Learn the fundamentals of App campaigns and get Google Ads certified.
The Google Ads Apps assessment consists of 49 questions and you have 75 minutes to complete.
Keep in mind:
You will need a score of 70% or higher to pass
If you end the assessment early or the timer runs out before you have answered enough questions correctly, you will not pass and will not be able to resume from where you left off
You will not be able to review or edit your answers once you have moved to the next question (or hit the submit button on the last question)
You must wait 1 day before retaking this assessment if you failed your last attempt
Score 100% in last review.
- The number of downloads the app has.
- The industry standard for that particular app.
- The target-user settings of the campaign.
- The total value of the campaign budget.
- The app can help customers buy products they were already likely to buy.
- The app can forecast makeup products customers are likely to buy.
- The app can let customers try products virtually.
- The app can help customers write product reviews.
- A Google-designated team
- Machine learning
- Third-party support from Google partners
- The YouTube video network
Jason owns a productivity app and wants to expand outside of the US into Latin America. He hires a professional translation service and believes he’s ready to go as soon as the service is done.
Which three steps should he consider before launching? (Choose three.) Select All Correct Responses
- Launch the app in Latin America, before translations are complete to test the market.
- Launch ﬁrst in Latin American markets with more than ﬁve million residents.
- Research speciﬁc market culture and productivity tool usage in Latin America.
- Customize the app’s UX and expand payment methods relevant to Latin America.
- Research device usage and connectivity within Latin America.
- Marketers can provide app developers with insights based on data from Google Search campaigns.
- App developers are required to complete some actions within Google App campaigns.
- A positive user experience across the board can support campaign goals.
- App developers generally have more marketing knowledge when it comes to promoting apps.
- It will immediately reduce marketing costs.
- It can help guide marketing eﬀorts.
- It can be used as a benchmark against similar apps.
- It can help inspire new ideas for image assets.
- Various images
- Headline and description text
- A demonstration video
- A ﬁnal URL
- Machine learning processes massive amounts of data, to deliver the most eﬀective message to the right user at the right time.
- The complexity of creative A/B testing and possibility of human bias disappear with an automated approach to campaign management.
- Greater inventory and more ad formats means machine learning can serve ads to a wide audience of interested
- Apps and websites equally
- Phone calls
- User reviews
- Website traﬃc
- New users and installs
- In-app actions
While machines deliver a variety of advantages, humans still oﬀer their own unique skill sets. What two advantages do humans have over machines when it comes to marketing? (Choose two.) Select All Correct Responses
- Humans make better strategic decisions.
- Humans excel at monotonous tasks.
- Humans think more creatively.
- Humans are better at handling large amounts of data.
- To drive more ﬁtness video views.
- To move customers from using the app to using the website.
- To help improve overall mobile ROI.
- To close the loop on mobile conversions.
- To deliver a seamless mobile experience.
Luca’s running a Google App campaign for news publisher World News Online.
Why should Luca care about the quality of World News Online’s listing on Google Play? (Choose two.) Select All Correct Responses
- Information on the Play listing page is used for app push notiﬁcations.
- Information on the Play listing page is used by Google App campaigns as creative assets.
- World News Online customers have higher expectations than average users.
- A high-quality listing will encourage downloads by users from the Google App campaign.
- Google Analytics for Firebase
- Codeless tracking with
- Google Play App attribution partners
- Google Analytics for Mobile
- Google Analytics for Firebase, app attribution partners, codeless tracking with Google Play.
- Google App Analytics for Advertisers, app attribution partners, Google Play conversion tracking. Google App Analytics for Advertisers, codeless tracking with Google Play, website attribution partners.
- Google Analytics for Firebase, app attribution partners, Google Ads Analytics.
- Include large borders for image clarity.
- Include the maximum of 20 images for coverage.
- Include images with high pixel density for visibility.
- Include app store badges and brand logo for credibility.
- Include large text for accessibility.
- Tutorial completion
- Coupon redemption
- Hotel room selection
- Add to cart
Vivian’s been put in charge of a few clients interested in running Google App campaigns. Some campaigns will use target
cost-per-action (tCPA), while others use target cost-per-install (tCPI). Which two statements are correct when it comes to setting daily budgets within App campaigns? (Choose two.)
- A daily budget should be at least 50 times the tCPI.
- A daily budget should be at least 5 times the tCPA.
