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Réponses à la Certification Search Ads 360 de Google Marketing Platforms – French

22 June, 2024 Por Vicen Martínez Arias

Réponses à la Certification Search Ads 360 de Google Marketing Platforms

Réponses de certification Search Ads 360 de Google Marketing Platforms

Examen de certification Search Ads 360 est l’un des programmes de certification disponibles dans Google SkillShop. L’examen contient 49 questions, mais il y a beaucoup plus de questions possibles. Chaque fois que vous passez l’examen, vous recevez des questions aléatoires. Les examens de certification s’adressent aux utilisateurs possédant une expérience pratique des produits GMP.

Passez l’examen facilement en moins de 15 minutes. Toutes les questions et réponses d’examen. Réponses à la Certification Search Ads 360 de Google Marketing Platforms.

Réponses à la Certification Search Ads 360 de Google Marketing Platforms

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Campaign Manager 360 Certification Exam Answers 2025

14 June, 2024 Por Vicen Martínez Arias

Campaign Manager 360 Certification Exam Answers

Google Campaign Manager 360 exam is one of certification assessments available in Google SkillShop. Under Google Marketing platforms category.

You will have 75 minutes to complete 50 multiple choice questions.

Campaign Manager 360 Certification Exam Answers

Questions:

While creating a campaign with your client, they ask you what Floodlight tags can do within their campaign.How do you answer them?
When scheduling creatives within Campaign Manager 360, what’s one thing you need to do to make sure an appropriate ad will run every time?
In which scenario will you use the video impressions or video starts metric within Campaign Manager 360?
Your sunglasses retail chain client would like to start running mobile ads in their current campaign. Some creatives are already optimized for mobile and may already appear across mobile websites.What’s the first thing to check within their Campaign Manager 360 account to verify that these ads serve?
Your client, a national bicycle retail chain, has requested a weekly spreadsheet report by email that shows the locations where website visitors originate from.Using Campaign Manager 360, which measurement feature would you select to meet this request?
You’re working with a new client looking to use video advertising within Campaign Manager 360.Which two types of video ad creatives can they use?
Within Campaign Manager 360, what are the components within each campaign?
You’re working with a clothing distributor who’s launching a new line of scarves. They’re running ads across mobile web and in-app inventory.If they want to see purchases across both platforms, which report should you run?
An apparel company is launching a baseball uniform line and wants to advertise their video ads within baseball game inventory.Before setting up their campaign in Campaign Manager 360, what’s the first thing they should do?
An electric company wants to advertise their business within several Android apps. After developing the campaign in Campaign Manager 360 and assigning creatives, there’s an error occurring.What may have caused the error?
A national medical device company is ready to launch their campaign for a new wheelchair.Which role within their organization has the ability to send the Campaign Manager 360 tags to advertisers?
An agency account manager has set up separate child advertisers for a client, a party supplies store.What’s the next step the account manager should take to get the client’s account ready in Campaign Manager 360?
You’re building an ad campaign for a photography supply store, and they’ve prepared many different creatives for their campaign.Which product should you select to help you easily integrate creatives while working with Campaign Manager 360?
When should an advertiser, who’s using Campaign Manager 360 to run an in-stream video ad campaign, consider activating default ads for placement?
Within Campaign Manager 360, what are the components of each account?
A computer repair shop has decided to focus their outreach efforts and develop a desktop ad campaign.Which ad placement option would they include in their campaign?
You’re ready for your tennis shoe campaign to launch.What do you need to do to make sure that Campaign Manager 360 knows to serve the creatives to a top sports site?
An agency is working with a jewelry retailer on a campaign. They review their client’s report in Campaign Manager 360 and notice that the default ads are running more often than the ads assigned by the campaign.What factor may be causing this issue?
Your colleague would like to set transcoding for their new campaign that includes in-stream video creatives, but they ask you for help about which Campaign Manager 360 hierarchy where they should look.How would you answer them?
You want to run your campaign for your dry-cleaning service across three different publishers, each with different video creative specifications. One accepts 300×250-only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications.How should you traffic this campaign to meet these demands?
A new art supplies store client has begun a campaign to promote how-to-paint videos with a downloadable promotion. They’re using a counter tag as one of their Floodlight tags in Campaign Manager 360.If your objective is to measure how many people downloaded the promotion, what counting method should they use?
You’re working with an online car rental agency on a new ad campaign. They use Campaign Manager 360 and want to use a Google solution to measure app conversions. They’re comfortable with coding.What solution would you recommend to meet their needs?
Your client, a skin care products company, is interested in a new ad campaign set up within Campaign Manager 360. They’ve already had their network set up within the platform.Step-by-step, which processes should you follow when carrying out their campaign?
An advertiser is ready to build their mobile ad campaign and they want their ads to serve on any modern browser.Which ad inventory options should they select?
Your client is an advertising agency that manages multiple clients across various categories.How should they structure their Campaign Manager 360 instance(s) to make sure there’s simple transferability?
When third-party cookies deprecate, what are the critical inputs for conversion attribution?
A hotel client asks you to measure how many users participated in their rewards program.Which Floodlight capability would you use to measure the information they’ve requested?
Your client, a national cleaning supplies business, is about to spin off a new subsidiary that you’ll also work with.How will you organize their Campaign Manager 360 network, so that they’re able to separate their business units and maintain a holistic overview of the company?
After setting up a campaign, a furniture company is ready to upload creatives for it.Which four options for creatives will they be able to use in Campaign Manager 360?
What technology can help an advertiser serve ads that work well for both desktop and mobile platforms?
Your client, who owns a vegan foods online store, is ready to roll out a video campaign. They only have companion ads ready to serve.What would you advise them to do?
You’re working with a movie production company on their latest release. They want to make sure their display ads appear in locations ideal for your brand.At what level in your Campaign Manager 360 account settings will you need to navigate to?
You’re about to present an ad campaign to a client and want to include the core platform integrations in Campaign Manager 360 as part of the pitch.Which platforms would you include in that presentation?
You’re about to open a new online store for your art supplies business. You’re ready to use mobile in-app advertising and want to be sure these can send visitors to the in-app landing page for the new online store.Which tool in Campaign Manager 360 should you select?
A marketer is using new creatives to expand an ad campaign for a tea shop.Which set of steps are relevant in the creative-serving process?
A PC accessories retailer has decided to add a new 640×480 MP4 video ad placement to their In-stream Video campaign.In Campaign Manager 360, what step should they take to include this video format and resolution option in their campaign?
A national motorcycle manufacturer has run a campaign across all devices, such as desktop, mobile phones, and tablets. They want to understand which devices their ads have appeared on.Which report should they look at?
A national sneaker company wants to see if their ad appeared outside of the geographic target.What’s a good way to view metrics for the geographic brand safety target?
You need to explain what Campaign Manager 360 is to a client.What answer will you give them?
Your client would like you to share video campaign metrics on how many times users stop their video ad and how many times users restart their video ad.To meet this request, which two rich media metrics from Campaign Manager 360 would you show the advertiser?
A client would like to better understand how Campaign Manager 360 works.What’s the correct order of steps you’d use to describe Campaign Manager 360’s process?
A home improvement store has rebranded some of the hardware they sell. They want to determine the impact of their media campaigns by seeing how many new and unique users have bought their hardware and have seen their ads. Which reports will help them do this?
Using Campaign Manager 360, what kind of Verification settings would notify you if your ad was running beside content that wasn’t suitable for your brand?
A dental care products company would like to start using Campaign Manager 360 to begin a smartphone-focused mobile ad campaign.Which scenario reflects a consideration the company should be aware of when advertising on a smartphone?
Your salon client is launching a new video campaign with most of the information airing at the :25 mark. You want to see how many times that message was viewed.Which video benchmark should you review within Campaign Manager 360 reporting?
What part of the Google Marketing Platform should you go to in order to manage connections across different products?
You’re a marketer for a wedding planning business, and you’ve been running a campaign across mobile web, mobile app, and desktop web platforms. When reviewing the campaign, you see that mobile-related metrics aren’t appearing.What may be the cause for the missing metrics?
Which positions at an agency would you expect to use Campaign Manager 360?
Your fitness equipment client just launched a virtual fitness app. They’re offering a pricing special for users who download their app in-store. Your client would like to have the website traffic directed to the mobile site, then have the mobile site traffic directed to the store for the special.What do you need to do in Campaign Manager 360 to split up your traffic to achieve that outcome?
You want to figure out users’ ability to view their video ads. Which Campaign Manager 360 metric will allow you this insight?
Which platforms allow for native integrations with Campaign Manager 360?
After setting up separate child advertisers for your client, what’s the next step to prepare your client’s account in Campaign Manager 360?
Within Campaign Manager 360, what type of Verification settings will tell you if your ad ran beside content not suitable for your brand?
Your client wants to run their sneaker campaign across three different sports publishers, each with different video creative specifications. One accepts 300×250-only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications.How should you traffic this campaign?
What are the key inputs for conversion attribution after third-party cookie deprecation?
A furniture company wants to start using Campaign Manager 360 to start advertising across mobile platforms, focusing primarily on smartphones.Which scenario represents a consideration to bear in mind for advertising on a smartphone?
You’re working with a beverage client on a new campaign. After reviewing a report in Campaign Manager 360, you notice that the default ads are running more often than the new campaign-assigned ads.What could be the cause of this issue?
Your new client’s business has a home decor division and a general contracting division. Since this is the first time you’re working with them, you’ll need to set up their Campaign Manager 360 network so they’re able to separate their divisions while also being able to see a holistic view of their company.What kind of setup will allow for this differentiation?
You’re working with a car manufacturer looking to set up a campaign within Campaign Manager 360. They’ve just had their Campaign Manager 360 network created.What steps, in order, should you take to set up their campaign?
Which Floodlight feature makes it possible to measure specific elements on a webpage at the time of a conversion event?
What can Floodlight tags do within Campaign Manager 360?
A workout clothing retail chain wants to place ads for a mobile campaign that focuses on reaching mobile devices like smartphones and tablets.Which ad placement option would be outside the scope of that campaign objective?
Your new bookstore client is running a campaign for its new training series that kicks off with a how-to brochure. They’re using a counter tag within their Floodlight tags in Campaign Manager 360.Which counting method should you use if you want to measure how many users downloaded the brochure?
A fitness equipment company is setting up their campaign and is ready to upload creatives to be hosted in Campaign Manager 360.What four options are available to them?
Your client would like to measure how many new users are seeing their campaign. They’d like to view this on a spreadsheet emailed daily.Which Campaign Manager 360 measurement feature should you use to meet their request?
Your colleague has a campaign running across multiple platforms including mobile web, mobile app, and desktop web. When they review their campaign, they notice that mobile-specific metrics aren’t appearing.What could be the reason for this error?
When looking within Campaign Manager 360 at a campaign what components would you find?
Where in the Google Marketing Platform can you manage connections across a number of its products?
Your client wants to measure users’ ability to see their video.Which metric within Campaign Manager 360 should they use to do this?
Your home decor client wants to start running mobile ads within their current campaign. Some creatives are already mobile-optimized and may be already appearing across mobile websites.What’s the first thing they should check within their Campaign Manager 360 account to make sure of delivery?
You’re working with an apparel brand who’s launching a new line of hats. They want to use mobile in-app advertising, but they want to make sure that these ads send their audience to the in-app landing page for the new hat line.Which tool within Campaign Manager 360 should you use to meet their request?
Which types of digital marketing roles most commonly use Campaign Manager 360?
A national pet food store is running a campaign across desktop, mobile phones, and tablets. They want to determine which devices their ads have appeared on.Which report should they review?
A fitness apparel brand is launching a new line of high-impact workout attire. They want to report on how many new and unique users are purchasing their items and are being reached by their media campaigns.Which reports should they be reviewing?
Your client wants to set transcoding for their upcoming campaign that includes in-stream video creatives.At what Campaign Manager 360 hierarchy is transcoding set for in-stream video creatives?
You’re working with a national flower distributor to plan desired creatives for a new campaign.During the creative serving process, which of the following steps are relevant to the process?
You’re working with a paper company that has multiple creatives for their upcoming card stock campaign.Which product works with Campaign Manager 360 to make sure of the seamless integration of creatives?
What’s a key differentiator of Campaign Manager 360?

You’re working with a dairy brand who is adding new ice cream flavors as part of their offerings. They’d like to use mobile in-app advertising, but they want to be sure that these ads direct their audience to the in-app landing page for the new ice cream. Which tool in Campaign Manager 360 is the right one for this objective?

Custom links
Deep links
Landing page links
Targeting links

While working on your ad campaign and looking over a diverse selection of creatives, you look for a product that works with Campaign Manager 360 that can help you integrate these creatives. Which product should you choose?

Tag Manager 360
Display & Video 360
Google Analytics 360
Optimize 360

After looking over a report in Campaign Manager 360 about a client’s new campaign, you observe that the default ads run more frequently than the new ads for the campaign. What may be the reason for this happening?

Allowing both ad types to run across various sites and platforms
Including geographic, language, and technology targeting
Setting up the priority of the ad to “2,” which then ran before the standard ad
Including three different creatives to run in this campaign

In Campaign Manager 360, you’ve just set up your client, a coffee store chain, with separate child advertisers. What’s the next step you should take to prepare their account?

Upload the specific creatives for the latte product into their account.
Select optimal placements for their latte product launch.
Choose the desired ad sizes for the latte product-related creatives.
Develop a campaign for their new latte product.

In what situation would you use the video impressions or video starts metric from Campaign Manager 360?

Your lawncare client is opening a franchise in a new region. They’re running a video ad and want to determine how many impressions their video ad received.
Your glassware client is kicking off a video campaign for their new line of tumblers. From this campaign, they’d like to find out how many people watched watched to the midpoint of the video ad.
You’re working with a new carpentry business client starting a new video ad campaign. Your client wants to figure out how many people have watched to the third quartile of their ad.
You’re working with a regional car wash chain. They’ve included video ads in their campaign and would like to know how many people have watched the video in full.

Within Campaign Manager 360, what type of Verification settings will tell you if your ad ran beside content not suitable for your brand?

Geo setting
Video setting
Content setting
Viewability setting

Your colleague has a campaign running across multiple platforms including mobile web, mobile app, and desktop web. When they review their campaign, they notice that mobile-specific metrics aren’t appearing. What could be the reason for this error?

They only included mobile app installs as a filter.
Mobile reporting dimensions were left out of Report Builder.
They only included “mobile app” as a platform filter.
Mobile website was left out of the campaign.

You’re working with a car manufacturer that is looking to set up a campaign within Campaign Manager 360. They’ve just had their Campaign Manager 360 network created. What steps, in order, should you take to set up their campaign?

1. Create a campaign. 2. Create an advertiser. 3. Create a placement. 4. Create a site 5. Upload creatives. 6. Create ads. 7. Placements and creatives. 8. Download and send placement tags. 9. Associate the ads.
1. Create placement. 2. Create an advertiser. 3. Create a campaign. 4. Upload creatives. 5. Create ads. 6. Download and send placement tags.
1. Create ads. 2. Create an advertiser. 3. Create a campaign. 4. Create a placement. 5. Upload creatives. 6. Download and send placement tags.
1. Create an advertiser. 2. Create a campaign. 3. Create a site 4. Create a placement. 5. Upload creatives. 6. Create ads. 7. Associate the ads. 8. Placements and creatives. 9. Download and send placement tags.

Your client wants to set transcoding for their upcoming campaign that includes in-stream video creatives. At what Campaign Manager 360 hierarchy is transcoding set for in-stream video creatives?

Package
Ad
Creative
Placement

A marketer for an online pet food store is about to launch an ad campaign using Campaign Manager 360. Which order of processes should they expect for their campaign after launch?

1. The pet food store’s ad serves and relays performance insights to Campaign Manager 360. 2. Campaign Manager 360 picks an ad for the pet food store to use the space. 3. Consumers visit the website with ad locations. 4. Campaign Manager 360 supplies a creative option, relying on audience and contextual signals.
1. Consumers visit the website with ad locations. 2. Campaign Manager 360 supplies a creative option, relying on audience and contextual signals. 3. Campaign Manager 360 picks an ad for the pet food store to use the space. 4. The pet food store ad serves and relays performance insights to Campaign Manager 360.
1. Campaign Manager 360 picks an ad for the pet food store to use the space. 2. Consumers visit the website with ad locations. 3. The pet food store’s ad serves and relays performance insights to Campaign Manager 360. 4. Campaign Manager 360 supplies a creative option, relying on audience and contextual signals.
1. Consumers visit the website with ad inventory. 2. Campaign Manager 360 picks an ad for the pet food store to use the space. 3. Campaign Manager supplies a creative option, relying on audience and contextual signals. 4. The pet food store’s ad serves and relays performance insights to Campaign Manager 360.

An online travel-planning startup wants to serve ads that would be a good fit for both desktop and mobile devices. Which technology is best-suited to support them achieving that goal?

Display & Video 360 Marketplace
Campaign Manager 360
Native apps
HTML5 tools

Your store is launching a mobile app to promote website development services. You offer a discount if customers download the app in-store and use the app to purchase a design package. You’d also like the website traffic driven to the mobile site and then have the mobile site traffic sent to the store for the discount. What process should you follow in Campaign Manager 360 to split up your traffic to achieve this goal?

Use mobile targeting to traffic two separate ads, so users can then be directed as desired.
Use audience targeting to include users who have already purchased goods and services from your store.
Use audience targeting to engage users seeking web development services and who are close to a store location.
Use mobile targeting to cover mobile app and mobile web ads in the ad campaign.

A workout clothing retail chain wants to place ads for a mobile campaign that focuses on reaching mobile devices like smartphones and tablets. Which ad placement option would be outside the scope of that campaign objective?

Tablet fitness news aggregation app
Desktop website for exercise news
An exercise and health monitoring app
Mobile website for running enthusiasts

Which types of digital marketing roles most commonly use Campaign Manager 360?

Publisher, strategists, and traders
Media traffickers, analysts, media planners
Media traffickers, strategists, and TV buyers
Analysts, traders, and media planners

An agency is building a mobile ad campaign with their client who wants their ads to serve to a current-generation browser. To meet their goal, which ad inventory option should they use?

They should use mobile web and desktop web ads.
They should use mobile in-app and out-stream video ads.
They should use mobile web and mobile in-app ads.
They should use mobile in-app and in-stream video and audio ads.

You’re a marketer promoting your company’s new line of juice smoothies. In Campaign Manager 360, what level in the account settings should you go to make sure the ads serve only in locations in line with your brand?

Go to the campaign-level settings.
Go to the ad-level settings.
Go to the creative-level settings.
Go to the account-level settings.

Your new bookstore client is running a campaign for its new training series that kicks off with a how-to brochure. They’re using a counter tag within their Floodlight tags in Campaign Manager 360. Which counting method should you use if you want to measure how many users downloaded the brochure?

Per session counting method
Unique counting method
Standard counting method
Custom counting method

You’re an agency account executive working with a new games app developer. They’ve been running ads across in-app inventory and mobile web. To find out about purchases in both platforms, which report should you check on?

Platform Type Report
Cross-device conversion report
Reach report
Floodlight report

Which Floodlight feature makes it possible to measure specific elements on a webpage at the time of a conversion event?

Custom attribute
Custom dimension
Custom variable
Custom parameter

Your client, who owns a vegan foods online store, is ready to roll out a video campaign. They only have companion ads ready to serve. What would you advise them to do?

Cancel the entire campaign.
Delay the entire campaign.
Cancel the video ad placements, but proceed with the companion ads.
Until the video ads are ready, begin the campaign with companion ads.

A manager at an advertising agency works with several clients across different categories. How should they organize their Campaign Manager 360 instance(s) to make certain there’s simple transferability?

They should create many campaigns for each account the manager manages within the agency.
They should create several campaigns, one for each of the manager’s clients.
They should create one agency account with several advertisers within that account.
They should create several networks, one for each of these clients.

Where in the Google Marketing Platform can you manage connections across its products?

Data Management Center
Integration Center
Floodlight Configuration Center
Admin Account Center

You’re developing new creatives to begin an ad campaign for your sign-making company. When you serve the creatives, which set of steps best fit the process?

Using creative rotation rules, creative weight, creative type
Using creative length, creative weight, and creative scheduling
Using creative rotation rules, creative weight, and creative scheduling
Using creative rotation rules, creative flight dates, and creative scheduling

A national pet food store is running a campaign across desktop, mobile phones, and tablets. They want to determine which devices their ads have appeared on. Which report should they review?

Cross-device conversions Report
Platform Type Report
Same-device conversions Report
Environment Type Report

A fitness apparel brand is launching a new line of high-impact workout attire. They want to report on how many new and unique users are purchasing their items and are being reached by their media campaigns. Which reports should they be reviewing?

Standard report and Floodlight Report
Standard report and Reach report
Floodlight Report and Summary report
Floodlight Report and Reach report

A realtor would like to add a 1280×720 MP4 video ad placement to their new In-Stream Video campaign. To include this video format and resolution in their campaign, what step should they take?

Select any transcode with a video bit rate of 1500 kbps or higher.
Submit a new tag to publishers who will then serve the video ad.
Enable the desired option in the transcode list.
Enable every horizontal transcode option in the list.

Your client’s campaign is ready to run across four publishers, each with their own video creative specifications. Two accept only MOV-transcoded creatives, with one accepting only 640×480 dimensions or larger; one accepts no companion ads; and the fourth hasn’t sent specifications. How should you traffic this campaign?

You should delay the campaign until each publisher has sent in their specifications.
You should focus only on the publishers who permit MOV-encoded video creatives.
You should create a single video ad placement for all four of the publishers.
You should create a separate video ad placement for each of the four publishers.

An agency account executive reviews an account within Campaign Manager 360. What account components would the executive see?

Campaigns, placements, ads, inventory, creatives, and sites components.
User roles, campaigns, placements, ads, reporting, and creatives components.
Advertisers, user profiles, user roles, campaigns, and billing components.
Ads, placements, advertisers, reporting, billing, and inventory components.

You want to figure out users’ ability to view their video ads. Which Campaign Manager 360 metric will allow you this insight?

Video views
Video completions
Video replays
Video companion clicks

Your client, a music studio, has asked you to share specific video campaigns metrics with them. To meet this request, you’ll show them the number of times users turned down the sound on their video and the number of times users restarted their video ad. Which two rich media metrics from Campaign Manager 360 would help you meet this request?

Video skips and video replays
Video mutes and video replays
Video pauses and video skips
Video stops and video plays

A client asks you to explain what Campaign Manager 360 is. What answer will you give them?

It’s a cloud-based search management service that helps agencies and marketers effectively manage some of the biggest search marketing campaigns, across several engines and media channels, around the world.
It’s a stand-alone tool to plan campaigns, to design and manage creative, to organize and apply audience data, to find and buy inventory, and to measure and optimize campaigns.
It’s a toolset that provides insights to better understand customers. With these insights, websites can be improved and tailored audience lists can be created among other actions.
It’s a web-based ad management platform for advertisers and agencies that assists with digital campaign management. It includes a versatile set of features for ad serving, targeting, verification, and reporting.

You want to expand your ad campaign into video ads using Campaign Manager 360. What types of video ad creatives do you discover you can use?

You can use in-stream video redirect and bumper video.
You can use In-banner video and out-stream video.
You can use in-stream video redirect and out-stream video.
You can use in-stream video and in-stream video redirect.

You’ve worked with your client, a pottery company, to get their campaign ready. In Campaign Manager 360, what will you need to do make sure their creatives serve to a major arts and crafts community site?

You’ll need to download and send placement tags to the specific site.
You’ll need to upload all of their arts and crafts-specific creatives into their account.
You’ll need to select the ad sizes for their campaign on the arts and crafts site.
You’ll need to select a range of placements on the arts and crafts site.

Your salon client is launching a new video campaign with most of the information airing at the :25 mark. You want to see how many times that message was viewed. Which video metric should you review within Campaign Manager 360 reporting?

Companion views
Custom viewable impressions
Companion conversions
Video completes

You’re working on a new ad campaign for your photography supplies business. You use Campaign Manager 360 and want to work with a Google solution to measure app conversions, and you’re also comfortable with coding. Which solution should you select that meets your needs?

You should pick Google Play Installs.
You don’t need to pick any extra tags or code.
You should pick Firebase SDK.
You should pick a third-party SDK.

A fitness equipment company is setting up their campaign and is ready to upload creatives to be hosted in Campaign Manager 360. Which three options are available to them to use?

Display, In-stream Video, and Connected TV ads
Display, rich media, and In-stream Video
Display, audio, and mobile ads
Display, rich media, and audio ads

You decide to add Floodlight tags to your campaign in Campaign Manager 360. What will these tags do?

They can create audience lists for enhanced user engagement and create enhanced creatives.
They can measure customer action and create enhanced creatives.
They can create enhanced creatives and report on multi-platform campaigns.
They can measure customer action and create audience lists for enhanced user engagement.

A carpet sales retailer is rolling out a new line of carpeting and would like to advertise their video ads within home furnishings inventory. Before they set up their campaign in Campaign Manager 360, what’s the first step they should take?

They should confirm the requirements from publishers for specific campaign dimensions.
They should create their companion banner ads to reflect this type of campaign.
They should send the video ad tag to each of the selected publishers.
They should adjust the file size for each video ad, then they should upload them separately.

Your colleague works with a pet food client who is running an in-stream video campaign through Campaign Manager 360. They’re wondering when they should activate default ad placements. What’s the right advice to tell them?

When serving ads to any user or device
When serving ads to smartphone and tablet users
When serving ads exclusively to local users
When servings ads to desktop users

You’re working with your client, a hiking goods retailer, on the launch of a new backpack. You choose to use the Attribution Modeling Tool to make sure that you’re properly crediting each step of the customer journey that helped them to buy the backpack. Which attribution model will help you reach this objective?

The Last Interaction attribution model
The Linear attribution model
The Time Decay attribution model
The First Interaction attribution model

A furniture company wants to start using Campaign Manager 360 to start advertising across mobile platforms, focusing primarily on smartphones. Which scenario represents a consideration to bear in mind for advertising on a smartphone?

A creative for their sectional couch is mobile-optimized, directing to their mobile website.
A creative for coffee tables is a long-length video ad directing users to their mobile design studio.
A creative for throw pillows is a dynamic animation and requires a strong Wi-Fi and broadband connection.
A creative for all 8×10 rugs is extra large, animated, with very detailed flight specifications.

Your client would like to measure how many new users are seeing their campaign. They’d like to view this on a spreadsheet emailed daily. Which Campaign Manager 360 measurement feature should you use to meet their request?

Instant reporting
Summary dashboard
Report Builder
Attribution modeling tool

A marketing manager for a German food brand is finalizing the campaign for a new product launch. Who should the manager reach out to in the company to share the Campaign Manager 360 tags with advertisers?

Agency trafficker
Agency media planner
Agency creative planner
Agency administrator

A marketer is scheduling creatives for their upcoming campaign in Campaign Manager 360. What is one thing they need to do to ensure an ad will run every time?

They can create an ad with many region-specific creatives.
They should create a default ad so any audience can see it whenever it’s needed.
They can set a geographic target for a specific range of regions.
They can set the account to serve exclusively across smartphone mobile devices.

Your client, a game developer, is creating a new educational game aimed for preteens and is almost ready to launch. They want to be sure their display ads only show in locations in line with your brand. To reach this goal, what level in your Campaign Manager 360 account settings will you navigate to?

Navigate to ad-level verification.
Navigate to creative-level verification.
Navigate to campaign-level verification.
Navigate to account-level verification.

An agency’s client, a hair care products company, has just launched a new line of shampoos for children. To find out how many new and unique people have been buying their shampoo and have seen their media campaigns, which reports should they look at?

They should look at the Standard report and Reach report.
They should look at the Standard report and Floodlight Report.
They should look at the Floodlight Report and Reach report.
They should look at the Floodlight Report and Summary report.

You want to set transcoding for your client’s in-stream video creatives in their campaign. In which Campaign Manager 360 hierarchy would you have the ability to set transcoding for in-stream video creatives?

Package
Creative
Ad
Placement

Your business partner is working with a client who’d like to advertise within several iOS news apps. An error occurs after setting up the campaign in Campaign Manager 360 and assigning the creatives. What could have caused the error?

They assigned the creative to work with several mobile carriers.
They set an HTML5 creative to run on desktop.
They set the creatives for the Android operating system.
They set the creatives to work with all mobile platforms types.

You’ve worked with your client to develop a video campaign. When you’re ready to begin the campaign, only the companion ads are ready to serve. What should you decide to do with the campaign?

You should start the campaign with the companion ads until the video ads are ready to serve.
You should replace the video ads and companion ads with display ads in the campaign.
You should remove the companion ad placements and only serve the video ads once they’re ready.
You should remove the video ad placements while starting the campaign with the companion ads.

You want to run your campaign for your dry-cleaning service across three different publishers, each with different video creative specifications. One accepts only MP4-transcoded video creatives, one accepts only 480×480 companion ads, and the third hasn’t provided specifications. How should you traffic this campaign?

Create a separate video ad placement for each of the three publishers.
Delay the campaign until you all have video ad specifications from each publisher.
Delay the campaign until all three publishers provide similar specifications.
Create a single video ad placement for all three of the publishers.

When reviewing an account within Campaign Manager 360, which account components would you see?

You’d see advertisers, user profiles, user roles, billing, and campaigns.
You’d see ads, placements, sites, inventory, creatives, and campaigns.
You’d see ads, advertisers, reporting, billing, inventory, and placements.
You’d see advertisers, user roles, ads, campaigns, placements, and creatives.

A business owner wants to sell a line of coffee mugs to celebrate the company’s 25 years in business. The owner wants to see each part of the conversion that brought a person to buy a mug, so the owner wants to use the Attribution Modeling Tool. Which attribution model should be used to accomplish the goal?

The Social attribution model
The Linear attribution model
The Time Decay attribution model
The Floodlight model

Your client, who is running an in-stream Video campaign through Campaign Manager 360, asks you for advice about when they should consider using default ads placements. What do you tell them?

When serving ads exclusively to mobile users
When serving ads to any user or device
When servings ads exclusively to only tablet users
When servings ads exclusively to desktop users

Your client wants to measure users’ ability to see their video. Which metric within Campaign Manager 360 should they use to do this?

Video full-screen
Video plays
Video views
Video completions

You’re the marketing manager for a pastry shop and are building a new ad campaign through Campaign Manager 360. You’re comfortable with coding and want to work with a Google solution to measure app conversions. What solution should you pick?

You should select a third-party SDK.
You shouldn’t need to select any extra tags or code.
You should select Firebase SDK.
You should select Google Play Installs.

What can Floodlight tags do within Campaign Manager 360?

Measure customer action and create enhanced creatives
Create enhanced creatives and report on multi-platform campaigns
Create audience lists for enhanced user engagement and create enhanced creatives
Measure customer action and create audience lists for enhanced user engagement

Which platforms feature native integration with Campaign Manager 360?

Search Ads 360, Display & Video 360, and Google Ads
Google Ads, Display & Video 360, and Google Analytics
Surveys 360, Search Ads 360, and Google Analytics
Display & Video 360, Search Ads 360, and Google Analytics

You’re working with a beverage client on a new campaign. After reviewing a report in Campaign Manager 360, you notice that the default ads are running more often than the new campaign-assigned ads. What could be the cause of this issue?

You included geographic, language, and technology targeting.
You included three different creatives to run in this campaign.
You set the priority of the ad as a “2” so that it ran before the standard.
You set the ad to run across multiple sites and platforms.

You’re a marketer for a wedding planning business, and you’ve been running a campaign across mobile web, mobile app, and desktop web platforms. When reviewing the campaign, you see that mobile-related metrics aren’t appearing. What may be the cause for the missing metrics?

Mobile reporting dimensions weren’t added into Report Builder.
The campaign only included the “mobile app installs” option.
The campaign only allowed for the “mobile app” option.
The “mobile website” option was not enabled in the campaign.

Your agency just acquired a new client, a chain of import automotive dealers across different regions. To help get things started, you’ll need to set up their Campaign Manager 360 network so they’re able to separate each dealer location while also having a comprehensive view of their company. What kind of framework will you need to permit this kind of differentiation?

You’ll need to create separate child advertisers beneath the parent advertiser.
You’ll need to create two parent advertisers beneath a single Campaign Manager 360 network.
You’ll need to create two separate placements beneath the parent advertiser.
You’ll need to create separate campaigns beneath the parent advertiser.

You’re working with a national flower distributor planning their desired creatives for a new campaign. During the creative serving process, which of the following steps are relevant to the process?

Creative rotation rules, creative weight, creative scheduling
Creative rotation rules, creative flight dates, creative scheduling
Creative rotation rules, creative weight, creative type
Creative length, creative weight, creative scheduling

You’re a marketing manager for an online French foods store who, to enhance a sale, added a downloadable list of recipes on your site. Since you’ve also added a counter tag as one of your Floodlight tags in Campaign Manager 360, which counting approach should you use to measure downloads?

You should use the unique counting method.
You should use the standard counting method.
You should use the custom counting method.
You should use the per session counting method.

One of the high-priority webpages a marketer’s ads serve to has content on it that she’s unsure is right for her brand. Which Verification setting within Campaign Manager 360 would let her know if the content was okay?

Content setting
Geo setting
Video setting
Viewability setting

A marketer has set up a new campaign and will now upload creatives. Which three options for creatives will be available to the marketer in Campaign Manager 360?

The available options are display, In-stream Video, and mobile ads.
The available options are display, rich media, and in-stream Video.
The available options are display, rich media, and Connected TV ads.
The available options are display, audio, and out-stream video ads.

When looking within Campaign Manager 360 at a campaign what components would you find?

You’d find placements, reporting, and creatives.
You’d find ads, placements, creatives, packages, and sites.
You’d find ads, placements, creatives, data, and packages.
You’d find placements, reporting, creatives, and trafficking.

You’ve begun a video campaign to promote your grocery-delivery startup. Most of the information you want an audience to be aware of begins at the half-minute mark, so you’d like to know if they’ve viewed that information. Which video metric should you look for within Campaign Manager 360 reporting?

Video completes
Custom viewable impressions
Companion conversions
Companion views

A streaming services startup wants to make sure their ad is streamed in one country, but not another for brand safety considerations. What resource should they use to review these metrics?

They should use the summary dashboard.
They should use the verification tool.
They should use a Floodlight Report.
They should use a Standard report.

An account executive is assembling a client’s campaign using ads aimed to reach both mobile and desktop devices. What technology are they using with the ads they are working with?

They are using Display & Video 360 Marketplace.
They are using HTML5 tools.
They are using MP4-encoded video.
They are using native apps.

A new hire in your company asks you which digital marketing roles are likely to use Campaign Manager 360. How will you answer them?

Media traffickers, analysts, media planners
Analysts, traders, and media planners.
Publisher, strategists, and traders.
Media traffickers, strategists, and TV buyers.

Your client wants to run their sneaker campaign across three different sports publishers, each with different video creative specifications. One accepts 300×250 only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications. How should you traffic this campaign?

Create a separate placement for each of the three publishers.
Wait until all three publishers provide video ad specifications.
Create only one placement for all three publishers.
Wait until all three publishers have the same specifications.

During website conversions, you’d like to find out which billing postal codes users entered. Which Floodlight feature can you use to help measure that information?

A custom dimension
A custom variable
A custom attribute
A custom parameter

You’re about to send tags to advertisers. What role do you have in Campaign Manager 360 that enables you to do this?

An agency administrator role
An agency creative planner role
An agency media planner role
An agency trafficker role

You’re working with an apparel brand who’s launching a new line of hats. They want to use mobile in-app advertising, but they want to make sure that these ads send their audience to the in-app landing page for the new hat line. Which tool within Campaign Manager 360 should you use to meet their request?

Landing page links
Targeting links
Custom links
Deep links

Your colleague would like to set transcoding for their new campaign that includes in-stream video creatives, but they ask you for help about which Campaign Manager 360 hierarchy where they should look. How would you answer them?

Ad
Placement
Creative
Package

Your office supply products client wants to launch an app for their new online retail store and would like to offer a special sale for people who download the app in-store. Your client also wants the website traffic sent to their mobile site, then have the traffic directed to the store for the sale. Using Campaign Manager 360, what should you do to divide your traffic to meet this objective?

Apply mobile targeting to traffic two separate ads, so people can then be directed as you’d like.
Apply audience targeting to engage users who are interested in office supplies and who are near a store location.
Apply audience targeting to include users who have already purchased office supply goods from your client’s store.
Apply mobile targeting to include mobile app and mobile web ads in the ad campaign.

A bookstore owner has chosen to add a 720×720 MP4 video ad placement to their In-stream Video campaign. In Campaign Manager 360, which action should they take to include this video format and resolution in their campaign?

They don’t need to take any further steps once they’ve uploaded the video file.
They should enable their preferred option in the transcode list.
They should enable all transcoding options in the list.
They should send a new tag to the publishers who will serve the ad.

You’ve been running a campaign for your bottled water company across mobile phones, tablets, and desktops. You’d like to figure out which devices your ads have appeared. Which report should you check on?

They should look at the Cross-device conversions report.
You should check on the Platform Type Report.
You should check on the Same-device conversions report.
You should check on the Environment Type Report.

What’s the definition of Campaign Manager 360?

It’s a single tool for planning campaigns, designing and managing creative, organizing and applying audience data, finding and buying inventory, and measuring and optimizing campaigns.
It’s a web-based ad management system for advertisers and agencies that helps with digital campaign management, including a robust set of features for ad serving, targeting, verification, and reporting.
It’s a set of tools that gives insights to better understand customers. You can use those insights to take action, such as improving a website and creating tailored audience lists.
It’s a search management platform that helps agencies and marketers efficiently manage some of the largest search marketing campaigns in the world, across multiple engines and media channels.

An agency represents a photography accessories dealer as a client. The dealer is ready to set up a campaign within Campaign Manager 360, with their network just created. What steps, in order, should the agency follow to organize the campaign?

