HubSpot Trainer Certification Exam Answers

HubSpot Trainer Certification Exam Answers

Practicum not included, you have to do yourshelf.

Exam

• There are 60 questions.
• It should take 1 hour to complete.
• You must answer 45 questions correctly to pass.
• You must wait 12 hours between attempts.
• You have 3 hours to finish the exam.

Questions:

All of the following are best practice examples of using storytelling, EXCEPT:

• Using a story to re-engage participants who have become disengaged from your training
• Incorporating as many personal stories as you can throughout the training
• Using stories that are relevant to your audience and topic
• Weaving your story throughout the training to help participants recall earlier points

True or false? Having a list of training skills provides trainers with a guideline for self-assessment and a way to identify opportunities for improvement.

• True
• False

The following behavior is an example of using which training skill? “Trainers ask the learners to agree to a set of expectations for how the class will be conducted. In turn, you can ask what the learners would like from you.”

• Agreements
• Conflict
• Aligning learners
• Content mastery

All of the following are examples of using vocal cadence effectively, EXCEPT:

• Pausing at appropriate times to build anticipation
• Varying your vocal tone to avoid being monotone
• Using an overly melodic tone to keep your audience engaged
• Adjusting your tone based on the content that you’re delivering

True or false? Successful trainers are able to always avoid conflict in their training.

• True – Conflict is never constructive in a classroom setting.
• True – Avoid any topics that can cause conflict, since this leads to anger and frustration from participants.
• False – When used appropriately, constructive debates are a way to engage participants.
• False – While conflict should never be used for beginner topics, it should always be used when teaching advanced topics.

True or false? Successful trainers only self-assess their skills when they start out. Once you’ve given a few successful trainings, you won’t need to revisit this.

• True
• False

Which training skill is demonstrated by trainers who are able to answer questions outside the scope of training and run a successful training without relying on slides?

• Delivery methods
• Content mastery
• Question asking
• Analogies, examples, and metaphors

Fill in the blank: ___________ learners tend to learn best through methods like lectures, discussions, and brainstorming.

• Visual
• Auditory
• Kinesthetic
• All of the above

Which of the following is typical of kinesthetic learners?

• A.) Needing lots of breaks, since they find it difficult to sit for long periods of time
• B.) Speaking with their hands and through gestures
• C.) Sitting in the front of the room to avoid visual distractions
• D.) A and B
• E.) A and C
• F.) A, B, and C

True or false? Survey your participants prior to your training to understand their learning styles, and then focus solely on accommodating the most common learning style.

• True
• False

All of the following describe adult learners, EXCEPT:

• Adults need to know why it’s important that they learn this content.
• Adults want to share their experiences and learn from other participants in the class.
• Adults don’t care when they will apply the learning to their work or personal life.
• Adults want to choose what they learn, when they learn it, and how they learn it.

True or false? The best way to motivate adult learners is to enhance their reasons for participating and decrease the learning barriers.

• True
• False

How can you create a collaborative and respectful environment for adult learners?

• Include climate and rapport building in the beginning of your training.
• Create easier activities in the beginning of the training so that learners gain confidence as they move towards more difficult activities.
• Don’t dismiss learners’ questions and answers, even if they aren’t exactly what you were looking for.
• All of the above.

You decide to create an activity about what a good social media post looks like. You want the attendees to write out social media posts and receive feedback from other participants. Which element of an adult training lesson is this an example of?

• Experience
• Benefit
• Participation
• Application

All of the following are strategies to help participants understand the benefit of social media, EXCEPT:

• Using an example of a marketing strategy that includes social media in comparison to a marketing strategy that omits social media.
• Sharing a story of how your agency improved a client’s business bottom line through social media.
• Sharing a statistic on the results of social media.
• Having participants create a social media publishing schedule.

Fill in the blank: __________ helps you build a connection with your audience and draw them in.

• Eye contact
• Stage presence
• Movement
• Body language

True or false? Communication is more than the words you speak.

• True
• False

Fill in the blank: You should _____________ to make sure you’re being clear and that your learners are on the same page.

• check your sources
• ask questions
• repeat yourself

True or false? Rapport only needs to be built between you and the individuals in the class.

• True – Rapport is built between you and the learners, one on one.
• True – You can only focus on building rapport with one person at a time.
• False – You need to build rapport and encourage the learners to seek out collaboration with the rest of the group.
• False – Rapport includes everyone, but has to be built over a long period of time.

True or false? The best way to become a better public speaker is to find one you admire and copy them.

• True – Imitation is a form of flattery.
• True – If they’re good at it, you will be too.
• False – You can’t be anyone but yourself.
• False – You should think about what you find engaging about them, not try to impersonate them.