- A daily budget should be at least 10 times the tCPA.
- A daily budget should be at least 25 times the tCPI.
- The traﬃc analysis report in the Google Play console.
- The user acquisition report in the Google Play Console.
- The Google Play Translation Services report.
- The country guidance tool in Google Ads.
- An education company with a large app user base that’s assigned values to the speciﬁc actions users take within the app.
- A ﬁnance company with a small app user base that wants to drive additional app installs.
- A travel company with a large app user base that hasn’t yet set values for the key actions users take within the app.
- A ﬁtness company with a large website user base that’s about to launch its new app.
- Goal setting
Poppy’s setting up an App campaign, and she wants to aquire a high volume of users while also generating plenty of in-app purchases.
Which of the following settings should Poppy select to achieve her marketing objective?
- A focus on “In-app actions” while targeting “Users who have interacted with the app previously”.
- A focus on “Install volume” while targeting “All users”.
- A focus on “Install volume” while targeting “Users likely to perform a speciﬁc in-app action”.
- A focus on “In-app actions”.
- Image assets tend to load slower on mobile devices when there’s text overlay.
- Image assets with text overlay can only be shown on some Google inventory.
- Google Ads policies don’t allow more than 25% overlay text on an image asset.
- Large-scale or very long text in image assets can detract from the viewer’s visual experience of an ad.
- Pick an event with signiﬁcant value, regardless of how often it occurs.
- Pick an event with low value that happens on a very signiﬁcant basis.
- Pick an event that can be compared against similar apps.
- Pick an event that matters to your business and occurs frequently.
- They unlock additional segmentation options for placements that occur on YouTube.
- They provide additional conversion data, so better business decisions can be made.
- They’re an eﬀective way to directly compare conversion data against similar businesses.
- They oﬀer insights into video assets, so best-performing ones can be given priority.
- Machine learning will eventually develop to a level where it can replace advertisers entirely.
- Machine learning happens when computers analyze and recognize patterns in huge amounts of data.
- Machine learning means computers don’t need to be explicitly programmed or told what to do.
- Machine learning can become more eﬃcient and accurate over time.
- Machine learning is a way of eﬀectively summarizing large amounts of data.
- The latest industry news can be presented to a potential customer while they shop.
- An app can serve ads to a potential customer while they’re browsing products.
- Apps can redirect users to the company website to complete a purchase.
- Personal information can be saved in an app to make checkout quick and easy.
- Each ad group may have 1-5 description lines, with up to 90 characters in each.
- Each ad group may have 3-5 description lines, with up to 90 characters in each.
- Each ad group may have 1-5 description lines, with up to 30 characters in each.
- Each ad group may have 3-5 description lines, with up to 30 characters in each.
Tina’s an experienced account manager who enjoys overseeing the details of her Google Ads campaigns. She struggles with leaving the majority of campaign management to machine learning in App campaigns. What’s a valid reason for Tina to rely on machine learning instead of doing everything manually?
- Machine learning will perform better when it comes to designing creatives.
- Machine learning will let her be promoted to director quickly.
- Machine learning will save a signiﬁcant amount of time and eﬀort for other tasks.
- Machine learning will let her use the same audiences she’s identiﬁed as correct in the past.
- HTML5 assets
- Bid changes
- Machines can provide very detailed reporting, while humans handle the majority of optimization tasks.
- Humans can monitor reports exclusively, while letting machine learning handle everything else.
- Humans and machines have complementary skill sets.
- Humans can verify creative assets made by machines, saving time in the process.
- The marketer will still need to review search term and segmentation reports, to make appropriate manual adjustments.
- The strategy behind an App campaign will likely shift over time, meaning boundaries need to be set accordingly.
- The marketer will need to look for and resolve any campaign issues found within the notiﬁcations section of the account.
- An App campaign will request human input via questionnaires from time to time, to help steer its marketing objectives.
- The system automatically tests diﬀerent ads to determine what works best.
- The system can immediately identify the best ad assets submitted by a marketer.
- The system automatically creates ads, with zero human input required.
- The system suggests proven data based on similar businesses from the same industry.
- Additional sales
- Decreased costs
- Increased proﬁts
- Wider customer base
- Increased customer lifetime value
- Text, Video, HTML5, Audio
- HTML4, Image, Video, Text
- HTML5, Image, Video, Text
- Image, Text, Audio, Video
- By delivering a diﬀerent ad to every user.
