HubSpot PieSync Fundamentals Certification Exam Answers

 

Contrasts PieSync and Zapier as iPaas solutions and walks you through the PieSync functionality.

 

There are 30 questions.
It should take 30 minutes to complete.
You must answer 23 questions correctly to pass.
You must wait 12 hours between attempts.
You have 3 hours to finish the exam.

 

 

Fill in the blank: In the HubSpot App Marketplace, you can find _______.

• HubSpot swag such as t-shirts, coffee mugs, and backpacks
• Tools for your business, such as PieSync, that can be accessed with a HubSpot account
• Landing page templates and other modules to help build out content for your website

 

In which scenarios should you use PieSync? (Choose all that apply.)

• Enabling salespeople to have caller ID and an always up-to-date phone book
• Allowing sales staff to consult QuickBooks invoices directly within HubSpot
• Syncing Calendly meetings with HubSpot meetings
• Migrating Zendesk tickets into HubSpot Service Hub
• Having a two-way synchronization of contacts data with a Mailchimp audience

 

How many different apps can you connect using PieSync?

• Around 10, including HubSpot, with 10 new apps being released every year
• All of Zapier’s apps are automatically supported
• Over 200 apps, with new apps being released every week
• Around 200 officially, but actually unlimited apps if you consider PieSync’s open API

 

Fill in the blank: PieSync cannot be used for _________________.

• syncing customer data only one-way
• automatically promoting the HubSpot lifecycle stage for contacts according to how they behave in another app
• importing contacts data from a platform different from HubSpot
• de-duplicating data within one single platform

 

You want to achieve the following automation: When a HubSpot deal progresses to a certain stage, you need an invoice drafted up in your invoicing app. Which of the following statements is true?

• This is a textbook use case for a trigger-action automation tool such as Zapier. PieSync will not be of much help here.
• This is a textbook PieSync use case. Set up a sync between HubSpot and your invoicing app and this is what you’ll get.
• This will most probably require custom development. Welp, there goes this year’s budget.

 

You could use PieSync Health to see: (Choose all that apply.)

• The syncing status of a connection.
• Which contacts are syncing and which aren’t, including an error message to figure out why.
• Your PieSync and HubSpot billing status.
• How many new contacts you can still sync this month.

 

 

Which of the following statements are true? (Choose all that apply.)

• PieSync is a declarative method of integrating — you tell it what you want to achieve and PieSync will figure out what to do.
• PieSync is a procedural method of integrating — you set up the different steps of the integration.
• Zapier is a declarative method of integrating — you tell it what you want to achieve and Zapier will figure out what to do.
• Zapier is a procedural method of integrating — you set up the different steps of the integration.

 

How does PieSync match identical contacts across two different apps?

• Contacts are considered identical based on first and last name.
• PieSync checks whether the IP addresses attached to these contacts are the same.
• PieSync matches contacts on the basis of email address exclusively.

 

Other than contacts, PieSync can also sync companies. How does PieSync match identical companies across two different apps?

• Companies are considered identical based on their VAT or tax identification number.
• PieSync checks whether the IP addresses attached to these companies are the same.
• PieSync matches companies based on their company name or email (if any).

 

How often does PieSync refresh syncs?

• You can choose in the settings
• Automatically at least every 5 minutes
• Automatically every minute
• At the end of the day

 

Scenario: Yesterday I set up a sync. PieSync Health is alerting me that around 250 of HubSpot’s contacts could not be synced to my other app because the contacts don’t have a “Last Name (required field).” How could this be fixed? (Choose all that apply.)

• Export a CSV out of PieSync and repair the names in a spreadsheet editor.
• Fill out last names in HubSpot. PieSync will automatically pick this up and resume syncing the contacts that now have a proper last name.
• Have PieSync automatically define a placeholder last name for contacts with a missing last name.
• Have a HubSpot support agent fix this for you.
• There is no solution for this.

 

PieSync Health informs you that your sync is “rate limited.” No data is syncing. What should you do in this situation?

• PieSync will automatically resume syncing as soon as the rate limit is over.
• Upgrade to a different PieSync plan with higher limits.
• Hit “Force Sync”.
• Delete your connection and start over from scratch.

 

What steps are recommended before starting up a sync? (Choose all that apply.)

• No need to be careful. Just start the sync, and check the outcome. You can always revert to an earlier state of your database.
• Review the connection rules and field mappings.
• Make sure the data that you need synced is clean and rid of duplicates.

 

“Default field mappings” are customer properties that PieSync found in common for the two apps you need synced, and has linked automatically. What could be an example of a default field mapping’s property? (Choose all that apply.)

• Job title
• HubSpot lifecycle stage
• Mailchimp subscription status
• Mobile phone

 

What will happen when you disable the “Avoid Duplicates” checkbox?

• PieSync will no longer use the email address to identify unique contacts.
• Contacts that lack an email address will now also be included.
• Contacts that PieSync flagged as duplicates can now also be synced.
• All of the above.

 

Which of the following statements is false?

• By ignoring any contact that does not have an email address, the creation of duplicates is avoided.
• Connection Rules will help you define which contacts are kept in sync and which ones are not.
• The sync direction will ultimately decide which app wins in case of conflicts.
• Excluding a contact in one rule will not automatically exclude them in other rules.

 

Which of the following statements is true?

• You will always be able to get a two-way sync no matter which apps you are connecting.
• PieSync can create and update contacts, but it will never delete contacts.
• Changing the email address of a contact in sync, will cause the creation of a new contact.
• If you exclude a contact in one rule, it will automatically also be excluded in any other rule.

 

Why does PieSync sometimes ask you to select a contact type?

• Each connection can only sync one contact type.
• It needs to know which contacts to exclude.
• To have you verify the risk you are taking by syncing.

 

True or false: PieSync will always keep your contacts in sync, even if it’s a one-directional connection.

• Contacts will always be kept in sync regardless of the sync direction or integration.
• Not when syncing lead generators like Eventbrite or Facebook Lead Ads, then PieSync will just push those contacts like Zapier.

 

PieSync syncs with the following HubSpot object(s): (Choose all that apply.)

• Contacts
• Companies
• Tickets
• Deals
• Invoices

 

Which of the following fields will always be part of a default field mapping between any two PieSync compatible apps?

• First name, last name, and email
• Only email
• Company name
• Mobile phone

 

When is syncing a better option over importing? (Choose all that apply.)

• You have a CSV properly formatted and you know you only need to import this data once.
• You have contacts data sitting in two PieSync-compatible apps and need it to be synched up.
• You want to create leads in your CRM for every subscriber that interacts with your content.

 

True or False: PieSync syncs historical data.

• Contacts that already exist in the databases can also be synced.
• PieSync only starts syncing new data from the moment you set up the sync.

 

Scenario: While syncing your Outlook address books and HubSpot CRM, you discover that your personal notes in Outlook also sync into the CRM. You could make this a one-way sync from HubSpot into Outlook, but you actually need your data to sync from Outlook into HubSpot as well.What could you do to avoid a potentially bad situation?

• Set up connection rules to avoid contacts with notes to sync.
• Disable the notes field in the field mappings.
• Activate the special Outlook-NN (no notes) connector instead.
• Contact the PieSync team to custom code a solution for you.

 

What should you do before you start syncing with PieSync? (Choose all that apply.)

• Make sure that you have a good understanding of what your contact data looks like
• Clean up your contacts; delete or merge duplicates
• Take a backup of your contacts as precaution
• Run a test sync on a limited subset of your contacts
• No need to prepare. If something goes wrong I can have PieSync restore my contacts

 

PieSync connection rules allow you to: (Choose all that apply.)

• Change the color of your dashboard
• Limit which contacts should be kept in sync
• Define which team members have access to PieSync’s configuration screen
• Assign contacts to sync to the respective contact owners in HubSpot
• Set up Slack alerts for when syncing fails

 

In the following sync rule configuration, the desired outcome is to have contacts labeled “CRM” synced with HubSpot. What would you fix to make this setup work?

• This is a perfectly sound rule setup and nothing would need to be changed.
• The second rule needs to be deactivated. It does not come with a filter and would sync all contacts regardless of their label.
• Each rule still needs to have an action to define whether contacts can be created or only updated.

 

When is it useful to click “Force sync” on the PieSync Health screen?

• It is useful to click this button every seven to eight days to purge PieSync’s sync cache.
• When you’re actively making changes to your contacts and you don’t want to wait for PieSync’s next sync cycle.
• The “Force sync” button doesn’t do anything. It’s in fact a placebo button and its sole intent is to give the user a false sense of control over the sync.

 

Consider the scenario and screenshot of an active sync between HubSpot and Google Contacts. A new contact for lead John Doe was recently created in HubSpot. It’s been 25 minutes and the contact still isn’t showing in Google Contacts. Why isn’t this new HubSpot contact syncing into Google?

• The second rule to allow HubSpot contacts to sync into Google has been deactivated.
• The contact will only sync after 30 minutes. Patience is a virtue!
• The sync still needs to be manually triggered for John Doe to sync over.

 

Review the screenshot of the configured field mappings for a sync between HubSpot and Mailchimp. How can you start segmenting the Mailchimp audience based on company size (number of employees)?

• Everything is OK in PieSync. The segmentation on company size needs to be set up in Mailchimp directly.
• The field mapping is not yet complete. The company size property still needs to be mapped to a custom field in Mailchimp.
• It’s not possible to set up this type of segmentation through PieSync.

 

Review this screenshot. The following sync rule has three actions attached to it. What is the maximum amount of actions one could add?

• There’s no limit to the number of actions you can add in a sync rule.
• If the number of filters is N, then the number of actions can be N+1 at most.
• A maximum of three actions can be added to each rule.
• This depends on which pricing plan the user is on.

 

What could never be a possible field mapping between any two PieSync compatible apps?

• Sync up “First name” to “Last name”, two-way
• Sync up a yes/no field to a text field, one-way.
• Sync up a numerical field to a text field, one-way
• Sync up a date field to a date/time field, two-way

 

In the setting illustrated below, I have selected the second setting, HubSpot CRM. Choose the statement that most correctly describes the outcome of this configuration.

• When I change someone’s first name in Google Contacts, the first name in HubSpot should not change. Only changes that I make in HubSpot should be synced to Google Contacts.
• Someone’s first name could be spelled differently in both apps before I set up a two-way sync. This setting confirms it’s okay to have HubSpot’s first name overwrite Google Contact’s first name.

 

The drop-down shown here is a filter in a sync rule. It contains a long list of properties through which you can scope your sync to sync just a subset of data. What kind of properties will make up this list?

• Only the default HubSpot properties for contacts — custom properties can be found elsewhere
• HubSpot properties for contacts, along with data linked to Service Hub tickets
• All default and custom HubSpot properties for contacts and companies

 

Review the screenshot. The sync has been modified from its default two-way sync to a one-way sync instead. When would you need just a one-way sync instead of a two-way sync?

• PieSync is cheaper when it only runs as a one-way sync.
• You don’t want to make any inadvertent changes to HubSpot’s data.
• This is the only way to prevent your Google private contacts from syncing into HubSpot.

 

I’m in the process of setting up field mappings to sync the HubSpot lifecycle stage directly into Mailchimp’s “Tags” field. I want “Subscriber” or “Customer” to sync respectively as tags in Mailchimp. However, from this screenshot, you can see this is not possible. “Tags” is greyed out. Why would this not be possible?

• Tags have to be created beforehand in Mailchimp through its user interface, so a direct field mapping won’t work here.
• Since HubSpot does not work with tags, a field mapping to Mailchimp tags will not work either.
• The PieSync license in which this screenshot is captured probably doesn’t allow for this type of mapping.

 

Review the screenshot of this connection overview of two active syncs. The newly created contacts in either HubSpot or Outlook are not syncing across. What could be causing the sync issue?

• Contacts can only sync to either Google or Outlook, not both at the same time.
• The sync with Outlook is paused — resume this sync and the contacts will sync again.
• The maximum number of contacts that can be synced has been reached.

 

Review this scenario and screenshot: Oh no! A colleague who did not complete a training on PieSync logged into PieSync and changed the default sync rules, turning it into this atrocity instead. Why is this not making any sense?

• We don’t have any contacts named John nor Mary in our contacts database.
• It does not take into account that “John” can sometimes be spelled “Jon” without an “h.”
• Setting up these rules are overkill, and in fact, limit the sync to contacts named only John or Mary.

 

You want to keep HubSpot and Intercom in sync, but you don’t want new Intercom contacts to ever be created in HubSpot. How can you tell PieSync to keep existing Intercom contacts in sync with HubSpot?

• By adding an action to the second and third rule that says ‘only perform updates’.
• By adding a filter to the second and third rule that says ‘in HubSpot CRM’.
• By either deleting or disabling the second connection rule.
• It’s not possible, PieSync will always sync historical contacts.

 

Review this screenshot. What could be wrong about this sync rule?

• The operator should not state “equals.” It should instead state “contains.”
• The rule logic is wrong — a contact can never be a lead and a customer at the same time. These should be split up into two separate sync rules.
• Instead of “AND” an “OR” operator should have been selected.

 

 

Google Ads Apps Certification Answers

Learn the fundamentals of App campaigns and get Google Ads certified.

The Google Ads Apps assessment consists of 49 questions and you have 75 minutes to complete.

 

Keep in mind:

You will need a score of 70% or higher to pass
If you end the assessment early or the timer runs out before you have answered enough questions correctly, you will not pass and will not be able to resume from where you left off
You will not be able to review or edit your answers once you have moved to the next question (or hit the submit button on the last question)
You must wait 1 day before retaking this assessment if you failed your last attempt

 

Score 100% in last review.

 

 

 

When creating a Google App campaign, what determines a campaign bidding strategy?

• The number of downloads the app has.
• The industry standard for that particular app.
• The target-user settings of the campaign.
• The total value of the campaign budget.

 

Why might a cosmetics company that traditionally sells products in stores promote their app?

• The app can help customers buy products they were already likely to buy.
• The app can forecast makeup products customers are likely to buy.
• The app can let customers try products virtually.
• The app can help customers write product reviews.

 

What drives impact at scale for Google App campaigns?

• A Google-designated team
• Machine learning
• Third-party support from Google partners
• The YouTube video network

 

Jason owns a productivity app and wants to expand outside of the US into Latin America. He hires a professional translation service and believes he’s ready to go as soon as the service is done.
Which three steps should he consider before launching? (Choose three.) Select All Correct Responses

• Launch the app in Latin America, before translations are complete to test the market.
• Launch first in Latin American markets with more than five million residents.
• Research specific market culture and productivity tool usage in Latin America.
• Customize the app’s UX and expand payment methods relevant to Latin America.
• Research device usage and connectivity within Latin America.

 

Why should marketers align with their app developer teams?

• Marketers can provide app developers with insights based on data from Google Search campaigns.
• App developers are required to complete some actions within Google App campaigns.
• A positive user experience across the board can support campaign goals.
• App developers generally have more marketing knowledge when it comes to promoting apps.

 

What’s a benefit to gathering data about events that happen in an app?

• It will immediately reduce marketing costs.
• It can help guide marketing efforts.
• It can be used as a benchmark against similar apps.
• It can help inspire new ideas for image assets.

 

Emma is creating a new Google App campaign and working on her ad assets. Which of the following asset types is she required to manually add?

• Various images
• Headline and description text
• A demonstration video
• A final URL

 

Match each statement about machine learning with the related benefit of Google App campaigns.

1. Machine learning processes massive amounts of data, to deliver the most effective message to the right user at the right time.
2. The complexity of creative A/B testing and possibility of human bias disappear with an automated approach to campaign management.
3. Greater inventory and more ad formats means machine learning can serve ads to a wide audience of interested

• Relevance
• Reach
• Simplicity

 

Where do users spend the most time when on mobile devices?

• Websites
• Apps and websites equally
• Apps
• Phone calls

 

A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches?

• User reviews
• Website traffic
• New users and installs
• In-app actions

 

While machines deliver a variety of advantages, humans still offer their own unique skill sets. What two advantages do humans have over machines when it comes to marketing? (Choose two.) Select All Correct Responses

• Humans make better strategic decisions.
• Humans excel at monotonous tasks.
• Humans think more creatively.
• Humans are better at handling large amounts of data.

 

Healthy Life HQ10, a Health and wellbeing company, has both a website and an app.

What are three reasons the company should consider implementing measurement solutions that connect web and app? (Choose three.)

• To drive more fitness video views.
• To move customers from using the app to using the website.
• To help improve overall mobile ROI.
• To close the loop on mobile conversions.
• To deliver a seamless mobile experience.

 

Luca’s running a Google App campaign for news publisher World News Online.
Why should Luca care about the quality of World News Online’s listing on Google Play? (Choose two.) Select All Correct Responses

• Information on the Play listing page is used for app push notifications.
• Information on the Play listing page is used by Google App campaigns as creative assets.
• World News Online customers have higher expectations than average users.
• A high-quality listing will encourage downloads by users from the Google App campaign.

 

Dennis understands the importance of using an analytics solution for his app, but he doesn’t know which one to use. Which solution is Google’s best-in-class app analytics solution?

• Google Analytics for Firebase
• Codeless tracking with
• Google Play App attribution partners
• Google Analytics for Mobile

 

What are the three tracking solutions for Google App campaigns?

• Google Analytics for Firebase, app attribution partners, codeless tracking with Google Play.
• Google App Analytics for Advertisers, app attribution partners, Google  Play  conversion  tracking. Google App Analytics for Advertisers, codeless tracking with Google Play, website attribution partners.
• Google Analytics for Firebase, app attribution partners, Google Ads Analytics.

 

An education company is uploading image assets for their Google App campaign.

What are three guidelines they should follow to optimize their image asset mix? (Choose three.)

• Include large borders for image clarity.
• Include the maximum of 20 images for coverage.
• Include images with high pixel density for visibility.
• Include app store badges and brand logo for credibility.
• Include large text for accessibility.

 

Which two in-app actions are examples of those relevant to the retail industry? (Choose two.)

• Tutorial completion
• Coupon redemption
• Hotel room selection
• Add to cart

 

Vivian’s been put in charge of a few clients interested in running Google App campaigns. Some campaigns will use target
cost-per-action (tCPA), while others use target cost-per-install (tCPI). Which two statements are correct when it comes to setting daily budgets within App campaigns? (Choose two.)

• A daily budget should be at least 50 times the tCPI.
• A daily budget should be at least 5 times the tCPA.
• A daily budget should be at least 10 times the tCPA.
• A daily budget should be at least 25 times the tCPI.

 

What report might help identify countries in which an app is getting visitors, but isn’t yet localized?

• The traffic analysis report in the Google Play console.
• The user acquisition report in the Google Play Console.
• The Google Play Translation Services report.
• The country guidance tool in Google Ads.

 

Which of these companies would be ready to start a Google App campaign focused on in-app actions?

• An education company with a large app user base that’s assigned values to the specific actions users take within the app.
• A finance company with a small app user base that wants to drive additional app installs.
• A travel company with a large app user base that hasn’t yet set values for the key actions users take within the app.
• A fitness company with a large website user base that’s about to launch its new app.

 

Which three skills do marketers bring to the table when working with machine learning? (Choose three.)

• Efficiency
• Strategy
• Scale
• Creativity
• Goal setting

 

Poppy’s setting up an App campaign, and she wants to aquire a high volume of users while also generating plenty of in-app purchases.
Which of the following settings should Poppy select to achieve her marketing objective?

• A focus on “In-app actions” while targeting “Users who have interacted with the app previously”.
• A focus on “Install volume” while targeting “All users”.
• A focus on “Install volume” while targeting “Users likely to perform a specific in-app action”.
• A focus on “In-app actions”.

 

Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google App campaign. Why is that?

• Image assets tend to load slower on mobile devices when there’s text overlay.
• Image assets with text overlay can only be shown on some Google inventory.
• Google Ads policies don’t allow more than 25% overlay text on an image asset.
• Large-scale or very long text in image assets can detract from the viewer’s visual experience of an ad.

 

What should you keep in mind when selecting events to measure in a Google App campaign?

• Pick an event with significant value, regardless of how often it occurs.
• Pick an event with low value that happens on a very significant basis.
• Pick an event that can be compared against similar apps.
• Pick an event that matters to your business and occurs frequently.

 

Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?

• They unlock additional segmentation options for placements that occur on YouTube.
• They provide additional conversion data, so better business decisions can be made.
• They’re an effective way to directly compare conversion data against similar businesses.
• They offer insights into video assets, so best-performing ones can be given priority.

 

Which three statements about machine learning are true? (Choose three.)

• Machine learning will eventually develop to a level where it can replace advertisers entirely.
• Machine learning happens when computers analyze and recognize patterns in huge amounts of data.
• Machine learning means computers don’t need to be explicitly programmed or told what to do.
• Machine learning can become more efficient and accurate over time.
• Machine learning is a way of effectively summarizing large amounts of data.

 

Why might a shopper prefer to make a purchase using a retail app rather than a retail website?

• The latest industry news can be presented to a potential customer while they shop.
• An app can serve ads to a potential customer while they’re browsing products.
• Apps can redirect users to the company website to complete a purchase.
• Personal information can be saved in an app to make checkout quick and easy.

 

Maria completed the “Headline” section of her text assets and now needs to complete the “Description” section. Which factors must Maria consider?

• Each ad group may have 1-5 description lines, with up to 90 characters in each.
• Each ad group may have 3-5 description lines, with up to 90 characters in each.
• Each ad group may have 1-5 description lines, with up to 30 characters in each.
• Each ad group may have 3-5 description lines, with up to 30 characters in each.

 

Tina’s an experienced account manager who enjoys overseeing the details of her Google Ads campaigns. She struggles with leaving the majority of campaign management to machine learning in App campaigns. What’s a valid reason for Tina to rely on machine learning instead of doing everything manually?

• Machine learning will perform better when it comes to designing creatives.
• Machine learning will let her be promoted to director quickly.
• Machine learning will save a significant amount of time and effort for other tasks.
• Machine learning will let her use the same audiences she’s identified as correct in the past.

 

What two things are essential for a Google App campaign to run smoothly and successfully? (Choose two.)

• Data
• HTML5 assets
• Bid changes
• Time

 

How do humans and machines work as an effective team when running Google App campaigns?

• Machines can provide very detailed reporting, while humans handle the majority of optimization tasks.
• Humans can monitor reports exclusively, while letting machine learning handle everything else.
• Humans and machines have complementary skill sets.
• Humans can verify creative assets made by machines, saving time in the process.

 

Machine learning automates much of a Google App campaign once it’s live.
What’s one reason marketers should still be involved in the campaign after it’s launched?

• The marketer will still need to review search term and segmentation reports, to make appropriate manual adjustments.
• The strategy behind an App campaign will likely shift over time, meaning boundaries need to be set accordingly.
• The marketer will need to look for and resolve any campaign issues found within the notifications section of the account.
• An App campaign will request human input via questionnaires from time to time, to help steer its marketing objectives.

 

How do Google App campaigns help reduce the manual test-and-iterate efforts of advertisers?

• The system automatically tests different ads to determine what works best.
• The system can immediately identify the best ad assets submitted by a marketer.
• The system automatically creates ads, with zero human input required.
• The system suggests proven data based on similar businesses from the same industry.

 

Canadian company Fresco Arts is planning to expand to three additional international markets within the year.  Which three benefits might be likely outcomes of this plan? (Choose three.)

• Additional sales
• Decreased costs
• Increased profits
• Wider customer base
• Increased customer lifetime value

 

What are the four types of ad assets available in Google App campaigns?

• Text, Video, HTML5, Audio
• HTML4, Image, Video, Text
• HTML5, Image, Video, Text
• Image, Text, Audio, Video

 

Tom hasn’t yet released his app and he’s interested in the typical lifecycle of an app. Help him place these app lifecycle phases in the order they occur.

• Launch
• Grow
• Maturity
• Engagement

 

How does machine learning in Google App campaigns benefit both marketers and users?

• By delivering a different ad to every user.
• By delivering relevant ads to users only on YouTube.
• By delivering ads to as many users as possible in one location.
• By delivering a relevant ad to the right user at the right time.

 

Campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review? (Choose two.)

• Average cost per in-app action.
• Number of installs.
• Number of best assets.
• Average cost per install.

 

Why do Google App campaigns perform better when provided with a diverse portfolio of assets?

• The system can automatically create individual ad groups to accommodate each asset type.
• The system has flexibility to create individual ads that best move a user to install or take action in the app.
• The budget of the campaign is automatically increased with each asset type added.
• The system can identify the best-performing assets from the portfolio, then create more based on them.

 

What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.)

• App downloads are growing year over year.
• While on mobile devices, users spend the majority of time in apps.
• Apps require minimal maintenance.
• Apps deliver better brand awareness than websites.

 

Kyle’s making an HTML5 asset to add to his portfolio of other asset types.
According to HTML5 best practices, when should the name of his app and a visible call-to-action be positioned at the center of his ad?

• During the entirety of the ad.
• At the beginning of the ad.
• Midway through the ad.
• At the end of the ad.

 

Brian’s in the process of adding text assets to his first ad group in a Google App campaign. What should Brian include in the Headline field of his text assets?

• Key features of the app
• The title of the app
• Contact details
• The brand name

 

Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the network he uses?

• Google offers more segmentation information for VTCs than all other networks.
• The VTC metric used by Google is different from most other networks.
• Google has a VTC industry benchmark to compare against similar businesses.
• He’ll receive consistent measurement across his marketing landscape.

 

Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?

• So advertisers know if their audience targeting is successful.
• So advertisers know if frequency capping is working.
• So advertisers know if users are double-clicking on their ads.
• So advertisers know if their ads have truly been seen by users.

 

What are two reasons advertisers should consider engagement when marketing apps?

Select All Correct Responses

• A significant percentage of app users churn after three months.
• Apps can be accidentally uninstalled.
• Users who haven’t yet downloaded an app might need extra incentive.
• Some users download apps and then forget about them.

