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Questions:

Why is Create such a popular Hootsuite feature?

• It allows you to geo-locate conversations happening online
• It allows your to automate all your social media activities
• It allows you to monitor social media analytics and metrics
• It allows you to schedule and publish posts to multiple accounts at once

What do you use the Plan feature for

• To monitor what’s being said on your social accounts
• To create analytics reports on post performance
• To see which organization you’re a part of
• To view and manage scheduled posts

What three actions can you take in Hootsuite Create?

• search for mentions of your company name
• schedule when your post should publish
• convert a web address into a shortened, trackable owly link
• Add alt-text to make the content more accessible

With the Ad feature, what are the two main ways you can pay to promote your published organic content: (pick two)

• Recommended Promotions
• Single Post Boosting
• Automated Boosting
• Intelligent Cost Per Click

In Hootsuite’s AD feature, what are automation triggers used for?

• Automatically stopping an advertising campaign that falls below a certain threshold of performance
• Analyzing the performance of past posts in bulk, in order to recommend candidates for paid promotion
• Notifying you when your automated posts have exceeded your campaign budget
• Putting advertising dollars behind your published posts that meet the criteria you have specified

One benefit to using the Post Performance area within Hootsuite Analytics is that you can sort published posts by (pick three)

• Likes
• Stakeholders
• Author
• Comments

Which features are available on the Hootsuite Mobile app? Pick 3

• Analytics
• Composer
• Planner
• Streams

What type of TikTok account do you need to use it effectively in Hootsuite?

• An influencer account
• A personal account
• An established account
• A business account

Hootbio allows you create and manage a customizable link page for your social accounts within Hootsuite. Why is this useful? Pick two reasons.

• It allows you to create one master link to access and follow all your social accounts
• It allows you to add links directly to your Instagram posts within the captions
• It can improve customer care by providing easily accessible support details
• It can expand your reach by bringing followers from one account over to another

If you’re posting to more than one social account, how do you make sure the right accounts are mentioned in each post?

• Edit the captions by network to @ mention the right username
• It is not possible to mention more than one username in composer
• It is not possible to post to more than one social account in composer
• Edit each post natively to fit the network directly after publishing

In the Composer, there are 3 ways you can attach an image. What are they?

• picking an image from the Media Library
• uploading it directly from your computer
• inserting an image from an Instream Tweet
• uploading from a Hootsuite Integration (e.g., Adobe Experience Manager)

What three actions can you take in Hootsuite Composer?

• schedule when your post should publish
• search for mentions of your company name
• convert a web address into a shortened, trackable owly link
• Add alt-text to make the content more accessible

What are two of the biggest perks of using TikTok in Hootsuite, rather than natively? Pick two.

• Hootsuite lets you schedule anytime in the future, TikTok does not
• Hootsuite gives you a daily overview of what’s trending on TikTok
• Hootsuite lets you use trending TikTok sound and effects in composer
• Hootsuite provides in-depth analytics data so you can prove your strategy works

Which Hootsuite feature allows you to enter a topic to generate fresh ideas and copy for your social posts?

• OwlyWriter AI
• Post Insights
• Media Composer
• Hoot GPT

When you upload a video, Hootsuite automatically formats it for each network. True or false?

• True
• False

To get the most out of Instagram with Hootsuite, what must you do first?

• Go to Instagram natively and tap the Hootsuite icon in your settings
• Connect your Instagram Business account to your Facebook Business Page
• Create a brand new Instagram account, linked to Hootsuite
• Populate your Instagram account with a bio, profile picture, and at least 5 images or videos

What are three ways you could use Hootsuite Streams?

• To follow hashtags, export reports, and view analytics
• To monitor your feed, respond to mentions, and review scheduled posts
• To automate conversations, create posts, and follow new accounts
• To manage organizations, promote posts, and geo-search topics

What do you use the Planner feature for?

• To view and manage scheduled posts
• To monitor what’s being said on your social accounts
• To see which organization you’re a part of
• To create analytics reports on post performance

Where in the dashboard would you engage with your audience and the social media content published by others?

• In planner
• In streams
• In the content library
• In the composer

Which of the following are the benefits of publishing to Instagram using Hootsuite? Pick three.

• Scheduling and rescheduling multiple posts in advance
• Quickly responding to Instagram comments alongside other social engagements
• Reviewing Instagram analytics alongside your other social accounts
• Adding location tags and swipe-up links to your post from within the Composer

A customer contacted your company via Twitter Direct Message, seeking support for a complex issue. A co-worker was already helping that user but is away on vacation. Which Hootsuite feature would be best to respond with?

• History Tracker
• Hootsuite Inbox
• Conversation Context
• Engagement Streams

In Hootsuite Inbox, you can see all the correspondence between a user and your organization on a particular social channel, including public and private conversations. This is useful for:

• Targeting paid advertisements to the user more accurately
• Gathering marketing analytics on the user’s behaviour
• Feeding data into Hootsuite chatbot for more human-like responses
• Understanding the full context of the most recent exchange

_______ are created within ________, similar to how you would create individual files within a broader file folder.

• Tabs; social networks
• Messages; columns
• Engagements; planner
• Streams; Boards

Sometimes, exchanges within a comment thread (in a stream) can become very long and hard to keep track of. If a particular thread is too important to miss, what can you create to stay on top of the conversation?

• A geo-targeted auto-response
• A private message stream
• A comment stream
• A new tag

When it comes to content curation, what are two key benefits of setting up an advanced search within streams?

• You can boost directly from the post
• You can target a specific phrase
• You can exclude unwanted content
• You can see the content of private profiles

Which Hootsuite feature allows you to monitor social activity around certain keywords, phrases and even specific users or locations, and respond where appropriate?

• App plug-ins
• Search streams
• Comment trackers
• Internal tags

What’s the best way to stregthen streams search functionality to find more even relevant content to share?

• A competitive analysis
• Additional app add-ons
• Audience sentiment reports
• Social advertising spend

How do you ensure that an exact phrase gets searched for in a search stream, rather than the individual words in the phrase?

• Ampersands before the phrase
• Boolean operators after the phrase
• Asterisks around the phrase
• Quotation marks around the phrase

How would you create a variation of a post, without altering the original?

• Composer
• Duplicate a Draft
• New Campaign
• Create Variant

When will a post saved as a draft go live?

• When you have approval from a Super-Admin
• When you have unlocked the draft for editing
• When you have filled in all the necessary fields
• When you have scheduled it or clicked Publish

Which Hootsuite feature allows admins to hit pause on all your scheduled posts during a crisis?

• Admin organizations
• Suspend posts
• Account settings
• Manual publisher

When using Hootsuite’s Bulk Composer, how far in advance must your posts be scheduled before the CSV file is uploaded into Hootsuite?

• 5 hours
• 30 minutes
• 10 minutes
• 2 hours

You need to send one social post to Facebook and Instagram simultaneously, and track link clicks within each post. You also need to share the results of this test with a colleague. Which Hootsuite features should you use? Pick three.

• Hootsuite Composer
• Owly Link Shortener
• Hootsuite Analytics
• Hootsuite Amplify

You’re in charge of drafting and strategically scheduling one month’s worth of social media content for your organization’s Instagram, Facebook, and Twitter accounts (~250 posts). Once published, you need to monitor engagements on the posts closely, and flag any negative comments received with your manager. Which Hootsuite features would you use? Pick three.

• Hootsuite Streams
• Hootsuite Inbox
• Bulk Composer
• Hootsuite Amplify

Why is the composer such a popular Hootsuite feature?

• It allows you to geo-locate conversations happening online
• It allows you to monitor social media analytics and metrics
• It allows your to automate all your social media activities
• It allows you to schedule and publish posts to multiple accounts at once

What permission do you need to enable with your report to enable your team to adjust the parameters?

• default
• can edit
• unlimited permissions
• custom

What is a report template in Hootsuite Analytics?

• A tool for building social posts out of previously published posts
• An individual display of one specific metric
• A tool for monitoring the social media conversations happening in your area.
• A preset collection of tiles, organized by social network

A benefit of using the Post Performance area within Hootsuite Analytics is that it shows

• Automated notifications that alert you to a decline in social ROI
• Your social share of voice for keywords and hashtags
• Suggested copy for creating high-performing posts
• Metrics for posts published both natively and through Hootsuite

The Post Performance area within Hootsuite Analytics is the best place to

• Build social posts out of previously published posts
• Produce a pie chart of your social share of voice
• Get a professional critique of your social media strategy
• Review metrics for your published posts, by network

What are some of the benefits of using Hootsuite Analytics? Pick three.

• You’ll see estimates of the monetary value of social engagement (i.e. followers)
• It lets you review your accounts’ social metrics in one dashboard
• You can create customizable, shareable reports for stakeholders
• Metrics are shown in a highly visual, customizable interface

Why is it beneficial to see the times your audience was active, but you weren’t?

• You can schedule content during those times
• You can schedule team members to be online during those times
• You can focus on engagement instead of publishing around those times
• You can avoid posting around those times

A Report in Hootsuite Analytics has a flexible, interactive interface. What can you drag and drop up to 100 of?

• Tiles, which are individual displays of a specific metric
• Trendwatchers, which are pre-set displays of Line Charts, Tables, and TreeMaps
• Overviews, which are pre-set collections of metrics data
• Campaigns, each of which are targeted at a social media objective or goal

You have 30 new posts to publish for the month ahead, in addition to all the other “business as usual” social posts already scheduled in that month, on multiple networks. What Hootsuite tools would you use? Pick two.

• Hootsuite Planner
• Hootsuite Composer
• Hootsuite Analytics
• Hootsuite Inbox

What Twitter feature could you use to group together similar people and topics to keep up with activity.

• Twitter lists
• Twitter streams
• Twitter spaces
• Twitter groups

Which of the following is an important step to take when scheduling posts using the Bulk Composer?

• Ensuring your calendar is connected to Hootsuite via API
• Ensuring you’re using a supported format for the time and date
• Inputing your posts into a text document using Microsoft Word
• Converting the document into Hootsuite’s .hoot format and upload

Where is the best place to vet and preview Bulk Approved scheduled posts?

• Plan
• Insights
• Analytics
• Streams

Can you still share a new post if you’ve suspended all posts?

• No, all posts must be unsuspended to create and schedule a new post
• No, suspending posts removes all permissions for all users except admins and super admins
• Yes, by manually creating and scheduling a post and confirming your action
• Yes, by editing a previously scheduled post in the planner

Your organization is planning a new marketing Campaign to promote downloads of a new app. You are tasked to drive as many people as possible to your organization landing page.

What feature would you use to demonstrate landing page conversions?

• Owly Link Shortener
• Hootsuite Composer
• Hootsuite Photo Editor
• Hootsuite App Directory

You’re running a brand awareness campaign across multiple networks for a client. The client is unsure about the effectiveness of social media, and wants to see proof that the campaign metrics are hitting their pre-defined KPIs. What is the best way to demonstrate the impact your social media campaign is having on brand awareness?

• Put aside time to sit down with your client and go through the relevant conversations happening on social media, using Hootsuite’s geo-search functionality
• Set up a customized Hootsuite Analytics report tracking key metrics and schedule it for a regular automated email delivery to your client
• Set up an Impressions Streamto monitor the real-time campaign views happening on Twitter, Instagram and Facebook, and export the stream as a PDF to share with your client via email once a day
• Give your client access to your Hootsuite account so they can monitor all conversations and scheduled posts themselves and flag anything that they don’t think is worthwhile

What is Hootsuite Inbox is used for? Pick three.

• Responding directly to comments made on a thread
• Assigning incoming comments to the right team or person.
• Saving a collection of regularly used responses so you can reply faster
• Creating new content to improve brand awareness

Anything you want to do in Hootsuite can be found in the ________.

• Header
• Sidebar
• Settings
• Streams

You’re a social media manager running a Halloween campaign to drive online sales of a new product line. You compose and schedule 15 Instagram posts in advance, spreading them out strategically over seven days. When posts publish, you want continuous, automated reporting on performance metrics delivered to yourself and team members so the future scheduled posts can fine-tuned before they publish. Which of the following Hootsuite features would be most helpful to perform all these campaign tasks? Pick two.

• Hootsuite Insights
• Hootsuite Analytics
• Hootsuite Composer
• Hootsuite Content

What tools do you and your team need to effectively collaborate on drafts and publish posts while on the go? Pick three.

• Hootsuite Composer

• Hootsuite Planner

• Hootsuite Mobile App

• Hootsuite Alerts

===

With the Hootsuite Promote feature, what are the two main ways you can pay to promote your published organic content?  (pick two)

• Intelligent Cost Per Click
• Automated Boosting
• Single Post Boosting
• Automatic Organic Performance Promotion
• Automagic ROI Enhance Feature

To measure the success of your social media efforts, which Hootsuite product would you use?

• Hootsuite Social ROI
• Hootsuite Metrics
• Hootsuite Solutions
• Hootsuite Analytics
• Hootsuite ROI Calculator

After you’ve uploaded posts into Hootsuite’sBulk Composer, what’s the best place to vet and preview those scheduled posts?

• Impact
• Planner
• Analytics
• Boards and Streams
• Insights

Which Hootsuite feature would you use to draft and schedule a post with two images to Twitter and Facebook?

• Assignments
• Composer
• Streams
• Contests
• Impact

You’re leading a small social media team, and need to green-light and publish all social posts created/scheduled by your team. However, you’re time-poor and rarely sitting at your desk. What tools do you and your team need to effectively collaborate on drafts and publish posts while on the go?