- By delivering relevant ads to users only on YouTube.
- By delivering ads to as many users as possible in one location.
- By delivering a relevant ad to the right user at the right time.
Campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review? (Choose two.)
- Average cost per in-app action.
- Number of installs.
- Number of best assets.
- Average cost per install.
- The system can automatically create individual ad groups to accommodate each asset type.
- The system has ﬂexibility to create individual ads that best move a user to install or take action in the app.
- The budget of the campaign is automatically increased with each asset type added.
- The system can identify the best-performing assets from the portfolio, then create more based on them.
- App downloads are growing year over year.
- While on mobile devices, users spend the majority of time in apps.
- Apps require minimal maintenance.
- Apps deliver better brand awareness than websites.
Kyle’s making an HTML5 asset to add to his portfolio of other asset types.
According to HTML5 best practices, when should the name of his app and a visible call-to-action be positioned at the center of his ad?
- During the entirety of the ad.
- At the beginning of the ad.
- Midway through the ad.
- At the end of the ad.
- Key features of the app
- The title of the app
- Contact details
- The brand name
Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the network he uses?
- Google oﬀers more segmentation information for VTCs than all other networks.
- The VTC metric used by Google is diﬀerent from most other networks.
- Google has a VTC industry benchmark to compare against similar businesses.
- He’ll receive consistent measurement across his marketing landscape.
- So advertisers know if their audience targeting is successful.
- So advertisers know if frequency capping is working.
- So advertisers know if users are double-clicking on their ads.
- So advertisers know if their ads have truly been seen by users.
Select All Correct Responses
- A signiﬁcant percentage of app users churn after three months.
- Apps can be accidentally uninstalled.
- Users who haven’t yet downloaded an app might need extra incentive.
- Some users download apps and then forget about them.
A large golf booking company just launched a new app, and they want to drive 50,000 installs before peak season hits. How should they set their campaign daily budget to help reach their target number of installs faster?
- Set the campaign’s daily budget as planned initially, then ﬂuctuate it on a weekly basis.
- Set the campaign’s daily budget initially less than planned, then double it right before deadline.
- Set the campaign’s daily budget triple than originally planned.
- Set the campaign’s daily budget slightly higher than originally planned.
William is an online marketing manager at an advertising agency. As William learns more about machine learning, he wants to clarify the value he still adds for his clients.
What are two reasons why William can be excited about the growing impact of machine learning on marketing? (Choose two.)
Select All Correct Responses
- Machine learning lets William spend more time on marketing strategy than campaign details.
- Machine learning handles client communication, giving William more time to tweak campaigns.
- Machine learning can provide reporting insights, so William can skip performance analysis.
- Machine learning frees more time for William to build client relationships.
- Industry insights purchased from third-party companies.
- Reviews left on an app listing.
- Segmented data taken from surveys.
- Conversion tracking and machine learning.
- Shopping apps
- Business apps
- Gaming apps
- Sports apps
In Google Search campaigns, Jenny routinely replaces low performing ads, but knows Google App campaign best practices are diﬀerent.
For her Google App campaign, how often should Jenny replace low-performing assets with new and improved ones to prevent ad fatigue?
- Every two to three months.
- Every two to three days.
- Every month.
- Every week.
- Initiate a full app rebuild.
- Initiate a code freeze on app development.
- Conduct market research.
- Conduct competitor surveys.
Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes.
For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?
- Comparing the app against other industry apps.
- A behind-the-scenes look at how the app was made.
- Showing the app and its functionality.
- Portraying people using the app.
- Create multiple ad groups for each goal.
- Create a separate campaign for each goal.
- Focus on one goal at a time.
- Include all goals within one campaign.
- Create a new campaign and ad group for each diﬀerent theme.
- Replace her existing ad group with a new one using a diﬀerent theme.
- Maintain one evergreen ad group, and use additional ad groups to explore diﬀerent themes.
- Maintain the same ad group, and introduce additional assets based on various diﬀerent themes.
Select All Correct Responses
- Video download
- Application submission
- Select relevant markets for
- Test, launch, and measure to
- Through digital sources
- Through magazine placements
- Through television commercials
- Through billboard advertising
Select All Correct Responses
- Automated campaigns rely on human guidance and intelligence for success.