 

A large golf booking company just launched a new app, and they want to drive 50,000 installs before peak season hits. How should they set their campaign daily budget to help reach their target number of installs faster?

• Set the campaign’s daily budget as planned initially, then fluctuate it on a weekly basis.
• Set the campaign’s daily budget initially less than planned, then double it right before deadline.
• Set the campaign’s daily budget triple than originally planned.
• Set the campaign’s daily budget slightly higher than originally planned.

 

William is an online marketing manager at an advertising agency. As William learns more about machine learning, he wants to clarify the value he still adds for his clients.
What are two reasons why William can be excited about the growing impact of machine learning on marketing? (Choose two.)

Select All Correct Responses

• Machine learning lets William spend more time on marketing strategy than campaign details.
• Machine learning handles client communication, giving William more time to tweak campaigns.
• Machine learning can provide reporting insights, so William can skip performance analysis.
• Machine learning frees more time for William to build client relationships.

 

Which components of a Google App campaign allow marketers to reach valuable users?

• Industry insights purchased from third-party companies.
• Reviews left on an app listing.
• Segmented data taken from surveys.
• Conversion tracking and machine learning.

 

Which app type is the most downloaded on Google Play?

• Shopping apps
• Business apps
• Gaming apps
• Sports apps

 

In Google Search campaigns, Jenny routinely replaces low performing ads, but knows Google App campaign best practices are different.
For her Google App campaign, how often should Jenny replace low-performing assets with new and improved ones to prevent ad fatigue?

• Every two to three months.
• Every two to three days.
• Every month.
• Every week.

 

Rita’s working to expand a travel app into new markets in southeast Asia.
When considering how she should localize app design and payment methods, what should Rita do first?

• Initiate a full app rebuild.
• Initiate a code freeze on app development.
• Conduct market research.
• Conduct competitor surveys.

 

Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes.
For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?

• 100
• 25
• 50
• 200

 

Oscar’s been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?

• Comparing the app against other industry apps.
• A behind-the-scenes look at how the app was made.
• Showing the app and its functionality.
• Portraying people using the app.

 

Naomi wants to promote her app with Google Ads, but has multiple campaign goals.
What action should she take when promoting an app with multiple goals in an App campaign?

• Create multiple ad groups for each goal.
• Create a separate campaign for each goal.
• Focus on one goal at a time.
• Include all goals within one campaign.

 

Melissa’s been running a Google App campaign with one ad group and she’s looking to optimize the campaign by creating additional ad groups.
What should Melissa do next?

• Create a new campaign and ad group for each different theme.
• Replace her existing ad group with a new one using a different theme.
• Maintain one evergreen ad group, and use additional ad groups to explore different themes.
• Maintain the same ad group, and introduce additional assets based on various different themes.

 

Which two in-app actions are common across a variety of industries? (Choose two.)

Select All Correct Responses

• Video download
• Register
• Application submission
• Sign-in

 

A company decided to expand its app into international markets. Place the three steps involved in the app market expansion process in the correct order.

• Select relevant markets for
• Localize
• Test, launch, and measure to

 

Desmond has an online library full of quality images of his app.
What’s the maximum number of image assets Desmond can add to one ad group within a Google App campaign?

• 30
• 10
• 20
• 40

 

How do the majority of app downloaders discover apps?

• Through digital sources
• Through magazine placements
• Through television commercials
• Through billboard advertising

 

What two things are marketers realizing as machine learning becomes more widely used? (Choose two.)

Select All Correct Responses

• Automated campaigns rely on human guidance and intelligence for success.
• Expertise in machine learning and automated systems is more valuable than ever before.
• Machine learning is a key component in building relationships with clients.
• Automated campaigns outperform humans when it comes to creative work.

 

What are two ways a marketer can use data insights to better understand campaign performance? (Choose two.)

• Include view-through-conversion reporting to understand the full value of the ads shown.
• Track users across individual sites and apps visited.
• Use the asset report to identify and add more top-performing assets.
• Evaluate all paid channels, and distribute investment equally.

 

Three key steps are needed to enable conversion tracking in a Google App campaign. Place them in the correct order.

• Pick an analytics tool to track
• Link your analytics tool to your Google Ads
• Import your data from your analytics tool to Google

 

Roberto’s expanding his UK-based app into France. He created a new French-targeted Google App campaign and translated his assets into French.
Which three additional things should he consider before going live? (Choose three.)

• Creating ad groups for each language spoken in France.
• Translating the app store listing titles and descriptions.
• Utilizing the App Translation service within the Google Play Console. Performing market research to understand the needs of French users.
• Utilizing the Localize Now guidance tool within Google Ads.

 

Why should companies with physical locations embrace app usage?

• Mobile apps help build brand and website awareness.
• Apps inform potential customers of opening and closing hours.
• Over half of consumers use mobile apps when shopping in-store.
• Apps encourage potential customers to subscribe to their newsletter.

 

Adam’s taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry?

• Plan strategies on a wide scale.
• Strengthen relationships with clients.
• Perform specific tasks efficiently.
• Set the right campaign budgets.

 

Claire understands the impact an app store listing can have on her Google App campaign. She wants to partner with the developer team to optimize the listing, so users who land there will be more likely to download.
Which three components of the Google Play store listing should Claire and the developer team review first? (Choose three.)

• Description Icon
• Download button
• Font type
• Hero image/video

 

Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Which two questions should the company consider? (Choose two.)

• What impact would a successful app have on the business?
• What unique purpose does the app provide customers?
• How do app users perceive the fitness brand?
• How many fitness videos were downloaded last year from paid app promotion?

 

Lilly added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload. Her App campaign may do which of the following actions?

• Dismiss video ads completely, and focus on other submitted ad assets.
• Automatically record some footage of the app, and use it for a video ad.
• Crawl YouTube for a video relevant to the app, and use it for a video ad.
• Automatically make a video based on the App Store or Google Play assets and information.

 

Rose has run her Google App campaign for a long time, and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable users? (Choose two.)

• Analyze a cross section of reviews left on her app store listing.
• Create a detailed survey to send to her most active users.
• Assign specific values to different in-app events.
• Use longer lookback windows when analyzing data.

 

Match the type of business with the most relevant reason “why apps matter.”

1. eCommerce
2. Gaming
3. Omnichannel (online + store)

• These apps generate higher conversion rates than mobile websites. (1)
• These apps are used by over half of consumers when shopping in a physical location. (3)
• These are the most downloaded app type on Android and iOS. (2)

 

What impact has machine learning made on the marketing industry?

• Advertisers can crunch more data at scale than ever, to drive better business outcomes.
• Advertising agencies are slowing down their recruitment efforts as the requirement for human input is reduced.
• Advertisers are spending more time on campaign optimization, due to additional data that’s surfaced.
• Well-known analytics tools are becoming obsolete as data is handled entirely by computer systems.

 

For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?

• 500
• 20
• 100
• 10

 

Henry’s been running a Google App campaign for a number of days, and he noticed it’s still in a learning phase. What can contribute to an App campaign remaining in the learning phase for an extended time?

• Only providing text assets
• A low budget
• The campaign name
• Language setting

 

Which statement summarizes a Google App campaign?

• A manual ad type in Google Ads that lets advertisers display banners exclusively on Google Play.
• An automated ad type in Google Ads designed to help advertisers drive app installs and in-app conversions.
• A Google tool that automatically creates an app based on an advertiser’s website and supplied content.
• A platform in Google Ads that lets advertisers promote their products and services exclusively on apps they don’t own.

 

Sandra’s creating a long-term plan for her app. She wants to make sure her objectives evolve along with the growth of the app itself. Help Sandra place the following marketing objectives in the order they typically occur.

• Increasing user volume
• Driving specific in-app actions
• Handling churn management

 

Betty’s manager is wondering why she needs to spend time on her new Google App campaign, since machine learning helps to automate a significant amount of the campaign.
What are three things Betty can do to guide the campaign? (Choose three.)

• Make adjustments to the campaign in reaction to hourly fluctuations in performance.
• Create helpful boundaries for the system to work within, by setting a thoughtful bid and budget.
• Build a library of different ad assets, with the intention swapping them entirely on a weekly basis.
• Provide the system with ample, meaningful data and the time to process it.
• Keep an eye on strategy and objectives, evolving them over time as needed.

 

George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means.
What does a view-through conversion mean for George’s Google App campaign?

• It’s the total number of times a user has seen an ad before eventually completing a conversion.
• It’s when a user sees an ad containing a video asset, clicks on it, and then proceeds to complete a conversion.
• It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.
• It’s a conversion metric that counts the total number of conversions that came exclusively from a YouTube placement.

 

Google App campaign objectives should depend on which of the following?

• The stage of app maturity
• Reviews left by people using the app
• Short-term events in relevant industries
• The objectives of similar businesses

 

What are the two most common reasons a finance company might choose to promote its app?

• To determine if app users have a preferred banking location.
• To increase user engagement with the app.
• To drive phone calls to customer service through the app.
• To help users discover the app.

 

Roger’s added text, image, and video assets to his ad group, but he isn’t familiar with HTML5 assets. Why would an advertiser choose to provide HTML5 assets in a Google App campaign?

• To divert traffic to a webpage.
• To create audio-only ads.
• To create interactive ads.
• To serve lead forms.

 

Match the following building blocks of Google App campaigns with their descriptions.

• Ad groups
• Ad assets
• Individual elements such as lines of text, individual images, or videos.
• A set of ads or ad assets that share common themes.

 

What are two ways a marketer can provide good data to a Google App campaign, powered by machine learning? (Choose two.)

• Select events done by at least 95% of users.
• Ensure events are being measured accurately.
• Select events done by more than 5% but fewer than 50% of users.
• Select your most valuable events, regardless of how often they occur.

 

Which statement is true regarding conversion rates between apps and mobile web?

• Mobile web generates conversion rates three times that of shopping apps.
• Mobile web generates conversion rates ten times that of shopping apps.
• Shopping apps generate conversion rates ten times those of mobile web.
• Shopping apps generate conversion rates three times those of mobile web.

 

Jasmeet’s a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago, and she learns the assets haven’t been updated since launch. What two things should Jasmeet do next? (Choose two.)

• Review the asset report, but wait another two months before taking action – it’s too soon to know how well the existing assets are performing.
• Review the campaign’s existing assets to see if enough types and sizes exist for good ad coverage, and if the existing assets meet the recommended standards for quality.
• Review the asset report as a frame of reference, then immediately remove all existing assets and start fresh with new ones. After two months, the existing assets are stale and need to be replaced.
• Review the asset report to see which assets are low-performing, and gradually swap them out for new ones.

 

Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?

• Launch
• Growth
• Engagement
• Maturity

 

An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google App campaign for installs?

• 0.5
• 20
• 500
• 2

 

Linda wants to get the most from her Google App campaign ads. She writes the required amount of text assets, but doesn’t have many other assets to upload.
Which assets may be auto-generated by the campaign, in addition to what Linda can upload?

• The existing Display Network and/or Video campaigns within the same Google Ads account.
• The associated images and videos on Google Images and YouTube.
• The website associated with the app in question.
• The content within the app’s Google Play and Apple App Store listings.

 

Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to find this data. What should she do?

• She should look at total conversions, which automatically include view-through conversions.
• View-through conversions isn’t a default column in the performance report. She should add her total interactions with her total conversions.
• View-through conversions isn’t a default column in the performance report. She should customize her columns to include it.
• View-through conversions isn’t a default column in the performance report. She should find the view-through conversions in the asset report.

 

Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes machine learning is doing everything.
What are three ways in which Hiroko can help guide the machine learning powered campaign?

• Update campaign settings daily.
• Adjust bids regularly.
• Set boundaries.
• Provide a lot of good data.
• Evolve the strategy.

 

Simon’s been in the marketing industry for a few years. He’s learning about the ways machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities?

• It allows for more time to focus on strategy and creating customer experiences.
• It’s an efficient way to learn what account structures are being used by similar businesses.
• It’s an automated solution to communicate with clients using faster response times.
• It’s a practical way to automatically convert client briefs into fully functional account structures.

 

What are two reasons why businesses should consider building a mobile app? (Choose two.)

Select All Correct Responses

• People are spending more time using apps.
• A mobile app will encourage users to visit their website.
• A well-performing app can directly improve website usage.
• The number of users on mobile devices continues to grow.

 

Which of the following definitions describes “Events” in relation to app measurement?

• A limited-time promotion in an app.
• Actions that people perform in an app.
• A way to market to potential users.
• When an app is on sale in the app store.

 

Samira has a travel app named YourAdventure.
Why should she create themed ad groups for specific offerings, such as culinary experiences, guided hikes, and architectural tours?

• Themed ad groups are used to set budgets by traveler interest.
• Themed ad groups are used to adjust bids by traveler interest.
• Themed ad groups are used to create and deliver relevant ads to travelers with different interests.
• Themed ad groups are used to create and deliver ads in different languages to different travelers.

 

As with all Google Ads products, brand safety is of the utmost importance to Google App campaigns. Therefore, Google gives advertisers additional control over their placements, including the ability to exclude placements.
What’s the maximum number of placements per account an advertiser can exclude?

• 650
• 650000
• 6500
• 65000

 

Walt wants to provide strategic guidance for the Google App campaign he’s managing. He wants the campaign to work within specific boundaries, toward a desired outcome.
Which two settings should Walt observe on an ongoing basis? (Choose two.)

• Location
• Bid
• Budget
• Audience

 

Cosmetics brand Lit Looks isn’t getting the reach they expected from their Google App install campaign. They want to optimize their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10-30 seconds in duration.
What are they missing in their video asset mix?

• A 60-second landscape video asset.
• A 60-second portrait video asset.
• A carousel video asset.
• A square video asset.

 

Google Ads follow the Media Rating Council’s standards for viewability. What’s required for an ad to be counted as a viewable impression?

• An ad must be more than 75% on-screen for more than five seconds.
• An ad must be more than 50% on screen for more than five seconds.
• An ad must be more than 50% on screen for more than two seconds.
• An ad must be more than 75% on screen for more than two seconds.

 

Which three technology-related considerations might impact how an app performs by market? (Choose three.)

• Average device screen size.
• Availability of high-speed internet.
• Average device battery life.
• Browser preference of market.
• Population density of market .

 

What are three reasons why a retail company would invest in app promotion? (Choose three.)

• Apps are guaranteed to run faster than mobile sites.
• Apps automatically look better than mobile sites.
• Apps generate higher conversion rates.
• Apps have higher average order values.
• Apps have lower abandonment rates.

 

What are the two main marketer objectives for app promotion?

• Engagement and website growth
• Discovery and engagement
• Discovery and global expansion
• Global expansion and in-store sales

 

Which of the following roles does an app play in overall business strategy?

• Identifying the most important audiences for your business.
• Improving the average order value of your customer base.
• Driving as much traffic as possible to a .com website.
• Delivering a great user experience as part of the customer journey.

 

What’s usually the last touchpoint at which you might influence a user’s decision to install your app?

• App campaign ad
• Offline marketing efforts
• App store listing
• Website where the app is featured

 

What’s the advantage to identifying app users with high lifetime value in a Google App campaign?

• Proactively target an audience with most-engaging video assets.
• Send push notifications to high-value users, reminding them to use an app.
• Focus marketing strategies on similar users who bring long-term value to a business.
• Focus marketing efforts only on those users that are already engaging with an app regularly.

 

In which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions? (Choose two.)

• A travel app looking to increase their user base by 50% in the next six months.
• A dating app earns $50 in revenue every time an app user upgrades to Premium level.
• A banking app knows those who use the app to deposit checks are more likely to remain loyal customers.
• An entertainment app provides unlimited video views to users.

 

Gordon is running a Google App campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine to achieve optimal performance?

• Yes. The system needs a minimum of 30 unique conversion events across 30 days.
• Yes. The system needs a minimum of 10 unique conversion events across 30 days.
• No. The system needs a minimum of 300 unique conversion events across 30 days.
• No. The system needs a minimum of 3,000 unique conversion events across 30 days.

 

What’s the maximum number of localized store listing experiments that can be run at once in Google Play?

• 2
• 3
• 5
• 4

 

Shayley’s reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer OneStop. She has the OneStop app installed and clicks on the ad. OneStop has enabled deep linking.
What will happen next?

• Shayley will be taken to a Google search page with “hiking boots” pre-populated as her search term.
• Shayley will be taken to the hiking boots section of the OneStop website.
• Shayley will be taken directly to the hiking boots section of the OneStop app.
• Shayley will be taken to the app store listing, prompting her to download the OneStop app.

 

Sophie’s been asked to create image assets that adhere to best practices for Google App campaigns. She wants to guarantee placement across all channels. At minimum, what image assets should Sophie create and upload?

• At  least two landscape images without any superimposed text or logo.
• At least two landscape images with a watermark of the app logo included.
• At least two portrait images with a watermark of the app logo included.
• At least two portrait images without any superimposed text or logo.

 

Measuring across app and web is challenging, yet important for understanding cross-platform behavior. Which two solutions does Google offer to bridge the measurement gap between app and web? (Choose two.) 

• App and Web properties in Google Analytics
• Google Ads SDK platforms report
• Deep linking
• Cross-platform report in Google Analytics

 

Mario works at an agency on app campaigns for two different clients. Match the company and their objective with the appropriate bidding strategy.

• A food delivery company running a campaign to get new
• An outdoor retailer running a campaign to drive more in-app

• tCPA
• tCPI

 

What are the two main objectives of an app marketer? (Choose two.)

• Responding to user feedback
• Generating app reviews
• Driving app downloads
• Encouraging app usage

 

When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence.

• Build user base and installs at
• Add campaigns that focus on higher-value installs by focusing on in-app
• Activate existing users with engagement

 

For accurate targeting, assets are organized into ad groups that have shared topics most often related to which of the following? (Choose three.)

• Message
• Theme
• User location
• Ad schedule
• Audience

 

Megan’s setting up a Google App campaign, but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?

• Competition becomes more focused at a granular level.
• The system works best when working from the largest dataset possible.
• App campaigns don’t allow location targeting at a more granular level than country-level.
• Users outside of the location target area might feel excluded.

 

What task could the Market Finder by Google tool help with?

• Building audience lists based on individual user emails.
• Developing a list of campaign management recommendations.
• Developing a list of suitable potential markets for expansion.
• Translating an app into multiple languages.

 

What are two ways to achieve creative excellence in Google App campaigns? (Choose two.)

• Introduce one asset type at a time, to eventually identify which type works best.
• Follow best practices for uploading a diverse and comprehensive asset mix.
• Invest a lot of time reviewing the assets being used by similar businesses.
• Improve and optimize the asset mix based on insights from the asset report.

 

What are the two key components of a high-quality app experience?

• Personalization and video quality
• Technical performance and personalization
• Technical performance and user experience
• User experience and video quality

 

Why doesn’t machine learning happen immediately after starting a Google App campaign?

• The system starts by learning from manual management.
• Other campaigns in the account need to be analyzed first.
• There’s a lot of data needing to be processed.
• Manual input is needed from Google employees.

 

Machine learning is being incorporated into many marketing activities, but recent research finds that certain activities are harder to automate.
What remains a challenge for machine learning?

• Reporting
• Optimization
• Decision making
• Budget setting

 

Sally’s historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy.
What are two ways machine learning helps reduce the time she’ll spend in her Google App campaign? (Choose two.)

• Machine learning can analyze many signals to determine the right audience for her ad.
• Machine learning can review competitor performance to optimize campaigns.
• Machine learning can create combinations of assets to deliver a relevant ad to the right user.
• Machine learning can apply industry insights to optimize campaigns.

 

Ben just launched an app for his pizza-delivery business.
Which three in-app actions are most applicable for Ben’s business? (Choose three.)

• Enter address
• Add payment
• Coupon redemption
• Video views
• Matched interest

 

When setting up a new Google App campaign, which three settings must be made at the campaign level?

• Ad formats, budget, location
• Ad formats, language, location
• Budget, language, location
• Ad formats, budget, language

 

In what way do Google App campaigns simplify the ad creation process?

• Content is taken from the website and social media associated with the app to design different ad formats.
• The system analyzes App campaigns run by similar businesses and identifies the best settings for your ads.
• The system will run a simulation to analyze how your app works, then design ads based on what it finds.
• If video or image assets aren’t manually uploaded, content may be pulled from the app store listings.

 

Roberto is explaining why a Google App campaign is a good strategy for app promotion. What should he highlight as the three main benefits of Google App campaigns?

• Reach, demographics, reporting
• Reach, relevance, simplicity
• Reporting, relevance, simplicity
• Reporting, simplicity, demographics

 

At what level in the Google Ads interface does the marketer select Android or iOS as the mobile app platform?

• Reporting level
• Ad group level
• Campaign level
• Asset level

 

Harry’s about to launch a new app and wants to attract new users with the help of a Google App campaign. Which campaign subtype should Harry select when setting up this new campaign?

• App engagement
• App installs
• App notifications
• App interactions

 

Clara’s colleague recommended she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance?

• An estimate of the number of installs or in-app actions she can drive with her bidding strategy.
• An estimate of the total number of impressions the app will receive across Google’s inventory.
• A recommendation of the bid she should set to compete against similar businesses.
• A recommendation of bid adjustments, based on different times of the day and week.

 

What important role does app promotion play in the mobile gaming industry?

• App promotion alerts gamers of the latest industry news and information.
• App promotion encourages gamers to use hardware to improve their gameplay.
• App promotion helps users discover new games to download.
• App promotion helps convert mobile gamers into console and PC gamers.

 

What are two ways marketers can benefit from machine learning in Google Ads? (Choose two.)

• Machine learning evolves campaign goals automatically, without input.
• Machine learning produces results that align with defined campaign goals.
• Machine learning saves time by analyzing hundreds of signals automatically.
• Machine learning sets campaign bids and budgets automatically.

 

Robert’s about to start creating an HTML5 asset for his Google App campaign.
According to HTML5 asset best practices, what should be included before the HTML5 ad plays?

• A simplistic graphic of the app’s title, to help spark curiosity in potential users.
• A list of bullet points highlighting the app’s key features.
• An introduction screen, with clear instructions on how to engage with the ad.
• A brief video clip showing a series of screenshots of what to expect from the app.

 

Janelle’s running a Google App campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine toward a successful outcome? (Choose three.)

• Janelle can set location targeting at the ad group level.
• Janelle can provide the system with abundant data and time.
• Janelle can adjust bids daily to ensure the campaign stays on target. Janelle can evolve campaign strategy over time.
• Janelle can set bids and budgets strategically.

 

For a Google App campaign optimizing to a tCPA of $10, what would be the recommended minimum budget?

• 200
• 25
• 50
• 100

 

Which brand safety measures are in place by default when setting up a Google App campaign?

• App campaigns exclude all placements and mobile categories.
• App campaigns require users to upload an HTML file to prove app ownership.
• App campaigns are opted out of certain inappropriate or graphic content.
• App campaigns automatically select languages appropriate to a user’s goal.

 

Which two options are benefits of using Google Analytics for Firebase? (Choose two.)

• There’s no need to implement an SDK.
• It provides a simple Android-only solution.
• It provides automatic setup and out-of-the-box reporting.
• Data collection is transparent and more secure.

 

What’s an advantage to having software developer kits (SDKs) in place from both Firebase and other measurement partners?

• It provides unlimited reporting on up to 250 distinct events.
• It tracks Android app installs and in-app purchases made through the Google Play store exclusively.
• It doesn’t require editing an app’s code or using a third-party analytics tool.
• It helps make your measurement more comprehensive.

 

Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run.
How should Luca respond?

• Google Search, Google Play, Discover, Gmail, and Google Maps
• Gmail, Google Search, Google Play, and 3M videos in the YouTube network
• 3M sites and apps in the Google and YouTube networks
• Google Search, Google Play, YouTube, Discover, and 3M sites and apps in the Google network

 

How does asset variety help with reach?

• Increased asset variety helps ads show up across more of Google inventory.
• Increased asset variety lets ads show only on YouTube.
• Increased asset variety lets ads be more visible in Google Search.
• Increased asset variety lets ads show across more geographic locations within Google inventory.

 

What kind of positive impact will machine learning have on the advertising industry?

• Machine learning delivers relevant ads to each customer.
• Machine learning creates company strategies.
• Machine learning measures performance more effectively.
• Machine learning builds great customer relationships.

 

Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two.)

• Machine learning can analyze millions of signals and placements in real time.
• Machine learning reduces human bias and common errors.
• Machine learning can have a better understanding of business objectives.
• Machine learning is more capable of interpreting human emotion.

 

Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google Ads interface?

• Create a library of assets he might use during the ad creation process.
• Gather feedback from people already using his app regularly.
• Conduct thorough research on apps belonging to similar businesses.
• Define a goal he wants to achieve with an App campaign.

 

Which statement is true regarding Conversions in a Google App campaign?

• They’re any action a user performs when using the app.
• They’re the total number of users who have installed the app.
• They describe when a user leaves a review about the app on the app listing.
• They’re specific events that matter most to a business.

 

Google App campaigns are designed to deliver relevant ads to users based on a large number of inputs. What are three examples of signals that may be used by an App campaign? (Choose three.)

• App settings
• Search queries
• Location
• Keywords
• Ad schedule

 

Anne is looking at the “Performance” column in the asset report of her Google App campaign. She wants to see how specific assets have been performing. She notices the terms “low”, “good”, and “best” in the column.
Asset ratings are distributed based on which criteria?

• The number of impressions they receive in each ad group.
• The all conversion value they acquired over the last 30 days.
• The average click-through rate (CTR) they acquired over the last 30 days.
• The number of conversions they receive in each ad group.

 

An education company is preparing to run a marketing campaign for their app.
Identify three factors the company should consider when determining the objectives for their upcoming campaign. (Choose three.)

• Business goals
• Competitor strategy
• Annual revenue
• Stage of app maturity
• App specific goals

 

Why is conversion tracking critical for Google App campaigns?

