Archives for April 2023

Privacy for Agencies and Partners Certification Exam Answers 2026

• 50 questions in the exam.
• 80% is required to pass the exam

 

 

Questions:

 

Why is Smart Bidding a durable, privacy-safe solution?

• It’s an attribution model that values the downstream impact of generic keywords (automatically bids up generic keywords that drive a lot of brand conversions).
• It’s an analytics tool that uses dozens of signals from how users interact with your website. It also enables segmenting users into value segments more effectively than rules-based segmentation.
• It’s a creative practice that follows all the new best practices for improving ad creative, such as including setting rotation to optimize to conversion, adding all the relevant ad extensions.
• It’s a subset of automated bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction.

 

Which two key advertising use cases does the Privacy Sandbox support?

Select 2 Correct Responses

• Audience re-engagement
• Interest-based advertising
• Content personalization across all devices
• Seamless data-sharing with advertising brands

 

Which two Google tagging infrastructures help clients build durable first-party data?

Select 2 Correct Responses

• Consent Mode
• Engaged Conversions
• Site-wide tagging
• Google Firestack

 

When a subset of conversions can’t be tied to ad interactions, which of the following actions should a marketer take?

What step should a marketer take when they can’t tie a subset of conversions to ad interactions?

• Adjusting Smart Bidding campaigns daily to avoid waiting for the algorithm to learn and adjust
• Update Smart Bidding campaigns every day to avoid waiting for the algorithm to learn and adjust.
• Asking partners for help filling in the gaps using fingerprinting and alternative ID solutions
• Work with partners who might be able to fill the gaps using fingerprinting and alternative ID solutions.
• Using conversion modeling to get a more complete picture of advertising performance
• Use conversion modeling to get a more comprehensive picture of advertising performance.
• Avoiding buying impressions on browsers and device types for which the ability to measure is declining
• Avoid buying impressions on browsers or device types that make it harder to measure.

 

Your client has come to you for advice on optimizing for higher-value conversions.

Where would you recommend they start?

If a client is looking to optimize for higher-value conversions, where should they start?

• By assigning equal values to every conversion that occurs on their site
• By assigning equal values to every conversion that they see on their site
• By relying on Google’s machine learning to predict behavior
• By relying on Google’s machine learning to make predictions
• By using readily available values, or even static or proxy values, like average order value
• By using readily available values, or even static or proxy values, such as average order value
• By setting a Max CPC limit on the strategy to keep the cost of the campaign under control
• By setting a Max CPC limit on the strategy to ensure the cost of the campaign is under control

 

Which of the following is a key benefit of using Consent Mode?

What key benefit will your client get from using Consent Mode?

• Consent Mode creates an automated integration between the advertiser’s website and Google Analytics 4.
• They can create an automated integration between the advertiser’s website and Google Analytics 4.
• Consent Mode provides an option to adjust how Google tags behave based on the user’s cookie consent choices.
• They can adjust how Google tags behave based on the user’s cookie consent choices.
• Consent Mode makes it mandatory for users to accept third-party cookies tracking.
• They can require users to accept third-party cookies tracking.
• Consent Mode lets publishers offer more audience segments based on users’ consent.
• They can offer more audience segments based on user consent.

 

Which strategy is recommended to encourage as many site visitors as possible to share their email?

Which strategy can help encourage as many site visitors as possible to share their email?

• Use a single sign-on (SSO) tool like Google or Facebook Connect, which can increase the email sharing rate by 20%-40%.
• Using a single sign-on (SSO) tool, like Google or Facebook Connect, which can boost the email sharing rate by 20%-40%.
• Include an email collection pop-up feature to improve chances of email collection.
• Boosting the chances of email collection by adding an email collection pop-up feature.
• Adjust the landing page strategy and always place the email-sharing at the checkout page only.
• Adjusting the landing page strategy and including the email-sharing at the checkout page only.
• Prioritize more discounts through email, which increases the lifetime value (LTV).
• Increasing the lifetime value (LTV) by prioritizing more discounts through email.

 

How does optimized targeting support a cookieless world?

What makes optimized targeting a good fit for a cookieless world?

• It was designed to be implemented with Google Analytics 4, which is also well equipped for privacy-safe marketing strategies.
• Optimized targeting was designed to work with Google Analytics 4, which is also well equipped for privacy-safe marketing strategies.
• It relies on first-party data, Google audiences, and machine learning instead of third-party data.
• Optimized targeting relies on first-party data, Google audiences, and machine learning instead of third-party data.
• It permits third-party cookies without informing users, while using machine learning algorithms that ensure user privacy.
• Optimized targeting permits using third-party cookies without informing the users, while using machine learning algorithms that ensure user privacy
• It optimizes Display and Video campaigns to reach users who frequently accept being tracked through cookies across sites.
• Optimized targeting uses Display and Video campaigns to reach visitors who frequently accept being tracked through cookies across sites.

 

Your client comes to you for advice on improving their privacy-centric plans.

What two steps do you recommend they take?

Which two steps should they take to begin the process?

Select 2 Correct Responses

• Reach out to Google’s privacy specialist to request customized recommendations for their business.
• Speak to Google’s privacy specialist to get customized recommendations for their business.
• Set aside a budget to explore privacy-centric solutions to help prioritize it.
• Set aside a budget to explore privacy-centric solutions to ensure it becomes a priority.
• Take a wait-and-see approach before mapping out their privacy-centric plans.
• Take a wait-and-see approach before they make any privacy-centric plans.
• Develop strategies using the Build, Measure, Activate Framework and its privacy-centric solutions.
• Craft strategies using the Build, Measure, Activate Framework and its privacy-centric solutions.

 

Your client is looking for a way to compensate for conversion data loss.

What’s a short-term solution that can solve your customer’s attribution problem?

When it comes to compensating for conversion data loss, which of the following is a short-term solution that can solve an attribution problem?

• Use third-party identifiers to make up for any signal loss.
• Using third-party identifiers to make up for signal loss.
• Use Marketing Mix Modeling to gain more visibility into cross-channel investment.
• Using Marketing Mix Modeling to gain more visibility into cross-channel investment.
• Use enhanced conversions to decrease observable data.
• Using enhanced conversions to reduce observable data.
• Use the Google Analytics 4 Assisted Conversions Report to adjust weights of their attribution model.
• Using the Google Analytics 4 Assisted Conversions Report to adjust their attribution model weights.

 

Which API from the Privacy Sandbox can help advertisers serve relevant messages to prospective customers without using third-party cookies?

Which API from the Privacy Sandbox would you recommend they use to reach their goal?

• Fraud tokens
• Measurement API
• Topics
• FLEDGE

 

What two key benefits of machine learning support a privacy landscape?

Select 2 Correct Responses

• Track performance when the path between ad interactions and conversions is unclear.
• Develop robust, data-based 1:1 user insights profiles to help boost engagement with users.
• Connect with qualified audiences, despite having limitations on some signals.
• Gather the first-party data resources that are used for marketing campaigns.

 

Why does Google continuously invest in the security of its consumer-facing products?

Google continuously invests in the security of its consumer-facing products.

What’s the top benefit for doing so?

• To collect data more easily through products
• It’s easier to collect data through products.
• To increase loading speed of the products
• It increases the loading speed of its products.
• To charge a premium for the products
• It allows Google to charge a premium for its products.
• To protect personal information and build user trust in products
• It protects personal information and builds user trust in products.

 

When an advertiser adds one of their users to the advertiser’s Customer Match list, what happens to that user data?

What happens to the user data when an advertiser adds one of their users to the advertiser’s Customer Match list?

• It makes the user’s data publicly available to all marketers.
• The user’s data becomes publicly available to all marketers.
• It adds the user’s data to additional Google products automatically.
• User data gets added to additional Google products automatically.
• It shares the user’s data with multiple publishers and platforms.
• User data gets shared with multiple publishers and platforms.
• It keeps the user’s data confidential and secure.
• The user’s data stays confidential and secure.

 

How does conversion modeling benefit a client’s business?

Which benefits does conversion modeling bring to a client’s business?

• Ensures the client’s measurement remains privacy-safe, while fueling more efficient campaign optimization and bidding.
• It helps the client’s measurement stay privacy-safe, while providing more efficient campaign optimization and bidding.
• Deprioritizes users who have a lower reported performance to ensure the campaign is optimized to strong performance.
• It deprioritizes users with a lower reported performance to optimize the campaign for strong performance.
• Helps clients learn from the models by reverse-engineering algorithms and building their own models.
• It helps clients learn from the models by reverse-engineering algorithms and building their own models.
• Helps marketers identify people who are similar to their converters, so they can reach the entire interest group.
• It helps marketers identify people who are similar to their converters so they can reach the entire interest group.

 

What’s a recommended way to build a privacy-safe, full-funnel marketing strategy?

Which of the following is considered a best practice for building a privacy-safe, full-funnel marketing strategy?

• Create an efficient set of bottom-of-the-funnel tactics to maximize ROAS.
• You should create an efficient set of bottom-of-the-funnel tactics to maximize ROAS.
• Start with a few mid-funnel tactics that will lead users to the lower funnel.
• You should start with a few mid-funnel tactics that will lead users to the lower funnel.
• Build a full-funnel strategy as recommended, then pare it down by removing the most inefficient tactics.
• You should build a full-funnel strategy, then pare it down by removing the most inefficient tactics.
• Create a hypothesis strategy that will activate the tactics no matter which funnel you start from.
• You should create a hypothesis strategy that will activate the tactics no matter which funnel you start from.

 

Which two Google tagging infrastructures help clients build durable first-party data?

Your client wants to start collecting first-party data.

Which two Google tagging infrastructures can help them build durable first-party data?

Select 2 Correct Responses

• Consent Mode
• Engaged Conversions
• Site-wide tagging
• Google Firestack
• Firestack

 

What does the Privacy Sandbox seek to achieve?

Which of the following statements about Privacy Sandbox is true?

• It aims to re-create third-party cookie tracking methods.
• The Privacy Sandbox proposes to re-create third-party cookie tracking methods.
• It aims to keep the status quo, but with more control to opt out.
• The Privacy Sandbox aims to maintain the status quo, but with greater control to opt out.
• It aims to provide new technology to support key ads use cases, while maintaining privacy.
• The Privacy Sandbox proposes new technology to support key ads use cases and maintain privacy.
• It aims to use anonymized PII to target and measure user activity.
• The Privacy Sandbox aims to use anonymized PII to target and measure user activity.

 

Your client wants to learn more about how Consent Mode can help their business.
Which feature of Consent Mode should you highlight for them?

Your client wants your advice on whether Consent Mode can help their business.

Which Consent Mode feature should you tell them about?