- Expertise in machine learning and automated systems is more valuable than ever before.
- Machine learning is a key component in building relationships with clients.
- Automated campaigns outperform humans when it comes to creative work.
- Include view-through-conversion reporting to understand the full value of the ads shown.
- Track users across individual sites and apps visited.
- Use the asset report to identify and add more top-performing assets.
- Evaluate all paid channels, and distribute investment equally.
- Pick an analytics tool to track
- Link your analytics tool to your Google Ads
- Import your data from your analytics tool to Google
Roberto’s expanding his UK-based app into France. He created a new French-targeted Google App campaign and translated his assets into French.
Which three additional things should he consider before going live? (Choose three.)
- Creating ad groups for each language spoken in France.
- Translating the app store listing titles and descriptions.
- Utilizing the App Translation service within the Google Play Console. Performing market research to understand the needs of French users.
- Utilizing the Localize Now guidance tool within Google Ads.
- Mobile apps help build brand and website awareness.
- Apps inform potential customers of opening and closing hours.
- Over half of consumers use mobile apps when shopping in-store.
- Apps encourage potential customers to subscribe to their newsletter.
- Plan strategies on a wide scale.
- Strengthen relationships with clients.
- Perform speciﬁc tasks eﬃciently.
- Set the right campaign budgets.
Claire understands the impact an app store listing can have on her Google App campaign. She wants to partner with the developer team to optimize the listing, so users who land there will be more likely to download.
Which three components of the Google Play store listing should Claire and the developer team review ﬁrst? (Choose three.)
- Description Icon
- Download button
- Font type
- Hero image/video
- What impact would a successful app have on the business?
- What unique purpose does the app provide customers?
- How do app users perceive the ﬁtness brand?
- How many ﬁtness videos were downloaded last year from paid app promotion?
- Dismiss video ads completely, and focus on other submitted ad assets.
- Automatically record some footage of the app, and use it for a video ad.
- Crawl YouTube for a video relevant to the app, and use it for a video ad.
- Automatically make a video based on the App Store or Google Play assets and information.
Rose has run her Google App campaign for a long time, and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable users? (Choose two.)
- Analyze a cross section of reviews left on her app store listing.
- Create a detailed survey to send to her most active users.
- Assign speciﬁc values to diﬀerent in-app events.
- Use longer lookback windows when analyzing data.
- Omnichannel (online + store)
- These apps generate higher conversion rates than mobile websites. (1)
- These apps are used by over half of consumers when shopping in a physical location. (3)
- These are the most downloaded app type on Android and iOS. (2)
- Advertisers can crunch more data at scale than ever, to drive better business outcomes.
- Advertising agencies are slowing down their recruitment eﬀorts as the requirement for human input is reduced.
- Advertisers are spending more time on campaign optimization, due to additional data that’s surfaced.
- Well-known analytics tools are becoming obsolete as data is handled entirely by computer systems.
Henry’s been running a Google App campaign for a number of days, and he noticed it’s still in a learning phase. What can contribute to an App campaign remaining in the learning phase for an extended time?
- Only providing text assets
- A low budget
- The campaign name
- Language setting
- A manual ad type in Google Ads that lets advertisers display banners exclusively on Google Play.
- An automated ad type in Google Ads designed to help advertisers drive app installs and in-app conversions.
- A Google tool that automatically creates an app based on an advertiser’s website and supplied content.
- A platform in Google Ads that lets advertisers promote their products and services exclusively on apps they don’t own.
Sandra’s creating a long-term plan for her app. She wants to make sure her objectives evolve along with the growth of the app itself. Help Sandra place the following marketing objectives in the order they typically occur.
- Increasing user volume
- Driving speciﬁc in-app actions
- Handling churn management
Betty’s manager is wondering why she needs to spend time on her new Google App campaign, since machine learning helps to automate a signiﬁcant amount of the campaign.
What are three things Betty can do to guide the campaign? (Choose three.)
- Make adjustments to the campaign in reaction to hourly ﬂuctuations in performance.
- Create helpful boundaries for the system to work within, by setting a thoughtful bid and budget.
- Build a library of diﬀerent ad assets, with the intention swapping them entirely on a weekly basis.
- Provide the system with ample, meaningful data and the time to process it.
- Keep an eye on strategy and objectives, evolving them over time as needed.