• Conversion tracking provides insights that shape push notifications for an app.
• Conversion tracking enables companies to understand individual user preferences.
• Data captured by conversion tracking may be used to target specific users.
• Data captured by conversion tracking powers machine learning.

 

The majority of five-star reviews for apps in the Google Play Store praise which of the following three qualities? (Choose three.)

• Design
• Sound effects
• Usability
• Speed
• Customer support

 

Knowledge check assessment

 

Select two reasons why a finance company might invest in app promotion. Select the best answers.

• To help users discover the app
• To increase user engagement with the app
• To drive phone calls to customer service
• To determine if the app is useful

 

How do Google App campaigns help both marketers and users? Select the best answer.

• By delivering a relevant ad to the right user at the right time
• By delivering relevant ads to users on YouTube
• By delivering as many ads as possible to the same user throughout the day
• By delivering ads to as many users as possible

 

An education company is preparing to run a marketing campaign for their app. Identify three factors the company should consider when determining the objectives for their upcoming campaign.

Select the best answers.

• Business goals
• App-specific goals
• Stage of app maturity
• Competitor strategy

 

Why is conversion tracking critical for Google App campaigns? Select the best answer.

• Data captured with conversion tracking powers the machine learning that’s at the heart of Google App campaigns
• Conversion tracking provides insights that help shape push notifications for your apps
• Conversion tracking enables you to understand individual user preferences
• Data captured with conversion tracking can be used to target specific users

 

When setting up a new App campaign, which three settings must be made at the campaign level?

• Budget, language, location
• Ad formats, budget, location
• Ad formats, budget, language
• Ad formats, language, location

 

Why is it important for a travel app like YourAdventure to create themed ad groups for specific offerings such as culinary experiences, guided hikes, and architectural tours?

• Ad groups with specific themes are used to create and deliver relevant ads to travelers with different interests
• Ad groups target users based on their past travel history
• Ad groups allow a marketer to set different budgets for each theme

 

Which three of the following skills do marketers bring to the table when working with machine learning? Select the best answers.

• Strategy
• Goal-setting
• Creativity
• Efficiency

 

Your manager is questioning the need for you to spend time on your new Google App campaign, since “machine learning is doing everything.” What are three things you can tell your manager you’re doing to guide the campaign?

• Provide the system with ample, meaningful data and the time to process it
• Keep an eye on strategy and objectives, evolving them over time as needed
• Create helpful boundaries for the system to work within by setting a thoughtful bid and budget
• Make adjustments to the campaign in reaction to hourly fluctuations in performance

 

You’ve just been assigned to oversee an App campaign that was launched two months ago. You learn that the assets have never been updated. Which two of the following actions should you take?

Select the best answers.

Select All Correct Responses

• Review the campaign’s existing assets to see if there are assets of enough types and sizes for good ad coverage, and whether the existing assets meet the recommended standards for quality
• Use the asset report to see which assets are low-performing and gradually swap them out for new ones
• Review the asset report, but wait another month before taking action – it’s too soon to know how well the existing assets are performing
• Review the asset report as a frame of reference, then immediately remove all existing assets and start fresh with new ones

 

You’re running an App campaign for OneStop, an international clothing retailer, and you’re trying to follow best practices for your measurement strategy. Which three questions should you be focused on answering?

• Are view-through conversions being measured and valued appropriately?
• How are users moving between OneStop’s app and web properties?
• Which of OneStop’s app users have the highest long-term value?
• How effective is deep linking at getting new users to install the OneStop app?

 

You’re running an App campaign for news publisher World News Online. Choose two reasons why you should care about the quality of World News Online’s listing on Google Play.

• Information on the Play listing page is used as creative assets in App campaigns
• A high-quality listing will encourage downloads by users from the App campaign
• World News Online customers have higher expectations than the average user
• Information on the Play listing page is used for App push notifications.

 

You’re working with a productivity app that is considering expansion outside of the US into LATAM. Besides translating the app into relevant languages, which three steps should you take before launching in new markets?

• Research specific market culture and productivity tool usage in LATAM
• Customize the app’s UX and expand payment methods relevant to LATAM
• Research device usage and connectivity within LATAM
• Launch the app in LATAM before translations are complete, to test the market

 

 

 

 

 

Hubspot Client Management Certification Exam Answers

 

Exam

• There are 20 questions.
• It should take an hour to complete.
• You must answer 15 questions correctly to pass.
• You must wait 12 hours between attempts.
• You have 3 hours to finish the exam.

 

 

 

Fill in the blank: While all stages of the client lifecycle are important, the _________ stage is especially critical because it’s the first time you’re engaging with a client after they sign on with your agency.

onboarding
post-onboarding and continuing client management
renewal
ongoing management
ending retainer

 

True or false? During the onboarding stage, you should give your client all the information and next steps they need for the entire retainer in one meeting.

True – you should always provide all information in the very beginning to help ease any anxiety your client has about the relationship.
True – by providing all the information in the first meeting, you’ll reduce the need to meet again during the onboarding phase, saving both you and your client time.
False – instead of giving all information in one meeting, spread it out during the first few weeks. This will help keep your clients from getting overwhelmed.
False – avoid giving any extra information to your client unless they specifically ask. This will prevent any unnecessary confusion.

 

Fill in the blank: During the ____________ stage, clients are expecting to see results, so make sure you share quick wins and performance improvements.

onboarding
post-onboarding and continuing client management
renewal
ongoing management
ending retainer

 

Why is documenting your client lifecycle process important?

It helps you review what is and isn’t working in your client journey
It makes employee onboarding and communicating to clients easier
It makes the client lifecycle process more streamlined
All of the above

 

Which of the following is NOT a step to optimizing your onboarding process?

Collect information about your current onboarding process
Review and workshop the onboarding process
Update your existing onboarding process
Send your updated onboarding process to all your clients

 

True or false? In order to review and workshop your onboarding process, you need to get all stakeholders in a meeting to review the current process and identify what works and what doesn’t.

True
False

 

What are some of the ways to use automation in your onboarding process?

Use the HubSpot meeting tool to make it easier to schedule client calls
Create email templates in HubSpot Sales for your account manager to use with their clients
Create email sequences to automate communication to your clients
All of the above

 

True or false? Debrief your past onboarding experiences to understand what worked well and what didn’t.

True – set a meeting with all your past clients to learn what you could have improved on.
True – have an internal meeting for each client moving forward to determine how you can improve the process.
False – only debrief your best clients, since this would be too laborious to do for every client.
False – only debrief clients who cancel their engagement with you, since these are clients you can learn from.

 

True or false? Ongoing client management means simply providing constant communication to your clients.

True
False

 

Fill in the blank: A ____________ is a great way to perform health checks with your clients.

Net Promoter Score survey
service level agreement
business one-page questionnaire
renewal call

 

True or false? It’s important to adopt soft skills to align with your client on a personal level.

True – finding areas of commonality will help you establish trust early on and open the conversation with your client.
True – the most important thing is to make sure your client sees you as a friend. If your client likes you, they’re less likely to fire you.
False – a client is paying you to provide a service, not be their friend. As long as you get the work done, you don’t need to worry about building a relationship.
False – avoid talking to your client about anything besides work, since this ends up wasting valuable time.

 

All of the following are best practices for ongoing client management, EXCEPT:

Schedule calls and create call agendas
Avoid making your client interactions touchless where possible
Be a brand advocate for your client
Help negotiate for your client’s needs

 

Fill in the blank: An account manager should be continually reviewing their client’s account and performing _________ throughout the client’s lifecycle.

health checks
renewal calls
goal setting
alerts

 

True or false? You only need to run a post-call debrief after a cancellation call, not a renewal call.

True
False

 

Your client has expressed concern at you not meeting their digital marketing goals. They expected their sales to grow by 15% and you only achieved a growth of 10%. They’re starting to question whether inbound is the right way to go for their business and you’re unsure whether they will renew or cancel. How should you grade this client’s health?

Red – the client is most likely going to cancel. Prepare your cancellation call with the marketing manager, notify HubSpot, and pass their contact details on to your HubSpot account manager.
Orange – there’s potential for the client to renew or cancel. Even though you’ve seen an improvement in performance, you need to come up with a plan to improve results even more.
Green – you’re confident the client will definitely upgrade or renew. While the client has expressed some concerns, you’ve still improved their performance.
None of the above – you don’t have enough information at this point to grade the client’s health.

 

What are some negative signals to look out for from your client?

A drop in tool usage
Skipping your check-in meetings
A bad attitude
All of the above

 

All of the following are best practices for growing your existing client relationships, EXCEPT:

Keep track of events that are important to your client
Understand your client’s goals and perform ongoing reporting
Regularly review the client’s account with your internal team and client
Adopt a quick wins approach by performing out-of-scope requests

 

True or false? Upsells should only happen during the renewal call.

True – you shouldn’t bring up any upsell opportunities until the renewal, since this will just distract your client.
True – upsells only happen during a renewal, since a client is never willing to pay more for something once they already have a retainer.
False – upsells can happen at any time, you should always be looking for opportunities to add more value for the client.
False – upsells should only happen during monthly or quarterly client reviews. You don’t want to distract from the renewal by presenting new ideas.

 

True or false? When a client asks you to complete tasks outside the scope of the retainer, you should always agree to do them. You want to keep the client happy, even if that means spending more time than they’re paying for.

True
False

 

When identifying which clients are a good-fit for upselling, all of the following criteria is important, EXCEPT:

A client with only 20-50 employees
A client who represents the type of account your agency wants to work with
A client with specific business goals
A client who is financially stable

 

 

 

 

 

Hubspot Partner Demo Course Answers

Educate and inspire your clients by learning how to run an impactful product demo. In this course you will learn how to plan and deliver a personalized demonstration that focuses on the goals and challenges of your client, rather than a standard feature presentation. Pick up some simple tips and tricks to get started with demos from our resident demo experts, the HubSpot Sales Engineers. Learn how to add value and identify opportunities to position your partner services in a demo.

 

Exam

• There are 50 questions.
• It should take 1 hour to complete.
• You must answer 38 questions correctly to pass.
• You must wait 12 hours between attempts.
• You have 3 horas to finish the exam.

 

 

As a best practice, what should you always do when demoing marketing workflows?

What are some good ways to make the SEO/Content Strategy tool easier to demo?

True or False? It is recommended to always flag if you are demoing a tool from a different hub/subscription to that specified in the agenda.

How does Service Hub fit into the HubSpot flywheel?

Service Hub has a number of channels to allow user’s customers to get help and submit tickets. Which one of these is not a natively-supported channel for handling service inquiries in Service Hub?

 

Which of the following is not a good use case for Ticket workflows (automation)?

 

Which of the following are ways that a Marketing Hub user could leverage data collected from Service Hub (check all that apply):

 

What is the model that we should use for our demos?

 

If a prospect has multiple sales processes which of the following should we recommend?

In terms of best practice, how should you always start a demo with a prospect?

If a prospect is concerned with rep adoption of a new sales platform, which sales hub features might alleviate their concerns?

When speaking to a prospect who is struggling with getting more leads, which tools should you focus on for your demo?

 

===

 

What Marketing Hub edition includes brand domains?

HubSpot’s free marketing tools

Marketing Hub Starter

Marketing Hub Professional

Marketing Hub Enterprise

 

True or False? You have the ability to rotate leads to sales reps if you have only Marketing Hub Professional.

True – Lead rotation is a Marketing Hub Professional feature

False – Lead rotation is not available with HubSpot

True – Lead rotation is available with all Marketing Hub editions

False – Lead rotation is only available with Sales Professional/Enterprise editions

 

What is one of the main value propositions for the Marketing Hub lists tool?

Creation of call lists for the sales team

Powerful segmentation of your contacts

Addition of new contacts to the database at scale

 

The HubSpot software applies SEO tips to which of the following tools? (choose all that apply)

Blogs

Landing Pages

Website Pages

Ads

Emails

All of the above

 

True or False? You will only be able to use HubSpot SEO planning and analytics tools if you use the HubSpot blogging tool and CMS.

True

False

 

How many subdomains are included with Marketing Hub Professional?

3 Subdomains (Landing Pages, Blogs, Emails)

4 Subdomains (Landing Pages, Website Pages, Blogs, Emails)

Unlimited Subdomains

 

Which of the following are best practices that you should apply when designing a landing page? (choose all that apply)

Keep the page simple.

Include a clear call to action (e.g. a form) on the page.

Remove all distractions.

Include social sharing options.

Include your navigation bar to make it easy for visitors to return to your page.

Include a short description of the offer.

 

What criteria can be used to personalize smart content? (choose all that apply)

Country

Device Type

Referral Source

Preferred Language

Contact List Membership

Contact Lifecycle stage

All of the above

 

What are some of the primary values of the reports dashboards? (choose all that apply)

HubSpot will build all of the reports you need.

You do not need to refresh or update the data.

You can add up to 20 reports per dashboard.

There are dozens of out of the box reports available in the report library.

You can build your own custom reports from scratch.

 

True or False? With Marketing Hub Professional you have the option to build your own custom reports, which can pull information from multiple objects in HubSpot.

False – you will need to get the reporting add-on to do this.

True – Marketing Hub Professional allows you to build reports using two data sets in the same report.

True – Marketing Hub Professional will allow you to build reports using more than two data sets in the same report.

False, you will need Marketing Hub Enterprise.

 

When should you gather your prospect’s GPCT (goals, plans, challenges and timelines)?

During the first 20 minutes of the demo meeting

During the exploration/discovery call prior to the demo meeting

Throughout the demo meeting

 

Fill in the blank: An effective approach for a product demo is_____

tell-show-tell

trial and error

stop & go

rpt

 

Why should you qualify the “Why” several times?

To drill down to the root of your prospect’s challenges.

To flesh out the meeting.

To slow down the deal.

 

On the contact record what information can be seen on the timeline?

What company the contact is associated with.

What products the contact has bought.

Which of your website pages the contact has visited.

All of the above.

 

What factors can list segmentation be based on?

Demographic data

Behavioral data

Data from integrated systems like Surveymonkey

All of the above

 

Which of the following features are included in Marketing Hub Professional? (choose all that apply)

Workflows

Smart Content

Content Partitioning

A/B Testing

Predictive Lead Scoring

 

True or false? Customers looking to integrate their ads accounts to HubSpot need to buy the ads add-on.

True – You must purchase the ads add-on to connect your ads accounts to HubSpot.

False – You can connect your ads accounts to HubSpot’s free tools.

 

True or False? The content strategy tool doesn’t work if your content is hosted on another CMS like WordPress.

True

False

 

True or False? The HubSpot team will migrate your Wordpress blog posts for you during onboarding/implementation.

True – The migration team will migrate up to 500 blogs posts for you.

False – You can import your blog posts yourself using the WordPress blog import tool.

True – The migration team will migrate or redesign your blog posts for you.

False – It is not possible to import your WordPress blog

 

Through HubSpot’s social tool you can publish to the following social networks (Check all that apply)

Facebook

Instagram

Pinterest

LinkedIn

Twitter

 

Which Sales Hub edition is required to define your own deal stages in a sales pipeline?

HubSpot’s free sales tools

Sales Hub Starter

Sales Hub Enterprise

Sales Hub Professional

 

What information would you expect to learn by asking, “how are your marketing and sales teams set up?” (choose all that apply)

How many portals your prospect might need

How many sales seats your prospect might need

What level of Sales Hub they might need (Free, Starter, Pro, Ent)

When they are hoping to get started

Whether they have the authority to buy

 

A prospect tells you that they collect their website leads on a regular basis and manually pass them to sales reps. Which HubSpot features should you position to improve that experience?

CTAs

Workflows and Automation

Blog posts

Forms

 

At which edition of Sales Hub do customers first get access to multiple sales pipelines?

Free

Starter

Professional

Enterprise

 

If your prospect tells you that they have four regional sales teams and they do not share leads across those teams, which features should we include in your demo?

Snippets

Teams and Permissions

Documents

Sequences

 

Playbooks can be used for which of the following? (choose all that apply)

speed up the ramp of new hires

extract the knowledge and processes of your most experiences reps

put in place a streamlined process for all reps to follow

ensure reps input the data that is required for the sales, service org to perform effectively.

All of the above

 

Playbooks can be used on which of the following record types? (choose all that apply)

Contact records

Company records

Deal records

Ticket records

All of the above

 

What are the 4 different packages within Sales Hub (Choose the right order, from low to high)?

Free / Enterprise / Professional / Sales Hub

Free / Starter / Professional / Reports

Free / Starter / Professional / Enterprise

 

Where can you find an in-depth features overview for what’s available at each level of Sales hub?

Hubspot home page

The HubSpot pricing page or the product catalog

Why go HubSpot page

 

The product catalog page shows which of the following: (choose all that apply)

Which features are per account/per user

What’s available at each level

The limitations for features

All of the above

 

What object associations can you see on a deal record? (Hint: the right column) (choose all that apply)

Contacts / Companies / Tickets

Playbooks

Products / Quotes

All of the above

 

Where can I filter deals to view deals that are owned by a user?

Deal pipeline

Deal forecast

Products

 

You have created your deal pipeline with several deal stages. You now want to set up an automatic notification for your sales rep when a deal moves to a particular stage. Where can you do this? (choose all that apply)

The deal record

Deal settings – automation

Deal pipeline

Workflows

 

What is the importance of presenting the prospects GPCT (Goals, Plans, Challenges, Timeline) at the start of a demo? (choose all that apply)

It confirms that the demo will cover valuable content for the prospect.

It can be used to reinforce HubSpot as the best solution to meet a prospect’s challenges and goals at the conclusion of a demo.

It tells the salesperson what budget the prospect has so they can sell more licenses.

It quantifies goals your prospect must hit in order to be successful, aligning growth with HubSpot to the financial success of your prospect.

 

Which of these sales tools are NOT included with the HubSpot and Gmail integration?

Snippets

Meetings

Workflows

Sequences

Templates

 

Can multiple sales reps be added to the default contact owner property in HubSpot?

Yes

No

 

From where in HubSpot can sales reps create tasks? (choose all that apply)

Tasks Dashboard

Lists

Contact, company, deal, ticket record

HubSpot Mobile App

 

Which of the following is not a benefit of snippets for sales teams?

Increase productivity

Simplify communications

Ensure reps can’t personalize emails

 

True or False? With HubSpot’s free tools you will get access to the tickets tool.

True – Tickets are available with HubSpot’s free tools.

False – Tickets are only available with Service Hub Professional.

True – You can create multiple ticket pipelines with HubSpot’s free tools.

False – Tickets are only available with Sales Hub Professional.

 

With HubSpot’s free tools, do you get access to 5 email templates per user or per portal?

per user

per portal

 

In which edition of Service Hub can you get calculated fields?

Free

Starter

Professional

Enterprise

 

How many users are included, by default, in the Service Hub Professional edition?

1 user

5 users

10 users

 

Fill in the blank: With Service Hub ____ you can create up to 1000 personal and teams meetings links, plus additional customization.

Starter

Professional

Enterprise

All of the above

 

What does GPCT stand for?

Group, perform, claim, test

Game, plan, cost, timing

Goals, plans, challenges, and timeline

Global, peripheral, change, tracks

 

Which of the following metrics is not measured in the knowledge base analytics?

Average time on article

Number of views

Number of clicks

Helpful rating

 

Fill in the blank: As a best practice, it’s better to ask questions and engage the conversation with your prospect ________.

at the end of the demonstration

the beginning of the demonstration

at any time of the demonstration

at no point of the demonstration

 

With Service Hub, which of the following areas could you offer your services around? (choose all that apply)

Technical Implementation

Knowledge Base Creation

Process Design

KPI Definition

Marketing and Sales Alignment

Customer Satisfaction

All of the above

 

What are the channels that I can connect with conversations inbox?

SMS and email

Email and chat

Chat and SMS

SMS and WeChat

 

True or false? Contacts can be created directly from a live chat (chatflow) in HubSpot.

True

False

 

What does SLA stand for (in the context of Service Hub)?

Standard Legal Agreement

Service Level Agreement

Software License Agreement

 

What are some elements that can be defined within a support team’s service level agreement?

Metrics like number of tickets closed

Average response time for tickets

Time to first response

Areas of service

Availability of service

All of the above

 

Which of the following are some services you can offer alongside Service Hub specifically? (choose all that apply)

Developing a buyer persona

Setting up ticket properties

Connecting a shared inbox

Setting up live chat

Writing blog articles to attract leads

Creating a knowledge base

Defining KPIs and set up an SLA

 

True or False? In Service Hub, you have the option to create additional custom ticket properties.

False – Custom properties are only available in Sales Hub.

True – Custom ticket properties are available with HubSpot’s free tools.

False – HubSpot does not allow the creation of custom ticket properties.

True – You can create custom ticket properties though this requires Service Hub Starter.

 

Fill in the blank: With Service Hub Professional you can automatically send a customer support survey to a customer_________.

when a contact becomes a customer

when a customer re-signs a contract

when you close a ticket associated with a customer

whenever you like

 

Fill in the blank: Playbooks are part of the Service Hub ____ edition.

HubSpot’s free tools

Service Hub Starter

Service Hub Pro

Service Hub Enterprise

 

What types of automation are available for Service Hub Professional? (choose all that apply.)

Pipeline Automation

Deal Automation

Ticket Automation

Contact Automation

Quote Automation

 

In Service Hub Professional and Enterprise, which option(s) do you have for reporting?

Out of the box reports from the HubSpot reporting library

Creation of custom reports

All of the above

None of the above

 

With which edition of Service Hub can you set goals/targets for your team members, such as the number of tickets closed or average ticket resolution time?

HubSpot’s free tools

Service Hub Starter

Service Hub Professional

Service Hub Enterprise

 

 

 

HubSpot CMS For Marketers Certification Exam Answers

The HubSpot CMS is the content management system of choice for growing companies. It provides powerful content creation tools for marketers and flexibility for developers, along with the speed and security that IT managers need. In this lesson, you’ll learn how the HubSpot CMS works, how themes, templates, and modules work in the CMS, and how to use the asset marketplace.

 

Exam:

• There are 60 questions.
• It should take 1 hour to complete.
• You must answer 45 questions correctly to pass.
• You must wait 12 hours between attempts.
• You have 3 hours to finish the exam.

 

 

 

 

 

Choose all that apply. Where in HubSpot can you use folders to organize your CMS assets?

• File manager
• Forms
• Themes
• Landing pages

 

 

 

 

Google Mobile Experience Certification Exam Answers

During the exam, you will get 50 various format questions. Remember that there are over 150 different possible questions, and you get them in random order. All of them are available in our answer sheet.

Besides, the exam is time-limited. You have 75 minutes time limit to answer 50 questions. Exam questions are based on practical scenarios and are quite long to read. 75 minutes is not much. If you don’t have answers…

If you fail, you have to wait 24 hours before the next attempt. Remember that you have only 3 attempts possible.

 

 

 

 

The Hercules Fitness Center has a website named, HercFit.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to HercFit.com instead of the app. What web technology can open the mobile app from a click on a web ad?

Two-Factor authentication
Progressive web app
Deep linking
Universal links

 

Kelli is a marketer for UpSide.com. A high percentage of customers begin a purchase and don’t finish. She’s called you at the Google Help Center to help her with a solution. You recommend Google Pay as a payment solution for which of the following two reasons? Select the best answers. Select All Correct Responses

Google Pay supports up to 4 ACH bank accounts per user.
It offers rewards for new user referrals.
It securely stores payment information.
It supports co-branded cards, such as those by Citi.
Completing checkout takes less than six clicks or taps.

 

Veronica is the owner of a user-focused organization called ColabFlow. Veronica wants to encourage cross-functional collaboration between the teams at ColabFlow. Which question is suitable to ask to encourage cross-functional collaboration between ColabFlow’s teams?

What percentage of the marketing budget can accurate metrics quantify?
Are the teams utilizing the latest features in Google Ads?
When do users prefer to interact with a website vs. an app?
How many offline interactions does it take to create a conversion?

 

The business owners of VeganZilla feel like their mobile website, veganzilla.com, isn’t offering a fast and seamless experience to their users. Which Google tool can VeganZilla use to receive specific recommendations on how to improve veganzilla.com?

Google Drive
Test My Site
Google Trends
Google Web Toolkit

 

Emily helps to optimize the mobile experience for GardenFolio’s website and app. Emily understands that, although mobile devices have constraints that desktops don’t have, they also present unique opportunities. In what way does the mobile network present an opportunity for mobile devices when it comes to marketing?

Mobile networks are faster than WiFi connections.
The mobile web offers more overall diversity than desktops do.
The mobile web remains the most widely used platform.
Mobile networks always offer consistent speeds.

 

Ted is new to conversion rate optimization but is eager to get started. Which of the following steps should be his first priority?

Analyzing what businesses in the same industry are doing
Implementing an A/B test on the homepage
Using data and user feedback to identify areas of opportunity
Creating a hypothesis to test based on his preferences

 

Laura has prioritized a list of things to test for their business, PropShop. The goal is to improve the user experience while letting the user accomplish what they want in PropShop’s app. Which of the following is a testing tool that Laura can use for PropShop’s app?

Google Optimize
Dart
Gerrit
Firebase A/B Testing

 

Patrick works as a marketer at Petonix, a business comprised of marketing, development, designer, and leadership teams. Amir and the other teams have instructions to work from the same standards and to follow the same principles. Why is it important that all teams at a user-focused organization work from the same standards and follow the same principles?

So that all teams can handle user feedback
To make sure branding consistency and minimize errors
So that the teams can collaborate on leadership efforts
To create diverse strategies within each individual team

 

Jerry is the marketer for YardSale.com, an online auction site. Revenue from the site is at an all-time low. The VP of marketing is demanding an explanation. Jerry suspects the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Jerry would like to better understand how users move through the website. Which category of Google Analytics reports can give Jerry that information?