Fill in the blanks: When in front of a class, your movements should be __________ and _____________.

• fast, exciting
• purposeful, engaging
• slow, calm
• powerful, inspiring

Fill in the blank: In the ________ phase of the ADDIE model, you’ll deal with learning objectives, assessment instruments, exercises, content, subject matter analysis, lesson planning, and media selection.

• analyze
• design
• develop
• implement

In which phase of the ADDIE model do you define the instructional problems and identify your learning persona?

• analyze
• design
• develop
• evaluate

Fill in the blank: A ___________ first identifies the goal of the training and then chooses the actions that are most likely to help you arrive efficiently at that goal.

• learning gap
• learning persona
• backwards plan
• learning goal

True or false? A learning goal must have specific, observable, and measurable outcomes.

• True — Learning goals must always be specific, observable, and measurable.
• True — Learning goals should be very specific and easily answered questions.
• False — Learning goals are big, overarching questions you hope to answer in your course and may not result in observable and measurable behavior.
• False — It depends on the goal. While some can be more open-ended, others must be more specific.

Which of the following are examples of types of learning activities?

• Case studies
• Games
• Lectures
• Role plays
• All of the above

True or false? While you should try to edit your content before you deliver it, spelling and grammar errors won’t impact your learner’s experience.

• True
• False

Which of the following is an example of a learning goal?

• “How do you create remarkable content?”
• “Students will be able to define the three stages of the buyer’s journey.”
• “Students will be able to compose an agile content marketing plan.”
• “Students will fill out a buyer’s journey roadmap.”

True or false? One way to test your content during the develop phase is to perform pilot tests with a sample of your intended audience.

• True
• False

Which of the following personality traits is contagious in a learning environment?

• Confidence
• Enthusiasm
• Passion
• All of the above

True or false? Preparation is different for every facilitator and class.

• True
• False

Fill in the blanks: __________ and _________ will indicate your comfort level with the topic.

• Confidence, presence
• Preparation, excitement
• Practice, planning
• Your slides, presentation

Fill in the blank: A(n) __________ gathers information about each of your learners prior to the class.

• pre-class questionnaire
• ice breaker
• class introduction email
• phone interview

The learning environment can be broken into three focal points:

• students, conversations, and presentations.
• seats, slides, and materials.
• audience, atmosphere, and room.

Fill in the blank: A _______________ style uses a mix of questions, paraphrasing, and pivoting to help the students reach a learning objective through discussion.

• presentation
• facilitation
• lecturing
• reading

Fill in the blanks: ____________ is an ideal method when the topic is easily understood with little to no explanation; _____________ is an ideal method when you have experienced learners who can engage in discussion.

• Facilitation, presentation
• Presentation, facilitation
• Facilitation, storytelling
• Presentation, lecturing

True or false? If you start a class with one method, you cannot change it until your next class.

• True – You need to stay consistent throughout the class.
• True – You will confuse the class if you change styles.
• False – Being flexible and varying your style will keep the learners engaged.
• False – You can change it, but you have to end with the one you started with.

Fill in the blank: Your goal as a trainer is to __________.

• teach what you want to teach
• have every student score 100% on the exam
• have a meaningful impact on your students

Fill in the blank: ____________ increase(s) the students’ confidence levels by guiding them toward the answers that will bring them closer to the learning objectives.

• Question asking
• Examples, metaphors, and analogies
• Paraphrasing

True or false? The learning environment can affect how well your students reach the learning objectives.

• True
• False

True or false? Classroom management is the same for every class, no matter the size of the class or skill levels of the participants.

• True
• False

Fill in the blank: During the ______ stage of the learning loop, learners describe how a new skill connects to the objective of the training session and to their job role.

• recall
• relate
• resolve
• remind

True or false? During the recall stage of the learning loop, learners connect the key points to what they’ll need to accomplish after the training.

• True
• False

In which stage of the learning loop would you ask questions that require participants to think about their experience?

• recall
• relate
• resolve
• remind

Which of the following is the HubSpot Certified Trainer benchmark NPS score you should use?

• 30 or higher
• 45 or higher
• 50 or higher
• It depends on the training you’re giving

True or false? NPS is calculated by subtracting the detractors percentage from the passives percentage.

• True
• False

Imagine you surveyed 100 training attendees. If 10% were detractors, 30% were passives, and 60% were promoters, what would your NPS be?

• 30
• 40
• 50
• 60

You’ve been conducting the same training for different groups of people during the past year. Your NPS dropped from 60 to 45 over the past few months. What should you do next?