• Google Cloud
• Hootsuite Alerts
• Hootsuite Mobile App
• Hootsuite Planner
• Hootsuite’s Drafter Integration
• Amplify
• Hootsuite Composer

In Hootsuite Inbox you can view ____________ on connected social media accounts.

• all reactions, views, and comments
• private messages only
• both public and private messages
• public comments only

When sharing Analytics data with Team Members using Hootsuite Analytics, one way to safeguard the integrity of the data you’re sharing is to

• provide Super-Admin access to all Team Members
• only share drafts of Reports
• share reports in read-only form
• encourage them to review metrics reports on your computer
• click the Lock icon on outgoing Reports and PDFs

When using Hootsuite’s Bulk Composer, how far in advance must your posts be scheduled ahead of when the CSV file is uploaded into Hootsuite?

• 1 day
• 2 hours
• 10 minutes
• 30 minutes
• 2 hours

To find and engage in Twitter conversations happening in specific geographical areas that are relevant to your company, which Hootsuite feature should you use?

• geo-targeted messages
• the Hootsuite surveillance feature
• location tags
• geo-search streams
• internal/external tagging

Let’s say you want to monitor all the comments on a specific YouTube video. To do this, create a ‘My Videos’ stream, find the video, and then select ‘___________________’.

• Monitor playlist
• YouTube Search
• Create Comment Stream
• Geo-search

When managing Instagram with Hootsuite, we recommend using Instagram Business accounts. Why is this?

• Business profiles that are linked to Hootsuite are more discoverable on Instagram natively
• Profile metrics for Personal Instagram accounts require 10K+ followers
• Business profiles allow you to upload videos that are more than 60 seconds long
• You can publish directly to Instagram without using your phone or the Instagram app

When setting up an Instagram account in Hootsuite, there are two locations the account can live. What are they?

• Under Accounts in the publisher, or in Impact.
• In Insights, or within Assignments.
• Downtown or in the Suburbs.
• In a Hootsuite Organization, or as a personal channel.
• In streams, or in channels.

You need to send one social post to Facebook and Instagram simultaneously, tracking link clicks within the post. You also need to share the results of this test with a colleague. Which Hootsuite features/products should you use to accomplish these activities? (Pick all that apply)

• Owly Shortener
• Hootsuite Analytics, Reports
• Hootsuite Composer
• Hootsuite Planner
• All of the above
• Amplify

The purpose of the social profile picker in the Hootsuite Composer is to

• identify the social networks to which you’d like to publish your post
• select or deselect social networks to connect with your Hootsuite account
• select the social networks you’d like to monitor for activity relevant to your brand
• pick the social networks for which you’d like to generate a statistics report about your publishing efforts

To get the most out of using Instagram Business Account with Hootsuite, what must you do first?

• Create a brand new Instagram Business account, specifically to be used in Hootsuite
• Satisfy Hootsuite’s Influencer criteria when signing up
• Go to Instagram natively and tap the Hootsuite icon in your settings
• Populate your Instagram account with a bio, profile picture, and at least 5 images or videos
• Connect your Instagram Business account to your Facebook Business Page in Hootsuite

You’re a social media manager, running a brand awareness campaign across multiple networks for a client. The client is unsure about the effectiveness of social media and wants to see proof that the campaign metrics are hitting their pre-defined KPIs. What is the best way to demonstrate the impact your social media campaign is having on brand awareness?

• Give your client access to your Hootsuite account, so they can monitor all conversations and scheduled posts themselves and flag anything that they don’t think is worthwhile
• Set up a customized Hootsuite Analytics Report tracking metrics most relevant to the campaign KPIs, and schedule it for regular automated email delivery to your client
• Set up an Impressions Stream to monitor the real-time campaign views happening on Twitter, Instagram, and Facebook, and export the stream as a PDF to share with your client via email once a day
• Put aside time to sit down with your client and go through the relevant conversations happening on social media, using Hootsuite’s geo-search functionality

Select the 4 features that are available on the Hootsuite Mobile app

• Inbox and Settings
• Insights
• Streams
• Publisher
• Team Metrics
• Composer
• Impact

When composing outgoing posts in Hootsuite, what’s the best way to collaborate with a team or team member to finalize that post?

• Assign the post to a social account the team or team member manages, then click ‘Save Draft’.
• Publish the post to a social network, then click ‘assign to team or colleague’.
• @Mention the team or team member in the drafted post before saving.
• Save the post as a draft and then add it to the collaboration board for that team.

To manage and coordinate the social media activities of a team of people within Hootsuite, you’ll need to use

• Telepathy
• Google’s Teams plug-In
• Hootsuite Impact
• Hootsuite Organizations
• Hootsuite Collaboration feature
• account provisioning

Hootsuite’s ever-growing library of partner integrations is called the

• Hootsuite App Store
• Hootsuite Content Library
• Hootsuite Plug-ins
• Partner Apps
• App Directory
• 3rd Party Add-ons

How would you use this area of Hootsuite?

• To view and manage scheduled posts
• To create analytics reports on post performance
• To add Hootsuite’s partner apps to your dashboard
• To monitor what’s being said on your social accounts
• To see which organization you’re a part of

What actions can Instagram Business users take in the pictured area of the Hootsuite dashboard? Pick three.

• Edit a scheduled Instagram post
• Create and schedule a new Instagram post
• View engagements on your published posts
• Respond to comments directly
• Monitor hashtags specified by you
• Export an analytics report

You can do all of the following actions in the Hootsuite Composer, except

• search for mentions of your company name
• convert a web address into a shortened, trackable owly link
• pick the social accounts to which you want to publish your post
• add alt-text to make the content more accessible
• schedule when your post should publish

In Hootsuite’s Promote feature, what are automation triggers used for?

• Notifying you when your automated posts have exceeded your campaign budget.
• Instantly trigger campaigns with ROI positive SEO to capture more search engine algorithms.
• Automatically stopping an advertising campaign that falls below a certain threshold of performance.
• Putting advertising dollars behind your published posts that meet the criteria you have specified.
• Analyzing the performance of past posts in bulk, in order to recommend candidates for paid promotion.

In Hootsuite Analytics, what is an advantage of sharing a Report with a colleague rather than sending them an exported pdf?

• Reports provide your colleagues with continuous access to updated data
• Reports feature a built-in ROI calculator that grades your company’s social activities relative to your defined social media objectives
• Reports include a chatbot that offers personalized recommendations on how to optimize your campaigns
• Reports predict what the recipient/stakeholder wants to see and tailors the information accordingly

When you share an Analytics Report with a team member, you can allow them to adjust the parameters of the report. To enable this level of collaboration, set the permission to

• can edit
• unlimited permissions
• super-admin
• default
• custom

Say you’re drafting a batch of social posts as part of a campaign. You need to access brand-approved visual assets stored on Google Drive to include in your posts. What’s the most efficient way to access these visuals?

• Use the Share button in Google Drive to export the images to Hootsuite
• Install the Google Cloud app from the Hootsuite App Store to access the assets directly
• Save the images to your desktop from Google Drive, then drag and drop them to Hootsuite Content library

Which one of the following is not a use case for the ‘Hootsuite Organizations’ feature?

• facilitate team collaboration to address customer feedback on social media
• plan the content publishing schedule in a calendar format
• control off-brand or offensive posts and trigger corrective action limit access to social network passwords
• specify what actions team members have permission to perform in Hootsuite

Within the Hootsuite Composer, you can transform URLs into an ‘Owly’ link. Which of the following are reasons you’d want to use this feature. (Pick two)

• Owly links track how many people clicked it
• Owly links are prioritized by social networks
• Owly links use less characters than regular URLs
• Owly links provide higher resolution previews of the webpage being linked to

Say you’re managing Instagram for an organization, and don’t have access to its Facebook Page. How would you finish the setup process?

• Create a fake Facebook Page for the organization that you can access
• Connect the Instagram account to your own personal Facebook profile instead
• Ask the owner of the Facebook Page to add you as an Admin or Editor to their page
• Request Super-Admin permissions in Hootsuite, which allows you to connect from within Hootsuite only

In Hootsuite Inbox, you can see all the correspondence between a user and your organization on a particular social channel, including public and private conversations. This is useful for

• gathering marketing analytics on the user’s behaviour.
• feeding data into Hootsuite chatbot for more human-like responses.
• targeting paid advertisements to the user more accurately.
• understanding the full context of the most recent exchange

Name the area pictured in the Hootsuite Mobile App

• Composer
• Streams
• Insights
• Inbox
• Publisher

Sometimes exchanges within a comment thread (in a stream) can become very long and hard to keep track of. If a particular thread is too important to miss, create a dedicated ________________ for that conversation to stay on top of the action.

• external tag
• geo-targeted auto-response
• auto-assignment
• comment stream
• private message stream

What happens if you try to connect your Personal Instagram account to your Facebook Business Page, in Facebook?

• Your Personal Instagram account will automatically be converted into a Business account
• You’ll receive an error message, outlining what steps you need to take next
• Nothing, there are no differences between using Instagram Personal and Business accounts in Hootsuite
• Your Instagram account will be connected to your personal Facebook profile, rather than your Business Page

What Hootsuite resources would you use to learn best practices for managing your Social Accounts using the Hootsuite dashboard?

• Hootsuite Help Centre
• Hootsuite Blog
• All of these
• Hootsuite Academy
• Hootsuite Resource Library

If you wanted to demonstrate to potential future employers that you can use the Hootsuite Platform proficiently, what would you do?

• Complete the Hootsuite Academy Platform Certification Course, then print out your Certificate and put it on your wall.
• Complete the Hootsuite Social Marketing Certification Course
• Add Hootsuite as a previous employer in your resume
• Complete the Hootsuite Academy Platform Certification Course, and add your Credential to your LinkedIn Profile.

Anything you want to do in Hootsuite can be found in the ________, with the main workspace in the _________?

• Settings; Streams
• Sidebar; center
• Nav-panel; dashboard
• Header; Sidebar

What would you do in this area of the Hootsuite Dashboard?

• Generate custom URLs for an upcoming campaign
• Review metrics for your social media publishing efforts
• Search for hashtags by geographical location
• Create paid social media advertising campaigns
• Schedule posts

When using the Hootsuite Planner, the fastest way to compose a new post is to

• press “command N” for new and begin typing
• exit Planner and open the Composer
• click on a time slot and choose new post
• create a new stream and click the plus sign

Which description below best describes the action being performed here?

• Creating a search stream
• Scheduling a post
• Adding a social account to Hootsuite
• Composing a post for your audience
• Sharing account permissions with your team

If you need to keep track of a large number of published or scheduled posts sent to a variety of social accounts, which is the best Hootsuite feature to use?

• Publisher
• Inbox
• Engagement
• Approvals Queue
• Assignments
• Content Library

The Hootsuite Inbox is used for

• saving a collection of regularly used responses, so you can reply faster
• all the options in this list
• responding directly to comments made on a thread
• getting a quick overview of public and private messages received on your social accounts.

One benefit to using the Post Performance area within Hootsuite Analytics is that you can sort published posts by

• all of the options in this list
• reach
• comments
• shares
• engagement rate

Geo-search streams are used to help you find social media conversations relevant to your brand that are happening

• on specific social networks
• in specific physical locations
• in your home country
• on private profiles or closed networks
• in pre-set topic areas

With Hootsuite’s Mobile App, you can collaborate with your team on social media activities. Which of the following is not a feature you would use to collaborate with a teammate?

• Drafts
• Inbox
• Message Approvals
• Assignments
• Analytics

The Hootsuite Bulk Composer enables you to

• Produce AI-generated SEO positive copy, to maximize the capture of search traffic
• “Bulk-Approve” large numbers of posts composed by team members across your org
• schedule up to 350 posts at once, including existing scheduled posts
• add metadata to all YouTube videos in a previously published playlist
• send out hundreds of personalized direct messages to your Twitter and LinkedIn followers

‘Hootsuite Organizations’ is

• a collaboration tool for teams to collectively manage social media activities
• a network of partner companies who make apps for the Hootsuite platform
• a consulting service provided by Hootsuite to Enterprise clients Hootsuite’s parent company
• a consortium of companies who own the internet

When using the Hootsuite Composer, what’s the purpose of the social profile picker?

• To select the social profiles to which you want to publish your post.
• To monitor account activity on your social accounts connected to Hootsuite.
• To create a network-specific search stream in the Engagement area.
• To connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard

What must be enabled in Hootsuite for Instagram Stories to publish successfully?

• Direct Publishing Notifications
• Super-admin organization permissions
• The Mobile Publishing workflow
• The Instagram Stories integration

Publishing Instagram Stories with Hootsuite allows you to

• Put ad spend behind Stories from within the Composer
• Edit Stories after they’ve been published
• Create and schedule Stories alongside your other scheduled social media content
• Create Stories specific analytics reports

Which two steps must you take when scheduling posts using the Bulk Composer? (Pick two)

• convert the document into Hootsuite’s .hoot format and upload
• Input your posts into a text document using an up to date version of Microsoft Word
• Use a supported format for the time/date (e.g., 11/22/2020)
• Use a 24-hour clock format (e.g., 17:00)
• Ensure your calendar is connected to Hootsuite via API

When publishing to Pinterest from Hootsuite, you must include a photo and a _______.

• target audience
• link
• caption
• scheduled time

Why would you want to add a moderate stream for YouTube in your Hootsuite Dashboard?