• It allows for customization to align with their country’s regulatory needs.
• Consent Mode can be customized based on their country’s regulatory requirements.
• It helps recover impression-to-conversion journeys lost through user consent.
• Consent Mode recovers impression-to-conversion journeys lost through user consent.
• It retrieves conversion data at an individual user level.
• Consent Mode recovers conversion data at an individual user level.
• It aligns the tags’ behavior based on users’ consent choices.
• Consent Mode adjusts tags’ behavior based on users’ consent choices.

 

What’s one way that an eCommerce client can use Smart Bidding?

What’s a best practice for an eCommerce client using Smart Bidding?

• The client should start with manual bidding first, so Smart Bidding has more data to build on.
• The client should start with manual bidding first to give Smart Bidding more data to build on.
• The client should focus on lead-generating strategies to drive a maximum number of conversions.
• The client should focus on lead-generating strategies to drive the maximum number of conversions.
• The client should disregard any first-person data and let machine learning do the heavy lifting.
• The client should disregard first-person data and let machine learning do all the work.
• The client should use business data such as profit margin to optimize to profit vs. revenue.
• The client should use business data, like profit margin, to optimize to profit vs. revenue.

 

A customer is looking to test cookieless geo-experiments.

What’s an advantage of doing this?

What’s an advantage of testing cookieless geo-experiments?

• It’s easy for customers to implement and execute.
• It can be easily implemented and executed.
• It requires the use of user-level data for experimentation.
• It requires using user-level data for experimentation.
• It doesn’t rely on the use of cross-site tracking for data.
• It doesn’t rely on using cross-site tracking for data.
• It’s a good fit for most clients looking to get quick results.
• It’s a good fit for most clients seeking quick results.

 

When advertisers want to model user journeys without observable data, which tool within Google Analytics 4 can help them do that?

What tool within Google Analytics 4 enables advertisers to model user journeys in the absence of observed data?

When advertisers don’t have observable data, which of the following tools within Google Analytics 4 allows them to model user journeys?

• Google Tag Manager
• Enhanced conversions
• Private mode
• Consent Mode

 

Your client isn’t convinced that third-party cookies will be deprecated.
What should you say to convince your client otherwise?

Your client believes that third-party cookies aren’t actually going away.

What should you say to convince your client otherwise?

• Chrome is committed to withdrawing support for third-party cookies, and most browsers already restrict and block them.
• Chrome is committed to withdrawing support for third-party cookies like other browsers have done.
• Data has shown that third-party cookies are no longer effective in capturing real user data.
• Presently, data proves third-party cookies aren’t effective in capturing real user data.
• Third-party cookies will be staying; but to get ahead, clients should be innovative and look toward first-party data development.
• Although third-party cookies are staying, clients can get ahead by being innovative and developing first-party data.
• First-party data is equally as cost-efficient and simple to implement as cookie-based advertising.
• First-party data is as cost-efficient and simple to implement as cookie-based advertising.

 

How do Google’s user privacy solutions help deliver value to advertisers?

In what way do Google’s user privacy solutions benefit advertisers?

• By allowing brands to know which users consented to sharing their personal data with them
• They allow brands to know which users consented to sharing their personal data with them.
• By instantly providing brands access to users’ personal data to drive incremental revenue
• They allow brands to instantly connect with users and their personal data to drive revenue.
• By building user trust in brands, which influences users’ willingness to share their data and purchase from the brand
• They build user trust in brands, which can make users more willing to share their data and purchase from the brand.
• By allowing brands to retarget individual users with personalized messages on a 1:1 level
• They give brands access to retarget users through personalized 1:1 messaging.

 

What’s a requirement for using enhanced conversions?

Using enhanced conversions requires which of the following circumstances?

Which of the following is a condition required for enhanced conversions usage?

• Using Google Display Ads or Display & Video 360 (DV360) as the main buy-side platform
• Use Google Display Ads or Display & Video 360 (DV360) as the main ads buying platform.
• Using sitewide tagging with Google Tag Manager or a recognized third-party solution
• Sitewide tagging with Google Tag Manager or a recognized third-party solution
• Using email addresses and mobile numbers to match with Google logged-in data
• Must have email addresses and mobile numbers to match with Google logged-in data
• Using Google Ads Conversion tracking as your conversion source
• Google Ads Conversion tracking as your conversion source

 

What feature makes Google machine learning modeling different from other privacy-forward proposals?

• Data from Google’s machine learning can be exported from the platforms and used to gather insights for marketing teams.
• Google’s Display and Video campaigns use data from competitors’ channels and placements to give algorithms enough information to perform well.
• Google’s signed-in user base lets their models continue functioning independently of cookies and other identifiers.
• Google’s machine learning can use inputs from third-party cookies even though they’re deprecated when users accept the cookies of a certain site.

 

Your client wants to know more about Google’s Privacy Sandbox.

Which of the following accurately reflects the proposed solutions that you would share with them?

What are the proposed solutions from Google’s Privacy Sandbox?

Which of the following is true of the proposed solutions from Google’s Privacy Sandbox?

• Businesses gain the ability to store third-party cookie information and reach individual users.
• Allow businesses the ability to store third-party cookie information and reach users on an individual basis
• It stores third-party cookie information and reach users on an individual basis
• Businesses can limit tracking for individuals while supporting an open internet ecosystem.
• Limit tracking of individuals while supporting an open internet ecosystem
• It limits tracking of individuals while supporting an open internet ecosystem
• Businesses can maximize both first-party and third-party cookie data while remaining compliant.
• Allow businesses to maximize both first-party and third-party cookie data while remaining compliant
• It maximizes both first-party and third-party cookie data while remaining compliant
• Businesses that advertise solely on the web gain privacy-preserving technologies.
• Provide privacy-preserving technologies for only web-based advertisers
• It offers privacy-preserving technologies only to web-based advertisers

 

What’s an effective way to expand your advertising strategy, while staying privacy-safe?

What’s a recommended way to broaden your advertising strategy in a privacy-safe way?

Which of the following is an effective way to broaden your advertising strategy in a privacy-safe way?

• Advertising to users who are similar to your current high-LTV customers
• By advertising to users similar to your current high-LTV customers
• Advertising to users similar to your current high-LTV customers
• Advertising to users on Display and YouTube who are randomly searching for keywords
• By advertising to users on Display and YouTube randomly searching for keywords
• Advertising to users on Display and YouTube randomly searching for keywords
• Advertising to users who appear to be in market for your competitors’ products
• By advertising to users who are in market for your competitors’ products
• Advertising to users who are in market for your competitors’ products
• Advertising to users who were created manually based on marketing strategy segmentation
• By advertising to users created manually based on marketing strategy segmentation
• Advertising to users created manually based on marketing strategy segmentation

 

How does optimized targeting identify new, high-performing audiences?

How does optimized targeting find new, high-performing audiences?

• It optimizes some of the campaign settings — such as geo and language — to expand the reach to a broader audience.
• It changes some of the campaign settings like geo and language to offer a wider targeting for the audience.
• It uses Customer Match audiences from other accounts in the same category of the client and applies that information to find new users.
• It uses Customer Match audiences from other accounts in the same category of the client, leveraging that information to find new users.
• It builds from existing targeting inputs, including the client’s first-party data, while being powered by privacy-forward machine learning models.
• It builds off of existing targeting inputs, including the client’s first-party data, while being powered by privacy-forward machine learning models.
• It scrapes the client’s landing page using an algorithm to find keywords that improve the quality score of the bid.
• It uses algorithms that collect data from the landing page of the client to find keywords that improve the quality score of the bid.

 

What’s a main benefit of linking Google Analytics and Google Ads?

Your client wonders what they’ll get out of linking Google Analytics and Google Ads.

What main benefit would you share with them to show the value of doing so?

• You can capture user information built on third-party cookies that would otherwise be inaccessible.
• They can capture user information built on third-party cookies that otherwise couldn’t be accessed.
• You can increase the profit margin of the customer by looking at Analytics’ recommended target ROAS for each campaign.
• They can increase the customer’s profit margin by looking at Analytics’ recommended target ROAS for each campaign.
• You can use the event data you capture for app install and conversion tracking.
• They can use the event data captured for app install and conversion tracking.
• You can download unified reports of Analytics and Ads data that can be integrated in the customer’s CRM.
• They can download unified reports of Analytics and Ads data that can be integrated in the customer’s CRM.

 

If you want to drive performance in a privacy-safe way, how can Smart Bidding help?

What factors allow Smart Bidding to drive performance in a privacy-safe way?

How does Smart Bidding drive performance in a privacy-safe way?

• By improving the reach of Display, Video, YouTube, and Gmail campaigns so clients can tap new audience lists across channels.
• Smart Bidding improves the reach of Display, Video, YouTube, and Gmail campaigns so clients can tap new audience lists across channels
• It improves the reach of Display, Video, YouTube, and Gmail campaigns so clients can tap new audience lists across channels.
• By delivering maximum performance against a client’s goals by filling gaps in measurement with third-party cookies and pixels.
• Smart Bidding delivers maximum performance against a client’s goals by filling gaps in measurement with third-party cookies and pixels.
• It delivers maximum performance against a client’s goals by filling in any gaps in measurement with third-party cookies and pixels.
• By allowing clients to reach new consumers using auto-generated Similar Audience lists that they can export to third-party exchanges.
• Smart Bidding helps clients reach new consumers using auto-generated Similar Audience lists that they can export to third-party exchanges.
• It allows clients to reach new consumers using auto-generated Similar Audience lists that they can export to third-party exchanges.
• By using a client’s account conversion data along with billions of signal combinations to set precise bids in each auction.
• Smart Bidding uses a client’s account conversion data along with billions of signal combinations to set precise bids in each auction.
• It uses a client’s account conversion data along with billions of signal combinations to set precise bids in each auction.

 

How can Smart Bidding support a client’s goal to optimize profit rather than revenue?

How can Smart Bidding support a business goal to optimize profit rather than revenue?

• Smart Bidding helps clients attribute more observed conversions to their digital campaigns.
• It can help clients attribute more observed conversions to their digital campaigns.
• Smart Bidding helps eCommerce clients deliver the right creative, at the right time, to the right person.
• It can help eCommerce clients deliver the right creative, at the right time, to the right person.
• Smart Bidding helps clients use business data instead of the transaction value to optimize for better returns.
• It helps clients use business data instead of the transaction value to optimize for better returns.
• Smart Bidding can be used for Display, Video, YouTube, and Gmail, to allow for optimization across channels.
• It’s available for Display, Video, YouTube, and Gmail, for optimization across channels.

 

Your client would like to improve their marketing strategy with privacy-centric solutions.

