HubSpot Digital Marketing Answers
- There are 60 questions.
- The exam takes about 1 hour to complete.
- You must answer 45 questions correctly to pass.
- You must wait 12 hours between attempts.
- You have 3 hours to complete the exam.
Exam URL: https://academy.hubspot.com/courses/digital-marketing
Indice del contenido
Fill in the blank: To keep your content calendar agile, it shouldn’t extend more than ___________.
Fill in the blank: ________ refers to how well a document matches a search query.
Which of the following is an example of a video in the attract stage?
Fill in the blank: The following sentence is an example of ____________ voice? “The grocery shopping was done by your father.”
Having an understanding of what you’re trying to achieve is the most important part of creating high-performing emails. What theme does this correlate to?
Fill in the blank: Words like “free” or “percent off” may not trigger spam filters for your email, but could ___________.
What is the benefit of including ad extensions in your search ads?
If you have a keyword set to broad match, but you want to select specific keywords that must be included in the search query for your ad to be displayed, what would you use?
How could this sentence be corrected to cut out fluffy words? “I really just want to go to the arcade to play games in order to have fun.”
Fill in the blank: A keyword set to _____ match type will display your ad if the search term contains the same order of the words, but it can also contain additional words.
To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?
Which KPI is most likely to be a vanity metric?
Which of the following is an example of a video in the delight stage?
All of the following are attributes of a content creation workflow EXCEPT:
All of the following impact a website’s ability to rank on a search engine results page EXCEPT:
What are the three stages of the buyer’s journey?
True or false? A content offer is something you create and publish in exchange for personal information, like an email address and a name.
You asked your colleague to provide feedback on a blog post you recently wrote. When they sent you their feedback, they made edits directly in the doc. Is this a best practice for a content editing process?
What can you do to make a headline more compelling?
True or false? Your content creation framework should stay consistent over time.
True or false? You should use a consistent naming system to store and easily identify hosted files.
True or false? When possible, you should try and use extensive vocabulary in your writing.
True or false? Never use acronyms in your writing.
Which network has the longest life for a piece of content?
On which social network should you share content most frequently?
Custom Rendering for Mobile
Custom Relationship Modules
Customer Relationship Management
Customer Rotation Model
The right person
The right segments
The right email platform
The right buyer personas
What occurs during the attract stage of the inbound methodology?
You answer questions and provide solutions for the challenges your prospects and customers face.
You focus on bringing prospects and customers to your social pages or website through relevant and helpful content.
You exceed a prospect or customer’s expectations so much that they’ll want to tell their friends and family about you.
You collect information about the individual you’re working with.
When does the engage stage of the inbound methodology begin?
The engage stage begins when a purchase occurs.
The engage stage begins when a customer leaves you.
The engage stage begins when a prospect or customer takes a desired action.
The engage stage begins when a prospect or customer proposes you give them a discount.
What is the purpose of the delight stage of the inbound methodology?
To exceed expectations
To provide an outstanding experience every time a prospect or customer interacts with your company
To go the extra step to ensure a prospect or customer accomplishes what they set out to do
All of the above
Fill in the blanks: Tail winds are to ________ : as headwinds are to _________.
Forces, friction.
Friction, force.
Ships, force.
Ships, friction.
What is the difference between a brand keyword and a non-brand keyword?
A brand keyword is more expensive, a non-brand keyword is less expensive
A brand keyword receives less traffic, a non-brand keyword receives more traffic
A brand keyword has more variations, a non-brand keyword has fewer variations
A brand keyword includes a brand’s name, a non-brand keyword does not include a brand’s name
broad
exact
specific
negative
Which of the following represents an exact match keyword?
“dog treats”
[dog treats]
dog treats
-dog treats
Which of the following represents a phrase match keyword?
+smart tv
-smart tv
[smart tv]
“smart tv”
Which of the following represents a broad match keyword?
wall art
“wall art”
wall +art
-wall art
What symbol would you use to add a broad match modifier?
/
^
+
–
What symbol would you use to add a negative keyword?
/
^
+
–
- True
- False
From top to bottom, what should your search account structure hierarchy look like?
Campaigns, ad groups, keywords
Ad groups, campaigns, keywords
Keywords, campaigns, ad groups
Keywords, ad groups, campaigns
How many ad extensions should you include in your search ads?
2
3
5
All that are available
As many as many as make sense for your business
The inbound methodology is meant to support which business functions?
Marketing
Sales
Service
A and B
All of the above
Awareness
Attract
Engage
Decision
Delight
What does it mean to have an inbound approach to doing business?
Your business only runs ads that boost top-performing social media posts.
Your business only focuses on an organic marketing strategy as opposed to interrupting them with ads.
Your business focuses on empowering your prospects and customers, rather than forcing them to engage with you.