• to limit the number of videos shown in a stream (per 24 hours) to below the threshold you define.
• to approve or delete incoming comments on your channel or specific videos
• to curate non-offensive video content that will resonate with the broadest possible cross-section of your audience
• to view analytics on your YouTube channel and videos
• to automatically flag comments that contain keywords that you’ve pre-defined in your YouTube settings

What is the most popular feature of Hootsuite?

• Scheduling and publishing messages to multiple accounts at once
• Social media analytics and metrics.
• Geo-locating conversations and geo-targeting messages.
• Automating all your social media activities.

A Report in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop up to 100

• trendwatchers, which are pre-set displays of Line Charts, Tables, and TreeMaps
• tiles, which are individual displays of a specific metric
• overviews, which are pre-set collections of metrics data
• data elves, who work hard for their money
• campaigns, each of which are targeted at a social media objective or goal

The Reports section in Hootsuite Analytics is

• where you connect social media accounts to Hootsuite
• a location search stream, with geocode set for your specific location where the API cord plugs in
• where you set the parameters for a social media campaign
• a fully customizable, shareable display of your social accounts’ metrics
• where you undertake multivariate audience testing to determine optimal ad placement

Let’s say that you want to put paid advertising dollars behind any post you’ve published in the past week that contains the word “excellent”, has an image, and received over 500 Likes. What feature in Hootsuite’s Promote tool would you use to accomplish this?

• Automation Triggers
• Automatic Performance Advertising
• “Build Your Own” audience
• Post Performance
• Audience Discovery

A customer reached out via Twitter Direct Message to your company, looking for support with a complex issue. A co-worker was already helping that user but is away on vacation. Which Hootsuite feature would be best to respond with?

• History Tracker
• Engagement Streams
• OwlMonitor
• Hootsuite Inbox
• Conversation Context

Why is it more beneficial to interact with your audience using Hootsuite, rather than engaging natively from specific social accounts?

• Hootsuite more accurately estimates the dollar value of a like, share, and retweet.
• Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights.
• Hootsuite has an ‘auto-engagement’ feature that interacts with your followers
• Hootsuite lets you create specific streams to monitor social media engagements, and respond efficiently in one workspace
• more accurately than social networks’ native AI functionality.

Within Hootsuite Analytics, you can add a report template, which is

• a preset collection of tiles, organized by social network
• an individual display of one specific metric.
• a set of automation triggers for paid social advertising
• a tool for building social posts out of previously published posts
• a tool for monitoring the social media conversations happening in your area.

Your organization is planning a new marketing campaign to promote downloads of a new app. As Social Media Manager, your primary KPI is to drive as many people as possible to the landing page, using the organization’s 5 social media accounts. Your plan is to Compose and Schedule 50 posts, which will contain: a) brand-approved visuals (shared with you on a 3rd party Cloud App, like Google Drive, and then cropped appropriately for each social network), b) captions supplied by a Team Member (who is also part of your Hootsuite Organization), and c) a shortened, trackable weblink for the marketing landing page. What Hootsuite tool is irrelevant to accomplishing this task?

• Hootsuite Inbox
• Drafts
• Owly Link Shortener
• Hootsuite Photo Editor
• Hootsuite Composer
• Hootsuite App Directory

You’re in charge of drafting and strategically scheduling one month’s worth of social media content for your organization’s Instagram, Facebook, and Twitter accounts (~250 posts). Once published, you need to monitor engagements on the posts closely, and flag any negative comments received with your manager. Which of the following Hootsuite tools are not relevant to this use case? (Pick two)

• Hootsuite Inbox
• Hootsuite Amplify
• Bulk Composer
• Hootsuite Analytics
• Hootsuite Ads
• Hootsuite Streams (Search, Published Posts, and Comments)
• Hootsuite Planner

Say you’re a social media manager, running a 1 week Halloween campaign, aimed at driving online sales of a new product line. You compose, then schedule 15 Instagram posts in advance, spread out strategically over 7 days. Because of the large amount of expected engagement on these posts, all team members need to pitch in, listen in on audience responses, monitor mentions and hashtag use, and interact with comments. When posts publish, you want continuous, automated reporting on performance metrics, delivered to yourself and team members, so the future scheduled posts can be fine-tuned before they publish. Which of the following Hootsuite features would be most helpful to perform all these campaign tasks? Pick All that Apply

• Reports in Hootsuite Analytics
• Hootsuite Inbox
• Hootsuite Planner
• Streams (e.g., Search Streams, Published Posts)
• Hootsuite Composer
• All of these

Imagine your brand team supplies you with 30 visual assets (stored on Google Drive), to be shared out on all social accounts in December. The social posts supporting these assets need to be scheduled around 100 other “business as usual” social posts already scheduled in that month, on multiple networks. What Hootsuite tools/features should you use to accomplish this task? (Pick all that apply)

• Hootsuite Analytics, Shared Reports
• Hootsuite Streams, Published Posts
• Hootsuite Inbox
• All of the above
• Hootsuite App Directory
• Hootsuite Composer
• Hootsuite Publisher

What’s the difference between a Stream and a Board?

• Streams are for searching out conversations, whereas Boards are for publishing content to your audiences.
• Boards are for searching out conversations, whereas streams are for publishing content to your audiences.
• Streams display content from your social networks, and Boards house a collection of streams.
• Streams provide account analytics, Boards are where geo-searches are performed.

Conversations on Twitter move fast and it’s easy to miss the opportunity to engage with an important influencer or prospect. What Twitter feature could you use to group together similar people and topics to keep up with activity?

• Twitter lists
• Twitter groups
• Twitter spaces
• Hootsuite groups
• Twitter streams

What is not an advantage of managing Instagram with Hootsuite?

• Managing your scheduled Instagram content alongside scheduled posts on your other social networks
• Auto-generate content that’s similar to your competitors’ highest performing posts
• Access to advanced analytics tools to optimize your Instagram strategy
• Building and scheduling many Instagram posts in one place
• The ability to set numerous hashtag search streams side by side and engage with the resulting posts in one place

In the Composer, there are 3 ways you can attach an image. Which of the following is not an option for attaching an image to a post?

• Inserting an image from an Instream Tweet
• Uploading it directly from your computer
• Uploading from a Hootsuite Integration (e.g., Adobe Experience Manager)
• Picking an image from the Media Library

Hootsuite Publisher is an area of the dashboard where users can

• Gather insights into publishing analytics, such as click-through rates, impressions, and CPCs.
• schedule posts to multiple accounts, review and re-arrange a publishing calendar, and promote top-performing posts.
• track response times to incoming social posts to better determine Social ROI.
• publish directly to popular blog platforms, such as WordPress, Medium, and Tumblr.

What Hootsuite Analytics feature allows you to share an unlimited amount of customizable social analytics data, to surface the performance of your organization’s social accounts to key stakeholders?

• the Insights feature
• the Reports feature
• Social Return Transparency
• the Social Data Share feature
• the Metrics module
• SOC_ROI_DIST

Which two methods can be used when publishing an Instagram Business post in Hootsuite?

• Direct Publishing and Mobile Notification workflow
• Auto-publishing and the Manual Publishing workflow
• Proxy Publishing and the Manual Publishing workflow
• Direct Notifications and Auto-publishing

Which of the following is not a benefit of publishing to Instagram using Hootsuite?

• Scheduling and rescheduling multiple posts in advance
• Reviewing Instagram analytics alongside metrics from your other social accounts
• Adding location tags and swipe-up links to your post from within the Composer
• Viewing comments on your Instagram content in the same window as engagements on your other social accounts.

Let’s say you’re working on a post for a Campaign, and want to create several variations of that post, without altering the original. Which technique or feature would you use?

• Duplicate a Campaign
• Array a Post
• Draft Variant
• Duplicate a Draft
• Cascade a Message

What is the best way to collaborate with your team when publishing Instagram Stories from Hootsuite?

• Implement a robust approval process with multiple touch points so every team member has input
• Save the Story as a draft, then share it with your team via Hootsuite Inbox to gather feedback before publishing
• Schedule Stories in the Planner so they can be reviewed and edited by the approver directly
• Add specific publishing notes in the composer to help guide the teammate ultimately publishing the Stories

The top of the ‘Hootsuite Organizations’ structure is the

• executive level
• super-admin level
• team admin level
• ow.ly level
• admin level

YouTube is a great source for curating interesting content for your audience. Hootsuite helps with its YouTube ____________. This lets you discover new videos based on keywords or dates.

• filter videos
• My Content Find
• Suggested Content
• content curation board
• search stream

You’re using Hootsuite to publish a new video on LinkedIn, and you want to highlight a partner organization and notify them about the post. What’s the best way to do this?

• Tag the partner’s faces in the video.
• Follow their LinkedIn Company Page after you It publish the video.
• @mention the partner organization in the post.
• Provide a link to the partner’s website in the post.

Let’s say that you want to put paid advertising dollars behind any post you’ve published that contains the word “excellent”, has an image, and received over 500 Likes. What feature in Hootsuite’s Promote tool would you use to accomplish this?

• “Build Your Own” audience
• Post Performance
• Organic Performance Promotion
• Audience Discovery
• Automation Triggers

With the Hootsuite Promote feature, there are two main ways you can pay to promote previously published organic content: (pick two)

• Enhanced Cost Per Click
• Automated Boosting
• Recommended Promotions
• Organic Performance Promotion
• Single Post (Manual) Boosting

Within Hootsuite Inbox, you can see all the correspondence between a user and your organization on a particular social channel, including public and private conversations. This is useful for:

• targeting paid advertisements to the user more accurately.
• feeding data into Hootsuite chatbot for more human-like responses.
• gathering marketing analytics on the user’s behaviour.
• understanding the full context of the most recent exchange, so you can reply appropriately.

The Hootsuite Inbox (pictured below) is meant for:

• displaying posts assigned to you, so you can action or re-assign them.
• displaying unassigned comments, so you can assign them to the appropriate person or team.
• getting a quick overview of the private messages your team has had with a user.
• all the options in this list

Hootsuite Photo Editor has an aspect ratio feature. How does this tool assist in optimizing your posts?

• It allows you to focus on a specific element of an image to draw the viewer’s attention.
• It allows you to quickly remove red eye and blemishes.
• It reduces the image size to allow it to load faster in your user’s feeds.
• You can set preset photo ratios to display for different audiences.
• It crops images to meet specific requirements of different social networks.

In Hootsuite’s Promote feature, what are automation triggers use for?

• Stopping an advertising campaign that is performing poorly.
• Analyzing the performance of past posts, in order to recommend posts that should have advertising dollars put behind them.
• Notifying you when your automated posts have exceeded your campaign budget.
• Putting advertising dollars behind previously published organic posts that satisfy criteria you have defined.

If you want to use Hootsuite to publish an image or video to your Instagram Business account, we recommend using the _____________ workflow, which offers a more streamlined publishing experience.

• Mobile Notification
• Direct Publishing

Let’s say you’re publishing a message with the Hootsuite Composer. The message contains a link to a landing page, and you want to add a UTM parameter to that link to track click-throughs. What feature in the Composer would you use to do this?

• Ow.ly shortener
• Message tags
• Link Settings
• Post tracking
• Geo-targeting

Which Hootsuite feature would you use to draft and schedule a message with two images to Twitter and Facebook?

• Composer
• Assignments
• Contests
• Streams
• Impact

If you have a personal Instagram account, and want to use Hootsuite to publish an image or video to that account, which publishing workflow do you need to use?

Mobile Notification
Direct Publishing

Within Hootsuite Inbox you can view ____________ on connected Twitter, Facebook, and LinkedIn accounts.

both public and private messages
public comments
private messages
all reactions, views, and comments

A customer reached out via Twitter via Direct Message to your company, looking for support with a complex issue. A co-worker was already helping that user but is away on vacation. What Hootsuite feature would you use to see this conversation and any previous interactions this user has had with your organization via Twitter.

Hootsuite Inbox
Engagement Streams
History Tracker
OwlMonitor
Hootsuite History

Let’s say you have 15 LinkedIn posts for an upcoming campaign, and you’d like to schedule them evenly over a two week period. What’s the best way to accomplish this scheduling task using Hootsuite?

Allow Hootsuite Impact to automatically schedule publishing times.
Schedule publishing dates for each post in the Composer.
By using the calendar scheduling function in the Planner.
Edit publishing date of individual posts in the LinkedIn Streams.
In the Hootsuite Inbox, organize your outbound messages in the order they should publish.

When publishing a post through Hootsuite Composer that contains a link, you’ll have the option to apply link settings. Link settings allow you to: (pick two)

add UTM parameters to your link for campaign tracking
adjust the font and colors of your link
create a custom link which can be redirected later if needed (for example, if the landing page for your product changes)
select a preset link shortener
turn your link into a button or image

Hootsuite’s Photo Editor includes numerous tools to help you optimize the photos you are sharing. You can find the Photo Editor:

In the Composer, after selecting a photo to post.
In the Promote area, for editing creative for paid ads.
All of the options in this list
Under “Edit Asset” in the Content Library.

When using Hootsuite to publish to Instagram, there are three types of posts that require using the “Mobile Notification Workflow”, which involves a few additional steps. Pick post type below does NOT require using the “Mobile Notification Workflow”.

• Image posted to a Business account
• Image posted to a Personal account
• Video posts
• Carousel image posts

Let’s say you draft a message in Hootsuite, but then want to create several variations of that message, without altering the original. Which of the following actions would you take?