If a client wants to enhance their marketing strategy, which three durable solutions can they adopt today to start that process?

Your client wants to start rolling out durable solutions that can support their marketing strategy.

Which three solutions can they adopt today?

• Enhanced conversions, Google Firestack, and Consent Mode
• Universal Analytics, enhanced conversions, and Consent Mode
• Google Analytics 4, enhanced conversions, and Consent Mode
• Universal Analytics, Google Firestack, and Consent Mode

 

What’s a recommended way for your client to start getting ahead of privacy changes that will have an impact on how they collect data?

Your client’s getting ready to launch their privacy strategy, but still need to address ongoing privacy changes that will affect how they collect data.

What action can they take starting now?

• Activate their data using complex manual systems, like network-based remarketing.
• Use complex manual systems, such as network-based remarketing, to activate their data.
• Adopt tools for tracking app-to-web behavior across all OS devices.
• Launch a program that tracks app-to-web behavior across all OS devices.
• Start developing robust third-party inventories with key ad network partners.
• Develop comprehensive third-party inventories with key ad network partners.
• Reduce data loss by measuring data accurately through enhanced conversions.
• Use enhanced conversions to measure data accurately and mitigate data loss.

 

Why would someone use Google Analytics for Firebase instead of Google Analytics 4, even though both experiences are powered by the same SDK?

Why might some people continue to use Google Analytics for Firebase instead of Google Analytics 4, despite both using the same SDK?

• Some app developers continue to use Google Analytics for Firebase because it’s app-focused and it eases most of the deep-linking processes.
• App developers might continue to use Google Analytics for Firebase because it’s app-focused and it eases most of the deep-linking processes.
• Unlike Google Analytics 4, Google Analytics for Firebase is compliant with privacy regulations specific to app developers, making it a more useful platform in certain cases.
• Unlike Google Analytics 4, Google Analytics for Firebase is compliant with privacy regulations specific to app developers, making it a more useful platform in some cases.
• Some marketers working with clients whose consumers are Android device users might prefer Google Analytics for Firebase over Google Analytics 4.
• Marketers might prefer to use Google Analytics for Firebase if they’re working with clients whose consumers are Android device users.
• Analysts prefer using Google Analytics for Firebase due to its reporting tools and better UI, even though the same SDK powers both experiences.
• Even though the same SDK powers both experiences, analysts prefer to use Google Analytics for Firebase due to its reporting tools and better UI.

 

Which of the following is true of conversion modeling?

Which of the following is a key benefit of conversion modeling?

• Conversion modeling doesn’t need to adapt to address user behaviors because its measurement approach is one-size-fits-all.
• Conversion modeling uses a one-size-fits-all measurement approach that doesn’t need to adapt to address user behaviors.
• By using conversion modeling, campaigns and bidding strategies are better optimized, which gives better campaign results.
• Conversion modeling better optimizes campaigns and bidding strategies, leading to better campaign results.
• Conversion modeling ensures your clients’ measurement will no longer be required to remain privacy-safe.
• Conversion modeling makes sure your clients’ measurement no longer needs to be privacy-safe.
• Conversion modeling helps advertisers quantify the impact of their marketing efforts when a subset of conversions can easily be tied to ad interactions.
• Conversion modeling lets advertisers quantify the impact of marketing efforts when a subset of conversions can easily be tied to ad interactions.

 

A customer wants to try a new privacy-centric media strategy and is looking for a way to test effectiveness.

Which test would help them accomplish this?

• Test the new media strategy using the Holdback treatment group while keeping the control group the same.
• Test the new media strategy using the 5% Treatment to test gradual budget increments in the new media strategy while keeping the control group the same.
• Test the new media strategy using Go-dark with the budget of the new media strategy treatment group while keeping the control group the same.
• Test the new media strategy using the heavy-up treatment group to increase the budget of the new media strategy while keeping the control group the same.

 

How does the advertiser identity verification program benefit users?

What benefit do users get from the advertiser identity verification program?

• They can give consent for data collection to the advertiser.
• The ability to give consent for data collection to the advertiser
• They can access advertiser reviews from the ad.
• The ability to access advertiser reviews from the ad
• They can see who’s responsible for the ads they are shown.
• The ability to see who’s responsible for the ads they are shown.
• They can contact the advertiser directly.
• The ability to contact the advertiser directly

 

What’s an example of Customer Match driving personalized, high-performance campaigns?

In which way does Customer Match drive personalized, high-performance campaigns?

• Reaching online and offline users with personalized offers by maximizing uploaded third-party data.
• It reaches online and offline users with personalized offers by maximizing uploaded third-party data.
• Reaching users who haven’t shown interest in your products and don’t want to be targeted.
• It reaches users who haven’t shown interest in your products and don’t want to be targeted.
• Reaching users who haven’t interacted with your website with personalized messaging to expand your audience size.
• It reaches users who haven’t interacted with your website with personalized messaging to expand your audience size.
• Seeking out your most loyal customers and generating more sales by reaching these users with personalized offers.
• It seeks out your most loyal customers and generates more sales by providing these users with personalized offers.

 

Why are traditional methods of tracking becoming less reliable?

• Conversion window times have slowly increased over time, sometimes as long as 60 days.
• Users are less likely to use their digital devices due to the rise of ad blockers.
• Browsers such as Safari are increasing the ability for advertisers to use third-party cookies to track conversions.
• Increasing privacy regulations and technological changes will limit using user data for measurement.

 

The Privacy Sandbox supports which two key advertising use cases?

Select 2 Correct Responses

• Re-engaging audiences
• Interest-based advertising
• Content personalization on all devices
• Seamless data-sharing with advertising brands

 

What’s true of the Google Analytics 4 data deletion feature?

What does the new data deletion feature offer businesses in Google Analytics 4?

• You can remove an individual user’s data or specific fields within a Google Analytics 4 property.
• It has the option to remove an individual user’s data or specific fields within a Google Analytics 4 property.
• You can submit a request to delete individual user data to be completed within 2-3 business days.
• It allows businesses the ability to submit a request to delete individual user data and be completed within 2-3 business days.
• You can reject or approve a request from a user to delete their information from your database.
• It has the option to reject or approve the request from a user to delete their information from their database.
• You can delete negative reviews about your business within Google.
• It offers the ability to delete negative reviews about their business within Google.

 

To measure campaign performance without third-party cookies, which Privacy Sandbox API should be used?

Which Privacy Sandbox API will support measuring campaign performance without third-party cookies?

• FLOC
• Attribution Reporting API
• Topics
• FLEDGE

 

An advertiser would like to continue serving relevant messages to prospective customers without using third-party cookies.

Which campaign type can help unite all non-keyword related Google advertising into one automated cross-product?

To unite all non-keyword related Google advertising into one automated cross-product, which campaign type should be used?

• Performance Max Campaigns to combine the best-in-class automation technologies across bidding, targeting, creatives, and attribution to drive growth in conversions and value
• Use Performance Max Campaigns to combine best-in-class automation technologies across bidding, targeting, creatives, and attribution to help drive growth in conversions and value.
• App Campaigns for driving consumers to download, take certain actions, or increase their use of an app at the target cost per download/action or target ROAS
• Use App Campaigns to drive consumers to download, take certain actions, or increase their app use at the target cost per download/action or the target ROAS.
• Video Action Campaigns to help drive more conversions from YouTube
• Use Video Action Campaigns to drive more conversions from YouTube.
• Smart Shopping Campaigns for driving eCommerce revenues at the target ROAS
• Use Smart Shopping Campaigns to drive eCommerce revenues at the target ROAS.

 

Since 2017, the ads ecosystem has seen an increased need for machine learning due to which of the following reasons?

Why has the ads ecosystem seen an increased need for machine learning?

• In recent years, data scientists began driving machine learning projects and efforts forward.
• Data scientists began driving machine learning projects and efforts forward.
• Chrome announced its intent to phase out first- and third-party cookies as soon as an alternative is available.
• Chrome announced the phasing out of first- and third-party cookies as soon as an alternative is available.
• Increasing user expectations, privacy regulation, and technology changes have impacted campaign measurability.
• Increasing user expectations, privacy regulation, and technology changes have affected campaign measurability.
• Marketers began using machine learning to find patterns to predict behavior and to quickly optimize.
• Marketers began using machine learning to identify patterns to predict behavior and to quickly optimize.

 

What will allow Smart Bidding to remain effective after third-party cookies are deprecated?

What makes Smart Bidding a durable solution that can continue to be effective after the deprecation of third-party cookies?

• It will continue to be a durable solution given its reliance on first-party cookies.
• Because it relies upon first-party cookies.
• It will remain durable since it’s fueled by combining clients’ conversion data with Google’s machine learning.
• It’s fueled by combining clients’ conversion data with Google’s machine learning.
• It will remain durable because clients will rely on third-party media platforms for bidding.
• Because clients will rely on third-party media platforms for bidding.
• It will continue to be a durable solution because of its reliance on the UID 2.0 solution.
• It relies upon the UID 2.0 solution.

 

Which advice should you give to a customer who wants to invest in a durable first-party data strategy?

Your customer is looking to invest in a durable first-party data strategy. What advice should you give to them?

• They should consider capturing device IDs to mitigate any signal loss from third-party cookies.
• Start capturing device IDs to reduce any signal loss from third-party cookies.
• They should consider investing more in third-party data to round out their first-party data strategy.
• Increase the budget for third-party data gathering to complement their current first-party datasets.
• They should consider changing landing page strategy and moving email sharing forward to get a higher percentage of emails.
• Revamp the landing page strategy and move email sharing forward to get a higher percentage of visitor emails.
• They should consider offering high discounts in exchange for their consumers’ emails to build their first-party database.
• Offer high discounts in exchange for visitors’ emails to grow a first-party database.

 

How can user privacy solutions create a positive business opportunity?

• By eliminating user controls, users have a more seamless experience navigating an advertiser’s website.
• By providing the option to reject user data deletion requests, users are more likely to submit their information.
• By providing a transparent and fair value exchange, users are more likely to share their information.
• By restricting the ability to view website offerings, users are more likely to offer their personal information.

 

Which key levers would you recommend to strengthen user trust?

Which key levers must clients invest in to strengthen user trust?

• Transparency, security, control, and usefulness
• Security, transparency, control, and usefulness
• Transparency, control, personalization, and data collection
• Data collection, transparency, control, and personalization
• Security, usefulness, data collection, and cross-site identifiers
• Usefulness, cross-site identifiers, security, and personalization
• Control, usefulness, personalization, and cross-site identifiers
• Usefulness, control, personalization, and cross-site identifiers

 

What data controls does Google Analytics 4 offer advertisers?