Your business’s word-of-mouth is so strong that you don’t have to do any form of marketing or advertising.
Fill in the blank: When planning the timing of content in a calendar, _______.
stick to a schedule and hold your team accountable to their deadlines
create focus by only working on one project at a time
remain flexible to account for changes
have your team submit ideas they want to work on
Awareness
Engage
Decision
Delight
True or false? Relevancy directly impacts ranking strength.
- True
- False
Fill in the blank: Once a search engine bot discovers your web page, it _______.
checks to see if the content is unique from its database of content
checks to see if it can read all forms of media included within the page
decides how relevant it is to certain search queries by indexing it based on signals like keywords used within it
adds a cookie to it to come back later if it intends to rank it in the top 100
title tags that are optimized for SEO
pages your website ranks for on the first page of search engines
backlinks you have to your website
content that exists on your website
“That sounds great. Do we have a size and preferred color for this custom font?”
“To save budget on a custom font, we should consider purchasing another brand’s custom font and making updates to it.”
“We should consider using a Google font because they’re accessible to all web browsers.”
- True
- False
Fill in the blank: The ideal blog post title is _____ characters.
15
60
75
90
Which of the following is an example of a video in the engage stage?
A promotional video featured on a landing page
A social video that shows off your brand’s personality
A testimonial of one of your customers with relatable stories
A funny video of a cat sitting on a window sill
brand
business
entertainment
sales
True or false? Watching three seconds of a YouTube video is considered a view.
- True
- False
- “YouTube as a channel is not worth the investment. There are far more valuable channels with SEO benefits that the business should focus on.”
- “While views are important, YouTube rewards videos with the most clicks. The more people that start watching a video, the more YouTube will feature your video.”
- “YouTube wants viewers to watch videos all the way through. We should focus on creating more engaging video content.”
All of the following are key places your videos can appear on YouTube EXCEPT:
In search results
On the homepage
On a sponsored page
In the trending system
In subscriptions
- answering a question in the form of a detailed list
- asking questions in your H4 headers
- embedding social media posts throughout your content
- creating a title tag with your primary keyword featured near the beginning of it
Which of these KPIs demonstrate social media ROI? Choose all that apply.
Direct sales revenue from social media, such as orders that come in from a coupon or links into your website that lead to purchase.
Lead conversions from social media campaigns. This may vary from company to company but could include email signups, downloads of materials like an ebook, or activations of trial software.
Customer ratings and reviews demonstrate strong engagement and opinion. They are also one of the biggest indicators to other people that a product or a service is worth buying.
Customer satisfaction – it’s often tracked with a net promoter score (often called NPS), this gives you a sense of whether or not your social customer service efforts are working.
Stories
Bio
Post copy
Advertisement
In order to include a link in a Story, Instagram requires business accounts to have ____ followers.
500
1,000
5,000
10,000
- True
- False
- True
- False
Send Tom a Facebook message with a detailed map of the trail
Send Tom an email with a detailed map of the trail
Feature a detailed map of the trail as an advertisement to Tom
Feature the post at the top of Tom’s news feed
- True
- False
True or false? You can have more than one key result per objective.
- True
- False
Blue women’s t-shirts
Blue women’s t-shirt
Blue t-shirts
Women’s t-shirts
Women’s t-shirt
Traveling in Boston
Traveling in Boston during the winter
Travel in Boston during the winter
Where to travel in Boston
What’s it like to travel in Boston
- True
- False
- True
- False
What are the two key actions to look at when optimizing each part of your email?
The segment and the open
The open and the click
The contacts and the goal
The subject line and the preview text
Fill in the blank: The ideal length of an email subject line is _____ characters.
41–50
55–75
10–20
75–100
Add the contact’s first name
Mention their interests
Mention the exact pages they’ve visited on your site
Mention an action the contact has taken with their company
Which of the following is NOT an example of owned media?
Your website
Social media profile
Sponsored content
Blog Content
Which of the following is NOT an example of paid media?
Guest blog posts
Boosted Facebook posts
Google Ads
Sponsored content
- True
- False
True or false? As buying behavior changes, the inbound philosophy will also evolve.
- True
- False
What is one benefit of running search ads for brand keywords?
Which of the following is the best practice for optimizing the elements on a web page to reduce page size?
What’s an example of a measurable key result? Choose all that apply.
Which of the following factors does YouTube pay attention to as part of its algorithm?
___________ characters is the average character length that will appear on a mobile device for your email.
10-15
23-36
41-50
50-65
Fill in the blank: A keyword set to ______ match type will display your ad when the search term contains any or some combination or variations of the words in your keyword, in any order.
- True
- False
During the decision stage of the buyer’s journey, it’s effective to use which of the following content formats? Select all that apply.