The agency should: (1) create an advertiser, (2) create a campaign, (3) create a site, (4) create a placement, (5) upload creatives, (6) create ads, (7) associate the ads, (8) assign placements and creatives, then (9) download and send placement tags.
The agency should: (1) create a placement, (2) create an advertiser, (3) create a campaign, (4) upload creatives, (5) create ads, then (6) download and send placement tags.
The agency should: (1) create ads, (2) create an advertiser, (3) create a campaign, (4) create a placement, (5) upload creatives, then (6) download and send placement tags.
The agency should: (1) create a campaign, (2) create an advertiser, (3) create a placement, (4) create a site (5) upload creatives, (6) create ads, (7) assign placements and creatives, (8) download and send placement tags, then (9) associate the ads.

A marketer wants to create a mobile campaign for a new astronomy app. They also want their ads to serve on modern browsers. Which ad inventory option should they work with?

They should work with mobile in-app and in-stream audio inventory.
They should work with mobile web and anonymous inventory.
They should work with mobile web and out-stream video inventory.
They should work with mobile web and mobile in-app inventory.

You’re working with a national pizza chain on their latest brand merchandise launch. By using the Attribution Modeling Tool, you want to make sure that you’re giving equal conversion credit to all touch points that brought the user to purchase a t-shirt. Which attribution model would you use to meet this goal?

First Interaction attribution model
Linear attribution model
Last Interaction attribution model
Time Decay attribution model

Your new client’s business has a home decor division and a general contracting division. Since this is the first time you’re working with them, you’ll need to set up their Campaign Manager 360 network so they’re able to separate their divisions while also being able to see a holistic view of their company. What kind of setup will allow for this differentiation?

Set up two parent advertisers under one Campaign Manager 360 network.
Set up two separate placements under the parent advertiser.
Set up separate child advertisers under the parent advertiser.
Set up separate campaigns under the parent advertiser.

At an advertising agency, you add several clients to your portfolio but they’re across different categories. What’s the correct way to structure the Campaign Manager 360 instances to make sure transferability is easy and simple?

You should create several networks, with one for each of the clients.
You should create an agency account with multiple advertisers within the account.
You should create multiple campaigns for each account you work with within the agency.
You should create multiple campaigns, with one for each client.

You’ve been running a campaign for your client across several platforms that include desktop web, mobile web, and mobile app. Upon reviewing their campaign, you observe that mobile-specific metrics aren’t showing. What might be the reason for such an error?

The campaign only had “mobile app installs” as a platform filter.
The campaign only had “mobile app” as a platform filter.
“Mobile website” was not included in the campaign.
Mobile reporting dimensions weren’t included in Report Builder.

Your client, a travel-booking company, is starting a new video campaign. The actionable information airs after the :25 mark, so you’d like to know how many times that message was viewed. Which video metric should you look at within Campaign Manager 360 reporting?

Video completes
Companion conversions
Custom viewable impressions
Companion views

You’d like to find out how many visitors shopped on your website every day last month, and you’d like to have this spreadsheet emailed to you. Which Campaign Manager 360 feature should you use that meets your need?

Instant reporting
Report Builder
Summary dashboard
Attribution modeling tool

You’re working with an online car rental agency on a new ad campaign. They use Campaign Manager 360 and want to use a Google solution to measure app conversions. They’re comfortable with coding. What solution would you recommend to meet their needs?

Firebase SDK
A third-party SDK
Google Play Installs
No tags or code needed

Your new client asks you about their video ad creatives options while you’re working with them to set up a video advertising campaign through Campaign Manager 360. What options do you tell them they have?

In-stream video and In-stream video redirect
In-banner video and out-stream video
In-text video and out-stream video
In-stream video and bumper video

An advertiser is launching a new product. They need to ensure a creative will run every time. What do they need to do?

They can produce an ad with a region-specific creative.
They can enable their account to serve across mobile devices only.
They should create a default ad so that it is always available to run.
They can set up their geographic target for a specific region.

Your swimwear retail chain client has worked with you to begin a video ad campaign. They want to know about their audience’s capability to view their video ads. Which metric within Campaign Manager 360 would help them learn what they want to know?

Video plays
Video full-screen
Video views
Video midpoints

A business proprietor reviews an ad campaign within Campaign Manager 360. What components do they find in the campaign?

They’d find placements, sites, packages, ads, and creatives.
They’d find placements, data, packages, ads, and creatives.
They’d find reporting, trafficking, creatives, and placements.
They’d find reporting, creatives, and placements.

An international knit apparel company wants to find out if users outside their geographic brand safety target had viewed their ad. What’s a good way to view these metrics?

With the verification tool
With instant reporting
With the summary dashboard
With Report Builder

Your client wants to create a video campaign with your agency. They ask you for an example when you might use the video impressions or video starts metric from Campaign Manager 360. How do you answer them?

You’re a marketing manager for a mobile phone repair company that has rolled out a new marketing campaign featuring video ads. You’d like to know how many people have watched the video ad from start to finish.
Your bakery is promoting new baked goods in your inventory. In this campaign, you’re featuring video ads and want to see how many impressions your video ads have received.
You’re a lighting fixture company owner who’s ready to promote a new line of lamps. You’re running video ads and want to discover how many people have watched the first quartile of the video ad.
You’re the marketer for a carpet-cleaning service. You’ve launched a new video ads campaign for them and want to uncover how many people have watched to the midpoint of the video ad.

You’d like to add mobile ads to your current campaign, but some creatives are already mobile-optimized and could be appearing on mobile websites. What’s the first consideration you should look at within the Campaign Manager 360 account to make sure of delivery and to reach your goal?

Review your Cross-environment Report to check on campaign effectiveness across all environments, including mobile.
Configure your account within Campaign Manager 360 to include apps, mobile devices, and tablets.
Use mobile-friendly sizes and formats when organizing your campaign in Campaign Manager 360.
Examine your trafficking settings in Campaign Manager 360 to determine if mobile-friendly sizes and formats are included.

With which platforms does Campaign Manager 360 have native integrations?

Google Ads, Google Analytics, Display & Video 360
Google Ads, Display & Video 360, Search Ads 360
Google Analytics, Display & Video 360, Search Ads 360
Google Analytics, Surveys 360, Search Ads 360

You are launching a new line of camping tents and are running ads across mobile web and in-app inventory. If your objective is to see purchases across both platforms, which report should you run?

Run the Cross-device conversions report.
Run the Multi-device Report.
Run the Path to Conversion Report.
Run the Reach report.

A high-end A/V accessories store is ready to begin their latest ad campaign. What do they need to do to make sure that Campaign Manager 360 serves their creatives to a leading A/V review website?

They’ll need to download and send placement tags to the specific site.
They’ll need to upload their A/V accessories-specific creatives into their account.
They’ll need to select the ad sizes for their A/V accessories campaign on the site.
They’ll need to select optimal placements on the site for the A/V accessories campaign.

An athletic shoes retailer is ready to use Campaign Manager 360. They’d like to start advertising across mobile platforms, with a focus on smartphones. Which scenario represents a factor they should be aware of when advertising on a smartphone?

A creative for walking shoes is a dynamic animation and requires a very good Wi-Fi or broadband connection.
A creative for hiking shoes is a medium-length video ad that directs users to their hiking shoes comparison webpage.
A creative for their latest running shoes is mobile-optimized but leads to their mobile website.
A creative for athletic socks is medium-sized, animated, with highly specific flight specifications.

Which steps correctly outline the order in which Campaign Manager 360 functions?

1. Campaign Manager 360 chooses the advertiser’s ad to fill the space. 2. Campaign Manager 360 supplies a creative based on audience and contextual signals. 3. The ad serves and feeds performance data back to the ad server. 4. Users visit the site with ad space.
1. Users visit the site with ad space. 2. Campaign Manager 360 supplies a creative based on audience and contextual signals. 3. The ad serves and feeds performance data back to Campaign Manager 360. 4. Campaign Manager 360 chooses the advertiser’s ad to fill the space.
1. Campaign Manager 360 chooses the advertiser’s ad to fill the space. 2. The ad serves and feeds performance data back to Campaign Manager 360. 3. Campaign Manager 360 supplies a creative based on audience and contextual signals. 4. Users visit the site with ad space.
1. Users visit the site with ad space. 2. Campaign Manager 360 chooses the advertiser’s ad to fill the space. 3. Campaign Manager 360 supplies a creative based on audience and contextual signals. 4. The ad serves and feeds performance data back to Campaign Manager 360.

You’re working with a paper company who has multiple creatives for their upcoming card stock campaign. Which product works with Campaign Manager 360 to make sure of the seamless integration of creatives?

Google Analytics 360
Surveys 360
Search Ads 360
Display & Video 360

Your colleague is working with a client looking to advertise within multiple iOS sports applications. After creating the campaign in Campaign Manager 360 and assigning creatives, there’s an error occurring. What could be the cause of this error?

They assigned an HTML5 ad creative to run on desktop.
They assigned the creative to run across multiple mobile carriers.
They assigned the creative to run across all mobile platform types.
They assigned the creative to the Android operating system.

A lawn care products company is rebranding their main product line, and they want to promote their video ads through home care inventory. Before they start setting up their campaign in Campaign Manager 360, what’s the initial step they should begin with?

They should create HTML5 companion banner ads to reflect this type of campaign.
They should send the video ad tags to each of the selected publishers.
They should adjust the dimensions for each video ad, then they should upload them separately.
They should confirm the requirements from publishers for specific campaign dimensions.

Your home decor client wants to start running mobile ads within their current campaign. Some creatives are already mobile-optimized and may be already appearing across mobile websites. What’s the first thing they should check within their Campaign Manager 360 account to make sure of delivery?

They should examine their campaign trafficking settings in Campaign Manager 360 to see if their ads are mobile-friendly.
They should set up their campaign creatives in Campaign Manager 360 for mobile-friendly sizes and formats.
They should modify their existing desktop display campaign within Campaign Manager 360.
They should configure their account in Campaign Manager 360 to include mobile devices, tablets, and mobile apps.

In preparation for an upcoming ad campaign, you need to connect Campaign Manager 360 and Google Analytics 360. Where should you look to enable that integration?

In the Floodlight Configuration Center
In the Integration Center
Account Settings
Admin Account

You’d like to share video campaign metrics with your business partners. You plan to show them the number of times people stop their video ad and the number of times people restart their video ad. To meet this goal, which two rich media metrics from Campaign Manager 360 would you share?

You’d share video plays and video skips.
You’d share video pauses and video completions.
You’d share video completions and video replays.
You’d share video stops and video replays.

After setting up separate child advertisers for your client, what’s the next step to prepare your client’s account in Campaign Manager 360?

Create a campaign for their new line of gloves.
Select the ad sizes for your glove creatives.
Upload your glove specific creatives into your account.
Choose optimal placements for their glove launch.

Your fitness equipment client just launched a virtual fitness app. They’re offering a pricing special for users who download their app in-store. Your client would like the website traffic directed to the mobile site, then have the mobile site traffic directed to the store for the special. What do you need to do in Campaign Manager 360 to split up your traffic to achieve that outcome?

Use mobile targeting to traffic two separate ads so that users can be directed accordingly.
Use audience targeting to include users who have already purchased equipment from the brand.
Use mobile targeting to include mobile app and mobile web ads to their campaign.
Use audience targeting to engage users looking for virtual fitness apps and who are close to a store location.

Where do you go to see the connections you have set up between GMP products?

Integration Center
Customer Data Center
Floodlight Configuration Center
Admin Account Center

You’ve created a video ad campaign for your automotive rental store business, but you only have the companion ads ready to serve. What should you do?

Remove the video ad placements while proceeding with the companion ads.
Delay both the video ads and companion ads in the campaign.
Cancel both the video ads and companion ads in the campaign.
Begin the campaign with the companion ads until the video ads are ready.

A chain of barbershops would like to set up a mobile ad campaign to reach an on-the-go audience through their mobile devices. Which ad placement would be outside the focus of their campaign goal?

Desktop ad for a fashion magazine
Tablet app for pop culture news and trends
Mobile website for personal care
Smartphone app for a hair-styling app

Buy Campaign Manager 360 Certification Exam Answers

HubSpot Email Marketing Software Exam Answers

28 May, 2024 Por Vicen Martínez Arias

HubSpot Email Marketing Software Exam Answers

There are 60 questions.
The exam takes about 1 hour to complete.
You must answer 45 questions correctly to pass.
You must wait 12 hours between attempts.
You have 3 hours to complete the exam.

Exam Link: https://academy.hubspot.com/courses/email-marketing-software

Hubspot Email Marketing software Answers

Questions:

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Google Display and Video 360 인증 시험 – Korean

23 April, 2024 Por Vicen Martínez Arias

Google Display and Video 360 인증 시험 – Korean

Google Display and Video 360 인증 시험 - Korean

Google Display and Video 360 인증 시험

Questions:

한 의류 회사가 모바일 앱에서 광고를 처음 접했다가 결국 개인 태블릿에서 의류를 구매한 쇼핑객의 수를 확인하려고 합니다. 이 정보를 액세스하려면 어떤 유형의 Display & Video 360 측정을 사용해야 하나요?
Display & Video 360에서 거래 동기화로 통합된 광고 거래소의 거래를 협상할 때는 누가 협상을 시작해야 하나요?
고객사에서 광고 중 하나를 클릭한 후 사이트에 방문한 사람의 수를 보고하기 위해 Display & Video 360의 플러드라이트 태그를 사용하고자 합니다. 이때 어떤 태그를 사용해야 하나요?
다음 달 다큐멘터리 영화 개봉을 앞둔 고객사가 있습니다. 30초짜리 홍보 동영상 3개를 각각 올리고 끝까지 시청하는 빈도가 가장 높은 광고 시청자를 파악하려고 합니다. 광고 게재 우선순위를 조정하려면 Display & Video 360에서 어떤 유형의 동영상 광고 소재 최적화를 사용해야 하나요?
Display & Video 360은 어떤 용도로 사용할 수 있나요?
꽃집이 Display & Video 360에서 생성한 특정 잠재고객인 파티 플래너를 공략하는 캠페인을 진행하는 중입니다. 이 잠재고객이 광고를 보는 횟수가 한 달에 2회가 넘지 않길 원한다면. 어디에서 게재빈도 관리를 설정해야 할까요?
Display & Video 360에서 커넥티드 TV(CTV) 캠페인을 분석하는 동안 참여한 사용자의 총 인원수를 확인하려고 합니다. 어떤 보고서를 사용해야 하나요?
보장 프로그래매틱 거래에서 여러 게시자를 포괄해 실행 빈도를 관리하려면 Display & Video 360 계정 설정의 어떤 수준에서 관리해야 하나요?
의류 소매업체에 근무하는 직원이 지출과 거래 광고 투자수익(ROAS)이 가장 높은 고객에 맞춰 Display & Video 360 캠페인을 최적화하고자 합니다. 어떤 입찰 전략을 사용해야 하나요?
최근 새로운 자전거 라인을 출시한 고객사가 스텝스루형 모델에 맞는 광고를 제작했습니다. 이 유형의 자전거 구매를 고려 중인 사람에게 광고를 노출하려면 어떤 유형의 잠재고객을 사용해야 하나요?
동료가 대규모 캠페인의 세부정보 업데이트를 위해 구조화된 데이터 파일(SDF)을 사용하여 변경 작업을 수행하려고 합니다. Display & Video 360에 정보를 한꺼번에 업로드하기 전에 파일을 다시 한번 확인하라는 메시지가 표시됩니다. 오류가 있다면 어떤 설정이 원인일 수 있나요?
다음 중 어떤 상황에 Display & Video 360에서 동적 규칙이 포함된 데이터 기반 광고 소재를 사용하게 되나요?
회사에서 스포츠웨어 마케팅 전략을 진행 중인데 여기에 포함된 여러 개의 보장 프로그래매틱 거래에 대해 캠페인 수준으로 게재빈도를 관리하는 중입니다. Display & Video 360에서 거래 중 하나의 입찰 요청이 10,000건을 넘은 것으로 확인되었습니다. 이 사실이 캠페인에 어떤 영향을 주나요?
Display & Video 360의 정보 패널은 캠페인에서 어떤 역할을 하나요?
유명한 야외용품 소매업체인 고객사가 있습니다. 신규 Display & Video 360 캠페인을 위해 특정 미디어 회사와 직접 협업하면서 게시자 사이트의 야외 활동 섹션에서 노출수를 고정적으로 보장받고자 합니다. 어떤 거래 유형을 사용해야 하나요?
Display & Video 360에서 기여 분석 모델을 맞춤설정하는 옵션을 정확하게 요약한 문장은 무엇인가요?
국내 반려동물용품 소매업체 고객이 소비자의 행동과 수익 20% 증가라는 연간 비즈니스 목표와의 연관 관계를 확인하고자 합니다. 이 정보를 얻으려면 Display & Video 360에서 무엇을 설정해야 하나요?
마케팅 담당자가 곧 출시될 제품을 홍보하기 위해 여러 개의 네이티브 동영상 광고를 제작하고 있습니다. 어떤 Display & Video 360 광고 항목을 사용해야 하나요?
한 광고주가 비공개 입찰에 참여합니다. 최고 입찰가를 제시하지 않으면 어떻게 되나요?
단일 전환 유형을 기반으로 Display & Video 360 캠페인의 입찰을 최적화하려면 어떤 입찰 전략을 선택해야 하나요?
Display & Video 360의 미보장 거래에 대해 가격 하한선에 비해 20% 높은 입찰이 권장되는 경우는 언제인가요?
가구 제작업체에서 최신 야외용 가구 컬렉션을 위한 새로운 여름 캠페인을 시작하려고 합니다. 매출을 높이기 위해 기존 3D 가구 모델을 사용하는 몰입형 3D 형식을 제작하려고 합니다. 어떤 광고 형식을 사용해야 하나요?
실수로 모바일 인앱을 타겟팅하는 Display & Video 360 모바일 웹 캠페인에서 광고 항목을 생성했습니다. 모바일 인앱 타겟팅을 게재 신청서 수준에서 삭제했는데도 캠페인이 계속해서 모바일 인앱을 타겟팅하고 있습니다. 무엇이 문제일까요?
Display & Video 360에서 광고 소재 일괄 업로드를 수행하려면 어떻게 해야 하나요?
인벤토리 패키지를 사용하는 것이 합리적인 Display & Video 360 시나리오는 무엇인가요?
다음 주말에 개업하는 국내 베이커리 체인점을 위한 캠페인을 시작하려고 합니다. 체인점은 여러 현지 뉴스 방송사의 홈페이지 광고를 위해 추가 요금을 지불할 용의가 있지만 개점일에 비가 내리면 취소할 수 있는 유연성을 확보하고자 합니다. 게시자와 맺어야 하는 Display & Video 360 거래 유형은 무엇인가요?
만 18~34세 성인을 대상으로 하는 새로운 TV 프로그램을 홍보하기 위해 향후 캠페인을 계획하는 중입니다. 캠페인이 이 인구통계의 시청자에게 노출되는 정도를 파악하려고 합니다. 이러한 측정항목을 확인하기 위해 사용할 수 있는 Display & Video 360 기능은 무엇인가요?
한 탄산음료 회사에서 연말연시를 맞아 새로운 맛을 여러 개 출시하며 맛별로 디스플레이 광고를 생성했습니다. 실적이 저조한 다른 2개의 광고에 비해 가장 많은 구매를 유도하는 광고를 더 자주 홍보하려고 합니다. 회사는 Display & Video 360에서 광고 소재 최적화를 사용하고자 하지만 어떤 유형이 적합할지 확신이 없습니다. 어떤 유형을 추천해야 할까요?
Display & Video 360의 모바일 인앱 및 모바일 웹 인벤토리에 관한 설명으로 옳은 것은 무엇인가요?
Display & Video 360 캠페인 내에서 여러 광고 항목의 종료일을 변경하려고 합니다. 일괄 편집을 위해 구조화된 데이터 파일(SDF)을 사용할 계획입니다. 수행해야 할 첫 번째 단계는 무엇인가요?
고객사를 위해 진행 중인 YouTube 커넥티드 TV(CTV) 캠페인을 통해 몇몇 특정 잠재고객에 도달해야 합니다. Display & Video 360에서 어떤 잠재고객 유형을 사용해야 하나요?
최근 시작한 새로운 오디오 광고의 보장 프로그래매틱 거래에 대해 Display & Video 360에서 고객사의 브랜드 광고효과 연구(BLS)를 확인하려고 합니다. 보고서를 검토한 결과 이 거래에 대해 유의미한 결과를 얻지 못했습니다. 어떤 것이 이 문제의 원인일 수 있나요?
부동산 업계의 고객사가 시작한 지 얼마 안 된 광고 캠페인의 노출 수준이 어떤지 간단히 확인하고 싶어 합니다. 어떤 유형의 Display & Video 360 보고서에서 이 데이터를 바로 볼 수 있나요?
새로운 캠페인에 흥미로운 광고 소재 형식을 사용하길 원하는 국내 커피 전문 체인점과 협업하는 중입니다. 다음 중 템플릿을 통해 Display & Video 360에 광고 소재를 바로 업로드할 수 있는 Google 도구는 무엇인가요?
고객사인 스포츠 의류 회사에서 새로운 스니커즈 컬렉션을 출시하려고 합니다. Google 잠재고객을 활용한 사용자 대상 광고를 원하지만 타겟팅이 실적을 제한하지 않길 바랍니다. 적절한 잠재고객에게 도달하려면 Display & Video 360에서 무엇을 구현해야 하나요?
다음 중 Display & Video 360 차단 목록과 민감한 카테고리 간의 차이를 올바르게 설명한 문장은 무엇인가요?
최근 신규 캠페인을 출시한 마케팅 담당자가 광고의 누적 모바일 조회수를 궁금해 합니다. 필요한 정보를 수집하려면 어떤 Display & Video 360 모듈을 사용해야 하나요?
회사에서 브랜드 가이드라인을 준수하기 위해 전 제품에 전반적으로 적용되는 브랜드 관리를 설정하고자 합니다. Display & Video 360 계정 설정 계층구조에서 선택해야 하는 가장 높은 수준의 항목은 무엇인가요?
게시자가 사이트의 디자인과 분위기를 반영하도록 광고 소재를 구성해야 하는 Display & Video 360 광고 형식은 무엇인가요?
4개국의 스포츠 행사를 후원하는 운동화 회사에서 근무하는 중입니다. 회사는 국가별 맞춤 광고가 해당 지역에서 게재되길 바랍니다. 광고 소재가 각 국가에 적절하게 게재되려면 어떤 Display & Video 360 광고 형식을 사용해야 하나요?
동료가 Display & Video 360 내 광고 거래소에서 $15를 입찰해 고정된 단일 가격 입찰로 인벤토리를 낙찰받았습니다. 이 입찰에 대해 동료가 지불할 금액은 얼마인가요?
유명한 의류 회사를 위한 보장 프로그래매틱 거래 캠페인을 오늘 활성화되도록 예약했으나 Display & Video 360에서 노출되거나 지출된 내역이 없음을 발견했습니다. 이 문제를 파악하기 위해 거래 문제 해결 도구에서 수행해야 할 첫 번째 단계는 무엇인가요?
Display & Video 360에서 2순위 경매로 인벤토리를 낙찰받은 사람이 입찰한 금액은 $12입니다. 차순위 입찰자의 입찰가가 $8라면. 낙찰자가 이 노출에 대해 지불할 금액은 얼마인가요?
유기농 건강 브랜드 고객사에서 알레르기를 유발하지 않는 세제를 출시하려고 합니다. 커넥티드 TV(CTV) 캠페인의 매우 구체적인 매개변수와 콘텐츠 내에서만 광고가 게재되길 원합니다. 브랜드 보호에 도움이 될 수 있는 Display & Video 360 도구로는 어떤 것이 있나요?
신제품 주얼리 라인 출시를 준비하는 과정에서 광고 게재가 가능한 웹사이트 공간이 있고 관련성이 높은 게시자를 찾아야 합니다. Display & Video 360에서 필요한 게시자를 찾을 수 있는 공간은 어디인가요?
동료가 YouTube가 아닌 커넥티드 TV(CTV) 캠페인을 처음으로 진행하면서 상위 프리미엄 게시자를 타겟팅하도록 이 캠페인을 설정하고자 합니다. 어떤 Display & Video 360 캠페인 설정을 수정해야 캠페인이 제대로 실행되는 데 도움이 될까요?
고객은 다음 분기에 예정된 고급 차 출시 캠페인 중에 타겟팅 최적화를 사용하고자 합니다. 타겟팅 최적화의 효과를 설명하는 옵션은 무엇인가요?
지난주에 회사에서 특수 용도 식품 비즈니스를 위해 Display & Video 360에서 보장 프로그래매틱 거래를 시작했는데 노출수를 검토하던 중 미달 게재된 것을 확인했습니다. 그 원인을 파악하기 위한 첫 단계는 무엇인가요?
음반 제작사 직원이 앨범 출시를 홍보하기 위한 새로운 오디오 광고 캠페인을 제작하는 중입니다. 캠페인에 문제가 발생해 그 원인을 파악해야 합니다. Display & Video 360에서 어떤 문제가 있을 가능성이 있나요?
Display & Video 360의 캠페인에서 모바일 인앱 인벤토리에 자주 사용되는 광고 소재 크기는 무엇인가요?
매우 구체적인 브랜드 가이드라인을 갖춘 고객사가 전 제품에 적용되는 브랜드 관리를 설정하도록 도와줘야 합니다. Display & Video 360 계정 설정 계층구조에서 선택해야 하는 가장 높은 수준의 항목은 무엇인가요?
회사에서 새로운 명상 앱을 출시하려고 합니다. 특정 미디어 회사와 직접 협업하면서 게시자 사이트의 건강 섹션에서 노출수를 고정적으로 보장받길 원합니다. Display & Video 360에서 어떤 거래 유형을 사용해야 하나요?
Display & Video 360 내 광고 거래소에서 고정 단일 가격 입찰로 인벤토리를 낙찰받은 사람이 입찰한 금액은 $10입니다. 낙찰자가 노출에 대해 지불할 금액은 얼마인가요?
Display & Video 360에서 차단 목록과 민감한 카테고리 간의 차이를 설명한 것으로 옳은 문장은 무엇인가요?
Display & Video 360에서 YouTube 커넥티드 TV(CTV) 캠페인에 어떤 잠재고객 유형을 사용해야 특정 잠재고객에 도달할 수 있나요?
회사에서 신형 자동차 모델을 위한 캠페인을 시작하고 있습니다. 기존 3D 자동차 모델을 사용하는 몰입형 3D 형식을 제작하려고 합니다. 어떤 Display & Video 360 광고 형식을 사용해야 하나요?
Display & Video 360 캠페인을 진행 중인 담당자가 여러 광고 항목의 종료일을 변경하고자 합니다. 구조화된 데이터 파일(SDF)을 사용해 일괄 편집을 수행하기로 결정했다면. 첫 번째 단계는 무엇인가요?
국내 신부 드레스 체인점이 Display & Video 360에서 특정 잠재고객을 생성했습니다. 이 잠재고객을 웨딩 플래너를 대상으로 맞춤설정된 캠페인에 사용하고 잠재고객이 광고를 보는 횟수를 한 달에 2회 이하로 제한하고자 합니다. 어디에서 게재빈도 관리를 설정하라고 이야기해야 할까요?
동료가 타겟팅 최적화의 효과에 대해 물을 때 어떻게 설명할 수 있나요?
Display & Video 360에서 2순위 경매로 인벤토리를 낙찰받은 사람이 입찰한 금액은 $10입니다. 차순위 입찰자의 입찰가가 $6라면. 낙찰자가 노출에 대해 지불할 금액은 얼마인가요?
귀금속 디자이너 고객사와 협업하는 중에 고객사가 Display & Video 360 웹 캠페인에서 광고 항목을 생성했는데 실수로 모바일 인앱을 타겟팅했다는 것을 알게 되었습니다. 모바일 인앱 타겟팅을 게재 신청서 수준에서 삭제했는데도 캠페인이 계속해서 모바일 인앱을 타겟팅하고 있습니다. 이유가 무엇일까요?
고객사가 새로운 휴대전화를 출시하려고 합니다. 고객은 각각 3가지 모델의 디스플레이 광고를 별도로 마련하고 실적이 저조한 다른 2가지 모델에 비해 가장 많은 구매를 유도하는 광고를 더 자주 게재하려고 합니다. 이 목표를 달성하려면 어떤 유형의 Display & Video 360 광고 소재 최적화를 사용해야 하나요?
Display & Video 360을 유용하게 이용할 수 있는 사용자는 누구인가요?
인조 가죽 시곗줄을 교체할 수 있는 고급 시계 라인을 새로 출시해 홍보하려는 고객사에서 이러한 특정 스타일에 관심이 있는 고객을 타겟팅하는 광고를 진행하길 원합니다. 이 목표를 달성하려면 Display & Video 360에서 어떤 유형의 잠재고객을 사용해야 하나요?
어떤 경우에 Display & Video 360에서 동적 규칙이 포함된 데이터 기반 광고 소재를 사용하게 되나요?
액세서리 소매업체 고객사에서 소비자의 행동과 수익 20% 증가라는 연간 비즈니스 목표와의 연관 관계를 확인하고자 합니다. Display & Video 360에서 이 정보를 얻으려면 무엇을 설정해야 하나요?
Display & Video 360의 정보 패널은 어떤 사용 사례에 유용한가요?
Display & Video 360에서 미보장 거래를 진행하면서 가격 하한선에 비해 20% 높은 입찰이 권장되는 경우는 어떤 상황인가요?
회사의 광고를 보거나 광고와 상호작용했던 사용자가 사이트를 방문한 횟수를 보고해야 합니다. Display & Video 360에서 어떤 플러드라이트 태그를 사용해야 하나요?
동료가 고객사의 새로운 오디오 광고 보장 프로그래매틱 거래에서 브랜드 광고효과 연구(BLS)를 확인하려고 합니다. Display & Video 360에서 BLS를 실시했지만 이 거래에 대해 유의미한 결과를 얻지 못했습니다. 이유가 무엇일까요?
Display & Video 360에서 어떻게 광고 소재 일괄 업로드를 수행할 수 있나요?
회사의 스포츠용품 캠페인에 포함된 여러 개의 보장 프로그래매틱 거래에 대해 캠페인 수준으로 게재빈도를 관리 중입니다. Display & Video 360에서 캠페인을 검토하는 동안 거래 중 2개의 입찰 요청이 10,000건을 넘은 것으로 확인되었습니다. 이 사실이 캠페인에 어떤 영향을 미칠 수 있나요?
Display & Video 360에서 제품 출시를 준비하는 중입니다. 웹사이트에 구매 가능한 공간이 있고 잘 맞는 비즈니스 유형의 게시자를 찾으려고 합니다. 이러한 게시자를 어디에서 찾을 수 있나요?
글로벌 바디케어 브랜드 고객이 거래 동기화로 통합된 광고 거래소의 Display & Video 360 거래 협상을 시작하길 원한다면. 어떻게 해야 하나요?
Display & Video 360에서 지난주에 시작한 보장 프로그래매틱 거래의 노출수를 검토하던 중에 미달 게재된 것을 확인했습니다. 그 원인을 파악하려면 가장 먼저 무엇을 해야 하나요?
보장 프로그래매틱 거래에서 여러 게시자를 포괄해 실행 빈도를 관리하려면 Display & Video 360 계정 설정의 어떤 수준에서 구성해야 하나요?
비공개 입찰에 참여한 광고주의 입찰가가 최고가가 아니면 어떻게 되나요?
신입 동료가 Display & Video 360에서 기여 분석 모델 맞춤설정 옵션을 자세히 알고 싶어 합니다. 이러한 옵션을 요약한 것으로 옳은 문장은 무엇인가요?
회사의 마케팅팀에서 신제품 출시를 앞두고 최근 제작한 오디오 캠페인에 문제가 발생했습니다. 문제의 원인이 무엇인지 파악해 달라는 요청을 받았습니다. Display & Video 360에서 어떤 문제가 있을 가능성이 있나요?
다섯 개 도시에서 열리는 자동차 쇼를 후원하는 자동차 제조업체에서 도시별 맞춤 광고를 사용하려고 합니다. 지역별 맞춤 광고를 해당되는 도시에서 게재할 수 있는 광고 형식을 선택해야 합니다. 어떤 Display & Video 360 광고 형식을 사용할 수 있나요?
신작 뮤지컬을 홍보하기 위해 여러 개의 네이티브 동영상 광고를 제작한 고객사가 있습니다. 이 캠페인에 어떤 Display & Video 360 광고 항목 유형을 사용해야 하나요?
동료가 18~64세의 성인을 타겟팅하는 신작 소설을 위한 캠페인을 준비하는 중입니다. 캠페인이 이 인구통계의 시청자에게 노출되는 정도를 파악하기 위해 Display & Video 360 기능을 사용하고자 합니다. 동료는 이러한 측정항목을 얻기 위해 어떤 기능을 사용해야 하나요?
Display & Video 360에서 캠페인의 노출 수준을 간단히 확인하려면 어떤 유형의 보고서를 생성해야 하나요?
YouTube가 아닌 커넥티드 TV(CTV) 캠페인을 제대로 설정하려고 합니다. 캠페인이 적절하게 실행되려면 특정 Display & Video 360 캠페인 설정을 수정해야 합니다. 어떻게 해야 할까요?
현재 진행 중인 대규모 캠페인의 세부정보를 업데이트하기 위해 구조화된 데이터 파일(SDF)을 사용할 계획입니다. 모든 정보를 Display & Video 360에 업로드하려고 하자 오류가 나타납니다. 이 오류의 원인일 가능성이 높은 설정은 무엇인가요?
신규 Display & Video 360 캠페인을 진행하는 동안 단일 전환 유형을 기반으로 입찰을 최적화하기로 결정했다면. 어떤 입찰 전략을 사용해야 하나요?
고객사에서 스노우보드 신제품 라인을 출시하려고 합니다. Google 잠재고객을 활용한 광고를 원하지만 타겟팅이 실적을 제한하지 않길 바랍니다. 적절한 잠재고객에게 도달하려면 Display & Video 360에서 무엇을 사용해야 하나요?
유명 스포츠 브랜드를 위해 보장 프로그래매틱 거래를 막 시작했습니다. 오늘 캠페인이 활성화될 예정이었는데 Display & Video 360에 노출된 내역이 없고 지출도 보고되지 않았습니다. 거래 문제 해결 도구에서 어떤 작업을 가장 먼저 수행해야 하나요?
Display & Video 360에서 정보 패널은 어떤 용도로 사용하나요?
마케팅 고객사에서 거래 동기화로 통합된 광고 거래소의 Display & Video 360 거래를 협상할 때 협상 시작의 책임이 누구에게 있는지 알고 싶어 합니다. 뭐라고 답하시겠어요?
최근 보장 프로그래매틱 거래를 시작한 아우터 회사가 있습니다. 캠페인을 오늘 아침부터 활성화되도록 설정했지만 Display & Video 360을 모니터링해 보니 노출되거나 지출된 내역이 없는 것으로 나타났습니다. 문제가 무엇인지 확인하기 위해 거래 문제 해결 도구를 사용하기로 합니다. 수행해야 할 첫 번째 단계는 무엇인가요?
고객사가 스마트 냉장고 신제품 라인을 홍보하기 위해 특정 미디어 회사에 집중적으로 광고를 게재하길 원합니다. 또한 게시자 사이트의 주방 전자제품 섹션에서 노출수를 고정적으로 보장받고자 합니다. 어떤 Display & Video 360 거래 유형이 이 요구사항을 충족하나요?
비공개 입찰에 참여한 광고주가 최고 입찰가를 제시하지 않으면 어떻게 되나요?
운동화 회사에서 연말연시를 맞아 기존 제품과 새롭게 디자인한 조깅화를 홍보하는 신규 캠페인을 준비하는 중입니다. 소비자의 관심을 유도하기 위해 기존의 3D 운동화 모델을 사용하는 몰입형 3D 형식 광고를 제작하려고 합니다. 어떤 Display & Video 360 광고 형식을 사용해야 하나요?
커넥티드 TV 캠페인을 설정하는데 보안에 대한 우려가 있습니다. 어떤 Display & Video 360 도구가 브랜드 보호에 도움이 될 수 있나요?
한 리조트는 여러 온라인 여행사의 홈페이지 광고를 위해 추가 요금을 지불할 의사가 있지만 출시일 즈음에 날씨 상황이 안 좋아지면 광고 거래를 취소할 수 있는 유연성을 확보하고자 합니다. 이 요구사항을 충족하는 Display & Video 360 거래 유형은 무엇인가요?
한 기업이 새로 출시한 게임용 컴퓨터를 홍보하기 위해 캠페인을 시작하면서 13~26세의 십대와 청소년에게 도달하려고 합니다. 캠페인이 이 인구통계의 시청자에게 노출되는 정도를 파악하기 위해 이러한 측정항목을 볼 수 있는 Display & Video 360 기능을 사용하고자 합니다. 어떤 기능을 사용해야 하나요?
회사에서 다음 달에 새 레스토랑을 열면서 그랜드 오프닝을 홍보하기 위해 30초짜리 동영상을 여러 개 제작하려고 합니다. 끝까지 시청하는 빈도가 가장 높은 광고 시청자를 확인하여 광고 게재 우선순위를 조정하려고 합니다. Display & Video 360에서 이 목표를 달성하려면 어떤 동영상 광고 소재 최적화 유형을 사용해야 하나요?
Display & Video 360에서 모바일 인앱 인벤토리에 자주 사용되는 광고 소재 크기는 무엇인가요?
한 글로벌 레스토랑 체인점이 새로운 프로모션 캠페인에 흥미로운 광고 소재 형식을 사용하길 원합니다. 이를 위해서는 템플릿을 통해 Display & Video 360에 광고 소재를 바로 업로드할 수 있는 Google 도구를 적용해야 합니다. 어떤 도구를 사용해야 하나요?
신규 Display & Video 360 캠페인을 진행 중인 담당자가 단일 전환 유형을 기반으로 계획을 최적화하고자 합니다. 어떤 전략을 사용해야 하나요?
보장 프로그래매틱 거래에서 여러 게시자를 포괄해 실행 빈도를 관리하려고 합니다. Display & Video 360 계정 설정의 어떤 수준에서 이 설정을 지정해야 하나요?
신입 직원에게 YouTube가 아닌 커넥티드 TV(CTV) 캠페인을 설정하는 방법을 교육하고 있습니다. 캠페인이 제대로 실행되려면 Display & Video 360에서 특정 캠페인 설정을 수정해야 하는데 어떤 설정이었는지 잊어버렸습니다. 캠페인 실행을 위해 무엇을 해야 할까요?
세 도시의 마라톤을 후원하는 스포츠 의류 회사의 직원이 도시별로 맞춤 광고를 게재하려고 합니다. 도시별 맞춤 광고 소재가 해당 지역에서 게재되도록 만들어야 합니다. 어떤 Display & Video 360 광고 형식을 사용해야 하나요?
지난주에 시작한 Display & Video 360의 보장 프로그래매틱 거래의 노출수를 검토하던 중에 미달 게재된 것을 확인했습니다. 그 원인을 파악하려면 먼저 무엇을 해야 하나요?
Display & Video 360에서 인벤토리 패키지는 어떤 경우에 사용하는 것이 바람직한가요?
고객사의 보정 속옷 제품을 위한 캠페인을 진행하고 있습니다. 여기에 포함된 여러 개의 보장 프로그래매틱 거래에 대해 캠페인 수준으로 게재빈도를 관리 중입니다. Display & Video 360에서 거래를 모니터링하는 동안 거래 중 하나의 입찰 요청이 10,000건을 넘은 것으로 확인되었습니다. 이 사실이 캠페인에 어떤 영향을 미칠 수 있나요?
게시자가 사이트의 디자인과 분위기를 반영하도록 광고 소재를 구성해야 하는 Display & Video 360 광고 형식 유형은 무엇인가요?
한 백화점에서 지출 및 거래 광고 투자수익이 가장 높은 쇼핑객에 맞춰 Display & Video 360 캠페인을 개선하려고 합니다. 어떤 입찰 전략을 사용해야 할까요?
한 마케팅 담당자가 회사의 브랜드 가이드라인을 준수하기 위해 Display & Video 360에서 전 제품에 적용되는 브랜드 관리를 설정해야 합니다. 계정 계층구조에서 선택해야 하는 가장 높은 수준의 항목은 무엇인가요?
특정 고객사의 소비자 행동과 수익 20% 증가라는 연간 비즈니스 목표와의 연관 관계를 확인하려면 Display & Video 360에서 무엇을 설정해야 하나요?
2순위 경매로 스포츠 인벤토리를 낙찰받은 사람이 입찰한 금액은 $5.00입니다. 차순위 입찰자의 입찰가가 $4.00라면. 낙찰자가 노출에 대해 지불할 금액은 얼마인가요?
Display & Video 360에서 차단 목록과 민감한 카테고리는 서로 어떻게 다른가요?
게시자가 사이트의 디자인과 분위기를 반영하도록 광고 소재를 설정하려면 어떤 Display & Video 360 형식을 사용해야 하나요?
마케팅 담당자가 Google 잠재고객을 활용하여 새로운 스파 패키지를 광고하길 원하지만 타겟팅이 실적을 제한하지 않길 바랍니다. Display & Video 360에서 적절한 잠재고객에게 도달하려면 고객이 무엇을 구현해야 하나요?
한 국내 자동차 중개업소가 연말 세일을 앞두고 일부 국내 라디오 방송국의 홈페이지에 광고를 게재하기 위해 추가 요금을 지불할 용의가 있습니다. 하지만 재량에 따라 거래를 중단할 수 있는 옵션도 원합니다. 어떤 유형의 Display & Video 360 거래를 체결해야 할까요?
회사에서 여러 개의 신작 비디오 게임 모듈을 출시하는데 콘솔별로 다른 디스플레이 광고를 게재하려고 합니다. 경영진은 가장 많은 구매를 유도하는 광고가 실적이 저조한 광고에 비해 더 자주 게재되도록 만들고자 합니다. 이 목표를 달성하려면 어떤 유형의 Display & Video 360 광고 소재 최적화를 사용해야 하나요?
Display & Video 360에서 모바일 인앱 및 모바일 웹 인벤토리에 대한 설명으로 옳은 것은 무엇인가요?
반려동물용품 비즈니스 운영자가 태블릿에서 광고를 처음 접했다가 결국 노트북 컴퓨터에서 반려동물용품을 구매한 고객 수를 측정하려고 합니다. 어떤 측정 유형을 사용할 수 있나요?
글로벌 직물 제조업체를 위해 흥미로운 광고 소재 형식을 사용하는 신규 캠페인을 준비하는 중입니다. Display & Video 360에 광고 소재를 바로 업로드할 수 있는 템플릿을 갖춘 도구가 필요합니다. 이 요구사항을 충족하려면 어떤 Google 도구를 사용해야 하나요?
커넥티드 TV(CTV) 캠페인에서 브랜드를 보호하는 데 도움이 되는 Display & Video 360 도구로는 어떤 것이 있나요?
지난주 출시한 신규 캠페인에 대해 광고의 누적 모바일 조회수가 몇 회인지 확인하려고 합니다. 이 정보를 수집하려면 어떤 Display & Video 360 모듈을 사용해야 하나요?
고객사가 백화점을 위한 새로운 오디오 광고를 개발했고 최근에는 이러한 광고를 지원하기 위해 보장 프로그래매틱 거래를 시작했습니다. 캠페인이 끝나고 고객사에서 Display & Video 360에서 브랜드 광고효과 연구를 검토한 결과 유의미한 결과를 얻지 못했습니다. 그 이유는 무엇일까요?
신제품 농구화를 출시하는 스포츠 소매업체 고객사가 있습니다. 고객사는 농구화 광고를 본 후 사이트에 방문하는 사람 수를 추적하길 원합니다. 이 정보를 제공하는 플러드라이트 태그는 무엇인가요?
Display & Video 360 모바일 인앱 및 모바일 웹 인벤토리에 관한 설명으로 옳은 것은 무엇인가요?
새로운 파카 컬렉션을 출시하는 의류 브랜드와 협업하는 중입니다. 구매 가능한 웹사이트 공간을 제공하는 동계 스포츠 관련 게시자를 확인하려고 합니다. 이 정보를 찾으려면 어떤 Display & Video 360 모듈을 사용해야 하나요?
협업 중인 반려동물 사료 소매업체 고객사에서 새로운 반려견 사료 브랜드를 출시하면서 특정 유기농 배합 원료를 광고하는 광고를 진행하고 있습니다. 이 유형의 유기농 반려견 사료 구매를 고려 중인 고객에게만 광고를 노출하려면 어떤 유형의 Display & Video 360 잠재고객을 사용해야 하나요?
YouTube 커넥티드 TV(CTV) 캠페인을 실행 중인 비디오 게임 제작 고객사에서 특정 잠재고객에 도달하려면 Display & Video 360에서 어떤 잠재고객 유형을 사용해야 할지 알고 싶어 합니다. 고객사에 적합한 잠재고객 유형은 무엇일까요?
Display & Video 360 내 광고 거래소에서 고정 단일 가격 입찰로 인벤토리를 낙찰받은 사람이 입찰한 금액은 $25입니다. 낙찰자는 얼마를 지불하게 되나요?
신입 동료가 아우터 판매를 위한 대규모 캠페인을 진행하면서 일부 세부정보를 업데이트하는 데 구조화된 데이터 파일(SDF)을 사용하려고 합니다. Display & Video 360에 정보를 한꺼번에 업로드하자 오류 메시지가 표시되어 그 이유를 확인해 달라고 합니다. 동료가 무엇을 잘못해서 이 오류가 발생했을 가능성이 있나요?
지출과 거래 광고 투자수익(ROAS)이 가장 높은 쇼핑객에 맞춰 캠페인을 개선하고자 하는 건강 식품점을 위해 Display & Video 360 입찰 전략을 진행하는 중이라면. 어떤 전략을 사용해야 하나요?
자동차 제조업체의 직원이 휴대기기에서 광고를 처음 접했다가 결국 데스크톱 컴퓨터에서 자동차를 구매한 사용자의 수를 확인하려고 합니다. 어떤 유형의 Display & Video 360 측정을 검토해야 할까요?
Display & Video 360에서 커넥티드 TV(CTV) 캠페인에 참여한 사용자의 총 인원수를 보려면 어떤 보고서를 사용해야 하나요?
고객사인 반려동물 사료 유통업체에서 다음달 캠페인 시작을 위해 타겟팅 최적화를 설정하는 데 관심이 있지만 먼저 타겟팅 최적화의 역할에 대해 알고 싶어 합니다. 고객사에 어떻게 타겟팅 최적화를 정의할 수 있나요?
캠페인 실적을 정기적으로 분석하는 한 마케팅 임원이 보고서가 실행되길 기다려 파일을 다운로드하기보다는 즉시 데이터를 확인하고 싶어 합니다. Display & Video 360에서 어떤 보고서를 실행해야 하나요?
국내 선물용품 체인점이 Display & Video 360에서 연말연시 쇼핑객을 공략하는 캠페인에 맞는 특정 잠재고객을 생성했습니다. 이 잠재고객이 광고를 보는 횟수가 한 달에 2회가 넘지 않길 원한다면. 어떻게 게재빈도 관리를 설정해야 할까요?
오디오 광고 캠페인 문제를 겪고 있는 동료로부터 문제 해결에 도움을 달라는 부탁을 받았습니다. Display & Video 360에서 이 문제가 발생하는 원인은 다음 중 무엇인가요?
한 출판사에서 유명 작가의 최신 소설을 출간하면서 책 홍보를 위해 30초짜리 동영상 4개를 제작하려고 합니다. 이 출판사로부터 끝까지 시청하는 빈도가 가장 높은 광고 시청자를 파악해 달라는 요청을 받았습니다. 광고 게재 우선순위를 조정하려면 Display & Video 360에서 어떤 유형의 동영상 광고 소재 최적화를 사용해야 하나요?
Display & Video 360에서 동적 규칙이 포함된 데이터 기반 광고 소재는 어떤 목적으로 사용하게 되나요?
YouTube가 아닌 커넥티드 TV(CTV) 캠페인을 제대로 설정하려고 합니다. 캠페인이 적절하게 실행되려면 특정 Display & Video 360 캠페인 설정을 수정해야 합니다. 어떻게 해야 할까요?
마케팅 담당자가 인벤토리 패키지를 사용해야 하는 Display & Video 360 시나리오는 무엇인가요?
Display & Video 360에서 기여 분석 모델 맞춤설정이란 개념을 처음 접하고 사용 가능한 옵션의 사용법을 배우는 중입니다. 이 옵션을 정확하게 정의한 문장은 무엇인가요?
Display & Video 360이란 제품을 제대로 정의한 문장은 무엇인가요?
여러 네이티브 동영상 광고를 사용해 새로운 여름 향수를 광고하려고 합니다. 이 캠페인을 실행하려면 Display & Video 360에서 어떤 광고 항목 유형을 생성해야 하나요?
동료가 Display & Video 360에서 고객사의 모바일 웹 캠페인을 위한 광고 항목을 제작했으나 실수로 모바일 인앱을 타겟팅했습니다. 동료가 게재 신청서 수준에서 모바일 인앱 타겟팅을 삭제했으나 캠페인은 여전히 모바일 인앱을 타겟팅하고 있습니다. 이유가 무엇일까요?