What data controls can advertisers get from Google Analytics 4?

• Allows advertisers to store individual IP addresses for advertising purposes.
• Businesses can store individual IP addresses for advertising purposes.
• Helps businesses gather information about a user without proper user consent.
• Businesses can gather information about a user without proper user consent.
• Helps businesses keep up with ever-evolving industry regulations.
• Businesses get help keeping up with ever-evolving industry regulations.
• Enables businesses when notified to reject data removal requests from users.
• Businesses, when notified, can reject data removal requests from users.

 

What step should a marketer take when they can’t tie a subset of conversions to ad interactions?

• Avoid buying impressions on browsers or device types that make it harder to measure.
• Work with partners who might be able to fill the gaps using fingerprinting and alternative ID solutions.
• Update Smart Bidding campaigns every day to avoid waiting for the algorithm to learn and adjust.
• Use conversion modeling to get a more comprehensive picture of advertising performance.

 

Your client has a high volume of repeat customers and wants your help reaching consumers who will drive the highest conversion revenue.
How would you recommend they achieve their goal using Smart Bidding?

How can you use Smart Bidding to reach more consumers who will drive the highest conversion revenue?

• By using enhanced CPC, as these are the metrics of the future.
• By doubling down on lead generation efforts to drive new purchasers.
• By using historical purchase data and optimize toward lifetime value (LTV).
• By adding smart creatives like RSA to campaigns and ad groups.

 

What are two key benefits of machine learning in light of the changing privacy landscape?

Select 2 Correct Responses

• Help marketers understand performance when the path between ad interactions and conversions isn’t visible
• Help marketers to create 1:1 consumer insights profiles to increase consumer engagement
• Help marketers collect first-party data resources used for their marketing initiatives
• Help marketers reach qualified audiences, even when some signals are limited

 

Which of the following explains a heavy-up geo-experiment strategy?

How does a heavy-up geo-experiment strategy deal with budget?

• The treatment group budget remains the same while the budget of the control group is suppressed.
• It keeps the treatment group budget the same while suppressing the control group budget.
• The treatment group budget remains the same while the budget of the control group is increased.
• It keeps the treatment group budget the same while increasing the control group budget.
• The treatment group budget is suppressed while the budget of the control group remains the same.
• It suppresses the treatment group budget while keeping the control group budget the same.
• The treatment group budget is increased while the budget of the control group remains the same.
• It increases the treatment group budget while keeping the control group budget the same.

 

 

 

 

Google Ads AI-Powered Performance Certification Answers 2026

Google Ads AI-Powered Performance Ads Assessment consists of 50 questions and you have 75 minutes to complete.

You will need a score of 80% or higher to pass

 

 

Questions:

 

What are two main benefits of utilizing the Insights page? (Choose two.)

Select 2 Correct Responses

• Insights can be used to discover and diagnose issues around performance.

• Insights can be used to understand emerging search trends and new converting audiences.

• Insights can be used for purposes of optimizing Search campaigns.
• Insights can be used to understand competitors’ weekly spend.

 

Which is a strong example of a business objective that is needed to define before adopting an AI-powered solution?

• Cost-per-click
• Profit
• Marketing spend
• Cost of goods sold

 

===

 

A local dessert chain is looking to improve its Google Ads campaign performance across its accounts. What are two ways it can use its optimization score to improve its campaigns? (Choose two.)

• By determining the extent to which campaigns can be improved and how to go about making improvement
• By the review and dismissal of recommendations that are relevant to their goal to save time optimizing campaigns
• By accepting and immediately applying recommendations tailored to their business, which can save time
• By measuring their score at the individual account level but not their manager account level

 

A chain of regional bookstores is looking to drive more value from their Google Ads campaigns by creating a value-based bidding strategy for the first time. Which best practice should they follow first in order to get started?

• Begin with a strong measurement and attribution strategy based on their goals.
• Enable a volume-based Smart Bidding strategy in all campaigns.
• Create a value-based Smart Bidding strategy in their top two campaigns.
• Build a large list of negative keywords to tailor traffic and eliminate uninterested consumers.

 

Which metric is used for value measurement?

• Page depth
• Time spent on site
• Cost-per-click
• Cart size

 

A digital marketing manager working with a national insurance provider hopes to support AI using first-party data. Before they can start using the data, what question do they need to answer?

• Is there a way our data collection policies can be modified to encourage customers to share as much as possible?
• What are the data storage capabilities for each marketing team member’s organizational device?
• How can we start to use this data as quickly as we can, even at the expense of alignment with other teams?
• Are we aligned with local regulations on data collection and user privacy to ensure we are properly using first-party data?

 

What’s the benefit of running a true A/B test with campaign experiments?

• By testing multiple variables at a time, an A/B test gives advertisers information they can use to adjust their campaigns quickly based on insights.
• By revealing whether their trial campaign drove user action that wouldn’t have taken place otherwise, an A/B test gives insights into user behavior.
• By running a single campaign at a time, an A/B test allows for a true ramp-down period between each testing period so that results can be decluttered.
• By running concurrently with an original campaign, a trial campaign controls for external factors, like seasonality, that might otherwise bias results.

 

What’s a best practice to follow when designing an experiment to test Performance Max campaigns?

• Create a new CPA or ROAS goal for Performance Max campaigns to achieve.
• Keep Performance Max budget limited to 10% of other campaigns’ budgets.
• Optimize Performance Max to a comparable CPA or ROAS target to other campaigns.
• Run the Performance Max experiment for one to two weeks before evaluating results.

 

Which Smart Bidding strategy would you utilize to optimize for value?

• Maximize clicks
• Target ROAS
• Maximize conversions
• Target Impression Share

 

In traditional marketing organizations, how is budgeting usually handled?

• With fixed annual budgets that don’t adjust according to demand
• With quarterly budgets that don’t need prior approval to be increased
• With budgets that aren’t set for a time period or initiative
• With budgets that adjust to the price of stock

 

A digital marketing manager has chosen to upgrade keywords to broad match. Which of these behaviors should they incorporate into their routine optimization cadence in order to guide machine learning?

• Add more phrase and exact match keywords to improve reach.
• Eliminate negative keywords that could block relevant traffic.
• Ignore suggestions to add relevant new keywords.
• Add Customer Match lists with data that is more than 90 days old.

 

What role do negative keywords play in a AI-powered Search strategy?

• They let marketers identify additional searches that customers might be using to locate a business.
• They make it harder for customers to leave negative reviews about a business.
• They allow marketers to limit the terms that competitors are able to bid on at auction,
• They prohibit otherwise qualifying queries from triggering ads for an irrelevant search.

 

How does a test-and-learn mindset help marketers find success in their AI efforts?

• It lets leaders spot low performers more easily.
• It fosters competition across the organization.
• It encourages teams to break down silos and identify solutions quickly.
• It helps teams test more than one business objective at the same time.

 

Which of the following tools can help marketers maximize performance of a value-based bidding strategy?

• Diagnostic insights
• Keyword planner
• Target simulators
• Ad strength rating

 

What’s a best practice to follow when creating a Performance Max campaign?

• Avoid linking a Google My Business or Google Merchant Center feed
• Use the maximum number of text, image, and video assets possible
• Limit the number of ad extensions within an asset group
• Establish conversion tracking after a campaign has been running for two weeks

 

What are the variables that affect whether an optimization score rec

• There’s no specific focus, as all types of recommendations are surfaced for all individual and manager accounts
• Recommendations are surfaced when the system determines that business objectives need to be expanded.
• Information gleaned from algorithms that identify the changes necessary for the largest increase in campaign spend, independent of performance impact
• Information gleaned from machine learning and simulations that identify potential performance uplift based on a marketer’s business objective

 

A digital marketer has upgraded their Smart Bidding strategy to value-based bidding. Which two Google Ads tools should they use regularly? (Choose two.)

• Performance Planner
• Keyword planner
• Ad strength rating
• Bid strategy report

 

What are two ways that Performance Planner can help you plan budgets? (Choose two.)

• Identify the best billing method for a particular account to make timely payments more likely.
• Model the impact of different budgets to gain insights on how they might affect performance.
• Determine the size of the opportunity for increased sales across upcoming seasonal periods.
• Assess the spending-per-keyword in each campaign over the past month.

 

What’s a best practice when building an account structure designed to improve the performance of AI-powered solutions?

• Create as many campaigns as possible to achieve business goals.
• Design campaigns around specific manual optimizaton levers.
• Focus account structure on business goals, not channel silos.
• Segment account structure by device and match type to customize creative.

 

Why are broad match keywords so important?

• They guarantee that a keyword’s core concept is present in the search term while reaching a volume comprable to what exact match keywords would deliver.
• Broad match gives marketers an opportunity to reach the maximum number of consumers who are seeking out their offering without having to spend the time adding different keywords.
• They are needed alongside exact match and phrase match keywords in any ad group if high performace is to be expected.
• Broad match gives marketers a lot of control over the specific search terms to which ads correspond, as well as the ability to limit volume.

 

A digital marketing manager for a large retailer manages a fully flexible budget for their campaigns. Which best practice should they follow in order to maximize results from their flexible budget?

• Cap budgets at the average daily spend to eliminate unnecessary budget usage during seasonal periods.
• Use shared budgets and portfolio bid strategies to maximize campaign flexiblity and allow AI to do its work.
• Create a separate budget for campaign experiments and unforeseen market changes.
• Adjust performance targets monthly or quarterly to optimize AI-driven solutions.

 

How does uncapping budgets help to fully capture AI’s benefits?

• Campaigns need enough budget flexibility to maximize AI’s potential.
• AI only works in newly created campaigns with budgets of $1,000 per day or more.
• When there’s a limitation placed on a campaign budget, a Smart Bidding strategy will revert to manual bidding.
• Campaigns will spend more of their budget to reach more customers.

 

What’s an important benefit of opting into automatically applied recommendations?

• Marketers select which recommendations are applied across an entire account or manager account, ensuring best practices are applied to all campaigns.
• AI decides which recommendations to apply automatically to campaigns, without any need for human input.
• Recommendations are based on the past week of data to react to the current market and avoid optimizations based on old data or settings.
• Applying recommendations automatically will increase a campaign’s budget or reallocate budget between campaigns when necessary to improve performance.

 

Which marketing behavior can be done by AI in Google Ads? (Choose three.)

• Keeping bids consistent during seasonal events
• Product-level testing and rotation
• Adjust bids during seasonal events
• Review of checklists for marketing best practices
• Creative-level testing and rotation

 

A digital marketing manager notices the Ad Strength rating of their Responsive Search Ads could be improved. What action can they take to improve Ad Strength?