• Since your NPS has gone below 50, you should stop delivering this training right away and create a new one.
• Since your NPS is still close to 50, don’t make any changes yet. Wait six more months and then see if the NPS is still dropping.
• Since your NPS has been dropping over time, review participants’ qualitative feedback to identify opportunities to improve.
• There isn’t enough data to make a good recommendation.

Fill in the blank: ______________ are people who respond to the NPS with a score between 0 and 6.

• Promoters
• Passives
• Detractors

True or false? If you’re unsure how to price your training, offer it for free first. Then, you can survey your attendees and figure out a good price point.

• True
• False

True or false? You should only offer training services to clients that are ready to sign a 12-month retainer.

• True
• False

How does offering training services help your agency grow?

• Training provides a new source of leads.
• Training helps you demonstrate your experience in inbound and HubSpot and build trust with prospects.
• Training helps close more retainer deals.
• All of the above.

True or false? You should articulate the value of your training so that price doesn’t become the determining factor of whether someone attends or not.

• True
• False

Fill in the blank: Sending an email with a ____________ allows you to collect more information about your attendees prior to the training.

• workshop assessment survey
• post-training survey
• checklist of things they should bring to the training
• list of frequently asked questions

True or false? If you’re charging for your training, include a refund policy and display this on the event page itself.

• True
• False

True or false? Create a separate registration for each public-facing training you host so that you can set the right expectations for each training.

• True
• False

Which of the following expectations should you set on your training registration page?

• Length of the training
• Price of the training
• Location of the training
• Intended audience
• All of the above

You’ve just completed an inbound marketing fundamentals training that was open to the public. How should you follow up?

• A.) Send an email to thank attendees for coming and give them additional content that’s relevant to the session.
• B.) Offer your non-attendees content that was used during the event. Tell them you’re sorry you missed them.
• C.) Since this training was for the public and not an existing client, it’s best not to follow up with any emails. That will appear too pushy.
• D.) A and B
• E.) None of the above

True or false? You should only send a post-training survey to workshops you conduct with your existing clients.

• True — sending a survey after public-facing trainings will result in unnecessary feedback.
• True — your clients are the one’s paying you more, so it’s only important to get their feedback.
• False — it depends on the type of training whether sending a survey is worth it.
• False — if you want to improve your training, you should always send a post-training survey, regardless of the audience.

True or false? This training registration page includes all the information needed to set the right expectations for attendees.

• True
• False

How would you improve this training registration page?

• I wouldn’t change anything — it includes everything you need.
• I would remove the information on “Who Should Attend?” You don’t want to limit the amount of people who could be interested in the training.
• I would add the price of the training and where it’s located.

Fill in the blank: Trainers who are skilled in ________ bring their personality to the training, using humor, personal anecdotes, and humility to relate to the participants and build trust.

• humanity
• aligning learners
• vocal cadence
• question asking

All of the following are ways to accommodate visual learners, EXCEPT:

• Using videos and graphics to support your training
• Leaving space in workbooks to allow participants to take notes
• Writing down important information on a whiteboard
• Reading material aloud to participants

True or false? Adult learners prefer training that focuses on real-life problems and tasks, as opposed to academic material.

• True
• False

Fill in the blank: Clear communication and understanding leads to ___________.

• happy students
• students reaching the learning objectives
• more students signing up for your future classes

Fill in the blank: “Do you have any questions?” is an example of a ___________ question.

• clarifying
• open-ended
• close-ended
• classroom

Fill in the blank: Most adults want to understand the _______ before making a decision.

• why
• what
• how
• when

Fill in the blank: _______________ is a friendly, harmonious relationship; a relationship characterized by agreement, mutual understanding, or empathy that makes communication possible or easy.

• Friendship
• Professionalism
• Communication
• Rapport

How should you use the HubSpot Certified Trainer resources during the develop phase?

• Use the provided resources as the foundation for your training, but add your own examples, stories, and experience to the content.
• Use the provided resources exactly as they are — don’t change anything.
• Only use the provided resources if you don’t have any of your own original content.

True or false? Preparing your content means only creating it.

• True
• False

Fill in the blanks: As a trainer, your goal is to: _________, __________, and ____________.

• teach, talk, train
• inform, apply, inspire
• engage, educate, empower

True or false? The best way to prepare for your class is to memorize your presentation.

• True
• False

Fill in the blank: In _______________ style, you’ll uses a mix of storytelling and straight delivery of information to inspire or inform the attendees of knowledge or a process.

• presentation
• facilitation
• lecturing
• reading

Fill in the blank: ____________ help(s) your students relate abstract concepts to the learning objective.