• Compose Array
• Message Cascade
• Duplicate a Draft
• Draft Variation

Let’s say you have saved 10 different messages as drafts for a holiday campaign. You now need to schedule these drafts to publish, taking into account other messages that might already be scheduled. Which tool would be most effective for this task?

• Use Hootsuite’s Bulk Compose feature.
• Use the Hootsuite Planner to drag and drop the drafts into the most appropriate time slots.
• Do not schedule them which will trigger Hootsuite to automatically assign a time
• Use the Auto-Publisher, and set the cadence for everyone 12 hours.
• Schedule the publishing time when composing the draft, cross-referencing with a calendar.

When composing messages in Hootsuite, how would you make a rough draft of a message available with a team or team member for collaboration?

• Publish the message to a social network, then click ‘assign to team or colleague’.
• Save the message as a draft and then find it in the collaboration board with that team.
• Assign the message to a social network the team or team member manages, then click ‘Save Draft’.
• @Mention the team or team member in the drafted message before saving.

When saving messages as drafts, it’s important to remember that your draft will not go live unless _______.

• you have approval from a Super-Admin
• you have admin permissions or higher
• you have unlocked the draft for editing
• you have scheduled it or clicked ‘Publish’

Which of the options below best describe the action being undertaken in the visual?

• Creating a Hootsuite Analytics board around mentions.
• Adding a new Hootsuite user to your Twitter account.
• Adding a stream to publish Twitter messages.
• Creating a stream to search a network for specific terms.

A benefit of using the Post Performance area within Hootsuite Analytics is that it shows:

• your share of voice for keywords and hashtags
• stats for posts published both natively and through Hootsuite
• suggested copy for creating high performing posts
• anticipated trends for your future posts, based on past performance

When using Hootsuite’s mobile notification workflow to publish images to your personal Instagram account, which step do you need to complete on your phone?

• Publishing the image to your Instagram account.
• Selecting the image you’d like to publish.
• Scheduling when your Instagram post should publish.
• Adding links you’d like to publish with your image.

In Hootsuite Analytics, what is an advantage of sharing a report with a colleague rather than sending them a static analytics report?

• reports include a qualitative analysis report indicating what you should do more of (and less of)
• activities relative to your defined social media objectives
• reports provide your colleagues with continuous access to real time data, whenever they want it
• reports analyze a team member’s Hootsuite activity (e.g., engagement and publishing) to pull out the metrics that are most valuable to them
• reports feature a built-in ROI calculator that grade your company’s social

Let’s say you want to monitor all the comments on a campaign YouTube video you’ve just launched. To do this, create a ‘My Videos’ stream, find the campaign video, and then select ‘___________________’.

• YouTube Search
• Geo-search
• Playlist
• Create Comment Stream

When using the Hootsuite Planner feature, the fastest way to compose a new message is to:

exit planner and open the Composer from the top right corner

create a new stream and click the plus sign

press “command N” for new and begin typing

click on a time slot and choose new post/new pin

By setting a team member’s permissions to ‘Can Edit’ on a report in Hootsuite Analytics, you are granting them:

team admin permissions for that report

admin permissions for that report

partial editing rights

full editing rights to that report

A report in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop an unlimited number of:

tiles, which are individual displays of a specific metric

trendwatchers, which are pre-set displays of line charts, tables, and tree maps

templates, which are individual displays of a specific metric

overviews, which are pre-set collections of metrics data

campaigns, each of which are targeted at a social media objective or goal

When onboarding new team members in Hootsuite Analytics, we recommend ________________ to reduce the risk that something is changed incorrectly or accidently.

sharing reports in read only form

having them share a coworker’s credentials

creating dummy reports using fake social accounts

giving them monitored admin level permissions

When managing your Instagram account using Hootsuite, you can search specific locations for images that were published there. To do this, create a search stream and select the Location option. The next step is to:

enter a geo-code from Google Maps

enable ‘My Location’ under settings

select a location option from the list of approved, global locations

drop a pin for the location in Hootsuite’s map feature

The Data shown in the Post Performance area within Hootsuite Analytics is updated for the first _____ that a post is live.

24 hours

31 days

14 weeks

7 days

Which of the following actions can NOT be done in the Hootsuite Planner feature?

viewwing tags

composing a message

editing a message

rescheduling a post

perform a geo-search

One benefit to using the Post Performance area within Hootsuite Analytics is that you can sort posts by:

Reach

Shares

Comments

Engagement Rate

Author

all of the options in this list

Anything you want to do in Hootsuite can be found in either the header or the sidebar, with the main workspace is in the center. Which of the following is not a feature you’ll find in the sidebar (see image below for reference)?

Analytics

App Directory

Engagement Streams

Publisher

Notifications

After you’ve uploaded messages into Hootsuite using the Bulk Compose feature, where would you go to review and make edits to those messages?

Planner

Analytics

Tabs and streams

Insights

Impact

Unlike a Twitter Geo-Search, which is based on a specific geo code, Instagram’s location search uses:

a list of approved, global locations

your phone’s GPS signal

a post office delivery code

latitude and longitude markers

an image match of a location landmark

The Post Performance area within Hootsuite Analytics is the best place to:

create details analytics reports

review published posts by network and performance

get a professional critique of your social media strategy

determine your social share of voice

When using Hootsuite’s bulk composer, all messages must be scheduled at least _________ ahead of when you plan to import the CSV file into Hootsuite.

2 hours

10 minutes

1 hour

30 minutes

To share access to a Hootsuite Analytics report with your colleagues you need to use the Share button to:

auto-populate an internal CRM message

open a printer friendly version of the board

share it via email

create and copy a custom owly link which you can then share

When you share a report with a team member in Hootsuite Analytics, you can allow that team member to adjust the parameters of the report to fine­-tune the insights being generated. To allow for this collaboration, you must set the permission for that user to:

«Super-Admin»

«Custom»

‘Can Edit’

«Default»

«Unlimited Permissions»

Overview and Reports are modules within which Hootsuite product?

Hootsuite Metrics

Hootsuite Campaigns

Hootsuite Ads

Hootsuite Publisher

Hootsuite Analytics

The reports feature in Hootsuite Analytics is:

a fully customizable, real-time display of social metrics data

you undertake audience testing to determine the best ad product to purchase

where you set the parameters for a Hootsuite social media campaign

a location search stream, with geocode set for your specific location

where you set up user-generated content contests

When you add an RSS feed to Hootsuite’s Publisher, posts from blogs and websites you designate will be:

automatically posted to the social network you choose, with a pre-scripted message and a trackable link

blocked from your feed

put into a «Post-Approvals Queue» for review by your organization»s designated Hootsuite administrator

commented on automatically, with customizable, pre-scripted copy that you input under your RSS feed preferences

Within a Hootsuite Analytics report, you can add a tile, which is:

• an executive-level overview of common, aggregated metrics.
• an individual display of a specific metric.
• a pre-set campaign template, targeted at specific social media objectives.
• a tool for tracking the posts and conversations happening in your area.
• a pre-set displays of Line Charts, Tables, and TreeMaps.

–

To find and engage in Twitter conversations happening in specific geographical areas that are relevant to your company, you should use:

Hootsuite campaigns

geo-targeted messages

geo-search streams

Internal/External Tagging

the Hootsuite Surveillance feature

If you come across an article online that you’d like to quickly share with your audience, the most effective Hootsuite tool to use is the:

Assignments Feature

Publisher

Hootlet

RSS Feed

Compose Box

A board in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop an unlimited number of:

trendwatchers, which are pre-set displays of line charts, tables, and tree maps

widgets/metrics, which are individual displays of a specific metric

templates, which are individual displays of a specific metric

campaigns, each of which are targeted at a social media objective or goal

overviews, which are pre-set collections of metrics data

To access the Hootsuite App Directory, go to the:

Settings Panel

Analytics Dashboard

Launch Menu

Extensions Dropdown

You can publish single-image Instagram posts directly from the Hootsuite dashboard IF you have set-up your Instagram account as a ______________ .

certified account

premium account

business account

paid account

personal account

Which Hootsuite feature would you use to draft and schedule a message with two images to LinkedIn, Twitter, and Facebook?

Assignments

Impact

Contests

Composer

Streams

Someone with an Instagram business account will need to use the __________ workflow when publishing a video to Instagram using Hootsuite.

Direct Publishing

Mobile Notification

When using Hootsuite to publish to Instagram, there are three types of posts that require using the “Mobile Notification Workflow”, which involves a few additional steps with the Instagram and Hootsuite Mobile App. Pick the three post types below that require using the “Mobile Notification Workflow”. (pick three)

Image posted to a Personal account

Video posts

Image posted to a Business account

Carousel image posts

Image with captions that include emoji

Publishing to Pinterest with Hootsuite saves time because:

it automatically edits any image you upload into a more ‘pin-able’ version.

it guarantees your pin will receive more engagement than posting natively.

you can schedule and post to multiple accounts and boards at the same time.

the Composer window suggests popular content for you to repin.

Which tools are found in the header section of the Hootsuite Dashboard? (pick three)

App Directory

Engagement Streams

Quick Search

Message Composer

Account Settings

When publishing to Pinterest from Hootsuite, you must include two items, which are:

a caption and a photo

a target audience and a link

a scheduled time and a photo

a photo and a link

In the Composer, there are 3 ways you can attach an image. Which of the following is not an option for attaching an image?

picking an image from the Media Library

uploading it directly from your computer

insert an image from an Instream Tweet

uploading from a Hootsuite Integration (e.g., Adobe Experience Manager)

Some of the Apps in the Hootsuite App Directory include ‘plugins’ which means that the app:

can only be used in one stream at a time.

contains additional security features

can be integrated across your entire dashboard, rather than just within a stream.

contains additional security features

—

When using Composer, what’s the purpose of the social profile picker?

to connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard

to monitor account activity on your social networks connected to Hootsuite

to select the social profiles to which you want to publish your message

to create a network specific search stream in the Engagement area

Within the Hootsuite Composer, you can transform URLs into what’s called an ‘owly’ link. Which of the following are reasons you’d want to use this feature. (pick two)

owly links are prioritized by social networks

owly links are perceived as more trustworthy than regular URLs

owly links are trackable, which means you can track how many people clicked it

owly links provide higher resolution previews of the webpage being linked to

owly links use less characters than regular URLs

When using the Hootsuite dashboard to post images to your personal Instagram account, there is a step that must be completed within the Instagram app itself–which is it?

Publishing the image to your Instagram account.

Selecting the image you’d like to publish.

Composing the text you’d like to accompany the image.

Scheduling when your Instagram post should publish.

Including a shortened Owly link that will accompany the post.

When you add an RSS feed to Hootsuite Publisher, posts from blogs and websites you designate will be:

automatically posted to the social network you choose, with a pre-scripted message and a trackable link

blocked from your feed

put into a «Post-Approvals Queue» for review by your organization»s designated Hootsuite administrator

commented on automatically, with customizable, pre-scripted copy that you input under your RSS feed preferences

You can do all of the following actions in the Composer, except:

convert a web address into a shortened, trackable owly link

search for mentions of your company name

track character count limits for the social networks your posting to

pick the social profiles to which you want to publish your message

schedule when your message should publish

When using Hootsuite to publish images to your personal Instagram account, which steps are you able to do within the Hootsuite dashboard itself? (pick three)

include the link you’d like to publish with your image

select the image you’d like to publish

publish the image to your Instagram account

schedule when your Instagram post should publish

What are two best practices for discovering whether a message you’ve scheduled with Hootsuite has failed to send? (pick two)

enable email notifications for failed messages under ‘Preferences’

download a «Past Scheduled» report from Hootsuite Analytics, and cross-referencing it with posts actually published on your social properties

regularly check Publisher’s ‘Rejected’ Tab

review the ‘Past Scheduled’ calendar view in Publisher for entries colored red

What’s the difference between a Stream and a Tab?

• Streams are for searching out conversations, whereas tabs are for publishing content to your audiences.
• Steams display content from your social networks, and Tabs house a collection of streams.
• Streams provide account analytics, Tabs are where geo-searches are performed.
• Tabs are for searching out conversations, whereas streams are for publishing content to your audiences.

_______ are created within ________, similar to how you create individual files within a broader file folder.

Streams; tabs

Tabs, Streams

Engagements, Publisher

Libraries, Engagement

Arrows, Columns

The boards feature in Hootsuite Analytics is:

a fully customizable, real-time display of social metrics data

you undertake audience testing to determine the best ad product to purchase

where you set the parameters for a Hootsuite social media campaign

a location search stream, with geocode set for your specific location

where you set up user-generated content contests

Hootsuite Mobile is useful for teams because of the following functionality:

Content Library and Online Education

Search and Assignments

Approvals and Campaigns

Campaigns and Content Library

Assignments and Approvals

Before deciding on a campaign hashtag for your Hootsuite Campaign, be sure to _____________________________ and that the hashtag is short, easy to remember, and relevant to the campaign.

research it beforehand to ensure it’s not already in use

confirm your hashtag budget is in line with the the cost to secure it on your target networks

verify that it’s valid and already in use on all the social networks

confirm that you have the required budget to properly promote it with Google Ad Words

If you want to use Hootsuite Campaigns to engage and grow your Instagram audience, use a/an ___________________________ to curate content that your audience can share and vote on.