George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means.
What does a view-through conversion mean for George’s Google App campaign?
- It’s the total number of times a user has seen an ad before eventually completing a conversion.
- It’s when a user sees an ad containing a video asset, clicks on it, and then proceeds to complete a conversion.
- It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.
- It’s a conversion metric that counts the total number of conversions that came exclusively from a YouTube placement.
- The stage of app maturity
- Reviews left by people using the app
- Short-term events in relevant industries
- The objectives of similar businesses
- To determine if app users have a preferred banking location.
- To increase user engagement with the app.
- To drive phone calls to customer service through the app.
- To help users discover the app.
- To divert traﬃc to a webpage.
- To create audio-only ads.
- To create interactive ads.
- To serve lead forms.
- Ad groups
- Ad assets
- Individual elements such as lines of text, individual images, or videos.
- A set of ads or ad assets that share common themes.
- Select events done by at least 95% of users.
- Ensure events are being measured accurately.
- Select events done by more than 5% but fewer than 50% of users.
- Select your most valuable events, regardless of how often they occur.
- Mobile web generates conversion rates three times that of shopping apps.
- Mobile web generates conversion rates ten times that of shopping apps.
- Shopping apps generate conversion rates ten times those of mobile web.
- Shopping apps generate conversion rates three times those of mobile web.
Jasmeet’s a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago, and she learns the assets haven’t been updated since launch. What two things should Jasmeet do next? (Choose two.)
- Review the asset report, but wait another two months before taking action – it’s too soon to know how well the existing assets are performing.
- Review the campaign’s existing assets to see if enough types and sizes exist for good ad coverage, and if the existing assets meet the recommended standards for quality.
- Review the asset report as a frame of reference, then immediately remove all existing assets and start fresh with new ones. After two months, the existing assets are stale and need to be replaced.
- Review the asset report to see which assets are low-performing, and gradually swap them out for new ones.
Linda wants to get the most from her Google App campaign ads. She writes the required amount of text assets, but doesn’t have many other assets to upload.
Which assets may be auto-generated by the campaign, in addition to what Linda can upload?
- The existing Display Network and/or Video campaigns within the same Google Ads account.
- The associated images and videos on Google Images and YouTube.
- The website associated with the app in question.
- The content within the app’s Google Play and Apple App Store listings.
- She should look at total conversions, which automatically include view-through conversions.
- View-through conversions isn’t a default column in the performance report. She should add her total interactions with her total conversions.
- View-through conversions isn’t a default column in the performance report. She should customize her columns to include it.
- View-through conversions isn’t a default column in the performance report. She should ﬁnd the view-through conversions in the asset report.
Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes machine learning is doing everything.
What are three ways in which Hiroko can help guide the machine learning powered campaign?
- Update campaign settings daily.
- Adjust bids regularly.
- Set boundaries.
- Provide a lot of good data.
- Evolve the strategy.
Simon’s been in the marketing industry for a few years. He’s learning about the ways machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities?
- It allows for more time to focus on strategy and creating customer experiences.
- It’s an eﬃcient way to learn what account structures are being used by similar businesses.
- It’s an automated solution to communicate with clients using faster response times.
- It’s a practical way to automatically convert client briefs into fully functional account structures.
Select All Correct Responses
- People are spending more time using apps.
- A mobile app will encourage users to visit their website.
- A well-performing app can directly improve website usage.
- The number of users on mobile devices continues to grow.
- A limited-time promotion in an app.
- Actions that people perform in an app.
- A way to market to potential users.
- When an app is on sale in the app store.
- Themed ad groups are used to set budgets by traveler interest.
- Themed ad groups are used to adjust bids by traveler interest.
- Themed ad groups are used to create and deliver relevant ads to travelers with diﬀerent interests.
- Themed ad groups are used to create and deliver ads in diﬀerent languages to diﬀerent travelers.
As with all Google Ads products, brand safety is of the utmost importance to Google App campaigns. Therefore, Google gives advertisers additional control over their placements, including the ability to exclude placements.
What’s the maximum number of placements per account an advertiser can exclude?
Walt wants to provide strategic guidance for the Google App campaign he’s managing. He wants the campaign to work within speciﬁc boundaries, toward a desired outcome.
Which two settings should Walt observe on an ongoing basis? (Choose two.)