• Question asking
• Examples, metaphors, and analogies
• Paraphrasing

Fill in the blank: In-person classroom trainings tend to be packaged as __________.

• part of a retainer
• a stand-alone offering
• both stand-alone offerings and as part of a retainer

True or false? In-person classroom trainings can help your agency generate new leads, since they can be open to the public.

• True
• False

Which of the following factors impact the price of your training?

• Your experience and expertise
• Your expenses
• Your attendees
• All of the above

True or false? In-person classroom trainings tend to have a larger audience and have less one-on-one interaction between the student and instructor than in-person workshop trainings.

• True
• False

True or false? You should reach out to attendees who leave positive feedback to see if they would be willing to share a testimonial on your training.

• True
• False

Sending your attendees an email that includes a list of things they can and cannot bring to the training, an agenda, and any workbooks they’ll need is an example of which type of pre-training email?

• An email that creates excitement and sets expectations for your workshop.
• An email that creates the educational space you’ll need.
• An email that recaps the most important information.
• An email that learns more about your attendees.

Fill in the blank: ________ is a customer satisfaction benchmark that measures how likely your customers are to recommend you to a friend.

• Learning loop
• Net promoter score
• Training quality score
• Detractors

True or false? To be proficient in delivery methods, successful trainers should identify one delivery style they are most confident in and rely solely on that method.

• True
• False

Fill in the blank: Successful trainers use relatable ____________ to make it easy for participants to relate to abstract concepts.

• question asking
• analogies, examples, and metaphors
• paraphrasing
• body language

Fill in the blank: ___________ helps you overcome your nerves and boosts your confidence.

• Self-confidence
• Being prepared
• Years of experience
• Improvising as you go

Fill in the blank: You can use ____________ to understand and quickly internalize the students’ responses, which gives you the opportunity to bring points together.

• question asking
• examples, metaphors, and analogies
• paraphrasing

Fill in the blank: Based on the _________ of your class, your practice will be different.

• length
• format
• size
• day

All of the following are guidelines to pricing your training, EXCEPT:

• Offering an “introductory price” for new trainings
• Offering an “early-bird” rate to encourage early registrants
• Charge $50 to $200 per seat for a one- to three-hour live training
• See what your competition is charging and charge less than that

How would you improve the following learning objective? “After this course, students will know how to use social media.”

• “After this course, students will know how to use social media better than before.”
• “After this course, students will understand how to use social media.”
• “After this course, students will be able to explain the steps for creating a social media strategy.”
• I wouldn’t change this learning objective.

Lesson 1: Training Fundamentals

• Why are training skills important?
• What are the 14 key training skills to master?
• What do these training skills look like in practice?

Lesson 2: Helping Adults Learn

• What are the three different learning styles?
• How can you accommodate each learning style?
• What are the six adult learning principles?
• How can you apply each learning principle into your training?
• What motivates adult learners?
• What are common barriers to learning for adult learners?
• How can you help motivate adult learners?
• What are the four elements of a training lesson for adult learners?

Lesson 3: Becoming a Clear Communicator

• Why is clear communication important for a learning experience?
• What’s the difference between clear vs. unclear communication and its impact on learning?
• What are clarity indicators?
• How can you keep the class engaged?
• What are the qualities of an effective communicator?
• Why is body language important?
• How should you use eye contact?
• How should you use movement and stage presence?
• What is rapport?
• How do you build rapport with your learner?
• What are the best practices for building rapport?

Lesson 4: Building Effective Training
• What is instructional design?
• What is ADDIE and how does it help you build training?
• What are the five phases of ADDIE?
• What happens during each of these five phases of ADDIE?
• How do you analyze learners?
• What are the elements of a backwards plan?
• Why is a backwards plan important?
• What is the difference between a learning goal and a learning objective?
• How do you write learning goals?
• How do you write learning objectives?
• How do you design learning activities?
• How do you design learning assessments?
• How do you develop a training session?
• How do you assemble the right materials?
• What are some strategies to test your content?
• How should you edit your content?
• What does a successful backwards plan look like?

Lesson 5: Preparing for a Successful Training
• Why is preparation important?
• What is contagious in a learning environment?
• What’s the difference between preparing your content vs. creating your content?
• What’s your goal as a trainer during this preparation?
• What content do you need to cover?
• How will you present and what materials do you need?
• What’s the difference between practice vs. memorizing?
• How do questions and rapport go together?
• What indicates your comfort with the topic?
• What are the learning environment focal points?
• What are the benefits of a pre-class questionnaire?
• How does the classroom setup and seating arrangement impact the class?
• What are the best practices to invite collaboration?