Photo Contest Campaign

Instagram Image Share Campaign

Mobile Photo Contest

‘Instagram Contest’ campaign

Hashtag User-Generated Content Contest

To find all mentions of your competitor’s branded hashtag within a given radius of a store you’ve opened up in a new city, you should:

create a private Twitter List for your competitor and filter the search results by Followers AND branded hashtag

compose a geo-targeted message, filtered by the hashtag AND the desired radius around the geocode for the new store

set up a geo-search stream, filtered by the hashtag AND the desired radius around the geocode for the new store

set up a geo-search stream, filtered by competitor’s Twitter handle AND the city in which your your new store is located

Which statement most accurately describes incoming message assignments functionality in Hootsuite Mobile?

Assignments made from your desktop dashboard will be visible on mobile, and vice versa

Assignments is a feature exclusive to Hootsuite Mobile

Assignments made from Mobile are not visible in the desktop dashboard

Assignments functionality is available in desktop dashboard only

In Hootsuite Analytics, what is an advantage of sharing a board with a colleague rather than sending them a static analytics report?

boards analyze a team member’s Hootsuite activity (e.g., engagement and publishing) to pull out the metrics that are most valuable to them

boards include a qualitative analysis report indicating what you should do more of (and less of)

boards provide your colleagues with continuous access to real time data, whenever they want it

boards feature a built-in ROI calculator that grade your company’s social

activities relative to your defined social media objectives

Which description below best describes the action you would undertake in this dialog box?

• adding an Instagram account to Hootsuite
• scheduling a post
• composing a message for your audience
• creating a stream
• sharing account permissions with your team

There are several ways you can schedule new messages in Hootsuite. Which of the following doesn’t belong?

From within the Compose Box (manual and auto-schedule)

Using the bulk uploader

From within the calendar view in the Publisher

From the drop down menu in a search stream

Which of the following is not an action you can take in the pictured area of the Hootsuite dashboard?

send a direct message to a user

like and reply

publish an outgoing message with photos

retweet and favourite

search for hashtags or keywords

It’s important to ensure you’ve done the following steps when scheduling messages using the Hootsuite bulk compose feature. (pick two)

convert the document into Hootsuite»s .hoot format and upload

input the date in MONTH, DAY, YEAR or DAY, MONTH, YEAR format

input your messages into a text document using an up to date version of Microsoft Word

ensure you use a 24-hour clock format (e.g., 17:00 rather than 5:00pm)

YouTube is a great source for curating interesting content for your audience. Hootsuite helps with its built in YouTube ____________. This lets you discover new videos based on keywords or key phrases.

search stream

My Content Find

suggested content

filter videos

content curation tab

Which of the options below best describe the action being undertaken in the visual?

filtering a social media feed by specific terms

creating a Hootsuite Analytics board around mentions

building a stream to search for your competitor’s content

adding a new Hootsuite user to your Twitter account

Let’s say you’re creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase?

@ symbol after the phrase

quotation marks around the phrase

ampersands before the phrase

asterisks around the phrase

Boolean operators after the phrase

Hootsuite’s ever-growing library of 100+ partner apps and integrations is called the:

Hootsuite App Store

Partner Upgrades

App Directory

Add-ons

Hootsuite Plug-ins

Hootsuite Library

By setting a team member’s permissions to ‘Can Edit’ on a Board in Hootsuite Analytics, you are granting them:

Team Admin level permissions for that Board

Full editing rights to that Board

partial editing rights

‘Can Edit’ is not a valid setting for Boards

Admin level permissions for that Board

YouTube requires ________________ to upload videos longer than 15 minutes in length.

users to verify their account

your account to have 100k+ subscribers

none of the options in this list

a paid subscription

you to use their native platform

Why would you want to save a message as a draft in the Hootsuite Compose Box?

to provide your entire team with approved messaging to support a campaign

To send a carefully crafted message more than once

To put it into an Approvals Queue that can be Accepted or Rejected by a Hootsuite Admin

To provide a new team member with «in-dash» feedback on social messaging they have composed

What best describes the benefit of using Hootsuite, as compared to engaging natively from specific social networks?

Hootsuite lets you monitor and engage with all your social networks in one place, decreasing the risk of missing an important engagement opportunity.

When engaging on social networks natively, you can’t use the ‘auto-respond’ feature for comments and mentions.

Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights.

Hootsuite provides deeper insights into users’ profiles than is found on the networks themselves.

Hootsuite more accurately estimates the dollar value of a like, share, and retweet.

The following Hootsuite Mobile functionality makes it easy to collaborate with your teammates on the go:

Approvals and Campaigns

Campaigns and Content Library

Assignments and Approvals

Search and Assignments

Content Library and Online Education

When setting up a geo-search stream for Twitter within Hootsuite, you can filter results by: (pick three)

the country from which tweets were published

search terms

a user’s profile handle

radius around any location

hashtags

people you follow

Conversations on Twitter move fast and it’s easy to miss the opportunity to engage with an important influencer or prospect. _____________ are a great way to group together similar people and topics in Twitter so you can focus on activity within a group without distractions.

Twitter lists

Twitter groups

Hootsuite groups

Twitter streams

Twitter spaces

Once a YouTube video has been published, you’ll have the option to ‘Share via Hootsuite’, which:

allows you to quickly share the video on other channels through the composer

shares the video with the Hootsuite community, to help you quickly get views and boost your videos SEO

sends the video to other Hootsuite team members

places a donate CTA at the end of your video

Let’s say you want to monitor all the comments on a campaign YouTube video you’ve just launched. To do this, create a _______________ stream, find the campaign video, and then select ‘create comment stream’ from the ‘more actions’ list.

‘YouTube Search’

‘My Videos’

‘Playlist’

‘Geo-search’

Review Later

Let’s say you attach four images to a tweet in the Hootsuite Compose Box. On Twitter, the images will appear in your audience’s stream as:

as slideshow, which your audience can view in full-screen

an entry to the Image Gallery

a series of 4 full-size images in individual tweets

a collage format, with full-size images

What is the main use of the Hootsuite Hootlet?

Communication with your team – the Hootlet simplifies intra-organization collaboration

Finding useful apps – the Hootlet is the portal for finding all available apps and plug-ins for the Hootsuite ecosystem.

Content creation – the Hootlet helps you store and categorize your ideas for new content

Content curation – the Hootlet makes it easy to share the content you discover on the web via the social accounts connected to your Hootsuite account

To share access to a Hootsuite Analytics board with your colleagues you need to use the Share button to:

auto-populate an internal CRM message

open a printer friendly version of the board

share it via email

create and copy a custom owly link which you can then share

Overview and Boards are modules within which Hootsuite product?

Hootsuite Metrics

Hootsuite Campaigns

Hootsuite Ads

Hootsuite Publisher

Hootsuite Analytics

When it’s time to publish an Instagram message to a personal Instagram account, how does the Hootsuite mobile app alert you that it’s time to press the publish button in the Instagram app?

calendar reminder

push notification

text message

email

a gentle owl hoot followed by the sound of wind blowing through the trees

See the visual below. Why is the action being taken here important?

Publishing messages is how you’ll engage your audience.

Without performing this action (at least once), you can’t take any actions within the Hootsuite dashboard.

Running reports is a vital part of demonstrating ROI.

Adding 3rd party apps to your Hootsuite account is a great way to customize your dashboard for your unique business case.

With Hootsuite’s Mobile App you can share ______________ with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whom.

message approvals

campaigns

streams

content libraries

Publisher calendars

Within a Hootsuite Analytics board, you can add a widget/metric, which is:

an executive-level overview of common, aggregated metrics.

an individual display of a specific metric.

a pre-set campaign template, targeted at specific social media objectives.

a tool for tracking the posts and conversations happening in your area.

a pre-set displays of Line Charts, Tables, and TreeMaps.

If you need to keep track of a large number of published or scheduled messages sent to a variety of social networks, Hootsuite __________ is an important product area for you to familiarize yourself with.

Engagement

Approvals Queue

Content Library

Assignments

Publisher

Unlike the overview module in Hootsuite Analytics, which offers one set of aggregated analytics data, ___________________ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization.

the insights feature of Hootsuite Analytics

the social data feature in Hootsuite Insights

the boards feature within Hootsuite Analytics

the analytics module in Hootsuite Metrics

the metrics module in Hootsuite Social Data

What is the most popular and loved feature of Hootsuite?

The ability to schedule and publish messages to multiple accounts at once

Social media analytics and metrics

Geo-locating conversations and geo-targeting messages

The ability to automate all your social media activities (i.e., Autopilot functionality)

Where in the dashboard would you primarily view and engage with your audience and the social media content published by others?

tabs and streams

the apps directory

the compose box

the content library

Hootsuite’s mobile app lets you see all the posts you’ve scheduled and adjust publishing times to fine tune how you’re targeting your audience. You can access this functionality in the ___________ area of the app.

Engagement

Compose

Streams

Message Assignments

Content Library

Publisher

Select the 4 features that are available on Hootsuite Mobile: (pick four)

Search & Settings

Publisher

Team Metrics

Compose

Impact

Streams

Which of the following is not a benefit of using Hootsuite Analytics?

Metrics data are updated in real-time

It’s more efficient to gather metrics data in one place, rather than several different sources

Highly accurate estimates of the monetary value of each Like, Retweet, Share, and new Follower

Highly visual, customizable interface

Geo-search streams are used to help you find tweets and Twitter conversations relevant to your brand that are happening in:

private profiles or closed networks

your home country

specific social networks

specific physical locations or regions

pre-set topic areas

The Hootsuite Analytics overview automatically analyzes two time periods: the one you select, and the corresponding length of time before that. For example, if you select the last 7 days, the overview will automatically pull data from the previous 14 days. Why would this be a benefit?

to put your analytics results in a more historical perspective

to add fullness to your metrics reports

to provide an estimate of future trends

to make it easier to generate ROI reports for key stakeholders

this is not a feature of the overview module

If your goal for the coming quarter is to boost audience engagement and increase sales leads in support of the launch of a new service your company is offering. Which Hootsuite product/function would be most helpful in this context?

Hootsuite Campaigns

Hootsuite Engagement

Hootsuite Email Capture

Hootsuite Retargeting

Hootsuite Analytics

Let’s say you need to schedule 200 social posts to be published at specific times over the next month. Which Hootsuite feature would most efficiently accomplish this?

bulk composer

Hootsuite campaigns

calendar view in the Publisher

content library

auto-schedule

The Hootsuite bulk composer allows you to:

publish the same message across hundreds of social media networks at once

send out hundreds of personalized direct messages to your Twitter lists

upload up and schedule to 350 posts in a CSV file

generate large amounts of SEO friendly copy, based on social marketing goals

approve large numbers of posts composed by junior team members

add background music to all the YouTube videos in a playlist

What are three ways you can schedule messages in Hootsuite? Select the three best options:

Under the Require Approval heading in the Publisher

From within the Compose Box (manual and auto-schedule)

From the drop down menu in a search stream (Send to Schedule)

From within the calendar view in the Publisher

Using the bulk uploader

You want to drive traffic to a new landing page for a campaign, and want a web address that’s short, easy to remember, trackable, and reflective of your brand. Hootsuite supports you with:

vanity URLs

a batch of custom redirect links

enterprise URLs

custom top-level domain suffixes

Sometimes exchanges within a comment thread (in a stream) can become very long and hard to keep track of. If a particular thread is too important to miss, Hootsuite lets you quickly create a dedicated ________________ for that conversation to stay on top of the action.

geo-targeted auto-response

private message stream

comment stream

auto-assignment

external tag

To manage comments and replies for all of your YouTube channel’s videos (in Hootsuite), simply add a ________________ stream.

YouTube engagement

replies

published comments

search

moderate

The purpose of the social profile picker in Composer is to:

select the social networks you’d like to monitor for activity relevant to your brand

pick the social networks for which you’d like to generate a statistics report about your publishing efforts

identify the social networks to which you’d like to publish your message

select or deselect your existing social networks you’d like to connect to with your Hootsuite account

When publishing and managing your YouTube content using Hootsuite, users can: (pick three)

add details about a video including a description, relevant tags, and its category

publish a video to a playlist

bypass YouTube»s size limits

view video analytics and identify top performing videos

publish videos up to 12 hours in length without a verified account

Enabling notifications for your Instagram account(s) in your Hootsuite mobile app allows Hootsuite to send _____________ that notify you when scheduled Instagram posts are ready to be published.

owl post deliveries

text messages

email notifications

push notifications

calendar reminders

What are two reasons why it’s important to share your Hootsuite Analytics data with other members of your team? (pick two)

to demonstrate the ROI of your social media efforts to more senior leadership in your company

to provide colleagues with relevant content to publish with the compose box

to guide your team’s social media tactics to do more of what’s working

to supply colleagues with data required for bulk uploader entries

to provide more accurate geo-location search results in your streams

To send a carefully crafted message more than once, you should use:

Geo-targeted messages

Hootsuite Drafts

Hootsuite Profile Picker

Auto-schedule

Why would you want to add someone to a Twitter list in Hootsuite?

to create a focused feed of similar users such as industry influencers, advocates, or competitors

to send targeted direct messages in bulk

to boost the SEO of your posts

to group together your published tweets by topic for easier reference

to block them from commenting or re-sharing your posts

Which of the following is a reason why you would want to add a moderate stream for YouTube in your Hootsuite dashboard:

to limit the number of videos shown in a stream (per 24 hours) to below the threshold you define.

to view analytics on your YouTube channel and videos

to automatically flag comments that contain keywords that you»ve pre-defined in your YouTube settings

to vet incoming comments on your channel or specific videos by approving or deleting them

to curate unoffensive video content that will resonate with the broadest possible cross-section of your audience

A vanity URL in Hootsuite is best described as:

a web address within a set of sub-domain names associated with certain industry segments

one that contains a custom domain suffix, such as .io .ly .ing .love

a customizable, branded URL that also lets you track click-through statistics

a set of re-direct links provided to your organization»s administrator by Hootsuite

When you share a board with a team member in Hootsuite Analytics, you can allow that team member to adjust the parameters of the board to fine­-tune the insights being generated. To allow for this collaboration, you must set the permission for that user to:

«Super-Admin»

«Custom»

‘Can Edit’

«Default»

«Unlimited Permissions»

If you’re looking for a quick, high-level overview of common metrics such as audience growth, website traffic, and total posts, you should look at:

the overview feature in Hootsuite Metrics

the ‘Owl View’ in Hootsuite Insights

the boards feature in Hootsuite Metrics

the boards feature in Hootsuite Social ROI

the overview feature in Hootsuite Analytics

When using Hootsuite’s bulk scheduling feature, all messages must be scheduled at least _________ ahead of when you plan to import the CSV file into Hootsuite.