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Google Display & Video 360 认证考试答案及说明 – Chinese simplified

23 April, 2024 Por Vicen Martínez Arias

Google Display & Video 360 认证考试答案及说明 – Chinese simplified (ZH-CN)

Questions:

在分析 Display & Video 360 中的联网电视 (CTV) 广告系列时，您想要查找参与互动的用户总数。您应使用哪个报告？
在 Display & Video 360 中处理一个无保证的交易时，您会在以下哪种情况下建议提供比底价高 20% 的出价？
您正在制作 Display & Video 360 广告系列，想要更改多个订单项的结束日期。您决定使用结构化数据文件 (SDF) 进行批量修改。此时，第一步应该是什么？
您的同事正在制作其首个面向各大顶级发布商的非 YouTube 联网电视 (CTV) 广告系列，并且希望正确设置该广告系列。您的同事应该修改哪一项 Display & Video 360 广告系列设置来帮助该广告系列正常投放？
在制作新的 Display & Video 360 广告系列时，您决定基于单一转化类型来优化出价。您会使用哪种出价策略？
一家软饮料公司将针对节日推出几款新口味的饮料，并为每种口味的饮料分别制作了一个展示广告。他们希望可带来最多购买交易的广告能够比另外两个效果欠佳的广告更频繁地展示。他们还想要在 Display & Video 360 中优化广告素材，但不确定哪种优化方式适合他们。您应该推荐哪种优化方式？
您在一家运动服饰公司工作，该公司将推出一个新的运动鞋系列。您想要使用 Google 受众群体功能向用户投放广告，但不希望您的定位条件限制广告效果。为了确保覆盖恰当的受众群体，您应在 Display & Video 360 中实施哪种定位方式？
一位营销高管正在对广告系列的效果进行例行分析，希望立即看到相关数据，而不是等待报告运行后下载相应文件。他们应该在 Display & Video 360 中运行哪个报告？
Display & Video 360 作为一种产品的定义是什么？
您的客户是一家销售非处方身体护理用品的全球品牌，希望针对集成了交易同步功能的广告交易平台，发起 Display & Video 360 交易协商。他们该怎么做？
以下哪项陈述正确地描述了 Display & Video 360 中屏蔽名单与敏感类别之间的差异？
您参与了一次针对体育广告资源的次高价格竞价。您是出价最高者，出价为 5.00 美元。次高出价方的出价为 4.00 美元。作为竞价中的胜出者，您将为这些展示机会支付多少费用？
广告主要在 Display & Video 360 中批量上传广告素材，您应该建议其采取哪种方式？
对于 Display & Video 360 中的移动应用内广告资源和移动网站广告资源，以下哪项陈述是正确的？
您是一名营销者且最近推出了一个新的广告系列，想要了解自己的广告到目前为止在移动设备上获得了多少次浏览。哪个 Display & Video 360 模块会提供您需要的信息？
Display & Video 360 中的“优化建议”面板对广告系列有何重要意义？
如果一个广告主参与了私下竞价，且其出价不是其中最高的，会出现什么情况？
您的公司希望为所有产品设定通用的品牌控制设置，以确保遵循公司的品牌准则。在 Display & Video 360 账号设置层次结构中，您应选择的最高层级是什么？
您在一家运动鞋公司工作，该公司对 4 个不同国家/地区的体育赛事进行了资助。您的公司希望投放专门针对特定国家/地区的广告，并使这些广告面向正确的地点展示。哪种 Display & Video 360 广告格式可确保针对各个国家/地区的广告素材正确展示？
您最近为客户的新音频广告启动了一个有保证的程序化交易，然后想要在 Display & Video 360 中查看该客户的品牌提升效果研究 (BLS) 报告。在查看该报告时，您发现该交易未获得任何具有显著意义的结果。导致该问题的原因可能是什么？
您的客户是一家珠宝设计商。在合作期间，您了解到他们在 Display & Video 360 网站广告系列中创建了一个订单项，但不小心定位到了移动应用内。在广告订单级别移除该移动应用内定位后，该广告系列仍会定位到移动应用内。为什么会发生这种情况？
一家服装公司想要了解有多少购物者首先在移动应用上看到他们的广告，且最后在个人平板电脑上购买了服装。您应该使用哪种 Display & Video 360 衡量方式来访问相关信息？
要将特定客户的消费者行为与其年度业务目标（20% 的收入增长）关联起来，您应在 Display & Video 360 中设置什么？
您的客户要在下个月推出一部纪录片。他们有 3 个时长 30 秒的不同宣传视频，并希望确定观众最常观看到最后的广告是哪一个。为了优先展示该广告，您会在 Display & Video 360 中采用哪种方式来优化视频广告素材？
对于 Display & Video 360 中的移动应用内广告资源，常用的广告素材尺寸有哪些？
您正在 Display & Video 360 中为产品发布做准备，并想寻找业务类型合适且网站上有广告位出售的发布商。您可以在哪里查找这些发布商？
您的同事正在准备即将投放的广告系列，该广告系列用于宣传一本目标受众群体为 18-64 岁成人的新小说。他们希望借助某个 Display & Video 360 功能来了解其广告系列在该人群中的曝光率。您的同事应使用哪项功能来获取这些指标？
您计划使用结构化数据文件 (SDF) 来更新正在制作的大型广告系列的详细信息，并尝试将所有内容上传到 Display & Video 360 中，但是出现了错误。导致该错误的设置可能是什么？
您的新同事想要详细了解用于在 Display & Video 360 中自定义归因模型的选项。您将如何准确地总结这些选项？
在 Display & Video 360 中，广告资源包适合在以下哪一种情形中使用？
您希望在有保证的程序化交易中针对多个发布商进行频次管理。您应在 Display & Video 360 账号设置的哪个层级进行该设置？
您公司的营销团队最近为发布新产品制作了一个音频广告系列，但遇到了一些问题。他们让您帮忙弄清楚可能是什么原因导致了这些问题。在 Display & Video 360 中，以下哪一项可能是问题所在？
一家国际连锁餐厅希望在其新的宣传性广告系列中使用富有吸引力的广告素材格式。您使用的 Google 工具中的模板需要能够直接将广告素材上传至 Display & Video 360。您应该使用什么工具？
一家全国性的汽车经销商愿意支付额外费用，来在一些全国性广播电台的网站首页上宣传他们的年终促销活动。但他们希望拥有自行决定是否终止交易的选择权。他们应达成哪种 Display & Video 360 交易？
一家运动鞋公司准备投放一个针对节日的新广告系列，用以宣传现有产品和新设计的跑鞋。他们希望制作一种沉浸式的 3D 广告，并在其中使用现有的 3D 鞋子模型，以更好地吸引消费者。他们应该使用哪种 Display & Video 360 广告格式？
您的客户是一家体育用品零售商，且将推出一款新的篮球运动鞋。他们想要跟踪有多少用户在看到相应运动鞋广告后访问了他们的网站。哪种 Floodlight 代码会提供此类信息？
在 Display & Video 360 中，您会在什么情况下使用以数据为依据的广告素材（含动态规则）？
如果您的同事询问优化型定位有什么作用，您可以如何介绍？
您的客户是一家宠物食品零售商。在合作期间，您了解到他们刚刚推出了一款全新的狗粮品牌，并针对特有的有机配方制作了相应的广告。为了确保该广告仅展示给有意购买该款有机狗粮的客户，您应该使用哪种类型的 Display & Video 360 受众群体？
您的外套公司最近启动了一个有保证的程序化交易。相应广告系列原定于今早开始投放，但您在监控 Display & Video 360 时注意到没有发生任何展示，也没有任何支出记录。您决定使用交易问题排查工具来找出问题所在。您应该采取的第一步是什么？
您将为客户的塑身内衣产品投放一个广告系列。其中包括多个在广告系列一级进行频次管理的有保证的程序化交易。在 Display & Video 360 中监控这些交易时，您发现其中一个交易最近略过了 1 万个出价请求。这对您的广告系列会有什么影响？
哪些 Display & Video 360 工具有助于在联网电视 (CTV) 广告系列中保护您的品牌？
您在上周启动了一个有保证的程序化交易，目前正在 Display & Video 360 中查看该交易的展示情况，且发现其投放不足。为了了解发生这种情况的原因，您首先应该做的是什么？
哪种 Display & Video 360 广告格式需要发布商设置广告素材，以反映其网站的外观和风格？
您的客户希望集中通过一个特定的媒体渠道来宣传他们新推出的智能冰箱系列。他们还希望在发布商网站的厨房电器版块获得固定数量的展示次数。哪种 Display & Video 360 交易类型可满足他们的要求？
在 Display & Video 360 中，如果您想覆盖特定的受众群体，可以在 YouTube 联网电视 (CTV) 广告系列中使用哪些受众群体类型？
一家全国性的婚礼用品连锁店在 Display & Video 360 中创建了一个受众群体。该受众群体将用在针对婚礼策划者定制的广告系列中，他们希望该受众群体每月看到相应广告的次数不超过 2 次。您会告知他们在何处设置频次管理？
您的同事在 Display & Video 360 中参与了一次固定最高出价竞价，争夺多个广告交易平台中的广告资源，并以 15 美元的出价成为了出价最高者。您的同事将为这些展示机会支付多少费用？
为了宣传一个即将举办的产品发布会，营销人员制作了多个原生视频广告。应使用哪种 Display & Video 360 订单项？
您合作的一家全国性咖啡连锁店希望在其新的广告系列中使用富有吸引力的广告素材格式。以下哪些 Google 工具中的模板能够直接将广告素材上传至 Display & Video 360？
您的房地产客户刚投放了一个广告系列，并很希望能够快速查看展示机会层级。哪种 Display & Video 360 报告类型可让他们立即看到相应数据？
您在一家宠物用品公司工作，需要衡量有多少客户首先在平板电脑上看到您的广告，且最后从笔记本电脑上购买了宠物用品。您可以使用哪种衡量方式？
在 Display & Video 360 中，一家全国性的礼品连锁店为他们面向节日购物者投放的广告系列创建了一个受众群体。他们希望该受众群体每月看到相应广告的次数不超过 2 次。您应如何进行频次管理？
您的客户最近推出了一个新的自行车系列，并专门针对斜梁款车型制作了一个广告。您应使用什么类型的受众群体来确保向希望购买这种自行车的用户展示该广告？
您正在设置一个非 YouTube 联网电视 (CTV) 广告系列，并希望确保自己的操作正确无误。为了保证该广告系列可以正常投放，您需要在 Display & Video 360 中修改某项特定广告系列设置。您该怎么做？
您的客户想要在 Display & Video 360 中使用 Floodlight 代码，在报告中显示有多少用户在点击他们的某个广告后访问了其网站。应使用哪种代码？
在将为客户投放的 YouTube 联网电视 (CTV) 广告系列中，您需要覆盖多个特定的受众群体。在 Display & Video 360 中，您可以使用哪些受众群体类型？
Display & Video 360 中屏蔽名单与敏感类别的区别是什么？
在 Display & Video 360 中，您会针对以下哪种情形使用“优化建议”面板？
一家图书出版商将出版发行一位知名作家的最新小说，并将制作 4 个 30 秒的独特视频来宣传这本书。他们请您帮忙确定观众最常观看到最后的广告是哪一个。为了优先展示该广告，您会在 Display & Video 360 中采用哪种方式来优化视频广告素材？
一家公司将投放一个宣传新款游戏电脑的广告系列，目标是覆盖 13-26 岁的青少年。他们希望使用某个 Display & Video 360 功能来查看相关指标，以了解其广告系列在该人群中的曝光率。他们应使用什么功能？
您正在制作一个新的 Display & Video 360 广告系列，并希望基于单一转化类型来优化方案。您应采用什么策略？
您的新同事正在制作一个有关外套的大型广告系列，并且希望使用结构化数据文件 (SDF) 来更新一些详细信息。他们让您帮忙进行检查，寻找在将所有内容上传至 Display & Video 360 时出现错误的原因。您的同事可能做错了什么，导致触发了这一错误？
如需在有保证的程序化交易中针对多个发布商进行频次管理，您应在 Display & Video 360 账号设置中的哪个层级进行此配置？
在以下关于 Display & Video 360 移动应用内广告资源和移动网站广告资源的陈述中，哪项是正确的？
上周，您的公司在 Display & Video 360 中为一家特色食品企业启动了一个有保证的程序化交易。在查看展示情况时，您注意到该交易投放不足。为了弄清具体情况，第一步需要做什么？
对于 Display & Video 360 中无保证的交易，什么情况下建议提供比底价高 20% 的出价？
在下列哪种情况下，适合在 Display & Video 360 中使用广告资源包？
您正在设置一个联网电视 (CTV) 广告系列，并且担心安全问题。哪些 Display & Video 360 工具可帮助您保护自己的品牌？
您在一家服饰零售店工作，想要针对花钱最多且交易所带来的广告支出回报率最高的客户来优化您的 Display & Video 360 广告系列。您应使用哪种出价策略？
您正在准备一个关于广告系列指标的报告。您可以在 Display & Video 360 中的哪个部分查看您的广告目前在移动设备上获得的浏览次数？
以下哪项陈述准确地总结了 Display & Video 360 中可用于自定义归因模型的选项？
您在 Display & Video 360 中参与了一次固定最高出价竞价，争夺多个广告交易平台中的广告资源。您为这些展示机会提供的出价为 25 美元，这是该竞价中的最高出价。您将支付多少费用？
在 Display & Video 360 中，哪些广告素材尺寸常用于移动应用内广告资源？
作为一名营销者，您需要在 Display & Video 360 中设定通用的品牌控制设置，以确保各方面均符合贵公司的品牌准则。在账号层次结构中，您会选择的最高层级是什么？
一家全国性的宠物护理零售客户想要将其消费者行为与其年度业务目标（20% 的收入增长）关联起来。他们应在 Display & Video 360 中进行哪项设置来获取这一信息？
您的公司将推出几个新的视频游戏模块，并为每款游戏机分别制作了一个展示广告。管理层希望确保可带来最多购买交易的广告能够比其他效果欠佳的广告更频繁地展示。为了实现该目标，您会采用哪种方式来优化 Display & Video 360 广告素材？
一个客户将推出新的滑雪板系列。他们想要使用 Google 受众群体功能向用户投放广告，但不希望他们的定位条件限制广告效果。您的客户应在 Display & Video 360 中使用哪种定位来覆盖恰当的受众群体？
您公司的体育用品广告系列包括多个在广告系列一级进行频次管理的有保证的程序化交易。在 Display & Video 360 中查看该广告系列时，您发现其中两个交易略过了 1 万个出价请求。这对您的广告系列会有什么影响？
在 Display & Video 360 中，如何批量上传广告素材？
您的客户制作了几个原生视频广告，用以宣传他们的新音乐剧。您应为此广告系列使用哪种 Display & Video 360 订单项？
对于集成了交易同步功能的广告交易平台，应由谁在 Display & Video 360 中发起交易协商？
在准备推出新的珠宝系列时，您需要寻找可在网站上为您的广告提供展示空间的相关发布商。您可以在 Display & Video 360 中的哪个部分找到所需的信息？
Display & Video 360 可供用户进行哪些操作？
如果您想在 Display & Video 360 中快速查看某个广告系列的展示机会层级，您应该创建什么类型的报告？
在使用结构化数据文件 (SDF) 在 Display & Video 360 中进行批量修改时，如果要更改多个订单项的结束日期，您第一步应该做什么？
您的公司将投放一个有关运动装的营销策略，其中包括多个在广告系列一级进行频次管理的有保证的程序化交易。在 Display & Video 360 中，您注意到其中一个交易略过了 1 万个出价请求。这对您的广告系列有何影响？
您的客户将推出新一代手机。该客户为 3 个机型分别制作了一个展示广告，并希望可带来最多购买交易的广告能够比其他两个表现欠佳的广告更频繁地展示。为了实现该目标，您会采用哪种方式来优化 Display & Video 360 广告素材？
在以下关于 Display & Video 360 中移动应用内广告资源和移动网站广告资源的陈述中，哪一项是正确的？
您在一家运动服饰公司工作，该公司对 3 个不同城市的马拉松比赛进行了赞助，希望投放专门针对特定城市的广告。您需要确保针对各个城市的广告素材面向正确的地点展示。您应该使用哪种 Display & Video 360 广告格式？
您刚刚与一家顶级体育品牌一起启动了一个有保证的程序化交易。相应广告系列本应在今天开始投放，但您在 Display & Video 360 中发现没有发生任何展示，也没有报告任何支出。在交易问题排查工具中，您首先应该做的是什么？
您正在 Display & Video 360 中处理一个无保证的交易，您的同事建议提供比底价高 20% 的出价。在以下哪种情况下，您会考虑这样做？
Display & Video 360 的“优化建议”面板在以下哪种情形下比较有用？
与您合作的服装品牌将推出一个新的派克大衣系列。您想看看哪些冬季体育内容发布商的网站上有广告位出售。您应使用哪个 Display & Video 360 模块来查找该信息？
对于 Display & Video 360 中的广告系列，哪些广告素材尺寸常用于移动应用内广告资源？
一家百货公司希望针对花钱最多且交易所带来的广告支出回报率最高的购物者优化他们的 Display & Video 360 广告系列。他们应使用何种出价策略？
您将为一家于下周末开业的全国性烘焙连锁店推出一个广告系列。他们愿意支付额外的费用来在当地各新闻台的网站首页上做广告，但如果开业当天下雨，他们希望拥有退出交易的自由。他们应与该发布商达成哪种 Display & Video 360 交易？
您正在使用富有吸引力的广告素材格式，为一家全球性的纺织品制造商准备一个新的广告系列。您需要一个工具，其模板需要能够直接将广告素材上传至 Display & Video 360。哪些 Google 工具可满足该要求？
一家家具制造商将为他们最近推出的户外家具系列投放一个新的夏季广告系列。他们希望制作一种沉浸式的 3D 广告，并在其中使用现有的 3D 家具模型，从而提高销售额。他们应使用哪种广告格式？
您需要报告中显示用户在查看您的某个广告或与之互动后访问您网站的次数。您应该在 Display & Video 360 中使用哪种 Floodlight 代码？
您的公司将在下个月开设一家新餐厅，并将制作几个 30 秒的视频来宣传此次盛大开业。他们想要确定观众最常观看到最后的广告是哪一个，以便优先展示该广告。为实现这一目标，您应在 Display & Video 360 中采用哪种方式来优化视频广告素材？
客户有一个新的音频广告采用了有保证的程序化交易，您的同事想对该交易进行品牌提升效果研究 (BLS)。在 Display & Video 360 中进行品牌提升效果研究时，他发现该交易未产生具有显著意义的结果。原因可能是什么？
一个广告主参与了私下竞价。如果他们的出价不是其中最高的，会出现什么情况？
在分析 Display & Video 360 中的联网电视 (CTV) 广告系列期间，您想要了解参与互动的用户总数。您会使用哪个报告？
您使用了有保证的程序化交易，其对应的广告系列用于宣传某个主要服装系列，并原定于今天开始投放，但您在 Display & Video 360 中注意到没有发生任何展示，也没有报告任何支出。为了找出问题所在，您在交易问题排查工具中需要做的第一步是什么？
您的客户将进行营销推广，希望了解谁负责针对集成了交易同步功能的广告交易平台，发起 Display & Video 360 交易协商。您会如何回答他们？
您的客户为他们的百货商店制作了新的音频广告，并且您最近启动了一个有保证的程序化交易来支持这些广告。投放对应的广告系列后，您的客户在 Display & Video 360 中查看了他们的品牌提升效果研究报告，但没有在其中看到任何具有显著意义的结果。原因可能是什么？
您正在规划将在未来投放的广告系列，该广告系列用于宣传一个主要面向 18-34 岁成人的全新电视节目。您想了解您的广告系列在该人群中的曝光率。您可以使用哪种 Display & Video 360 功能来了解这些指标？
在 Display & Video 360 中一次针对广告资源的次高价格竞价中，您以 12 美元的出价胜出。次高出价方的出价为 8 美元。您将为这些展示机会支付多少费用？
在私下竞价中，如果一个广告主的出价不是其中最高的，会出现什么情况？
您在 Display & Video 360 中为在移动网站上投放的广告系列创建了一个订单项，但错误地将其定位到了移动应用内。您在广告订单级别移除该移动应用内定位后，该广告系列仍会定位到移动应用内。问题出在哪里？
您会在 Display & Video 360 中使用以数据为依据的广告素材（含动态规则）实现什么目的？
您的客户想要在下一季度的特色茶饮广告系列投放中使用优化型定位。以下哪个选项描述了优化型定位的作用？
您的公司将为某个新车型投放一个广告系列。他们希望制作一种沉浸式的 3D 广告，并在其中使用现有的 3D 汽车模型。您应该使用哪种 Display & Video 360 广告格式？
您想要更改 Display & Video 360 广告系列中多个订单项的结束日期，并计划使用结构化数据文件 (SDF) 来进行批量修改。您应该采取的第一步是什么？
您的同事需要更新一个大型广告系列的详细信息，并且希望使用结构化数据文件 (SDF) 来执行更改。在将所有内容上传至 Display & Video 360 之前，他们让您帮忙仔细检查相应文件。您发现一个错误。导致该错误的设置可能是什么？
您的公司将推出一款新的冥想应用。他们希望直接与一个特定的媒体渠道合作，并在发布商网站的健康版块获得固定数量的展示次数。在 Display & Video 360 中，您应使用哪种交易类型？
您的客户具有非常具体的品牌准则，所以您需要帮助他们为所有产品设定通用的品牌控制设置。在 Display & Video 360 账号设置层次结构中，您应使用的最高层级是什么？
您的视频游戏客户将投放一个 YouTube 联网电视 (CTV) 广告系列，并且希望了解在 Display & Video 360 中使用哪些受众群体类型可以覆盖特定的受众群体。您该怎么说？
您对 Display & Video 360 中自定义归因模型的概念还不熟悉，只是刚刚开始了解可用选项的工作原理。以下哪项陈述准确地定义了这些选项？
哪种 Display & Video 360 广告格式需要发布商配置广告素材，以反映其网站的外观和风格？
以下哪项陈述描述了 Display & Video 360 中屏蔽名单与敏感类别之间的差异？
您的客户想要推广全新的高端手表系列，该系列手表具有可更换的人造皮革表带。他们希望向对该款手表样式感兴趣的客户投放其广告。为了实现这个目标，您应该在 Display & Video 360 中使用哪种受众群体？
您想要在 Display & Video 360 中参与一次固定最高出价竞价，争夺多个广告交易平台中的广告资源。您以 10 美元的出价成为了出价最高者。您将为这些展示机会支付多少费用？
您在一家音乐制作公司工作，正在为发行专辑制作一个新的音频广告系列。您在处理该广告系列时遇到了问题，需要找出其中的原因。在 Display & Video 360 中，以下哪一项有可能是问题所在？
在有保证的程序化交易中，您可以在 Display & Video 360 账号设置中的哪个层级针对多个发布商进行频次管理？
您的客户是一家专注于健康的有机产品品牌，即将推出一种不含过敏原的清洁剂。客户希望确保他们的联网电视 (CTV) 广告系列在投放时满足非常具体的参数和内容要求。哪些 Display & Video 360 工具可用于帮助他们保护自己的品牌？
在什么情况下，您会在 Display & Video 360 中使用以数据为依据的广告素材（含动态规则）？
您的工作单位是一家汽车制造商，他们想看看有多少用户首先在移动设备上看到您的广告，且最后在桌面设备上购买了汽车。您应该查看哪种 Display & Video 360 衡量数据？
您的客户是一家配件零售商，他们想要将其消费者行为与其年度业务目标（20% 的收入增长）关联起来。他们应在 Display & Video 360 中进行哪项设置来获取该信息？
对于 Display & Video 360 中的联网电视 (CTV) 广告系列，哪种报告将显示参与互动的用户总数？
哪些用户可通过使用 Display & Video 360 受益？
您正在为一家健康食品店制定 Display & Video 360 出价策略，该店希望针对花钱最多且交易所带来的广告支出回报率最高的购物者改进他们的广告系列。您应采用什么策略？
您的客户是一家精制宠物食品分销商，有意为其下个月的广告系列投放设置优化型定位。他们首先想了解优化型定位有哪些作用。您会如何为他们介绍？
一位营销者想要通过 Google 受众群体功能宣传新的水疗套餐，但不希望其定位条件限制广告效果。为了覆盖恰当的受众群体，应在 Display & Video 360 中实施哪种定位方式？
要在 Display & Video 360 中批量上传广告素材，您应怎么做？
在 Display & Video 360 中，您的同事为其客户在移动网站上投放的广告系列创建了一个订单项，但错误地将其定位到了移动应用内。之后，对方进入定位设置部分并在广告订单级别移除了这一移动应用内定位，但该广告系列仍会定位到移动应用内。为什么会发生这种情况？
您的客户是一家领先的户外装备零售商。对于他们的新 Display & Video 360 广告系列，他们希望直接与一个特定的媒体渠道合作，并确保在发布商网站的户外探险版块获得固定数量的展示次数。他们应使用哪种交易类型？
某公司将使用多个原生视频广告来宣传其新款夏季香水。应该在 Display & Video 360 中为此广告系列创建哪种订单项？
您在上周推出了一个新的广告系列，想要了解您的广告到目前为止在移动设备上获得了多少次浏览。您会使用哪个 Display & Video 360 模块来收集该信息？
在 Display & Video 360 中，营销者在下列哪种情况下应使用广告资源包？
要基于单一转化类型来优化 Display & Video 360 广告系列的出价，您应选择哪种出价策略？
一家汽车制造商对 5 个不同城市的车展进行了赞助，希望投放专门针对特定城市的广告。您选择的广告格式需要能够确保针对各个地点的广告素材面向正确的城市展示。您可以使用哪种 Display & Video 360 广告格式？
一家花店正在投放一个面向派对策划者的广告系列，他们在 Display & Video 360 中创建了这一受众群体。他们希望该受众群体每月看到相应广告的次数不超过 2 次。他们应在哪里进行频次管理？

Google Display & Video 360 认证考试答案及说明 – Chinese simplified (ZH-CN)

Google Display & Video 360 認證考試答案及說明 – Chinese traditional

23 April, 2024 Por Vicen Martínez Arias

Google Display & Video 360 認證考試答案及說明 – Chinese traditional (ZH-TW)

Google Display & Video 360 認證考試答案及說明

Questions:

貴公司上週開始在 Display & Video 360，為一家特色餐飲商家採用程式輔助保證交易。現在查看曝光量時，卻發現放送次數不足。如要瞭解問題所在，首先該做什麼？
關於 Display & Video 360 行動應用程式內廣告空間和行動版網站廣告空間，下列敘述何者正確？
放送連網電視 (CTV) 廣告活動時，可使用哪些 Display & Video 360 工具保護品牌？
你的客戶是精緻寵物食品經銷商，打算為下個月的產品上市廣告活動設定最佳化指定目標對象，但他們想先知道最佳化指定目標對象有何功用。你會如何向他們說明這項功能？
你任職的外套公司最近開始採用程式輔助保證交易。廣告活動原定在今天早上正式上線，但你在 Display & Video 360 監控放送情況時，卻發現沒有任何曝光資料和支出記錄。你決定使用交易疑難排解工具找出問題。請問第一步該做什麼？
一家全國連鎖禮品店在 Display & Video 360 為自家廣告活動建立特定目標對象名單，將客群鎖定為年末購物者。他們不希望目標對象每個月看到同一個廣告超過兩次。這時應如何設定展示頻率管理功能？
你的客戶為旗下的百貨公司製作了新的音訊廣告，最近你採用程式輔助保證交易，提升這些廣告的放送次數。廣告活動開始放送後，客戶到 Display & Video 360 查看品牌提升研究資料，卻發現效果不彰。請問可能原因為何？
你正在為一家健康食品店擬定 Display & Video 360 出價策略。這家商店想要改善廣告活動，設法吸引消費金額最高的購物者，並確保交易能獲得最佳廣告投資報酬率。你應該採用哪種策略？
你的客戶即將推出新一代手機。他們為三種機型分別製作了多媒體廣告，且想提升其中一個廣告的展示頻率，盡可能吸引消費者購買性能較佳的機型。你會在 Display & Video 360 採用哪種廣告素材最佳化方式，達成這個目標？
你正在設定非 YouTube 連網電視 (CTV) 廣告活動，想確認做法是否正確。如要確保廣告活動順利放送，便需調整 Display & Video 360 的某項廣告活動設定。請問正確做法為何？
如要管理多個發布商在程式輔助保證交易的展示頻率，可以使用哪個層級的 Display & Video 360 帳戶設定？
如使用具交易同步處理功能的廣告交易平台，並在 Display & Video 360 協商這類平台的交易，應該由誰展開交易協商？
貴公司即將為新款汽車推出廣告活動，且想使用現有的 3D 汽車模型製作 3D 沉浸式廣告。這時該使用哪種 Display & Video 360 廣告格式？
你任職的音樂製作公司為宣傳新專輯，正在製作新的音訊廣告活動，但這個廣告活動無法順利放送，因此你必須找出原因。在 Display & Video 360，造成這項問題的可能原因為何？
與你合作的全國連鎖咖啡廳，想在新推出的廣告活動，採用吸睛廣告格式。使用下列哪兩項 Google 工具提供的範本，即可將廣告素材直接上傳至 Display & Video 360？
下列哪項敘述說明了 Display & Video 360 封鎖清單和敏感類別的差異？
你任職於一家寵物用品公司，必須評估有多少客戶先在平板電腦看到廣告，最終選擇透過筆電購買寵物用品。這時可以使用何種工具進行評估？
在 Display & Video 360 行動網路廣告活動中，你不小心將行動應用程式內廣告設為指定目標。你隨即在廣告訂單層級，移除指定的行動應用程式內廣告，但廣告活動的指定目標仍為行動應用程式內廣告。請問原因為何？
你任職的運動服飾公司即將推出新的運動鞋系列。你想要運用 Google 目標對象對使用者放送廣告，但不希望指定目標導致成效受限。這時應在 Display & Video 360 選用哪種指定方式，確保觸及正確的目標對象？
你的客戶有一套非常明確的品牌規範，因此你需要協助他們為所有產品設定通用的品牌控制項。這時在 Display & Video 360 的帳戶設定層級中，應選用的最高層級為何？
你剛接觸 Display & Video 360 的自訂歸因模式概念，正試著瞭解可用選項的運作方式。下列哪項敘述正確說明了這些選項？
籌劃新的 Display & Video 360 廣告活動時，你想透過單一轉換類型獲得最佳成效。你應該採用哪種策略？
如果想在 Display & Video 360 觸及特定目標對象，可使用哪幾類交易類型，放送 YouTube 連網電視 (CTV) 廣告活動？
你的同事參加了最高價得標競價，想透過固定價格購買 Display & Video 360 內各個廣告交易平台的廣告空間，並以 $15 的出價金額成為最高出價方。請問這位同事需要支付多少曝光費用？
你任職的公司即將在下個月開新餐廳，並製作了幾部 30 秒的影片來宣傳開幕活動。他們想要確定哪部廣告最常吸引觀眾全部看完，然後優先放送該廣告。如要找出成效最佳的廣告，應該在 Display & Video 360，對影片廣告素材採用哪種最佳化方式？
在 Display & Video 360，對以數據為準的廣告素材套用動態規則，就能進行哪項操作？
在 Display & Video 360 分析連網電視 (CTV) 廣告活動時，你想得知互動過的使用者總數。這時該用哪種報表？
如要在 Display & Video 360 變更多個委刊項的結束日期，並使用結構化資料檔案 (SDF) 大量編輯，第一步該做什麼？
如要在 Display & Video 360 快速查看廣告活動的曝光量，應建立哪種報表？
如果廣告主參加私下競價，但不是出價最高者，結果會如何？
你打算使用結構化資料檔案，更新手上大型廣告活動的詳細資料。你試著將所有內容上傳至 Display & Video 360，卻收到錯誤訊息。造成這個錯誤的原因可能是哪項設定？
你正準備廣告活動指標報表。請問在 Display & Video 360，哪裡可以找到廣告目前的行動裝置觀看次數資訊？
使用哪種 Display & Video 360 廣告格式時，發布商必須依自家網站的外觀與風格，設定廣告素材？
你的客戶打算宣傳新的智慧冰箱系列，且想要以特定的媒體平台為行銷重心。他們還希望能在發布商網站的家電專區，獲得一定的曝光次數。以下哪種 Display & Video 360 交易符合上述需求？
Display & Video 360 出現以下哪種情況時，行銷人應使用廣告空間套裝方案？
一家遍及全國各地的汽車經銷商願意支付更高的費用，透過多家全國廣播電台的網站首頁，宣傳年末促銷活動。他們也希望能自行斟酌是否要停止交易。這時應該採用哪種 Display & Video 360 交易？
如要瞭解特定客戶的哪些消費者行為，有助於達成收益成長 20% 的年度業務目標，應該在 Display & Video 360 設定哪個項目？
在 Display & Video 360 廣告空間的次高價得標競價，你以 $10 美元成為最高出價方。次高出價金額則為 $6 美元。身為競價得標者，你需要為這些曝光支付多少費用？
在 Display & Video 360 進行無保證交易時，你的同事建議設定高出底價 20% 的出價。請問何時可考慮這麼做？
Display & Video 360 的「情報快訊」面板對廣告活動有什麼幫助？
一家汽車製造商分別在五個城市贊助車展，且想針對各個城市採用專屬廣告。你必須選擇合適的廣告格式，確保各廣告素材都能在正確的城市放送。這時可以使用哪種 Display & Video 360 廣告格式？
你正在規劃日後要放送的廣告活動，以宣傳目標對象 18 歲到 34 歲成人的全新電視節目。你想瞭解這個客層看到廣告活動的頻率。這時可以使用 Display & Video 360 的哪項功能，查看這些指標？
準備推出新的珠寶系列產品時，你必須找到提供網站廣告空間的相關發布商。請問哪個 Display & Video 360 模組可提供所需資料？
Display & Video 360 是什麼樣的產品？
你的客戶製作了幾部原生影片廣告，宣傳他們新的音樂劇。這時應為這個廣告活動選用哪種 Display & Video 360 委刊項？
你的客戶最近推出新的單車系列，並特別製作一部廣告來宣傳低跨點的車款。這時應該採用哪種目標對象，才能確保廣告的放送對象是有意購買這類單車的使用者？
Display & Video 360 中，行動應用程式內廣告空間最常用哪些尺寸的廣告素材？
你必須掌握使用者看到某部廣告或與廣告互動後，造訪網站的次數，並據此製作報表。你應該在 Display & Video 360 使用哪種 Floodlight 代碼？
你正在為客戶的塑身衣產品放送廣告活動，其中涵蓋多筆程式輔助保證交易，且已設定廣告活動層級的展示頻率上限。在 Display & Video 360 監控交易時，你發現某筆交易略過 1 萬筆出價要求。這對廣告活動有什麼好處？
如果廣告主想在 Display & Video 360 大量上傳廣告素材，應該建議他們怎麼做？
上週推出新的廣告活動後，你想查看廣告目前獲得多少行動裝置觀看次數。這時可以使用哪個 Display & Video 360 模組來收集這項資訊？
你想要管理多個發布商在程式輔助保證交易內的展示頻率。請問應該使用哪個層級的 Display & Video 360 帳戶設定？
你的配件零售商客戶想瞭解哪些消費者行為，有助於達成收益成長 20% 的年度業務目標。他們應該在 Display & Video 360 設定哪個項目，以取得這項資訊？
你上週開始透過 Display & Video 360 程式輔助保證交易購買廣告空間。現在查看曝光量時，卻發現放送次數不足。請問首先該做什麼來找出問題原因？
不久前，你採用程式輔助保證交易來放送客戶新的音訊廣告，現在到 Display & Video 360 查看品牌提升研究 (BLS) 報表時，卻發現這項交易的效果不彰。請問原因可能為何？
身為行銷人，你必須在 Display & Video 360 設定通用的品牌安全控管，確保一切符合貴公司的品牌規範。這時在帳戶設定層級中，應選用的最高層級為何？
你的客戶經營一個全球品牌，專賣非處方身體保養品。他們使用具交易同步功能的廣告交易平台，並想透過 Display & Video 360 協商這類平台的交易。他們應該向誰發出提案請求？
在 Display & Video 360，以下哪種情境適合使用廣告空間套裝方案？
你的客戶想宣傳新的高級手錶系列，商品特色是可互換的合成皮錶帶。他們希望廣告能觸及對該特定樣式有興趣的顧客。這時應在 Display & Video 360 使用哪種目標對象，達成這個目標？
你任職於一家汽車製造商，想瞭解有多少使用者先在行動裝置看到廣告，最後選擇透過電腦購買汽車。你應該使用哪種 Display & Video 360 工具評估？
一家百貨公司想要改善他們的 Display & Video 360 廣告活動，設法吸引消費金額最高的購物者，並確保交易能獲得最佳廣告投資報酬率。他們應該採用哪種出價策略？
Display & Video 360 能讓使用者執行哪些操作？
某客戶即將推出新的滑雪板系列，想要使用 Google 目標對象放送相關廣告，但不希望指定目標導致成效受限。他們應該在 Display & Video 360 使用哪種指定方式，才能觸及合適的目標對象？
一家全國連鎖婚紗店在 Display & Video 360 建立了特定目標對象名單。他們打算將這個名單用於專為婚禮策劃師製作的廣告活動，且不希望這些目標對象每個月看到同一個廣告超過兩次。你會建議他們在哪裡設定展示頻率管理功能？
使用哪種 Display & Video 360 廣告格式時，發布商必須依照自家網站的外觀與風格，設定廣告素材？
關於 Display & Video 360 的行動應用程式內廣告空間和行動版網站廣告空間，下列敘述何者正確？
目前有幾部原生影片廣告將用來宣傳新款夏季香水。這時應為這個廣告活動建立哪種 Display & Video 360 委刊項？
你的有機健康品牌客戶準備推出一款不含過敏原的清潔劑。他們只想在非常特定的情境與內容中，放送這款清潔劑的連網電視 (CTV) 廣告。他們可使用 Display & Video 360 的哪些工具保護自家品牌？
一家無酒精飲料公司將為節慶推出幾款新口味的飲品，並為這些產品分別製作了多媒體廣告。他們想優先放送最能提升銷量的廣告，確保該廣告的展示頻率高於其他兩個效果較差的廣告。這家公司還想在 Display & Video 360 進行廣告素材最佳化，但不確定該使用哪種方式。你會建議他們選擇哪種方式？
一家書籍出版商即將推出知名作家的新小說，正在製作 4 部別具特色的 30 秒影片來進行宣傳。你的工作是找出最常吸引觀眾全部看完的廣告。如要優先放送該廣告，可以在 Display & Video 360，對影片廣告素材採用哪種最佳化方式？
想進行什麼操作時，你會在 Display & Video 360，對以數據為準的廣告素材套用動態規則？
你的房地產商客戶剛推出一個廣告活動，迫不及待想查看曝光量。使用下列哪種　Display & Video 360　報表，就能立即查看資料？
你即將為下週末開幕的全國連鎖麵包店推出廣告活動。他們願意支付更高的費用，在當地多家新聞台的網站首頁刊登廣告，但如果開幕當天下雨，他們希望能自行放棄交易。這時應該與這個發布商進行哪種　Display & Video 360　交易？
Display & Video 360 的「情報快訊」面板有下列哪個用途？
貴公司的行銷團隊最近製作了音訊廣告活動來宣傳新產品，卻無法順利放送。他們請你幫忙找出問題原因。在 Display & Video 360，造成這項問題的可能原因為何？
如果你的同事想知道最佳化指定目標對象有何功用，你該如何解釋？
你的電玩遊戲客戶正在放送 YouTube 連網電視 (CTV) 廣告活動，他們想知道應該使用哪幾類 Display & Video 360 交易類型，觸及特定目標對象。請問你會建議哪幾類？
一家跨國連鎖餐廳想在新推出的促銷廣告活動，採用吸睛廣告格式。你必須運用特定 Google 工具提供的範本，將廣告素材直接上傳至 Display & Video 360。你應該使用哪兩項工具？
你的客戶是一家運動用品零售商。他們即將推出新款籃球鞋，他們想追蹤看到這款籃球鞋廣告後，有多少人造訪網站。下列哪種 Floodlight 代碼可提供上述資訊？
管理某個 Display & Video 360 廣告活動時，你想變更多個委刊項的結束日期。你決定透過結構化資料檔案大量編輯。這時第一步該做什麼？
一家運動鞋公司正準備推出新的節慶廣告活動，宣傳現有產品和新款跑步鞋。他們想使用現有的 3D 鞋子模型製作 3D 沉浸式廣告，進一步吸引消費者。這時應使用哪種 Display & Video 360 廣告格式？
在 Display & Video 360，行動應用程式內廣告空間最常用哪些尺寸的廣告素材？
Display & Video 360 封鎖清單和敏感類別有何不同？
你和一個大型服裝品牌透過程式輔助保證交易放送的廣告活動，原定在今天正式上線，但你發現 Display & Video 360 沒有任何曝光資料和支出記錄。如要找出問題，必須先在交易疑難排解工具中採取哪個動作？
你想參加最高價得標競價，以固定價格購買 Display & Video 360 內各廣告交易平台的廣告空間。如果你是最高出價方，出價金額為 $10 美元。請問你需要為這些曝光支付多少費用？
貴公司即將推出數個新的電玩遊戲模組，並為每個遊戲主機分別製作了多媒體廣告。主管們想優先放送最能提升銷量的廣告，確保該廣告的展示頻率高於其他兩個效果較差的廣告。你會在 Display & Video 360 採用哪種廣告素材最佳化方式，達成這個目標？
你是一位行銷人，最近剛推出新的廣告活動，你想瞭解自家廣告到目前為止獲得多少行動裝置觀看次數。下列哪個 Display & Video 360 模組可提供所需資訊？
你的新同事正試著進一步瞭解 Display & Video 360 的自訂歸因模式選項。請問要如何概述這些選項，才能為新同事提供正確資訊？
你的同事在 Display & Video 360 為客戶的行動網路廣告活動建立委刊項時，不小心將行動應用程式內廣告設為指定目標。他們隨後在廣告訂單層級移除了指定的行動應用程式內廣告，但廣告活動的指定目標還是行動應用程式內廣告。請問為什麼會出現這種情況？
你想在 Display & Video 360 廣告活動變更多個委刊項的結束日期，並打算透過結構化資料檔案大量編輯。請問第一步該做什麼？
貴公司想為所有產品設定通用的品牌安全控管，以便符合自家的品牌規範。這時在 Display & Video 360 的帳戶設定層級中，應選用的最高層級為何？
你的同事需要更新大型廣告活動的詳細資料，且想使用結構化資料檔案進行變更。將所有內容上傳至 Display & Video 360 前，他們請你檢查檔案。你發現一個錯誤，請問原因可能是哪項設定？
某家具製造商將推出新的夏季廣告活動來宣傳最新的戶外家具系列。他們想使用現有的 3D 家具模型製作 3D 沉浸式廣告，提高銷售量。這時該使用哪種廣告格式？
籌劃新的 Display & Video 360 廣告活動時，你決定根據單一轉換類型設定最佳出價。你應該採用哪種出價策略？
如果參加私下競價的廣告主不是出價最高者，結果會如何？
什麼時候會用到 Display & Video 360 的「情報快訊」面板？
想進行哪項操作時，你會在 Display & Video 360，對以數據為準的廣告素材套用動態規則？
協助你的寵物食品零售商客戶時，你得知他們剛推出一個新狗食品牌，並會透過主打特定有機配方的廣告宣傳。如要確保廣告只對有意購買這類有機狗食的顧客放送，應該使用哪種 Display & Video 360 目標對象？
你的同事正準備推出廣告活動，宣傳目標對象為 18 歲到 64 歲成人的新小說。他們想透過 Display & Video 360 功能，瞭解這個客層看到廣告活動的頻率。你的同事應該使用哪項功能來取得這些指標？
如要管理多個發布商在程式輔助保證交易內的展示頻率，應使用哪個層級的 Display & Video 360 帳戶設定？
針對 Display & Video 360 的無保證交易，你會在何時建議設定高出底價 20% 的出價？
你負責為客戶放送 YouTube 連網電視 (CTV) 廣告活動，且需觸及數個特定的目標對象。你可以在 Display & Video 360 使用哪幾類交易類型？
與你合作的服飾品牌即將推出新的防寒大衣系列產品。你想查看哪些冬季運動內容發布商的網站，有可供購買的廣告空間。這時應該使用哪個 Display & Video 360 模組來找出這項資訊？
你的同事無法順利放送音訊廣告活動，因此請你幫忙排解問題。在 Display & Video 360，造成這項問題的可能原因為何？
一家服飾公司想知道有多少購物者先在行動應用程式看到廣告，最後選擇透過個人平板電腦購買服飾。他們應該使用哪種 Display & Video 360 評估工具，取得這項資訊？
為宣傳即將推出的產品，某位行銷人製作了多部原生影片廣告。這時應選用哪種 Display & Video 360 委刊項？
使用哪種 Display & Video 360 廣告格式時，發布商必須根據自家網站的外觀與風格，設定廣告素材？
某位行銷主管需要定期分析廣告活動成效，進行這項工作時，他希望能立即查看相關資料，不想花時間執行報表再下載檔案。他應該在 Display & Video 360 執行哪種報表？
你正準備使用吸睛廣告格式，為一家跨國紡織品製造商推出新的廣告活動。你必須使用特定 Google 工具提供的範本，將廣告素材直接上傳至 Display & Video 360。下列哪兩項 Google 工具可做到這點？
關於 Display & Video 360 的自訂歸因模式選項，下列概述何者正確？
你的客戶是一家領先業界的戶外用品零售商，即將推出新的 Display & Video 360 廣告活動。為此，他們想直接與特定媒體平台合作，確保在發布商網站的戶外探險專區，達到一定的曝光次數。他們應該採用哪種交易？
放送 Display & Video 360 的連網電視 (CTV) 廣告活動時，可透過下列哪種報表查看互動過的使用者總數？
一家公司即將為新款遊戲電腦推出廣告活動，目標是觸及 13 歲到 26 歲的年輕族群。因此，他們想透過 Display & Video 360 的功能來查看相關指標，瞭解這個客層看到廣告活動的頻率。他們應該使用哪項功能？
你正在設定連網電視 (CTV) 廣告活動，且有品牌安全方面的顧慮。你可以透過哪些 Display & Video 360 工具，保護自家品牌？
你正在透過 Display & Video 360 為即將推出的產品做準備，因此想依據業務類型，找出哪些發布商的網站，有符合需求的廣告空間可供購買。請問哪裡可以找到這些發布商？
你的新同事在籌備宣傳外套的大型廣告活動，想使用結構化資料檔案來更新一些詳細資料。將所有內容上傳至 Display & Video 360 時，對方收到錯誤訊息，希望你幫忙找出原因。你同事出錯的地方可能為何？
你正在參加最高價得標競價，試圖以固定價格購買 Display & Video 360 內各個廣告交易平台的廣告空間。你為曝光設定的出價金額為 $25 美元，是最高出價方。請問你需要支付多少費用？
在 Display & Video 360 廣告空間的次高價得標競價，你以 $12 美元得標。次高出價金額則為 $8 美元。請問你需要為這些曝光支付多少費用？
你的行銷客戶想知道，如果他們使用具交易同步功能的廣告交易平台，並想透過 Display & Video 360 協議這類平台的交易，應由誰負責展開協商。請問你該如何回答？
你任職的運動服飾公司分別在三個城市贊助馬拉松，且想在各個城市分別放送專屬廣告。你必須確認每個城市適用的廣告素材都能在正確的地點放送。這時該使用哪種 Display & Video 360 廣告格式？
你正在訓練新同事設定非 YouTube 連網電視 (CTV) 廣告活動。如要確保廣告活動順利放送，便需調整 Display & Video 360 的某項廣告活動設定，但他們想不起來是哪項。他們應採取什麼做法，確保廣告活動順利放送？
你的客戶想在 Display & Video 360 使用 Floodlight 代碼製作報表，瞭解有多少使用者在點按某部廣告後造訪網站。這時該使用哪種代碼？
如果是在 Display & Video 360 進行無保證交易，何時應設定高出底價 20% 的出價？
你在協助珠寶設計師客戶時，得知他們在 Display & Video 360 網站廣告活動中建立了一個委刊項，但不小心將行動應用程式內廣告設為指定目標。在廣告訂單層級移除指定的行動應用程式內廣告後，廣告活動的指定目標仍為行動應用程式內廣告。為什麼會出現這種情形？
在 Display & Video 360 分析連網電視 (CTV) 廣告活動時，你想要找出互動過的使用者總數。這時該用哪種報表？
如要在 Display & Video 360 大量上傳廣告素材，應該怎麼做？
你任職的運動服飾公司即將推出新的運動鞋系列。你想要運用 Google 目標對象對使用者放送廣告，但不希望指定目標導致成效受限。這時應在 Display & Video 360 選用哪種指定方式，確保觸及正確的目標對象？
在下一季精品茶上市廣告活動期間，你的客戶想要使用最佳化指定目標對象。下列哪個選項正確描述了最佳化指定目標對象的功用？
就行動應用程式內廣告空間而言，Display & Video 360 中的廣告活動最常用哪些尺寸的廣告素材？
在 Display & Video 360，廣告空間套裝方案適用於以下哪種情境？
你任職的運動鞋公司分別在四個國家/地區資助運動賽事。你們想推出各個國家/地區專屬的廣告，並確保這些廣告都能在正確的地點放送。採用下列哪種 Display & Video 360 廣告格式，可確保每個國家/地區的使用者都能看見合適的廣告素材？
你的客戶即將在下個月推出一部紀錄片。他們準備了三部不同的 30 秒宣傳影片，並想知道哪部廣告最常吸引觀眾全部看完。如要優先放送該廣告，可以在 Display & Video 360，對影片廣告素材採用哪種最佳化方式？
一家花店在 Display & Video 360 將派對策劃師設為目標對象，目前正向這個特定目標對象放送廣告活動。他們不希望這些目標對象每個月看到同一個廣告超過兩次。這時應在哪裡設定展示頻率管理功能？
下列哪種使用者能透過 Display & Video 360 獲益？
貴公司的運動用品廣告活動涵蓋數筆程式輔助保證交易，且已設定廣告活動層級的展示頻率上限。在 Display & Video 360 查看廣告活動時，你發現有兩筆交易略過 1 萬筆出價要求。這對廣告活動有何助益？
貴公司即將推出新的冥想應用程式。他們想直接與特定的媒體平台合作，並承諾在發布商網站的保健專區，購買一定的曝光次數。這時應在 Display & Video 360 使用哪種交易？
你任職於一家服飾零售商，希望 Display & Video 360 廣告活動發揮最大成效，吸引消費金額最高的顧客，並確保交易能獲得最佳廣告投資報酬率。你應該採用哪種出價策略？
你的客戶是一家全國寵物護理產品零售商，他們想瞭解哪些消費者行為，有助於達成收益成長 20% 的年度業務目標。他們應該在 Display & Video 360 進行哪項設定，以取得這項資訊？
你的同事負責進行客戶的新音訊廣告程式輔助保證交易，想查看這筆交易的品牌提升研究 (BLS) 資料。在 Display & Video 360 執行品牌提升研究時，他發現這筆交易並未帶來顯著的效益。可能原因為何？
你上週開始在 Display & Video 360，採用程式輔助保證交易。現在查看曝光量時，卻發現放送次數不足。請問首先該做什麼，才能瞭解問題原因？
你正在參與體育廣告空間的次高價得標競價，並以 $5.00 美元成為最高出價方。次高出價金額為 $4.00 美元。身為競價得標者，你需要為這些曝光支付多少費用？
如要根據單一轉換類型，為 Display & Video 360 廣告活動設定最佳出價，應該選擇哪種出價策略？
你與知名運動品牌剛開始採用程式輔助保證交易。今天廣告活動就應正式上線，但你在 Display & Video 360 沒有看到任何曝光資料或支出記錄。這時應該先在交易疑難排解工具中進行哪項動作？
下列哪項敘述正確說明了 Display & Video 360 封鎖清單和敏感類別的差異？

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Google ディスプレイおよびビデオ 360 認定試験の解答と解説 – Japanese

23 April, 2024 Por Vicen Martínez Arias

Google ディスプレイおよびビデオ 360 認定試験の解答と解説

ディスプレイ＆ビデオ 360 認定資格試験の回答

Questions:

- あなたは衣料品販売店で働いており、購入金額が特に多く、かつトランザクションの広告費用対効果がトップクラスの買い物客に向けてディスプレイ＆ビデオ 360 キャンペーンを最適化したいと考えています。どの入札戦略を使用するべきでしょうか。
- ディスプレイ＆ビデオ 360 で構造化データファイル（SDF）を使用して一括編集を行っているときに、複数の広告申込情報の終了日を変更するには、最初にどのような手順を実行する必要がありますか。
- 衣料品の会社が、モバイルアプリで広告を見た買い物客のうち、タブレットで衣料品を購入したのは何人かを知りたいと考えています。この情報を得るには、どのタイプのディスプレイ＆ビデオ 360 測定値を確認すればよいですか。
- パブリッシャーがサイトのデザインを反映するようにクリエイティブを設定する必要があるのは、どのタイプのディスプレイ＆ビデオ 360 広告フォーマットですか。
- マーケティング担当者のあなたは最近、新しいキャンペーンを開始し、広告でこれまでに獲得したモバイルビュー数を確認したいと考えています。必要な情報は、ディスプレイ＆ビデオ 360 のどのモジュールで得られますか。
- 複数のパブリッシャーとのプログラマティック保証型取引でフリークエンシーを管理できるのは、ディスプレイ＆ビデオ 360 のアカウント設定のどのレベルですか。
- ディスプレイ＆ビデオ 360 でのモバイルアプリ内インベントリとモバイルウェブ インベントリについて正しく説明している文は、次のうちどれですか。
- ディスプレイ＆ビデオ 360 内で、特定のオーディエンスにリーチしたい場合、YouTube コネクテッド テレビ（CTV）キャンペーンでどのタイプのオーディエンスを使用できますか。
- クライアントが、ドキュメンタリー映画を来月公開しようとしています。同社は 30 秒のプロモーション動画を 3 本制作し、視聴者が最後まで視聴した頻度が最も高かった広告を特定したいと考えています。その広告を優先的に表示するには、どのタイプの動画クリエイティブ最適化をディスプレイ＆ビデオ 360 で使用すればよいですか。
- ディスプレイ＆ビデオ 360 のブロックリストとデリケートなカテゴリの違いを正しく説明している文は、次のうちどれですか。
- プライベート オークションに参加した広告主の入札が最高額でなかった場合はどうなりますか。
- あなたの会社は先週、ディスプレイ＆ビデオ 360 で高級食品専門店のプログラマティック保証型取引を開始しました。あなたはインプレッションを確認中に、思ったほど掲載されていないことに気づきました。その原因を特定するために、最初に実行すべきステップは次のうちどれですか。
- クライアントのスポーツ小売業者が、バスケットボール シューズの新商品を発売しようとしています。同社は、シューズの広告を見た後で自社サイトにアクセスした人の数を追跡したいと考えています。この情報は次のどの Floodlight タグで入手できますか。
- ペットフード小売業者のお客様とのやり取りから、同社がドッグフードの新ブランドを立ち上げたばかりで、無添加ドッグフードの広告を掲載していることを知りました。無添加ドッグフードの購入を希望しているユーザーにのみ広告が表示されるようにするには、どのタイプのディスプレイ＆ビデオ 360 オーディエンスを使用する必要がありますか。
- あなたはディスプレイ＆ビデオ 360 の広告枠のセカンドプライス オークションに参加し、12 ドルで落札しました。2 番目に高い金額の入札者の入札額は 8 ドルでした。あなたはこれらのインプレッションにいくら支払うことになりますか。
- 全国規模のペットケア小売業のお客様は、20% の収益増加という年間ビジネス目標に対する消費者の行動の影響を知りたいと考えています。この情報を得るには、ディスプレイ＆ビデオ 360 内で何を設定すべきでしょうか。
- あなたが勤めるスポーツ アパレル会社は、3 つの都市で開催されるマラソンの後援企業として、各都市固有の広告を配信したいと考えています。あなたは、各都市の広告クリエイティブが適切な地域で表示されていることを確認する必要があります。どのディスプレイ＆ビデオ 360 広告フォーマットを使用すればよいですか。
- フラワー ショップが、ディスプレイ＆ビデオ 360 で作成した特定のオーディエンスであるパーティー プランナーを対象としたキャンペーンを実施しようとしています。同ショップは、このオーディエンスに対し月に 3 回以上広告を表示させたくないと考えています。フリークエンシー管理はどこで設定すればよいですか。
- ディスプレイ＆ビデオ 360 で、モバイルアプリ内インベントリによく使用されるクリエイティブ サイズは、次のうちどれですか。
- あなたは、クライアントの商品である矯正下着のキャンペーンを実施しています。このキャンペーンには、キャンペーン レベルでフリークエンシー管理を行うプログラマティック保証型取引が多数含まれています。あなたは、ディスプレイ＆ビデオ 360 で取引をモニターしているときに、最近これらの取引の 1 つに 10,000 件の入札リクエストがあったことに気づきました。これはキャンペーンにどのような影響をもたらしますか。
- ディスプレイ＆ビデオ 360 での広告在庫パッケージの使用例として適しているものは、次のうちどれですか。
- ディスプレイ＆ビデオ 360 で非保証型取引に取り組む場合、あなたは、最小価格より 20% 高い入札額をどのような状況で推奨しますか。
- あなたが勤める会社が、新型車モデルのキャンペーンを企画しており、既存の 3D の自動車モデルを使用する没入型 3D フォーマットを作成したいと考えています。どのディスプレイ＆ビデオ 360 広告フォーマットを使用すればよいですか。
- 同僚がディスプレイ＆ビデオ 360 で、クライアントのモバイルウェブ キャンペーン用の広告申込情報を作成し、誤ってモバイルアプリ内をターゲットとして設定しました。同僚はディスプレイ＆ビデオ 360 で、広告掲載オーダーレベルでモバイルアプリ内ターゲティングを削除しましたが、キャンペーンでは引き続きモバイルアプリ内がターゲットとなっています。それはなぜですか。
- ディスプレイ＆ビデオ 360 はどのような製品であると定義できますか。
- ディスプレイ＆ビデオ 360 の [インテリジェンス] パネルは、キャンペーンでどのように役立ちますか。
- 全国展開する自動車ディーラーが、全国ネットのラジオ局のホームページで年末のセールを宣伝するために追加料金を支払う用意があります。さらに、独自の裁量で取引を停止できるオプションを望んでいます。どのタイプのディスプレイ＆ビデオ 360 取引を交わせばよいですか。
- あなたは、YouTube 以外のコネクテッド テレビ（CTV）キャンペーンを設定しており、正しく設定したいと考えています。キャンペーンを適切な方法で実施するには、特定のディスプレイ＆ビデオ 360 キャンペーン設定を変更する必要があります。 どうすればよいですか。
- グルメ ペットフード販売業者のお客様は、来月の発売キャンペーン向けに最適化されたターゲティングを利用することに関心を寄せていますが、まず、最適化されたターゲティングでは何が出来るのかを何かを知りたいと考えています。このお客様に、最適化されたターゲティングをどのように説明しますか。
- クライアントが、新世代の携帯電話を発売しようとしています。同社は、3 つのモデルそれぞれに個別のディスプレイ広告を作成し、購入につながる頻度が最も高い広告を表示したいと考えています。この目標を達成するためには、どのタイプのディスプレイ＆ビデオ 360 クリエイティブ最適化を使用すればよいですか。
- あなたは、ある音楽制作会社に勤めており、アルバムのリリースに向けて新しいオーディオ広告キャンペーンを作成しています。そのキャンペーンで問題が発生したため、あなたは原因を特定する必要があります。ディスプレイ＆ビデオ 360 内でこの問題の原因として考えられるのは、次のうちどれですか。
- コネクテッド テレビ（CTV）キャンペーンでのブランドの保護に役立つディスプレイ＆ビデオ 360 ツールは次のうちどれですか。
- あなたは、最近開始したオーディオ広告の新しいプログラマティック保証型取引について、ディスプレイ＆ビデオ 360 でクライアントのブランドリフト調査（BLS）を確認したいと考えています。あなたはレポートを確認し、取引において目立った成果が得られていないことに気づきました。この問題の原因として何が考えられますか。
- マーケティング担当者が、今後発売する商品を宣伝するために、複数のネイティブ動画広告を作成しようとしています。ディスプレイ＆ビデオ 360 で、次のどの広告申込情報を使用すればよいですか。
- あなたが担当している全国展開のコーヒー ショップ チェーンが、エンゲージメントを促すクリエイティブ フォーマットを新キャンペーンに使用したいと考えています。クリエイティブをディスプレイ＆ビデオ 360 に直接アップロードできるテンプレートを備えた Google ツールは、次のうちどれですか。
- ディスプレイ＆ビデオ 360 のコネクテッド テレビ（CTV）キャンペーンで、エンゲージしているユーザーの総人数を示すレポートは次のうちどれですか。
- クライアントが、特定のメディアに焦点を合わせて、スマート冷蔵庫の新製品のプロモーションを実施したいと考えています。また、パブリッシャーのサイトのキッチン家電セクションで一定数のインプレッションを達成することを望んでいます。この要件に適合するのは、次のどのタイプのディスプレイ＆ビデオ 360 取引ですか。
- 非常に具体的なブランド ガイドラインを持っているクライアントを支援するため、あなたはすべての商品に共通のブランド コントロールを設定する必要があります。ディスプレイ＆ビデオ 360 のアカウント設定の階層で最高レベルとして使用すべきなのは、次のうちどれですか。
- あなたは、構造化データファイル（SDF）を使用して、現在取り組んでいる大規模なキャンペーンの詳細を更新する予定です。ディスプレイ＆ビデオ 360 にすべてをアップロードしようとしましたが、エラーが発生します。このエラーの原因として考えられる設定は、次のうちどれですか。
- エクスチェンジが取引の同期と統合されている場合、ディスプレイ＆ビデオ 360 取引の交渉を開始するのは誰の責任であるのかを、マーケティング担当のクライアントが知りたがっています。どのように説明しますか。
- あなたは、ディスプレイ＆ビデオ 360 のアトリビューション モデルのカスタマイズのコンセプトをよく知らなかったため、利用可能なオプションがどのように機能するかを学んでいます。オプションを正確に定義している文は次のうちどれですか。
- 同僚が 18～64 歳の大人を対象とした新しい小説のキャンペーンの準備をしています。同僚は、ディスプレイ＆ビデオ 360 の機能を使用して、そのユーザー層に対するキャンペーンの露出度を把握したいと考えています。これらの指標を取得するには、どの機能を利用すればよいですか。
- あなたが勤めるアウターウェア会社が最近、プログラマティック保証型取引を開始しました。キャンペーンは今朝開始するように設定されていましたが、ディスプレイ＆ビデオ 360 をモニターすると、インプレッションが発生しておらず、費用も記録されていないことがわかりました。あなたは、取引の [トラブルシューティング] を使用して、問題を特定することにしました。最初の手順として、何を行うべきでしょうか。
- マーケティング部門の役員が、キャンペーンのパフォーマンスを定期的に分析しており、レポートが作成されるまで待ってからファイルをダウンロードするのではなく、すぐにデータを確認したいと考えています。ディスプレイ＆ビデオ 360 でどのレポートを実行すべきですか。
- あなたは新しいディスプレイ＆ビデオ 360 キャンペーンに取り組んでおり、1 種類のコンバージョンに基づいてプランを最適化したいと考えています。どのような戦略をとればよいですか。
- あなたが勤めるスポーツ アパレル会社が、新作スニーカー コレクションを発売しようとしています。あなたは Google オーディエンスを利用してユーザーに宣伝し、かつターゲティングによってパフォーマンスが制限されることがないようにしたいと考えています。適切なオーディエンスに確実にリーチするには、ディスプレイ＆ビデオ 360 内で何を実装する必要がありますか。
- ダイナミック ルールを適用するデータドリブン クリエイティブは、ディスプレイ＆ビデオ 360 でどのような目的で使用しますか。
- あなたは、商品の発売に備えてディスプレイ＆ビデオ 360 で作業しています。その一環として、ウェブサイトに購入可能なスペースを持っている、適切な業種のパブリッシャーを見つけたいと考えています。該当するパブリッシャーはどこで見つけることができますか。
- あなたは、ディスプレイ＆ビデオ 360 のエクスチェンジで、広告枠の固定価格のファーストプライス オークションに参加したいと考えています。あなたは入札額 10 ドルで最高額入札者となりました。あなたはこれらのインプレッションにいくら支払うことになりますか。
- あなたはディスプレイ＆ビデオ 360 の広告枠のセカンドプライス オークションに参加し、入札額 10 ドルで最高額入札者となりました。2 番目に高い金額の入札者の入札額は 6 ドルでした。オークションの落札者であるあなたは、これらのインプレッションにいくら支払うことになりますか。
- あなたの会社が、新作の瞑想アプリをリリースしようとしています。会社は、特定のメディアと直接連携して、パブリッシャーのサイトの健康関連セクションで一定数のインプレッションを獲得したいと考えています。ディスプレイ＆ビデオ 360 のどのタイプの取引を使用すればよいですか。
- 国内外に店舗を展開するレストラン チェーンが、新しいプロモーション キャンペーンに、エンゲージメントを促すクリエイティブ フォーマットを使用したいと考えています。あなたは、クリエイティブをディスプレイ＆ビデオ 360 に直接アップロードできるテンプレートを備えた Google ツールを活用する必要があります。次のどのツールを使用すればよいですか。
- あなたはディスプレイ＆ビデオ 360 モバイルウェブ キャンペーンの広告申込情報を作成し、誤ってモバイルアプリ内をターゲットに設定してしまいました。広告掲載オーダーレベルでモバイルアプリ内ターゲティングを削除しましたが、キャンペーンで引き続きモバイルアプリ内がターゲットとなっています。何が問題でしょうか。
- あなたは健康食品店のディスプレイ＆ビデオ 360 入札戦略に取り組んでいます。同店は、購入金額が特に多く、かつトランザクションの広告費用対効果がトップクラスの買い物客向けにキャンペーンを改善したいと考えています。どのような戦略をとればよいですか。
- あなたはディスプレイ＆ビデオ 360 キャンペーンを担当しており、複数の広告申込情報の終了日を変更したいと考えています。そこで、構造化データファイル（SDF）を使用して一括編集を行うことにしました。最初に実行すべきステップは次のうちどれですか。
- ディスプレイ＆ビデオ 360 内で、特定のオーディエンスにリーチしたい場合、YouTube コネクテッド テレビ（CTV）キャンペーンでどのタイプのオーディエンスを使用できますか。
- 広告主がプライベート オークションに参加することになりました。その広告主の入札が最高額でなかった場合はどうなりますか。
- あなたは、キャンペーンの指標に関するレポートを作成しています。広告が現在受け取っているモバイルビュー数に関する情報は、ディスプレイ＆ビデオ 360 内のどこにありますか。
- あなたは、18～34 歳の大人を対象とした新しいテレビ番組の今後のキャンペーンをプランニングしています。あなたは、そのユーザー層に対するキャンペーンの露出度を把握したいと考えています。このような指標を確認するために使用できるディスプレイ＆ビデオ 360 の機能は、次のうちどれですか。
- あなたの会社は、新しいビデオゲーム モジュールをいくつか発売する予定で、コンソールごとに個別のディスプレイ広告を作成しています。経営陣は、購入につながる確率が最も高い広告を、パフォーマンスの低い広告よりも頻繁に表示したいと考えています。この目標を達成するには、どのタイプのディスプレイ＆ビデオ 360 クリエイティブ最適化を使用すればよいですか。
- ディスプレイ＆ビデオ 360 のモバイルアプリ内インベントリとモバイルウェブ インベントリついて正しく説明している文は、次のうちどれですか。
- オーディオ広告キャンペーンで問題が発生したため、同僚からトラブルシューティングを依頼されました。ディスプレイ＆ビデオ 360 内でこの問題の原因として考えられるのは、次のうちどれですか。
- 最適化されたターゲティングでは何が出来るかと同僚に尋ねられたら、どのように説明しますか。
- あなたは、複数のパブリッシャーとのプログラマティック保証型取引でフリークエンシーを管理したいと考えています。これは、ディスプレイ＆ビデオ 360 アカウント設定のどのレベルで設定すればよいですか。
- クライアントが最近、自転車の新商品を発売し、ステップスルー モデルに特化した広告を作成しました。このタイプの自転車を購入しようとしている人々に広告を表示するには、次のどのタイプのオーディエンスを使用すればよいですか。
- 1 種類のコンバージョンに基づいてディスプレイ＆ビデオ 360 キャンペーンの入札単価を最適化するには、次のどの入札戦略を選択すればよいですか。
- あなたは、主要なスポーツ ブランドとのプログラマティック保証型取引を開始しました。本日からキャンペーンを実施する予定でしたが、ディスプレイ＆ビデオ 360 では、インプレッションが発生せず、費用も報告されていません。取引の [トラブルシューティング] で最初にすべきことは何ですか。
- あなたは、ディスプレイ＆ビデオ 360 のエクスチェンジで、広告枠の固定価格のファーストプライス オークションに参加したいと考えています。あなたは入札額 10 ドルで最高額入札者となりました。あなたはこれらのインプレッションにいくら支払うことになりますか。
- ディスプレイ＆ビデオ 360 の [インテリジェンス] パネルは、次のどのユースケースで役立ちますか。
- あなたは、クライアントの商品である矯正下着のキャンペーンを実施しています。このキャンペーンには、キャンペーン レベルでフリークエンシー管理を行うプログラマティック保証型取引が多数含まれています。あなたは、ディスプレイ＆ビデオ 360 で取引をモニターしているときに、最近これらの取引の 1 つに 10,000 件の入札リクエストがあったことに気づきました。これはキャンペーンにどのような影響をもたらしますか。
- パブリッシャーがサイトのデザインを反映するように広告クリエイティブを設定する必要があるディスプレイ＆ビデオ 360 広告フォーマットは、次のうちどれですか。
- パブリッシャーがサイトのデザインを反映するように広告クリエイティブを設定する必要があるディスプレイ＆ビデオ 360 広告フォーマットは、次のうちどれですか。
- 全国展開する自動車ディーラーが、全国ネットのラジオ局のホームページで年末のセールを宣伝するために追加料金を支払う用意があります。さらに、独自の裁量で取引を停止できるオプションを望んでいます。どのタイプのディスプレイ＆ビデオ 360 取引を交わせばよいですか。
- ディスプレイ＆ビデオ 360 でのブロックリストとデリケートなカテゴリの違いは何ですか。
- ディスプレイ＆ビデオ 360 での広告在庫パッケージの使用例として適しているものは、次のうちどれですか。
- あなたは、YouTube 以外のコネクテッド テレビ（CTV）キャンペーンを設定しており、正しく設定したいと考えています。キャンペーンを適切な方法で実施するには、特定のディスプレイ＆ビデオ 360 キャンペーン設定を変更する必要があります。どうすればよいですか。
- あなたは、ディスプレイ＆ビデオ 360 でコネクテッド テレビ（CTV）のキャンペーンを分析するときに、エンゲージしているユーザーの総人数を確認したいと考えています。どのレポートを使用しますか。
- クライアントが、ディスプレイ＆ビデオ 360 で Floodlight タグを使用して、自社の広告の 1 つをクリックした後で自社サイトにアクセスした人の数を報告したいと考えています。どのタグを使用すべきですか。
- ディスプレイ＆ビデオ 360 でクリエイティブの一括アップロードを実行するにはどうすればよいですか。
- ディスプレイ＆ビデオ 360 でアトリビューション モデルをカスタマイズするためのオプションを正確に要約している文は次のうちどれですか。
- ディスプレイ＆ビデオ 360 のキャンペーンで、モバイルアプリ内インベントリによく使用されるクリエイティブ サイズは、次のうちどれですか。
- 全国展開しているギフトショップ チェーンが、ディスプレイ＆ビデオ 360 で、ホリデー シーズンの買い物客を対象としたキャンペーンの特定のオーディエンスを作成しました。同チェーンは、このオーディエンスに対し月に 3 回以上広告を表示させたくないと考えています。フリークエンシー管理をどこで設定すればよいですか。
- ディスプレイ＆ビデオ 360 を使用することでメリットを得られるユーザーは、次のうちどれですか。
- あなたが勤めるスニーカーの会社は、4 か国のスポーツ イベントに資金を提供しており、各国固有の広告を配信して適切な地域で表示したいと考えています。各国の広告クリエイティブが適切に表示されるディスプレイ＆ビデオ 360 広告フォーマットは次のうちどれですか。
- ダイナミック ルールを適用するデータドリブン クリエイティブは、ディスプレイ＆ビデオ 360 のどのような状況で使用すればよいですか。
- スニーカーの会社が、既存の商品と新デザインのランニング シューズを中心に展開する、ホリデー シーズン向けの新キャンペーンを開始する準備をしています。同社は、既存の 3D シューズモデルを使用する没入型 3D フォーマットを作成して、消費者のエンゲージメントを向上させたいと考えています。どのディスプレイ＆ビデオ 360 広告フォーマットを使用すればよいですか。
- マーケティング担当者が Google オーディエンスを使って新しいスパパッケージを宣伝し、かつターゲティングによってパフォーマンスが制限されることがないようにしたいと考えています。適切なオーディエンスにリーチするには、ディスプレイ＆ビデオ 360 で何を実装すればよいですか。
- あなたは、新作ジュエリーの発売に備えて、ウェブサイトに広告用のスペースを持っている、関連性の高いパブリッシャーを見つける必要があります。これに必要な機能は、ディスプレイ＆ビデオ 360 のどこにありますか。
- 同僚が、大規模なキャンペーンの詳細を更新する必要があり、その変更を加えるために構造化データファイル（SDF）を使用したいと考えています。あなたは、ディスプレイ＆ビデオ 360 にすべてをアップロードする前に、ファイルを再確認するように求められています。再確認したところ、エラーが見つかりました。このエラーの原因として考えられる設定は、次のうちどれですか。
- あなたは、コネクテッド テレビ（CTV）キャンペーンを設定する際、セキュリティに不安を感じています。ブランドの保護に役立つディスプレイ＆ビデオ 360 ツールは次のうちどれですか。
- ディスプレイ＆ビデオ 360 でエクスチェンジが取引の同期と統合されている場合、取引の交渉は誰が開始すればよいですか。
- あなたは、先週開始したプログラマティック保証型取引のインプレッションをディスプレイ＆ビデオ 360 で確認していて、思ったほど掲載されていないことに気づきました。その原因を特定するために、まずは何をすればよいですか。
- ディスプレイ＆ビデオ 360 でクリエイティブを一括アップロードする方法を広告主にアドバイスする場合、次のどの方法を伝えればよいですか。
- 広告主の入札がプライベート オークションで最高額でなかった場合はどうなりますか。
- お客様がオーガニック ウェルネス ブランドでアレルゲンフリー洗剤の発売を予定しており、コネクテッド テレビ（CTV）キャンペーンのパラメータとコンテンツを絞り込んで広告を表示したいと考えています。このお客様のブランドを保護するために利用できるディスプレイ＆ビデオ 360 ツールは次のうちどれですか。
- あなたの会社が実施するスポーツ用品キャンペーンには、キャンペーン レベルでフリークエンシーが管理されるプログラマティック保証型取引がいくつか含まれています。あなたは、ディスプレイ＆ビデオ 360 でキャンペーンを確認しているときに、2 つの取引に 10,000 件の入札リクエストがあったことに気づきました。これはキャンペーンにどのような影響をもたらしますか。
- クライアントが、あるデパート向けに新しいオーディオ広告を作成し、その広告をサポートするためのプログラマティック保証型取引を最近開始しました。キャンペーン終了後、クライアントはディスプレイ＆ビデオ 360 でブランドリフト調査を確認しましたが、目立った成果は見られませんでした。それはなぜでしょうか。
- あなたの会社は来月、新しいレストランをオープンする予定で、そのグランド オープンを宣伝するための 30 秒の動画を数本制作しています。会社は、視聴者が最後まで視聴した頻度が最も高かった広告を特定して、その広告を優先的に表示したいと考えています。この目標を達成するには、ディスプレイ＆ビデオ 360 内で動画クリエイティブのどのタイプの最適化を使用すればよいですか。
- あなたは、スポーツの広告枠のセカンドプライス オークションに参加しています。あなたは最高額入札者であり、入札額は 5.00 ドルでした。2 番目に高い金額の入札者の入札額は 4.00 ドルでした。オークションの落札者であるあなたは、これらのインプレッションにいくら支払うことになりますか。
- 清涼飲料の会社が、ホリデーシーズンに向けて新しいフレーバーをいくつか展開する予定で、各フレーバーの個別のディスプレイ広告を作成しています。同社は、購入につながる確率が最も高い広告を、パフォーマンスの低い広告よりも頻繁に表示したいと考えています。また、ディスプレイ＆ビデオ 360 でクリエイティブ最適化を使用したいと考えていますが、どのタイプが効果的かわかりません。どのタイプをすすめればよいですか。
- あなたはディスプレイ＆ビデオ 360 で非保証型取引に取り組んでおり、最小価格より 20% 高い入札額を同僚からすすめられています。これはどのような状況で検討すればよいですか。
- あなたは、ペット用品の会社で働いており、タブレットで広告を見たお客様のうち、ノートパソコンからペット用品を購入したのは何人かを測定する必要があります。次のどのタイプの測定値を使用すればよいですか。
- ビデオゲーム販売会社のお客様が、YouTube コネクテッド テレビ（CTV）のキャンペーンを実施して、特定のオーディエンスにリーチするためにディスプレイ＆ビデオ 360 でどのタイプのオーディエンスを使用すればよいかを知りたいと考えています。どのように伝えますか。
- クライアントが、新作のミュージカルを宣伝するために、いくつかのネイティブ動画広告を作成しました。このキャンペーンでは、ディスプレイ＆ビデオ 360 のどのタイプの広告申込情報を使用すればよいですか。
- 新しい同僚が、ディスプレイ＆ビデオ 360 でアトリビューション モデルをカスタマイズするためのオプションを詳しく知りたいと考えています。これらのオプションを正確に要約している文は次のうちどれですか。
- ジュエリー デザイナーのクライアントとのやり取りから、このクライアントがディスプレイ＆ビデオ 360 ウェブ キャンペーンの広告申込情報を作成し、誤ってモバイルアプリ内をターゲットに設定したたことがわかりました。広告掲載オーダーレベルでモバイルアプリ内ターゲティングを削除した後も、キャンペーンで引き続きモバイルアプリ内がターゲットとなっています。それはなぜですか。
- お客様が、次の四半期のスペシャルティ紅茶発売キャンペーンの際に最適化されたターゲティングを使用したいと考えています。最適化されたターゲティングの説明として正しいのはどれでしょうか。
- あなたは新しいディスプレイ＆ビデオ 360 キャンペーンに取り組んでいるときに、1 種類のコンバージョンに基づいて入札単価を最適化することにしました。次のどの入札戦略を使用すればよいですか。
- あなたは新しい同僚に対し、YouTube 以外のコネクテッド テレビ（CTV）キャンペーンの設定方法についてのトレーニングを行っています。キャンペーンを適切な方法で実施するには、ディスプレイ＆ビデオ 360 で特定のキャンペーン設定を変更する必要がありますが、同僚はどの設定を変更すればよいか思い出せません。キャンペーンを適切な方法で実施するには、何を行えばよいですか。
- あるリゾートが、複数のオンライン旅行代理店のホームページに広告を掲載するために割増料金を支払うことを考えていますが、発売日前後に最適な気象条件が整わなかった場合に取引を中止できる柔軟性を確保することを望んでいます。この要件を満たすのは、次のどのタイプのディスプレイ＆ビデオ 360 取引ですか。
- 家具メーカーが、最新のアウトドア家具コレクションを展開する、サマーシーズン向けの新キャンペーンを開始する準備をしています。同社は、既存の 3D 家具モデルを使用する没入型 3D フォーマットを作成して、売り上げを伸ばしたいと考えています。どの広告フォーマットを使用すればよいですか。
- あなたの会社は、ブランドのガイドラインと一致するように、すべての商品にユニバーサル ブランド コントロールを設定したいと考えています。ディスプレイ＆ビデオ 360 アカウント設定の階層で最高レベルとして選択すべきなのは、次のうちどれですか。
- ディスプレイ＆ビデオ 360 のモバイルアプリ内インベントリとモバイルウェブ インベントリに関する記述として正しいものは、次のうちどれですか。
- あなたの会社は、スポーツウェアのマーケティング戦略を実施しています。このキャンペーンには、キャンペーン レベルでフリークエンシーが管理されるプログラマティック保証型取引がいくつか含まれています。あなたはディスプレイ＆ビデオ 360 で、取引の 1 つに 10,000 件の入札リクエストがあったことに気づきました。これはキャンペーンにどのような効果をもたらしますか。
- 同僚が、トップクラスのプレミアム パブリッシャーをターゲットにした YouTube 以外のコネクテッド テレビ（CTV）キャンペーンを初めて担当しており、キャンペーンを正しく設定したいと考えています。キャンペーンを適切な方法で実施するために変更する必要のある ディスプレイ＆ビデオ 360 キャンペーン設定はどれですか。
- 複数のパブリッシャーとのプログラマティック保証型取引でフリークエンシーを管理する場合、これはディスプレイ＆ビデオ 360 アカウント設定のどのレベルで設定すればよいですか。
- あなたは、ディスプレイ＆ビデオ 360 内でコネクテッド テレビ（CTV）のキャンペーンを分析するときに、エンゲージしているユーザーの総人数を確認したいと考えています。どのレポートを使用すべきでしょうか。
- あなたは自動車メーカーで働いており、モバイル デバイスで広告を見たユーザーのうち、デスクトップ パソコンで自動車を購入したのは何人かを知りたいと考えています。次のどのタイプのディスプレイ＆ビデオ 360 測定値を確認すればよいですか。
- 全国展開しているブライダル チェーンが、ディスプレイ＆ビデオ 360 で特定のオーディエンスを作成しました。このオーディエンスは、ウェディング プランナー向けにカスタマイズされたキャンペーンで使用されます。同チェーンは、このオーディエンスに対し月に 3 回以上広告を表示させたくないと考えています。フリークエンシー管理はどこで設定すればよいですか。
- ディスプレイ＆ビデオ 360 のモバイルアプリ内インベントリによく使用されるクリエイティブ サイズは次のうちどれですか。
- あなたは、新作のパーカー コレクションを発売する衣料品ブランドを担当しています。あなたは、ウェブサイトに購入可能なスペースを持っているウィンター スポーツ パブリッシャーを確認したいと考えています。この情報を見つけるには、ディスプレイ＆ビデオ 360 のどのモジュールを使用すればよいですか。
- マーケティング担当者は、ディスプレイ＆ビデオ 360 のどのシナリオで広告在庫パッケージを使用すればよいですか。
- 社内のマーケティング チームが、新商品の発売に向けてオーディオ キャンペーンを最近作成しましたが、そのキャンペーンで問題が発生しています。あなたは、その問題の原因特定を手伝ってもらいたいと頼まれました。 ディスプレイ＆ビデオ 360 内でこの問題の原因として考えられるのは、次のうちどれですか。
- パブリッシャーがサイトのデザインを反映するように広告クリエイティブを設定する必要があるディスプレイ＆ビデオ 360 フォーマットは、次のうちどれですか。
- 自動車メーカーが、5 つの都市で開催されるモーターショーの後援企業として、各都市固有の広告を使用したいと考えています。あなたは、各場所の広告クリエイティブが正しい都市で表示される広告フォーマットを選ぶ必要があります。どのディスプレイ＆ビデオ 360 広告フォーマットを使用すればよいですか。
- ダイナミック ルールを適用するデータドリブン クリエイティブは、ディスプレイ＆ビデオ 360 内でどのようなときに使用すればよいですか。
- ディスプレイ＆ビデオ 360 のモバイルアプリ内インベントリとモバイルウェブ インベントリついて正しく説明している文は、次のうちどれですか。
- 非保証型取引の場合に、ディスプレイ＆ビデオ 360 で最小価格より 20% 高い入札額が推奨されるのはどのようなときですか。
- 非保証型取引の場合に、ディスプレイ＆ビデオ 360 で最小価格より 20% 高い入札額が推奨されるのはどのようなときですか。
- ディスプレイ＆ビデオ 360 では [インテリジェンス] パネルをどのような目的で使用しますか。
- 処方箋の要らないボディケア ブランドの世界的なお客様が、エクスチェンジが取引の同期と統合されている場合のディスプレイ＆ビデオ 360 取引の交渉を開始したいと考えています。この交渉は誰が開始すべきですか。
- サマーシーズンの新作フレグランスを宣伝するために、いくつかのネイティブ動画広告を使おうとしています。このキャンペーンでは、ディスプレイ＆ビデオ 360 のどのタイプの広告申込情報を作成する必要がありますか。
- アクセサリー小売業者のお客様は、20% の収益増加という年間ビジネス目標に対する消費者の行動の影響を知りたいと考えています。この情報を得るには、ディスプレイ＆ビデオ 360 内で何を設定すべきでしょうか。
- あなたは先週、新しいキャンペーンを開始し、広告でこれまでに獲得したモバイルビュー数を確認したいと考えています。この情報を収集するには、ディスプレイ＆ビデオ 360 のどのモジュールを使用すればよいですか。
- あなたはマーケティング担当者として、ディスプレイ＆ビデオ 360 でユニバーサル ブランド コントロールを設定して、会社のブランド ガイドラインにすべてを準拠させる必要があります。アカウント階層で最高レベルとして次のうちどれを選択しますか。
- クライアントが新作スノーボードを発売しようとしています。同社は Google オーディエンスを利用して商品を宣伝し、かつターゲティングによってパフォーマンスが制限されることがないようにしたいと考えています。このクライアントが適切なオーディエンスにリーチするには、ディスプレイ＆ビデオ 360 内で何を使用する必要がありますか。
- ある会社が、13～26 歳のティーンエイジャーと大人を対象とした、新しいゲーミング コンピュータのキャンペーンを企画しています。同社は、そのユーザー層に対するキャンペーンの露出度を把握するために、ディスプレイ＆ビデオ 360 の機能を使用して指標を確認したいと考えています。どの機能を利用すればよいですか。
- 不動産業者のお客様が広告キャンペーンを開始したばかりで、インプレッション レベルをすばやく確認したいと考えています。ディスプレイ＆ビデオ 360 でどのタイプのレポートを実行すれば、このデータをすぐに確認できますか。
- あなたは、ディスプレイ＆ビデオ 360 のエクスチェンジで、広告枠の固定価格のファーストプライス オークションに入札しています。あなたはこれらのインプレッションに 25 ドルで入札し、最高額入札者となりました。あなたはいくら支払うことになりますか。
- 広告在庫パッケージを使用するのが効果的なディスプレイ＆ビデオ 360 のシナリオは次のうちどれですか。
- 同僚が、クライアントの新しいオーディオ広告のプログラマティック保証型取引についてブランドリフト調査（BLS）を実施したいと考えています。ディスプレイ＆ビデオ 360 で BLS を実施したとき、同僚はこの取引において目立つ成果を確認できませんでした。考えられる原因は何ですか？
- あなたは、来週末に全国でオープンするベーカリー チェーンのキャンペーンを展開しようとしています。同チェーンは、さまざまなローカル ニュース ステーションのホームページに広告を掲載するために追加料金を支払っても構わないと考えていますが、オープン初日に雨天だった場合は掲載を中止できる柔軟性を確保することを望んでいます。このパブリッシャーとは、どのタイプのディスプレイ＆ビデオ 360 取引を交わせばよいですか。
- ある出版社が、著名な作家の最新の小説を発売する予定で、その本を宣伝するための 30 秒の動画を 4 本制作しています。あなたは、視聴者が最後まで視聴した頻度が最も高かった広告を特定するように依頼されました。その広告を優先的に表示するには、どのタイプの動画クリエイティブ最適化をディスプレイ＆ビデオ 360 で使用すればよいですか。
- 同僚がディスプレイ＆ビデオ 360 のエクスチェンジで、広告枠の固定金額のファーストプライス オークションに参加し、15 ドルを入札して最高額入札者となりました。同僚はこれらのインプレッションにいくら支払うことになりますか。
- あなたは、ディスプレイ＆ビデオ 360 のエクスチェンジで、広告枠の固定価格のファーストプライス オークションに入札しています。あなたはこれらのインプレッションに 25 ドルで入札し、最高額入札者となりました。あなたはいくら支払うことになりますか。
- ディスプレイ＆ビデオ 360 のユーザーは何ができますか。
- あるクライアントが、合成皮革製バンドが交換可能な高級腕時計の新商品のプロモーションを実施しようとしており、そのスタイルの腕時計に興味がある購入者に広告のターゲットを絞りたいと考えています。この目標を達成するには、ディスプレイ＆ビデオ 360 でどのタイプのオーディエンスを使用する必要がありますか。
- あなたは、ユーザーが広告を見たり操作したりしてから自社サイトにアクセスした回数を報告する必要があります。ディスプレイ＆ビデオ 360 でどの Floodlight タグを使用すればよいですか。
- ある大手衣料品会社とのプログラマティック保証型取引のキャンペーンは本日開始予定でしたが、ディスプレイ＆ビデオ 360 ではインプレッションが発生せず、費用も報告されていません。この問題を特定するには、取引の [トラブルシューティング] で最初にどのステップを実行すればよいですか。
- ディスプレイ＆ビデオ 360 のキャンペーンのインプレッション レベルをすばやく確認するには、どのタイプのレポートを作成すればよいでしょうか。
- あなたは、グローバルに展開する繊維メーカーの新キャンペーンの準備をしており、エンゲージメントを促すクリエイティブ フォーマットを使おうとしています。クリエイティブをディスプレイ＆ビデオ 360 に直接アップロードできるテンプレートを備えたツールが必要です。この要件を満たす Google ツールは次のうちどれですか。
- あるデパートが、購入金額が特に多く、かつトランザクションの広告費用対効果がトップクラスの買い物客に向けてディスプレイ＆ビデオ 360 キャンペーンを強化したいと考えています。次のどの入札戦略を使用すればよいですか。
- あなたは、クライアントのために実施する YouTube コネクテッド テレビ（CTV）キャンペーンで、特定のオーディエンスにリーチする必要があります。ディスプレイ＆ビデオ 360 内で、どのタイプのオーディエンスを使用できますか。
- あなたは、アウトドア用品の一流小売業者であるクライアントを担当しています。このクライアントは、新しいディスプレイ＆ビデオ 360 キャンペーンに際し、特定のメディアと直接連携し、パブリッシャーのサイトのアウトドア アドベンチャー セクションで固定数のインプレッションを確実に達成したいと考えています。どのタイプの取引を使用すべきですか。

ディスプレイ＆ビデオ 360 認定資格試験の回答

Display and Video 360 Sertifikası sınavi cevapları – Turkish

23 April, 2024 Por Vicen Martínez Arias

Display and Video 360 Sertifikası sınavi cevapları

Questions:

Müşteriniz, sahibi olduğu alışveriş merkezinin tanıtımı için yeni işitsel reklamlar hazırladı. Siz de bu reklamları desteklemek için yaptığınız Programatik Garantili anlaşmayı kısa süre önce başlattınız. Kampanya sona erdikten sonra müşteriniz, gerçekleştirdiği Brand Lift Çalışması’nın sonuçlarını Display & Video 360’ta incelediğinde kayda değer bir sonuç göremiyor. Bunun nedeni ne olabilir?
Geçtiğimiz hafta yeni bir kampanya yayınladınız ve reklamınızın mobil cihazlarda şu ana kadar kaç kez görüntülendiğini öğrenmek istiyorsunuz. Bu bilgiye ulaşmak için hangi Display & Video 360 modülünü kullanırsınız?
Bir reklamveren, özel açık artırmaya katılıyor. En yüksek teklifi verememesi durumunda ne olur?
Şirketiniz, markalama kurallarınızla tutarlı bir şekilde tüm ürünler için geçerli olacak marka kontrolleri oluşturmak istiyor. Display & Video 360 hesap ayarları hiyerarşisinde, seçmeniz gereken en üst düzey hangisidir?
İş arkadaşınız, bir işitsel reklam kampanyasında sorun yaşıyor ve bu konuda sizden yardım istiyor. Display & Video 360’ta, sorunun nedeni aşağıdakilerden hangisi olabilir?
Geçtiğimiz hafta başlattığınız Display & Video 360’taki Programatik Garantili anlaşmanın gösterimlerini incelerken anlaşmada gereğinden az yayın yapıldığını fark ediyorsunuz. Bu sorunun nedenini belirlemek için öncelikle ne yapmalısınız?
Müşteriniz, yeni bisiklet serisini kısa süre önce piyasaya sundu ve alçak kadro modeli için özel bir reklam hazırladı. Reklamın, bu bisiklet modelini satın almak isteyen kullanıcılara gösterilmesi için hangi kitle türünü kullanmalısınız?
Envanter paketlerini hangi Display & Video 360 senaryosunda kullanmak mantıklıdır?
Organik sağlıklı yaşam ürünleri üreten müşteriniz, alerjen içermeyen bir deterjanı piyasaya sunuyor. Şirket, bağlı TV (CTV) kampanyasındaki reklamlarının son derece spesifik parametreler ve içerikler dahilinde gösterildiğinden emin olmak istiyor. Müşteriniz, markasını koruyabilmek için hangi Display & Video 360 araçlarını kullanabilir?
Şirketiniz, önümüzdeki ay yeni bir restoran açıyor ve açılışın tanıtımı için her biri 30 saniye uzunluğunda olan videolar hazırladı. Sonuna kadar izlenme oranının hangi izleyicilerde daha yüksek olduğunu belirleyip ilgili reklamın gösterimine öncelik vermek istiyor. Bu hedefe ulaşmak için Display & Video 360’ta hangi video reklam öğesi optimizasyon türünü kullanmalısınız?
Bir çiçekçi dükkânı, Display & Video 360’ta oluşturduğu özel bir kitle olan parti organizatörlerine yönelik bir kampanya yürütüyor. İşletme, bu kitlenin reklamı ayda en fazla iki kez görmesini istiyor. Sıklık yönetimini nereden ayarlamaları gerekir?
Beş farklı şehirde otomobil fuarı sponsoru olan bir araba üreticisi, şehirlere göre özelleştirilmiş reklamlar kullanmak istiyor. Şehirlerle ilişkilendirdiğiniz reklam öğelerinin doğru şehirlerde görüntülenmesini sağlayacak bir reklam biçimi seçmeniz gerekiyor. Hangi Display & Video 360 reklam biçimini kullanabilirsiniz?
Çalıştığınız dış giyim şirketi, kısa süre önce Programatik Garantili anlaşma yaptı. Kampanyanın bu sabah yayınlanması gerekiyordu ancak Display & Video 360’ta kampanyayı takip ederken henüz gösterim yapılmadığını ve harcama kaydedilmediğini gördünüz. Sorunun ne olduğunu öğrenmek için Anlaşma Sorun Gidericisi’ni kullanmaya karar verdiniz. Bunun için ilk olarak ne yapmanız gerekir?
Display & Video 360’taki garanti edilmeyen anlaşmalar için ne zaman taban fiyatın %20 üzerinde teklif verilmesi önerilir?
Yeni iş arkadaşınız, Display & Video 360’taki ilişkilendirme modellerini özelleştirme seçenekleri hakkında daha fazla bilgi edinmek istiyor. Bu seçenekleri iş arkadaşınıza doğru şekilde nasıl açıklarsınız?
Yayıncıların, reklam öğelerini sitelerinin görünüm ve stiline uygun şekilde yapılandırmalarını gerektiren Display & Video 360 biçimi aşağıdakilerden hangisidir?
Bir pazarlamacı, yakında piyasaya sunulacak bir ürünün tanıtımı için birden fazla doğal video reklam oluşturdu. Bu durumda Display & Video 360’taki satır öğelerinden hangisi kullanılmalıdır?
Şirketiniz, yeni bir araba modeli için kampanya başlatıyor. Şirketin mevcut 3D araba modellerini kullanan etkileyici bir 3D biçim oluşturmak istiyorlar. Hangi Display & Video 360 reklam biçimini kullanmalısınız?
Display & Video 360’ta envanter için girdiğiniz ikinci fiyat açık artırmasında, 12 TL ile en yüksek teklifi verdiniz. En yüksek ikinci teklif ise 8 TL. Bu gösterimler için ne kadar ödeme yaparsınız?
Yeni bir Display & Video 360 kampanyası üzerinde çalışıyor ve planınızı tek bir dönüşüm türüne göre optimize etmek istiyorsunuz. Hangi stratejiyi kullanmalısınız?
Video oyunları geliştiren müşteriniz, bir YouTube bağlı TV (CTV) kampanyası yürütüyor ve belirli kitlelere erişmek için Display & Video 360’ta kullanması gereken kitle türlerini öğrenmek istiyor. Müşterinize ne söylemelisiniz?
Bir giyim şirketi, şirketin reklamını ilk kez mobil uygulamada görüp daha sonra kendi tabletlerini kullanarak giysi satın alan kullanıcıların sayısını öğrenmek istiyor. Bu bilgiye ulaşmak için aşağıdaki Display & Video 360 ölçüm türlerinden hangilerini incelemeniz gerekir?
Müşteriniz, piyasaya sunacağı akıllı buzdolabı serisinin tanıtımı için belirli bir medya kuruluşuyla çalışmayı planlıyor. Aynı zamanda, yayıncının sitesindeki mutfak gereçleri bölümünde sabit sayıda gösterim elde etmek istiyor. Müşterinizin talebine uygun Display & Video 360 anlaşma türü hangisidir?
Müşterinizin şekillendirici korse ürünleri için bir kampanya yürütüyorsunuz. Bu kampanyada, kampanya düzeyinde sıklık yönetimi yapılan birçok Programatik Garantili anlaşma bulunuyor. Display & Video 360’ta anlaşmalarınızı izlerken anlaşmalardan birinin kısa süre önce 10.000 teklif isteğini aştığını fark ediyorsunuz. Bu durum, kampanyanızı nasıl etkileyebilir?
Display & Video 360 kampanyanızdaki birden fazla satır öğesinde bitiş tarihini değiştirmek istiyor ve toplu düzenleme için yapılandırılmış veri dosyaları (SDF’ler) kullanmayı planlıyorsunuz. Bunun için ilk olarak ne yapmanız gerekir?
Display & Video 360’taki engellenenler listeleri ile hassas kategoriler arasındaki fark nedir?
İş arkadaşınız, müşterisinin mobil web kampanyası için Display & Video 360’ta bir satır öğesi oluşturdu ve yanlışlıkla mobil uygulama içi envanteri hedefledi. Sonrasında mobil uygulama içi envanter hedeflemesini kampanya siparişi düzeyinde kaldırmasına rağmen kampanyanın hedeflemesi değişmedi. Bunun nedeni nedir?
Bir tatil köyü, reklamının ekstra ücret karşılığında birden fazla online seyahat acentesinin ana sayfasında gösterilmesini istiyor. Bununla birlikte, kampanyanın başlayacağı gün yaklaştığında hava koşulları uygun olmazsa anlaşmayı iptal etme esnekliğinden de yararlanmak istiyorlar. Bu tatil köyünün koşullarını karşılayan Display & Video 360 anlaşma türleri aşağıdaki seçeneklerden hangisinde belirtilmiştir?
Bir ürün lansmanının hazırlıkları için Display & Video 360’ta çalışıyorsunuz. Uygun işletme türleri için, web sitelerinde satın alınabilecek alanı olan yayıncılar bulmak istiyorsunuz. Bu yayıncıları hangi modülde bulabilirsiniz?
Display & Video 360’ın Intelligence paneli, aşağıdaki kullanım alanlarından hangisi için faydalıdır?
İş arkadaşınız, hedef kitlesi 18-64 yaş arası yetişkinler olan yeni bir roman için ileride yayınlanacak bir kampanya hazırlıyor. Söz konusu demografik grubun kampanyayla karşılaşma verilerini öğrenmek için de Display & Video 360’ın özelliklerinden birini kullanmak istiyor. Bu metrikleri öğrenmek için iş arkadaşınızın ne yapması gerekir?
Müşteriniz, önümüzdeki üç aylık dönem içinde başlatacağı özel aromalı çay kampanyası için optimize hedeflemeyi kullanmak istiyor. Optimize hedeflemeyi aşağıdaki seçeneklerden hangisi tanımlar?
Display & Video 360’ta bir kampanyanın gösterim düzeylerini hızlıca kontrol etmek için hangi türde rapor oluşturmalısınız?
Programatik Garantili anlaşmalarınızda birden fazla yayıncı için sıklık yönetimi gerçekleştirmek istiyorsanız Display & Video 360 hesap ayarlarınızdaki düzeylerden hangisini kullanabilirsiniz?
Display & Video 360’taki bir bağlı TV (CTV) kampanyasında, etkileşimde bulunan kullanıcıların toplam sayısını gösteren rapor aşağıdakilerden hangisidir?
Üzerinde çalıştığınız büyük bir kampanyanın bilgilerini güncellemek için yapılandırılmış veri dosyaları (SDF’ler) kullanmayı planlıyorsunuz. Tüm öğeleri Display & Video 360’a yüklemeye çalışırken bir hata alıyorsunuz. Bu hata büyük ihtimalle hangi ayardan kaynaklanmaktadır?
Display & Video 360, hangi kullanıcılar için avantaj sağlar?
Reklam öğelerini Display & Video 360’a topluca yüklemek isteyen bir reklamverene ne yapmasını önerirsiniz?
Yeni bir çalışanı, YouTube dışında bağlı TV (CTV) kampanyaları oluşturma konusunda eğitiyorsunuz. Kampanyanın düzgün şekilde yürütülebilmesi için Display & Video 360’ta belirli bir ayarın değiştirilmesi gerekiyor ancak iş arkadaşınız bunun hangi ayar olduğunu hatırlamıyor. Kampanyanın gerektiği gibi yürütülebilmesi için iş arkadaşınızın aşağıdaki işlemlerden hangisini yapması gerekir?
Yeni kampanyası için ilgi çekici reklam öğesi biçimleri kullanmak isteyen ulusal bir kafe zinciriyle çalışıyorsunuz. Aşağıdaki Google araçlarından hangilerinde, reklam öğelerinin doğrudan Display & Video 360’a yüklenmesine olanak tanıyan şablonlar bulunur?
Global bir vücut bakım ürünleri markası olan müşteriniz, anlaşma senkronizasyonu ile entegre exchange’ler için Display & Video 360 anlaşma pazarlıklarını başlatmak istiyor. Bunu nasıl yapabilirler?
Display & Video 360’taki mobil uygulama içi ve mobil web envanteriyle ilgili olarak aşağıdaki ifadelerden hangisi doğrudur?
Display & Video 360’ta hangi durumda veriye dayalı reklam öğelerini dinamik kurallarla kullanmanız gereklidir?
Display & Video 360’ta mobil uygulama içi envanter için en sık kullanılan reklam öğesi boyutları hangileridir?
Bir pazarlamacı, yeni spa paketini Google kitleleri aracılığıyla tanıtmak istiyor ancak hedeflemenin performansı kısıtlamasını istemiyor. Doğru kitleye ulaşmak için Display & Video 360’ta hangi hedeflemeyi kullanması gerekir?
Display & Video 360’taki exchange’lerde, envanter için sabit ilk fiyat açık artırmasına girmek istiyorsunuz. 10 TL ile en yüksek teklifi verdiniz. Gösterimler için ne kadar ödeme yaparsınız?
Müşteriniz, yayınlanan reklamlarından birini tıkladıktan sonra sitesini ziyaret eden kullanıcıların sayısını raporlamak için Display & Video 360’ta bir Floodlight etiketi kullanmak istiyor. Hangi etiketi kullanması gerekir?
Çalıştığınız perakende giyim şirketinin Display & Video 360 kampanyasını, en çok para harcayan ve reklam harcamalarından elde edilen gelirin en yüksek olduğu işlemleri yapan müşterilere göre optimize etmek istiyorsunuz. Hangi teklif stratejisini kullanmalısınız?
Perakende aksesuar satışı alanında çalışan müşteriniz, yıllık işletme hedefleri olan %20’lik gelir artışını kendi tüketicilerinin davranışları ile ilişkilendirmek istiyor. Bu bilgiyi almak için müşterinizin Display & Video 360’ta hangi ayarı yapması gerekir?
Bir meşrubat şirketi, tatil sezonu için yeni aroma çeşitlerini piyasaya sunuyor ve bunların her biri için ayrı birer görüntülü reklam hazırlıyor. Şirket, en çok satın alma ile sonuçlanan reklamın, daha düşük performans sergileyen reklamlara göre daha sık gösterilmesini istiyor. Ayrıca, Display & Video 360’ta reklam öğesi optimizasyonu da kullanmak istiyorlar ancak hangi türün uygun olduğu konusunda emin olamıyorlar. Hangi optimizasyon türünü önermelisiniz?
Belirli bir kitleye ulaşmak istiyorsanız Display & Video 360’ta, YouTube bağlı TV (CTV) kampanyası için hangi kitle türlerini kullanabilirsiniz?
Dünya çapında hizmet veren bir tekstil üreticisi için, ilgi çekici reklam öğesi biçimleri kullanarak yeni bir kampanya hazırlıyorsunuz. Reklam öğelerinin doğrudan Display & Video 360’a yüklenmesine olanak tanıyan şablonlara sahip bir araca ihtiyacınız var. Hangi Google araçları bu ihtiyacınızı karşılayabilir?
Display & Video 360’taki mobil uygulama içi envanter ve mobil web envanteri ile ilgili olarak aşağıdaki ifadelerden hangisi doğrudur?
Birlikte çalıştığınız müzik prodüksiyon şirketinin yakında yayınlayacağı albüm için yeni bir işitsel reklam kampanyası oluşturuyorsunuz. Kampanyayla ilgili bir sorunla karşılaştınız ve bu sorunun nedenini belirlemeniz gerekiyor. Display & Video 360’ta sorunun nedeni ne olabilir?
Müşterinizin oldukça ayrıntılı markalama kuralları var. Bu nedenle, tüm ürünlerde geçerli olacak marka kontrolleri oluşturması için müşterinize yardımcı olmanız gerekiyor. Display & Video 360 hesap ayarları hiyerarşisinde, kullanmanız gereken en üst düzey hangisidir?
Display & Video 360’ta aşağıdakilerden hangisi, envanter paketleri için iyi bir kullanım alanıdır?
Bağlı TV (CTV) kampanyası oluşturuyorsunuz ve güvenlikle ilgili endişeleriniz var. Hangi Display & Video 360 araçları markanızı korumanıza yardımcı olabilir?
YouTube dışındaki ilk bağlı TV kampanyası üzerinde çalışan iş arkadaşınız, en üst seviyedeki premium yayıncıları hedefliyor ve bu yüzden kampanyayı kusursuz bir şekilde oluşturmak istiyor. Kampanyanın gerektiği gibi yürütülmesine yardımcı olmak için iş arkadaşınızın Display & Video 360 kampanya ayarlarından hangisini tercih etmesi gerekir?
Müşteriniz, yeni müzikalinin tanıtımı için birçok doğal video reklam hazırladı. Bu kampanya için hangi Display & Video 360 satır öğesi türünü kullanmalısınız?
Display & Video 360, kullanıcılarına hangi olanakları sunar?
İş arkadaşınız, optimize hedeflemenin ne işe yaradığını soruyor. Nasıl anlatırsınız?
İş arkadaşınız, müşterisinin yeni işitsel reklamıyla ilgili Programatik Garantili anlaşmadaki Brand Lift Çalışması’nı (BLS) kontrol etmek istiyor. Display & Video 360’ta BLS gerçekleştirdiğinde, anlaşmayla ilgili kayda değer bir sonuç göremiyor. Bunun nedeni ne olabilir?
Bir pazarlamacı olarak kısa süre önce yeni kampanya yayınladınız ve reklamınızın mobil cihazlarda şu ana kadar kaç kez görüntülendiğini merak ediyorsunuz. İhtiyaç duyduğunuz bilgiyi Display & Video 360’ın hangi modülünde bulabilirsiniz?
Kampanya performansının rutin analizini gerçekleştirmekte olan bir pazarlama yöneticisi, raporun çalıştırılıp dosyanın indirilmesini beklemek yerine verileri anında görmek istiyor. Display & Video 360’ta hangi raporu çalıştırması gerekir?
Display & Video 360’taki engellenenler listeleri ile hassas kategoriler arasındaki fark, aşağıdaki ifadelerden hangisinde açıklanmıştır?
Yeni bir Display & Video 360 kampanyası üzerinde çalışırken teklifleri tek bir dönüşüm türüne göre optimize etmeye karar veriyorsunuz. Hangi teklif stratejisini kullanırsınız?
Display & Video 360’ta envanter için girdiğiniz ikinci fiyat açık artırmasında, 10 TL ile en yüksek teklifi verdiniz. En yüksek ikinci teklif ise 6 TL. Açık artırmanın kazananı olarak, bu gösterimler için ne kadar ödeme yaparsınız?
Müşterinizin yeni belgesel filmi önümüzdeki ay gösterime giriyor. Bu müşteri, her biri 30 saniye uzunluğunda olan üç ayrı tanıtım videosu hazırladı ve sonuna kadar izlenme oranının hangi izleyicilerde daha yüksek olduğunu öğrenmek istiyor. Söz konusu reklamın gösterimine öncelik vermek için Display & Video 360’ta video reklam öğeleriyle ilgili optimizasyon türlerinden hangisini kullanırsınız?
Ulusal bir hediyelik eşya mağazası, Display & Video 360’taki kampanyasında özel bir kitle oluşturdu. Kampanya, resmî tatil dönemlerinde alışveriş yapanları hedefliyor. İşletme, bu kitlenin reklamı ayda en fazla iki kez görmesini istiyor. Sıklık yönetimini nasıl ayarlamanız gerekir?
Yeni video oyununu piyasaya sunan şirketiniz, her konsol platformu için ayrı birer görüntülü reklam hazırlıyor. Yönetim, en çok satın alma ile sonuçlanan reklamın, daha düşük performans sergileyen reklamlara göre daha sık gösterilmesini istiyor. Bu hedefe ulaşmak için Display & Video 360’ta hangi video reklam öğesi optimizasyon türünü kullanmalısınız?
Takı tasarımcısı olan müşterinizin, Display & Video 360 web kampanyasında bir satır öğesi oluşturup yanlışlıkla mobil uygulama içi envanteri hedeflediğini öğrendiniz. Mobil uygulama içi hedeflemeyi kampanya siparişi düzeyinde kaldırmasına rağmen kampanya, mobil uygulama içi envanteri hedeflemeye devam ediyor. Bunun nedeni ne olabilir?
Evcil hayvan ürünleri perakendecisi olarak ülke çapında hizmet veren müşteriniz, yıllık işletme hedefleri olan %20’lik gelir artışını kendi tüketicilerinin davranışları ile ilişkilendirmek istiyor. Bu bilgiye ulaşmak için müşterinizin Display & Video 360’ta hangi ayarı yapması gerekir?
Display & Video 360’taki kampanyalarda, mobil uygulama içi envanter için sıkça kullanılan reklam öğesi boyutları hangileridir?
Bir mobilya üreticisi, kısa süre önce piyasaya sunduğu bahçe mobilyası koleksiyonu için yeni bir yaz kampanyası yayınlıyor. Şirketin mevcut 3D mobilya modellerini kullanan etkileyici bir 3D biçim oluşturarak satışları artırmak istiyorlar. Hangi reklam biçimi kullanılmalı?
Display & Video 360’taki Intelligence panelini aşağıdaki durumlardan hangisinde kullanırsınız?
Yeni bir takı koleksiyonunun lansman hazırlıkları kapsamında, web sitesinde reklamınız için alanı olan uygun bir yayıncı bulmanız gerekiyor. İhtiyaç duyduğunuz bilgiye Display & Video 360’ın hangi bölümünden ulaşabilirsiniz?
Pazarlama müşteriniz, anlaşma senkronizasyonu ile entegre exchange’ler için Display & Video 360 anlaşma pazarlıklarını başlatmaktan kimin sorumlu olduğunu öğrenmek istiyor. Müşterinize ne söylersiniz?
Yeni iş arkadaşınız, üzerinde çalıştığı büyük bir dış giyim kampanyasında bazı bilgileri güncellemek için yapılandırılmış veri dosyaları (SDF’ler) kullanmayı planlıyor. Tüm öğeleri Display & Video 360’a yüklerken hata mesajıyla karşılaştığı için dosyaları sizin de kontrol etmenizi istiyor. İş arkadaşınızın neyi yanlış yapması bu hataya neden olmuş olabilir?
Bir müşteri, yeni snowboard serisini satışa sunmaya hazırlanıyor. Müşteriniz, Google kitlelerini kullanarak reklam yapmak istiyor ancak hedeflemenin performansı kısıtlamasını istemiyor. Display & Video 360’ta doğru kitleye ulaşmak için müşterinizin hangi hedeflemeyi kullanması gerekir?
Display & Video 360’taki bağlı TV (CTV) kampanyanızı analiz ederken, etkileşimde bulunan kullanıcıların toplam sayısını öğrenmek istiyorsunuz. Hangi raporu kullanmanız gerekir?
Sağlıklı beslenme alanında çalışan bir mağazanın Display & Video 360 teklif stratejisi üzerinde çalışıyorsunuz. Mağaza, kampanyasını en çok para harcayan ve reklam harcamalarından elde edilen gelirin en yüksek olduğu işlemleri yapan müşterilere göre iyileştirmek istiyor. Hangi stratejiyi kullanmalısınız?
Reklam öğelerini Display & Video 360’a topluca yükleme işlemini nasıl gerçekleştirebilirsiniz?
Şirketiniz, belirli yiyeceklere odaklı bir yemek işletmesi için geçtiğimiz hafta Display & Video 360’ta Programatik Garantili anlaşma başlattı. Gösterimleri incelerken anlaşmada gereğinden az yayın yapıldığını fark ediyorsunuz. Bu sorunun neden yaşandığını öğrenmek için uygulamanız gereken ilk adım nedir?
Önümüzdeki hafta sonu açılacak ulusal bir pastane zinciri için kampanya başlatıyorsunuz. İşletme, çeşitli yerel haber kanallarının ana sayfalarında reklam yayınlamak için fazladan ücret ödemeye hazır. Ancak, açılış gününde yağmur yağması durumunda anlaşmayı iptal etme esnekliğinden yararlanmak istiyor. Bu işletme, ilgili yayıncıyla ne türden bir Display & Video 360 anlaşması yapmalıdır?
Display & Video 360’ta, anlaşma senkronizasyonu ile entegre exchange’ler için anlaşma pazarlığını kim başlatmalıdır?
Üzerinde çalıştığınız Display & Video 360 kampanyasındaki birden fazla satır öğesinde bitiş tarihini değiştirmek istiyorsunuz. Yapılandırılmış veri dosyaları (SDF’ler) kullanarak toplu düzenleme yapmaya karar veriyorsunuz. İlk adımda ne yapmanız gerekir?
Kullanıcıların, reklamlarınızdan birini gördükten veya reklamlarınızdan biriyle etkileşimde bulunduktan sonra sitenizi ziyaret ettiği durumların sayısını raporlamanız gerekiyor. Display & Video 360’ta hangi Floodlight etiketini kullanmalısınız?
Display & Video 360’taki exchange’lerde, envanter için sabit ilk fiyat açık artırmasında teklif veriyorsunuz. 25 TL ile, gösterimler için en yüksek teklifi verdiniz. Ne kadar ödeme yaparsınız?
Spor envanteri için ikinci fiyat açık artırmasına katılıyorsunuz. 5 TL ile en yüksek teklifi verdiniz. En yüksek ikinci teklif ise 4 TL. Açık artırmanın kazananı olarak, bu gösterimler için ne kadar ödeme yaparsınız?
Bir reklamveren, katıldığı özel açık artırmada en yüksek teklifi veremezse ne olur?
Müşteriniz, doğa sporu ekipmanı satan bir perakendeci. Yeni Display & Video 360 kampanyası için belirli bir medya kuruluşuyla doğrudan çalışarak yayıncının sitesindeki macera sporları bölümünde sabit sayıda gösterim elde etmek istiyor. Müşteriniz hangi anlaşma türünü tercih etmelidir?
Display & Video 360 reklam biçimlerinden hangisinde reklam öğesinin, ilgili sitenin görünüm ve tarzını yansıtacak şekilde bir yayıncı tarafından yapılandırılması gerekir?
Aşağıdaki amaçlardan hangisi, Display & Video 360’ta veriye dayalı reklam öğelerini dinamik kurallarla kullanmanızı gerektirir?
Display & Video 360’taki mobil uygulama içi envanter ve mobil web envanteri söz konusu olduğunda, aşağıdaki ifadelerden hangisi doğrudur?
Display & Video 360’ta, mobil uygulama içi envanter için sıklıkla kullanılan reklam öğesi boyutları hangileridir?
Evcil hayvan maması perakendecisi olan müşteriniz, yeni piyasaya sunduğu köpek maması markası için mamanın özel organik içeriğiyle ilgili bir reklam hazırladı. Reklamın yalnızca söz konusu organik köpek mamasını satın almak isteyecek müşterilere gösterilmesi için hangi Display & Video 360 kitle türünü kullanmalısınız?
Dört farklı ülkede spor etkinliklerini finanse eden bir spor ayakkabı şirketinde çalışıyorsunuz. Şirketiniz, bu ülkelerin her birinde farklı reklam yayınlanmasını ve bunların doğru konumda görüntülenmesini istiyor. Ülkelerle ilişkilendirdiğiniz reklam öğelerinin doğru konumda görüntülenmesi için hangi Display & Video 360 reklam biçimini kullanmalısınız?
Uluslararası bir restoran zinciri, yeni tanıtım kampanyası için ilgi çekici reklam öğesi biçimleri kullanmak istiyor. Bunun için, reklam öğelerini doğrudan Display & Video 360’a yükleme olanağı sunan şablonların bulunduğu bir Google aracı kullanmanız gerekiyor. Hangi araçları kullanmalısınız?
Bir bağlı TV (CTV) kampanyası dahilinde hangi Display & Video 360 araçları markanızı korumanıza yardımcı olabilir?
Programatik Garantili anlaşmalarınızda birden fazla yayıncı için sıklık yönetimi özelliğini kullanmak istiyorsunuz. Bu işlemi, Display & Video 360 hesap ayarlarınızdaki düzeylerden hangisinde yapmalısınız?
Pazarlamacı olarak, Display & Video 360’ta şirketinizin markalama kurallarıyla tutarlı olacak şekilde genel marka kontrolleri oluşturmanız gerekiyor. Hesap hiyerarşisinde, seçmeniz gereken en üst düzey hangisidir?
Bir şirket, 13-26 yaş arası genç yetişkinleri hedefleyen yeni bir oyun bilgisayarı için kampanya başlatıyor. Söz konusu demografik grubun kampanyayla karşılaşma verileri hakkında bilgi edinmek için Display & Video 360’ın özelliklerinden birini kullanmak istiyor. Şirket, hangi özelliği kullanmalıdır?
Display & Video 360’ta garanti edilmeyen bir anlaşma üzerinde çalışırken taban fiyatın %20 üzerinde teklif vermeyi aşağıdaki durumlardan hangisinde önerirsiniz?
Display & Video 360’ta toplu düzenleme yapmak için yapılandırılmış veri dosyalarını (SDF’ler) kullanırken birden çok satır kaleminin bitiş tarihini değiştirmek için ilk hangi adımı atmanız gerekir?
Şirketinizin pazarlama ekibi, piyasaya sunulacak yeni bir ürün için kısa süre önce hazırladığı işitsel kampanyayla ilgili sorunlar yaşıyor. Ekip, bu sorunların olası nedenini öğrenmek için sizden yardım istiyor. Display & Video 360’taki sorun ne olabilir?
Yeni spor ayakkabısı koleksiyonunu satışa sunmaya hazırlanan bir spor giyim mağazası için çalışıyorsunuz. Koleksiyonun reklamını, Google kitlelerini kullanarak yapmak istiyorsunuz ancak hedeflemenizin, performansınızı kısıtlamasını istemiyorsunuz. Doğru kitleye ulaşabilmek için Display & Video 360’ta hangi hedeflemeyi tercih etmelisiniz?
Yaz mevsimi için üretilen yeni bir parfümün tanıtımında birçok doğal video reklam kullanılacak. Bu kampanya için Display & Video 360’da aşağıdaki satır öğesi türlerinden hangisi oluşturulmalıdır?
Aşağıdaki ifadelerden hangisi Display & Video 360’taki engellenenler listeleri ile hassas kategoriler arasındaki farkı açıklamaktadır?
Müşteriniz, yeni nesil cep telefonu modellerini piyasaya sunuyor. Müşteri, üç model için üç ayrı görüntülü reklam hazırladı ve en çok satın alma ile sonuçlanan modelin reklamının, daha düşük performans sergileyen diğer iki modele göre daha sık gösterilmesini istiyor. Bu hedefe ulaşmak için Display & Video 360’ta hangi video reklam öğesi optimizasyon türünü kullanmalısınız?
Şirketinizin yürüttüğü spor ürünleri kampanyası, kampanya düzeyinde sıklık yönetimi yapılan birçok Programatik Garantili anlaşma içeriyor. Display & Video 360’ta kampanyayı incelerken anlaşmalarınızdan ikisinin kısa süre önce 10.000 teklif isteğini aştığını fark ediyorsunuz. Bu durum, kampanyanızı nasıl etkileyebilir?
Reklam öğelerini Display & Video 360’a nasıl topluca yükleyebilirsiniz?
Evcil hayvan malzemeleri satan bir işletme için çalışıyorsunuz ve reklamınızı ilk kez tablette görüp daha sonra kendi dizüstü bilgisayarlarını kullanarak evcil hayvan malzemesi satın alan müşterilerin sayısını belirlemeniz gerekiyor. Aşağıdaki ölçüm türlerinden hangisini kullanmalısınız?
Büyük bir giyim firmasıyla yaptığınız Programatik Garantili anlaşma kapsamındaki kampanyanın bugün yayınlanması gerekiyordu ancak Display & Video 360’ı kontrol ettiğinizde henüz gösterim yapılmadığını ve harcama raporlanmadığını gördünüz. Sorunu belirlemek için Anlaşma Sorun Gidericisi’nde ilk olarak hangi adımı uygulamalısınız?
Display & Video 360’taki ilişkilendirme modellerini özelleştirme kavramıyla kısa süre önce tanıştınız ve mevcut seçeneklerin nasıl kullanıldığını yeni öğrenmeye başlıyorsunuz. Aşağıdaki ifadelerden hangisi, kullanabileceğiniz seçenekleri doğru şekilde özetler?
Yeni parka koleksiyonunu satışa sunan bir giyim markasıyla birlikte çalışıyorsunuz. Kış sporları alanındaki yayıncılardan hangilerinin web sitelerinde satın alınabilecek alan bulunduğunu öğrenmek istiyorsunuz. Bu bilgiye ulaşmak için hangi Display & Video 360 modülünü kullanmalısınız?
Yeni bir meditasyon uygulamasını kullanıma sunan şirketiniz, belirli bir medya kuruluşuyla doğrudan çalışarak yayıncının sitesindeki sağlıklı yaşam bölümünde sabit sayıda gösterim elde etmek istiyor. Display & Video 360’ta hangi anlaşma türünü kullanmalısınız?
Bir pazarlamacı, aşağıdaki Display & Video 360 senaryolarından hangisinde envanter paketlerini kullanmalıdır?
Bir spor ayakkabı şirketi, yıl sonu tatilleri için mevcut ürünlerinin ve yeni koşu ayakkabısı tasarımlarının tanıtılacağı yeni bir kampanya hazırlıyor. Tüketicinin ilgisini daha fazla çekebilmek için, şirketin mevcut 3D ayakkabı modellerini kullanan etkileyici bir 3D biçim oluşturmak istiyorlar. Hangi Display & Video 360 reklam biçimini kullanmaları gerekir?
18-34 yaş arası yetişkinlere yönelik yeni bir TV programı için ileride yayınlanacak bir kampanya planlıyorsunuz. Söz konusu demografik grubun kampanyanızla karşılaşma verileri hakkında bilgi edinmek istiyorsunuz. İlgili metrikleri görmek için Display & Video 360’ın hangi özelliklerini kullanabilirsiniz?
Şirketiniz, kampanya düzeyinde sıklık yönetimi yapılan birçok Programatik Garantili anlaşmanın yer aldığı bir spor giyim pazarlama stratejisi yürütüyor. Display & Video 360’ta, anlaşmalarınızdan birinin 10.000 teklif isteğini aştığını fark ettiniz. Bu durum, kampanyanız için ne anlama gelir?
YouTube dışında bağlı TV (CTV) kampanyası oluşturuyor ve her şeyi doğru yaptığınızdan emin olmak istiyorsunuz. Kampanyanın düzgün şekilde yürütülebilmesi için belirli bir Display & Video 360 kampanya ayarını değiştirmeniz gerekiyor. Ne yapmanız gerekir?
Büyük bir mağaza, Display & Video 360 kampanyasını en çok para harcayan ve reklam harcamalarından elde edilen gelirin en yüksek olduğu işlemleri yapan müşterilere göre revize etmek istiyor. Mağazanın hangi teklif stratejisini kullanması gerekir?
Ulusal bir araba bayisi, yıl sonu indirimini tanıtacağı reklamın ekstra ücret karşılığında bazı radyo istasyonlarının ana sayfalarında yayınlanmasını istiyor. Bununla birlikte, anlaşmayı istedikleri zaman sonlandırma esnekliğinden de yararlanmak istiyorlar. Hangi tür Display & Video 360 anlaşması kullanmaları gerekir?
Display & Video 360’taki exchange’lerde envanter için girdiğiniz sabit ilk fiyat açık artırmasında, en yüksek teklifi 15 TL ile iş arkadaşınız verdi. İş arkadaşınız gösterimler için ne kadar öder?
Üç farklı şehirde maraton sponsoru olan ve bu şehirlere göre özelleştirilmiş reklamlar yayınlamak isteyen bir spor giyim şirketinde çalışıyorsunuz. Şehre göre özelleştirdiğiniz her reklam öğesinin doğru konumda görüntülenmesini sağlamanız gerekiyor. Hangi Display & Video 360 reklam biçimini kullanmalısınız?
Spor ürünleri perakendecisi olan ve yeni basketbol ayakkabısını piyasaya sunmaya hazırlanan bir müşteriniz var. Bu müşteri, ayakkabının reklamını gördükten sonra sitesini ziyaret eden kullanıcıların sayısını takip etmek istiyor. Bu bilgiyi sağlayacak Floodlight etiketi, aşağıdakilerden hangisidir?
Müşteriniz için yürüttüğünüz YouTube bağlı TV (CTV) kampanyasında birkaç spesifik kitleye ulaşmanız gerekiyor. Display & Video 360 dahilinde hangi kitle türlerini kullanabilirsiniz?
İş arkadaşınızın, büyük bir kampanya ile ilgili bilgileri güncellemek için yapılandırılmış veri dosyaları (SDF’ler) kullanması gerekiyor. Her şeyi Display & Video 360’a yüklemeden önce, dosyaları sizin de kontrol etmenizi istiyor. Bir hata buluyorsunuz. Bu hatanın nedeni hangi ayar olabilir?
Display & Video 360 kampanyanızın tekliflerini tek bir dönüşüm türüne göre optimize etmek için hangi teklif stratejisini seçmelisiniz?
Display & Video 360’ın ürün olarak tanımı aşağıdakilerden hangisidir?
Display & Video 360 reklam biçimleri arasında hangisi için reklam öğesinin, ilgili sitenin görünüm ve tarzını yansıtacak şekilde yayıncılar tarafından yapılandırılması gerekir?
Display & Video 360’ta aşağıdaki durumlardan hangisinde, veriye dayalı reklam öğelerini dinamik kurallarla kullanmanız gerekir?
Ulusal bir düğün mağazası zinciri, Display & Video 360’ta özel bir kitle oluşturdu. Bu kitle, düğün organizasyonu yapanlara yönelik özel bir kampanyada kullanılacak. Ancak mağaza, reklamın ilgili kitleye ayda en çok iki kez gösterilmesini istiyor. Sıklık yönetimi ayarlarını nereden yapabilirler?
Display & Video 360’ta, yeni işitsel reklamı için kısa süre önce Programatik Garantili anlaşma yaptığınız müşterinin Brand Lift Çalışması (BLS) ile ilgili sonuçları inceliyorsunuz. Raporu incelediğinizde anlaşmanın kayda değer bir sonuç üretmediğini görüyorsunuz. Bu sorunun nedeni ne olabilir?
Display & Video 360 mobil web kampanyasında oluşturduğunuz bir satır öğesinin hedeflemesini yanlışlıkla mobil uygulama içi envanter olarak belirlediniz. Mobil uygulama içi hedeflemeyi kampanya siparişi düzeyinde kaldırdınız ancak kampanyada hâlâ mobil uygulama içi envanter hedefleniyor. Buradaki sorun nedir?
Bir yayınevi, ünlü bir yazarın yeni romanını yayımlıyor ve kitabın tanıtımı için her biri 30 saniye uzunluğunda olan dört ayrı video hazırlıyor. Sizden, sonuna kadar izlenme oranının hangi izleyicilerde daha yüksek olduğunu belirlemenizi istiyor. Söz konusu reklamın gösterimine öncelik vermek için Display & Video 360’ta video reklam öğeleriyle ilgili optimizasyon türlerinden hangisini kullanırsınız?
Gurme evcil hayvan maması dağıtımcısı olan müşteriniz, gelecek ay başlatacağı kampanya için optimize hedefleme kullanmayı düşünüyor, ancak öncelikle optimize hedeflemenin nasıl çalıştığını öğrenmek istiyor. Müşterinize optimize hedeflemeyi nasıl anlatırdınız?
Bir araba üreticisi için çalışıyorsunuz ve reklamınızı ilk kez mobil cihazda görüp daha sonra kendi masaüstü bilgisayarları üzerinden araba satın alan kullanıcıların sayısını belirlemeniz gerekiyor. Aşağıdaki Display & Video 360 ölçüm türlerinden hangilerini incelemeniz gerekir?
Bir reklamveren, özel açık artırmada en yüksek teklifi veremezse ne olur?
Ünlü bir spor markasıyla kısa süre önce Programatik Garantili anlaşma yaptınız. Kampanyanın bugün yayınlanması gerekiyordu ancak Display & Video 360’ı kontrol ettiğinizde henüz gösterim yapılmadığını ve harcama raporlanmadığını fark ettiniz. Anlaşma Sorun Gidericisi’nde yapmanız gereken ilk işlem nedir?
Belli bir müşterinizin tüketicilerinin davranışlarını, müşterinin yıllık işletme hedefi olan %20’lik gelir artışı ile ilişkilendirmek için Display & Video 360’ta hangi ayarı yapmanız gerekir?
Display & Video 360’ta garanti edilmeyen bir anlaşma üzerinde çalışıyorsunuz ve iş arkadaşınız, taban fiyatın %20 üzerinde teklif vermenizi öneriyor. Bu öneriyi aşağıdaki durumlardan hangisinde uygulayabilirsiniz?
Kampanya metrikleriyle ilgili bir rapor hazırlıyorsunuz. Reklamınızın şu an itibarıyla mobil cihazlarda kaç kez izlendiğini Display & Video 360’ın hangi bölümünden öğrenebilirsiniz?
Müşteriniz, değiştirilebilir suni deri kayışlı yeni lüks saat serisini tanıtmak istiyor. Reklamın yalnızca söz konusu tarza ilgi gösteren müşterileri hedeflemesini istiyorlar. Bu hedefe ulaşmak için Display & Video 360’ta hangi kitle türünü kullanmanız gerekir?
Display & Video 360’taki Intelligence paneli, kampanya için nasıl bir değer sunar?
Display & Video 360’ta ilişkilendirme modellerinizi özelleştirmek için kullanabileceğiniz seçenekleri doğru şekilde özetleyen ifade, aşağıdakilerden hangisidir?
Display & Video 360’taki bağlı TV (CTV) kampanyanızın analizi sırasında, etkileşimde bulunan kullanıcıların toplam sayısını öğrenmek istiyorsunuz. Hangi raporu kullanırsınız?

Display and Video 360 Sertifikası sınavi cevapları

Antwoorden op het Google Display & Video 360-examen – Dutch

23 April, 2024 Por Vicen Martínez Arias

Antwoorden op het Google Display & Video 360-examen

Questions:

U biedt op een vaste eersteprijs-veiling voor voorraad op verschillende exchanges in Display & Video 360. U heeft met € 25 het hoogste bod voor de vertoningen. Hoeveel betaalt u uiteindelijk?
U bereidt een rapport over campagnestatistieken voor. Waar kunt u in Display & Video 360 informatie vinden over het aantal mobiele weergaven dat uw advertentie heeft gegenereerd?
U werkt bij een landelijke keten van koffiebars en uw bedrijf wil aantrekkelijke indelingen van advertentiemateriaal gebruiken voor een nieuwe campagne. Welke van de volgende tools van Google heeft templates waarmee advertentiemateriaal rechtstreeks naar Display & Video 360 kan worden geüpload?
Uw klant heeft nieuwe audioadvertenties ontwikkeld voor een warenhuis en u heeft onlangs een Programmatic Guaranteed-deal gelanceerd voor deze advertenties. Na de campagne heeft uw klant het merkimpactonderzoek in Display & Video 360 gecontroleerd, maar er waren helaas geen significante resultaten. Hoe kan dat komen?
Uw klant heeft onlangs een nieuwe collectie fietsen op de markt gebracht en heeft een specifieke advertentie gemaakt voor het model met een lage instap. Welk type doelgroepen moet u gebruiken om te zorgen dat de advertentie wordt getoond aan mensen die op zoek zijn naar dit type fiets?
In welke situatie in Display & Video 360 zou u data-driven advertentiemateriaal met dynamische regels gebruiken?
U werkt samen met een klant die sieraden ontwerpt. U komt erachter dat de klant een regelitem heeft gemaakt in de Display & Video 360-webcampagne en per ongeluk in-app voor mobiel heeft getarget. De in-app-targeting voor mobiel wordt verwijderd op invoegopdrachtniveau, maar de campagne blijft in-app voor mobiel targeten. Waar kan dit door komen?
U controleert de vertoningen voor een Programmatic Guaranteed-deal in Display & Video 360 die u vorige week heeft gelanceerd en waarvoor u een onderweergave heeft opgemerkt. Wat doet u als eerste om te ontdekken wat er is gebeurd?
Bij welk type advertentie-indeling in Display & Video 360 moeten uitgevers het advertentiemateriaal instellen en aanpassen aan de uitstraling van hun site?
U wilt melden hoe vaak gebruikers uw site hebben bezocht nadat ze een van uw advertenties hebben gezien of er interactie mee hebben gehad. Welke Floodlight-tag kunt u hiervoor gebruiken in Display & Video 360?
Uw klant heeft verschillende native videoadvertenties gemaakt om een nieuwe musical te promoten. Welk type regelitem in Display & Video 360 gebruikt u voor deze campagne?
Een marketeer wil adverteren voor een nieuw spa-arrangement via Google-doelgroepen, maar wil niet dat de prestaties worden beperkt door de targeting. Wat moet deze marketeer implementeren in Display & Video 360 om de juiste doelgroep te bereiken?
Uw klant wil via een specifiek mediabedrijf de nieuwe collectie slimme koelkasten promoten. Het doel is een vast aantal vertoningen in het gedeelte met keukenapparatuur van de site van de uitgever. Welk type deal in Display & Video 360 is hiervoor geschikt?
U plant een toekomstige campagne voor een nieuw tv-programma gericht op volwassenen van 18 tot 34 jaar. U wilt graag inzicht in uw campagnebereik bij die demografische groep. Welke functie van Display & Video 360 kunt u gebruiken om deze statistische gegevens te bekijken?
Welke uitspraak vat goed samen welke opties u heeft voor het aanpassen van uw attributiemodellen in Display & Video 360?
Als u de frequentie wilt beheren in uw Programmatic Guaranteed-deals met meerdere uitgevers, op welk niveau moet u dit dan instellen in uw Display & Video 360-accountinstellingen?
U werkt voor een sportkledingbedrijf dat marathons in 3 verschillende steden sponsort en voor elke stad specifieke advertenties wil weergeven. U moet ervoor zorgen dat het advertentiemateriaal voor elke stad op de juiste locatie wordt weergegeven. Welke advertentie-indeling in Display & Video 360 gebruikt u hiervoor?
U werkt aan een niet-gegarandeerde deal in Display & Video 360 en uw collega raadt u aan om 20% hoger dan de minimumprijs te bieden. In welke situatie zou u dit overwegen?
Een adverteerder neemt deel aan een privéveiling en heeft niet het hoogste bod. Wat gebeurt er nu?
U werkt voor een muziekproductiebedrijf en maakt een nieuwe audioadvertentiecampagne voor een albumrelease. U heeft een probleem met de campagne en probeert de oorzaak te achterhalen. Wat zou in Display & Video 360 het probleem kunnen zijn?
U wilt de einddatum wijzigen voor meerdere regelitems met behulp van bestanden met gestructureerde gegevens om bulkbewerkingen uit te voeren in Display & Video 360. Wat is hiervoor de eerste stap?
Welke doelgroeptypen in Display & Video 360 kunt u gebruiken in een YouTube-campagne voor verbonden tv’s als u specifieke doelgroepen wilt bereiken?
Welke afmetingen van advertentiemateriaal zijn vaak beschikbaar voor mobiele in-app-voorraad voor campagnes in Display & Video 360?
U wilt snel het aantal vertoningen van een campagne controleren in Display & Video 360. Welk type rapport maakt u daarvoor?
U werkt voor een kledingverkoper en wilt de Display & Video 360-campagne optimaliseren voor klanten die het meeste geld uitgeven en het beste rendement op advertentie-uitgaven hebben. Welke biedstrategie kunt u het beste gebruiken?
Welke uitspraak is juist als het gaat om mobiele in-app-voorraad en voorraad voor mobiel internet in Display & Video 360?
Uw bedrijf voert een marketingstrategie uit voor sportkleding met verschillende Programmatic Guaranteed-deals waarvoor de frequentie wordt beheerd op campagneniveau. U ontdekt in Display & Video 360 dat een van uw deals 10.000 biedingsverzoeken heeft doorgegeven. Wat betekent dit voor uw campagne?
Wat onderscheidt blokkeerlijsten van gevoelige categorieën in Display & Video 360?
Uw marketingklant wil weten wie er verantwoordelijk is voor het starten van de dealonderhandelingen in Display & Video 360 voor geïntegreerde exchanges met dealsynchronisatie. Welk antwoord geeft u?
Wat kunnen gebruikers met Display & Video 360?
U heeft met € 12 het winnende bod op een tweedeprijs-veiling voor voorraad in Display & Video 360. De op een na hoogste bieder biedt € 8. Hoeveel betaalt u voor deze vertoningen?
Tijdens een analyse van uw campagne voor verbonden tv’s in Display & Video 360 wilt u het totale aantal betrokken gebruikers bepalen. Welk rapport gebruikt u?
Uw nieuwe collega werkt aan een grote campagne voor bovenkleding en wil bestanden met gestructureerde gegevens gebruiken om een aantal details te updaten. Uw collega vraagt u waarom er steeds een foutmelding verschijnt bij een poging om alles te uploaden naar Display & Video 360. Wat heeft uw collega waarschijnlijk fout gedaan waardoor deze foutmelding verschijnt?
Welke biedstrategie kiest u als u de biedingen voor uw Display & Video 360-campagne wilt optimaliseren op basis van één conversietype?
Een sportschoenenbedrijf bereidt een nieuwe feestdagencampagne voor met bestaande producten en de nieuwste hardloopschoen. Het bedrijf wil een beeldvullende 3D-indeling maken op basis van de bestaande 3D-schoenenmodellen om de klant nog meer aan te spreken. Welke advertentie-indeling in Display & Video 360 gebruikt het bedrijf hiervoor?
U heeft onlangs een Programmatic Guaranteed-deal met een groot sportmerk gelanceerd. De campagne had vandaag live moeten gaan, maar het valt u in Display & Video 360 op dat er geen vertoningen zijn geweest en dat er geen uitgaven zijn gemeld. Wat is het eerste wat u moet doen in de probleemoplosser voor deals?
Met welke Display & Video 360-tools kunt u uw merk beschermen binnen een campagne voor verbonden tv’s?
U bereidt in Display & Video 360 een productlancering voor. U wilt uitgevers in de juiste bedrijfstypen zoeken die op hun websites ruimte hebben die u vervolgens kunt kopen. Waar vindt u deze uitgevers?
In welk Display & Video 360-scenario moet een marketeer voorraadpakketten gebruiken?
U stelt een niet-YouTube-campagne voor verbonden tv’s in en wilt zeker weten dat u het allemaal goed doet. Er is een bepaalde campagne-instelling in Display & Video 360 die u moet wijzigen om te zorgen dat de campagne goed wordt uitgevoerd. Wat moet u doen?
Uw klant, een verkoper van accessoires, wil het gedrag van consumenten koppelen aan het jaarlijkse bedrijfsdoel van 20% meer opbrengst. Wat kan deze klant in Display & Video 360 instellen om deze informatie te verzamelen?
Uw klant heeft heel specifieke merkrichtlijnen en u helpt deze klant om universeel merkbeheer in te stellen voor alle producten. Wat is in de Display & Video 360-accountinstellingenstructuur het hoogste niveau dat u moet gebruiken?
Uw bedrijf opent volgende maand een nieuw restaurant en maakt verschillende video’s van 30 seconden om de feestelijke opening te promoten. Uw bedrijf wil graag weten welke advertentie kijkers het vaakst tot het einde bekijken, zodat deze advertentie vaker kan worden getoond. Welk type optimalisering voor het videoadvertentiemateriaal zou u hiervoor gebruiken in Display & Video 360?
In welk geval is het deelvenster Informatie in Display & Video 360 handig?
Een resort is bereid om een toeslag te betalen om te adverteren op de homepage van verschillende online reisbureaus, maar wil wel de mogelijkheid behouden om de deal te annuleren als de weersomstandigheden rond de lanceringsdatum niet optimaal zijn. Welke dealtypen in Display & Video 360 voldoen aan deze eisen?
Een landelijke keten van bruidswinkels heeft een specifieke doelgroep gemaakt in Display & Video 360. Deze wordt gebruikt in een campagne speciaal voor huwelijksplanners. De doelgroep mag de advertentie niet vaker dan 2 keer per maand zien. Waar kan dit bedrijf het frequentiebeheer instellen?
Uw klant, een distributeur van luxe dierenvoeding, is geïnteresseerd in geoptimaliseerde targeting voor een lanceringscampagne volgende maand. Maar uw klant wil eerst weten wat geoptimaliseerde targeting precies inhoudt. Hoe zou u dit omschrijven?
U werkt voor een bedrijf dat producten voor huisdieren verkoopt en u wilt meten hoeveel klanten die uw advertentie eerst op een tablet zagen uw producten uiteindelijk kochten via hun laptop. Welk type meting kunt u hiervoor gebruiken?
Uw bedrijf lanceert verschillende nieuwe videogamemodules met voor elke console een afzonderlijke display-advertentie. De bedrijfsleiding wil graag dat de advertentie die de meeste verkopen genereert vaker wordt getoond dan de advertenties die het minder goed doen. Welk type optimalisering voor advertentiemateriaal in Display & Video 360 zou u voor dit doel gebruiken?
Hoe zou u een adverteerder adviseren om advertentiemateriaal in bulk te uploaden naar Display & Video 360?
U heeft een regelitem gemaakt in een mobiele webcampagne in Display & Video 360 en per ongeluk in-app voor mobiel getarget. U verwijdert die mobiele in-app-targeting op invoegopdrachtniveau, maar de campagne blijft in-app voor mobiel targeten. Wat is hier het probleem?
Wat moet u instellen in Display & Video 360 om het consumentengedrag van een specifieke klant te koppelen aan het jaarlijkse bedrijfsdoel van 20% meer opbrengst?
U werkt voor een autofabrikant en wilt zien hoeveel gebruikers die uw advertentie eerst op mobiele apparaten zagen uiteindelijk een auto kochten via hun desktop. Welk type meting kunt u hiervoor gebruiken in Display & Video 360?
U bent marketeer en heeft onlangs een nieuwe campagne gelanceerd. U bent benieuwd hoeveel mobiele weergaven uw advertentie tot nu toe heeft gegenereerd. Welke Display & Video 360-module levert de informatie die u nodig heeft?
Uw collega wil het merkimpactonderzoek (Brand Lift Study, BLS) van de Programmatic Guaranteed-deal voor nieuwe audioadvertenties van zijn klant controleren. Als hij een merkimpactonderzoek uitvoert in Display & Video 360, vindt hij geen significante resultaten voor deze deal. Wat kan daarvoor de reden zijn?
U voert een campagne uit voor de shapewearproducten van uw klant. Deze omvat meerdere Programmatic Guaranteed-deals waarvoor de frequentie op campagneniveau wordt beheerd. U houdt uw deals in Display & Video 360 in de gaten en ontdekt dat een van deze deals onlangs 10.000 biedingsverzoeken heeft doorgegeven. Welke invloed kan dit hebben op uw campagne?
Een marketingmanager voert een routineanalyse uit op de campagneprestaties en wil de gegevens meteen kunnen verkennen, zonder te hoeven wachten op een rapport dat moet worden uitgevoerd en een bestand dat moet worden gedownload. Met welk rapport in Display & Video 360 is dit mogelijk?
U werkt aan een nieuwe Display & Video 360-campagne en besluit om biedingen te optimaliseren op basis van één conversietype. Welke biedstrategie gebruikt u?
U stelt een campagne voor verbonden tv’s in en maakt zich zorgen over de beveiliging. Met welke Display & Video 360-tools kunt u uw merk beschermen?
U wilt verschillende specifieke doelgroepen bereiken met de YouTube-campagne voor verbonden tv’s die u uitvoert voor uw klant. Welke doelgroeptypen in Display & Video 360 kunt u hiervoor gebruiken?
De campagne voor uw Programmatic Guaranteed-deal met een groot kledingbedrijf had vandaag live moeten gaan, maar u heeft gezien dat er geen vertoningen zijn geweest en dat er geen uitgaven zijn gemeld in Display & Video 360. Wat is uw eerste stap in de probleemoplosser voor deals om dit probleem op te lossen?
Welke uitspraak over mobiele in-app-voorraad en voorraad voor mobiel internet in Display & Video 360 is juist?
Hoe kunt u advertentiemateriaal in bulk uploaden naar Display & Video 360?
Een landelijke autodealer is bereid om extra te betalen om voor de eindejaarsuitverkoop te adverteren op de homepage van een aantal landelijke radiozenders. Tegelijk wil het bedrijf de mogelijkheid behouden om de deal te annuleren. Welk type Display & Video 360-deal moet het bedrijf sluiten?
U wilt de einddatum wijzigen voor meerdere regelitems in uw Display & Video 360-campagne en bent van plan om een bulkbewerking uit te voeren met behulp van bestanden met gestructureerde gegevens. Wat is uw eerste stap?
Het aanpassen van attributiemodellen in Display & Video 360 is nieuw voor u. U bent nog aan het leren hoe de beschikbare opties werken. Welke uitspraak omschrijft uw mogelijkheden het beste?
Wanneer zou u in Display & Video 360 data-driven advertentiemateriaal met dynamische regels gebruiken?
Welke uitspraak omschrijft het verschil tussen blokkeerlijsten en gevoelige categorieën in Display & Video 360 op correcte wijze?
Een autofabrikant die autoshows in 5 verschillende steden sponsort, wil stadspecifieke advertenties gebruiken. U moet een advertentie-indeling kiezen die ervoor zorgt dat uw advertentiemateriaal voor elke locatie wordt weergegeven in de juiste stad. Welke advertentie-indeling in Display & Video 360 kunt u hiervoor gebruiken?
Een klant brengt een nieuwe collectie snowboards op de markt. Ze willen die adverteren via Google-doelgroepen, maar de prestaties mogen niet beperkt door de targeting. Wat kan uw klant in Display & Video 360 gebruiken om de juiste doelgroep te bereiken?
U analyseert uw campagne voor verbonden tv’s in Display & Video 360 en wilt het totale aantal betrokken gebruikers achterhalen. Welk rapport gebruikt u hiervoor?
Welke afmetingen van advertentiemateriaal zijn in Display & Video 360 vaak beschikbaar voor mobiele in-app-voorraad?
Een bedrijf lanceert een campagne voor een nieuwe spelcomputer, gericht op tieners en jongvolwassenen tussen 13 en 26 jaar. Het bedrijf wil graag inzicht in het campagnebereik bij deze demografische groep en wil een Display & Video 360-functie gebruiken om deze statistieken te verkennen. Met welke functie kan dit?
Uw klant wil een nieuwe collectie luxe horloges met verwisselbare kunstleren bandjes promoten. Deze klant wil met een advertentie klanten targeten die geïnteresseerd zijn in die specifieke stijl. Welke type doelgroep moet u in Display & Video 360 gebruiken om dit doel te bereiken?
Wie moet de dealonderhandeling starten voor geïntegreerde exchanges met dealsynchronisatie in Display & Video 360?
Hoe kan het deelvenster Informatie in Display & Video 360 van pas komen in een campagne?
Uw collega heeft een probleem met een audioadvertentiecampagne en vraagt uw hulp om het op te lossen. Wat kan in Display & Video 360 de oorzaak zijn van dit probleem?
Wat gebeurt er als het bod van een adverteerder niet het hoogste is in een privéveiling?
Uw collega werkt voor het eerst aan een niet-YouTube-campagne voor verbonden tv’s die grote premium uitgevers target en wil de campagne meteen goed instellen. Welke campagne-instelling in Display & Video 360 moet uw collega wijzigen om te zorgen dat de campagne goed wordt uitgevoerd?
Wat is in Display & Video 360 een goede toepassing voor voorraadpakketten?
U bereidt een nieuwe campagne voor een wereldwijde textielfabrikant voor, met aantrekkelijke indelingen van advertentiemateriaal. U heeft een tool nodig met templates waarmee advertentiemateriaal rechtstreeks naar Display & Video 360 kan worden geüpload. Welke tools van Google voldoen aan deze eis?
Bij de voorbereiding op de lancering van een nieuwe sieradenlijn moet u een relevante uitgever vinden die ruimte voor uw advertentie heeft op zijn website. Waar in Display & Video 360 kunt u de informatie vinden die u nodig heeft?
Een frisdrankbedrijf brengt voor de feestdagen verschillende nieuwe smaken op de markt en heeft voor elke smaak een afzonderlijke display-advertentie gemaakt. Het bedrijf wil de advertentie die tot de meeste verkopen leidt vaker tonen dan de andere 2 advertenties die het minder goed doen. Daarnaast wil het bedrijf optimalisering voor advertentiemateriaal in Display & Video 360 gebruiken, maar weet het niet welk type het beste zal werken. Wat zou u aanraden?
Een warenhuis wil de Display & Video 360-campagne verbeteren voor kopers die het meeste geld uitgeven en het beste rendement op advertentie-uitgaven hebben. Welke biedstrategie kan het bedrijf hiervoor gebruiken?
Uw collega is met € 15 de hoogste bieder in een vaste eersteprijs-veiling voor voorraad op verschillende exchanges in Display & Video 360. Wat moet uw collega betalen voor de vertoningen?
Uw klant wil geoptimaliseerde targeting gebruiken tijdens de lanceringscampagne voor speciale thee volgend kwartaal. Wat is een goede omschrijving van geoptimaliseerde targeting?
Op welk niveau in de Display & Video 360-accountinstellingen kunt u de frequentie beheren voor meerdere uitgevers in Programmatic Guaranteed-deals?
U lanceert een campagne voor een landelijke bakkerijketen die volgend weekend opengaat. De keten is bereid om extra te betalen om op de homepage van verschillende lokale nieuwszenders te adverteren, maar wil de flexibiliteit behouden om zich terug te trekken uit de deal als het regent op de openingsdag. Welk dealtype in Display & Video 360 moet het bedrijf sluiten met de uitgever?
In welke situatie gebruikt u het deelvenster Informatie in Display & Video 360?
Uw videogame-klant voert een YouTube-campagne voor verbonden tv’s uit en wil weten welke doelgroeptypen in Display & Video 360 kunnen worden gebruikt om specifieke doelgroepen te bereiken. Wat zou u zeggen?
Welk rapport toont het totale aantal betrokken gebruikers voor een campagne voor verbonden tv’s in Display & Video 360?
Als marketeer moet u universeel merkbeheer instellen in Display & Video 360 om te zorgen dat alles in lijn is met de merkrichtlijnen van uw bedrijf. Wat is het hoogste niveau in de accountstructuur dat u hiervoor moet kiezen?
Bij welke indeling in Display & Video 360 moeten uitgevers het advertentiemateriaal zo instellen dat het aansluit bij de uitstraling van hun site?
U bent van plan om bestanden met gestructureerde gegevens te gebruiken om de details van een grote campagne te updaten. U probeert alles te uploaden naar Display & Video 360, maar u krijgt een foutmelding. Wat is waarschijnlijk de oorzaak van deze foutmelding?
Welke afmetingen van advertentiemateriaal zijn vaak beschikbaar voor mobiele in-app-voorraad in Display & Video 360?
Uw collega bereidt een campagne voor een nieuwe roman voor. De doelgroep bestaat uit volwassenen tussen 18 en 64 jaar. Uw collega wil graag een functie van Display & Video 360 gebruiken om inzicht te krijgen in het campagnebereik bij deze demografische groep. Welke functie kan uw collega gebruiken om deze statistieken te verzamelen?
Het marketingteam van uw bedrijf heeft problemen met een audiocampagne die het team onlangs heeft gemaakt voor de lancering van een nieuw product. Ze hebben uw hulp gevraagd om de oorzaak van het probleem te achterhalen. Wat zou dat in Display & Video 360 kunnen zijn?
Welke gebruikers kunnen veel hebben aan Display & Video 360?
Wat moet u doen om advertentiemateriaal in bulk te uploaden naar Display & Video 360?
U werkt aan een nieuwe Display & Video 360-campagne en wilt uw plan optimaliseren op basis van één conversietype. Welke strategie kunt u het beste gebruiken?
Een meubelmaker lanceert een nieuwe zomercampagne voor de nieuwste buitenmeubelcollectie. Het doel is om de verkoop te verhogen door een beeldvullende 3D-indeling te maken met behulp van bestaande 3D-meubelmodellen. Met welke advertentie-indeling kan dat?
Er worden verschillende native videoadvertenties gebruikt om een nieuw zomerparfum te promoten. Welk type regelitem moet er in Display & Video 360 worden gemaakt voor deze campagne?
Wanneer wordt het voor niet-gegarandeerde deals in Display & Video 360 aanbevolen om 20% hoger te bieden dan de minimumprijs?
Uw klant wil een Floodlight-tag in Display & Video 360 gebruiken om het aantal mensen te melden dat de site van de klant bezoekt nadat ze op een van de advertenties hebben geklikt. Welke tag moet hiervoor worden gebruikt?
De campagne voor sportartikelen van uw bedrijf omvat verschillende Programmatic Guaranteed-deals waarvoor de frequentie wordt beheerd op campagneniveau. U controleert de campagne in Display & Video 360 en ontdekt dat 2 van uw deals 10.000 biedingsverzoeken hebben doorgegeven. Welke invloed kan dit hebben op uw campagne?
Een kledingbedrijf wil weten hoeveel kopers die de advertentie van het bedrijf eerst in een mobiele app zagen uiteindelijk kleding kochten via hun eigen tablet. Welk type meting in Display & Video 360 kunt u gebruiken om deze informatie te verzamelen?
In welke situatie zou u aanraden om 20% boven de minimumprijs te bieden bij een niet-gegarandeerde deal in Display & Video 360?
Uw klant brengt een nieuwe generatie mobiele telefoons op de markt. De klant heeft afzonderlijke display-advertenties voor elk van de 3 modellen en wil de advertentie tonen die vaker tot verkopen leidt dan de 2 die minder goed presteren. Welk type optimalisering voor advertentiemateriaal in Display & Video 360 zou u gebruiken om dit doel te bereiken?
Een internationale restaurantketen wil aantrekkelijke indelingen van advertentiemateriaal gebruiken voor een nieuwe promotiecampagne. U moet een tool van Google gebruiken die templates heeft waarmee advertentiemateriaal rechtstreeks naar Display & Video 360 kan worden geüpload. Welke tools zou u gebruiken?
Uw klant is een toonaangevende verkoper van outdoorartikelen. Voor een nieuwe Display & Video 360-campagne wil de klant rechtstreeks samenwerken met een specifiek mediabedrijf voor een vast aantal vertoningen op het outdoorgedeelte van de site van de uitgever. Welk dealtype moet de klant gebruiken?
Een bloemenwinkel heeft een campagne gericht op evenementenplanners, een specifieke doelgroep die het bedrijf in Display & Video 360 heeft gemaakt. Deze doelgroep mag de advertentie niet vaker dan 2 keer per maand zien. Waar kan dit frequentiebeheer worden ingesteld?
Uw klant heeft een sportwinkel en lanceert een nieuwe basketbalschoen. De klant wil bijhouden hoeveel mensen de site van de winkel bezoeken na het zien van de sneakeradvertentie. Welke Floodlight-tag levert deze informatie op?
Volgende maand komt er een documentaire van uw klant uit. Uw klant heeft 3 afzonderlijke promotievideo’s van 30 seconden en wil weten welke advertentie kijkers het vaakst tot het einde bekijken, zodat die advertentie vervolgens vaker kan worden getoond. Welk type optimalisering zou u gebruiken voor het videoadvertentiemateriaal in Display & Video 360?
U neemt deel aan een tweedeprijs-veiling voor sportvoorraad. U bent de hoogste bieder en biedt € 5,00. De op een na hoogste bieder biedt € 4,00. Wat betaalt u als veilingwinnaar voor deze vertoningen?
Wat is de definitie van Display & Video 360 als product?
Een marketeer maakt meerdere native videoadvertenties om een geplande productlancering te promoten. Welk Display & Video 360-regelitem moet hiervoor worden gebruikt?
Uw nieuwe collega wil graag meer weten over de mogelijkheden voor het aanpassen van attributiemodellen in Display & Video 360. Hoe zou u de mogelijkheden samenvatten?
Vorige week heeft u een nieuwe campagne gelanceerd en nu wilt u zien hoeveel mobiele weergaven uw advertentie tot nu toe heeft gegenereerd. Welke Display & Video 360-module kunt u gebruiken om die informatie te verzamelen?
U wilt de frequentie beheren in uw Programmatic Guaranteed-deals met meerdere uitgevers. Op welk niveau in uw Display & Video 360-accountinstellingen regelt u dit?
Met welk doel zou u data-driven advertentiemateriaal met dynamische regels gebruiken in Display & Video 360?
Uw klant, een wereldwijd merk in lichaamsverzorgingsproducten, wil in Display & Video 360 dealonderhandelingen starten voor geïntegreerde exchanges met dealsynchronisatie. Hoe kan uw klant dat doen?
U werkt aan een Display & Video 360-biedstrategie voor een winkel die gezonde voeding verkoopt. U wilt de campagne verbeteren voor kopers die het meeste geld uitgeven en het beste rendement op advertentie-uitgaven hebben. Welke strategie kunt u het beste gebruiken?
U werkt voor een sportkledingbedrijf dat een nieuwe sneakercollectie lanceert. U wilt hiervoor adverteren aan gebruikers via Google-doelgroepen, maar u wilt uw prestaties niet laten beperken door uw targeting. Wat moet u in Display & Video 360 implementeren om te zorgen dat u de juiste doelgroep bereikt?
Uw bovenkledingbedrijf heeft onlangs een Programmatic Guaranteed-deal gelanceerd. De campagne was ingesteld om deze ochtend live te gaan, maar u ontdekt in Display & Video 360 dat er geen vertoningen zijn gegenereerd en dat er geen uitgaven zijn vastgelegd. U besluit om de probleemoplosser voor deals te gebruiken om het probleem op te lossen. Wat is uw eerste stap?
Uw vastgoedklant heeft zojuist een advertentiecampagne gelanceerd en wil graag snel het aantal vertoningen controleren. Met welk type Display & Video 360-rapport krijgt uw klant meteen inzicht in de gegevens?
Vorige week heeft uw bedrijf in Display & Video 360 een Programmatic Guaranteed-deal gelanceerd voor een delicatessenbedrijf. Terwijl u de vertoningen controleert, ontdekt u een onderweergave van de deal. Wat is de eerste stap om te achterhalen wat er is gebeurd?
Uw collega moet de gegevens van een grote campagne updaten en wil bestanden met gestructureerde gegevens gebruiken om wijzigingen aan te brengen. Uw collega vraagt u om de bestanden nog eens te controleren voordat ze allemaal worden geüpload naar Display & Video 360. U komt een fout tegen. Welke instelling kan daarvan de oorzaak zijn?
In welk scenario in Display & Video 360 is het logisch om voorraadpakketten te gebruiken?
Uw bedrijf lanceert een campagne voor een nieuw automodel. Het bedrijf wil een beeldvullende 3D-indeling maken en daarvoor de bestaande 3D-automodellen gebruiken. Welke advertentie-indeling in Display & Video 360 gebruikt u hiervoor?
Uw bedrijf wil universeel merkbeheer instellen voor alle producten, in lijn met uw richtlijnen voor branding. Wat is het hoogste niveau in de Display & Video 360-accountinstellingenstructuur dat u hiervoor moet kiezen?
U heeft met € 12 het winnende bod op een tweedeprijs-veiling voor voorraad in Display & Video 360. De op een na hoogste bieder biedt € 8. Hoeveel betaalt u voor deze vertoningen?
U leert een nieuwe collega niet-YouTube-campagnes voor verbonden tv’s instellen. Uw collega moet een bepaalde campagne-instelling in Display & Video 360 wijzigen zodat de campagne goed kan worden uitgevoerd, maar uw collega weet niet meer welke instelling dat is. Wat moet uw collega doen om te zorgen dat de campagne goed wordt uitgevoerd?
Bij welke advertentie-indeling in Display & Video 360 moet een uitgever het advertentiemateriaal instellen en aanpassen aan de uitstraling van de site?
Een landelijke keten van cadeauwinkels maakt in Display & Video 360 een specifieke doelgroep voor een campagne met de feestdagen als uitgangspunt. Deze doelgroep mag de advertentie niet vaker dan 2 keer per maand zien. Waar kan dit frequentiebeheer worden ingesteld?
Uw bedrijf lanceert een nieuwe meditatie-app en wil daarvoor rechtstreeks samenwerken met een specifiek mediabedrijf voor een vast aantal vertoningen op het wellnessgedeelte van de site van de uitgever. Welk dealtype gebruikt u hiervoor in Display & Video 360?
U werkt samen met een klant die dierenvoeding verkoopt. Dit bedrijf heeft zojuist een nieuw hondenvoermerk gelanceerd en heeft een bijbehorende advertentie voor een specifieke biologische formule. Welke Display & Video 360-doelgroep gebruikt u om te zorgen dat de advertentie alleen wordt getoond aan klanten die dat type biologisch hondenvoer willen kopen?
U wilt deelnemen aan een vaste eersteprijs-veiling voor voorraad op verschillende exchanges in Display & Video 360. U bent met € 10 de hoogste bieder. Wat betaalt u voor de vertoningen?
U werkt voor een sportschoenenbedrijf dat sportevenementen in 4 verschillende landen financiert. Uw bedrijf wil landspecifieke advertenties maken die op de juiste locatie worden weergegeven. Welke advertentie-indeling in Display & Video 360 zorgt ervoor dat uw advertentiemateriaal voor elk land correct wordt weergegeven?
Uw collega heeft in Display & Video 360 een regelitem gemaakt voor de mobiele webcampagne van de klant en per ongeluk in-app voor mobiel getarget. Uw collega heeft vervolgens de in-app-targeting voor mobiel verwijderd op invoegopdrachtniveau, maar de campagne is nog steeds in-app voor mobiel aan het targeten. Waar kan dat aan liggen?
U werkt samen met een kledingmerk dat een nieuwe parkacollectie op de markt brengt. U wilt zien welke wintersportuitgevers ruimte op hun websites beschikbaar hebben. Welke Display & Video 360-module gebruikt u om die informatie te vinden?
Uw klant met een landelijk bedrijf in dierenverzorgingsproducten wil het gedrag van consumenten koppelen aan het jaarlijkse bedrijfsdoel van 20% meer opbrengst. Wat kan uw klant instellen in Display & Video 360 om deze informatie te verzamelen?
Als uw collega vraagt wat geoptimaliseerde targeting precies inhoudt, hoe zou u dat dan uitleggen?
Een uitgeverij brengt het nieuwste boek van een bekende schrijver uit en maakt 4 unieke video’s van 30 seconden om het boek te promoten. U heeft de taak gekregen om te achterhalen welke advertentie het vaakst tot het einde wordt bekeken, zodat die advertentie vervolgens vaker kan worden getoond. Welk type optimalisering zou u gebruiken voor het videoadvertentiemateriaal in Display & Video 360?
U werkt aan een Display & Video 360-campagne en wilt de einddatum wijzigen voor meerdere regelitems. U besluit om bulkbewerkingen uit te voeren met behulp van bestanden met gestructureerde gegevens. Wat is uw eerste stap?
U wilt het merkimpactonderzoek (Brand Lift Study, BLS) van uw klant controleren in Display & Video 360 nadat u onlangs een Programmatic Guaranteed-deal heeft gelanceerd voor de nieuwe audioadvertenties van de klant. U controleert het rapport en ontdekt dat de deal geen significante resultaten heeft opgeleverd. Wat kan hier de oorzaak van zijn?
Welke uitspraak omschrijft het verschil tussen blokkeerlijsten en gevoelige categorieën in Display & Video 360?
U bent met € 10 de hoogste bieder bij een tweedeprijs-veiling voor voorraad in Display & Video 360. De op een na hoogste bieder biedt € 6. Wat betaalt u als veilingwinnaar voor deze vertoningen?

Antwoorden op het Google Display & Video 360-examen

Google Ads Search Advertising Certification Assessment Answers – Updated 2025

19 April, 2024 Por Vicen Martínez Arias

Google Ads Search Certification Exam Answers

Google Ads Search Advertising Certification Exam Answers

Exam URL: https://skillshop.exceedlms.com/student/path/18128/activity/1896518

Note that during the exam you get 50 various format questions, but there are more than 230 different questions. Every time you take this assessment you get random questions from this question pool. Download the file with all possible Search Ads assessment questions with 100% correct and verified answers.

Get Certified in Google Ads Search Advertising

Questions:

You manage your company’s Google Search Ads campaign. You also regularly review the optimization score to help you make your Google Search campaign as effective as possible. How can you use the optimization score to refine your campaign?

You can compare your website’s popularity to others to better understand your market share.
You can compare how effective your ad text creative is vs. other ads to find ways to improve.
You can discover how well your campaign is being optimized to perform at its fullest potential.
You can learn about your website’s network performance and find opportunities to optimize.

Which three best practices could you follow to expand your reach with broad match?

Maximize campaign reach by using broad match with manual bidding.
Organize all ad groups to be in alignment with a common theme.
Use brand restrictions with broad match for branded campaigns.
Make use of responsive search ads and AI-powered creative.
Add broad match keywords for exact match keywords across campaigns.

Your client runs an ad that gets a high number of clicks relative to the number of impressions.

What impact could this ad have on the Google Ads auction?

The ad quality could lower cost-per-click by 40% or more.
The ad could help the advertiser receive more bids in the auction.
The ad click-through rate could lead to a higher Ad Rank.
The ad could increase the cost-per-click for the advertiser.

You’re walking a new client through the basics of Google Search ads.
Which one of the following groupings would you highlight to them as the three basic components of a Google Search ad?

Queries, marketing goals, and Search ads
AI, bid strategies, and creatives
Queries, ad formats, and keywords
Targeting, ad formats, and bid strategies

Your company provides home maintenance services, and you want to reach more consumers. You have a limited budget to work with.
Which benefit does Google Ads offer that could help you achieve your goal?

Select 2 Correct Responses

You can use Google to automatically adjust your budget with AI to help meet performance goals.
You can use Smart Bidding strategies to maximize conversions and stay on budget.
You can set your own fixed daily budget to stay in line with your goals and reach more people.
You can use tools for planning, campaign setup, and optimization to help set your budget.

You manage the online advertising campaigns for a chain of toy stores with both a physical and an online presence.
Which two Google Ads campaign types could you use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores?

Select 2 Correct Responses

Discovery campaign
Search campaign
Shopping campaign
Performance Max campaign

Your client created their company’s first Google Search campaign for their yoga school. They launched a Google Search campaign and chose leads as their campaign marketing goal.
Which results can they expect by doing this?

They could increase their email signups from potential students.
They could promote videos about the mission of the studio.
They could encourage consumers to join their studio.
They could bring more people to the studio’s website.

How can the optimization score be used to help increase the effectiveness of a Google Search campaign?

It can show how close a campaign is to being optimized to its full potential.
It helps you determine a website’s network performance and find ways to optimize it.
It lets you compare the popularity of your website to others so you can know your market share.
It lets you compare ad text creative with other ads and find ways to make them more effective.

Based on analysis of their marketing data, a web development business has determined that the highest-value consumers reach out via an interest form on their website. The firm wants more potential users to submit this form.
Which campaign objective aligns with this business’s goals?

Leads
Brand awareness and reach
Product and brand consideration
Website traffic

The advertising director for a guitar manufacturer has been tasked with optimizing their company’s Google Search campaign.
How can they use the optimization score to benefit their campaign?

To compare the efficacy of their ad text creative with that of other ads, identifying opportunities for enhancements.
To find how close their campaign is from being optimized for performance to its full potential.
To judge the popularity of their website compared to others, helping them better understand their market share.
To understand the network performance of their website, revealing optimization opportunities.

The marketing director for an electric car company recently chose leads as the Google Search campaign marketing goal.
What result can they achieve by selecting leads as the goal?

Promote videos about the business mission.
Encourage consumers to purchase electric cars.
Increase email list signups from potential consumers.
Have more people view the company’s website.

Your marketing company has created an enticing ad that receives many clicks relative to impressions.
What effect could the ad have on the Google Ads auction?

The ad could lead to a higher cost-per-click for the advertiser.
The higher expected click-through rate could lead to a higher Ad Rank.
The ad’s quality could reduce cost-per-click by at least 40%.
The advertiser could receive more bids in the auction.

A sneaker company is looking to boost awareness for a major product launch that’s coming up.

They’re looking to use broad match to reach a larger audience.
Which three steps could they take to help them accomplish this?

Select 3 Correct Responses

They could use brand restrictions for branded campaigns when it’s suitable.
They could use responsive search ads and AI-powered creatives.
They could increase their campaign reach by using broad match with manual bidding.
They could organize and align all of their ad groups according to a common theme.
They could add broad match keywords for exact match keywords across campaigns.

You manage marketing for a small business on a tight budget and you need to drive as many conversions as possible.
In which two ways can Google Ads help?

Select 2 Correct Responses

Google has Smart Bidding strategies to help you maximize conversions at your average daily budget goals.
Google’s planning, campaign setup, and optimization tools can help set an average daily budget for your goals.
Google can help you set a fixed daily budget to align with your marketing goals and maximize your performance.
Google can automatically adjust your daily budget through AI to keep in alignment with your performance goals.

Your client owns a manufacturing business that makes specialized hiking and rock-climbing gear. They’re a small player in the market, but are ready to scale the business.
Which two Google Ads campaign types could your client use to increase the brand’s exposure and reach audiences interested in hiking and rock climbing across the web?

Select 2 Correct Responses

Discovery
Performance Max
Search
Video

Your client is new to Google Ads and is trying to understand the basics of Google Search ads.

Which components would you highlight for your client as the foundation of Google Search ads?

You’d highlight queries, the ad formats, and keywords.
You’d highlight AI capabilities, bid strategies, and creatives.
You’d highlight queries, marketing goals, and Search ads.
You’d highlight targeting, ad formats, and bid strategies.

You want to increase your exposure for a new product line that you’re launching, so you’re looking to use broad match to reach more consumers. Which three best practices can help you achieve your marketing goal?

You can increase your campaign reach by using broad match with manual bidding.
You can add broad match keywords for exact match keywords across campaigns.
You can use AI-powered creative and responsive search ads.
You can organize all of your ad groups by a common theme.
You can use brand restrictions for branded campaigns when needed.

When an ad gets a high number of clicks relative to the number of impressions, what impact could this have on the ad’s Google Ads auction?

It could lower the cost-per-click by 40% or more.
It could help the ad get a higher placement on the Ad Rank.
It could increase the cost-per-click for the advertiser.
It could help the advertiser receive more bids in the auction.

The owner of a house-cleaning service has built a booking website and is ready to promote their services online. The ads need to reach people actively looking for businesses like this one.

Which two Google Ads campaign types could be used to make sure consumers consider their services and take action by booking house cleanings?

They could use a Video campaign.
They could use a Search campaign.
They could use a Performance Max campaign.
They could use a Discovery campaign.

You’re marketing a new line of plumbing services and need to reach more consumers, but you have a set budget you can’t exceed.

Which benefit of Google Ads could help you achieve your goal?

Google Ads lets you set a fixed daily budget to align with your goals and reach more people.
Google Ads uses AI to automatically adjust your daily budget to align with your performance goals.
Google Ads offers Smart Bidding strategies to help you maximize conversions and stay on budget.
Google Ads offers tools for planning, campaign setup, and optimization to help you set a budget.

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A marketing manager has been familiarizing themselves with the different ad components of a Search ad.

Which of these would they select as an accurate description of a Display URL?

The Display URL provides details about an advertiser’s product or service.
The Display URL gives users an idea of where they’ll go if they click the ad.
The Display URL takes users to a specific page of a website.
The Display URL is a headline in the ad that users most often notice first.

What determines whether a Search ad shows in the results for a query, and in what position?

Bids, which is how much marketers will pay for a click.
Ad Rank, which is based on a variety of factors to show useful ads.
Asset impact, which includes sitelinks and image assets.
Ad quality, which is based on ad and website relevance.

You’re a marketing executive at a clean energy company and have been asked to come up with your company’s online advertising budget on a monthly basis. You decide to leverage Google Ads’ Performance Planner to help you achieve your aims. What are two benefits you’ll get from Performance Planner?

A way to identify operational budget to reallocate to marketing
Its integration with other budgeting software, such as QuickBooks
Its forecasting that is driven by billions of weekly Google searches
Its reliance on machine learning for forecasting purposes

How many responsive search ads can you have in Google Ads?

There’s a limit of six enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
There’s a limit of five enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to Headline position 1, Headline position 2, and Description position 1.
There’s a limit of three enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
There’s no limit of enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1

A Search ad’s auction-time ad quality is affected by three factors.
What are they?

Select 3 Correct Responses

Bidding strategy affects auction-time ad quality.
Ad relevance affects auction-time ad quality.
Expected clickthrough rate affects auction-time ad quality.
Ad Rank affects auction-time ad quality.
Ad landing page experience affects auction-time ad quality.

You recently launched a new product called the Awesome Chair. Your goal is to generate more traffic through Google Ads but you only want to attract traffic from searches for the product name.
How can you attract search traffic for Awesome Chair product name queries only?

Phrase match will attract search traffic for product name queries only.
Keyword targeting will attract search traffic for product name queries only.
Broad match will attract search traffic for product name queries only.
Exact match will attract search traffic for product name queries only.

Jimmy has completed the headline section of his text ad and is now writing the description section.
What are three factors that Jimmy should include in the description section of his text ads?

Select 3 Correct Responses

Highlighting what makes his business unique
A variety of emoji to catch the attention of potential customers
Encouraging potential customers to take action
A mention of prices, promotions, and exclusive offers
More landing pages to visit

What are three signals broad match uses to match Search ads with queries?

Select 3 Correct Responses

Geographic
Language
Device
Interests
Smart Bidding

When implementing value-based bidding, which of these three solutions will permit you to create strong conversion measurement foundations when implementing value-based bidding?

Select 3 Correct Responses

Broad match
Consent mode
Enhanced conversions
Smart Bidding
Global site-wide tagging

How can marketers use AI-powered Search ads to serve their business needs?

By using exact match keywords as a means of helping AI-powered Search reach particular audiences
By utilizing broad match, Smart Bidding, and Responsive Search Ads together
By relying on manual bidding for queries that marketers believe will drive the most value
By lowering paid-search budgets and reinvesting in high-quality image assets

Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business.
Which two Google Ads campaign types should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?

Select 2 Correct Responses

Search
Video
Discovery
Display
Shopping

If you were telling someone about the ways in which automated bidding can improve their campaign management process efficiency, which three automated bidding benefits could you share with them to help them meet their goal?

Select 3 Correct Responses

Automated bidding sets the appropriate bid for each and every auction.
Automated bidding integrates a large variety of signals to evaluate user intent
Automated bidding sets minimum and maximum bid values according to the daily budget
Automated bidding sets time and marketing resources
Automated bidding sets manual bids for specific times of the day

Which way does Google AI help marketers connect with new customers?

It makes it possible for responsive search ads to offer recommendations for optimizing marketers’ websites.
It predicts the value of every query for the coming quarter, so Smart Bidding can help marketers plan their spend.
It defines business goals for marketers based on their offline conversion data.
It uses its understanding of nuances in human language to connect marketers with people searching for their offerings.