Conversions reports
Audience reports
Flow visualization reports
Attribution reports

 

You’re a marketing manager for your company’s website, JesseJames.com, an online seller of books about American History. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means the user experience is good up to the checkout page. Then, making the purchase becomes too too difficult for most users. You’ve recommended that they implement a one-click-to-buy option that uses information stored in the users account. Which type of user personalization is this known as?

Using known user signals
Delivering a relevant web page
Static profile matching
Using given information

 

A horse racing equipment business called SportsJockey feels like some of the pages on their website are weaker than others. The teams at SportsJockey understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help SportsJockey to identify which pages need the most attention with regards to CRO?

Checking the “Landing pages” section in Google Ads
Comparing other businesses’ websites against their own
Reviewing the website’s funnel or flow
Having a designer inspect the cosmetic side of the pages

 

Tyra is the marketer for a client’s website, eCars.com. Her customer has hired her to increase sales revenue through the site. She wants to start by giving the landing page a big face-lift. What are two landing page elements Tyra should focus on? Select the best answers. Select All Correct Responses

Turnaround time
Web-friendly
Simple design
Navigation
Relevant page

 

Caitlyn is responsible for leading the testing at Jellyish. Caitlyn has been using a testing platform for Jellyish’s site. Why should Jellyish integrate their testing platform with their site analytics?

To give all teams at Jellyish easier access to the test results
To automatically forward relevant data to the Google Ads account
To quickly and easily identify problem areas
To allow site users to see results of the tests

 

Jenny has been the marketer for CleanFoods.com since it came up 15 years ago. The web site is still using the same web application platform used to create it. Jenny thinks it’s time to update to a progressive web app (PWA). What are two benefits of moving CleanFoods.com to a PWA platform? Select the best answers. Select All Correct Responses

Accessible from phone’s home screen
Fully supported by Android and iOS
Automatic certification in app stores
Responds dynamically to input
Better hardware integration

 

Jensen is the marketer for GlobalMovers.com. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should she use to convince the executive leadership of GlobalMovers.com to make site speed a priority?

Conversion rates
Average page views
Click rates
Average daily visitors

 

SmithPlumbing.com, a local plumbing contractor, has contracted Jade to be their marketer. Thus far, their website has been an informational site full of static pages. Jade is upgrading the site to include online ordering with a PCI compliant checkout process. She’s recommended the usual Visa/Mastercard checkout options, though she dislikes the time it takes for a customer to checkout that way. Which payment option allows customers to checkout using a Visa card stored in their Gmail account?

Venmo
Google Pay
Apple Pay
Square Wallet

 

Claudia has been working on improving the mobile experience for UplandHut. The owner of UplandHut is interested in quantifying the impact that Claudia’s work has had. Claudia knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR). How can Claudia calculate rel mCvR for UplandHut?

By dividing the mobile conversion rate by the desktop conversion rate
By dividing the desktop conversion rate by the mobile conversion rate
By multiplying the mobile conversion rate by the desktop conversion rate
By multiplying the desktop conversion rate by the mobile conversion rate

 

Diane is explaining to their client, SushiZoo, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?

The initial search and exploration phase
The exploration and action phase
The exploration and evaluation phase
The initial search and action phase

 

The business, Altawatch, has an effective team that comprises of an analyst, C-level, designer, developer, and marketer. Regardless of their job title or function, their work all has something in common. What do these members of Altawatch share in common?

They’re all trying to understand how users are interacting with experiences.
Each of their primary goals is to drive revenue.
All of their business roles connect to the end user.
They all work directly with the Google Ads interface.

 

Susie is the business owner of GooeyChewy. Susie knows how important conversion rate optimization is, but she’s limited with her time. Susie has learned that, by deciding what to test and in what order, the PIE framework can help her to prioritize her time. Which of the following criteria belong to the PIE framework?

Presentation, Indicators, and Estimation
Production, Interest, and Engagement
Performance, Inspection, and Evaluation
Potential, Importance, and Ease

Lydia is determined to transform their business, Naturentic, into a user-focused organization. Which of the following is a key characteristic of a user-focused organization?

Investing heavily in developer resources
Having the marketer take sole responsibility of making user-centric design
Segmenting teams internally to drive individual focus
Creating a continuous cycle of listening to users, testing and iterating

 

Cami is the marketer for ScaryBooks.com. Google flow reports show that a high percentage of users get to checkout and abandon purchases. Tami believes the reason is that the checkout process requires users to fill out all shipping, billing, and credit card information on each purchase. Which Google solution can help make checkout much faster for ScaryBooks.com?

Google App Engine
One Tap sign-up
Progressive web apps
Google AI

 

Alberto has been researching what makes a user-focused organization a successful one. During this research, Alberto has come to realize that everyone plays a part in optimizing the user experience on an ongoing basis. What is the marketer’s part in optimizing the user experience on an ongoing basis?

Aligning with developers to create options for testing site and app improvements
Running tests across advertising platforms and implementing results to improve efforts
Implementing tracking for measurable outcomes and share data across teams
Supporting and encouraging testing and enabling budgets to allow for it

 

You are designing a mobile web site for a company called, HairCutters.com. It’ll be the primary showcase of their hair care products. The website’s design must include access through mobile devices. To make sure that customers have a good experience with the HairCutters.com web site, what should be the primary marketing goal?

That site users leave positive reviews about products on the site
To show a price comparison with competitor sites
That the mobile experience should resemble a good conversation
To track the products the customer views and the time spent on the site

 

Tia manages the Google Ads account for the business, RelicsComics. Tia focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can RelicsComics expect to see in their Google Ads account if Tia is successful in increasing the mCvR?

Clicks and average order value decrease.
Conversions and revenue increase.
Clicks and revenue increase.
Clicks and average order value increase.

 

Superior.com is the website for a regional HVAC service company. Online orders have fallen by 50% over the last three quarters. As the lead marketer for the site, it’s your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high.
Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user’s Google account?

• Google Analytics
• Google Shopping
• Cart Form AutoFill
• Real-time order counter

 

Shelly has been learning how to find opportunities with conversion rate optimization (CRO). Shelly has been instructed to tell the team at Drivesy to use their Drivesy mobile site in real-world situations. Why is it important for Drivesy to see how their mobile site works in real-world situations with regards to CRO?

• To identify whether the mobile site attracts the attention of nearby people as they use it.
• The mobile site’s speed and performance may vary depending on various factors.
• To see how it compares against mobile sites belonging to other businesses in the industry.
• The visuals of the mobile site may appear different in various lighting situations.

 

Judy is in the process of conducting conversion rate optimization (CRO) for their business, ReadyBaker. Jill understands that the first step in the CRO process is to identify opportunities on ReadyBaker’s site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of qualitative research when it comes to CRO?

• Product insights
• Purchase insights
• Data insights
• User insights

 

Trevor is the owner of Sportelo and is wondering what impact Sportelo’s mobile experience is having on revenue. Trevor understands that they can calculate this with the mobile conversion rate (mCvR).
Sportelo receives 200,000 clicks with a mCvR of 1%. The average order value is $200. How much revenue does Sportelo’s mobile experience create?

• $600,000
• $150,000
• $250,000
• $400,000

 

RecruitJet is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within RecruitJet are worth testing, Keaton is using the PIE framework to help make that decision. Which of the following questions would fit in with the PIE framework criteria?

• Why is one Google Ads campaign performing better than another campaign?
• Can the click-through rate be further improved for this ad?
• Why is the majority of traffic to the site coming from mobile devices?
• How valuable is the traffic to this page?

 

Windsor Jones, Vice President of Sales for EuropeanTours.eu has ordered his marketing team to improve the website. Revenue from the site has dipped, and he thinks it’s because the landing page is unfriendly. As the head marketer for EuropeanTours.eu, you must determine if he’s right or wrong. What tool can you use to measure the effectiveness of your landing page?

• Google Web Vitals
• Test My Site
• Google Ads landing page report
• Chrome UX Report

 

Jane recently attended a conference where great emphasis was placed on the topic of conversion rate optimization (CRO). Jane feels like CRO would take their business, Thermala, to the next level. Why is CRO important?

• It gives businesses an accurate projection of what to expect from the industry and its users in the future.
• It’s an entirely automated feature, allowing business owners and teams to focus on other areas of the business.
• It provides invaluable insights into what other businesses are focusing on in the same industry.
• It takes the goal of delivering a great user experience and turns it into an operational strategy for the business.

 

Melanie is a marketer for the company GlobalVision. Melanie wants to help build a strong, more
user-focused organization by getting the support of GlobalVision’s leadership. Which of the following is a recommended action for Melanie to gain the support of leadership in this area?

• Showing the performance statistics of the design team
• Showing a summary breakdown of the Google Ads account Showing benchmark data across the competition
• Showing a comparison of performance between the development and marketing teams

 

Logan has been the marketer and site manager for CarFixer.com for the past 10 years. He and the developer team have spent much effort improving the user enjoyment of the site. Recently, performance metrics are showing the speed of the site has regressed significantly over time. Which long-term maintenance program can help by limiting certain metrics that affect performance?

• Performance budget
• Independent testing program
• Automated debuggers
• Performance maintenance team

 

Sadie is shopping for her mother’s birthday present. She loves to bake delicious desserts. Sadie uses her mobile phone to ask for the nearest kitchen supply store. Her phone opens up the map application with directions to a nearby location only seven minutes away. This is an example of what kind of personalized user experience?

• Using machine learning
• Using known user signals
• Using given information
• Delivering a relevant landing page

 

The marketing team for your company’s website expresses concern about why it’s not meeting its revenue goals. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who go to the landing page and do nothing. What’s the name of the metric that you should look for?

• Scroll depth
• Pages per session
• Bounce rate
• New subscribers

 

Bartholomew is the marketer for his company’s web site, LogoMaker.com. The company sells graphic logo design services through the site. Several of his colleagues have commented that the site is difficult to use. Bartholomew thinks the site will be more successful if users enjoy the time they spend there. To improve the user experience of the site, which two areas should Bartholomew focus on? Select the best answers. Select All Correct Responses

• Navigation
• Landing pages
• Imagery
• Optimization
• Specialization

 

Nia is the marketer for East Coast Sales. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. Before rolling out the app, they’d like to perform some testing to determine the effectiveness of the personalization features. Which Google service allows them to test the app’s UI and features?

• Firebase  A/B Testing
• Google Analytics 360
• Web Vitals
• Test My App

 

Liam is the marketer for the web site, RetireEarly.com. Liam thinks the slowness of the site discourages users from browsing the site. But he’s unsure how to demonstrate and prove this to the developer team and executive leadership. What’s a tool Liam can use to test, analyze, and report recommendations to improve the performance of the RetireEarly.com site?

• Squarespace
• Visual Studio
• Wireshark
• Test My Site

 

The marketing team at Shipza consistently acquire high click-through rates in their Google Ads account. Why is it important that the marketing team also invest resources into Shipza’s mobile site and app experience?

• Because there are still many complex interactions that a user has with a site or app after clicking on an ad
• Because it’ll help them to grow and organize their audience lists to a greater extent
• Because it’ll make sure users to leave positive reviews about Shipza
• Because it’ll help to further improve the click-through rate in their Google Ads account

 

The product managers and developers for GlobalMovers.com have spent considerable effort to improve the performance of the website. Now they are trying to determine the best way to measure the performance of the site. What is one factor they should consider in choosing performance metrics?

• Ratio of total visitors per day to total hits per day
• Using real-world results instead of lab-testing results
• Separating spider hits from cached and visitor hits
• Using cloud-based testing services to simulate the actual user experience

 

As the marketer for ClimbHigh.com, the user experience for the site is Maria’s responsibility. She enjoys creating rich, impressive content that creates a welcoming environment for users. But the slow performance of the site frustrates her. What’s a factor that’s likely slowing down the performance of the website?

• XML
• HTML
• Graphics
• Localization

 

Jerry is in the market for a sewing machine. He did a Google search and clicked a link to a national brand named Bernina. What must the site marketer for Bernina do to make a good first impression of the site on Jerry?

• Display their most popular products on the home page
• Ensure he feels as welcome as if he was at the store
• Display contact information
• Display all their products on the home page

 

The marketers for FishyFishy.com are demonstrating to the executive management team the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalization does this describe?

• It uses given information.
• It implements dyanamic scripting.
• It delivers a relevant landing page.
• It implements mobile deep linking.

 

Famke is the marketer for BigHair.com. She’s patterned the design of her web site after Wig-a-rama.com, a successful competitor’s site. Sales from the site haven’t been as successful as she hoped. She’s asking you for advice to improve the marketing effectiveness of her web site. What advice would you give to Famke to make her site more successful?

• Add a PCI-compliant payment gateway to bolster user confidence in site security.
• Remove all flash content and switch fully to HTML5.
• Focus on providing a seamless experience for users.
• Enhance the search feature of the site with full text searching.

 

Gerald is the product manager for LaughItUp.com, a website for comedians. Earlier this year, many comments from site feedback complained about poor responsiveness. Working with the site marketing and development teams, Gerald created a plan where the site responsiveness metrics couldn’t fall below a certain level. Which plan type is Gerald’s plan?

• A speed plan
• A performance budget
• A performance plan
• A speed threshold

 

Cabzio feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Ricardo to identify opportunities to improve this area. Which of the following actions would help Ricardo to identify opportunities in improving Cabzio’s mCvR?

• Reviewing search term reports in their Google Ads account
• Experiencing the site as a mobile user
• Analyzing demographic reports for Cabzio’s industry
• Accessing the desktop version of the site from different locations

 

Tessa is a marketer at InterFlight. Tessa has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at InterFlight. How does measuring the same KPIs across teams help to create a more user-focused organization?

• It prevents misalignment.
• It encourages feedback from users.
• It unlocks additional features in Google Analytics.
• It guarantees more conversions.

 

Daniel is the lead marketer for PacificShipping.com, an international freight company. Their dev team has implemented several personalization features in the site. Before the changes go live, they’d like to test the effectiveness of the new personalization features. What Google service can easily test the changes on PacificShipping.com, an international freight company?

• Data Studio
• Google Analytics 360
• Google Site Testing
• Optimize 360

 

James is a marketer at PopWeb, a user-focused organization. James has been given advice to establish a relationship with the development team at PopWeb. Why is it important for a user-focused organization such as PopWeb, for marketers to establish relationships with developers?

• To build morale within the organization and, in turn, promote a supportive work environment
• To encourage developers to implement marketing related changes quicker than usual
• To understand the constraints that limits developers when they’re building a site or app
• To gain assistance from the developers when it comes to creating content on Google Ads

 

Fergie is shopping for her daughter’s birthday present. She loves to play games on her handheld game console. Fergie uses her mobile phone to ask for the nearest electronic game store. Her phone opens up the map application with directions to a nearby location only two minutes away. This is an example of what kind of personalized user experience?

• Using known user signals
• Utilizing location integration
• Google’s One Tap sign-in
• Using given information

 

HotAndCold.com, a regional HVAC contractor, has contracted Kennedie to be their marketer. Thus far, their website has been an informational site full of static pages. Kennedie is upgrading the site to include online ordering with a PCI compliant checkout process. She’s recommended the usual Visa/Mastercard checkout options, though she dislikes the time it takes for a customer to checkout that way. Which payment option allows customers to checkout using a Visa card stored in their Gmail account?

• Google Pay
• Samsung Pay
• Venmo
• Apple Pay

 

Judy is in the process of conducting conversion rate optimization (CRO) for their business, Stovesy. Judy understands that the first step in the CRO process is to identify opportunities on Stovesy’s site and app.

Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of quantitative research when it comes to CRO?

• Brand insights
• Competitive insights
• Data insights
• User insights

 

Daniel manages the Google Ads account for the business, TruckBooks. Daniel focuses on improving the mobile conversion rate (mCvR) while everything else remains the same.

What changes can TrucksBooks expect to see in their Google Ads account if Daniel is successful in increasing the mCvR?

• Conversions and revenue increase.
• Clicks and revenue decrease.
• Clicks and average order value decrease.
• Clicks and average order value increase.

 

Sonora is the marketer for a client’s website, SoundSleeper.com. Her customer has hired her to increase sales revenue through the site. She wants to start by making the landing page more welcoming. What are two landing page elements Senora should focus on? Select the best answers. Select All Correct Responses

• Web-friendly
• Call-to-action
• Turnaround time
• Intuitiveness
• Simple design

 

Dr. Hector Bellagio, marketing consultant for USTours.us has ordered his marketing team to rescue the website.Online sales are at an all-time low, and he thinks it’s because the landing page is unfriendly. As the head marketer for USTours.us, you must determine if he’s right or wrong. What tool can you use to measure the effectiveness of your landing page?

• Google Ads landing page report
• Chrome UX Report
• Chrome DevTools
• Google Web Vitals

 

Summer is responsible for leading the testing at SweetFizz. Summer has been using a testing platform for SweetFizz’s app. Why should SweetFizz integrate their testing platform with their app analytics?

• To allow app users to see results of the tests
• To automatically forward relevant data to the Google Ads account
• To give all teams at SweetFizz easier access to the test results
• To quickly and easily identify problem areas

 

The Critter Cravings dog food company has a website named, CritterCravings.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to CritterCravings.com instead of the app. What web technology can make a click on a web ad open a page in a mobile app?

• One Tap sign-in
• Progressive web app
• HTML5
• Deep linking

 

Waldo is the marketer for his company’s web site, WaterTech.com. The company sells water recreation products through the site. Several customers have commented that the site is difficult to use. Waldo thinks the site will be more successful if users enjoy the time they spend there. To improve the user experience of the site, which two areas should Waldo focus on? Select the best answers. Select All Correct Responses

• Optimization
• Accessibility
• Analytics
• Specialization
• Conversion

 

Eva has been researching what makes a user-focused organization a successful one. During this research, Eva has come to realize that everyone plays a part in optimizing the user experience on an ongoing basis. What is the data scientist’s part in optimizing the user experience on an ongoing basis?

• Supporting and encouraging testing and enabling budgets to allow for it
• Building the test environments and implementing changes that were successful in testing
• Implementing tracking for measurable outcomes and share data across teams
• Aligning with developers to create options for testing site and app improvements

 

Vincent recently attended a convention where great emphasis was placed on the topic of conversion rate optimization (CRO). Vincent feels like CRO would take their business, ShieldBear, to the next level. Why is CRO important?

• It provides invaluable insights into what other businesses are focusing on in the same industry.
• It’s an entirely automated feature, allowing business owners and teams to focus on other areas of the business.
• It gives businesses an accurate projection of what to expect from the industry and its users in the future.
• It takes the goal of delivering a great user experience and turns it into an operational strategy for the business.

 

TuneStreamer.com is an online music streaming site. Subscription orders are declining steadily. As the lead marketer for the site, it’s your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user’s Google account?

• Google Shopping
• Cart Google Analytics
• One Tap sign-in
• Multi-factor authentication

 

Maria has been working on improving the mobile experience for FarmCub. The owner of FarmCub is interested in quantifying the impact that Maria’s work has had. Maria knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR). How can Maria calculate rel mCvR for FarmCub?

• By dividing the mobile conversion rate by the desktop conversion rate
• By multiplying the desktop conversion rate by the mobile conversion rate
• By dividing the desktop conversion rate by the mobile conversion rate
• By multiplying the mobile conversion rate by the desktop conversion rate

 

Kathy has been the lead marketer for ChickenChef.com for the past 10 years. The web site is still using the same web application platform used to create it. Kathy thinks it’s time to update to a progressive web app (PWA). What are two benefits of moving ChickenChef.com to a PWA platform? Select the best answers. Select All Correct Responses

• Works on flaky connections
• Accessible from phone’s home screen
• Fully supported by Android and iOS
• Automatic certification in app stores
• Less device battery drain

 

The developers for YouGotTalent.com are demonstrating to the marketers the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalization does this describe?

• It uses Progressive Personalization.
• It uses given information.
• It uses known user signals.
• It delivers a relevant landing page.

 

Alan is the lead marketer for NewYorkCourier, a New York-based courier company. Their dev team has implemented several personalization features in the site. Before the changes go live, they’d like to test the effectiveness of the new personalization features. What Google service can easily test the changes on NewYorkCourier, a New York-based courier company?

• Integration Center
• Google Analytics 360
• Optimize 360
• Google Site Testing

 

As the marketer for SellYourCar.com, the user experience for the site is Olivia’s responsibility. She enjoys creating rich, impressive content that creates a welcoming environment for users. But the slow performance of the site frustrates her. What’s a factor that’s likely slowing down the performance of the website?

• Videos
• XML
• HTML
• Localization

 

The business, WatchSpark, has an effective team comprised of an analyst, C-level, designer, developer, and marketer. Regardless of their job title or function, their work all has something in common. What do these members of WatchSpark share in common?

• All of their business roles connect to the end user.
• They’re all trying to understand how users are interacting with experiences.
• Each of their primary goals is to drive revenue.
• Their primary goal is to grow social engagement.

 

Conversions, Inc. is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within Conversions, Inc. are worth testing, Erika is using the PIE framework to help make that decision. Which of the following questions would fit in with the PIE framework criteria?

• Why is one Google Ads campaign performing better than another campaign?
• Why is the majority of traffic to the site coming from mobile devices?
• How much improvement can be made on this page?
• Can the click-through rate be further improved for this ad?

 

Barbara is the owner of ClubCup and is wondering what impact ClubCup’s mobile experience is having on revenue. Barbara understands that they can calculate the mobile conversion rate (mCvR). ClubCup receives 200,000 clicks with a mCvR of 1%. The average order value is $200. How much revenue does ClubCup’s mobile experience create?

• $250,000
• $300,000
• $400,000
• $10,000

 

You’re a marketer for your company’s website, Smith&Smith.com, a shoe wholesaler. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means the checkout page is unfriendly to customers. You’ve recommended that they implement a one-click-to-buy option that utilizes information stored in the users account. Which type of user personalization is this known as?

• Progressive checkout
• Using given information
• Dynamic merchant processing
• Static profile matching

 

Yvonne is a marketer at Voyair. Yvonne has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at Voyair. How does measuring the same KPIs across teams help to create a more user-focused organization?

• It guarantees more conversions.
• It prevents misalignment.
• It unlocks additional features in Google Analytics.
• It encourages feedback from users.

 

You are designing a mobile web site for a company called PoliticalNews.com. It’ll be the primary showcase of their political news service. The website’s design must include access through mobile devices. To make sure that customers have a good experience with the PoliticalNews.com web site, what should be the primary marketing goal?

• To encourage the user to spend hours browsing products on your site
• To present your brand as if the customer walked into your store
• That site users leave positive reviews about products on the site
• That the customer tells all of their friends about your site

 

The marketing team at DockHawk consistently acquire high click-through rates in their Google Ads account. Why is it important that the marketing team also invest resources into DockHawk’s mobile site and app experience?

• Because it’ll make sure users to leave positive reviews about DockHawk
• Because it’ll help them to grow and organize their audience lists to a greater extent
• Because there are still many complex interactions that a user has with a site or app after clicking on an ad
• Because it’ll help to further improve the click-through rate in their Google Ads account

 

Fred is explaining to their client, Munchoo, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?

• The exploration and evaluation phase
• The initial search and exploration phase
• The exploration and action phase
• The initial search and action phase

 

The marketer for your company’s website expresses concern that the website isn’t creating enough revenue to justify it. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who don’t click any links on the landing page. What’s the name of the metric that you should look for?

• Scroll depth
• Bounce rate
• Average time on page
• Pages per session

 

David has prioritized a list of things to test for their business, MachineBeast. The goal is to improve the user experience while letting the user accomplish what they want in MachineBeast’s app. Which of the following is a testing tool that David can use for MachineBeast’s app?

• Firebase A/B Testing
• Gerrit
• Google Optimize
• Dart

 

William has been learning how to find opportunities with conversion rate optimization (CRO). William has been instructed to tell the team at MotorValve to use their MotorValve app in real-world situations. Why is it important for MotorValve to see how their app works in real-world situations with regards to CRO?

• The app’s speed and performance may vary depending on various factors.
• The visuals of the app may appear different in various lighting situations.
• To identify whether the app attracts the attention of nearby people as they use it.
• To see how it compares against apps belonging to other businesses in the industry.

 

Shanna is a marketer for the company CentralTotal. Shanna wants to help build a strong, more user-focused organization by getting the support of CentralTotal’s leadership. Which of the following is a recommended action for Shanna to gain the support of leadership in this area?

• Showing benchmark data across the competition
• Showing a comparison of performance between the development and marketing teams
• Showing a summary breakdown of the Google Ads account
• Showing the performance statistics of the design team

 

Harold is the marketer for WhizKid.com, an online school for exceptional kids. The site isn’t meeting revenue goals. The president of the company is upset and wants a solution right away. Harold suspects the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Harold would like to better understand how users move through the website. Which category of Google Analytics reports can give Harold that information?

• Behavior reports
• Attribution reports
• Flow visualization reports
• Model comparison reports

 

William has been learning how to find opportunities with conversion rate optimization (CRO). William has been instructed to tell the team at Drivvu to use their Drivvu app in real-world situations. Why is it important for Drivvu to see how their app works in real-world situations with regards to CRO?

• The app’s speed and performance may vary depending on various factors.
• To identify whether the app attracts the attention of nearby people as they use it.
• The visuals of the app may appear different in various lighting situations.
• To see how it compares against apps belonging to other businesses in the industry.

 

Sandeep has been the marketer and site manager for ApplianceRepair.com for the past 12 years. He and the developer team have spent much effort improving the user enjoyment of the site. Recently, performance metrics are showing the speed of the site has regressed significantly over time. Which long-term maintenance program can help by limiting certain metrics that affect performance?

• Long-term performance audit
• Performance maintenance team
• Performance budget
• Independent testing program

 

David has prioritized a list of things to test for their business, MintBotics. The goal is to improve the user experience while letting the user accomplish what they want on MintBotics’s site. Which of the following is a testing tool that David can use for MintBotics’s site?