• They can create more unique headlines and descriptions.
• They should avoid using popular keywords in headlines and descriptions.
• They should use the Ad Strength tool to learn more about how to create a Responsive Search Ad.
• They can use the Keyword Insertion tool to identify new keyword ideas.

 

What’s the significance of conversion delay?

• It refers to the load time for a page that is used to measure conversion actions on the advertiser’s site — an order confirmation page, for example.
• It is the amount of days required for a newly adopted Smart Bidding strategy to take effect after the first recorded online or offline conversion for a campaign.
• It is the amount of time that elapses between the clicking of an ad and an advertiser either uploading an offline conversion or completing the conversion on a site.
• It is the amount of time it takes an advertiser to create a conversion measurement strategy for their Google Ads account.

 

In a fully AI-powered strategy, which of these three Search features work with one another to deliver performance?

• Smart Bidding, Responsive Search Ads, Broad match keywords
• Phrase match keywords, Exact match keywords, Smart Bidding
• Responsive Search Ads, Image Assets, Broad match keywords
• Smart Bidding, Responsive Display Ads, Uncapped budgets

 

When creating a campaign experiment, which is a best practice?

• Choose two or three metrics that can be used to reliably gauge campaign performance and determine the winner of a particular test.
• After the end of an experiment, assess performance over a period of time that includes ramp-up.
• Isolate one variable to focus on for each test and use different tests when assessing the impact of more than one change.
• As a means of expediting experiments, new ads aren’t subject to the same approval process during time of the experiments.

 

Which of the following available insights are designed to help advertisers discover consumer interest and category growth trends?

• Diagnostic insights
• Asset audience insights
• Search terms report
• Search trends and demand forecasts

 

A local automobile dealership is creating a Performance Max campaign to drive more visits to their location. Which goal should they choose when setting up a new Performance Max campaign?

• Product and brand consideration
• Website traffic
• Local store visits and promotions
• Brand awareness and reach

 

An online shoe retailer is looking to create a Performance Max campaign to help drive sales in their sneaker category. How should they get started with Performance Max?

• Use any Smart Bidding strategy to make bids across channels with AI.
• Limit sharing audience data in order to allow AI to operate without human input.
• Build strong creatives customized to their sneaker products or offers.
• Separate their Google Merchant Center account from their Google Ads account to avoid overlap.

 

An advertiser’s marketing objective is to generate leads. How can they optimize their Performance Max campaigns for value?

• Establish a Maximize Clicks bidding strategy to increase website traffic volume.
• Come up with a strategy of importing offline values by using enhanced conversions for leads.
• Begin using a Maximize conversion bidding strategy as a means of increasing conversion volume.
• Establish value rules based on audiences that have been to a local store in the past.

 

When developing image assets, which of these practices can help drive success?

• Providing only square images as a means of maximizing the frequency with which assets can serve
• Centering the most important content in the image asset to maximize impact
• Selecting images with a white background since these images tend to perform better
• Always uploading at least four relevant and unique images at the campaign or ad group level

 

How can a Performance Max campaign help an ice cream shop drive more potential customers to their physical location?

• By letting them choose the websites on which their ads are shown, resulting in more store visits from potential customers
• By using AI as a means of locating potential new customers across Google Ads inventory
• By increasing their incremental conversions through campaigns that include video ad formats
• By giving them more time to spend honing their unique value proposition through manually created assets

 

On a fixed annual budget, what’s an effective way to ensure that you have the budget flexibility you need to experiment with campaigns to test their effectivenes?

• Check out industry reports that can help you predict query demand and set budget accordingly.
• Set aside a percentage of the budget for use in experiments and response to market changes.
• Send a supervisor a quarterly budget review as part of a request for additional testing allocations for the upcoming quarter.
• Create a monthly or weekly sync with the finance team in order to foster collaboration, share news and ideas about campaigns, and encourage flexibility in the budget.

 

Which value definition is commonly used in measurement strategies that are value-centric?

• Unique value
• Actual value
• Intrisic value
• Necessary value

 

If an organization was moving to a value-based bidding strategy for their digital marketing campaigns but needed to operate within a fixed budget, which of these Smart Bidding strategies would meet their needs?

• Maximize conversion value
• Maximize clicks
• Maximize conversions
• Target ROAS

 

If a marketer’s goal was to drive more value from lead generation campaigns, why would value-based bidding be a viable solution?

• Because it would allow them to focus on maximizing website traffic in order to get new potential customers
• Because it would optimize for driving lead volume, as all customers create the same amount of value
• Because it would optimize for high-value customers as well as a high volume of leads.
• Because it would allow them to maximize total conversion value at a desired ROAS target or budget

 

If digital leaders want to support Google’s AI, which of these steps should be their priority?

• Developing capabilities in critical areas like high-quality data and a skilled workforce as a means of complementing AI’s benefits.
• Creating highly specified silos within their organization to permit specialization and multiple budget owners.
• Establishing budget processes that define digital marketing as a cost center for the organization.
• Advising teams not to experiment as a means of eliminating risk and maintaining performance stability year-after-year.

 

Which AI-powered solution delivers the biggest channel and inventory coverage of any Google Ads campaign?

• Performance Max campaigns
• Search campaigns
• App campaigns
• Video campaigns

 

What’s a strong example of a business objective that is required when adopting an AI-powered solution?

• Marketing spend
• Cost-per-click
• Profit
• Cost of goods sold

 

How does a Performance Max campaign work to find potential customers for an advertiser?

• By utilizing AI to make decisions around how much money is budgets to various channels like YouTube and Search
• By letting advertisers create and manage individual text, image, and video ads so that they can better tailor their ads to their intended audience
• By optimizing campaigns across channels manually and insights into performance drivers
• By promoting a particular product or service in a single campaign that covers almost all Google Ads inventory

 

When keywords are created, what is their default match type?

• Phrase match
• Exact match
• Broad match
• Negative match

 

Which of these are two key benefits of using the Insights page? (Choose two.)

• Discovering and applying consumer insights around things like rising search trends and new converting audiences
• Discovering and diagnosing performance issues so campaigns can be run more succesfully
• Understanding competitors’ weekly spend through analysis of consumer insights.
• Improving Search campaigns through the application of new consumer insights

 

What are the ways that Explanations can be used to improve the performance of campaigns?

• To reveal top asset combinations for every campaign type in a particular account
• To uncover why performance changes were made in just a few clicks
• To review recommendations for headlines and descriptions for the purpose of making stronger ads
• To determine the optimal level a campaign’s budget should be at in order to maximize performance

 

What are two ways that the Combination and Assets Report can help a marketer imrpove their creative assets’ performance? (Choose two.)

• Identify budget limitations that could be preventing assets from being shown in auctions.
• Find new keywords to add to a campaign so that asset reach can be improved.
• Examine high-performing assets as a means of inspiring future creative assets.
• Spot opportunities to replace assets that aren’t performing well.

or

• Spot new keywords to be added to a campaign as a means of improving asset reach.
• Look to high-performing assets as models to inspire future creative assets.
• Discover the budget limitations could be restricting assets from showing in auctions.
• Find opportunities to replace low-performing assets with assets that could be more effective.

 

In which two ways does the insights page help make performance evaluation workflows simpler? (Choose two.)

• By giving explanations for fluctuations in campaign performance
• By showing the drivers of a campaign’s week-on-week and month-on-month performance
• By allowing marketers to see competitors’ ad performance data
• By putting an automatic pause on campaigns that have low ad strength or a limited budget

 

Why are Responsive Search Ads valuable?

• They limit a marketer’s opportunity to compete in additional auctions and match to additional queries.
• They provide for a wider reach to potential customers by catering to different-sized devices.
• They save time by allowing for the creation of a single ad with more than one headline and description asset.
• They manually create customized combinations of headlines and assets to show to different users based on their review of existing data.

 

For an online sneaker retailer trying to reach a target return metric in the upcoming year, which Smart Bidding strategy can help them meet their goals?

• Target ROAS
• Maximize clicks
• Maximize conversions
• Target conversion value

 

Which is regarded to be a best practice for using Performance Planner?

• Setting up an annual forecast at the start of the fiscal year so budgets can be created accordingly
• Coming up with month-by-month plans in the tool and regularly viewing updated forecasts
• Using Performance Planner more during non-seasonal periods, as these are the periods when data is most accurate.
• Viewing forecasts on a year-to-year basis, since sales data during peak seasonal periods is typically higher

 

A marketer wants to use Google’s AI solutions to drive more value from their marketing. They know they need to fuel AI with their own privacy-safe data. Which reason describes why their data is valuable to fueling AI?

• It’s high-quality and captures customer transactions that drive business results.
• It’s easily replicated by multiple teams within their organization.
• It’s a strong indicator of industry-wide performance for machine learning.
• It’s similar to competitor data and can be used to understand how others are performing.

 

A merchant that wants to grow its online sales is testing different campaign optimizations designed to connect them to more potential customers. What value do these experiments have for the merchant?

• They can provide the merchant insights on whether proposed changes help reach the marketing objective they desire.
• They ensure statistically significant results by randomly choosing how much Search traffic will be diverted to an experiment.
• They let marketers measure changes’ impact and reverse those changes if needed.
• They can test Google Ads campaigns against TV, print ads, or other traditional media.

 

A local bakery chain is starting up a Performance Max campaign in hopes of attracting more customer visits to their brick-and-mortar shops. What should they establish as a goal when creating their new Performance Max campaign?

• Brand awareness and reach
• Product and brand consideration
• Website traffic
• Local store visits and promotions

 

A digital marketing manager knows that their organization has a fixed annual budget for the upcoming year. In order to test new initiatives, they will need some flexibility to create campaign experiments. Which best practice should they follow in order to create budget flexibility within their clearly defined annual budget?

• Send a quarterly budget review to their supervisor to request additional budget for testing in the upcoming quarter.
• Review industry reports to predict query demand for the coming year and what budget level will be required.
• Plan ahead by setting aside a percentage of budget to be used for testing and reacting to market changes.
• Set up a monthly or weekly sync with the finance team to share opportunities and results to encourage budget flexibility and collaboration.

 

Which of the following is considered a best practice when using Performance Planner?

• When creating plans during seasonal periods, create month-by-month plans in the tool and regularly view the updated forecasts.
• Check in on forecasts on an annual basis, as data can be skewed when it’s close to an industry’s peak seasonal period.
• Use Performance Planner most during non-seasonal periods, as data may be less accurate in times of change.
• For maximum impact, create an annual forecast at the start of the fiscal year to determine budgets.

 

If a digital marketing manager was to upgrade their keywords to broad match, which behavior should they incorporate into their routine optimization efforts in order to guide machine learning?

