Advanced Omnichannel Certificate Answers

Questions:

Question 1 of 30

Which goal metric should your omnibiding efforts optimize towards?

Offline Sales
Online Sales
Omnichannel ROAS
Target CPA

Question 2 of 30

Which of these is not a benefit of omnichannel optimizations?

Evaluate and optimize omnichannel performance by including store visit conversions in Smart Bidding strategies
Driving only store footfall to help retailers make more sales for local marketing teams.
Understand which campaigns, keywords, and devices drive the most store visits to your business.
Understand the full impact of your return on investment (ROI) and make more informed decisions about your ad creatives, spend, bid strategies, and other elements of your campaigns.

Question 3 of 30

Please arrange these in order of occurrence – explaining how Store Visits Measurement works.

A customer is signed in to their Google account and opts into location history in their account settings. The customer finds an ad for your store and interacts with it.

The customer visits the store’s physical location.

We connect the customer’s visit to the store to engagements with your ad in a privacy-safe way. Store visits use anonymous, aggregated statistics which are then extrapolated to represent the broader population of your customers.

Google Ads creates modeled numbers by using current and past data on the number of customers who click or view your ads and later visit your store. You can then understand these results in your Google Ads reports for store visits.

Question 4 of 30

What signals are used for calculating store visits data?

Advanced Machine Learning
Mapping Technology
Privacy
Survey Verification
All of These

Question 5 of 30

Store Sales data can show in your account automatically or with uploading directly.

True

False

Question 6 of 30

Which reports can you see with store sales reporting?

Select 3 Correct Responses

Geo Report
Conversion Lag Report
User Receipts
Data Driven Attribution

Question 7 of 30

Store visits measurement is available for video

True

False

Question 8 of 30

Omnibiding has no learning period and should show immediate results

True
False

Question 9 of 30

Store visit value can be calculated considering in-store purchase rate and average order value

True

False

Question 10 of 30

Omnichannel bidding relies on smart bidding

True

False

Question 11 of 30

Omnichannel bidding is not compatible with Store Sales.

True
False

Question 12 of 30

What is not an eligibility criteria for Store Sales?

The Conversion with Cart data tag needs to be implemented.

Must have a Business Profile (formerly Google My Business) linked and using Location Extensions
Min 300k store visits to receive automatic stores sales over the last 90 days
Min 500k search/shopping clicks to upload data for dynamic store sales values over the last 90 days

Question 13 of 30

Store pickup is also available with Google Hosted Local Store Front

True
False

Question 14 of 30

What are the 2 options available to understand the total store sales value driven by your campaigns?

Select 2 Correct Responses

Select “non ecommerce” goals in the conversion column
Have customers manually upload their receipts
Set a default static value for every store sale recorded
Upload your dynamic store sales data

Question 15 of 30

To enable ‘Pickup later’, my retailer has to first onboard and activate Local Inventory Ads.

True

False

Question 16 of 30

What is the recommended campaign set up for Local Inventory Ads?

Keeping Online and In-Store inventory advertised in separate campaigns (Local only campaigns)

Keeping Online and In-Store inventory in the same campaign (hybrid campaign)
Keeping Online and In-store inventory advertised in separate accounts
Keeping Online and In-Store inventory advertised in either same or separate campaigns

Question 17 of 30

Local Inventory is compatible with which campaign type(s)?

Regular shopping ads
Smart Shopping Campaign
Performance Max
All of the above

Question 18 of 30

Which of the following is not an example of when a Local Inventory Ad is more likely to serve?

When the user is close to a store with available inventory
Based on the frequency of the query
On mobile devices
When the user’s query demonstrates local intent

Question 19 of 30

Merchant Center is one of the three accounts needed to activate Local Inventory Feeds?

True

False

Question 20 of 30

Local campaigns are the first-ever Google ads campaign type specifically designed to optimize store visits?

True

False

Question 21 of 30

Local campaigns is upgrading to what conversion goal in Performance Max?

Lead generation
Store visits
Store goals
Online

Question 22 of 30

Performance Max for store goals supports all of the following strategies except for?

Driving visits through product showcasing
Store pick up
Maximizing traffic for all locations
Supporting specific locations

Question 23 of 30

Local campaigns/ Performance Max for store goals allows an advertiser to show their ads across which of the following Google properties?

Select 4 Correct Responses

YouTube

Display

Gmail

Question 24 of 30

What is the ideal length of time for long-term success of a Local campaign and/or Performance Max campaign?

30 days
15 days
1 week
3 months

Question 25 of 30

Performance Max for store goals has feature parity with Local campaigns?

True

False

Question 26 of 30

What are Audience Signals?

A fully automated solution from end-to-end to optimize your bids, creatives, and ad placements to increase visits to your client’s stores.
A new feature in Performance Max for store goals that uses machine learning to reach an advertiser’s most valuable audiences.
Promotes the proximity of a store and stock availability on Shopping ads to drive traffic to stores.
A solution for measuring and driving offline sales.

Question 27 of 30

Which of these can help you measure online to offline?

Select 2 Correct Responses