• Google Optimize
• Google Web Toolkit
• Flutter
• Firebase A/B Testing

 

Paul is the owner of Tennio and is wondering what impact Tennio’s mobile experience is having on revenue. Paul understands that they can calculate the mobile conversion rate (mCvR). Tennio receives 200,000 clicks with a mCvR of 1%. The average order value is $200. How much revenue does Tennio’s mobile experience create?

• $200,000
• $500,000
• $400,000
• $20,000

 

Otis is the marketer for his company’s web site, ClassicRock.com. The company sells pre-nineties music through the site. Several family members have commented that the site is difficult to use. Otis thinks the site will be more successful if users enjoy the time they spend there. To improve the user experience of the site, which two areas should Otis focus on? Select the best answers. Select All Correct Responses

• Imagery
• Specialization
• Navigation Analytics
• Landing pages

 

The project managers for TechBooks.com are demonstrating to the marketing team the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalization does this describe?

• It implements dynamic scripting.
• It delivers a relevant landing page.
• It uses Progressive Personalization.
• It uses known user signals.

 

The product managers and developers for MoveMyStuff.com have spent considerable effort to improve the responsiveness of the website. Now, they’re trying to determine the best way to measure the performance of the site. What’s one factor they should consider in choosing responsiveness metrics?

• Ratio of total visitors per day to total hits per day
• Using cloud-based testing services to simulate the actual user experience
• Separating spider hits from cached and visitor hits
• Using real-world results instead of lab-testing results

 

Smitty is the product manager for Family.com, a website for genealogists. Earlier this year, many comments from site feedback complained about poor performance. Working with the site marketing and development teams, Smitty created a plan where the site performance metrics couldn’t fall below a certain level. Which plan type is Smitty’s plan?

• A speed plan
• A performance budget
• A performance plan
• A latency limit

 

A gym equipment business called Gymnex feels like some of the pages on their website are weaker than others. The teams at Gymnex understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help Gymnex to identify which pages need the most attention with regards to CRO?

• Comparing other businesses’ websites against their own
• Having a designer inspect the cosmetic side of the pages
• Reviewing the website’s funnel or flow
• Checking the “Landing pages” section in Google Ads

 

Kyle is a marketer at Flightzy. Kyle has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at Flightzy. How does measuring the same KPIs across teams help to create a more user-focused organization?

• It encourages feedback from users.
• It prevents misalignment.
• It guarantees more conversions.
• It unlocks additional features in Google Analytics.

 

Tony recently attended a summit where great emphasis was placed on the topic of conversion rate optimization (CRO). Tony feels like CRO would take their business, FountainCloud, to the next level. Why is CRO important?

• It takes the goal of delivering a great user experience and turns it into an operational strategy for the business.
• It gives businesses an accurate projection of what to expect from the industry and its users in the future.
• It’s an entirely automated feature, allowing business owners and teams to focus on other areas of the business.
• It provides invaluable insights into what other businesses are focusing on in the same industry.

 

Billy is a marketer for BadCooking.com. Users are leaving negative feedback about the purchasing experience. She’s called you at the Google Help Center to help her with a solution. You recommend Google Pay as a payment solution for which of the following two reasons? Select the best answers. Select All Correct Responses

• It integrates with Apple Pay and Samsung Pay.
• It offers rewards for new user referrals.
• It works on web sites, apps, Android, and iOS.
• It securely stores payment information.
• It supports co-branded cards, such as those by Citi.

 

The business owners of Foodizo feel like their mobile website, foodizo.com, isn’t offering a fast and seamless experience to their users. Which Google tool can Foodizo use to receive specific recommendations on how to improve foodizo.com?

• Gerrit
• Google Web Designer
• Test My Site
• Google Web Toolkit

 

The marketing director for your company’s website expresses concern that the site can’t create enough income to cover its cost. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who come to the home page and leave without clicking anything.

What’s the name of the metric that you should look for?

• New subscribers
• Average time on page
• Bounce rate
• Exit rate

 

Tramly is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within Tramly are worth testing, Marisa is using the PIE framework to help make that decision. Which of the following questions would fit in with the PIE framework criteria?

• Why is one Google Ads campaign performing better than another campaign?
• Why is the majority of traffic to the site coming from mobile devices?
• How valuable is the traffic to this page?
• Can the click-through rate be further improved for this ad?

 

The Vice President of Marketing for CarAds.org has ordered his marketing team to fix the website. Online sales numbers are disappointing, and he thinks it’s because the landing page is unfriendly. As the head marketer for CarAds.org, you must determine if he’s right or wrong. What tool can you use to measure the effectiveness of your landing page?

• Google Ads landing page report
• Chrome UX
• Report Chrome DevTools
• Test My Site

 

Noel is responsible for leading the testing at SweetFizz. Noel has been using a testing platform for SweetFizz’s site. Why should SweetFizz integrate their testing platform with their site analytics?

• To quickly and easily identify problem areas
• To allow site users to see results of the tests
• To automatically forward relevant data to the Google Ads account
• To give all teams at SweetFizz easier access to the test results

 

Elliott is the owner of a user-focused organization called MissionFlow. Elliott wants to encourage cross-functional collaboration between the teams at MissionFlow. Which question is suitable to ask to encourage cross-functional collaboration between MissionFlow’s teams?

• Do the website and app both deliver high-quality user experiences?
• What percentage of the marketing budget can accurate metrics quantify?
• Are the teams utilizing the latest features in Google Ads?
• How many offline interactions does it take to create a conversion?

 

Liam is the marketer for the web site, SearchEverywhere.com. Liam thinks the slowness of the site discourages users from browsing the site. But he’s unsure how to demonstrate and prove this to the developer team and executive leadership. What’s a tool Liam can use to test, analyze, and report recommendations to improve the performance of the SearchEverywhere.com site?

• Visual Studio
• Test My Site
• Wireshark
• Squarespace

 

You’re a web marketing consultant on an engagement with your client, DeepDive.com, an online marketer of underwater diving gear and supplies. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means there’s something about the checkout page that causes customers to abandon their purchase. You’ve recommended that they implement a one-click-to-buy option that utilizes information stored in the users account. Which type of user personalization is this known as?

• Delivering a relevant web page
• Using known user signals
• Using given information
• Dynamic merchant processing

 

Calvin is a marketer at Games Galore, a user-focused organization. Calvin has been given advice to establish a relationship with the development team at Games Galore. Why is it important for a user-focused organization such as Games Galore, for marketers to establish relationships with developers?

• To understand the constraints that limits developers when they’re building a site or app
• To build morale within the organization and, in turn, promote a supportive work environment
• To gain assistance from the developers when it comes to creating content on Google Ads
• To encourage developers to implement marketing related changes quicker than usual

 

Autosity feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Karl to identify opportunities to improve this area. Which of the following actions would help Karl to identify opportunities in improving Autosity’s mCvR?

• Reviewing search term reports in their Google Ads account
• Analyzing demographic reports for Autosity’s industry
• Comparing the desktop conversion rate to mCvR
• Accessing the desktop version of the site from different locations

 

Charles is determined to reshape their business, KindMind, into a user-focused organization. Which of the following is a key characteristic of a user-focused organization?

• Investing heavily in developer resources
• Creating a continuous cycle of listening to users, testing and iterating
• Having each team measure different key performance indicators (KPIs)
• Having the marketer take sole responsibility of making user-centric design

 

Tierra is the marketer for Far West Imports. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. The marketing VP is insisting that you assess the efficiency of the shopping cart and checkout features. Which Google service allows them to test the app’s UI and features?

• Google Analytics 360
• SplitMetrics
• Optimizely
• Firebase A/B Testing

 

Rachelle is new to conversion rate optimization but is eager to get started. Which of the following steps should be her first priority?

• Using data and user feedback to identify areas of opportunity
• Implementing an A/B test on the homepage
• Speaking to the developer team about implementing changes
• Creating a hypothesis to test based on her preferences

 

The business, Monitoro, has an effective team comprised of an analyst, C-level, designer, developer, and marketer. Regardless of their job title or function, their work all has something in common. What do these members of Monitoro share in common?

• Their primary goal is to grow social engagement.
• All of their business roles connect to the end user.
• They’re all primarily focused on driving traffic.
• They all work directly with the Google Ads interface.

 

Myrna is a marketer for TryAndBuy.com. Drop-off rates at the checkout page are trending high on the site. She has called you at the Google Help Center to help her with a solution. You recommend Google Pay as a payment solution for which of the following two reasons? Select the best answers. Select All Correct Responses

• It’s accepted by every bank that accepts Visa or Mastercard.
• It securely stores payment information.
• Completing checkout takes less than six clicks or taps.
• It offers rewards for new user referrals.
• It supports co-branded cards, such as those by Citi.

 

Nelson is a marketer for the company WorldTrend. Nelson wants to help build a strong, more

user-focused organization by getting the support of WorldTrend’s leadership. Which of the following is a recommended action for Nelson to gain the support of leadership in this area?

• Showing benchmark data across the competition
• Showing a summary breakdown of the Google Ads account
• Showing the performance statistics of the design team
• Showing a comparison of performance between the development and marketing teams

 

Robert is the marketer for LuckyGuess.com, an online trivia gaming site. Revenue from the site is down. The VP of sales wants the problem fixed soon. Robert suspects the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Robert would like to better understand how users move through the website. Which category of Google Analytics reports can give Robert that information?

• Attribution reports
• Model comparison reports
• Flow visualization reports
• Audience reports

 

Gertie is the marketer for a client’s website, PieBaker.com. Her customer has hired her to increase sales revenue through the site. She wants to start by improving the landing page experience. What are two landing page elements Gertie should focus on? Select the best answers. Select All Correct Responses

• Navigation
• Clear value proposition
• Intuitiveness
• Simple design
• Turnaround time

 

Sami is the marketer for HitchHiker.com. Feedback from users of the website indicates that checkout takes too long, and so they won’t come back to the website. Sami believes the reason is that the checkout process requires users to fill out all shipping, billing, and credit card information on each purchase. Which Google solution can help make checkout much faster for HitchHiker.com?

• One Tap sign-in
• Web Vitals
• Google Apps
• Progressive web apps

 

The marketing team at GoldBoat consistently acquire high click-through rates in their Google Ads account. Why is it important that the marketing team also invest resources into GoldBoat’s mobile site and app experience?

• Because itll make sure users to leave positive reviews about GoldBoat
• Because there are still many complex interactions that a user has with a site or app after clicking on an ad
• Because it’ll help them to grow and organize their audience lists to a greater extent
• Because it’ll help to further improve the click-through rate in their Google Ads account

 

The product managers and developers for MovingAway.com have spent considerable effort to improve the responsiveness of the website. Now, they’re trying to determine the best way to measure the performance of the site. What’s one factor they should consider in choosing responsiveness metrics?

• Average time between user clicks measures view time
• Ratio of total visitors per day to total hits per day
• Using cloud-based testing services to simulate the actual user experience
• Using real-world results instead of lab-testing results

 

As the marketer for TravelTheWorld.com, the user experience for the site is Harper’s responsibility. She enjoys creating rich, impressive content that creates a welcoming environment for users. But the slow performance of the site frustrates her. What’s a factor that’s likely slowing down the performance of the website?

• HTML
• Coding errors
• Videos
• Localization

 

HeavyDuty.com is an online site for heavy industrial machinery. Revenue last quarter was disappointing. As the lead marketer for the site, it’s your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user’s Google account?

• Real-time order counter
• Multi-factor authentication
• Google Shopping Cart
• One Tap sign-up

 

Vicky manages the Google Ads account for the business, RelicsComics. Vicky focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can RelicsComics expect to see in their Google Ads account if Vicky is successful in increasing the mCvR?

• Clicks and revenue increase.
• Conversions and revenue increase.
• Conversions increase while revenue decreases.
• Conversions decrease while revenue increases.

 

Murphy is the owner of a user-focused organization called FusionTactics. Murphy wants to encourage cross-functional collaboration between the teams at FusionTactics. Which question is suitable to ask to encourage cross-functional collaboration between FusionTactics’s teams?

• Are the teams utilizing the latest features in Google Ads?
• How many offline interactions does it take to create a conversion?
• Do web and app teams have aligned goals and strategies?
• What percentage of the marketing budget can accurate metrics quantify?

 

Rupert is the lead marketer for NationalTransfer.com, an international mover of household goods. Their dev team has implemented several personalization features in the site. Before the changes go live, they’d like to test the effectiveness of the new personalization features. What Google service can easily test the changes on NationalTransfer.com, an international mover of household goods?

• Optimize 360
• Data Studio
• Google Analytics 360
• Google Insights

 

Anja is the marketer for ShoesForLife.com. She’s patterned the design of her web site after LotsOfShoes.com, a successful competitor’s site. Sales from the site haven’t been as successful as she hoped. She’s asking you for advice to improve the marketing effectiveness of her web site. What advice would you give to Anja to make her site more successful?

• Focus on providing a seamless experience for users.
• Provide a way for users to leave and read reviews from other customers.
• Add a PCI-compliant payment gateway to bolster user confidence in site security.
• Remove all flash content and switch fully to HTML5.

 

Santiago has been the marketer and site manager for FixMyCar.com for the past 15 years. He and the developer team have spent much effort improving the user enjoyment of the site. Recently, performance metrics are showing the speed of the site has regressed significantly over time. Which long-term maintenance program can help by limiting certain metrics that affect performance?

• Independent testing program
• Long-term performance audit
• Performance maintenance team
• Performance budget

 

Jadon is the business owner of Cakesie. Jadon knows how important conversion rate optimization is, but he’s limited with his time. Jadon has learned that, by deciding what to test and in what order, the PIE framework can help him to prioritize his time. Which of the following criteria belong to the PIE framework?

• Presentation, Indicators, and Estimation
• Potential, Importance, and Ease
• Performance, Inspection, and Evaluation
• Production, Interest, and Engagement

 

The Johnson Door Company has a website named, JDoors.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to JDoors.com instead of the app. What web technology can open a product URL directly in a mobile app?

• Two-Factor authentication
• Universal links
• HTML5
• Deep linking

 

Fanny has been the chief marketing officer for FireSale.com for the past two years. The web site is still using the same web application platform used to create it. Fanny thinks it’s time to update to a progressive web app (PWA). What are two benefits of moving CleanFoods.com to a PWA platform? Select the best answers. Select All Correct Responses

• Responds dynamically to input Automatic certification in app stores
• Less device battery drain
• Better hardware integration
• Loads instantly

 

Chris is the marketer for AnimalRescue.com. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should she use to convince the executive leadership of AnimalRescue.com to make site speed a priority?

• Visitor hits
• Average page views
• Daily referrals
• Conversion rates

 

Forrest is in the market for a barbecue grill. He did a Google search and clicked a link to an outdoor products site named OutdoorMan.com. What must the site marketer for OutdoorMan.com do to make a good first impression of the site on Forrest?

• Provide a very welcoming experience for him
• Display contact information
• Display a video window of products in use
• Display their most popular products on the home page

 

Cecila helps to optimize the mobile experience for GroveClove’s website and app. Cecila understands that, although mobile devices have constraints that desktops don’t have, they also present unique opportunities. In what way does performance present an opportunity for mobile devices when it comes to marketing?

• Marketers can expect users to keep up-to-date with the latest mobile device models.
• Building thoughtful, simpler interfaces can help improve speed and performance across all device types.
• Marketers can rely on mobile device manufacturers and OS developers to keep mobile devices at top speed.
• Mobile devices increase in performance over time as they are used more frequently.

 

You are designing a mobile web site for a company called, PioneerCooking.com. It’ll be the primary showcase of their outdoor cooking products. The website’s must be designed for access through mobile devices. To make sure that customers have a good experience with the PioneerCooking.com web site, what should be the primary marketing goal?

• That site users leave positive reviews about products on the site
• To show a price comparison with competitor sites
• That the mobile experience should resemble a good conversation
• To encourage the user to spend hours browsing products on your site

 

Aliyah is the marketer for Arctic Sales Company. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. Before going live, the team would like to see just how effective the personalization features are. Which Google service allows them to test the app’s UI and features?

• SplitMetrics
• Firebase A/B Testing
• Optimize 360 Web Vitals

 

Stuart is in the market for a rain coat. He did a Google search and clicked a link to an outdoor clothing site named CoverUp.com. What must the site marketer for CoverUp.com do to make a good first impression of the site on Stuart?

• Display a video window of products in use
• Display all their products on the home page
• Display their most popular products on the home page
• Provide a very welcoming experience for him

 

Martha is the marketer for Circus.com. She’s patterned the design of her web site after BigTop.com, a successful competitor’s site. Sales from the site haven’t been as successful as she hoped. She’s asking you for advice to improve the marketing effectiveness of her website. What advice would you give to Martha to make her site more successful?

• Focus on changes that improve user satisfaction of the site.
• Broaden the scope of products offered on the site.
• Remove all flash content and switch fully to HTML5.
• Provide a way for users to leave and read reviews from other customers.

 

Antonio works as a marketer at FelineFriendly, a business comprised of marketing, development, designer, and leadership teams. Antionio and the other teams have instructions to work from the same standards and to follow the same principles. Why is it important that all teams at a user-focused organization work from the same standards and follow the same principles?

• So that the teams can collaborate on leadership efforts
• To make sure branding consistency and minimize errors
• So that all teams can handle user feedback
• To create diverse strategies within each individual team

 

HopePower.com, a local electrical contractor, has contracted Charlotte to be their marketer. Thus far, their website has been an informational site full of static pages. Charlotte is upgrading the site to include online ordering with a PCI compliant checkout process. She’s recommended the usual Visa/Mastercard checkout options, though she dislikes the time it takes for a customer to checkout that way. Which payment option allows customers to checkout using a Visa card stored in their Gmail account?

• Google Pay
• Venmo
• Square Wallet
• PayPal

 

Ruth is a marketer at GraphicMagic, a user-focused organization. Ruth has been given advice to establish a relationship with the development team at GraphicMagic. Why is it important for a user-focused organization such as GraphicMagic, for marketers to establish relationships with developers?

• To understand the constraints that limits developers when they’re building a site or app
• To build morale within the organization and, in turn, promote a supportive work environment
• To encourage developers to implement marketing related changes quicker than usual
• To gain assistance from the developers when it comes to creating content on Google Ads

 

FuelCoach feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Ricardo to identify opportunities to improve this area. Which of the following actions would help Ricardo to identify opportunities in improving FuelCoach’s mCvR?

• Accessing the desktop version of the site from different locations
• Reviewing search term reports in their Google Ads account
• Comparing the desktop conversion rate to mCvR
• Analyzing demographic reports for FuelCoach’s industry

 

A sports ticket vending business called StadiumSpirit feels like some of the pages on their website are weaker than others. The teams at StadiumSpirit understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help StadiumSpirit to identify which pages need the most attention with regards to CRO?

• Having a designer inspect the cosmetic side of the pages
• Checking the “Landing pages” section in Google Ads
• Reviewing the website’s funnel or flow
• Comparing other businesses’ websites against their own

 

Lloyd has been researching what makes a user-focused organization a successful one. During this research, Lloyd has come to realize that everyone plays a part in optimizing the user experience on an ongoing basis. What is the designer’s part in optimizing the user experience on an ongoing basis?

• Aligning with developers to create options for testing site and app improvements
• Supporting and encouraging testing and enabling budgets to allow for it
• Building the test environments and implementing changes that were successful in testing
• Implementing tracking for measurable outcomes and share data across teams

 

Oliver is the marketer for the web site, FindYourHome.com. Oliver thinks the slowness of the site discourages users from browsing the site. But he’s unsure how to demonstrate and prove this to the developer team and executive leadership. What’s a tool Oliver can use to test, analyze, and report recommendations to improve the performance of the FindYourHome.com site?

• Site123
• Squarespace
• Test My Site
• Visual Studio

 

Tami is the marketer for MySpy.com. A customer survey reports that the checkout process is too lengthy..Tami believes the reason is that the checkout process requires users to fill out all shipping, billing, and credit card information on each purchase. Which Google solution can help make checkout much faster for MySpy.com?

• Progressive web apps
• Google Apps
• Google App Engine
• One Tap sign-up

 

Jill is in the process of conducting conversion rate optimization (CRO) for their business, Stovesy. Jill understands that the first step in the CRO process is to identify opportunities on Stovesy’s site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of quantitative research when it comes to CRO?

• User insights
• Competitive insights
• Brand insights
• Data insights

 

Fred is explaining to their client, Foodoko, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?

• The exploration and action phase
• The initial search and exploration phase
• The exploration and evaluation phase
• The evaluation and action phase

 

Bob helps to optimize the mobile experience for ArtfulGarden’s website and app. Bob understands that, although mobile devices have constraints that desktops don’t have, they also present unique opportunities. In what way does the mobile network present an opportunity for mobile devices when it comes to marketing?

• Mobile networks always offer consistent speeds.
• Mobile networks are faster than WiFi connections.
• The mobile web remains the most widely used platform.
• The mobile web offers more overall diversity than desktops do.

 

Jessie is shopping for her husband’s anniversary present. He loves to go fly fishing whenever he can. Jessie uses her mobile phone to ask for the nearest outdoor supply store. Her phone opens up the map application with directions to a nearby location only five minutes away. This is an example of what kind of personalized user experience?

• Delivering a relevant landing page
• Using known user signals
• Using machine learning
• Google’s One Tap sign-in

 

Devon is the business owner of GooeyChewy. Devon knows how important conversion rate optimization is, but he’s limited with his time. Devon has learned that, by deciding what to test and in what order, the PIE framework can help him to prioritize his time. Which of the following criteria belong to the PIE framework?

• Presentation, Indicators, and Estimation
• Production, Interest, and Engagement
• Potential, Importance, and Ease
• Performance, Inspection, and Evaluation

 

Jude is the product manager for Family.com, a website for genealogists. Earlier this year, many comments from site feedback complained about poor speed. Working with the site marketing and development teams, Jude created a plan where the site speed metrics couldn’t fall below a certain level. Which plan type is Jude’s plan?

• A latency limit
• A performance plan
• A speed plan
• A performance budget

 

Jensen is the marketer for GlobalMovers.com. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should she use to convince the executive leadership of GlobalMovers.com to make site speed a priority?

• Average page views
• Daily referrals
• Search ranking
• Average daily visitors

 

The business owners of Foodiest feel like their mobile website, foodiest.com, isn’t offering a fast and seamless experience to their users. Which Google tool can Foodiest use to receive specific recommendations on how to improve foodiest.com?

• Google Analytics
• Test My Site
• Gerrit
• Google Web Toolkit

 

Amir works as a marketer at Dogily, a business comprised of marketing, development, designer, and leadership teams. Amir and the other teams have instructions to work from the same standards and to follow the same principles. Why is it important that all teams at a user-focused organization work from the same standards and follow the same principles?

• So that the teams can collaborate on leadership efforts
• To make sure branding consistency and minimize errors
• So that all teams can handle user feedback
• To create diverse strategies within each individual team

 

Amelia is determined to convert their business, Geogenics, into a user-focused organization. Which of the following is a key characteristic of a user-focused organization?

• Building relationships between teams like marketing and product
• Having the marketer take sole responsibility of making user-centric design
• Having each team measure different key performance indicators (KPIs)
• Investing heavily in developer resources

 

 

 

 

 

 

Google Analytics Individual Qualification Exam Answers PDF – Academy for ad .

During the assessment exam you will get 70 different multiple choice questions. You have to answer 80% correctly in less than 90 min. Please note, that there are 100 possible different questions. Every time you pass the exam, you get 70 questions from those 100 randomly and in random order.

The duration of exam is 90 minutes
The exam have 70 questions
The passing score is 80%
Is validity period of 18 months

 

Get Certified Google Analytics Exam Answers Now!!!

 

What feature collects company-specific data such as Member Status?

• Custom Filter
• Event Tracking
• Custom Dimension
• Custom Metric

 

To recognize users across different devices, what feature must be enabled?

• Audience Definitions
• Attribution Models
• Google Ads Linking
• User ID

 

In Multi-Channel Funnel Reports, how are default conversions credited?

• Second to last campaign, search, or ad
• Equal credit along the conversion touchpoints
• Last campaign, search, or ad
• First campaign, search, or ad

 

What report indicates the pages of a website where users first arrived?

• Landing Pages report
• Pages report
• Location report
• All Pages report

 

 

 

 

 

Youtube Content Ownership Assessment Exam Answers

Gain recognized proficiency in the use of CMS, copyrights, claims, and analytics.

Audience: YouTube partners with Content ID, business and operations analysts

Topics Covered: Copyright on YouTube, Business operations with CMS, Rights enforcement with Content ID

Exam

academy.exceedlms.com/student/path/6692

All exams

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What is an effective strategy for avoiding copyright issues on YouTube?

• Delete videos after you receive a copyright notice
• Only upload original content
• Appeal all claims made against the content you upload
• Include less than 10 seconds of other people’s work

 

Which accurately describes how copyright applies to a remix or mashup?

• These are protected by fair use, so you don’t need permission from the original content creators.
• These have not been defined under current copyright law, so it’s unclear.
• These are considered original works, so you would own the copyright.
• These can be considered derivative works under the law, and you may need permission from the original content creators.

 

Someone at your company is unfamiliar with how YouTube defines the term “asset.” How would you describe it to them?

• Policy applied to a video, music, or composition
• Link between a video on YouTube and its monetary value
• Container for information about a piece of intellectual property
• Similar to a video that’s uploaded to a channel

 

What three metrics can help you assess performance?

Views, subtitles, revenue.
Comments, views, watch time.
Device, views, playback location.
Geography, demographics, and watch time

 

What is a prerequisite to using SFTP or the Aspera Dropbox delivery method?

Maintain a subscriber count above 100,000.
Deliver videos in HD resolution.
Upload more than 100 videos per month.
Provide an SSH Key to your account manager.

 

Which upload method is recommended for uploading or updating a few videos per week?

Web upload interface in Creator Studio
YouTube API
Secure File Transfer Protocol (SFTP)
Aspera Dropbox

 

Which of the following is an asset type?