• Disregarding suggestions to add relevant new keywords
• Removing negative keywords that could block relevant traffic
• Adding Customer Match lists that contain data more than 90 days old
• Adding more phrase and exact match keywords in order to improve reach

 

Which of these marketing behaviors can be done by AI in Google Ads? (Choose three.)

• The review of marketing best practices checklists
• Keeping bids consistent during seasonal events
• Product-level testing and rotation
• The adjustment of bids during seasonal events
• Creative-level testing and rotation

 

When creating an account structure designed to improve AI-powered solutions’ performance, which is a best practice?

• Building campaigns around specified manual optimization levers
• Segmenting account structure via device and match type with the aim of customizing creative
• Creating the most campaigns possible in order to reach business goals
• Focusing account structure on business goals as opposed to channel silos

 

Which three Search features work together to drive performance in a fully AI-powerd strategy?

• Phrase match keywords, Exact match keywords, Smart Bidding
• Smart Bidding, Responsive Search Ads, Broad match keywords
• Smart Bidding, Responsive Text Ads, Uncapped budgets
• Responsive Search Ads, Image Assets, Broad match keywords

 

A digital marketing manager is looking to use Performance Planner to create his budget plans. What are two ways that Performance Planner can help him with budget planning? (Choose two.)

• Forecast the impact of different budgets to understand how performance may change.
• Identify the opportunity size for upcoming seasonal periods of increased sales.
• Understand which billing method is best suited for an account.
• Review how much each keyword in a campaign has spent over the past month.

 

Which is a key benefit of opting into automatically applied recommendations?

• AI strategically determines and automatically applies the recommendations that are most likely to have the biggest impact on campaigns.
• Only the past week of data is used to inform recommendations, which means optimizations are based only on recent activity.
• Marketers choose recommendations that are applied across a whole account or manager account, helping ensure that best practices are followed.
• When recommendations are applied, campaign budgets are increased or allocations between budgets are changed as a means of helping to drive performance.

 

How can campaign performance be improved through the use of Explanations?

• By letting marketers see the top asset combinations for each campaign type in an account
• By letting marketers review recommendations for headlines and descriptions in order to make stronger ads
• By letting marketers understand why performance changes were made in just a few clicks
• By letting marketers determine what level a budget should at in order to achieve maximum performance

 

A local pizza chain is looking to improve their Google Ads campaign performance across their accounts. What are two ways that they can use their optimization score to improve campaigns? (Choose two.)

• Measure their score at the individual account level, but not their manager account level.
• Save time by accepting and immediately applying recommendations tailored to their business.
• Identify how much existing opportunity for improvement their campaigns have and how they can be improved.
• Review and dismiss recommendations that are relevant to their goal to save time optimizing campaigns.

 

What’s a common type of value definition used in value-centric measurement strategies?

• Necessary value
• Intrisic value
• Actual value
• Unique value

 

An online retailer has a goal of increasing the value they see from their Search campaigns, and the Chief Marketing Officer has set a target return metric they need to achieve in the coming year. Which Smart Bidding strategy is the right fit for this organization?

• Target ROAS
• Maximize clicks
• Maximize conversions
• Target conversion value

 

Which of these insights are intended to help advertisers understand consumer interest and category growth trends?

• Asset audience insights
• Search trends and demand forecasts
• Diagnostic insights
• Search terms report

 

A digital marketing manager is transitioning their campaigns to a value-based bidding strategy. They want to drive more value from their campaigns, but need to operate within a fixed budget. Which Smart Bidding strategy is the right fit for this organization?

• Maximize conversions
• Maximize conversion value
• Maximize clicks
• Target ROAS

 

When working with a value-based bidding strategy, which of these tools can help drive maximum performance?

• Diagnostic insights
• Target simulators
• Ad strength rating
• Keyword planner

 

Which of the following is considered a best practice when creating effective image assets?

• Keep the most important content in the center 50% of the image asset.
• Only provide square images to maximize how often assets can serve.
• Always upload four or more relevant and unique images at the campaign or ad group level.
• Choose images with a white background as they tend to have stronger performance.

 

When designing an experiment to test Performance Max campaigns, which is a best practice to follow?

• Making sure the Performance Max budget is limited to 10% of other campaigns’ budgets.
• Setting up Performance Max with a comparable CPA or ROAS target to other campaigns
• Establishing a new CPA or ROAS goal for Performance Max campaigns
• Running the Performance Max experiment for one to two weeks before assessing the results

 

In traditional marketing organizations, which of these is a typical budgeting strategy?

• Budgets that adapt to stock price performance
• Fixed annual budgets that don’t fluctuate with demand
• Budgets that aren’t set for a particular time period or initiative
• Quarterly budgets that can increase without approval

 

A digital marketer has incorporated value-based bidding into their Smart Bidding strategy. Which two Google Ads tools should they consider? (Choose two.)

• Keyword planner
• Performance Planner
• Bid strategy report
• Ad strength rating

 

If you were in charge of a flexible budget for all of a large retailer’s campaigns, what steps would you take to maximize success?

• Develop shared budgets and portfolio bid strategies as a means of maximizing campaign flexibility and using AI to full advantage.
• Define new performance targets every month or quarter in order to optimize AI-driven solutions.
• Develop different budgets for campaign experiments and unforeseen market changes as a means of improving chances for success.
• Prevent unneccessary budget usage during seasonal periods by capping budgets at the average daily spend.

 

What can be done to improve the Ad Strength rating of Responsive Search Ads?

• Don’t use popular keywords in headlines and descriptions
• Use the Keyword Insertion tool as a way to find new keyword ideas.
• Use the Ad Strength tool to learn best practices for making a Responsive Search Ad
• Make headlines and descriptions more unique

 

A retailer is looking to grow their online sales this year. To do so, they plan to experiment with a few campaign optimizations to help them reach more customers. What’s the value of this retailer using campaign experiments to test campaign optimizations?

• Campaign experiments randomly chooses how much Search traffic will be diverted to an experiment, guaranteeing statistically significant results.
• Campaign experiments can help marketers understand whether proposed changes help reach their desired marketing objective.
• Campaign experiments are used to test Google Ads campaigns against traditional media campaigns, like TV or print ads.
• Campaign experiments allow marketers to measure the impact of campaign changes and revert back to original campaigns, if needed.

 

What’s a benefit of Responsive Search Ads?

• Responsive search ads limit a marketer’s opportunity to compete in more auctions and match to more queries.
• Responsive search ads review data to manually choose the best combination of headlines and assets to show users.
• Responsive search ads save time by creating one ad with multiple headline and description assets that can be shown in different configurations to different users.
• Responsive search ads allow advertisers to share their messages with more potential customers, by permitting ads to display properly for different device sizes.

 

What determines whether or not an optimization score recommendation appears for a particular account?

• Insights derived from machine learning and simulations that spot potential performance uplift in regards to a marketer’s specific business objective
• There’s no specific focus, with recommendations of all types being surfaced for all individual and manager accounts.
• Recommendations are surfaced any time there’s a perceived need for advertisers to expand their business objectives.
• Insights derived from algorithms that identify changes needed for the largest increase in campaign spend regardless of impact

 

An online furniture outlet is hoping to create a Performance Max campaign to help them boost sales for a new line of couches. How should they get started with Performance Max?

• Utilize any Smart Bidding strategy as a means of making bids across channels using AI.
• Design effective creatives that are tailored to the new line of couches for which they wish to increase sales.
• Put a limit on the sharing of audience data so that human input doesn’t interfere with AI-powered processes.
• Make sure their Google Merchant Center and Google Ads accounts are separate so that they can avoid overlap.

 

What’s a benefit of negative keywords?

• Marketers can add negative keywords to campaigns to limit the terms their competitors can bid on in an auction.
• A negative keyword strategy is crucial to identifying additional searches that customers may be using to find a business.
• Negative keywords prevent an otherwise eligible query from triggering an ad that isn’t aligned with the search’s intent.
• Adding negative keywords can help prevent customers from leaving poor reviews about a business.

 

A marketer’s goal is to use Google’s AI solutions to drive increased marketing value through the use of their own privacy-safe data. How could they articulate the value of using this data to other members of their team?

• The data can be replicated with ease by different teams in their organization.
• The data is a powerful indicator of industry-wide performance for machine learning.
• The data is comparable to competitors’ data and can thus be used to gauge others’ performance.
• The data comes straight from their customers, which makes it high-quality for this purpose.

 

A digital marketing manager working with a national insurance provider is looking to support AI with first-party data. What’s a question they’ll need to answer before they can start using the data?

• How can our data collection policies encourage our customers to share as much as possible?
• How much data storage capability is available on each marketing team member’s corporate device?
• How can we begin to use this data as quickly as possible, even if it means not aligning with other teams?
• How are we aligned with local regulations on data collection and user privacy to ensure we are using first-party data the right way?

 

A marketer is looking to drive additional value from their lead generation campaigns next year. Why would value-based bidding be the right solution for them?

• All consumers create the same amount of value, so value-based bidding will optimize for driving lead volume for her business.
• Bidding towards value allows marketers to optimize for high-value customers and high volume of leads at the same time.
• Value-based bidding uses AI to maximize total conversion value at a desired ROAS target or budget.
• Using a value-based bidding strategy allows marketers to focus on maximizing website traffic to gain new potential consumers.

 

Which match type is the default match type to which all keywords are assigned?

• Negative match
• Broad match
• Exact match
• Phrase match

 

If the marketing team at a local restaurant wanted to use their Google Ads campaigns for the purpose of increasing visits to their location, how could Performance Max help them?

• It could let them choose the websites on which their ads are shown.
• It could allow more time to spend crafting their unique value proposition through the use of manually created assets.
• It could help them increase total incremental conversions by 13% on average through video ad formats.
• It could help them find new customers across Google Ads inventory through the use of AI.

 

In a fully AI-powered strategy, which of these three features of Search work in tandem to deliver performance?

• Smart Bidding, Responsive Search Ads, Broad match keywords
• Smart Bidding, Responsive Display Ads, Uncapped budgets
• Responsive Search Ads, Image Assets, Broad match keywords
• Phrase match keywords, Exact match keywords, Smart Bidding

 

A digital marketing manager is working with a national insurance provider and wants to use first-party data in their AI eforts. Before they can start using the data, what question do they need to answer?

• Is it possible to modify our data collection policies to encourage customers to share as much as possible?
• In what ways can we begin using this data as quiclkly as possible, even at the expense of alignment with other teams?
• What are the capabilities for data storage on each of the marketing team members’ corporate devices?
• To what extent are we aligned with local regulations on data collection and user privacy that help us ensure the proper use of first-party data?

 

A local camping supplies shop wants to improve its Google Ads campaign performance across its accounts. Which two ways can it use its optimization score to improve campaigns?