Cosmetics brand Lit Looks isn’t getting the reach they expected from their Google App install campaign. They want to optimize their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10-30 seconds in duration.
What are they missing in their video asset mix?
- A 60-second landscape video asset.
- A 60-second portrait video asset.
- A carousel video asset.
- A square video asset.
- An ad must be more than 75% on-screen for more than ﬁve seconds.
- An ad must be more than 50% on screen for more than ﬁve seconds.
- An ad must be more than 50% on screen for more than two seconds.
- An ad must be more than 75% on screen for more than two seconds.
- Average device screen size.
- Availability of high-speed internet.
- Average device battery life.
- Browser preference of market.
- Population density of market .
- Apps are guaranteed to run faster than mobile sites.
- Apps automatically look better than mobile sites.
- Apps generate higher conversion rates.
- Apps have higher average order values.
- Apps have lower abandonment rates.
- Engagement and website growth
- Discovery and engagement
- Discovery and global expansion
- Global expansion and in-store sales
- Identifying the most important audiences for your business.
- Improving the average order value of your customer base.
- Driving as much traﬃc as possible to a .com website.
- Delivering a great user experience as part of the customer journey.
- App campaign ad
- Oﬄine marketing eﬀorts
- App store listing
- Website where the app is featured
- Proactively target an audience with most-engaging video assets.
- Send push notiﬁcations to high-value users, reminding them to use an app.
- Focus marketing strategies on similar users who bring long-term value to a business.
- Focus marketing eﬀorts only on those users that are already engaging with an app regularly.
- A travel app looking to increase their user base by 50% in the next six months.
- A dating app earns $50 in revenue every time an app user upgrades to Premium level.
- A banking app knows those who use the app to deposit checks are more likely to remain loyal customers.
- An entertainment app provides unlimited video views to users.
Gordon is running a Google App campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine to achieve optimal performance?
- Yes. The system needs a minimum of 30 unique conversion events across 30 days.
- Yes. The system needs a minimum of 10 unique conversion events across 30 days.
- No. The system needs a minimum of 300 unique conversion events across 30 days.
- No. The system needs a minimum of 3,000 unique conversion events across 30 days.
Shayley’s reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer OneStop. She has the OneStop app installed and clicks on the ad. OneStop has enabled deep linking.
What will happen next?
- Shayley will be taken to a Google search page with “hiking boots” pre-populated as her search term.
- Shayley will be taken to the hiking boots section of the OneStop website.
- Shayley will be taken directly to the hiking boots section of the OneStop app.
- Shayley will be taken to the app store listing, prompting her to download the OneStop app.
Sophie’s been asked to create image assets that adhere to best practices for Google App campaigns. She wants to guarantee placement across all channels. At minimum, what image assets should Sophie create and upload?
- At least two landscape images without any superimposed text or logo.
- At least two landscape images with a watermark of the app logo included.
- At least two portrait images with a watermark of the app logo included.
- At least two portrait images without any superimposed text or logo.
Measuring across app and web is challenging, yet important for understanding cross-platform behavior. Which two solutions does Google oﬀer to bridge the measurement gap between app and web? (Choose two.)
- App and Web properties in Google Analytics
- Google Ads SDK platforms report
- Deep linking
- Cross-platform report in Google Analytics
- A food delivery company running a campaign to get new
- An outdoor retailer running a campaign to drive more in-app
- Responding to user feedback
- Generating app reviews
- Driving app downloads
- Encouraging app usage
- Build user base and installs at
- Add campaigns that focus on higher-value installs by focusing on in-app
- Activate existing users with engagement
- User location
- Ad schedule
- Competition becomes more focused at a granular level.
- The system works best when working from the largest dataset possible.
- App campaigns don’t allow location targeting at a more granular level than country-level.
- Users outside of the location target area might feel excluded.
- Building audience lists based on individual user emails.
- Developing a list of campaign management recommendations.
- Developing a list of suitable potential markets for expansion.
- Translating an app into multiple languages.
- Introduce one asset type at a time, to eventually identify which type works best.
- Follow best practices for uploading a diverse and comprehensive asset mix.
- Invest a lot of time reviewing the assets being used by similar businesses.
- Improve and optimize the asset mix based on insights from the asset report.
- Personalization and video quality
- Technical performance and personalization
- Technical performance and user experience
- User experience and video quality
- The system starts by learning from manual management.