What are three benefits of opting-in to automatically apply recommendations?

Select 3 Correct Responses

You’ll be opting into Smart Bidding automatically.
You’re regularly implementing best practices to your Google Ads accounts.
You’ll see improved campaign performance
You’ll be automatically implementing responsive search ads.
You can opt in without increasing your budget

Which three signals does broad match use to match Search ads with queries?

Select 3 Correct Responses

Language
Device
Smart Bidding
Interests
Geographic

What is the advantage of automating your bid over using manual bidding when it comes to a successful Google Ads campaign?

The appropriate bid can often be a static target that’s challenging to reach.
The customer journey has become more complex and therefore bids should be based on general user behavior.
If you don’t bid efficiently, you could miss valuable conversions.
User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device.

Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad.
What’s an advantage of using these optional path fields?

To allow the Google Ads system to anticipate what content is present on the landing page
To match an appropriate landing page with the search term that triggered the ad
To give users an idea of the content they’ll see upon clicking the ad
To give users more options over which landing page they want to navigate to

You want to increase the relevance of a Google Search ad so it’s more meaningful to potential customers and provides value-added information to their searches.
What two actions might improve the relevance of your ad?

Select 2 Correct Responses

Selecting distinct geographic areas.
Changing the ad’s call-to-action statement.
Posting transparency statements on the website.
Selecting only relevant languages in campaign setup.
Rewriting the landing page for clarity.

Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2.
How much would Jim pay for the first spot in the auction?

2.5
5
4.5
2.51

Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like.
What’s a likely reason for his ad not being frequently displayed?

His bid for the ad is too low.
He has too much information listed in his ad assets.
He hasn’t supplied a link for the ad.
Users may be misspelling his keywords.

Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time.
Upon which other principles was Google Ads built?

Control and results
Options and tracking
Credits and context
Profit and privacy

Which searches can an ad show for broad match keyword “car window repair?”

Select 2 Correct Responses

cars for sale
automobile glass replacement
second-hand cars for sale
replace car window

You recently launched a new product called Comfort Clogs. Your goal is to attract more traffic via Google Ads but you want that traffic to come only from searches for the product name.
How can you attract search traffic for Comfort Clogs product name queries only?

Exact match
Keyword targeting
Broad match
Phrase match

Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible.
What is Brian’s optimization score based upon?

Judging ad popularity on social media
Comparing Brian’s sales with ad serving data
Key aspects of his accounts, including statistics, settings, and industry trends
Testing and reporting on the speed of Brian’s websites

When creating an ad, how does Greg know what it will look like to his potential customers?

Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview.
Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab.
As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.
Greg must type in the specific keywords he’s targeting once his ad has been approved, then view it in a browser.

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost.
Which bidding strategy has the potential to meet Marta’s needs?

Target return on ad spend (tROAS)
Target impression share
Maximize clicks
Target cost-per-acquisition (tCPA)

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

Maximize Clicks
Enhanced cost-per-click (eCPC)
Maximize Conversions
Target impression share

What is one way that Performance Planner helps businesses increase sales?

By providing a discount on all ads after purchasing a license
By choosing ad types that your target demographic finds most appealing
By relying on customer feedback for optimal ad placement
By maximizing the number of conversions for a spend scenario

Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets.
How might Google Search Ads provide value to Alex?

By linking to Alex’s ad from related social-media groups.
By including his ad on similar motorcycle accessory store websites.
By showing his ad to people searching for related information about helmets.
By displaying Alex’s ad on a website that reviews motorcycle helmets.

Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is.
Which statement describes Quality Score?

It’s an estimate of the quality of your ads, keywords, and landing pages.
It’s feedback left by users who’ve clicked on your ad and browsed your website.
It’s a metric that scores the quality of traffic that clicks on your ads
It’s a final score that’s based on every element of the structure of your account.

Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience.
Which two Google Search campaign settings can be configured to reach more specific customers?

Select 2 Correct Responses

Budget
Web browser
Device type
Budget type
Location

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles.
What are these principles?

Growth, reach, and traffic
Influence, awareness, and promotion
Sales, consideration, and integrity
Relevance, control, and results

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment.
Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

An investment of $9,800 to generate 1,400 conversions and a CPA of $7.
An investment of $8,400 to generate 1,400 conversions and a CPA of $6.
An investment of $9,600 to generate 1,600 conversions with a CPA of $6.
An investment of $9,100 to generate 1,300 conversions and a CPA of $7.

Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign.
In what way will a Display campaign achieve Ingrid’s marketing goal?

Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.
A video summary of her product line will be automatically generated by the system and placed on YouTube.
Her ads will appear above and below search results when people search for related keywords.
Her business will be highlighted on Google Maps, with the option for customers to see her product line there.

You’re working on a Google Search ad that’s not performing as expected. You specifically want more users to click on the ad.
What action might improve the click-through rate on your ad?

Modifying the ad’s landing page to load faster.
Changing the call-to-action message of the ad.
Increasing the trustworthiness of the website.
Reducing the bid rate on the ad.

Your goal is to test different combinations of headlines and descriptions so that you can optimize your results. Your marketing colleagues have suggested using responsive search ads.
What are the two benefits that responsive search ads can provide?

Select 2 Correct Responses

Responsive search ads provide greater flexibility.
Responsive search ads provide lower eCTR.
Responsive search ads provide longer funnels.
Responsive search ads provide more relevance.
Responsive search ads provide less click fraud.

Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%.
What does this mean?

The campaign could improve up to 25% by following the listed recommendations.
The campaign is performing 25% under budget.
The campaign is performing better than 75% of all search campaigns.
The campaign needs a 75% improvement to be fully optimized.

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page.
What type of automated bidding strategy is Siona using?

Target return on ad spend (tROAS)
Target impression share
Maximize clicks
Target cost-per-acquisition (tCPA)

Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal.
Which outcome is Reggie expecting from the campaign?

More online sales through Reggie’s online store.
Getting more customers to learn about his products.
More followers on the store’s social media presence.
Email sign-ups from people interested in a healthy lifestyle.

Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with.
Why is Google Ads right for you?

Machine models automatically determine your advertising budget.
With Google Ads, you always pay using cost-per-reach, predetermined by your budget.
Your ads will be placed on all search engines.
You can set your own budget and can change it at any time.

Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns.
Which feature makes the optimization recommendations valuable for Leo?

The recommendations provide general insight from Google.
The recommendations are tailored to the specific account.
The recommendations only apply to select keywords.
The recommendations are created by higher-level account executives.

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click.
How does Google Ads provide control?

By giving advertisers control over the maximum they spend per month.
By giving advertisers control over which competitors they place ads against in auctions.
By giving advertisers control over the number of specific actions their spend will return.
By giving advertisers control over the next highest bid allowed in auctions they enter.

Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business.
Which two solutions can Linda achieve via a Google Search campaign?

Select 2 Correct Responses

She has the option to show users a photo of each of her products along with titles, prices, her shop name, and more.
Her business can show up on search results when businesses similar to hers are showing up.
Her business can catch the interest of people while they’re engaged with a mobile app.
A video can present a summary of her products to people showing an interest in her business.
Her business can have a presence at the exact moment someone is searching for the kinds of products she offers.

Which of these three solutions will let you develop strong conversion measurement foundations when implementing value-based bidding?

Select 3 Correct Responses

Broad match
Enhanced conversions
Global site-wide tagging
Consent mode
Smart Bidding

How can Smart Bidding with broad match help marketers?

It helps make sure they’re using their budget to determine which auctions to compete in so they’re only competing in the right auctions, at the right bid, for the right user.
It helps make sure their business is competing in the right auction, at the right bid, for the right user. It does this by picking up on contextual signals present at auction time.
It uses their ad group name to determine which auctions to compete in so they’re only competing in the right auctions, at the right bid, for the right user.
It uses landing pages to determine which auctions they should compete in so they’re competing in the right auctions, at the right bid, for the right user.

What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns?

Select 2 Correct Responses

Distribution
Simulation
Validation
Differentiation
Instrumentation

What two keywordless campaign types can marketers utilize if their goal is to drive incremental reach?

Select 2 Correct Responses

Expanded text ads can help achieve this goal.
Responsive search ads can help achieve this goal.
Dynamic Search Ads can help achieve this goal.
Performance Max can help achieve this goal.

Mary has been familiarizing herself with the different ad components of a Search ad.
Match the following text ad component descriptions with the components they describe.

1.Allows advertisers to provide details about their product or service
2.Users often will often notice this first
3.Gives users an idea of where they’ll go if they click the ad
4.Takes users to a specific page of a website
Description
Final URL
Display URL
Headline

An online employment agency has determined that their highest-value clients reach out through their website. They want more potential clients to submit an interest form.
What’s the right campaign objective for this business’s goals?

Brand awareness and reach
Sales
Leads
Product and brand consideration

You’d like to improve an ad’s perceived quality during an ad auction.
What aspect of the ad will be most beneficial for you to work on?

Increasing the bid amount of the ad.
Determining the location of users.
Removing an asset from the ad.
Improving the navigability of the landing page.

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence.
Which two Google Ads campaign types should Marisol use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores?

Select 2 Correct Responses

Discovery
Search
Video
Shopping
Display

Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website.
What will they need to create in their first Google Search ad group?

Select 2 Correct Responses

Country targets
Device types
Delivery times
Default bid amount

You’re a marketing executive who has been charged with planning an online advertising budget each month and you decided to use Google Ads’ Performance Planner to assist your efforts.
What are two advantages Performance Planner offers you?

Select 2 Correct Responses

Performance Planner can integrate with additional budgeting software like QuickBooks.
Performance Planner forecasting is driven by billions of Google searches conducted every week.
Performance Planner can help you locate funds from other operational budgets so they can be allotted to marketing.
Performance Planner relies on machine learning for forecasting purposes.

As an advertiser, creating your first Search ad in Google Ads is a simple five-step process.
What is the correct order of the five steps?

In the page menu on the left of the screen, choose the + button. Sign in to the Google Ads account where you wish to make the Search ad. Choose your objective, select Search ad from the available options, and enter your campaign details. Select Publish campaign. Review your campaign settings and ensure the ad meets Google’s editorial guidelines.
Sign in to the Google Ads account where you wish to make the Search ad. In the page menu on the left of the screen, choose the + button. Choose your objective, select Search ad from the available options, and enter your campaign details. Review your campaign settings and ensure the ad meets Google’s editorial guidelines. Select Publish campaign.
Choose your objective, select Search ad from the available options, and enter your campaign details. In the page menu on the left of the screen, choose the + button. Select Publish campaign. Sign in to the Google Ads account where you wish to make the Search ad. Review your campaign settings and ensure the ad meets Google’s editorial guidelines.
Sign in to the Google Ads account where you wish to make the Search ad. Choose your objective, select Search ad from the available options, and enter your campaign details. In the page menu on the left of the screen, choose the + button. Select Publish campaign. Review your campaign settings and ensure the ad meets Google’s editorial guidelines.
Review your campaign settings and ensure the ad meets Google’s editorial guidelines. Sign in to the Google Ads account where you wish to make the Search ad. In the page menu on the left of the screen, choose the + button. Choose your objective, select Search ad from the available options, and enter your campaign details. Select Publish campaign.

Singh’s marketing company has created an enticing ad that receives many clicks.
What effect will the ad likely have on the Google Ads auction?

The ad will lead to a higher cost-per-click for the advertiser.
The higher expected click-through rate will lead to a higher Ad Rank.
The advertiser will receive more bids in the auction.
The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%.

A speciality candle retailer is about to make its launch in cities nationwide. They are using phrase match in their Search ads campaign with the keywords “scented,” “candle,” and “delivery.”
How will phrase match help the company’s Search Ads campaign?

Their ad is going to appear if the search terms contain all three of the exact keywords.
Their ad is going to appear if the search terms are related to the keyword.
Their ad is going to appear if the search terms have the same meaning as the keyword.
Their ad is going to appear in the search terms include the meaning of the keyword.

Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible.
What automated bidding strategy should she use in her campaign?

Maximize clicks
Target return on ad spend (tROAS)
Target impression share
Maximize conversions

Lola is in the process of selecting a campaign type to suit her business objectives.
Why is it important that she consider business objectives before choosing her campaign type?

Certain campaign types will only serve ads during particular times of the day and week.
Different campaign types have different minimum and maximum budget requirements.
The campaign type chosen will determine where her ads appear and the format of those ads.
Google Ads will automatically create ad messaging based on the campaign type she chooses.

Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns.
What are two of the data sources that are used to calculate optimization recommendations?

Select 2 Correct Responses

Industry data
Account settings
User generated scenarios
Company sales figures
Account executives

In which ways can marketers determine the potential impact of applying recommendations on their optimization score?

Trusted, third-party tools are used to analyze and optimize campaigns.
Through Google AI, marketers can forecast how conversions will be increased as a result of recommendations.
The recommendations all show how they affect optimization score as a percentage.
Comparable campaigns’ settings are cross-referenced with higher optimization scores.

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible.
How can Google Ads help?

With Google Ads, you always pay using cost-per-reach, predetermined by your budget.
Google Ads saves you time by deciding what your budget will be on a daily basis.
With Google Ads, you can choose a maximum amount to spend per month.
With Google Ads, your ads will show up on every available search engine

Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale.
How can Google Search campaigns be tailored to promote her company’s sales event?

Select 2 Correct Responses

By setting campaign start/end dates.
By choosing “leads” as the campaign goal.
By creating a new ad group for the sale.
By targeting specific device operating systems.
By adding coupon alerts to people nearby the store.

What’s one way Google AI helps marketers connect with potential customers?

Google AI understands nuance in human language and connects marketers with people searching for what they offer.
Google AI defines business goals for marketers based on their offline conversion data.
Google AI is used by Smart Bidding to predict the value of each query for the coming quarter, enabling marketers to plan their spend.
Google AI is used by Responsive Search Ads to provide recommendations for optimizing marketers’ websites.

A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment.
What’s a key benefit of a well-managed Google Search Ads campaign?

Search ads can appear within organic search results.
Search ads can include videos of relevant products.
Search ads can automatically send follow-up information to potential customers.
Search ads can appear on relevant searches by potential customers.

You’re trying to improve an ad’s perceived quality so it performs better during an ad auction.
What change would have the least-positive impact to an ad’s quality?

Creating ads that pertain to the keywords.
Having a clear and simple landing page.
Creating ads likely to get clicks.
Raising the bid amount.

Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals.
Which campaign type can help Jacob achieve his offline business objectives?

Video
Discovery
Local
Display

Which method should you use to implement and test broad match successfully on broad match campaigns to help analyze conversion data?

You can use the Conversion Tracking feature in Google Ads to track the number of conversions that are generated by your broad match keywords.
You can use the Keyword Planner to find new keywords that are relevant to your business and your target audience.
You can implement broad match keywords by setting up a One-Click Experiment Apply. This creates an experiment automatically, following all experiment best practices.
You can use the Keyword Match Types feature in Google Ads to see how your broad match keywords are being matched.

Of the different things users want to get out of their search queries, what two things do assets provide?

Select 2 Correct Responses

Assets provide product and service comparisons.
Assets provide information that’s relevant.
Assets provide attractive imagery.
Assets provide information based on their moment.

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the Ad Rank of the ad so it gets more exposure.
What action should improve the ad relevance?

Adding more negative keywords.
Improving the navigation of the landing page.
Highlighting product uniqueness.
Focusing on connecting to a wider audience.

Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns.
One reason Steven values the optimization score is because it makes it possible for him to do what?

Make use of the expanded daily update frequency
Stay focused on certain keywords
Receive information on general trends
Apply recommendations across multiple layers of his advertising strategy

What can the Performance Planner assist you with?

To determine which Google Ads features should be enabled to get the best performance from your campaigns
To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
To analyze the search term report and add both keywords and negative keywords, depending on historical performance
To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal.
What did he hope to achieve by selecting “leads” as his goal?

Promote videos that speak to the business mission.
Increase email list sign-ups from potential customers.
Have more people view his website.
Encourage customers to purchase electric cars.

Charlie is working to improve the Quality Score of a Google Search ad by improving his expected click-through rate (eCTR).

Which of the following actions might improve Charlie’s eCTR?

Including keywords in his ad text
Cloning the ad multiple times
Improving the speed of his website
Decreasing the bid for the ad

Which two keywordless campaign types can marketers leverage for the sake of driving incremental reach?

Select 2 Correct Responses

Expanded text ads can help marketers drive incremental reach.
Dynamic Search Ads can help marketers drive incremental reach.
Performance Max can help marketers drive incremental reach.
Responsive search ads can help marketers drive incremental reach.

Where can you go to view your bid status, performance trend over time, and conversion delay reporting?

Bid strategy report
Auction analysis
Performance strategy planner
Bidding keyword report

You’re considering using automated bidding to make your campaign management process more efficient.

What are three ways that automated bidding can improve efficiency?

Select 3 Correct Responses

Sets the appropriate bid for each and every auction
Saves time and marketing resources
Sets manual bids for specific times of the day
Minimum and maximum bid values are determined by the daily budget
Integrates a large variety of signals to evaluate user intent

After implementing Smart Bidding and broad match, what are three campaign best practices you should follow?

Select 3 Correct Responses

Use contextual signals
Be mindful of negative keyword targeting.
Use responsive search ads
Monitor Quality Score.
Use cross-device reporting

Three factors affect a Search ad’s ad quality at auction time.
What are they?

Select 3 Correct Responses

Bidding strategy affects ad quality at auction time.
Expected clickthrough rate affects ad quality at auction time.
Ad Rank affects ad quality at auction time.
Ad relevance affects ad quality at auction time.
Ad landing page experience affects ad quality at auction time.

What are three efficient ways for marketers to apply recommendations that impact optimization score?

Select 3 Correct Responses

Review and apply individual recommendations within each of the categories.
Review recommendations and make adjustments under campaign settings.
Review and apply individual recommendations in your Keyword report.
Opt in to apply certain recommendations automatically.
Use “Apply all” to implement every recommendation with one click.

Which of the following are two types of value-based Smart Bidding strategies?

Select 2 Correct Responses

Manual CPC
Maximize conversion value
Maximize conversion value with target ROAS
Target impression share

What are two benefits of using broad match, Smart Bidding, and responsive search ads together?

Select 2 Correct Responses

They help advertisers reach the right user, at the right price, with relevant ads.
They remove the need for marketers to optimize Search campaigns.
They automatically generate headlines based on advertisers’ websites.
They help save time so marketers can reinvest in their most important priorities.

What are two ways optimization score can help marketers succeed?

Select 2 Correct Responses

Determines which campaigns to prioritize for improvements.
Documents campaign budget for marketing teams.
Speeds up implementation for enhancements to campaigns.
Uses Google AI to plan campaigns without the need for input.

How many responsive search ads does Google Ads permit?

Google Ads permits six enabled responsive search ads per ad group. If you have text that needs to display in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
Google Ads permits unlimited enabled responsive search ads per ad group. If you have text that needs to display in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
Google Ads permits three enabled responsive search ads per ad group. If you have text that needs to display in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
Google Ads permits five enabled responsive search ads per ad group. If you have text that needs to display in every ad, you must add the text to Headline position 1, Headline position 2, and Description position 1.

Which two asset types may also be served as automated assets at the account level?

Select 2 Correct Responses

Dynamic sitelinks can also be served as account-level automated assets.
Call assets can also be served as account-level automated assets.
Dynamic callouts can also be served as account-level automated assets.
Promotional callouts can also be served as account-level automated assets.

With billions of searches on Google every day, how does Google AI help marketers maximize search ad performance?

With Google AI, Smart Bidding predicts queries with the highest volume to set bids automatically.
With Google AI, Ad Rank prioritizes expected clickthrough rate over ad relevance, or vice versa.
With Google AI, broad match and Smart Bidding match ads to queries and adjust bids in real time.
With Google AI, marketers no longer need to invest in high-quality image assets.

How should marketers use AI-powered Search ads to accomplish their business goals?

Use exact match keywords to help AI-powered Search reach specific audiences.
Reduce and reinvest paid search budgets in high-quality image assets.
Leverage broad match, Smart Bidding, and Responsive Search Ads together.
Rely on manual bidding for queries marketers anticipate delivering the most value.

What is value-based bidding?

It’s a Smart Bidding strategy that relies on machine learning to deliver the highest target impression share possible, by bidding for conversions that drive business objectives.
It’s a Smart Bidding strategy that relies on machine learning to deliver the highest conversion value possible by bidding for conversions that drive business objectives.
It’s a Smart Bidding strategy that relies on machine learning to deliver the highest click-through rate possible, by bidding for conversions that drive business objectives.
It’s a Smart Bidding strategy that relies on machine learning to deliver the highest impressions possible, by bidding for conversions that drive business objectives.

Which of these are three efficient ways that marketers can apply recommendations that affect optimization score?

Select 3 Correct Responses

Reviewing and applying individual recommendations in your Keyword report
Using “Apply all” to implement every recommendation with one click
Reviewing and applying individual recommendations within each of the categories
Opting in to apply particular recommendations automatically
Reviewing recommendations and making adjustments under campaign settings

Assets assist in providing users with which two things they want from their search queries?

Select 2 Correct Responses

Relevant information
Attractive imagery
Product and service comparisons
Information based on their moment

Two asset types can also be served as account-level automated assets. What are they?

Select 2 Correct Responses

Dynamic callouts can be served in this way.
Promotional callouts can be served in this way.
Call assets can be served in this way.
Dynamic sitelinks can be served in this way.

Which of the following are three benefits of opting-in for the automatic applying of recommendations?

Select 3 Correct Responses

You’ll see better campaign performance
You’ll be implementing best practices routinely to your Google Ads accounts.
You’ll be implementing responsive search ads automatically
You’ll be able to opt in without a budget increase
You’ll be automatically opting into Smart Bidding.

Which searches can an ad show for broad match keyword “home furnace repair?”

Select 2 Correct Responses

homes for sale
replace home furnace
house furnace replacement
new homes for sale

Which two benefits do marketers get when they use responsive search ads, broad match, and Smart Bidding together?

Select 2 Correct Responses

They are able to save time and reinvest in the priorities they value most.
They reach the right user at the right price with ads that are relevant.
They automatically create headlines based on content on their organization’s web site.
They no longer need to optimize their Search campaigns.

How is automating your bid better than manual bidding better when it comes to creating a successful Google Ads campaign?

It’s better because the correct bid can often be a hard-to-reach static target.
It’s better because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device.
It’s better because the increasing complexity of the customer journey necessitates that bids be based on general user behavior.
It’s better because the failure to bid efficiently cane make you miss valuable conversions.

In which way can marketers predict the impact of applying recommendations on their optimization score?

Google AI is used to forecast how conversions will be increased as a result of recommendations.
Trusted, third-party tools are leveraged to analyze and optimize campaigns.
Every recommendation shows how it affects optimization score as a percentage.
The settings of comparable campaigns are cross-referenced with higher optimization scores.

Google Ads reviews ads to ensure they meet advertising policies before being shown to users.
What criteria are reviewed by Google Ads?

Loading and site speed.
Goals and analytics.
Length and extensions.
Content and formatting.

What’s an advantage of using Smart Bidding with broad match?

It helps ensure that someone’s only competing in the right auctions, at the right bid, for the right user. It does this by picking up on contextual signals present at auction time.
It uses the ad group name to decide which auctions to compete in so a person is only competing in the right auctions, at the right bid, for the right user.
It uses landing pages to decide which auctions to compete in so that a person is competing in the right auctions, at the right bid, for the right user.
It helps ensure someone is using their budget to decide which auctions to compete in so they’re only competing in the right auctions, at the right bid, for the right user.

A self-publishing business has determined that their highest-value potential customers reach out using a form on their website. They want more prospective customers to submit this form.
What’s the right campaign objective for this business’s goals?

Product and brand consideration
Leads
Website traffic
Brand awareness and reach

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website.
What type of automated bidding strategy would be best for Priya’s campaign?

Enhanced cost-per-click (eCPC)
Target impression share
Maximize clicks
Target return on ad spend (tROAS)

In what two ways can optimization score drive marketers’ success?

Select 2 Correct Responses

By documenting campaign budget for marketing teams
By speeding up implementation for enhancements to campaigns
By using Google AI to plan campaigns without the need for input
By determining which campaigns to prioritize for improvements

Of the following methods, which one should you use to implement and test broad match successfully on broad match campaigns intended to help analyze conversion data?

You should use the Keyword Planner to find new keywords that are relevant for your target audience and business.
You should implement your broad match keywords through setting up a One-Click Experiment Apply. This will create an experiment that follows all experiment best practices automatically.
You should use Google Ads’ Conversion Tracking feature. This will let you track the number of conversions that are generated via your broad match keywords.
You should use Google Ads’ Keyword Match Types feature. This will let you see how your broad match keywords are being matched.

What’s the variable that determines whether or not a Search ad shows in the results for a query, and what position it appears in?

Ad Rank determines this. It’s based on a variety of factors to show useful ads.
Ad quality determines this. It’s based on ad and website relevance.
Bids determines this. It’s based on how much marketers will pay for a click.
Asset impact determines this. It’s based on sitelinks and image assets.

How does Google AI serve the needs of marketers looking to maximize search ad performance amidst billions of searches on Google every day?

It permits broad match and Smart Bidding to connect ads to queries and adjust bids instantly and automatically.
It allows Smart Bidding to predict high-volume queries and sets bids for them automatically.
It allows Ad Rank to prioritize either ad relevance or the anticipated clickthrough rate.
It’s so impactful that marketers don’t even need to invest in high-quality image assets to get the results they want.

What does value-based bidding do?

It’s a Smart Bidding strategy that utilizes machine learning to drive the highest conversion value possible by bidding for conversions that drive business objectives.
It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest target impression share possible.
It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest possible click-through rate.
It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest impressions possible.

What are two types of value-based Smart Bidding strategies?

Select 2 Correct Responses

Target impression share
Maximize conversion value with target ROAS
Maximize conversion value
Manual CPC

Where can you find your bid status, performance trend over time, and conversion delay reporting?

You can find it in the bid strategy report.
You can find it in the bidding keyword report.
You can find it in the auction analysis.
You can find it in the performance strategy planner.

Once Smart Bidding and broad match are implemented, which three campaign best practices should be followed?

Select 3 Correct Responses

Using responsive search ads
Using cross-device reporting
Monitoring Quality Score
Being mindful of negative keyword targeting
Using contextual signals

An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords “television,” “accessible,” and “voice.”
How will phrase match benefit the company’s Search Ads campaign?

Their ad will appear if the search terms have the same meaning as the keyword.
Their ad will appear if the search terms include the meaning of the keyword.
Their ad will appear if the search terms are related to the keyword.
Their ad will appear if the search terms contain all three of the exact keywords.

If your goal is testing various combinations of headlines and descriptions so you can optimize your results accordingly, which two responsive search ads benefits will help you do this?

Select 2 Correct Responses

More relevance will help you test those combinations.
Greater flexibility will help you test those combinations.
Longer funnels will help you test those combinations.
Lower eCTR will help you test those combinations.
Less click fraud will help you test those combinations.

Which three solutions will enable you to build strong conversion measurement foundations when implementing value-based bidding?

Select 3 Correct Responses

Enhanced conversions
Smart Bidding
Broad match
Global site-wide tagging
Consent mode

Based on analysis of their marketing data, a web development business has determined that the highest-value customers reach out via an interest form on their website. The firm wants more potential customers to submit this form.
What’s the right campaign objective for this business’s goals?

Brand awareness and reach
Website traffic
Leads
Product and brand consideration

What two benefits can you get from using broad match, responsive search ads, and Smart Bidding together?

Select 2 Correct Responses

Automatically creating headlines in response to content on advertisers’ websites
Removing the need for marketers to optimize Search campaigns
Reaching the right user at the right price with relevant ads
Time savings that allow you to reinvest in your most important marketing priorities

Which of these factors affect whether a Search ad shows in the results for a query and what position it assumes?

Bids does this and it’s determined by how much marketers will pay for a click.
Asset impact does this, and it’s based on sitelinks and image assets.
Ad Rank does this, and it’s based on a variety of factors to show useful ads.
Ad quality does this, and it’s based on ad and website relevance.

How can marketers predict the impact of applying recommendations on their optimization score?

Each recommendation shows its impact on the optimization score as a percentage.
Use Google AI to forecast the increase in conversions as a result of recommendations.
Leverage trusted, third-party tools to analyze and optimize their campaigns.
Cross reference the settings of comparable campaigns with higher optimization scores.

Assets help give users which two things they want to get out of their search queries?

Select 2 Correct Responses

They provide attractive imagery.
They provide product and service comparisons.
They provide relevant information.
They provide information based on their moment.

Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers.
Which two Google Ads campaign types should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

Select 2 Correct Responses

Search
Video
Shopping
Display
Discovery

How many responsive search ads does Google Ads allow?

Google Ads allows three enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
Google Ads allows five enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to Headline position 1, Headline position 2, and Description position 1.
Google Ads allows six enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
Google Ads allows unlimited enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1

What two things are types of value-based Smart Bidding strategies?

Select 2 Correct Responses

Maximize conversion value
Target impression share
Manual CPC
Maximize conversion value with target ROAS

Where is the bid status, performance trend over time, and conversion delay reporting found?

In the bidding keyword report
In the performance strategy planner
In the bid strategy report
In the auction analysis

What’s a benefit of using Smart Bidding with broad match?

Broad match with Smart Bidding uses your landing pages to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user.
Broad match with Smart Bidding uses your ad group name to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user.
Broad match with Smart Bidding uses your budget to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user.
Broad match with Smart Bidding helps make sure that you’re only competing in the right auctions, at the right bid, for the right user. It achieves this by picking up on contextual signals present at auction time

How does Google AI help marketers maximize search ad performance amidst billions of searches on Google every day?

Google AI is so effective that marketers don’t even need to invest in high-quality image assets to maximize their impact.
Google AI lets broad match and Smart Bidding connect ads to queries and make adjustments to bids in real time.
Google AI lets Smart Bidding anticipate which queries will have the highest volume and it sets bids automatically in response.
Google AI lets Ad Rank prioritizes either anticipated clickthrough rate or ad relevance.

You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product name, Wonder Boots.
How can you attract search traffic for Wonder Boots product name queries only?

Using phrase match
Using exact match
Using broad match
Using keyword targeting

How can Google AI help marketers reach potential customers?

By predicting the value of every query for the next quarter, thus empowering Smart Bidding to help marketers plan their spend.
By equipping responsive search ads to offer recommendations for optimizing marketers’ websites
By defining business goals for marketers based on their offline conversion data
By recognizing nuance in human language and using that capability to help connect marketers to people searching for their offerings

Once you have implemented broad match and Smart Bidding, what three campaign best practices should you follow?

Select 3 Correct Responses

Use of contextual signals
Monitoring of Quality Score
Use of responsive search ads
Paying attention to negative keyword targeting
Use cross-device reporting

Why is automating your bid better than manual bidding when it comes to creating a successful Google Ads campaign?

Because not bidding efficiently can make you miss valuable conversions
Because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device
Because the customer journey has become more complex and bids should therefore be based on general user behavior.
Because the right bid can often be a hard-to-reach static target

Which three factors impact a Search ad’s auction-time ad quality?

Select 3 Correct Responses

Ad Rank
Expected clickthrough rate
Ad landing page experience
Bidding strategy
Ad relevance

What are three efficient ways that marketers can apply recommendations that impact optimization score?

Select 3 Correct Responses

By reviewing recommendations and adjusting campaign settings accordingly
By using “Apply all” to implement all recommendations with one click
By reviewing and applying individual recommendations within each category
By opting in to apply specific recommendations automatically
By reviewing and applying individual recommendations in your Keyword report

Which two asset types can also be served as account-level automated assets?

Select 2 Correct Responses

Dynamic callouts
Promotional callouts
Call asset
Dynamic sitelinks

In which two ways does optimization score help marketers succeed?

Select 2 Correct Responses

It uses Google AI to plan campaigns without any need for input.
It determines which campaigns should be prioritized for improvements.
It documents campaign budget for marketing teams.
It speeds up the implementation for enhancements to campaigns.

A startup organic produce delivery service is launching in cities nationwide. They decide to use phrase match in their Search ads campaign with the keywords “organic,” “produce,” and “delivery.”

How will phrase match help the company’s Search Ads campaign?

If the search terms are related to the keyword, their ad will appear.
If the search terms have the same meaning as the keyword, their ad will appear.
If the search terms contain all three of the exact keywords, their ad will appear.
If the search terms include the keyword’s meaning, their ad will appear.

How does value-based bidding work?

Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest click-through rate possible, by bidding for conversions that drive business objectives.
Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest target impression share possible, by bidding for conversions that drive business objectives.
Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest impressions possible, by bidding for conversions that drive business objectives.
Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest conversion value possible, by bidding for conversions that drive business objectives.

Which searches can an ad show for broad match keyword “bike tire repair”?

Select 2 Correct Responses

replace bike tire
bikes for sale
bicycle tube replacement
second-hand bikes for sale

Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list.

What will happen to her campaign’s optimization score?

It will improve by the end of the day.
It will improve by the end of the month.
It will improve upon acceptance.
It will gradually improve by the end of the week.

Out of the following methods, which is best suited for implementing and testing broad match successfully on broad match campaigns intended to help analyze conversion data?

Using Google Ads’ Keyword Match Types feature in order to see how your broad match keywords are being matched.
Using the Keyword Planner to find new keywords relevant to your target audience and business.
Implementing broad match keywords and setting up a One-Click Experiment Apply. This automatically will generate an experiment that follows all experiment best practices.
Using Google Ads’ Conversion Tracking features to let you track the number of conversions that are created through your broad match keywords.

What’s the most optimum method for marketers to achieve their goals through the use of AI-powered Search ads?

Using a combination of broad match, Smart Bidding, and Responsive Search Ads
Reducing and reinvesting paid-search budgets in high-quality image assets
Using exact match keywords to help AI-powered Search reach particular audiences
Relying on manual bidding for queries that marketers predict will deliver the highest value

You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task.

What are two advantages Performance Planner offers you?

Select 2 Correct Responses

Performance Planner integrates with other budgeting software, such as QuickBooks.
Performance Planner forecasting is powered by billions of Google searches conducted each week.
Performance Planner will help you identify funds from other operational budgets to allocate to marketing.
Performance Planner leverages machine learning for forecasting.

What are three benefits of opting-in to apply recommendations automatically?

Select 3 Correct Responses

You’ll be adding best practices to your Google Ads accounts routinely.
Your implementation of responsive search ads will be automatic.
You can opt in without having to add more budget.
Your opting into Smart Bidding will happen automatically.
Your campaign performance will improve.

You’re thinking about using automated bidding to improve the efficiency of your campaign management process.
What are three ways automated bidding can improve efficiency?

Select 3 Correct Responses

By saving time and marketing resources
By setting minimum and maximum bid values according to the daily budget
By setting manual bids for specific times of the day
By integrating a large variety of signals to evaluate user intent
By setting the appropriate bid for each and every auction.

What are the two current keywordless campaign types that marketers can use to drive incremental reach?

Select 2 Correct Responses

Responsive search ads
Dynamic Search Ads
Expanded text ads
Performance Max

Which of these three signals does broad match use to match Search ads with queries?

Select 3 Correct Responses

Language
Smart Bidding
Geographic
Interests
Device

Brenda’s working on improving a Google Search Ad’s Quality Score so it potentially gets a better ad rank and performs better in the ad auction.
What change to Brenda’s ad might improve the Ad Rank?

Incorporating an image to make the ad more enticing.
Using colors in the message text to improve Quality Score.
Adding seasonal messaging during the holiday season.
Making the headline bold to potentially improve the eCTR.

You want to be able to try out multiple combinations of headlines and descriptions in order to optimize your results. Your marketing department suggests that you use responsive search ads.
What are two benefits you could derive from using responsive search ads?

Select 2 Correct Responses

Greater flexibility
More relevance
Longer funnels
Less click-fraud
Lower eCTR

Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign.
How can Clara use the optimization score to benefit her campaign?

To find how close her campaign is from potential ideal results
To understand the network performance of her website
To judge the popularity of her website compared to others
To compare the efficacy of her ad text creative with that of other ads

Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners.
Which benefit will she gain by appearing on Google Search partners?

Allows her to reach to all device types.
Increases the geographic distribution of her ad.
Enables her to partner with other similar businesses.
Extends her reach to additional sites.

After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%.
What does this score tell Meredith about her Google Search Ads campaign?

The campaign’s budget needs to be raised by 22% to be fully optimized.
22% of the revenue she allocates to her campaign is being used in the wrong areas.
Her campaign is being outperformed by 78% of businesses like hers.
The campaign could be improved by 78% if the listed recommendations are followed.

You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed.
Why is Google Ads a viable option?

Google Ads gives you control over your budget.
Google Ads offers separate auctions for low budgets.
Google Ads allows you to cap the number of ads you pay for, based on your business.
Google Ads guarantees phone calls to your business.

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad.
What are the two other main factors that Jerry should focus on to improve the Quality Score of his ads?

Select 2 Correct Responses

Conversion rate
Bid amount
Ad landing page experience
Ad dimensions
Ad relevance

An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%.
What does this score indicate?

The campaign is running 40% over budget.
The campaign is 60% less optimal than other company campaigns.
The campaign could be improved by 60% if the listed recommendations are followed.
The campaign is 40% optimized for the given keywords chosen by the previous campaign manager.

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales.
Her campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

An investment of $40,000 to generate 2,000 conversions and a CPA of $20.
An investment of $28,000 to generate 1,400 conversions and a CPA of $20.
An investment of $21,000 to generate 1,400 conversions and a CPA of $15.
An investment of $30,000 to generate 1,500 conversions and a CPA of $20.

What does Performance Planner automatically do?

Sets your ad budget for maximum growth
Recommends the perfect ad structure for your budget
Uses machine learning to target new demographics
Forecasts how your current campaigns will perform in the future

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload.
What automated bidding strategy should Rashid consider using?

Target impression share
Target return on ad spend (tROAS)
Enhanced cost-per-click (eCPC)
Maximize conversions

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