• By reviewing and dismissing those recommendations which are relevant to their goal.
• By identifying opportunities for campaign improvement and the means of making those improvements
• By accepting and applying recommendations for their business, which saves time
• By measuring their score at the individual account level but not the manager account level.

 

What’s a best practice when using Performance Planner?

• Looking at forecasts on a year-by-year basis, since sales data tends to be higher during an industry’s peak seasonal period.
• Utilizing Performance Planner the most during non-seasonal periods, since these are the time when data is most accurate.
• Developing month-by-month plans in the tool and viewing updated forecasts routinely
• Creating an annual forecast at the beginning of the fiscal year in order to determine budgets

 

How can a Performance Max campaign find new consumers for an advertiser?

• Promote a product or service across nearly all Google Ads inventory with a single campaign
• Manually optimize campaigns across channels with insights into performance drivers
• Use AI to allocate budget to specific channels, such as Search and YouTube.
• Create the opportunity for advertisers to build and manage individual text, image, and video ads

 

Which of the following is considered a best practice when creating a campaign experiment?

• Focus tests on one variable at a time and use separate tests to examine the effects of more than one change.
• After an experiment ends, evaluate performance over a timeline that includes the ramp-up period.
• When experimenting with creatives, new ads are not subject to ad approvals, so experiments can be expedited.
• Pick two or three metrics to evaluate campaign performance and determine the winner of a test.

 

How does opting into automatically applied recommendations help an account-holder?

• It helps to maximize the effectiveness of recommendations since it triggers automatic increases in budgets to cover the costs of recommendations.
• It helps ensure that best practices are applied across all campaigns, since marketers themselves choose which recommendations are applied across a whole account or manager account.
• It helps ensure that recommendations that are most likely to have the impact on campaigns are the ones that are applied, since this analysis and implementation occurs automatically.
• It helps make sure that optimizations are based on recent rather than old activity, since only the past week of data is used to inform them.

 

What characterizes conversion delay?

• This refers to the number of days it takes for a newly adopted Smart Bidding strategy to take hold after a campaign’s first recorded online or offline conversion.
• This is the total load time of a website page, such as a confirmation page, which is used to measure a consumer’s conversion actions on the advertiser’s site.
• This refers to the time it takes for an advertiser to create a conversion measurement strategy for their Google Ads account.
• This is the amount of time that occurs between the selection of an ad and an advertiser having uploaded an offline conversion or completed the conversion on a site.

 

An online beauty supply retailer has established a target return metric for the forthcoming year. Which Smart Bidding Strategy can help them achieve this objective?

• Target conversion value
• Maximize clicks
• Target ROAS
• Maximize conversions

 

Which is a best practice when setting up a Performance Max campaign?

• Ensuring that your Google My Business and Google Merchant Center feed are operating under separate accounts
• Using the maximum amount of assets permissible, which includes text, image, and video assets
• Starting conversion tracking after a campaign has been running for two weeks
• Minimizing the number of ad extensions used within an asset group

 

What are two key benefits of using the Insights page? (Choose two.)

• Understand how much a marketer’s competitors are spending each week.
• Uncover new consumer insights such as rising search trends and new converting audiences.
• Optimize Search campaigns through insights specifically intended for that purpose.
• Identify and diagnose performance issues to better run successful campaigns.

 

What are two ways that the Combination and Assets Report can help a marketer improve their creative assets’ performance? (Choose two.)

• Identify opportunities to replace low-performing assets with assets that have better potential.
• Uncover budget limitations that may be restricting assets from showing in auctions.
• Identify new keywords to add to a campaign to improve asset reach.
• Use high-performing assets as inspiration for future creative assets.

 

In what two ways does the insights page help a markterer make their workflows for performance evaluation simpler? (Choose two.)

• By pausing campaigns automatically if they have low ad strength or a limited budget
• By providing the reasons for inconsistent performance across campaigns
• By providing ad performance data from competitors that can be useful for marketers looking to to make adjustments to their own business
• By identifying the drivers of a particular campaign’s week-on-week and month-on-month performance

 

Which of these is a strong example of a business objective that needs to be identified when adopting an AI-powered solution?

• Profit
• Cost-per-click
• Cost of goods sold
• Marketing spend

 

Which of these AI-powered solutions provides the most channel and inventory coverage of any Google Ads campaign?

• App campaigns
• Video campaigns
• Performance Max campaigns
• Search campaigns

 

If you’re leading a marketing team and your team’s goal is to support Google’s AI, which of these steps should you prioritize?

• The creation of highly specified silos within the organization that allow for specialization and multiple budget owners.
• The encouragement of teams to avoid experimentation in order to eliminate risk and help ensure stable levels of performance year-after-year.
• The establishment of budget processes that define digital marketing as a cost center for the organization.
• The development of capabilities in key areas like high-quality data and a skilled workforce as a means of complementing AI’s benefits.

 

What value is gained by utilizing broad match keywords?

• Broad match keywords let marketers exercise more control over the specific search terms to which particular ads line up, and they allow for volume to be limited.
• Broad match keywords can help marketers maximize their reach to customers who are seeking out their offerings without having to spend time adding new keywords.
• Broad match keywords are necessary to guarantee high performance — they must be included alongside exact match and phrase match keywords.
• Broad match keywords guarantee that a keyword’s core concept remains in the search term while achieving comparable volume to exact match keywords.

 

When developing an experiment intended to test Performance Max campaigns, which best practice should be followed?

• Setting the Performance Max CPA or ROAS target to a level comparable to other campaigns
• Running the Performance Max experiment 1-2 weeks before evaluating results
• Setting an altogether new CPA or ROAS goal for Performance Campaigns
• Limiting the Performance Max budget to 10% of other campaigns’ budgets

 

A pet food store chain hopes it can increase the value of its Google Ads campaign by creating its first value-based bidding strategy. What should it do first?

• Develop a value-based Smart Bidding strategy in the store’s top two campaigns.
• Develop a strong, goal-based measurement and attribution strategy
• Develop a volume-based Smart Bidding strategy across all campaigns
• Develop a big list of negative keywords to prevent traffic from uninterested customers

 

What’s a common budget strategy in traditional marketing organizations?

• Fully flexible budgets based on stock price performance
• No set budget for a time period or initiative
• Fixed annual budgets that do not change even if demand fluctuates throughout the year
• Quarterly budgets that do not need approval to increase

 

What is the value of running a true A/B test with campaign experiments?

• A/B tests can help marketers understand if their trial campaign drove user action that wouldn’t have occurred otherwise.
• In an A/B test, trial campaigns run at the same time as the original campaign, controlling for external factors (e.g. seasonality) that may otherwise bias results.
• An A/B test runs one campaign at a time, allowing a true ramp-down period between each testing timeframe to declutter results.
• An A/B test is designed to test multiple variables at one time, allowing advertisers to learn and quickly adjust their campaigns based on findings.

 

An art supplies store catering to a large local student population is setting up a Performance Max campaign with the intent of driving more customer visits to its in-person location. What should its marketing team establish as a goal when creating its Performance Max campaign?

• Product and brand consideration
• Local store visits and promotions
• Website traffic
• Brand awareness and reach

 

An organization hoping to grow its online sales is testing out different campaign optimizations intended to connect them to more potential customers. What value do these experiments have for organization?

• They allow for the measurement of changes on campaigns and permit marketers to easily revert back to original campaigns, if needed.
• They guarantee results that are statistically significant by randomly choosing how much Search traffic will be diverted to an experiment.
• They let marketers test Google Ads campaigns’ effectiveness against that of traditional media campaigns like TV or print ads.
• They can help the organization figure out whether proposed changes can help them achieve their intended marketing objective.

 

You’re a digital marketing manager for a large children’s clothing retailer that maintains a flexible budget for all campaigns. What best practice should you follow to see the best results from your budgeting flexibility?

• Creating a different budget for campaign experiments and unanticipated market changes
• Capping budgets at the average daily spend as a means of curbing unneeded spending during seasonal periods
• Changing performance targets monthly or quarterly as needed to optimize AI-driven solutions
• Utilizing shared budgets and portfolio bid strategies to get the most out of AI on a flexibile budget

 

What’s the use in running a true A/B test with experiments?

• By letting marketers know whether or not a trial campaign drove user action that wouldn’t have otherwise taken place, it gives marketers a fuller understanding of user behavior.
• By running simultaneous to an original campaign, a trial campaign controls for external factors, like seasonality, that might otherwise introduce bias.
• By running individual campaigns one-after-another, an A/B test gives room for enough of a ramp-down period between tests that results can be decluttered.
• By testing more than one variable at a time, an A/B test provides advertisers with information they can use to quickly adjust their campaigns.

 

A digital marketer has chosen to upgrade their Smart Bidding strategy by incorporating value-based bidding. Which two Google Ads tools should they routinely use?

• Keyword planner
• Bid strategy report
• Performance Planner
• Ad strength rating

 

Which of these tools can equip marketers to drive higher performance in a value-based bidding strategy?

• Target simulators
• Diagnostic insights
• Keyword planner
• Ad strength rating

 

What are Responsive Search Ads good for?

• They limit a marketer’s ability to compete in more auctions and match to more queries.
• They manually select the best combination of headlines and assets based on their review of data.
• They are a time-saver that allow for the creation of one ad with a number of headline and description assets.
• They cater to different device sizes, allowing advertisers a wider reach in regards to potential customers.

 

Which of the following is regarded as a best practice for creating a campaign experiment?

• Focus each test on one variable at a time and use different tests to assess the effects of more than one change.
• After an experiment has ended, examine performance over a timeframe that includes a ramp-up period.
• Select two or three metrics to assess campaign performance and determine the winner of a test.
• Use a different approval process for new ads during experiments so that experiments can be conducted more expeditiously.

 

What efforts should digital leaders prioritize in order to support Google’s AI?

• Build highly specified silos within their organization to allow for specialization and multiple budget owners.
• Build capabilities in key areas such as high-quality data and a skilled workforce.
• Create firm budget processes to solidify digital marketing as an organization’s cost center.
• Coach teams to avoid experimentation in order to eliminate risk and keep performance stable year-over-year.

 

A digital marketing manager has upgraded their keywords to broad match. Which behavior should they build into their regular cadence of optimization to guide machine learning?

• Dismiss recommendations to add relevant new keywords.
• Create additional phrase and exact match keywords to improve reach.
• Add Customer Match lists with data older than 90 days.
• Remove negative keywords that may block relevant traffic.

 

What’s the default match type for all keywords?

• Phrase match
• Broad match
• Exact match
• Negative match

 

Which Smart Bidding strategy optimizes for value?