- Other campaigns in the account need to be analyzed ﬁrst.
- There’s a lot of data needing to be processed.
- Manual input is needed from Google employees.
- Decision making
- Budget setting
Sally’s historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy.
What are two ways machine learning helps reduce the time she’ll spend in her Google App campaign? (Choose two.)
- Machine learning can analyze many signals to determine the right audience for her ad.
- Machine learning can review competitor performance to optimize campaigns.
- Machine learning can create combinations of assets to deliver a relevant ad to the right user.
- Machine learning can apply industry insights to optimize campaigns.
- Enter address
- Add payment
- Coupon redemption
- Video views
- Matched interest
- Ad formats, budget, location
- Ad formats, language, location
- Budget, language, location
- Ad formats, budget, language
- Content is taken from the website and social media associated with the app to design diﬀerent ad formats.
- The system analyzes App campaigns run by similar businesses and identiﬁes the best settings for your ads.
- The system will run a simulation to analyze how your app works, then design ads based on what it ﬁnds.
- If video or image assets aren’t manually uploaded, content may be pulled from the app store listings.
- Reach, demographics, reporting
- Reach, relevance, simplicity
- Reporting, relevance, simplicity
- Reporting, simplicity, demographics
- Reporting level
- Ad group level
- Campaign level
- Asset level
- App engagement
- App installs
- App notiﬁcations
- App interactions
- An estimate of the number of installs or in-app actions she can drive with her bidding strategy.
- An estimate of the total number of impressions the app will receive across Google’s inventory.
- A recommendation of the bid she should set to compete against similar businesses.
- A recommendation of bid adjustments, based on diﬀerent times of the day and week.
- App promotion alerts gamers of the latest industry news and information.
- App promotion encourages gamers to use hardware to improve their gameplay.
- App promotion helps users discover new games to download.
- App promotion helps convert mobile gamers into console and PC gamers.
- Machine learning evolves campaign goals automatically, without input.
- Machine learning produces results that align with deﬁned campaign goals.
- Machine learning saves time by analyzing hundreds of signals automatically.
- Machine learning sets campaign bids and budgets automatically.
- A simplistic graphic of the app’s title, to help spark curiosity in potential users.
- A list of bullet points highlighting the app’s key features.
- An introduction screen, with clear instructions on how to engage with the ad.
- A brief video clip showing a series of screenshots of what to expect from the app.
Janelle’s running a Google App campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine toward a successful outcome? (Choose three.)
- Janelle can set location targeting at the ad group level.
- Janelle can provide the system with abundant data and time.
- Janelle can adjust bids daily to ensure the campaign stays on target. Janelle can evolve campaign strategy over time.
- Janelle can set bids and budgets strategically.
- App campaigns exclude all placements and mobile categories.
- App campaigns require users to upload an HTML ﬁle to prove app ownership.
- App campaigns are opted out of certain inappropriate or graphic content.
- App campaigns automatically select languages appropriate to a user’s goal.
- There’s no need to implement an SDK.
- It provides a simple Android-only solution.
- It provides automatic setup and out-of-the-box reporting.
- Data collection is transparent and more secure.
- It provides unlimited reporting on up to 250 distinct events.
- It tracks Android app installs and in-app purchases made through the Google Play store exclusively.
- It doesn’t require editing an app’s code or using a third-party analytics tool.
- It helps make your measurement more comprehensive.
- Google Search, Google Play, Discover, Gmail, and Google Maps
- Gmail, Google Search, Google Play, and 3M videos in the YouTube network
- 3M sites and apps in the Google and YouTube networks
- Google Search, Google Play, YouTube, Discover, and 3M sites and apps in the Google network
- Increased asset variety helps ads show up across more of Google inventory.
- Increased asset variety lets ads show only on YouTube.
- Increased asset variety lets ads be more visible in Google Search.
- Increased asset variety lets ads show across more geographic locations within Google inventory.
- Machine learning delivers relevant ads to each customer.
- Machine learning creates company strategies.
- Machine learning measures performance more eﬀectively.
- Machine learning builds great customer relationships.
- Machine learning can analyze millions of signals and placements in real time.
- Machine learning reduces human bias and common errors.
- Machine learning can have a better understanding of business objectives.
- Machine learning is more capable of interpreting human emotion.