2 hours

10 minutes

1 hour

30 minutes

When selecting a campaign type in Hootsuite Campaigns, you’d use ____________________ to engage fans and acquire email leads with an attractive prize, and ____________________ to simply get people to sign up for a special event, newsletter, or special offer.

Social Sweepstakes; Entry Forms

Sign Ups; Like Gates/Age Gates

the Social Promotions Builder; the Social Media Campaigns Builder

Social Sweepstakes; Sign Ups

Offers; Forms

To determine the ROI of your social media activities, which Hootsuite product would you use?

Hootsuite Metrics

Hootsuite Solutions

Hootsuite Social ROI

Hootsuite ROI Calculator

Hootsuite Analytics

Which of the following is not a feature of Hootsuite?

the ability to monitor conversations and engage with your audience across multiple social networks

the ability to fully automate your social media marketing activities (i.e., the Autopilot feature)

the ability to schedule and publish messages to multiple accounts at once

geo-locating conversations and geo-targeting messages

Which of the following is not a metric type generated by the overview metrics module in Hootsuite Analytics?

owly traffic

share of voice

posts

engagement

followers

Publisher’s calendar view is especially useful for:

monitoring whether a customer service query has been addressed

seeing all your scheduled posts in a single list

approving messages composed by team members

identifying gaps in your publishing schedule

Which of the following is not an action you can perform in the pictured area of the Hootsuite dashboard?

save a composed message as a draft

search for hashtags or keywords

send a direct message to a user

retweet and favourite

like and reply

The best place to search for free (and paid) software for customizing your Hootsuite dashboard to your exact business need is called the:

Partner Library

Explore tab

App Directory

Hootsuite Impact tab

Hootsuite App Store

___________ allow you to monitor social activity around certain keywords, phrases and even specific users or locations, and respond where appropriate.

Analytics

Internal tags

Plug-ins

Search streams

Comment trackers

To effectively promote an upcoming event, social media managers can use the following advanced features of the compose box simultaneously when composing a message: (pick two)

tweet multiple images in a gallery format

save a tweet as a draft for future re-use

create Twitter lists with high profile attendees

geo-search for mentions of your event hashtag

monitor analytics data for sentiment around your event

Which of the options below best describe the action being undertaken in the visual?

giving a top performing organic social post a paid boost

assigning an incoming social message to a team member for a response

creating a new stream for engaging with your audience

publishing a social media message to several social media accounts

adding a social network to your Hootsuite dashboard

running an analytics report to demonstrate ROI

Hootsuite Publisher is an area of the dashboard that gives Social Media Managers:

the ability to schedule posts to multiple networks, and then review, revise, rearrange, and export them

insights into publishing analytics, such as click throughs, impressions, and CPCs

metrics data around social messaging activities

the ability to publish directly to popular blog platforms, such as WordPress, Medium, LinkedIn, and Tumblr

What are some benefits to managing a YouTube channel through Hootsuite, as opposed to natively through YouTube? (pick three)

Hootsuite adds extra video editing and customization options.

Unlike YouTube, Hootsuite doesn»t restrict video size limits.

You can manage multiple YouTube accounts from one place.

You can view analytics through the YouTube Analytics app for Hootsuite.

You can schedule when your videos will publish.

A content team can create a custom board in Hootsuite Analytics with widgets displaying how their content is resonating with their target audience. They could include metrics like: (pick three)

first response time

recent posts and overall post volume

handling time

clicks by country

# of LinkedIn status updates

total clicks

reaction topics

When using an RSS feed within Hootsuite, you can limit the amount of content being automatically pushed out to your followers by:

turning on the Approvals Queue, which would require Admin approval of each RSS Feed post

specifying under Preferences —->RSS Feed the audience types who should

receive the RSS feed updates (e.g., by age, gender, occupation, etc)

setting the frequency that Hootsuite checks for new content to once a day, rather than once an hour

specifying under Preferences —->RSS Feed the topics/formats you’d like excluded

When using the Composer in Hootsuite’s Mobile app, which options are available for sending your message?

send now only
send now or schedule a custom time
schedule a custom time only
send now, auto-schedule, or schedule a custom time
Hootsuite Mobile does not allow publishing – only engagement functionality

Respuestas de Certificación Mercado Ads

Este archivo contiene todas las posibles preguntas de examen reales con respuestas 100% correctas y verificadas para los 4 exámenes de certificación de Mercado Ads;

• Certificación en Product Ads
• Certificación en Brand Ads
• Certificación en Display & Video Ads Beginners
• Certificación en Display & Video Ads Advanced

Preguntas:

¿Por qué decimos que Product Ads persigue objetivos de performance?

• Porque aumenta el tráfico de los anuncios orgánicos
• Porque permite comprar espacios publicitarios en forma automática y en tiempo real
• Porque está asociado a resultados concretos de negocios (aumento de ventas)

¿Cuál de los siguientes métodos es adecuado para mejorar la performance de las campañas de Product Ads?

• Determinar niveles de rentabilidad, segmentar productos, crear múltiples campañas, elegir una estrategia adecuada para cada campaña
• Determinar niveles de rentabilidad, elegir una contribución marginal negativa, segmentar productos
• Calcular los costos unitarios de cada producto, elegir una estrategia de campaña, crear múltiples campañas con esa estrategia

En el administrador de campañas, ¿cuál es la métrica que contabiliza las ventas atribuidas a publicidad?

• Ventas sin publicidad (las ventas orgánicas de productos integrados a campañas de Product Ads)
• Ventas por publicidad (el porcentaje de ventas en las que intervino un anuncio de Product Ads, sea de forma directa o indirecta)
• Ingresos por publicidad (la cantidad de dinero generado por publicidad)

Para una publicación nueva, la estrategia recomendada es invertir para que el algoritmo muestre tus anuncios a un público amplio, incluso si las probabilidades de concretar una venta son bajas. Para un producto que se vende bien, es aconsejable hacer que la campaña de publicidad sea rentable.

• Verdadero
• Falso

¿En qué consiste la métrica “Ventas indirectas por publicidad”?

• Son las ventas que se realizaron dentro de la ventana de atribución cuando las personas hicieron clic en un anuncio, pero luego compraron otro producto del mismo vendedor
• Son las ventas que se realizaron gracias a las recomendaciones en las reseñas de los productos
• Son las ventas que se realizaron dentro de la ventana de atribución cuando las personas que hicieron clic en un anuncio compraron ese producto

¿Cuál es la característica principal del modo personalizado de gestión de anuncios al utilizar Product Ads?

• Selecciona automáticamente las publicaciones con mejor desempeño
• Permite crear múltiples campañas
• Requiere publicaciones con un Ad-score mayor que la opción automática
• Solo muestra las publicaciones con mejores resultados orgánicos

¿Qué le recomendarías a un vendedor que tiene el objetivo de maximizar las posibilidades de exposición de un producto nuevo, aunque eso suponga un riesgo para sus niveles de rentabilidad?

• Utilizar una campaña con estrategia de Crecimiento y definir un ACOS Objetivo entre 15 % y 30 %
• Utilizar una campaña con estrategia de Visibilidad y definir un ACOS Objetivo menor a 15 %
• Utilizar una campaña con estrategia de Rentabilidad y definir un ACOS Objetivo menor a 15 %
• Utilizar una campaña con estrategia de Visibilidad y definir un ACOS Objetivo mayor a 30 %

Las ventas se atribuyen a los anuncios promocionados no solo cuando la compra se hace inmediatamente después del clic, sino también dentro de un cierto período posterior al clic.

• Verdadero
• Falso

¿De cuánto tiempo es la ventana de atribución en Product Ads?

• De 5 días
• De 7 días
• De 14 días
• De 30 días

¿Qué es el ACOS Objetivo?

• Es el dinero que esperas obtener a partir de tus ventas
• Es el resultado de dividir la inversión sobre los ingresos obtenidos
• Es el porcentaje que estás dispuesto a invertir en relación a cuánto quieres ganar
• Es el costo total de todas las visitas que recibieron tus anuncios

¿Cuánto paga un anunciante para ganar una subasta de Product Ads?

• Lo mínimo necesario para ganarle a su competidor más cercano
• Exactamente lo mismo que estaba dispuesto a pagar en un principio
• El CPC máximo que estaba dispuesto a pagar según su ACOS objetivo

Una campaña no está obteniendo los resultados esperados y las impresiones de los anuncios no aumentan. ¿A qué puede deberse? Seleccionar 3 las respuestas correctas

• Falta de presupuesto diario
• Publicaciones con baja calidad
• Demasiados anuncios agregados en la campaña
• ACOS objetivo demasiado bajo

¿Cómo se determina el puntaje Ad Rank de una publicación al utilizar Product Ads en Mercado Libre?

• Únicamente por la cantidad de ventas de la publicación
• Exclusivamente por la reputación del vendedor
• A través del historial de visitas de la publicación
• Según la calidad de la publicación, la relevancia para la búsqueda y lo que el vendedor está dispuesto a pagar por el anuncio

En una campaña con un objetivo de rentabilidad se ha definido un ACOS objetivo de 5 %. Sin embargo, después de 30 días, el ACOS de la campaña está cerca de 8 %. ¿Qué se podría hacer para bajar el ACOS? Seleccionar 4 las respuestas correctas

• Decidir si es necesario agrupar algunos anuncios en otras campañas con diferentes estrategias y objetivos
• Agregar productos con menor desempeño
• Comprobar que los productos tienen precio competitivo, título atractivo o buenas imágenes
• Verificar los resultados de cada uno de los anuncios agrupados en esa campaña
• Aumentar el presupuesto diario si estuviera limitado

¿Por qué es conveniente incrementar el presupuesto diario en las fechas especiales?

• Para aprovechar el menor CPM, dado que este costo suele descender
• Para aprovechar la baja en el costo del CPC
• Para aprovechar la mayor intención de compra y no perder oportunidades de vender

Un anunciante invirtió $10.000 en una campaña en Product Ads y generó ingresos de $100.000 en el mismo período. ¿Cuál es su ACOS?

• 7 %
• 10 %
• 35 %
• 500 %

En una campaña se asignó un presupuesto diario de $4.500 y durante el primer día llegó a consumir $3.800. ¿Cuál será el presupuesto del día siguiente?

• $0, porque el presupuesto del día anterior no superó el total asignado
• $700, porque el presupuesto restante de cada día se convierte en el presupuesto del día siguiente
• $4.500, porque el presupuesto es diario y no se acumula ni se pasa al día siguiente
• $5.200, porque el presupuesto restante de cada día se suma al presupuesto del día siguiente

¿Qué es lo más recomendable en una campaña para ganar la subasta de Product Ads? Seleccionar 3 las respuestas correctas

• Mejorar las imágenes y descripciones de los anuncios para que tengan un mejor ad-score
• Ajustar el ACOS objetivo de acuerdo a tu estrategia comercial para que el sistema defina el mejor CPC (costo por clic) automáticamente
• Mantenerla siempre activa, sin pausarla por días o horarios
• Tener solamente publicaciones nuevas

¿Cuáles de las siguientes características tiene en cuenta Product Ads para elegir la publicación ganadora de una subasta?

• La buena calidad de los productos vendidos
• La cantidad de anunciantes que compiten
• La relevancia del anuncio, teniendo en cuenta su historial de conversión, fotografías de producto, servicios posventa, etc.

¿Cuánto tiempo se debe esperar para pausar una campaña?

• Una vez activada, la campaña no se puede pausar
• Se debe esperar a que suceda al menos una conversión para pausar la campaña
• Se puede pausar en cualquier momento, aunque lo recomendable es esperar al menos 30 días

Los resultados de búsqueda orgánicos y pagos compiten por las mismas posiciones. Por ende, un mismo producto no puede aparecer más de una vez en los mismos resultados.

• Verdadero
• Falso

La visibilidad mejorada a través de Product Ads implica que las publicaciones solo aparecerán de forma orgánica

• Verdadero
• Falso

¿Cuál es el principal indicador de desempeño de las campañas?

• Ingresos / día
• Ingresos totales
• CPC (costo por clic)
• CPV (costo por venta)
• ACOS (costo publicitario de ventas)

¿Cuál es el principal beneficio de Product Ads?

• Aumentar las ventas
• Mejorar la reputación del vendedor
• Generar conocimiento de marca

¿En qué espacios se muestran los anuncios de Product Ads?

• Redes sociales
• Websites o landing pages fuera del sitio de Mercado Libre
• En posiciones destacadas de los resultados de búsqueda y en otras páginas de producto de Mercado Libre

¿Qué son las métricas de competitividad?