Web
MPAA award
IMDB reference
Movie trailer

 

Which is a benefit of filtering data for analysis?

To sort it by degree of importance.
To aggregate data into useful chunks.
To quickly identify statistical outliers.
To hide non-relevant information.

 

Which of the following is true of Content ID?

Content ID enables rights holders to block, track, or monetize uploads that use copyrighted content.
Content ID scans all uploads and removes portions that infringe copyright.
Content ID allows viewers to flag harmful or dangerous content.
Content ID is only available to channels with >1 million subscribers.

 

How can an administrator exercise control over whether users can see revenue reports?

Invite users to be content owners via email.
Exclude revenue data from a user role.
This can’t happen: the full Analytics suite is available to everyone who’s signed in.
Notify partner manager of reporting preferences.

 

If a content owner deactivates a reference file, it will:

Stop claiming new user-uploaded content that matches the reference file
Deactivate the reference file for 30 days and suspend matching
Continue matching new user uploads, but change the match policy to track
Release all prior claims made against the reference file, but continue matching new user uploads

 

When is a user video scanned by Content ID to see if it matches any delivered reference material?

As it is uploaded and at intervals later on
After it has received more than 1000 views
Only when it is first uploaded and published
When an ad is placed on the video

 

What is a benefit of managing your content with SFTP or the Aspera Dropbox solution?

High video quality
Offline disk import
No technical expertise required
Ease of scalability

 

What feature or filter can help you investigate why two videos of the same length have different audience retention metrics?

Filter.
Groups.
Comparison.
Date range.

 

In order to claim uploaded videos, what is the first step in the Content ID workflow for a partner, after verifying rights?

Flag uploaded content that may infringe on rights
View and manage claim settings
Convert material into proprietary video format
Deliver reference material to YouTube that reflects content ownership

 

Which two policy settings will activate the following: Monetize uploaded content on your channel and Track all user uploads?

Usage Policy = Track, Match Policy = Monetize
Usage Policy = Monetize, Match Policy = Track
This requires a custom policy
Usage Policy = Track, Match Policy = none

 

What form of expression is not subject to copyright?

Channel trailer
Comedy improv video
Video title
Animated TV show

 

Why is it important to review potentially invalid reference content?

To resolve reference overlaps
To prevent copyright strikes
To verify the content complies with Content ID guidelines
To respond to disputes from another content owner

 

You have an asset ownership conflict because you accidentally declared ownership for Canada. What should you do?

Edit your ownership if you plan to monetize
Download the Ownership report and filter by Canada
Contact the other asset owner to request an update
Remove your asset ownership for Canada

 

What might make an account be eligible for access to Content Manager?

Joining a multi-channel network, especially if it’s an international one.
They have become a YouTube partner, and need to manage channel revenue.
They manage a large, or multi-channel, content repository.
They produce parody or cover videos, and want to avoid copyright takedowns.

 

Which metric can provide the best insights into channel performance?

Devices.
Watch time.
Demographics.
Comments.

 

What form of expression is subject to copyright?

Names
Titles
Literary work
Short phrase

 

Which kind of content is eligible as a Content ID reference file?

Third-party clips under fair use/dealing principles
Content with exclusive territorial rights
Content released under open license
Public domain recordings

 

Which pattern might channels that monetize content often see at the start of a new calendar year?

A sharp uptick in overall revenue.
A decrease in views.
An increase in watch time.
A dip in advertising revenue.

 

Which watch time report will tell you where on the web viewers are finding your content?

Playback locations.
Traffic sources.
Devices.
Geography.

 

What is a method to create a reference file from a new or unclaimed video?

All partner-uploaded videos automatically become references
Select a usage policy
Change video privacy setting from Private to Public
Claim the video and enable Content ID matches

 

How would you specify which types of advertisements YouTube displays for a video?

You set ad types in the Monetize section of Content ID.
YouTube automatically selects appropriate ad types.
You specify ad types when you create your channel.
You specify ad types using advertising settings, which are distinct from a rights policy.

 

Partner BritFlix owns a movie in the UK. Your company owns a TV show which features a clip from the movie and creates a reference. What should you do with your reference file?

Exclude the segment with the movie clip.
Use the reference but agree to split the ad revenue.
Add ownership on BritFlix’s asset.
Deactivate the reference file in the UK.

 

What are the implications of selecting the claim option “block outside ownership”?

Your video will be made unavailable in countries where you don’t own the asset.
Other parties are unable to add ownership to your asset in territories that you don’t own it.
Your video will become Unlisted on your channel.
All user videos claimed against the asset will be made unavailable in areas where you don’t own the asset.

 

A partner decides to block user-uploaded videos. What happens to a user-uploaded video that matches the policy?

The video is unavailable for viewing and the uploader automatically receives a copyright strike.
The video is viewable only on YouTube (embeds and other playbacks are disabled).
The video is available for viewing but the uploader receives a copyright strike.
The video is unavailable for viewing but retains a unique URL.

 

What is an asset composed of?

Ownership, Claims, Videos
Metadata, Ownership, Reference Material, Match Policy
Reference Material, Ad Formats
Intellectual Property, Copyright Notices

 

How would you explain a policy to a partner who wants to control their content on YouTube?

Set of rules that specify whether to monetize, track, or block a claimed video
Similar to a license. It gives permission for others to reuse content on the Internet.
Instructions for which ad formats should appear on videos.
YouTube’s legal framework for managing copyright infringement.

 

What is a reason to update assets if your ownership rights change in some territories?

Reduce asset ownership conflicts because you no longer have the rights and cannot apply your policies in those territories
Enable multiple parties to share ownership of a web asset in the same territory
Establish new rights holder access to previously expired claims from the previous content owner
Ensure your asset ID changes with your ownership

 

Which of the following types of content should NEVER be enabled for matching?

Animation
Audio content without video
Public domain content
Files longer than 45 minutes

 

What is an example of a non-music asset type?

Composition
Music video
Sound recording
Movie

 

After how many days does a pending claim expire?

45 days
60 days
30 days
Never

 

What are the implications of having the wrong match policy or no policy set on your assets?

May cause your channel to receive a partner strike
May prevent you from controlling and monetizing reuploads of your copyrighted material
May lead to a policy dispute with another content owner
May prevent you from adjusting video privacy settings

 

What can you do to avoid partner strikes for copyright violations?

Maintain proper internal controls and educate your channels
Add a Creative Commons license for all uploaded content
Mark all videos uploaded as original content
Disable monetization on all channels

 

How does copyright apply to a cover song?

Copyright applies to new music videos but not audio recordings of covers.
Copyright does not apply since the cover song is not fixed.
Is considered a reproduction and permission may be needed from the original content creator before it is used.
Is considered a collective work and it’s unnecessary to request permission from the content creator.

 

What are the usage rights for music selected from YouTube’s Audio Library?

Any music can be used in videos according to the terms specified.
Only sound effects may be used, but not songs.
Songs can be used if you pay the owner royalties.
Music may be used for non-monetized videos only.

 

A partner hosts a YouTube talk show called “Cat Chat.” One episode consists of the host’s 10-minute interview with a veterinarian, followed by a 5-minute reel of viral cat videos that were uploaded to YouTube by other users. The partner obtained a commercial use license from the uploaders to use their cat videos on “Cat Chat.” The “Cat Chat” host now wishes to use Content ID to monetize clips from the show. The partner should…

Upload only the 10-minute interview as a reference file, because the partner does not own the viral videos exclusively.
Not upload the video as a reference file at all, because it contains third-party content.
Not upload the video as a reference file at all, because interview footage is not copyrightable.
Upload the entire episode as a reference file, because she has a license to use the viral cat videos.

 

A partner would like to organize its YouTube asset library into groups. Which feature would you recommend they use?

Custom policies
Campaigns
Asset labels
Reference tags

 

How can the YouTube Copyright Center help you with copyright?

It contains tools for you to instantly remove videos that violate any laws.
It gives you advice about your specific video.
It connects you to the person who uploaded the infringing video.
It offers resources on managing copyright and answers to frequently asked questions.

 

Copyright protects original work. Which of the following is an example of a video that you may not be able to protect by copyright?

Commentary and critique of copyrighted works
A video of you at home offering beauty tips
A video made entirely from a compilation of funny clips from YouTube videos found on other channels
A series of reactions to other people’s videos

 

If a Content ID claim is disputed, how much time does the claimant have to respond?

1 week
48 hours
60 days
30 days

 

A user disputes a claim, after which you review the video and decide it should be removed from YouTube for using your copyrighted content. What happens if you select “takedown” on this disputed claim?

The request is forwarded to the partner manager for evaluation.
The video is removed from search results but still published.
The claim is released.
A legal takedown notice is issued against this video.

 

You notice someone has uploaded a video to YouTube that you own. What’s required if you wish to request a copyright takedown?

Your attorney must submit a formal request to a court.
As the copyright owner or authorized agent, you must submit a fully completed notification of copyright infringement.
Anyone can flag a video, and a copyright takedown notice will be sent to the person who uploaded the video.
Person who uploaded the video must admit to using copyrighted material.

 

One of my favorite artists passes away and I want to upload her song in a tribute video. What should I consider first?

Estimate the number of other videos that may also use this song in their tribute videos.
Request permission to use it since the song is likely still covered by copyright protection.
Use the song freely because it has automatically entered the public domain.
Clear any pending claims you have in your account before adding new content.

 

A user disputes a claim, because the matched segment actually comes from public domain footage. What happens when you select “Release and Exclude” on this disputed claim?

A legal takedown notice is issued to the user who uploaded the content.
The claim is released and an exclusion on the underlying reference file is created.
Performance data is excluded from YouTube Analytics reports.
Underlying reference data is removed to prevent future claims.

 

What is a translation of an existing work considered?

Derivative work
Trademark
Collective work
Compilation

 

What legal protection applies to brand names, mottos, and logos?

Privacy
Patent
Trademark
Fair use

 

If you need advice on an issue related to copyright law, whom should you ask?

An account manager
United States Copyright Office
YouTube Copyright Center
An attorney

 

What is the benefit of a default usage policy?

If you don’t select a default policy, YouTube uses the predefined policy Block Everywhere.
YouTube applies the default usage policy to videos that users upload to their channels, which produces better Content ID matches.
When you have no match policy, your default usage policy is applied as the match policy.
YouTube applies the default usage policy to videos that you upload to your channels, which speeds up the setup process.

 

What are you allowed to do with content on YouTube that has a Creative Commons license?

Reuse per terms of the license
Use without attribution
Claim as original work
Only use for non-commercial works

 

Which two policies would enable you to monetize all user-uploaded videos, but make partner-uploaded videos unavailable on your channel?

Usage Policy = none, Match Policy = Block
Usage Policy = Monetize, Match Policy = Block
Usage Policy = Block, Match Policy = Monetize
Usage Policy = Track, Match Policy = Monetize

 

A copyright takedown has been retracted by the copyright owner. What happens as a result?

The claimant is prevented from filing future copyright takedowns.
The copyright strike changes to “pending” status.
The copyright strike is removed from the user’s account.
The video is restored but cannot be monetized.

 

Two partners have a reference overlap. What happens if the second partner to deliver the reference file selects “Assert Exclusive Rights”?

The first partner will immediately lose claims on the content and should remove the overlapping portion from their reference.
The first partner will be asked to review the overlap, and either assert exclusive rights or exclude the overlapping segment from their reference.
User videos that match only the excluded portion will be given to the second partner who selected “Assert Exclusive Rights”.
User videos that match only the excluded portion will be claimed by both partners, but excluded from the other partner’s list of claims.

 

Imagine someone uploads a video to YouTube with copyrighted material. If the copyright owner sets a policy to block user uploads, what happens?

It’s marked as unavailable for viewing in the territories specified by the copyright owner.
It’s flagged for a copyright takedown notice.
It’s deleted from the site within 10 business days.
It’s designated as a violation of YouTube’s Terms of Service.

 

How do copyright laws apply internationally?

Same across all countries
Laws follow either EU or US precedent
Vary by country
Common standards are updated annually

 

What is a claim?

Policy that enables monetization for all videos
A legal process to prove ownership of intellectual property
Link between a video uploaded to YouTube and an asset
A container for information about a piece of intellectual property

 

Which of the following things can be protected by copyright?

Methods of operation
Abstract ideas
Photos
Facts

 

Your company has given another party the right to use your content in their videos. How would you prevent an automated Content ID claim from happening on their channel?

Whitelist the other party’s channel.
Ask the other party to enter your channel ID in their asset metadata
Turn off “Enable Content ID matching”.
Duplicate your asset so the other can assign ownership to the content

 

Why is it important for you to choose references carefully?

You cannot modify your reference after it’s created
To identify the languages for which you have ownership
To ensure accurate claiming of user videos so you can control your content
References are rejected if they contain third-party content

 

A partner owns the rights to a video in Spain, but not other regions. They upload the video to their YouTube channel, but aren’t sure what settings to apply. What would you recommend they do?

Set ownership on the asset to Spain, and set block outside ownership on the claim.
Don’t assign ownership until the partner has secured worldwide rights.
Set ownership on the asset to Spain only.
Set ownership on the asset to all countries. Set a match policy of block outside of Spain.

 

What should you do if you find a YouTube video showing harmful or dangerous acts?

Submit a copyright takedown request
Nothing, because it’s freedom of expression
Send an email to the person who uploaded the video
Report the video using the Flag action

 

You see a video on YouTube that includes short clips from a copyrighted work. How can you evaluate whether fair use (or fair dealing) applies?

Calculate the percentage of copyrighted content to make sure it’s less than 25%.
Compare the video to other ones on the uploader’s channel.
Consider the criteria for fair use (or fair dealing), including whether the video is a parody or critique with social value.
Submit the video to the automated system for evaluation.

 

How does YouTube handle valid infringement notifications from copyright owners?

Immediately shares information about the case with local law enforcement agencies for prosecution.
Removes the video from the site and issues a copyright strike to the uploader.
Assigns a badge to the uploader’s channel home page to identify them as an abusive actor.
On a quarterly basis, publishes and shares a list of accounts that have been uploading copyrighted material.

 

When should you seek permission to use copyrighted work?

While the video is being transcoded for use
Before you upload your video to YouTube
After the video has received at least 100 views
When you monetize your video

 

An automated Content ID claim is made for a user-uploaded video, and the user who uploaded the video disputes the claim. As the copyright owner of the video, what option would you choose if you no longer wish to assert your rights on the disputed content?

Restore
Reinstate
Release
Takedown

 

How does copyright apply to a movie review video?

Prevents any footage from being shown without written consent from the actors who have dialogue.
Allows a review to add as many pieces of footage from the movie if it’s listed as a movie review.
May be considered fair use (or fair dealing) to use a very short movie clip to support commentary about the plot or characters.
Video footage may be used as long as the sound is disabled.

 

What do you need to use somebody’s copyrighted work in your video?

Explicit permission from the copyright owner
Full name of the owner listed in the final credits
On-screen reference at the beginning of the video
Link to the original work in the metadata

 

How can content owners benefit from copyright management on YouTube?

They can eradicate pirate sites from the internet.
They can issue a “copyright strike” whenever the automated system flags a potential violation.
They can quickly remove up to 100 videos with the Copyright takedown webform.
They can monetize user-generated content that uses copyrighted material.

 

A user disputes a claim for music playing in the background of their video. What happens to this disputed claim if you select “Reinstate”?

Upheld but the claim is set to “none”.
The user who uploaded the content receives notice for violating terms of use.
Claim becomes active again and partner policy is applied to the video.
Routed to third-party review board for manual investigation.

 

What happens if a disputed claim is left in your queue for more than 30 days?

Claim is extended for 30 more days.
Claim is released.
Nothing happens since a claim may indefinitely sit in the queue.
Claim defaults to Block and then can be appealed.

 

Imagine a copyright takedown notice was mistakenly issued for content uploaded to YouTube. Which party may retract the notice?

The one that originally submitted the notice
The person who uploaded the video
It’s not possible to retract the notice
3rd party arbitrator for copyright claims

 

A user disputes a claim, citing fair use/dealing guidelines. What happens if you select “Release” on this disputed claim?

The claim is released and the policy changes to “Track”
The claim moves to the “Released Claims” queue
The claim becomes pending until the user responds
The claim is set to inactive and your match policy isn’t applied

 

What happens if YouTube’s system detects a low confidence match?

The claim is routed for review by the content owner.
The claim is released but may be reinstated after 30 days.
The corresponding reference file is classified as pending.
The match policy is applied unless it is Monetize.

 

While reviewing disputes, you see a disputed claim from an uploader who has obtained a valid license. What should you do?

Release the claim
Release the claim and exclude the segment from matching
Reinstate the claim
Takedown

 

Which of the following is a factor when U.S. courts analyze fair use?

Inclusion of a disclaimer to the subsequent use
Purpose and character of the use
Name of the original creator included on screen
Addition of a link to original content in the metadata

 

What could happen if you have indistinct content in your reference?

Content ID deletes the reference.
This may lead to erroneous claims.
Content ID mutes the audio portion.
The asset type is converted to Web.

 

How does YouTube help manage the rights for content you upload to the platform?

Uses a team of reviewers to manually inspect all content uploaded.
Creates referral lists of people who can advocate on your behalf.
Provides legal advice during a dispute about uploaded content.
Builds technologies such as Content ID to help manage rights at scale.

 

Who can grant you permission to use portions of another video you saw on YouTube?

Owner of the channel where the video was uploaded
As long as the original work is referenced in the video, no other permission is needed
Copyright owner of original video and all works contained within it
After a video has been uploaded to YouTube, Content ID grants permission

 

You’ve delivered a reference file that contains identical audio, video, or audiovisual material as a reference file previously delivered by another partner. What is the result?

The reference overlap is surfaced for you to review and address.
The reference file is attributed to the partner with the most channel subscribers.
Nothing happens in this case.
The older reference file overwrites the newer one.

 

Which watch time report will tell you where on the web viewers are watching your content?

Geography.
Devices.
Traffic sources.
Playback locations.

 

While reviewing disputes, you see a disputed claim made because of a match to a short clip of non-exclusive content included in your otherwise valid reference file. What is the best action for you to take?

Takedown
Release the claim and deactivate the reference file
Reinstate the claim and change your match policy to Block
Release the claim and exclude the matched portion from your reference to prevent future matches

 

Which accurately describes how copyright applies to a cover song?

This is protected by fair use, so you don’t need permission from the original content creator.
You may want to change some of the lyrics in your cover song, so you would avoid copyright issues.
When performing a cover song, you still need to be sure that you have the permission of the songwriter or composer.
A cover song is considered a transformative work, so you don’t need permission from the original content creator.

 

What option is available to all copyright owners to request removal of infringing content?

Creator review board
Copyright notification web form
YouTube Copyright School
Partner manager escalation

 

What section of CMS provides access to YouTube’s automated tools for rights management?

Video Manager
Creator Studio
Content ID
Video Identification

 

When two partners each add worldwide ownership to a non-music asset, with Monetize policies, what happens to that asset?

Asset will go into a state of conflict. Both partners’ monetization policies will not apply in the overlapping territories.
Only the partner that initially added ownership to the asset will receive the worldwide revenue.
Asset will monetize on behalf of both partners. Revenue will be equally split.
Only the partner that most recently added ownership will receive the worldwide revenue.

 

What is the final step when using the Package uploader?

Drag and drop media files.
Upload metadata files through UI.
Process the package.
Click “Validate” button.

 

What are three dimensions that can provide insight into the sources of watch time?

Device, views, playback location.
Geography, device, and language.
Language, watch time, demographics.
Geography, subtitles, revenue.

 

A partner decides to claim user-uploaded videos with a Track policy. What data on the video will the partner have access to?

Watch Time minutes added to their total account.
Views from the video added on to their own uploaded version of the video.
Analytics data on the video.
Revenue from ads shown on the video.

 

When is copyright attached to a creative work?

As soon as the creative work is fixed in a tangible medium of expression
After it has been approved by a local copyright attorney
When the creative work is registered with the international copyright office
After the creative work is communicated to another party by any means

 

YouTube receives a legal notice to take down a video uploaded by a creator without the copyright owner’s permission. What will the creator receive?

Warning of possible account termination if copyright abuse continues
Instructions for contacting the copyright owner to obtain a license
Notice to mediate the dispute or face legal fines
A document to fill out to file an appeal

 

Partner A and Partner B deliver reference files with some overlapping content. On the Reference overlaps page, Partner B selects “Exclude”. What happens to user videos that match only the excluded portion?

These go to Partner B.
These will now be unclaimed.
These are now claimed by both partners.
These go to Partner A.

 

Imagine you have a library of video content that you want to manage on YouTube. What steps would you take to protect your content on YouTube?

Upload reference files and enable Content ID
Create digital fingerprints and set permissions
Validate your assets with Video Manager
File claims when notified of matching content

 

A partner chooses to reinstate a Content ID claim after it has been disputed by a user. The user appeals the reinstatement of the claim. What happens next?

The partner can choose to reinstate the claim again to assert their rights.
The user and partner must mediate the claim outside of the automated Content ID system.
The partner must decide whether to release the claim or issue a legal takedown notice.
The user automatically receives permission to use the video.

 

 

 

Campaign Manager Certification Exam Answers

The Creative Certification exam covers rich media creative setup using Google Web Design and Creative to build HTML5 and dynamic creatives. It also assesses the steps to preview, QA, and publish creatives to Campaign Manager, and then measure results.

Users completing this exam should have experience with Studio and dynamic workflows, working with feeds, and the production of display ads with Google Web Designer and hand-coded creatives. This exam also covers knowledge related to workflow integration with trafficking and programmatic campaigns.

The knowledge tested in this exam typically aligns with the following roles:

• Project Manager
• Creative Developer
• Designer/Animators
• Creative Director

 

50 questions

You will have 60 minutes to complete the exam.

A score of 80% or higher is required to pass the exam.

https://academy.exceedlms.com/student/path/8637

 

 

 

What is required to track mobile app conversions using Floodlight tags?

An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK

A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps

A Floodlight tag with the activities set to collect in-app variables, available in DT files

A dynamic publisher pixel implemented in the Floodlight tag

 

When would a VPAID asset be used?

As a backup for a VAST asset

When VAST is not supported

For videos served on mobile devices

When a video ad contains interactive features

 

What are two benefits of using the INS tag? (select two)

Select All Correct Responses

Eliminates the need for publishers to add cache-busters

Reduces load latency

Serves ads on browsers that don’t support Javascript

More robust Verification data

 

Which two features may be used to log additional information about a click? (select two)

• Event tags
• Image source tags
• Dynamic targeting keys
• Landing page URL suffix

 

When dynamic display creatives are published from Studio, what creative type is set in Campaign Manager?

• HTML5 banner
• Rich Media
• Custom Display Interstitial
• Image

 

To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager?

• From Campaign Manager, go to the Google Marketing Platform apps icon and select Display & Video 360
• Contact support using live chat
• Add the Display & Video 360 partner ID to the Floodlight configuration as an association
• Create a new association in the advertiser’s properties and add the Trafficking code

 

What cost model only calculates cost for impressions measured as viewable by Active View?

• CPA
• vCPM
• CPM
• CPC

 

Where are Campaign Manager and Display & Video 360 linked?

• Floodlight configuration
• Advertiser properties
• Admin subaccounts
• Campaign properties

 

When the primary HTML5 assets get delayed, what will serve in a user’s browser as it’s loading?

• Backup image
• .swf file
• Default ad
• Polite load image

 

For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

• Device ID needs to be passed into the dc_rdid parameter
• A global site tag (gtag.js) must be used
• The tag needs to be set as INS tag with mobile capacity
• The tag needs to be assigned an app ID

 

What happens when a user meets the frequency cap for an ad?

• Another ad or a default ad is served
• The placement stops serving to that user
• Ads serve at a lower CPM
• Ads stop serving to that user

 

If an Agency Trafficker can only see a subset of active campaigns within their account view, where would a Agency Admin go to adjust access to all campaigns?

• Subaccount access
• User roles
• User profile filters
• Google account permissions

 

Which information can be extracted from the data in the Verification tab? (select two)

Select All Correct Responses

• Charts showing all of the errors related to visual performance
• Issues related to content
• Conversion and revenue performance
• Errors for the ad tag related to implementation issues

 

What does an “execution channel” represent in the Planning process?

• The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed
• A “channel” created between an advertiser and publisher as soon as the RFP is sent
• An area to enter the user’s objectives, budget, and start and end dates
• The act of sending an RFP to begin the negotiation process with the publisher

 

What targeting rules display an ad to users who have viewed a product, but not purchased it?

• Positively target all product viewers AND collect purchase IDs using u-variables
• Negatively target all product purchasers AND collect purchase IDs using u-variables
• Positively target all product viewers AND negatively target all product purchasers
• Positively target all product purchasers AND negatively target all product viewers

 

What attribution model uses Floodlight data from both attributed and non-attributed conversions?

• Time Decay model
• First Interaction model
• Data-driven model
• Linear model

 

In which two tags can the keyword macro (%k) be added? (select two)

Select All Correct Responses

• Floodlight
• Tracking Ad
• Placement
• Impression Event

 

In a Path to Conversion report, when a user selects to “Pivot On Interaction Path,” what are two major differences from the unpivoted report? (select two)

Select All Correct Responses

• Rows and columns aren’t affected by a pivot, but can only be filtered when unpivoted
• Rows and columns are flipped
• Each conversion gets its own row with interactions in separate columns
• Each interaction gets its own row with interactions spread across rows

 

Cross-environment conversion methodology takes into account what data sources?

Cookies, SDKs, audience data

Resettable device IDs, cookies, anonymized Google sign-ins

Data pools, cookies, audience IDs

Device types, OS, cookies

 

What data is provided in Video Verification?

Video player size and viewability

Asset and transcoding validation

Resolution and bit rate details

Information about ads that served on the same page

 

What timezone is used in Data Transfer (DT) timestamps for impression and click files?