- Create a library of assets he might use during the ad creation process.
- Gather feedback from people already using his app regularly.
- Conduct thorough research on apps belonging to similar businesses.
- Deﬁne a goal he wants to achieve with an App campaign.
- They’re any action a user performs when using the app.
- They’re the total number of users who have installed the app.
- They describe when a user leaves a review about the app on the app listing.
- They’re speciﬁc events that matter most to a business.
- App settings
- Search queries
- Ad schedule
Anne is looking at the “Performance” column in the asset report of her Google App campaign. She wants to see how speciﬁc assets have been performing. She notices the terms “low”, “good”, and “best” in the column.
Asset ratings are distributed based on which criteria?
- The number of impressions they receive in each ad group.
- The all conversion value they acquired over the last 30 days.
- The average click-through rate (CTR) they acquired over the last 30 days.
- The number of conversions they receive in each ad group.
An education company is preparing to run a marketing campaign for their app.
Identify three factors the company should consider when determining the objectives for their upcoming campaign. (Choose three.)
- Business goals
- Competitor strategy
- Annual revenue
- Stage of app maturity
- App speciﬁc goals
- Conversion tracking provides insights that shape push notiﬁcations for an app.
- Conversion tracking enables companies to understand individual user preferences.
- Data captured by conversion tracking may be used to target speciﬁc users.
- Data captured by conversion tracking powers machine learning.
- Sound eﬀects
- Customer support
Knowledge check assessment
- To help users discover the app
- To increase user engagement with the app
- To drive phone calls to customer service
- To determine if the app is useful
- By delivering a relevant ad to the right user at the right time
- By delivering relevant ads to users on YouTube
- By delivering as many ads as possible to the same user throughout the day
- By delivering ads to as many users as possible
Select the best answers.
- Business goals
- App-speciﬁc goals
- Stage of app maturity
- Competitor strategy
- Data captured with conversion tracking powers the machine learning that’s at the heart of Google App campaigns
- Conversion tracking provides insights that help shape push notiﬁcations for your apps
- Conversion tracking enables you to understand individual user preferences
- Data captured with conversion tracking can be used to target speciﬁc users
- Budget, language, location
- Ad formats, budget, location
- Ad formats, budget, language
- Ad formats, language, location
- Ad groups with speciﬁc themes are used to create and deliver relevant ads to travelers with diﬀerent interests
- Ad groups target users based on their past travel history
- Ad groups allow a marketer to set diﬀerent budgets for each theme
Your manager is questioning the need for you to spend time on your new Google App campaign, since “machine learning is doing everything.” What are three things you can tell your manager you’re doing to guide the campaign?
- Provide the system with ample, meaningful data and the time to process it
- Keep an eye on strategy and objectives, evolving them over time as needed
- Create helpful boundaries for the system to work within by setting a thoughtful bid and budget
- Make adjustments to the campaign in reaction to hourly ﬂuctuations in performance
Select the best answers.
Select All Correct Responses
- Review the campaign’s existing assets to see if there are assets of enough types and sizes for good ad coverage, and whether the existing assets meet the recommended standards for quality
- Use the asset report to see which assets are low-performing and gradually swap them out for new ones
- Review the asset report, but wait another month before taking action – it’s too soon to know how well the existing assets are performing
- Review the asset report as a frame of reference, then immediately remove all existing assets and start fresh with new ones
You’re running an App campaign for OneStop, an international clothing retailer, and you’re trying to follow best practices for your measurement strategy. Which three questions should you be focused on answering?
- Are view-through conversions being measured and valued appropriately?
- How are users moving between OneStop’s app and web properties?
- Which of OneStop’s app users have the highest long-term value?
- How eﬀective is deep linking at getting new users to install the OneStop app?
- Information on the Play listing page is used as creative assets in App campaigns
- A high-quality listing will encourage downloads by users from the App campaign
- World News Online customers have higher expectations than the average user
- Information on the Play listing page is used for App push notiﬁcations.
You’re working with a productivity app that is considering expansion outside of the US into LATAM. Besides translating the app into relevant languages, which three steps should you take before launching in new markets?
- Research speciﬁc market culture and productivity tool usage in LATAM
- Customize the app’s UX and expand payment methods relevant to LATAM
- Research device usage and connectivity within LATAM
- Launch the app in LATAM before translations are complete, to test the market