• Son indicadores que muestran cuántas ventas se generaron por publicidad
• Son valores numéricos que muestran el rendimiento de una campaña mediante la cantidad de clics obtenidos por anuncio
• Son porcentajes que indican cuántas impresiones están ganando o perdiendo tus anuncios según las las oportunidades generadas en cierto período

¿Cuáles de estas prácticas son recomendables para potenciar tus ventas? Seleccionar 3 las respuestas correctas

• Crear una única campaña que agrupe todos los productos disponibles
• Impulsar con publicidad las publicaciones que tienen buen nivel de ventas orgánicas
• Aumentar el presupuesto en las fechas especiales para tener mayor visibilidad y potenciales ventas
• Revisar con frecuencia las métricas, al menos 1 vez por semana

Dos personas ven el mismo anuncio y hacen clic en él en el mismo día. Sin embargo, una compra el producto 1 semana después, y la otra 6 semanas después. ¿Cuántas ventas por publicidad registrará la plataforma respecto de ese anuncio?

• Ninguna venta
• Una venta
• Dos ventas

¿Qué es el sistema de pujas de Product Ads?

• Es una manera de priorizar los anuncios únicamente en base a lo que cada vendedor esté dispuesto a pagar para que sus anuncios se ubiquen en las mejores posiciones de los resultados de búsqueda
• Es una manera de priorizar los anuncios únicamente en base a su calidad para ubicarlos en las posiciones 1 y 2 de los resultados de búsqueda
• Es una manera de priorizar los anuncios en base a su calidad y a lo que cada vendedor esté dispuesto a pagar para que sus anuncios se ubiquen en las mejores posiciones de los resultados de búsqueda y páginas de producto
• Es una manera de priorizar los anuncios en base a los precios de cada publicación y a lo que cada vendedor esté dispuesto a pagar para que sus anuncios se ubiquen en las mejores posiciones de los resultados de búsqueda

¿Qué métrica indica la cantidad de veces que las personas usuarias de Mercado Libre visitaron un anuncio promocionado de Product Ads?

• Impresiones
• Ingresos
• Clics

¿Cada cuánto tiempo es recomendable revisar los resultados de tus campañas?

• Una vez por día
• Una vez por semana
• Una vez por quincena
• Una vez por mes

¿Cuáles de estas condiciones tienen que cumplirse para que los anuncios se muestren? Seleccionar 4 las respuestas correctas

• Que la reputación del vendedor sea amarilla o superior
• Que la campaña esté activa
• Que el vendedor haya concretado más de 10 ventas
• Que haya presupuesto diario disponible
• Que la publicación tenga buena calidad

Con la estrategia de Rentabilidad, se busca mostrar más anuncios a la mayor cantidad posible de personas, con una mayor inversión en publicidad. Se sugiere para nuevas publicaciones o productos de baja rotación.

• Verdadero
• Falso

¿Qué es el presupuesto diario?

• El monto promedio por día del presupuesto semanal
• El monto promedio por día del presupuesto mensual
• La cantidad máxima de inversión que se establece en una campaña para consumir por día

Es posible aumentar el ACOS Objetivo para ganar las subastas al competir por los primeros resultados de búsqueda, en oportunidades específicas que detecte la plataforma.

• Verdadero
• Falso

¿Cuál de las siguientes prácticas sería recomendable para una fecha especial, como el Día de la Madre?

• Mantener las campañas activas sin alteraciones
• Aumentar el presupuesto con anticipación para aprovechar el mayor volumen de tráfico que se generará
• Aumentar un 5 % máximo del presupuesto 1 día antes de la fecha especial

¿Utilizar Product Ads garantiza que tu publicación gane en el catálogo?

• Sí, porque al aumentar su visibilidad ganará en el catálogo
• No, Product Ads no influye en si se gana o no en el catálogo, aunque una vez ganado incentivará un aumento en su visibilidad
• No, porque no es posible promocionar publicaciones de catálogo con Product Ads

¿Tiene sentido que un vendedor que tiene buen posicionamiento orgánico invierta en Product Ads?

• Sí, porque los vendedores que invierten en Product Ads aumentan su reputación
• Sí, porque podría mostrarse dos veces en un mismo resultado, y así aumentar la probabilidad de ganar un clic frente a otro competidor
• No, porque si ya aparece en los resultados orgánicos, el presupuesto de Product Ads no se consumiría, y la campaña no correría
• No, porque estaría destinando inversión para aparecer en las posiciones que ya está consiguiendo sin invertir

¿Qué mide el porcentaje de impresiones ganadas?

• Es el porcentaje de impresiones que consiguió una campaña sobre el total de impresiones que podría haber generado
• Es el porcentaje que ayuda a identificar si es necesario aumentar el ACOS objetivo de una campaña
• Es el porcentaje que indica si la estimación de presupuesto de una campaña le está haciendo perder impresiones

¿En qué etapa del embudo de ventas las personas suelen buscar más información sobre un producto y compararlo con otros similares de la competencia?

• Consideración
• Notoriedad
• Conversión

¿Qué indica el Ad score?

• Las ventas generadas a través de los anuncios
• La relevancia de los productos según la búsqueda del usuario
• La calificación del producto anunciado

¿Cómo funciona la concordancia de frase?

• Los anuncios pueden aparecer en búsquedas que estén relacionadas con la palabra clave, incluso aunque no contengan ese término exacto
• Los anuncios pueden mostrarse para menos búsquedas que si se utilizara un tipo de concordancia exacta
• Los anuncios pueden aparecer en las búsquedas que incluyan el significado de la palabra clave

¿Dónde se muestran los anuncios de Brand Ads, dentro de Mercado Libre?

• En los resultados de búsqueda
• En las páginas de producto
• En la Home de Mercado Libre

¿Cuáles de las siguientes métricas sirven para medir la performance de las palabras clave? Seleccionar 4 las respuestas correctas

• Impresiones
• Visibilidad
• Alcance
• CTR (Click through rate)
• CVR (Conversion rate)
• Ingresos
• CPM (Costo por mil impresiones)

¿Cuánto paga un anunciante que gana una subasta?

• Lo que haya definido en el CPC máximo
• Lo mínimo necesario para ganarle al competidor más cercano
• El precio fijo estipulado por Brand Ads

En la selección personalizada de anuncios, es posible elegir hasta 10 productos diferentes aunque solamente se muestran 3 a la vez. ¿Por qué?

• Porque varían los productos que se muestran según cómo se desempeñan los anuncios
• Para que haya productos de reserva si alguno se queda sin stock
• Por si baja la calificación de algún producto

Si una persona hace clic en un anuncio el día 1 y compra el producto el día 16, esa venta y los ingresos generados se atribuyen a ese anuncio dentro de una campaña.

• Verdadero
• Falso

¿Qué beneficios obtiene un anunciante si opta por la segmentación personalizada? Seleccionar 2 las respuestas correctas

• Palabras clave
• CPC máximo
• Presupuesto diario

¿Qué sucede si una campaña contiene solamente tres anuncios y uno de ellos se queda sin stock?

• El creativo se muestra con los dos anuncios restantes
• El creativo se muestra sin modificaciones
• El creativo deja de mostrarse por completo

¿Qué ocurre con el anuncio de Brand Ads cuando un comprador de Mercado Libre realiza una búsqueda y luego aplica un filtro de marca?

• Se muestra Brand Ads únicamente con productos que pertenezcan a esa marca
• Se muestra Brand Ads con cualquier producto que tenga stock disponible, sin considerar la marca
• Se muestra Brand Ads siempre que exista al menos un producto que se corresponda con esa marca
• No se muestra Brand Ads

¿Qué acciones podrías tomar para optimizar tus campañas? Seleccionar 4 las respuestas correctas

• Cambiar el destino del anuncio
• Aumentar el valor máximo de CPC para obtener más impresiones
• Elegir los productos que tienen mejor performance dentro de la tienda oficial del anunciante
• Buscar capturar la atención del usuario con mensaje a comunicar llamativo
• Enfocar en palabras claves de mejor performance

La lista de palabras clave de una campaña, junto con sus métricas de desempeño, se encuentra en la pantalla de resultados de Brand Ads.

• Verdadero
• Falso

¿Cuáles de las siguientes alternativas corresponden a palabras claves que un anunciante de celulares podría usar para segmentar en Brand Ads? Seleccionar 3 las respuestas correctas

• Celular
• Celular 128gb
• Celular negro con cámara
• Celular/128gb/GPS/cámara
• Celular-128gb
• Celular con 128gb de memoria y cámara de fotos

¿Qué tipo o tipos de concordancia usa Brand Ads para relacionar las palabras claves con las búsquedas de las personas usuarias?

• Concordancia por frase
• Concordancia exacta
• Concordancia amplia

¿Qué se puede hacer para identificar y analizar las palabras clave más buscadas de todas las campañas en un período determinado?

• Revisar el gráfico de métricas de campaña
• Crear un reporte de palabras clave
• Consultar las métricas por palabras clave

¿Cuáles de las siguientes variables ayudan a aumentar el Ad-Score? Seleccionar 5 las respuestas correctas

• Calidad de las imágenes de los productos
• Reputación del vendedor
• Facilidades de entrega
• Cantidad de preguntas en una publicación
• Precio competitivo
• Relación entre el producto y la búsqueda del usuario

Los anuncios de Brand Ads se muestran con la leyenda “Promocionado”.

• Verdadero
• Falso

De un grupo de anunciantes que participan en una subasta de Brand Ads, ¿cuál gana?

• Quien tiene el Ad rank más alto
• Quien tiene el Ad score más alto
• Quien haya establecido el CPC más alto

¿En qué posición se muestra un anuncio de Brand Ads dentro de los resultados de búsqueda?

• Posición 0
• Posición 1
• Posición 2

No es posible previsualizar cómo se mostrará un anuncio hasta que es aprobado.

• Verdadero
• Falso

¿Cuáles de las siguientes son métricas de Brand Ads? Seleccionar 4 las respuestas correctas

• CPC (Costo por clic)
• CPM (Costo por mil impresiones)
• CTR (Click-through rate)
• ROAS (Return on Advertising Spend)
• Ventas por publicidad
• Ingresos

La aprobación de un creativo generado es automática e inmediata.

• Verdadero
• Falso

¿Cuál de los siguientes gráficos muestra el rendimiento consolidado de todos los anuncios de Brand Ads?

• Gráfico de métricas principales
• Gráfico de métricas por campaña
• Gráfico de métricas por palabra clave

La URL de destino seleccionada determina los productos disponibles para la campaña.

• Verdadero
• Falso

¿Quién construye los anuncios de Brand Ads?

• Lo hace cada anunciante, definiendo su mensaje a comunicar y estrategia de selección de productos y segmentación
• Lo hace la plataforma automáticamente, según la inversión definida y los productos del anunciante
• Lo hace un ejecutivo de cuentas de Mercado Libre

¿Cuál de estas palabras clave es más adecuada para lograr una concordancia amplia?

• ventilador
• ventilador de pie
• ventilador industrial
• ventiladores nuevos

¿Cuál es el período máximo en que se pueden revisar las métricas de una cuenta, campaña o palabra clave?

• Hasta 15 días
• Hasta 30 días
• Hasta 60 días
• Hasta 90 días

Al igual que en Product Ads, los anuncios de Brand Ads se muestran en la página de producto.

• Verdadero
• Falso

Brand Ads está disponible para cualquier anunciante que se encuentre en el ecosistema de Mercado Libre.

• Verdadero
• Falso

¿Cómo se atribuyen las ventas por publicidad y los ingresos en Brand Ads?

• Por inversión
• Por impresión
• Por clic

¿Qué alternativas de segmentación permite Brand Ads? Seleccionar 2 las respuestas correctas

• Seleccionar una audiencia manualmente
• Elegir manualmente las palabras clave de búsqueda con las que quieres asociar el anuncio
• Configurar las audiencias de forma automática
• Dejar que la plataforma elija las palabras clave automáticamente

¿Qué indica el Ad rank?

• La probabilidad de conversión que tiene un anuncio, según la inversión y los clics
• El puntaje del anunciante al momento de participar en una subasta, según el Ad Score y el CPC ofertado
• El porcentaje de contribución marginal que brinda un anuncio, según el ACOS y los costos

¿Cuáles de los siguientes parámetros se pueden editar después de haber creado una campaña en Brand Ads? Seleccionar 3 las respuestas correctas

• Presupuesto diario
• Título del creativo
• Tipo de segmentación
• Destino del anuncio
• CPC máximo
• Tipo de selección de productos

Brand Ads permite configurar un CPC máximo para maximizar el rendimiento del presupuesto según los objetivos.

• Verdadero
• Falso

En Brand Ads, cada anunciante puede definir el ACOS (costo publicitario de ventas) Objetivo para cada campaña por separado.

• Verdadero
• Falso

¿Cuál es el objetivo principal de crear audiencias personalizadas en Display & Video Ads?

• Garantizar un buen CTR con un presupuesto reducido de publicidad
• Segmentar personas usando criterios mucho más específicos y adecuados a lo que busca el anunciante
• Realizar una segmentación basada en características demográficas
• Optimizar la inversión diaria en publicidad según el objetivo de la campaña

¿Cuál es la diferencia principal entre los enfoques de audiencias amplias y específicas al crear una audiencia objetivo para una campaña publicitaria?