• The advertiser’s timezone
• Coordinated Universal Time (UTC)
• Eastern Time (ET)
• The user’s timezone

 

What report shows how long it takes for a customer to convert after interacting with an ad?

• First Interaction
• Path Length
• Path to Conversion
• Time Lag

 

What ad setting limits the number of times that ad can be shown to a particular user?

• Hard cut-off
• Priority
• Frequency cap
• Impression ratio

 

When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?

Allocate more budget to building better video creatives

Target remarketing lists for all image creatives

Create a sequential rotation with the Rich Media creative set first

Assign the ad’s frequency cap to one impression per day

 

When using a placement media cost cap, what will happen once the cap is reached?

• Campaign Manager will stop calculating and reporting Media Cost for the Placement moving forward
• Ad-serving fees won’t be charged
• Reports will not reflect the impressions and click metrics
• The placement will be paused until the cap is removed

 

What feature can be used to combine log-level impression and click data for a custom reach analysis?

• Attribution conversion segments
• Data Transfer
• Line item filtering in Studio
• GRP Insights

 

Which functionalities are available to manage conversion data using the API? (select two)

Select All Correct Responses

• Run
• Update
• Insert
• Delete

 

At what level can landing pages be managed across campaigns?

• Advertiser
• Creative
• Placement
• Ad

 

When a “plan” is executed in Planning, what information is pushed to Campaign Manager?

• A dynamic feed that can be quickly implemented into Studio
• TrueView placements for running on YouTube properties
• A list of creative specifications for implementing the deals in Display & Video 360
• A list of placements you intend to purchase and the publishers you’re buying inventory from

 

When is an impression counted in Reporting?

• After the creative is served and viewed on the site
• After the browser begins loading the webpage
• As soon as a creative is requested from the publisher
• After a user’s device indicates that the creative download has begun

 

What action must occur for a team member to get access to Data Transfer files in Google Cloud Storage?

Run the script: gs://[bucket_name]/[username]

Add the team member’s email to the Google Group associated with the Cloud Storage bucket

Set up an automated email for the team member to receive daily reports

Associate the team member with a User Profile designated for Google Cloud access

 

What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?

• A single Floodlight activity
• A parent/child relationship
• An account/advertiser relationship
• Shared billing profiles

 

In the Insights tab in Reporting, which two cards show a snapshot of performance? (select two)

Select All Correct Responses

• Device Usage
• Creative Type
• Video Player Size
• Paid Search Ad

 

Which metric is NOT available in Data Transfer?

• Cross-environment conversions
• Designated Market Area (DMA) ID
• Active View: % of Completed Impressions Visible
• % Invalid Clicks

 

Where would purchased inventory for a campaign be entered in Campaign Manager?

• Floodlight tags
• Landing pages
• Campaigns
• Placements

 

What is the limit to retrieve log data from a Data Transfer Google Bucket?

• 1 year
• 30 days
• Unlimited
• 60 days

 

Which three workflows can be used to make bulk edits? (select three)

Select All Correct Responses

• The DCM/DFA Reporting and Trafficking API
• Campaign spreadsheet upload
• The Campaign Manager filtered view
• The Edit Multiple button

 

What Floodlight conversion counting method would report the first visit for each user within a given day?

• Per session
• Transactions
• Unique
• Standard

 

What report tracks Floodlight attribution in Reporting?

• Path to Conversion
• Insights
• Cookie Reach Overlap
• Floodlight impressions

 

Unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements?

• Adding an HTML5 creative at the campaign level
• Adding a rich media creative at the campaign level
• Adding an image creative at the advertiser level
• Adding an image creative at the campaign level

 

What HTML elements of a Floodlight tag’s iFrame code identify the unique activity?

• “src” and 1×1
• u1 and “fls”
• 1×1 and “ord”
• “type” and “cat”

 

Which two methods count impressions on site-served creatives? (select two)

Select All Correct Responses

• Click tracker ad
• Mobile tracking ad
• 1×1 impression tracker
• Tracking Ads

 

Where in Campaign Manager can the Site ID(s) required to push placements to Display & Video 360 be found?

• In the advertiser’s properties, under Landing Pages
• Next to its associated site name within a Campaign
• In Campaign Manager Account Admin settings
• In Site Directory under Properties

 

What report in Report Builder shows the number of unique users who have interacted with ads?

• Path to Conversion
• GRP
• Standard
• Cookie Reach Overlap

 

Paid search dimensions in Report Builder are compatible with what metric?

• Downloaded impressions
• Paid Search Revenue
• Active View
• Cost Per Click

 

What is the more cost-effective way to restrict ads served to a specific geographic region?

• Geo-targeting managed by the ad server
• Frequency caps managed the publisher or DSP
• Language targeting managed by the ad server
• Geo-targeting managed by a publisher or DSP

 

What are three benefits of using Internal Redirect tags? (select three)

Select All Correct Responses

• Saves time from having to negotiate deals with the publisher
• Richer domain information in Verification
• Standardize a counting method with platform publishers
• Reduce latency on ad-serving

 

What settings are required to give a user reporting access for a single advertiser?

• Create a user role, and assign the advertiser as the sub-account.
• Schedule a report to be sent to the user, automatically granting them access to that data
• Create a user profile with a reporting-only user role, and filter for that advertiser
• Ask the advertiser to send an email to support, granting access to their reporting data

 

Which two tabs in Reporting provide access to viewability data? (select two)

Select All Correct Responses

• Verification
• Summary
• Report Builder
• Attribution

 

To set ad status to “active,” which two objects must be assigned to an ad?

Select All Correct Responses

• A placement
• An active creative
• A frequency cap
• A priority

 

What section within a Floodlight activity’s settings allows users to add publisher tracking tags?

• Advanced properties
• Dynamic tags
• Custom Floodlight variables
• Google Tag Manager

 

What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?

• Custom 1×1 pixel that fires when the product or service page loads
• Sales Floodlight tags that capture revenue
• Custom Floodlight variable that captures the product or service ID
• Dynamic Floodlight tag that sources product or service IDs

 

What counting method tracks the number of sales made or items purchased?

• Sales activities
• Standard counting
• Counter activities
• Custom Floodlight variables

 

Agency Admin, Agency Trafficker, and Site Trafficker are examples of what?

• Placement strategies
• Content categories
• User roles
• User profiles

 

What level is used to calculate conversions if the lookback window differs between objects?

• Placement level
• Site level
• Campaign level
• Account level

 

If a publisher serves a placement tag after the campaign end date, what ad will serve?

• Nothing will serve
• The backup image
• A random ad
• The default ad

 

At what level can landing pages be set, so they are the same across multiple ads?

• Creative
• Placement
• Account
• Ad

 

What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement?

• Priority
• Keyword targeting
• Dynamic targeting keys
• Frequency cap

 

What must a Floodlight tag include to capture product data alongside a conversion?

• Custom Floodlight variable
• Dynamic pixels
• 1×1 tracking pixel
• An ord value

 

What action can be taken to select which columns appear in the trafficking interface?

• Create a new user profile
• Create a new user role
• Create a filter
• Create a custom view

 

When assets are added to an existing creative, where will these updates be reflected?

• Updates appear as a new creative
• In the creative preview, but not in currently assigned ads
• Within the ads where the creatives are assigned
• In future ad creative assignments, but not within existing ads

 

What are two Video Verification metrics? (select two)

Select All Correct Responses

• Audio muted at finish
• Eligible impressions for audio
• Audio muted at start
• Video Prominence Score

 

The Insights tab in Reporting shows the view performance against which three goals? (select three)

Select All Correct Responses

• Click rate
• Cost per activity (CPA)
• Viewable CPM
• Conversions per impression

 

Counters and Total Interactions metrics are available for which type of creatives?

• Mobile in-app interstials
• Twitter creatives
• HTML5 creatives coded in GWD
• Creatives built in Studio

 

Which two methods measure impressions served in a mobile app? (select two)

• 1×1 impression tracker
• Mobile tracking ad
• Serving mobile creative directly through Campaign Manager
• Click tracker ad

 

Audience lists created in Campaign Manager can be automatically shared with which linked applications? (select three)

• Search Ads 360
• Studio
• Google Ads
• Display & Video 360

 

What object in Campaign Manager is equivalent to a creative in Display & Video 360?

• Placement
• Ad
• Creative
• Campaign

 

Which conditions must be true in order to designate an advertiser as a “child”?

• The advertiser doesn’t have any “child” advertisers associated with it
• The advertiser is part of a subaccount
• There aren’t any Floodlight activities associated with the “child” advertiser
• There aren’t any campaigns associated with the “parent” advertiser

 

The “DCM/DFA Trafficking and Reporting API” can directly accomplish which two tasks? (select two)

Select All Correct Responses

• Upload conversions
• Customize verification alerts
• Customize reporting
• Download data transfer log files

 

 

 

 

 

 

 

Google AdWords Video Advertising is now Google Ads Video Advertising Certification Assessment Answers .

This exam covers basic and advanced concepts, including best practices for creating, managing and optimizing video advertising campaigns across YouTube and the web.

Google Ads Video Certification is available in a new Google Academy for Ads experience — SkillShop. During the exam you get 50 questions randomly from 150 possible questions pool.

 

 

An Effective Bumper Ad Created, According To Google’s Best Practices, Includes A Combination Of Branding, Audio, And Breaking The Fourth Wall — Or Speaking Directly To The Camera. What Does Google Recommend You Avoid Using In Your Bumper Ad?

• Products, services, and domain
• Text slides, subtitles, and voice-overs
• Actors, animals, and comedy
• Graphics, promotions, and music

 

Jane Takes On The Task Of Explaining To A New Client Why YouTube Is The Best Place For Their Marketing Dollars. She Tells Them That, With Data And Tools, Google Powers YouTube And Delivers Proven Results. What Other Reason Could Jane Give To Convince Her Client To Use YouTube?

• YouTube has the smallest number of advertisers in each vertical.
• YouTube refunds advertising spend if no conversion goals are met.
• YouTube offers the most engaged audience on the web.
• YouTube campaigns require no optimization or management.

 

Marta Wants To Create A TrueView For Action Campaign To Grow Sales Of Her Products. She Knows Her History With YouTube Conversions Will Determine Which Smart Bidding Option She’ll Have To Use. What Are The Two Smart Bidding Options Available In TrueView For Action Campaigns?

• Cost-per-thousand impression and Maximize Clicks
• Max Conversions and target cost-per-acquisition
• Target impression share and cost-per-view
• Cost-per-click and target return on ad spend

 

Lou’s Client Loves His Suggestion Of Building An Audience Using Specific Keywords To Capture Attention When Users Are Making An Active Purchase Decision. Which YouTube Intent Audience Solution Did Lou Suggest To His Client?

• Custom Intent audiences
• Core Customer audiences
• Life Events audiences
• Buy Signal audiences

 

Jana Is Building New Creatives For Her YouTube Campaign, Following The ABCDs Of YouTube Advertising. Her Creatives Use Real People In A Fast-Paced Setting To Attract Viewers. Audio And Video Communicate Her Logo And Brand Messaging. She’s Created A Connection Using Action To Evoke Excitement In Her Viewers. What Recommendation From The ABCDs Has She Yet To Implement?

• She’s yet to direct her viewers on the specific actions they should take after viewing.
• She needs to create a domain username and password for Performance Planner.
• She hasn’t created a website page to house the YouTube video on a separate server.
• She hasn’t set up the billing for the account that contains the YouTube campaign.

 

Creators Choose YouTube For Its Reach And The Infrastructure Of Innovation The Platform Is Committed To Building. What Are Two Other Reason Creators Choose YouTube? (Choose 2.)

• YouTube creators can advertise job opportunities for potential applicants.
• YouTube creators are given the freedom to express themselves.
• YouTube creators can earn income by sharing ads alongside their content.
• YouTube creators can use platform tools to build their own brand’s website.

 

Users Choose YouTube Because It Allows Them To Join An Online Community. This Allows YouTube Advertisers To Reach These Users Much More Effectively. What Are Two Other Reasons That Users Choose YouTube? (Choose 2.)

• Users choose YouTub to engage with their favorite creators
• Users choose YouTube to access a local cable provider.
• Users choose YouTube to play games across platforms.
• Users choose YouTube for rich and diverse content.

 

Amy’s Latest YouTube Advertising Campaign Was A Tremendous Success. She Saw More Activity Than She Anticipated, But She’s Not Certain Where All Of It Came From. She Knows This Data Would Help Her Improve Her Future Performance. How Can Amy Get The Information She Needs From YouTube Analytics?

• She can check the inbound social media report.
• She can download the referrer category report.
• She can download the traffic sources report.
• She can review the sources tied to each click.

 

Myra’s Newest Client Uses A CRM To Keep Track Of Customer Information. They’d Like To Use This Data To Engage Past Customers With A YouTube Campaign Promoting Their Newest Product Line. Which Intent Audience Solution On YouTube Should Myra Select For This Campaign?

• Customer Match and Similar Audiences
• Consumer Direct and New audiences
• Ideal Candidate and CRM audiences
• General Purchase and Return audiences

 

Google Created The ABCDs Of YouTube To Help Advertisers Get The Most From Their Creatives. You Attract Attention From The Beginning, Brand Naturally And Meaningfully, And Connect With Your Viewer Through Emotion And Storytelling. What’s The Final Recommendation Contained In The ABCDs Of YouTube?

• Determine what the viewer is interested in.
• Start a dialog with the viewer based on the ad.
• Direct clearly what you want the viewer to do.
• Drive viewers to make decisions about a brand.

 

Google Created The ABCDs Of YouTube To Provide Advertisers With A Set Of Guidelines To Follow To Develop High-Impact Creatives. You Attract Users From The Very Beginning And Brand Naturally. Lastly, You Direct Them By Stating Clearly What You Want Them To Do. Which Recommendation Did We Leave Out?

• Communicate with the viewer through third-party software.
• Coordinate secondary marketing channels to follow-up.
• Connect with the viewer through emotion and storytelling.
• Create a connection by placing a cookie on their device.

 

The ABCDs Of YouTube Assist Advertisers In Developing The Most Effective Creatives. The First Recommendation, Attract, Concentrates On Hooking Your Audience In Your Ad’s Opening Moments. According To Google Research, What Should You Focus On To Attract Viewers?

• Offers and warranties
• Framing and pacing
• Colors and graphics
• Text and voice-overs

 

Audra Is Marketing Manager For A Concert Venue. She’s Tasked With Creating A YouTube Campaign Reaching Fans Of The Musicians They’ve Already Booked For The Summer. Which YouTube Audience Solution Could Audra Choose To Reach These Users?

• Determinant List
• Program Candidate
• Custom Affinity
• Detailed Demographic

 

Lori Manages Digital Marketing For A Travel Agency And Believes YouTube Could Help The Company Reach A Wider Audience. She Told Her Employer That Users Choose YouTube For The Rich And Diverse Content. What Two Other Reasons Can Lori Provide For Why Users Choose YouTube? (Choose 2.)

• Users can search for specific job opportunities.
• Users can directly engage with the creators they care about.
• Users can connect with a community.
• Users can search for specific ads.

 

Iryna Is Creating A Six-Second Bumper Ad For YouTube And Wants To Follow Google’s Best Practices. She’s Planning To Use Her Product In The Video Along With Her Company’s Jingle. She Knows There’s Another Best Practice That Has To Do With Breaking The Fourth Wall. What Does Breaking The Fourth Wall Refer To When Creating A Bumper Ad?

• Ads with less than a quarter of their time viewed
• Ads that have no actors or subjects involved
• Ads that offer four different types of discounts
• Ads with a person speaking directly to the camera

 

Leigh Is The Marketing Manager For A Makeup Brand Releasing A New Line Of Mascara. They Have An Extensive Customer List And Would Like To Use Customer Data To Reach Past Customers With Their New Product. Leigh Needs To Create A Customer Match Audience. What’s The Three-Step Process For Creating A Customer Match Audience?

• Upload data, match the data, and create audience lists
• Create fields, file translation, and input customer roles
• Parse data, format files, and create reports
• Categorize inputs, distribute values, and assign traits

 

Mina Owns A High-End Fashion Boutique And Has Seen Success With YouTube Advertising Over The Past Year. She’s Uncertain Which Type Of Bidding She Should Choose For Her TrueView For Action Campaign. She Has A Year’s Worth Of Conversion Data, But She’s Not Comfortable With That Cost-Per-Acquisition. Which Bidding Type Would Be Best In This Scenario?

• Target conversion share
• Min cost-per-conversion
• Target cost-per-conversion
• Max Conversions

 

Ben’s Client Owns More Than 20 Vitamin Shops Around The Region And Has Seen Success With YouTube Advertising. Ben Has Recommended Store Visits For TrueView For Action As A Measurement Solution To Connect Online Influence To Offline Action. The Client Has Asked Ben To Explain Which Events Trigger A Store Visit. Which Two Events Trigger A Store Visit For TrueView For Action?

• Users who purchase a product from the website and visit a store within 90 days and users who clicked the ad and visited a location within 90 days
• Users who’ve clicked an element of the ad and enter a store within 30 days and users who’ve watched 10 seconds of the ad and visit the store within 30 days
• Users who skipped the ad before 10 seconds elapsed and visited a store within 30 days and users who hit the back button and visited a location within 30 days
• Users who watch all of the ad and visit a location within 90 days and users who clicked the ad two or more times and visited a store within 90 days

 

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Of the available first-party audience solutions for YouTube, which would help you find future customers with audience profiles of 35-54-year-olds, researching motorcycles, likely on an iPhone?

• Exact Match
• Customer Match
• Remarketing
• Similar Audiences

 

Which type of Google Audience Signal analyzes user behavior to identify people who have, for example, recently graduated from college and may need to move?

• Consumer Patterns
• Custom Affinity audiences
• Life Events
• In-Market audiences

 

Drew has a client who’s wavering on whether or not to add YouTube to their online advertising strategy.
Which benefits of YouTube audience solutions should Drew present for his client’s consideration?

• Lower auction bidding, email lists, and social reports
• Console usage, channel subscriptions, and data volume
• Real-time data, powerful signals, and cross-device reach
• Competitive analysis, refundable budgets, and email lists

 

Which TrueView ad format is optimized for lift in ad recall?

• TrueView for action
• TrueView in-stream
• TrueView discovery
• TrueView for reach

 

Which of YouTube’s consideration and interest ad formats enable advertisers to reach their audiences when they see interesting new content on the YouTube home feed?

• Bumper ads
• Video masthead
• TrueView discovery ads
• TrueView in-stream ads

 

Miranda, a Google video specialist, is recommending YouTube to an advertiser who’s looking to drive direct response objectives. With over two billion logged-in monthly users and the highest viewability and audibility on the web at 95%, YouTube is a place to drive action.
What else makes YouTube ideal for driving action?

• Over 40% of global shoppers purchased products they discovered on YouTube.
• Over 60% of global shoppers purchased products they discovered on YouTube.
• Over 80% of global shoppers purchased products they discovered on YouTube.
• Over 70% of global shoppers purchased products they discovered on YouTube.

 

Audiences with the strongest level of intent are the most open to being influenced by your message.
Which audience is made up of people who’ve on Google before engaging with your business?

• Custom Remarketing for YouTube
• Customer Match Audiences for YouTube
• Custom Intent Audiences for YouTube
• Similar Customer Audiences for YouTube

 

What’s a key benefit of bumper ads?

• High audience attention
• Reach to outside sites
• High signal value
• Low skip rate

 

Running a creative experiment using Brand Lift is an excellent way to get the information you need.
What’s the first step?

• Connect to API
• Write an ad script
• Create a persona
• Draft a hypothesis

 

How does an advertiser benefit from using Think with Google?

• Think with Google can ask the audience directly if your idea is on track.
• Think with Google can browse case studies showing how past ad campaigns have succeeded.
• Think with Google can find the right nomenclature of trending search queries.
• Think with Google can discover the top questions their target audience is asking.

 

Creators choose YouTube for the freedom it gives them to use cutting-edge innovations to reach billions of people worldwide and make a living doing what they love.
How does YouTube help creators earn a living?

• YouTube pays creators per 1,000 views of their uploaded videos.
• YouTube pays creators a set fee for every video they upload.
• YouTube pays creators to share ads alongside their content.
• YouTube pays creators according to channel subscriber counts.

 

Ira’s planning a YouTube campaign for a new bridal shop looking to attract brides-to-be. He’s sure that Intent audience solutions offer the best chance at success.
Which intent audience solution should he recommend to this particular client?

• Life Events
• Store Visits
• Targeted Brand
• Persona Match

 

What’s the best description of Affinity Audiences on YouTube?

• Affinity Audiences on YouTube reach people based on what they’re actively researching, intent to purchase indicators, and surveys.
• Affinity Audiences on YouTube reach people based on their age, connections, and product count.
• Affinity Audiences on YouTube reach people based on their lifestyle, interests, and consumption habits.
• Affinity Audiences on YouTube reach people based on operating system, device type, and mobile carrier.

 

Which value proposition do Custom Intent audiences offer advertisers?

• They extend the reach of print campaigns to YouTube and help businesses with trust building among potential customers.
• They extend the reach of display campaigns to YouTube and help influence customers during post-purchase interactions.
• They extend the reach of search campaigns to YouTube and help influence customers during active purchase decisions.
• They extend the reach of television campaigns to YouTube and help influence problem identification and purchase timing.

 

What are the four video ad sequencing frameworks advertisers can use to tell great stories on YouTube?

• Teaser, Premise, Promotion, Attraction
• Bumper, Trailer, Banner, Cross-Promotion
• Demographic, Device, Conversion, Goal
• Signals, Context, Sequence, Immersion

 

Which one of Google’s data-driven marketing tools is a collection of case studies from Google’s best advertising campaigns?

• Google Campaign Archive
• Google Trends
• Google Surveys
• Think with Google

 

After a discussion with a Google Audience Specialist, Reilly is ready to suggest the use of Detailed Demographics to her YouTube clients.
What are two characteristics of Detailed Demographics? (Choose two.)

• Education
• Pet ownership
• Homeownership status
• Music preference

 

TrueView for action ad formats use Smart Bidding to optimize for specific website actions.
To do this, what must be enabled in your Google Ads account?

• Machine learning
• Ad recommendations
• Conversion tracking
• Automatic payments

 

What’s a key benefit of TrueView in-stream?

• It optimizes for highly efficient reach.
• It optimizes for impressions instead of views.
• Its billing method is based on target CPM.
• It helps advertisers maximize views.

 

Aside from conversion tracking, what’s a requirement for using store visits?

• The advertiser must have at least 10 video ads currently in their account.
• The advertiser must have at least 25 employees at each listed location.
• The advertiser must have multiple physical locations in eligible countries.
• The advertiser must spend $50,000 on Google Ads and YouTube monthly.

 

Which elements are used to build a Custom Affinity audience?

• Calculations, returns, website SSL, and app store visits
• Preferences, visits, website FTP, and total app updates
• App downloads, tours, website LAN, and app user permissions
• Keywords, places, website URLs, and app downloads

 

Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes.
Which first-party audience solution would be ideal for Vesta’s YouTube campaign?

• Similar Audience
• Custom Intent audience
• Customer Match audience
• Custom Affinity audience

 

Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client.
What are two of these quantifiable characteristics? (Choose two.)

• Past purchases
• Music preference
• Homeownership status
• Device type
• Household income

 

Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices.
What percentage of YouTube watch-time is on mobile devices?

• 25% of YouTube watch-time happens on mobile devices.
• 60% of YouTube watch-time happens on mobile devices.
• 75% of YouTube watch-time happens on mobile devices.
• Google does not share device watch-time metrics for YouTube.

 

Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.)

• Trick viewers into thinking they’re watching something different.
• Offer free and discounted goods or services to entice ad viewers.
• Slow down your ad’s pacing and take your time communicating.
• Break the fourth wall in your ad by speaking directly to viewers.
• Use humor to boost ad recall, brand awareness, and viewership.

 

Which of YouTube’s awareness ad formats is designed to show video ads on websites outside of Youtube?

• Outstream video
• TrueView for reach
• Bumper ads
• Video masthead

 

Which storytelling methods does Google recommend for use within your YouTube campaigns?

• Focus, animated shot, the best-case
• Tease/amplify/echo, direct shot, the follow-up
• Wide shot, tight shot, the close-up
• Contrast/context/color, immersive shot, the payoff

 

Match each YouTube Platform innovation with its description.

Premiers
Stories
YouTube Go
VR180
Mobile live streaming

Engages audience more casually and frequently through short mobile videos
Gives viewers a front-row seat to watch live and chat in real time or catch it on-demand after
Provides audience with more immersive and engaging experiences
Builds anticipation of a video release by providing an upcoming watch page
Lets users know when they’re connected to Wi-Fi, so they can download videos for offline use

 

What are two examples of the Intent audience solution, Life Events? (Choose two.)

• A home-decor advertiser who wants to reach people who recently bought a home.
• A real-estate advertiser who wants to reach people who recently graduated from medical school.
• A wedding-planner advertiser who wants to reach people currently researching wedding dresses.
• A fly-fishing advertiser who wants to reach people currently in the market for waders.
• A baking-supply company that wants to reach people in the market for mixers.

 

Justine’s client is almost ready to get started with YouTube advertising. They’ve asked her to identify the business outcomes YouTube can deliver, to ensure they’ll achieve what they’re after with their campaign.
Which business outcomes can YouTube deliver for her client?

• Listening, monitoring, following up
• Identity, recommendation, meaning
• Verification, confirmation, response
• Awareness, consideration, action

 

How can Google’s Custom Affinity audience signals help an advertiser connect with their target audience?

• By reaching people who have recently experienced a major change in lifestyle.
• By reaching a one-of-a-kind audience to deliver a niche message at scale.
• By reaching people based on demographics, such as age and where they live.
• By reaching people based on their consumption habits, such as where they shop or eat.