• Target Impression Share
• Maximize clicks
• Target ROAS
• Maximize conversions

 

What’s the purpose of uncapping budgets to fully capture AI’s benefits?

• Google’s AI only works in newly created campaigns with budgets of at least $1,000 per day.
• Campaigns that incorporate Google’s AI spend more of their budget to reach more customers.
• When a campaign’s budget is limited, a Smart Bidding strategy will convert back to manual bidding.
• Campaigns need enough flexibility in the budget to allow Google’s AI to work to its fullest potential.

 

An online bicycle retailer wants to create a Performance Max campaign to help them drive sales for a new line of electric bicycles. What first step should they take with Performance Max?

• Put any Smart Bidding strategy into action in order to make bids across channels using AI.
• Limit sharing audience data to prevent human input from interfering with AI-powered operations.
• Build strong creatives that are tailored toward the electric bicycles they’re selling.
• Make their Google Merchant account separate from their Google Ads account as a means of avoiding overlap.

 

Which is a best practice that should be used when creating an account structure designed to improve AI-powered solutions’ performance?

• Creating as many campaigns as feasible in order to achieve business goals
• Designing campaigns around specified manual optimization levers
• Focusing account structure on business goals rather than channel silos
• Segmenting account structure according to device and match type as a means of customizing creative

 

Which AI-powered solution offers the greatest channel and inventory coverage of any Google Ads campaign?

• Video campaigns
• App campaigns
• Performance Max campaigns
• Search campaigns

 

If a digital marketing manager was switching over to a value-based bidding strategy for their campaigns, but needed to work within a fixed budget, which Smart Bidding strategy would work best for them?

• Maximize conversions
• Maximize conversion value
• Target ROAS
• Maximize clicks

 

How can Explanations be used to help improve campaign performance?

• To browse headline and description recommendations to create stronger ads
• To show the top asset combinations for each campaign type in an account
• To uncover the reasons behind performance changes in just a few clicks
• To identify the ideal budget level a campaign needs to maximize performance

 

If a marketer wanted their lead generation campaigns to deliver more value in the upcoming year, how could value-based bidding help them?

• It would optimize for driving lead volume, since all customers create the same amount of value.
• It would allow them to focus on the maximization of website traffic as a means of attracting new potential customers.
• It would let them optimize for high-value customers and a high volume of leads simultaneously.
• It would allow them to maximize total conversion value at a desired ROAS target or budget.

 

How can advertisers, with the marketing objective of generating leads, optimize their Performance Max campaigns for value?

• Build value rules based on audiences known to visit a local store.
• Use a Maximize conversions bidding strategy to drive conversion volume.
• Create a strategy of importing offline values by using enhanced conversions for leads.
• Create a Maximize Clicks bidding strategy to drive website traffic volume.

 

How does a test-and-learn mindset allow marketers to find success with Google’s AI?

• Fuels competition across the organization.
• Helps teams test multiple business objectives at the same time.
• Encourages teams to break down silos and quickly identify solutions.
• Allows leaders to identify low performers more quickly.

 

What kinds of factors contribute to an optimization score recommendation being surfaced in an account?

• Insights gained from machine learning and simulations that identify potential performance uplift based on a marketer’s business objective
• The results of agorithms which identify the changes that would lead to the largest increase in campaign spend, irrespective of performance impact
• When advertisers need to expand their business objectives, recommendations are surfaced.
• Every type of recommendation is surfaced for every individual and manager account.

 

A chain of sporting goods stores wants to boost the value of its Google Ads campaign with a value-based bidding strategy. What should its first step be?

• Enable a volume-based Smart Bidding strategy for all current campaigns
• Make sure it has a strong, goal-based measurement and attribution strategy in place
• Establish a value-based Smart Bidding strategy in their top two campaigns.
• Create a large list of negative keywords to help eliminate traffic from uninterested consumers.

 

What’s an example of a metric used to measure value?

• Time spent on site
• Cart size
• Page depth
• Cost-per-click

 

A marketer is thinking about leveraging Google’s AI solutions, using their own privacy-safe data, as a means of increasing value from marketing. What is a benefit of using their own privacy-safe data for this purpose?

• The data is a very good indicator of industry-wide performance for machine learning.
• The data is easily replicable by various teams across their organization.
• The data can be used to gauge competitor performance.
• The data is high-quality, originating with their customers.

 

How are potential new customers identified through a Performance Max campaign?

• Performance Max leverages AI to make budgeting decisions for specific channels like Search and YouTube.
• Performance Max promotes a particular service or product throughout almost all Google Ads inventory in one campaign.
• Performance Max optimizes campaigns across channels manually and insights into performance drivers.
• Performance Max allows advertisers to create and manage individual text, image, and video ads.

 

Which two ways can Performance Planner help marketers for purposes of budget planning? (Choose two.)

• Estimate the opportunity for increased sales during upcoming seasonal periods.
• Review the amount of spending for each keyword in a campaign over the past month.
• Ascertain how different budgets will impact performance through insights gained.
• Decide which billing method accomodates a particular account.

 

Why is it important to uncap budgets to fully capture the benefits of Google’s AI?

• Google’s AI will only work in newly created campaigns with budgets of $1,000 per day or more.
• Campaigns that adopt Google’s AI spend more money to reach more customers.
• A Smart Bidding strategy will revert to manual bidding when a campaign’s budget is limited.
• Campaigns need sufficient budget headroom to allow Google’s AI to work to its fullest potential.

 

What are two ways that the Insights page can help a marketer simplify performance evaluation workflows? (Choose two.)

• Provide explanations to understand performance fluctuations in campaigns.
• Automatically pause campaigns that have low ad strength or limited budget.
• Share competitor ad performance data to help marketers adapt and grow their business.
• Identify drivers of a campaign’s week-on-week and month-on-month performance.

 

Which value defnition is commonly used in value-centric measurement strategies?

• Unique value
• Actual value
• Necessary value
• Intrisic value

 

You’re working on a fixed annual budget but wish to test new initiatives through campaign experiments. What’s an effective way to create the budget flexibility you’ll need?

• Deliver a quarterly budget review to a superior, for purposes of requesting additional funds for testing in the next quarter.
• Allocate a percentage of the budget for use in testing and responding to changes in the market.
• Establish a monthly or weekly sync with the finance team to share ideas and encourage flexibility in the budget.
• Look over industry reports to better anticipate query demand for the coming year and funding that will be required to accomodate this.

 

When setting up a Performance Max campaign, which is a best practice?

• Putting conversion tracking into place two weeks after a campaign is launched
• Limiting the amount of ad extensions used within an asset group
• Avoiding linking a Google My Business or Google Merchant Center feed
• Utilizing the maximum number of permitted text, image, and video assets

 

Which metric is used to measure value?

• Cart size
• Cost-per-click
• Page depth
• Time spent on site

 

A local coffee shop is looking to drive more store visits from their Google Ads campaigns. Why should they consider using a Performance Max campaign?

• Performance Max campaigns that include video ad formats allow advertisers to see an average increase of 13% total incremental conversions.
• Advertisers can use Performance Max campaigns to choose the websites on which they show ads, which could result in more store visits from potential customers.
• A Performance Max campaign can help them find new valuable customers across Google Ads inventory through the use of AI.
• The manual creation of assets allows advertisers to spend time crafting their unique value proposition.

 

For developing image assets that are effective, which of these is a best practice that should be followed?

• Placing the most important content at the center 50% of the image asset
• Making it a habit to upload four or more relevant and unique images at the campaign or ad group level
• Using images with a white background since these images usually deliver better results
• Providing square images exclusively in order to maximize how often assets are able to serve.

 

What is conversion delay?

• The amount of time between a user clicking an ad and that user completing a conversion action on a site, or, an advertiser uploading an offline conversion
• The period of time it takes an advertiser to properly create a conversion measurement strategy for their Google Ads account
• The load time of the website page used to measure online conversion actions for the advetiser’s site, such as an order confirmation page
• The number of days it takes a newly adopted Smart Bidding strategy to ramp up after a campaign’s first recorded online or offline conversion

 

How do negative keywords assist a Search campaign?

• They can help eliminate the possibility of customers writing unfavorable reviews about a particular business.
• They prevent ads from being delivered for searches that might otherwise qualify but most likely don’t match the intent of the search.
• They give marketers insight into what other searches customers are using to arrive at their business.
• They allow marketers to add negative keywords as a means of limiting the terms competitors can bid on at auction.

 

How does a test-and-learn mindset help marketers achieve success with Google’s AI?

• By encouraging teams to break down silos and identify solutions quickly.
• By promoting competion across the organization.
• By helping teams test more than one business objectives at the same time.
• By empowering leaders to spot low performers more quickly.

 

What’s a benefit of using broad match keywords?

• Broad match allows marketers to reach the most possible consumers searching for their product or service, while saving time from adding a variety of keywords.
• Broad match offers marketers a great deal control over the specific search terms that ads match to, and volume may be limited.
• Broad match ensures the core concept of a keyword is present in the search term while reaching similar volume to what exact match keywords would provide.
• Broad match keywords must be present alongside both exact match and phrase match keywords in any ad group to ensure high performance.

 

If an advertiser’s marketing objective is to generate leads, how can the advertiser optimize their Performance Max campaigns for value?

• Create value rules based on audiences that have visited a local store in the past.
• Develop a strategy of importing offline values through the use of enhanced conversions for leads.
• Utilize a Maximize conversions bidding strategy in order to increase conversion volume.
• Create a Maximize Clicks bidding strategy to propel website traffic volume.

 

Which marketing behavior can benefit from AI? (Choose three.)

• Adjusting bids during seasonal events
• Reviewing marketing best practice checklists
• Product-level testing and rotation
• Keeping bids consistent during seasonal events
• Creative-level testing and rotation

 

When optimizing for value, which Smart Bidding strategy would you use?

• Maximize conversions
• Maximize clicks
• Target Impression Share
• Target ROAS

 

How can lagging Ad Strength for Responsive Search Ads be improved?

• By avoiding commonly used keywords in headlines and descriptions
• Through the use of more unique headlines and descriptions
• By using the Ad Strength tool to learn more about how to make a Responsive Search Ad
• Through the use of the Keyword Insertion tool that can spot new keyword ideas

 

What are the variables that affect whether an optimization score recommendation is surfaced in an account?

• Information gleaned from algorithms that identify the changes necessary for the largest increase in campaign spend, independent of performance impact
• There’s no specific focus, as all types of recommendations are surfaced for all individual and manager accounts
• Recommendations are surfaced when the system determines that business objectives need to be expanded.
• Information gleaned from machine learning and simulations that identify potential performance uplift based on a marketer’s business objective