• Las audiencias amplias son más baratas que las audiencias específicas
• Las audiencias específicas son más grandes que las audiencias amplias
• Las audiencias amplias son preferibles para las campañas de la parte alta del funnel (Awareness), mientras que las audiencias específicas son más útiles para las campañas de Conversion.
• Ambos enfoques son igualmente efectivos para cumplir con el presupuesto de la campaña

¿Cuáles son las dos opciones de negociación que ofrece Display & Video Ads a los anunciantes?

• Directa (Garantizada) y programática
• Privada y programática
• Programática y por subasta

En la etapa de Consideration del embudo de ventas, ¿qué objetivo se recomienda buscar para una campaña?

• Intención de compra: “Quiero generar la mayor cantidad posible de ventas”
• Visibilidad: “Quiero mostrar mis anuncios a la mayor cantidad de clientes posibles”
• Engagement: “Quiero que la mayor cantidad de clientes posibles visiten las páginas de mis productos”

En la etapa de Awareness del embudo de ventas, ¿qué objetivo se recomienda buscar para una campaña?

• Intención de compra: “Quiero generar la mayor cantidad posible de ventas”
• Visibilidad: “Quiero mostrar mis anuncios a la mayor cantidad de clientes posibles”
• Engagement: “Quiero que la mayor cantidad de clientes posibles visiten las páginas de mis productos”

Para definir diferentes tácticas de comunicación siguiendo un mismo objetivo, ¿qué es conveniente hacer?

• Crear distintos line items dentro de una campaña para dar mayor flexibilidad a los esfuerzos publicitarios
• Activar distintas campañas con diferentes presupuestos máximos para ampliar el alcance de los anuncios
• Generar una variedad de creativos para aumentar el interés en distintas audiencias

¿Cuáles de las siguientes ubicaciones son placements de Display & Video Ads? Seleccionar 5 las respuestas correctas

• Resultados de búsqueda de Mercado Libre
• Páginas de Producto
• Tiendas de Mercado Shops
• Home de Mercado Libre
• Home de Mercado Pago
• Carrito de compras
• Página de confirmación de pagos de Mercado Pago

¿Qué estrategia de campaña es más útil para llegar a personas usuarias que hicieron una búsqueda de producto y están comparando distintas opciones?

• Consideration
• Conversion
• Awareness

¿Cuáles de las siguientes NO SON tipos de audiencias personalizadas de Display & Video Ads? Seleccionar 2 las respuestas correctas

• Compras en una tienda física
• Búsqueda de palabras clave
• Interacciones con una marca
• Interacciones con producto
• Interacciones con campañas de publicidad
• Interacciones con una tienda oficial
• Recargas de celular

¿Cuál de las siguientes afirmaciones describe mejor el funcionamiento del ritmo inteligente en una campaña publicitaria?

• El ritmo inteligente mantiene un gasto constante todos los días, independientemente de la demanda y del tráfico
• El ritmo inteligente reduce el gasto en los días de mayor tráfico y aumenta la frecuencia cuando la demanda disminuye
• El ritmo inteligente solo ajusta el gasto una vez a la semana, sin tener en cuenta el tráfico diario ni la demanda
• El ritmo inteligente optimiza el gasto en los días de mayor tráfico y reduce la frecuencia cuando la demanda disminuye. Además, ajusta el gasto diariamente para no dejar pasar oportunidades de mostrar anuncios relevantes para los objetivos de campaña

¿Qué significa que una audiencia se construya con data propia?

• Que está segmentada automáticamente por Mercado Libre según criterios generales
• Que se puede segmentar a partir de los datos que generan las personas usuarias al navegar en los sitios de Mercado Libre o hacer transacciones con Mercado Pago
• Que es un grupo segmentado por partners estratégicos del ecosistema de Mercado Libre

Dentro de las opciones de audiencias personalizadas, es posible configurar que tus anuncios NO LLEGUEN a personas que cumplan determinadas características.

• Verdadero
• Falso

Un creativo solamente puede estar asociado a un único line item.

• Verdadero
• Falso

Las audiencias de Mercado Ads se generan a partir de datos obtenidos…

• Tomados del comportamiento de navegación y compra dentro de Mercado Libre y Mercado Pago
• Del comportamiento de navegación y compra dentro de Mercado Libre
• En consultas en redes sociales y motores de búsqueda

¿Qué significa que Display & Video Ads ofrece un “entorno seguro” a los anunciantes?

• Que aplica políticas de seguridad informática y privacidad de los datos del usuario (ISO 27.001, entre otras)
• Que la impresión de los anuncios está garantizada una vez que el anunciante gana la subasta
• Que garantiza que los anuncios se mostrarán en espacios que no afecten la reputación de las marcas

En la etapa de Conversion del embudo de ventas, ¿qué objetivo se recomienda buscar para una campaña?

• Intención de compra: “Quiero generar la mayor cantidad posible de ventas”
• Visibilidad: “Quiero mostrar mis anuncios a la mayor cantidad de clientes posibles”
• Engagement: “Quiero que la mayor cantidad de clientes posibles visiten las páginas de mis productos”

¿Qué es el Real Time Bidding?

• Un sistema automatizado de subastas para la compra programática de anuncios publicitarios
• Un método de compra que garantiza la asignación de espacios publicitarios dentro de Mercado Libre
• Una forma de pagar compras en Mercado Libre

¿Qué tipos de line ítems se pueden crear en Display & Video Ads? Seleccionar 3 las respuestas correctas

• Display
• Video
• Social
• Search

Jorge tiene una tienda de calzado en Mercado Libre y quiere mostrar anuncios a personas que hayan visto zapatos para hombres en las últimas dos semanas. ¿Qué sería más conveniente hacer en su caso?

• Configurar la audiencia por demografía
• Crear una audiencia por marca de zapatos
• Permitir que el algoritmo de Display & Video Ads establezca la audiencia
• Segmentar su audiencia por interacción con productos relacionados

¿Cuáles de las siguientes características corresponden a la compra programática? Seleccionar 3 las respuestas correctas

• Permite reducir el tiempo invertido en negociaciones entre anunciantes y representantes comerciales
• Utiliza procesos manuales facilitados por negociaciones y obliga a los anunciantes a comprar inventario por cada sitio web
• Permite optimizar el presupuesto de las campañas
• Permite optimizar las campañas publicitarias solo una vez que hayan finalizado
• Permite segmentar con mayor nivel de detalle y mejora la relevancia de los anuncios que se muestran

¿Cuál de las siguientes características describe a Display & Video Ads?

• Permite comprar anuncios que se muestran en los resultados de búsqueda de Mercado Libre
• Permite comprar en forma automática y en tiempo real espacios publicitarios dentro de ubicaciones específicas del sitio de Mercado Libre
• Permite comprar anuncios de email marketing que se muestran a usuarios de Mercado Libre

¿Cuáles de las siguientes son audiencias de catálogo de Display & Video Ads? Seleccionar 4 las respuestas correctas

• In market
• Establecimientos físicos
• Navegador
• Sistema operativo
• Recarga de celular
• Género
• Estilo de vida

Analiza el siguiente recorrido de compra y responde: Día 1: Una persona usuaria entra a la web de Mercado Libre, ve un anuncio de una marca de licuadoras y abandona la página. Día 8: Ve otro anuncio de la misma marca, pero no hace clic. Día 16: Vuelve a Mercado Libre y compra una licuadora de la marca publicitada. Según el modelo de atribución de Display & Video Ads, ¿a qué evento se le atribuye la venta en este caso?

• A la impresión del primer día
• A la impresión del octavo día
• A la compra del último día

En un objetivo de Awareness, el límite máximo al objetivo de CPM (costo por mil impresiones) lo define la plataforma automáticamente según el presupuesto total que se estableció para la campaña.

• Verdadero
• Falso

Si un seller corre una campaña de Search (Product Ads) y otra de Display & Video Ads ambas con destino a su tienda oficial. ¿A qué solución se atribuye la conversión de un item de esta tienda?

• La conversión se atribuye a la última visualización de la campaña de Product Ads
• La conversión se atribuye al último clic de la campaña de Display & Video Ads
• A ambas campañas

¿Cuál de las siguientes afirmaciones describe mejor el funcionamiento del ritmo inteligente en una campaña publicitaria?

• El ritmo inteligente mantiene un gasto constante todos los días, independientemente de la demanda y del tráfico
• El ritmo inteligente reduce el gasto en los días de mayor tráfico y aumenta la frecuencia cuando la demanda disminuye
• El ritmo inteligente solo ajusta el gasto una vez a la semana, sin tener en cuenta el tráfico diario ni la demanda
• El ritmo inteligente optimiza el gasto en los días de mayor tráfico y reduce la frecuencia cuando la demanda disminuye. Además, ajusta el gasto diariamente para no dejar pasar oportunidades de mostrar anuncios relevantes para los objetivos de campaña

Luego de finalizada una campaña, no es posible contabilizar las conversiones que tuvo.

• Verdadero
• Falso

¿Cuál de las siguientes métricas está relacionada con el objetivo de Conversion?

• Alcance
• Impresiones
• Ventas

¿Para qué sirve definir un objetivo de rendimiento?

• Para ganar la subasta de los espacios publicitarios
• Para que el algoritmo optimice la campaña de la manera más eficiente posible
• Para que la conversión de los anuncios esté garantizada

Una persona usuaria que fue impactada por una campaña de Display & Video Ads y NO HIZO clic en sus anuncios adquiere uno de los productos promocionados. ¿Cuál de las siguientes afirmaciones es correcta?

• La conversión se atribuye al último anuncio (impresión) que haya impactado al usuario
• La conversión no se atribuye a ningún anuncio
• La conversión se atribuye a la última impresión vista de un anuncio que haya sucedido en los 14 días previos a la compra del producto
• La conversión se atribuye a la última impresión de un anuncio que haya sucedido en las 24 hs previas a la compra del producto
• La conversión se atribuye a la primera impresión de un anuncio que haya sido vista por el usuario en los 14 días previos a la compra del producto

En Display & Video Ads, las campañas programáticas que están activas NO BRINDAN la posibilidad de editar el presupuesto o modificar la fecha de finalización.

• Verdadero
• Falso

Si el presupuesto tuvo entrega insuficiente y la métrica principal resultó por debajo del objetivo configurado en la campaña, ¿qué acción tomará el algoritmo de optimización?

• Aumentará el precio de la puja con el objetivo de generar más oportunidades y cumplir con el presupuesto asignado
• Disminuirá el precio de la puja con el objetivo de comprar espacios a menor costo y reducir el resultado de la métrica principal
• No hará grandes cambios

Si el presupuesto se entrega correctamente y el CPA está debajo o igual al CPA objetivo, el algoritmo de optimización aumentará el precio de la puja con el objetivo de aumentar el gasto y ganar más oportunidades de impresión con el objetivo de mejorar aún más el rendimiento.

• Verdadero
• Falso

¿Qué problemas intenta resolver el Bidding Engine? Seleccionar 2 las respuestas correctas

• Intentar alcanzar los objetivos de rendimiento de la campaña de la manera más eficiente posible
• Alcanzar los objetivos de rendimiento aunque no se logre completar el presupuesto de las campañas
• Completar el presupuesto de la forma más rápida posible
• Mostrar la mayor cantidad de anuncios posible a los usuarios
• Completar el presupuesto de las campañas de manera inteligente durante todo el período de duración

La asignación del presupuesto para un line item es personalizable.

• Verdadero
• Falso

¿Cómo se distribuye el presupuesto de campaña con el ritmo de inversión inteligente?

• Según la disponibilidad del inventario, aumentando la entrega los días de mayor tráfico
• Equitativamente cada día, dividiendo lo que sobra entre los días restantes de campaña
• Dependiendo de la estrategia de campaña elegida, con mayor agresividad en las de Awareness y menor en las de Conversion

¿Cuál de las siguientes métricas está relacionada con el objetivo de Consideration?

• Clics
• CPA
• Inversión

Analiza el siguiente recorrido de compra y responde: Día 1: Una persona usuaria entra a la web de Mercado Libre y hace clic en un anuncio de una marca de celulares, pero no compra. Día 3: Ve otro anuncio de la misma marca, pero no hace clic. Día 5: Vuelve a Mercado Libre y compra un celular de la marca publicitada. Según el modelo de atribución de Display & Video Ads, ¿a qué evento se le atribuye la venta en este caso?

• Al clic del primer día
• A la impresión del tercer día
• A la compra del quinto día

¿Cómo afecta el ritmo de inversión al presupuesto de una campaña en Display & Video Ads?

• Determina la cantidad de presupuesto que se asigna a una campaña
• No tiene impacto en la distribución del presupuesto de una campaña
• Regula la velocidad con la que se consume el presupuesto diario de una campaña y puede implicar aumentos en los precios de oferta
• Solo se aplica en campañas de Awareness y no afecta las campañas de Consideration o Conversion

¿Cuál de las siguientes afirmaciones describe mejor el funcionamiento del ritmo acelerado en una campaña publicitaria?

• Con el ritmo acelerado, se distribuye el presupuesto de manera uniforme a lo largo de la campaña para asegurar una entrega constante
• Con el ritmo acelerado, se busca aprovechar todas las oportunidades de entrega según los objetivos de la campaña, priorizando el impacto sobre la fecha de finalización
• Con el ritmo acelerado, se disminuye el gasto en los días de menor tráfico y se aumenta cuando la demanda es alta
• Con el ritmo acelerado, se prioriza la fecha de finalización de la campaña sobre el impacto y las oportunidades de entrega

¿Cuál de las siguientes métricas está relacionada con el objetivo de Awareness?

• Clics
• Impresiones
• Ingresos