 

Which is a tip Google recommends to create an effective bumper ad?

• Leave the audio out of your ad.
• Shorten an existing YouTube ad.
• Include all your ideas in one ad.
• Focus on a single, simple purpose.

Based on the ABCDs of designing YouTube ads, what’s one way to attract viewers?

• Offer a prize for watching to the end and require sign-up to receive it.
• Use familiar faces like celebrities, YouTube creators, or influencers.
• Use current music selections from top artists in specific music genres.
• Include branding and calls-to-action in the entire length of the video ad.

 

What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)

• Ads that include the product on-screen had higher ad recall.
• Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible.
• Ads with a person speaking directly to camera had lower ad recall.
• Text slides, subtitles, and voiceovers are associated with higher brand awareness.
• Six-second ads on YouTube drove the same ad recall as 30-second versions on other sites.

 

As it offers the most attentive audience and proven results, YouTube is becoming advertisers’ first choice for building their brands.

• What’s another reason advertisers choose YouTube?
• YouTube campaigns require no management.
• YouTube is powered by Google data and tools.
• YouTube refunds advertising spend if no conversion goals are met.
• YouTube has the smallest number of advertisers in each vertical.

 

Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?

• Target cost-per-lead (tCPL)
• Target cost-per-view (eCPV)
• Target cost-per-click (CPC)
• Target-cost-per-acquisition (tCPA)

 

Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns.
What does ABCD stand for?

• Attract, Baseline, Call-to-action, Distract
• Automatic, Bold, Callout, Disrupt
• Attract, Brand, Connect, Direct
• Audience, Bait, Connect, Divert

 

YouTube Analytics can show you the aggregated totals of the minutes people spent viewing a video over time.
Which report provides this information?

• The watch time report
• The view retention report
• The version view report
• The demographic report

 

Which TrueView ad format is billed on a CPM basis?

• TrueView discovery
• TrueView for reach
• TrueView for action
• TrueView in-stream

 

What can YouTube Analytics tell you about what people are watching on your client’s channel?

• Real-time views and watch-time
• Return visits and search history
• Ads chosen and replays
• Referrer and preferred category

 

Julian has a client interested in increasing awareness with their YouTube campaign.
Which three YouTube audience solutions should he recommend?

• Conversion, In-Market, and Remarketing
• Customer Match, Remarketing, and Tastes
• Demographics, Affinity, and Custom Affinity
• In-Market, Life Events, and Custom Infinity

 

Dylan’s client produces documentaries. The client wants to understand what makes YouTube so appealing to users. Dylan explains how YouTube lets users engage with the creators they love and become part of an online community of like-minded people.
What’s another reason users choose YouTube?

• Users choose YouTube for its lengthy free-trial period.
• Users choose YouTube to access a local cable provider.
• Users choose YouTube to play games across platforms.
• Users choose YouTube for rich and diverse content.

 

Which video format is available on Google Video Partners?

• 30-second non-skippable
• Video masthead
• TrueView for reach
• TrueView Discovery

 

For TrueView for action, which three events can make up an online conversion?

• Visits, video downloads, user referrals
• Likes, subscriptions, user comments
• Repeat views, engagement time, loads
• Clicks, video engagement, impressions

 

YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action.
Which is a result driven by a YouTube advertising campaign to achieve action?

• Unique reach
• Ad recall
• Online conversions
• Purchase intent

 

Which percentage of YouTube ads are audible?

• 90%
• 80%
• 100%
• 95%

 

Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She knows YouTube has two specific audience solutions that can help her accomplish this for the client.
What are the two audience solutions? (Choose two.)

• In-Market audiences
• Custom Affinity audiences
• Life Events audiences
• Demographics audiences
• Custom Intent audiences

 

Aimee’s been researching YouTube as a way to promote her content. She was amazed by YouTube’s reach and the infrastructure of innovation the platform is committed to building. Plus, she loves the freedom creators are given on YouTube to express themselves.
As a creator, what’s another reason Aimee should choose YouTube?

• YouTube creators are given lower keyword costs in search marketing auctions.
• YouTube creators can use platform tools to build their own brand’s website.
• YouTube creators can earn income by sharing ads alongside their content.
• YouTube creators can sign up for use of Google-owned HD camera systems.

 

Your client is interested in testing six-second bumper ads.
What are two tips you can share with them about these ads? (Choose two.)

• Only use your TV ad to make a bumper.
• Build for large screens.
• Budget time to establish the ad and stick the landing.
• Focus on a single, simple purpose.

 

When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within how many days?

• 7 days
• 30 days
• 14 days
• 45 days

 

Match the marketing objective with the TrueView ad format that’s optimized for that objective.

TrueView for action
TrueView in-stream
TrueView discovery
TrueView for reach

Consideration
Action
Consideration
Awareness

 

Which two video formats are available on Google Video Partners? (Choose two.)

• YouTube masthead
• Bumper ads
• 30-second non-skippable
• TrueView for action

 

Which type of Google Audience Signal can identify people who are actively researching with the intent to buy?

• In-Market audiences
• Life Events
• Consumer Patterns
• Custom Affinity audiences

 

How can Google’s Consumer Patterns audience signals help an advertiser connect with their target audience?

• By reaching people based on where they shop or eat.
• By reaching people who are subscribed to channels related to their products.
• By reaching people who are performing searches on the advertiser’s products.
• By reaching people who have recently experienced a major change in their lifestyle.

 

What are the tested benefits of bumper ads?

• Bumper ads are half the cost, easier to create, and they last forever.
• Bumper ads are auto-generated, run in all languages, and guarantee results.
• Bumper ads are effective, efficient, and help businesses reach new people.
• Bumper ads have higher resolution, faster load times, and more impressions.

 

Using Custom Intent audiences allows brands to drive action on YouTube.
What’s the key functionality of Custom Intent audiences?

• Custom Intent audiences reach users that bought a product in the last seven days.
• Custom Intent audiences reach users who recently searched on Google.
• Custom Intent audiences reach users residing in specific regions of the country.
• Custom Intent audiences reach users who clicked one of your ads.

 

How does an advertiser benefit from using Google Surveys?

• Google Surveys can see what people are searching for and find related topics.
• Google Surveys can validate the advertiser’s idea through the world’s largest focus group.
• Google Surveys can discover the top questions the advertiser’s target audience is asking.
• Google Surveys can plan an ad campaign by trendspotting and nowcasting.

 

Leigh’s meeting a makeup distributor ready to launch a new line of mascara. She’s convinced them to use YouTube to spread their messaging and believes Customer Match, which uses customer data provided for marketing purposes, is the right audience solution for their effort. But the client is confused about how the Customer Match process works. Leigh breaks it down into a three-step process to make it easier to understand.
What’s the three-step Customer Match process?

• Parse data, format files, and create reports
• Upload data, match the data, and create audience lists
• Create fields, file translation, and input customer roles
• Categorize inputs, distribute values, and assign traits

 

When it comes to driving action, you should focus on audiences with the strongest level of intent.
Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?

• In-Market Audiences
• Similar Audiences
• Custom Intent Audiences for YouTube
• Remarketing or Customer Match

 

Match the TrueView ad format with its corresponding bidding type. (Not all options are used.)

TrueView for action
TrueView discovery
TrueView in stream
TrueView for reach

CPV
CPV
CPA
CPM

 

Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?

• Front-load the story arc, focus on framing, and use familiar faces.
• Use fast pacing of video, frequent use of audio, and free giveaways.
• Promise a deal, argue for value, and make an appeal or demand.
• Use the psychology of viewer, power of recall, and proper time for action.

 

Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones.
What would be the ideal first-party data audience solution for this client?

• Remarketing via Google Tags
• Customer Match audience
• Custom Intent audience
• Similar Audiences

 

Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture attention when users are making an active purchase decision.
Which YouTube Intent audience solution fits this description?

• Custom Intent audiences
• Buy Signal audiences
• Core Customer audiences
• Life Events audiences

 

Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about.
What other reason can Lori provide for why users choose YouTube?

• Users can watch videos when offline.
• Users can connect with a community.
• Users pay only for videos they watch.
• Users get free cable television access.

 

What is one reason an advertiser would choose YouTube for action?

• Over 55% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
• Over 85% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
• Over 65% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
• Over 75% of people search for a product on Google, then use YouTube to learn more about it before they purchase.

 

What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.)

• Target return on ad spend
• Maximize conversions
• Enhanced cost-per-click
• Target cost-per-acquisition
• Target on-page position

 

In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?

• Call-to-action and Disrupt
• Connect and Direct
• Callout and Distract
• Callout and Divert

 

Nadia’s client is concerned about losing their presence in customer living rooms. Nadia knows YouTube would be an excellent solution for the client’s problem.
What’s a compelling reason YouTube would be a good solution for her client to consider?

• Televisions are the primary device used for accessing YouTube, and they’re most frequently found in living rooms.
• The living room, once ruled by broadcast TV and physical media, is YouTube’s fastest-growing platform.
• 95% of users access videos on YouTube in a living room, using any type of internet-capable device.
• 75% of users who watched a commercial on TV will search for that same ad on YouTube from a living room.

 

YouTube Analytics provides insights from the moment you upload a video.
Which three basic questions about who’s watching your client’s content will it answer with a single click?

• Last visit, watch time, and subscriptions
• View count, ad buy, and credit score
• Age, gender, and geographic location
• Time of day, IP address, and sessions

 

Which YouTube Analytics report can give you the average view duration for all of the videos on your brand’s channel?

• The frequency report
• The audience retention report
• The watch regularity report
• The view demographic report

 

Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration.
Which other business benefit can YouTube help them achieve?

• Motivation: enticement, calls-to-action, engagement
• Morale: increased satisfaction, higher retention, approval
• Development: upgrades, pre-rolls, experimentation
• Action: online conversions, store visits, sales lift

 

What’s a key benefit of TrueView for reach?

• It helps advertisers maximize views.
• Its billing method is based on cost-per-view (CPV).
• It optimizes for impressions instead of views.
• It’s billed if the viewer watches 30 seconds of the ad.

 

Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad?

• Invest in high-end camera systems to shoot video ad segments.
• Use bright colors and loud noises to capture attention in the first five seconds.
• Hire a professional writer to craft the scripts for your YouTube campaigns.
• Front-load the story arc by opening the ad with impact and grabbing their attention.

 

Ajay’s meeting with a client who’s considering YouTube advertising. The client wants to better understand why users choose YouTube. Ajay shares information on YouTube’s extensive reach and the opportunity it provides for users to connect with a community.
What are two other reasons users choose YouTube? (Choose two.)

• Users can create videos from Google’s vast libraries of stock footage.
• It allows users to upload videos for a nominal fee.
• Users can connect with creators directly.
• Its free-trial period can be extended upon request.
• It showcases rich and diverse content.

 

Janelle mentions to a new advertiser that innovations in the YouTube platform are helping users discover more relevant content.
What are two of these innovations? (Choose two.)

• Google Play
• YouTube Go
• Google Assistant
• YouTube Premieres
• VR4K

 

Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign.
What would be the ideal audience solution for Zane’s YouTube campaign?

• Similar Audience
• Customer Match audience
• Affinity Audience
• Custom Affinity audience

 

How can Google’s In-market audience signals help an advertiser connect with their target audience?

• By reaching people who have recently experienced a major change in lifestyle.
• By reaching people based on where they shop or eat.
• By reaching people who are subscribed to channels related to their products.
• By reaching people performing searches with the intent to buy or searching for competitive products.

 

Which of YouTube’s consideration and interest ad formats are skippable ads, bought on a cost-per-view basis?

• Outstream video ads
• TrueView in-stream ads
• Customer Match ads
• TrueView discovery ads

 

Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase.
Which Intent audience on YouTube should Leigh use?

• Custom Affinity audiences
• In-Market audiences
• Consumer audiences
• Qualified audiences

 

As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.”
When is she trying to reach her audience?

• In highly engaged moments when her audience is at home, not distracted by the world around them.
• In highly engaged moments when her audience needs YouTube content that’s general and popular.
• In moments when her audience is engaged in content delivered at night, similar to when they watch TV.

 

What are two events that store visits for TrueView for action come from? (Choose two.)

• Users who purchased a product in the past and visited a store location within 30 days.
• Users who watched 10 seconds of the ad and visited a store location within 30 days.
• Users who clicked on an element of the ad and entered a store location within 30 days.
• Users who watched 30 seconds of the ad and visited a store location within 10 days.
• Users who clicked on an element of the ad and entered a store location within 30 minutes.

 

In a bumper ad, how much time is usually required to stick the landing?

• Two seconds
• According to Google, there’s no average length for this metric in bumper ads.
• Four seconds
• One second

 

Which of YouTube’s awareness ad formats can use the CPD bidding approach?

• TrueView for reach
• Bumper ads
• Masthead
• Outstream video

 

Which one of Google’s data-driven marketing tools helps analyze what people are searching for on YouTube?

• Google Optimize
• Think with Google
• Google Trends
• Google Surveys

 

In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.)

• Leverage the power of audio in your ads to lift brand awareness.
• Use video shots from movies and television shows to get attention.
• Force a user into a sign-up or e-mail capture to exit the ad display.
• Film ads that have a depressing emotional factor to gain sympathy.
• Increase your ad’s pacing to capture attention and keep it longer.

 

Which data can you uncover by running a creative experiment using Brand Lift?

• Each ad’s impact on brand awareness, consideration, and ad recall
• Customized delivery options, special placements, and ad values
• Notes on each ad’s deficiencies and variants produced from results
• Every ad’s conversion value, its rank among others, and drop rates

 

What information can YouTube Analytics provide about where people are watching your videos?

• Engagement and drop-off
• Bounce rate and sessions
• Traffic source and device
• Date of visit and restarts

 

Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?

• Capture, act, retarget
• Tease, amplify, echo
• Promise, sell, recall
• Introduce, inform, inspire

 

A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most.
What actions does YouTube drive for advertisers?

• YouTube drives actions focused on apps, website activity, lead generation, and offline store visits.
• YouTube drives action based on bounce rates, return visits, scanned items, and cookie delivery.
• YouTube drives actions focused on upselling, reselling, barter dealing, and price-matching sales.
• YouTube drives action based on the time of visit, page views, downloads, and IP address lookups.

 

As a YouTube creator, Kieran can reach over two billion active users each month and use platform innovations to generate content that meets users’ needs. YouTube gives him the freedom to express himself, find new opportunities, and make a living while he does it.
How does YouTube help creators earn a living?

• Creators are paid for generating cross-channel engagement.
• Creators are paid each time they upload YouTube content.
• Creators are paid for surpassing specific subscriber counts.
• Creators are paid for sharing ads alongside their content.

 

Audra handles YouTube strategy for a popular concert venue that would like to run YouTube campaigns aimed at fans of the musicians they’ve booked this summer.
Which type of audience solution should Audra recommend for this client?

• Custom Affinity
• Program Candidate
• Detailed Demographic
• Determinant List

 

Which one of Google’s data-driven tools is part of Google Analytics Solutions?

• Google Trends
• Google Video 360
• Think with Google
• Google Surveys

 

Brandon’s new YouTube advertising client has owned the highest-rated theater in town for decades. The theater wants to drive action and take advantage of YouTube audience solutions to reach consumers likely to buy a ticket.
Which YouTube audience solution should Brandon recommend?

• Demographics audiences
• Branded Lift audiences
• Custom Event audiences
• Customer Match audiences

 

Which type of Google Audience Signal reaches consumers on YouTube based on their consumption habits?

• Life Events
• Consumer Patterns
• Custom Affinity audiences
• In-Market audiences

 

Which TrueView ad format is optimized for product awareness?

• TrueView for reach
• TrueView for action
• TrueView in-stream
• TrueView discovery

 

Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it?

• The follow-up storytelling method
• The tease, amplify, echo method
• The direct-shot storytelling method
• The answer/user/question method

 

Myra wants to reach consumers her company already has in their CRM.
Which Intent audience solutions on YouTube should Myra select when building her campaign?

• Consumer Direct and New audiences
• General Purchase and Return audiences
• Customer Match and Similar Audiences
• Ideal Candidate and CRM audiences

 

Yvette’s YouTube advertising client owns a boutique offering an exclusive line of designer handbags. She’d like to drive purchases of these handbags using YouTube.
Which YouTube format would Yvette recommend to her client?

• Sponsored Cards
• TrueView for Action
• Non-Skippable Video
• Overlay Video

 

Which video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad?

• Concept
• Consume
• Context
• Conduct

 

Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership.
Which two next generation innovations can Landon share with his client? (Choose two.)

• Mobile live streaming
• Live-action auctions
• YouTube on TV screens
• VR 360
• Game-console emulation

 

Mira explained to a new client how YouTube can help brands reach the most attractive customers and prospects by helping them tap into real-time data and powerful signals to be more effective storytellers.
Which other benefit of YouTube audience solutions should she mention?

• Free Google credits
• Cross-device reach
• Lower budget cap

 

When your goal is driving action, you focus on audiences with the strongest level of intent.
Match each “lowest funnel” audience type with its description.

People who’ve already spent time searching for products or services like yours on Google Search
People who’ve already engaged with your business, but didn’t convert when they had the chance
People who are actively researching your business and its specific products and/or services
People with a similar profile to the customers you currently target, or who frequent your business

Custom Intent Audiences for YouTube
In-Market Audiences
Remarketing or Customer Match
Similar Audiences

 

Which TrueView ad format is billed by CPA?

• TrueView for reach
• TrueView for action
• TrueView discovery
• TrueView in-stream

 

Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources.
Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?

• Machine learning to scale
• Surveys to validate results
• Signals to understand audience characteristics
• Emails to sign users up

 

Which of YouTube’s awareness ad formats uses a skippable in-stream format?

• Video masthead
• TrueView for reach
• Outstream video
• Bumper ads

 

What are the three key reasons advertisers choose YouTube to help build their brands?

• YouTube has the fastest load times on any device, built-in developer tools, and guaranteed conversion costs.
• YouTube has the most engaged audience, is powered by Google data and tools, and delivers proven results.
• YouTube has the lowest overall click costs, the widest range of third party tools, and standardized automation.
• YouTube has the largest technical support team, the cheapest ad placements, and an enormous asset library.

 

What constitutes a video engagement conversion in a TrueView for action campaign?

• User watches 10 seconds of the ad and converts within three days.
• User watches 10 seconds of the ad and converts within seven days.
• User watches the entirety of the ad and coverts within 30 days.
• User sees an impression of the ad and converts within 24 hours.

 

Which video format is available on Google Video Partners?

• TrueView discovery
• YouTube home feed
• Video masthead
• TrueView in-stream

 

Which marketer would be an ideal client for TrueView for action?

• A marketer who wants to use custom intent audiences to deliver a customizable and consistent call-to-action, driving clicks and website actions.
• A business that wants to ensure brand impact and leverage the power of video by using Target Outranking Share bidding.
• A company that uses Target ROAS (return on ad spend) bidding and wants to make sure their ads are both consistent and can’t be skipped.
• An advertiser who doesn’t have Google Ads conversion tracking enabled on video campaigns, but still wants the benefits of leveraging the power of video.

 

Based on Google’s analysis of bumper ads, what caused a significant increase in ad recall?

• When the bumper ad was skippable.
• When consumers viewed a bumper ad three or more times.
• When the bumper ad was shown on the right frame.
• When the bumper ad showed for 10 seconds.

 

Which is a key benefit of bumper ads?

• They provide highly accurate real-time data.
• They deliver comparable brand impact to TrueView for advertisers.
• They can be purchased by CPD or CP.C
• They’re most successful with computer-based viewers.

or

• They provide accurate signals.
• They deliver maximum reach.
• They produce detailed demographics.
• They create accurate customer match.

 

Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?

• TrueView discovery ads
• TrueView for reach ads
• TrueView outstream ads
• TrueView for action ads

Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach.
What can Aaron tell the client about ad relevance on YouTube to change his mind?

• Viewers pay three times more attention to relevant ads than those aimed at generic audiences.
• Viewers served relevant ads were five times more likely to write an online review of the business.
• Viewers seeing relevant ads had larger transactions on average than those served generic ads.
• Viewers can remember relevant ads twice as long as those aimed at generic audiences.

 

What report should you produce in YouTube Analytics to see where viewers found your brand’s content?

• The traffic sources report
• The inbound visitor report
• The mobile device report
• The viewer traffic report

 

The YouTube masthead is effective for advertisers with which goal?

• Target audiences in a time of decision-making.
• Drive actions within their website.
• Focus on high-impact placement for high visibility.
• Replace TV campaigns and achieve maximum reach.

or

• Drive actions within their website.
• Drive a lift in ad recall and brand impact.
• Target audiences in a time of decision-making.
• Drive awareness for a new product launch.

or

• Replace TV campaigns and achieve maximum reach.
• Reach a massive audience around a tentpole event.
• Get a high number of views at a low CPV.
• Conduct a long-term campaign at a reasonable cost.

 

You want to use video ad sequencing frameworks.
What’s one important data signal to keep in mind when creating your YouTube campaign?

• Unique User
• Past History
• User Intent
• Bounce Rate

 

Hiro’s construction client wants to reach people who’ve shown an interest in purchasing a home.
Which Intent audience solution should Hiro recommend?

• Life Events audience
• Customer Match audience
• Buy Habits audience
• New Changes audience

 

To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs.
Match each recommendation with its meaning.

Be clear on what the audience should do.
Open YouTube ads with impact.
Tap into emotion, audio, and pacing.
Brand naturally and with purpose.

Direct
Connect
Attract
Brand

 

Google Video Partners are partnerships formed through which Ad service?

• Google Search Ads
• Google AdSense
• Google Analytics 360
• Google Marketing Platform

or

• Google Local Catalog ads
• Google My Business
• Google AdMob
• Google Showcase ads

or

• Google Ad Manager
• Google Shopping
• Google Search Ads
• Google Tag Manager 360

 

Which two are ideal advertisers for Custom Intent audiences? (Choose two.)

• Advertisers looking to expand their non-brand search campaigns.
• Advertisers labeled enterprise with budgets that exceed $100,000.
• Advertisers who want improvement without installing conversion tags.
• Advertisers with only video campaigns and a budget of at least $500.
• Advertisers using conversion tracking in their video campaigns.

 

Which statement is true about non-skippable in-stream ads?

• Non-skippable in-stream ads are available on YouTube and advertiser websites.
• Non-skippable in-stream ads are available in auction or as a reservation buy.
• Non-skippable in-stream ads can be bought on target CPM or CPD.
• Non-skippable in-stream ads are six-second ads that show before a video.

or

• Non-skippable in-stream ads are available on YouTube and Google Maps.
• Non-skippable in-stream ads are six-second ads that show before a video.
• Non-skippable in-stream ads are bought on target CPM through Google Ads.
• Non-skippable in-stream ads complement TV campaigns and incremental reach.

or

• Non-skippable in-stream ads are available on YouTube and advertiser websites.
• Non-skippable in-stream ads are most similar to ads shown on TV.
• Non-skippable in-stream ads are six-second ads that show before a video.
• Non-skippable in-stream ads are bought on target CPM or CPV through Google Preferred.

 

Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer.

People who frequent fast-food restaurants
People who have recently gotten married
People who are searching reviews on lawn mowers
People who blog about hunting

Custom Affinity audiences
In-Market audiences
Consumer Patterns
Life Event

or

People who recently had a baby
People who are subscribed to channels about cars
People who frequent outdoor product stores
People who are searching for dog food on shopping sites

Life Event
Custom Affinity audiences
Consumer Patterns
In-Market audiences

or

People who read reviews on car stereos
People who frequently go on cruises
People who have recently retired
People who answer forum questions about horses

Custom Affinity audiences
In-Market audiences
Consumer Patterns
Life Event

 

 

What’s one of Google and YouTube’s awareness products?

• TrueView for Reach
• Remarketing
• Affinity
• In-Market audiences

or

• Video Masthead
• Customer Match
• First-party data
• Life Events

or

• Intent Audiences
• Google Signals
• Bumper Ads
• Custom Affinity

 

Which two Google audience solutions use first-party data? (Choose two.)

• Remarketing
• Similar Audience
• Detailed Demographics
• Custom Affinity

 

Which statement is true about bumper ads?

• They’re purchased on a cost-per-view basis.
• They’re available on YouTube and Google Search.
• They’re designed for a mobile-first world.
• They have the lowest CPM among outstream formats.

or

• They’re a 15-second, skippable, in-stream ad format.
• They’re bought on a cost-per-view basis.
• They run outside of a video stream.
• They can be purchased through Google Ads or Google Preferred.

or

• They’re in-stream ads that appear following a video.
• They’re in-stream ads, skippable after five seconds.
• They’re located at the top of the YouTube video home feed.
• They provide reach, frequency, and brand awareness.

 

Which is a key benefit of TrueView discovery?

• It optimizes delivery to users who are most likely to buy.
• It drives users to click a link or take action on an ad.
• It helps advertisers maximize views.
• It reaches users scrolling down the YouTube home page.

 

Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget?

• Target cost-per-view
• Target return on ad spend
• Maximize clicks
• Maximize conversions

 

How does an advertiser benefit from using Google Trends?

• Google Trends can plan an ad campaign by trendspotting and nowcasting.
• Google Trends can browse case studies showing how past ad campaigns have succeeded.
• Google Trends can discover the top questions their target audience is asking.
• Google Trends can validate an idea by asking the audience directly.

 

What counts as a view-through conversion in a TrueView for action campaign?

• User clicks on an element of the ad and converts within 24 hours.
• User sees just an impression of the ad and converts within three days.
• User sees just an impression of the ad and converts within 24 hours.
• User clicks on an element of the ad and converts within three days.

 

Janine recommends using a Customer Match audience on YouTube so a client can reach existing customers.
Where does Janine upload customer information, such as e-mail addresses, to start the Customer Match process?

• Google Play and Display Pack 360
• Google Lens and Search & Display
• Google Ads and Display & Video 360
• Google Drive and YouTube Premium