Google Analytics 4 Certification Answers
To get your GA4 certificate you need to pass 50 question assessment. There are 150 possible questions and during the test you get 50 random questions from these 150. And in a random order. Our file contains all possible exam questions with verified answers.
The Google Analytics Certification assessment consists of 50 questions and you have 75 minutes to complete.
You will need a score of 80% or higher to pass.
If you end the assessment early or the timer runs out before you have answered enough questions correctly, you will not pass and will not be able to resume from where you left off.
You must wait 1 day before retaking this assessment if you failed your last attempt.
Some questions:
You want to know what pages new users open most often after opening your home page, so you create a new path exploration in Explore that you plan to share with a co-worker.
Who can see this new path exploration, by default?
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Explore
Advertising
Configure
Reports
That data will only be used for audiences in Google Ads
That data will only be used for measurement purposes
That data will only be available in the Reports and Explore sections
That data will only be available in the Advertising section
You just added a feature to your website allowing users to sign up for a newsletter. Now, you want to mark new sign-up events as conversions and create an audience for people who signed up.
What part of your Google Analytics 4 property helps you manage events, conversions, and audiences?
You manage a retail website and customers arrive from many different places, like search engines, ads, and social media. You’re interested in gaining insight to which of these is driving the most new customers and the most conversions.
Which dimension shows you where your website users arrived from, such as “organic search” or “referral”?
You generate a report to show how many users are coming from various device types, like computers and mobile phones, over the past 30 days.
In this report, which of these is a “metric” in Google Analytics?
In this report, what is device type?
To gain insight into which pages new users open most often after they open your home page, you’ve created a new path exploration in Explore.
What’s the default setting for who can see the exploration?
In this report, which of these is a “metric” in Google Analytics?
You are in your Google Analytics property’s Explore section.
The page_view event is triggered whenever a website visitor views any page on your site.
What do audience triggers allow you to do?
You work for an online baseball card reseller and store data about each of your sales items offline.
Which of these features would let you upload a CSV file that contains item data to join with Analytics data?
Because you’ve set up your web data stream, your website is already feeding data to your Google Analytics property.
You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?
You collect data on your point-of-sale system that could complement the data you are sending to Google Analytics from your website and app.
Which of these features allows you to collect and send events directly to Google Analytics servers?
Some of the events on your website are especially valuable to you — things like purchases or newsletter sign-ups.
If you wanted to mark these events as important and assign a value to them, what mark should you assign to them in your Google Analytics 4 property?
You are setting up Google Analytics and are asked to set up a data stream as part of the process.
Which of these describes a data stream?
You’re using Google Analytics for your website.
In which situation could you use the Engagement overview report?
You would like to export your Google Analytics data to BigQuery to run queries and combine some of your offline data with Analytics data.
What type of Analytics property can export data to BigQuery?
You want to know how various ads you’ve placed work together on the path to conversions.
Where in your Google Analytics 4 property can you find the “Conversion paths” report?
To understand how many users are coming from various devices, like desktops or mobile phones, you run a report that shows this data, per device, over the past 30 days.
In this report, what is device type?
You manage an eCommerce site and are creating new audiences to segment users in ways that are important to your business, like users who’ve made a purchase.
Which of these is an example of a predictive audience?
Whenever a website visitor views any page on your site, they trigger the page_view event.
What if you wanted to define a new event to trigger when visitors land on a particular page (e.g., the homepage)? Once you’ve navigated to Events in the Google Analytics interface, which option would you choose to make this happen?
You are the managing editor of a blog that features several contributing writers.
What could you use to report the writer’s name on each article page?
You have already set up your web data stream and data is flowing into your Google Analytics property from your website.
You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?
You manage a hardware store and you post a new how-to video on your website so that customers can learn how to properly use the tools that you sell. Google Analytics has a lot of data about user interactions with this video.
Which of these is considered a “user property” collected by Google Analytics?
You want to run queries and combine some of your offline data with Analytics data. To do so, you want to export your Google Analytics data to BigQuery.
What Analytics properties are able to export data to BigQuery?
You’re asked to set up a data stream in accordance with setting up Google Analytics.
What is a data stream?
Your business has a website and an app, and you would like to analyze user journeys across these two platforms, as well as see how new users are arriving at your website and your app.
Which of these should you use for these insights?
You want to see the steps your users take toward a key conversion.
Which exploration technique lets you visualize the steps users take toward a key task or conversion and see how well they are succeeding or failing at each step?
You decide to advertise online in a few different places to drive traffic to your website. You’re in your Google Analytics 4 property and are interested in how these various ads work together on the path to conversions.
In this case, where can you find the “Conversion paths” report in your Google Analytics 4 property?
You are looking for advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers’ engagement.
Which section would you open in your Google Analytics property?
You’ve been collecting data on your point-of-sale system that could be used in conjunction with data you send to Google Analytics from your website and app.
Which of these features allows you to collect and send events directly to Google Analytics servers?
You created a new option for your users to sign up for a newsletter on your website. You’d like to mark those new sign-up events as conversions, and create a new audience for those users who signed up.
Where in your Google Analytics 4 property can you manage your events, conversions, and audiences?
You work for an online vintage clothing retailer and store data about each of your sales items offline.
Which of these features allows you to upload a CSV file containing item data you want to join with Analytics data?
You’ve created a new path exploration in Explore to gain insight into the top pages that new users open after opening your home page. You’re interested in sharing your findings with your colleague.
By default, who can see the exploration you just created?
You manage a website and consider certain events as especially valuable — like when users sign up for your newsletter or make a purchase.
If you want to designate these events as important and assign them a value, how should you label these events in your Google Analytics 4 property?
You’ve just set up an option on your website for your users to sign up for a newsletter. You want to count those new sign-up events as conversions and create an audience for users who signed up.
Which part of your Google Analytics 4 property lets you manage events, conversions, and audiences?
You’ve started a new Google Ads account and would like to link it to your Google Analytics property so that you can see detailed marketing campaign data.
Where in your Google Analytics 4 property can you manage product links like this one with Google Ads?
The data you collect on your point-of-sale system could complement data that your website and app sends to Google Analytics.
Which feature allows for the collection and sending of events directly to Google Analytics servers?
You generate a report to show how many users are coming from various device types, like desktops and mobile phones, over the past 30 days.
In this report, what is device type?
You want to find techniques that go beyond standard reports so that you can uncover deeper insights about customer engagement.
Which section of your Google Analytics property contains this?
You manage a blog that has a few contributing authors.
What could you use to report the name of the author on each article page?
You have an event on your website that triggers when users watch a video.
Which of these is an example event parameter?
You are in the Explore section of your Google Analytics property and would like to customize metrics and dimensions in a table format.
Which exploration technique should you use?
You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who’ve made a purchase.
Which of these approaches would provide you with a predictive audience?
Users are finding and visiting your website from a variety of different places, including search engine results and social media.
Which section within Reports in Google Analytics can give you insight into where your users are coming from before visiting your website?
Your team manages a retail website that customers arrive at from a variety of places including social media, ads, and search engines.
Which of these dimensions would you look at to determine whether your website traffic was coming from “organic search,” “referral,” or other areas?
You want to start collecting and reporting insights in Google Analytics for your website.
What do you need to implement in order to start collecting and sending this data to Google Analytics?
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Which report can you use to find this insight?
Conversion paths
Funnel exploration
Model comparison
Segment overlap